Content Nitrous Review

Just thought I would put together a short insight into a new product coming onto the market on Tuesday August 24th 2015 called Content Nitrous by husband and wife team Omar & Melinda Martin. The target niche is geared towards, content marketing, traffic generation and content optimisation.

So What Is Content Nitrous?

Well simply put it is a system used to enhance websites and make money, this is fact not theory. They have been doing this for years and now want to reveal their secrets to the world. It has been tested on membership sites, download pages, and funnels. It has been perfected by their team of progammers to automate it, giving them a copy and paste short code for WordPress that pulls in the money. The code can also be customised to suit your requirements.

Content Nitrous Features.

The sytem has already been used on some of the biggest product launches in the Internet Marketing Industry in the last few years. The software will do things on autopilot such as; increase long term marketing profits, inject life in to any launch bottom line and also decrease your support headaches. You can check out their video on the site.

You will get the content nitrous ebook, MP3 audio course, four part video training course and the “StepBox” WordPress plugin.

So Why Do You Need It?

Imagine you had a simple short code that you could paste on to your thank you page or download page of your website to quickly add hundreds if not thousands of dollars to your bottom line over and over again. This is the kind of product that you will use constantly to improve and grow your business long term, this is the real deal.

Your customers, visitors will love the value that this simple system will add to your site, customers will keep flooding back for more.

 

How Safe Is Your Affiliate Link

 

Discover Why Affiliate Links Are Vulnerable and Why Most Affiliates Lose Up To 30% Commission Without Even Realising It. Check This Out For a Solution To Stop Losing Commissions.

During a recent product launch, Chris and his team discovered something quite SHOCKING.

According to their server logs, approximately 10% of visitors were landing on the sales page, immediately switched browser!

Despite the fact that they purely monetise offers with affiliate traffic, they have a constant 10.7% non-affiliate purchases on almost every launch.

They found this is mostly down to users switching browser and sharing the raw, unaffiliated link with others.

With WP Link Shield, affiliates never need to worry again as the url in the browser is always the affiliates link.

NEVER Worry About Broken Affiliate Links Again

 No one has the time to keep track of all their affiliate links. Many offers expire and from time to time visitors will see broken domains and pages.

WP Link Shield automatically detects dead links and broken sites, then redirects traffic back to your site, where the visitor is presented with a live offer list of your choice automatically!

You need not do anything, the plugin does a regular scan at your interval choice that identifies problems and redirects dead, expired and problematic links.

  • Prevents Commission Losses By Link Sharing And Browser Switching
  • Blocks Unwanted Exit Pops
  • Increases Link Trust By Natural Keywords And Site Branding
  • Auto Detects & Redirects Broken Affiliate Offers
  • 100% Social Media Friendly – Yes, These Links Work In FaceBook And Twitter
  • Boosts Social CTR With Full Meta Control
  • Instant Social Sharing To Twitter & FaceBook
  • Add Scarcity To Any Affiliate Link
  • Add Bonus Reminder Bar To Any Affiliate Link

WP Link Shield Is The Only Link Cloaker With Automated Commission Protection

Non Optimised sites Don’t Rank, True or False?

Have you ever wondered why some sites rank high on Google when they aren’t optimised for search engines? Or even worse, when they barely have any backlinks?

I have been asked this question a lot over the last few months, so I thought I would write a blog post explaining why this happens. Here is why some sites rank high when they are not optimised:

Reason 1: Click-through rate

Part of Google’s algorithm looks at a click-through rate. It calculates it as a percentage, reflecting the number of clicks you receive from the total number of people searching for that particular phrase you rank for. The higher the percentage, the more appealing your listing is compared to the competition. And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page as this algorithm factor tells it that searchers prefer your listing.

Looking at the click-through rate isn’t enough, however, as people could create deceptive title tags and meta descriptions to increase their results. So Google also looks at your bounce rate. It assesses the number of people who leave your page by hitting the back button to return to the search listing page. If Google sends 1,000 people to one of your web pages and each of those 1,000 people hit the back button within a few seconds, it tells Google your web page isn’t relevant.

A lot of the websites that are ranking well on Google that don’t seem to be optimised have a high click-through rate and a low bounce rate, and that helps maintain their rankings.

If you want to see your click-through rates, log into Webmaster Tools, and click on your site profile. If you don’t have a site profile, that means you need to add your site to Webmaster Tools and wait a few days. Once you are viewing your site in Webmaster Tools, click on the navigational option “search traffic,” and then click on “search queries.”

If you need help increasing your click-through rates, read this post from Quick Sprout they will walk you through the steps you need to take.

Reason 2: Age

One of the big factors that cause some sites to rank well is their age. Most of the sites that rank high are at least a few years old. Sure, most of these older sites have more backlinks and content as they have been around for longer, but not all of them.

What I’ve noticed is that if you take a brand new website, build tons of relevant links, and add high quality content, you still won’t get as much search traffic as older sites will. There is not much you can do here other than just give it time. The older your site gets, the more search traffic you will generally receive, assuming you are continually trying to improve upon it.

Reason 3: Backlinks

Google doesn’t just look at the sheer number of backlinks a site has it also looks at relevancy and authority. Many of these non-optimized sites that are ranking well have a few high quality backlinks pointing to the right internal pages. For example, if you have only few links but they come from .edu and .gov extensions your site will rank extremely well.

In addition to having the right backlinks, those sites also have a spot-on anchor text for these links. Most SEOs think you need rich anchor text links to rank well, but the reality is you don’t. Google is able to look at the web page that is linking to you and analyse the text around the link as well as the text on the page. It helps Google determine if the link is relevant to your site and what you should potentially rank for.

Reason 4: Cross-linking

Even if you don’t have the best on-page SEO and a ton of backlinks, you can rank well from an overall site perspective if you cross-link your pages. It is important not just from a navigational or breadcrumb perspective, but from an in-content perspective. If you can add in-content links throughout your site and cross-link your pages, you’ll find that they all will increase in rankings.

On the flip side, if you aren’t cross-linking your pages within your content, you’ll find that some of your web pages will rank extremely well, while others won’t. It’s because you are not distributing link juice and authority throughout your whole site.

Reason 5: Content quality

Since its Panda update, Google has been able to determine content quality of websites. For example, it can determine whether a site is too thin or has duplicate content, allowing for a much better analysis of content quality than before. A lot of these well-ranking older sites have extremely high quality content. You may not think so, but Google does.

Why?

Because Google doesn’t just look at the content on a site, It looks at the content on one website and compares it to others within that space. So if you have higher quality content than all of your competitors, you are much more likely to outrank them in the long run.

Reason 6: Competition

The beautiful part about ranking for certain keywords is that they are low in competition. And some of these low competitive terms don’t get searched often. From what I’ve seen, the results pages for these low competition key phrases aren’t updated by Google as often as some of the more competitive terms are.

Why? Because more people are viewing the competitive terms. If you were Google, wouldn’t you focus your resources on ensuring that popular terms and results pages are updated more frequently than phrases that aren’t searched for very often?

Reason 7: Growth rate

What should you do if you want to rank really high for a keyword? Build a ton of relevant backlinks and write a lot of high quality content, right?

Although that’s true, what happens is a lot of webmasters grow their link count a bit too fast…so fast that it seems unnatural. And chances are it is. Google is smart enough to know this as it has data on a lot of sites within your space. For this reason, you see a lot of older sites ranking well as they are growing at a “natural” pace versus one that seems manufactured.

Conclusion

There are a lot of reasons why sites that don’t seem well-optimised rank well. The seven I listed above are the main reasons I’ve seen over the years. So the next time you are trying to figure out why a certain site ranks well when it shouldn’t, chances are it’s because of one or more reasons on the list. As a website owner, you shouldn’t focus too much on your competition; instead, you should focus on improving your website. In the long run, the company with the best product or service tends to win.

Why else do you think non-optimised sites rank well on Google?

Yes Or No To A Sidebar

Have you ever wondered if your blog really needs a sidebar? If it does, should it be on the left or right side of your page?

Unfortunately the answer is not a simple yes or no. But with some testing, I have figured out the optimal layout for a sidebar on a blog. So, should you be using a sidebar? Well, it all depends.

Visitors come to a blog to read the content. Their main purpose is to devour your information and ask you questions through commenting.

If they really like your content, they may share it on the social media, but you do not need a sidebar for that. You can add social sharing buttons throughout your post or use plugins like Flare.

So, what’s the purpose of a sidebar? Well, it’s an area you can use to promote products or services as well as to get users to do anything else you want.

It has been proved that including your bio on every page of your blog, within the sidebar, is a great way to connect with your readers. This helps build a loyal community, which is the main reason I have a sidebar.

Sure, you can add a bio at the bottom of each of your blog posts, but you have to keep in mind that most people don’t read your blog posts in their entirety. And adding it to the top of each blog post is distracting as people are mainly coming to your blog to read the content, they don’t want to continually have to read about you before they are able to get to the content. In addition to that, if you are trying to get repeat visitors, a sidebar is almost a necessity.

Why? you may ask. Because within it, you can put links to all your social profiles and add an email opt-in box. Plus, you have to keep in mind that a lot of the emails have been collected within the sidebar, and the best part about having a sidebar isn’t even the email traffic. It’s the ranking lifts it provides in search engines.

I link to all the popular guides and posts on this site. The reason for this is that it helps pass search engine juice to all those pages, and it causes them to rank highly in Google. For example, if you search for “online marketing,” you’ll notice that this guide ranks on page one.

Should you always use a sidebar?

Although I recommend using a sidebar, you don’t need one on each of your pages. Consider not having a sidebar on the pages you are trying to improve conversions on or make money from. Why? Because it makes people focus their attention on the area you want, the area where you make money.

So, for my money pages, I tend to have no sidebars.

Also, for any page that has a defined goal, you should consider removing unnecessary distractions such as a sidebar. For example, with my guides, my whole goal is to get you to read each of them from cover to cover. That’s why you won’t find a sidebar on my guides.

The majority of your blog pages should contain a sidebar. For the pages that are focused on a specific goal, consider removing it as it will help boost your conversion rate.

Should you place your sidebar on the left or right side?

I’ve actually tested this one a lot. I prefer the look of a blog where a sidebar is on the right side, but it tends to convert better when it is on the left.

Here’s what I discovered;

When you place your sidebar on the left-hand side, you will get more email opt-ins, and more people will read your bio and do whatever else you promote through your sidebar. But you will also get fewer people to read your content.

I’ve found that having a sidebar on the left side causes a 9% drop in people reading the blog posts. On the other hand, it increases the number of sidebar opt-ins by 13%. Overall, I decided to place my sidebar on the right-hand side even though it generates 13% fewer opt-ins.

Why did I do it anyway? Because it increased the number of blog post reads by 9%. In the end, the purpose of a blog is to educate you through content, so why would I take that away?

In general, you should consider keeping your sidebar on the right-hand side even though it will cause fewer conversions. People are coming to your blog to read, so your primary goal should be to make your content as easy to read as possible.

Conclusion

If you don’t have a sidebar on your blog, you should consider adding one right away, and if you already have one, make sure it is on the right side and contains important elements such as email opt-ins and your bio.

If you are running a corporate blog, instead of your bio, you can always put a quick blurb about your company in the sidebar.

Lastly, you don’t want to have a sidebar on every page of your blog. Consider removing the sidebar from the pages you want to boost your conversion rate on.

What do you think about sidebars? Are you going to have one on your blog?

Instagram Marketing Techniques

 

Do you use Instagram?

If you do, you probably notice a ton of pictures of half-naked models, in this post there are ten Instagram Marketing Techniques that I Learned from Instagram Models.

Most people react negatively to these images; for example, they think that these models have nothing going for them other than their looks. Or even worse, most people assume these models aren’t intelligent.

I’ve known a handful of these Instagram models for a few years now, and the one thing I can say about them is that they are really creative marketers. I’ve learned a few tricks from them that would help you grow your social media accounts.

Here are 10 marketing techniques you can learn from Instagram models:

Technique 1: Shout for shout

On any social network, there are users who are popular. But whether you are popular or not, you want more followers.

To get more followers, you should network with other users and approach them to cross-promote each of your profiles. You can tell your followers to follow another member in the same space, and that other member can do the same for you. By doing this, you can grow your account as long as you are continually employing this technique with other members each and every week. And it doesn’t just work for Instagram you can leverage it for Twitter, Facebook, and any other social network.

Technique 2: Cross-promote your profiles

Chances are you have profiles across multiple social networks. From Facebook to LinkedIn to Twitter, you’re on a lot of social networks.

And I bet that your profiles don’t have all of the same friends and followers. So why wouldn’t you cross-promote? For example, you can post on Facebook a few times a month, telling people to follow you on Twitter or LinkedIn.

And on Twitter, you can tell people to add you as a friend on Facebook. When doing this, just make sure you don’t cross-promote more than one network at a time as you’ll see a diminishing return. In other words, if you told people on Facebook to follow you on both Twitter and LinkedIn, it wouldn’t be as effective as if you asked them to follow you on just one of those networks.

Technique 3: Time your posts

You can’t post on these social networks whenever you want. Why? Because your followers may not be there when you are posting, which means they won’t see your status updates or posts.

So, when should you post? Well, you shouldn’t just rely on generic data, telling you that 8 a.m. or 3 p.m. is the best time to post.

Instead, you should use the following free tools by Simply Measured to determine when most of your followers are online. From Google Plus to Twitter and Instagram, they will analyze all of your social profiles and tell you when to post.

Once you have the data from Simply Measured, you will know when to post. This is why you are seeing a lot of these Instagram models posting at certain times, e.g., 6 p.m. It’s not because that is when they are free it’s because they figured out that the majority of their followers are on that social network during that time.

Technique 4: Post multiple times a day

You can’t expect to post once a week or once a day and get the most traffic. I know some people say you get better engagement if you spread out your posts. And although that’s true, it doesn’t really matter if the content you are posting is exceptionally good.

Just look at these models: they are only posting content that their followers want to see. In addition to that, they are posting the content multiple times a day as it helps them get more engagement faster.

Spend the time to curate great content. If you are pushing out great information, more people will want to follow you.

Technique 5: Show some love

Have you noticed that these Instagram models show a lot of love to their fans? They have contests that allow their followers to win a Skype date with them. To enter, all their followers need to do is post an image of the model on their accounts and tell their own followers to follow the model.

It works wonders for them when it comes to follower growth. You too can do similar things.

For example, Gary Vaynerchuk has an Ask Gary Vee show, allowing people who want his advice to tweet at him.

He then selects some of the tweets and answers the questions in a video format. This has helped him grow his follower count to over a million.
Technique 6: Participate in the community

This one is simple, but most people forget to do it…even I forget at times.

You have to participate if you want to build a loyal community. Respond to comments and messages, and help out your followers when you can. If you show that you care about them, they will reciprocate.

Social media is all about being social. So, don’t just post on these social sites and expect people to buy all of the products and services you are selling without participating.

Technique 7: Don’t forget about the stats

What’s interesting with these models is that the good ones don’t put naked pictures of themselves on Instagram. Why? Because they have found that showing too much skin slows down your follower count (plus Instagram bans nude images).

By leaving some things to the imagination, these girls generate more engagement per post, which causes them to pick up more followers and fame.

So, what does this mean for you? Well, you need to experiment. You have to analyze your status updates and tweets to see what performs the best. This will give you some insights into what you should be posting about and what you shouldn’t.

It’s just like how these girls figured out that they shouldn’t post naked pictures leaving something to the imagination works better.

Without analyzing your social media updates, however, you won’t know what your audience is craving.

Technique 8: Focus your energy

Besides Instagram, what other social networks do most of these Instagram models use? It’s Snapchat.

Sure, they may have a Twitter or a Facebook profile, but they focus over 90% of their time on Instagram and Snapchat. Why? Because they know that there isn’t enough time to be on every social network.

If you want to be big on the social web, pick a network or two. You can expand into a third or a forth later on, but first focus your time and attention on a couple.

Once you’ve built up your popularity, you can then use your following to cross-promote other social networks like I described in Technique 2.

Technique 9: Have fun

This is probably the simplest technique, but you probably don’t see it this way. When you look at social media, you probably see it as a chore. It’s something that you have to be on because of work or financial or marketing reasons.

But what would happen if you actually enjoyed being on these social sites? Your content would get better; people would want to read your updates; and you’d gain more followers.

Don’t make social media a chore. It should be something you are passionate about and are having fun with. If you aren’t, then you need to rethink your strategy.

These Instagram models love their jobs and truly enjoy posting pictures all over the social web. That’s one of the main reasons they are blowing up.

Technique 10: Don’t fight fire with fire

As you can imagine, these Instagram models are loved by a lot of people. But at the same time, they are also hated by thousands of people too. And many of those haters are more vocal than their passionate fans.

What should you do when people start bashing you? You could start bashing them back, but that would just create a feud.

Instead, embrace criticism. Try to learn from it, and if you don’t have anything positive to say, don’t say it. Let your fans defend you which they naturally will as you build up your following.

Conclusion

You can learn something from everyone in this world. From kids to flight attendants to even Instagram models, the possibilities are endless.

Sure, you may already know some of the tactics I mentioned above, but I bet you are not leveraging all of them. Just try them out for 30 days, and I promise you will see a world of difference.

 

Turbo Charge Your Marketing Efforts

Marketing expansion is of paramount importance, below are some influential tools to turbo charge your marketing efforts. In previous years it may have been enough just to put your content onto the web and let it speak for itself. In today’s world, however, it’s seen as a smart move to put some elbow grease into marketing your campaigns.

“Marketing budgets are trending for 2015” with an estimated 79% of surveyed digital marketing participants stating they plan on increasing their digital marketing budgets for the year. Not all marketing game plans need to have a budget comparable to that of Fortune 500 companies to pack a punch. If you’re savvy about process and tools, a little goes a long, long way.

Use These Tools to Breathe Life into Your Campaign:

Oktopost

Social media is a simple yet highly effective way of getting your name and brand out there. Managing this information shouldn’t be difficult either. Oktopost gives you the ability to manage where your content gets distributed. It allows you to access information on multiple social media platforms or profiles that you hold. Knowing exactly who your content is reaching and through which outlets gives you the ability to see where your strengths are in your marking campaigns. Since social is really useless without metrics to track success, Oktopost is a godsend.

Mention

Mention is a great tool for you to use to monitor where, and by who, you are being mentioned on the web. It accesses several platforms including social media outlets, blogs, forums, and virtually any other web pages your name may pop up on. Not only does it track your business, but also your competitors. Mention provides you a one up by giving you the opportunity to always stay in the loop, in real time, thus allowing you to gain access to more customers.

Kissmetrics

Kissmetrics can provide answers to questions such as:

Which particular marketing campaign is leading visitors to your site?
Which aspects of your page are visitors drawn to and access before deciding to become clients?
When it comes to search terms, which ones are giving you the most traffic to your site?
In what ways are you potentially losing future clients?

What are the commonalities between people who have decided to become clients?

Kissmetrics is able to offer answers to these types of questions and more. They will give you insight as a company on which marketing campaigns are working, which ones aren’t, and how to future promote yourself based on factors that converted visitors into clients. Kissmetrics works with both large scale and small business, so they have options for everyone.

Socedo

If you are looking to engage fresh faces into your social media campaigns, Socedo can be the answer. All that is required is for you to enter in data such as hashtags or keywords, who you are looking to target, and the purpose of your search. Socedo then produces a list of potential prospects based on these specifications. This allows you to follow up on new leads and also propels them to your currently active landing pages.

ReferralSnip

Ever heard of a little company called Dropbox? Well they can thank their success in large part due to “referral marketing“. It’s fairly easy, and companies such as ReferralShip allow you to create your own referral programs. It’s a creative way to get people to promote you and word of mouth can spread like wildfire.

BuzzSumo

It’s important to know which content is captivating your audience, and which is not interesting them at all. Enter BuzzSumo, a company that focuses on bringing you this data. Simply enter in metrics such as keywords or links and BuzzSumo conjures up a report with details on how content related to these folks was previously received.

FullContact

Knowing who your clients are on a personal level allows you to be more focused when it comes to creating marketing campaigns. The tricky part is gathering all the personal information associated with this. This is where FullContact steps in.

FullContact provides information such clients’ real names, links to their social profiles, and even their photo. Having access to these details gives you the opportunity to cultivate a more intimate and a lasting relationship with your clients.

Other Methods to Spice Up Your Marketing Efforts

Produce More Video Content

Last year, video was one of the leading trends in marketing. It’s projected that by 2017 close to 75% of all digital marketing will be through video. By getting a head start now, you’ll be ahead of the curve once video takes over nearly ¾ of the traffic in just a few years.

Come Up With a Game Plan

This may not be the most exciting idea, but it’s critical to success. Being organized with your ideas and clear on how to execute them will make a world of difference. It gives you the ability to look at the year ahead and plan accordingly. Be sure to stay focused on your plan and don’t stray from the path.

So What Does This Mean for the Future?

By employing these tools and ideas, your business has the ability to grow and reach more clients than ever before. The main idea here is to be creative and try new tactics! A popular and successful marketing campaign is exciting and also engages its viewers. Remember, blaze your own trail and don’t be afraid to try out fresh, unique concepts.

Grab a copy of over 700 Internet Marketing tools today.

Do you have any tools or innovative ideas not mentioned to spice up your marketing efforts? Let me know below in the comment section.

Digital advertising has been blacklisted

Which Form of Digital Advertising is the Most Effective?

People these days are so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed to the side.

But don’t be fooled.

Even the most successful ‘content marketers’ are still using digital advertising tactics to get their content found. They might just not tell you about it, because it contradicts their methodology.

We can’t forget how effective ads can be for getting our products and services found – but we need to be aware of how the landscape is changing.

 

The state of digital advertising

Digital ad revenue continues to grow year on year.

The big trend you need to know about?

Mobile is taking over (Not quite taking over, but it’s growing rapidly)

Ok you get it, content marketing alone might not be enough and mobile is becoming more and more important if you want to advertise online.

But where do you start? How do you know what is the best platform for your business?

The most effective form of digital advertising is contextual, it depends on who you are trying to reach and how you want to get there.

Let’s run through the options, then give a quick breakdown of who benefits most from each.

Social Media

It’s a rare thing to find a company without a social media division these days, even if that “division” is just some hapless intern working for experience.

From restaurants to airlines to celebrities – if there’s a brand, there’s a Twitter handle to match.

When it comes to advertising on social media, everything is pretty new. The way we advertise on these platforms is continually changing, because no one really knows what works.

Advertisers aren’t quite sure yet (although some will claim they are). The consumers are confused with these new ads popping up on their social streams. And the platforms themselves (Facebook, LinkedIn and Twitter) are still balancing user experience with maximising revenue.

Social ads generally follow Pay-Per-Click or Pay-Per-Impression models, making them relatively easy to budget for – because you pay for what you get.

Now for a closer look at Facebook and Twitter as advertising platforms.

Facebook

This social network is perhaps the most progressed with its digital advertising platform.

Facebook ads are similar to Google PPC campaigns, where you can bid for clicks or impressions on different keywords, then display ads on Facebook’s right vertical bar.

More recently Facebook introduced news feed ad spots if you have an active Facebook page. These are proving a much better ROI than the right side bar.

Keep in mind that the people seeing your ads will find them in a social context – so photos and images are a core component of a successful ad campaign.

Who should advertise on Facebook?

Devoted PPC marketers with the willingness to spend a lot of time getting things right.

Keep in mind that the sheer number of users Facebook has, makes it a perfect fit for B2C marketers. But B2B marketers have started to make their presence known because of the extremely targeted information the platform is accruing on all of us.

Facebook ads are easy to launch, and just as easy to edit (especially with the new mobile ad manager).

Marketers are able to make spot fixes on the fly to optimise and correct under performing ads while boosting budget for winners.

Twitter

These ads are, again, not dissimilar from Facebook advertising when it comes down to brute mechanics.

But they’re a different animal conceptually. Facebook ads are, well, advertising. They’re your chance to put your commercial foot forward.

Twitter ads are not. Paying for prominence here is a way to put what you might normally tweet into a more obvious place.

Ads work in parallel with the personality of your normal, free Twitter feed, and shouldn’t veer off into sales territory.

Who should advertise on Twitter?

Marketers with a solid Twitter strategy, but not enough Twitter traction.

Promoting your posts to the right audience (and yes, Twitter’s ad engine allows considerable targeting) is your way of cutting through the logjam of influencers and expose potential clients to your social voice.

Interstitial

The relative new kid on the block. Interstitial ads, if you haven’t heard the phrase before, are promotional pages that show up before a visitor makes their way to the content they actually want to see. On one hand, that basically guarantees visibility. On the other, it’s irritating; interstitial ads are prime targets for adblock software, and many clients avoid them on principle.

As a result, the industry has undergone a mild reformation. They’ve really come into their own on mobile platforms, where they quickly capture attention, leading to soaring success, especially in the case of attention-grabbing video and rich media ads.

Who should advertise with interstitial?

Companies with the budget to make a move on mobile and do it right.

Poorly made mobile ads are just as annoying as their increasingly disliked predecessors; treat them as an opportunity to create original content, then show it to your viewers.

Banner Ads

Banner ads have caught a load of flak for the slashed CTR’s they’ve seen of late. But while the numbers are daunting, they merely point to a poor average, not a death knell for the humble banner.

They might not pull the engagement that more obtrusive options do, but banner ads remain wonderful for establishing visual branding, and hitting a highly targeted audience.

The ability to pick and choose where an ad shows up allows advertisers to carefully tailor their campaign toward a given site and demographic.

But in order to beat flagging CTR’s, companies do have to evolve. Think about clever examples like Skittles’ interactive, offbeat banners, or powerful, fold-dominating movie posters.

Who should advertise with banner ads?

Established companies with a solid ad budget, and an extremely clear idea of who they want to reach and how.

A defined audience and a superb visual idea can still combine to keep banners relevant.

PPC

The skimpier, but less-expensive cousins to banner ads.

Google’s Pay-Per-Click campaigns have become a massive boon for cash-strapped businesses looking to muscle in on banner space. And at least at the moment, they’ve proven to be effective.

Those stark text boxes may blend in to the background of many sites, but find a convincing enough message, and it’ll still snag a few eyes.

Perhaps the best thing about PPC ads is that they offer a more-or-less predictable ROI, and one that, even if an ad belly-flops spectacularly, won’t drop to levels low enough to seriously hurt most companies.

Design costs for text ads are nil, and the PPC model guarantees that advertisers won’t drop too much of their budget upon launch.

Who should advertise with PPC?

Companies that don’t translate well to visual media.

Whether you simply don’t have a graphic artist on hand, or your services are hard to sum up in a photo, PPC is your best bet for a high-yield campaign.

The best PPC ads are the ones that ditch details, and go for the jugular with competitive prices and calls to action.

Wrapping it up

While all ad formats still have their applications for different companies, changing technology and market trends will result in a few finding even greater success down the road.

We’re particularly talking about mobile. Whether you go banner, video interstitial, whatever. Mobile ads will likely make up a larger and larger percentage of all advertising in the coming years. Evolving tech such as proximity marketing will only exaggerate that effect.

But if you’re attached to a particular form, there’s still good news. The lessons learned from more traditional marketing aren’t about to be completely invalidated. At the end of the day the actual quality of ads will be the single largest determining factor of their success.

Get Targeted Traffic With PPC

I am sure you have heard the phrase ‘you get what you pay for’ with web traffic it is no different! If you decide to use paid methods then you get quality targeted traffic in return.
So where do you start when you are ready to market your website with paid traffic? Well unlike traditional print ads and direct marketing, advertising on the Internet is a whole different ball game. Before you do anything else, you need to know just what types of promotions are available out there.
I am sure you have heard about Pay Per Click or (PPC) before, but if you have not, I can tell you it is probably the greatest way to get good value for money.

The Importance of Keywords

PPC can be a bit of a gamble unless the visitors are part of what is called targeted traffic this basically means people who are interested in your type of product. One way of helping you to determine what type of targeted traffic to direct to your site is by carefully choosing the most effective keywords.
Keywords or keyword phrases are a very important part of directing people to your site. Whenever someone is looking for something online, they do a ‘search’ on one of the major search engines, like Google, to find what they’re looking for, if you use keywords that are too general, you will get a lot of visitors, but they will not be targeted to what you are offering and they will just eat into your advertising budget. The key here is to find specific keywords or keyword phrases that will bring you the ‘right’ kind of visitors which are the potential customers you need to succeed!
As I explained earlier in the article marketing section, the new breed of keywords (Long Tail and LSI) will help you specifically target your visitors and minimise your costs.
Other keyword tools which will give you better long tail keywords are SEOBook keyword tools and also WordTracker Keywords.
Make sure that you implement all your chosen keywords into the content of your web page (there are more details on this in the SEO section) as this will use your Pay Per Click advertising to help move your site up the search engine rankings with all of those targeted visitors you’ve paid for. This is yet another reason why it’s so important to do your keyword ‘homework’ before you commit to any particular advertising strategy. Finding the right keywords will help to catapult your web site to the forefront of the search engines as well as earn you more money from targeted visitors and also save you money on your advertising.

Target your Adverts

Besides keywords, another way to target your traffic is through your actual advert text. If you are using (and paying for) Pay Per Click advertising then you want to make every click count. Incorporating free downloads and links to other free information and resources is great for giving away to your paying customers, however, when you use Pay Per Click, you pay for all the visitors to your site, even those who stop by and download your free stuff without making a purchase. If you mention the price of your product or service in your ad content, it usually helps to discourage many of those non-productive browsers from taking advantage of you (and your wallet!).
One of the best advantages in using Pay Per Click advertising to send you the targeted traffic you need is that, for the most part, once you’ve initially taken the time to set up the qualifying parameters, it’s pretty much ‘set it and forget it’ or on ‘autopilot’. Of course, you will want to periodically monitor the click-through rate vs. the conversion rate (how many sales you get in relation to clicks made) to see if you still need to ‘tweak’ anything, especially in the beginning stages of advertising your business.
Your traffic now has that much needed boost and you have spare time to look into additional promotional resources for your business.
Pay Per Click, or any single form of advertising, should never be relied upon as your long term solution to establishing your business online. You know the old expression ‘Don’t put all your eggs into one basket’ these are words of wisdom to follow in life and in advertising!
Although I may be a bit cautious here, do not be afraid to use Pay Per Click as your initial promotional strategy, there is always a time and a place for everything, and Pay Per Click is an awesome, very effective, short term traffic generating tool to use to get your web site seen. Ultimately, you will need to rely on search engine optimisation (there are more details on this in the SEO section) as a more long-term advertising solution.
Here is a guideline to avoid the mistakes most newbie marketers always seem to make when using Pay Per Click:
Do Your Homework: Research what would be the best target market for you to attract to your web site. Get to ‘know’ your potential customers and what they might additionally want from your business.
Find the Right Keyword: Make sure you spend time choosing the correct keywords and keyword phrases, use the tools I have provided links to so you can get the best possible keywords to help your ads, here are links to the tools again – Wordtracker, and SEOBook Keyword Tools, if you want to delve into this further then I suggest you get expert advice like Keyword Elite.
Create Your Advert: Once you’ve selected your optimum keywords, it’s now time for you to start creating your own advert, use your keywords to help you structure your ad content, but always strive to keep your advert as clear and concise as possible. Even with targeted traffic, keep in mind that most visitors want to see what you’ve got as quickly as possible, so you want to get your message immediately across.
Keep to Your Budget: Instead of just throwing all of your advertising cash into one marketing campaign, decide just how much you are willing to expend on each promotional strategy and stick to it. Pay Per Click costs can creep up on you if you don’t set a limit and keep to your budget.
Think about Location: If your product or service is useful to only certain geographic areas, you will need to also take this into consideration. You wouldn’t want to promote something like beach holidays in Iceland or snow-boarding in the Sahara desert.
Monitor Your Results: You do need to monitor and track your results for all of your advertising campaigns at least at the start. This will enable you to see which of your keywords are most effective, you will also be able to ensure not being billed for any visitor clicks you did not actually receive.

Which PPC Program Do You Use?

There are quite a few Pay Per Click programs out there to choose from, but to be honest there are only a few that give you excellent results, the three main Pay Per Click programs are Google AdWords, Yahoo Search Marketing and Microsoft Search Advertising.
I would stick with one of those if you want serious traffic, however, Facebook PPC is fast becoming really popular due to the popularity of Facebook and another great one is Bidvertiser. There are many others if you have the time and money to invest, like 7 Search, Kontera, and SiteScout to name but a few.

This is a small extract from Traffic Booster Pack