Which Affiliate Networks To Look Out For When Promoting

There are many horror stories about affiliate networks & affiliate programs. People have heard them over and over again, that some are even wary of joining one. The stories they may have heard are those related to illegal programs or pyramid schemes. Basically, this kind of market does not have real, worthy product.

You do not want to be associated with these schemes. It is obvious you want to be with a program that offers high quality product that you will readily endorse. The growing number of those who have joined already and are succeeding immensely is proof enough that there are reliable and quality affiliate programs out there.

Why participate in an affiliate program?

It allows you to work part-time. It gives you the opportunity to build a generous residual income. And it makes you an owner of a small business. Affiliate programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off.

If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of. This will be an assurance that you are capable of doing anything to come out successful.

How do you choose a good affiliate program to promote? Here are some tips you may want to look over before choosing one:

1. A program that you like and have interest in.

One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products.

2. Look for a program that is of high quality.

For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into.

3. Join in the ones that offer real and viable products.

How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.

4. The program that is catering to a growing target market.

This will ensure you that there will be more and continuous demands for your referrals. Make inquiries. There are forums and discussions you can participate in to get good and reliable feedbacks.

5. A program with a compensation plan that pays out a residual income and a payout of 40% or more would be a great choice.

There are some programs offering this kind of compensation. Look closely for one. Do not waste your time with programs that do not reward substantially for your efforts.

6. Be aware of the minimum quotas that you must fulfill or sales target that is too hard to achieve.

Some affiliate programs imposes pre-requisites before you get your commissions. Just be sure that you are capable of attaining their requirements.

7. Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time.

Not all affiliate programs have these capacities. Make use you decide on one with lots of helpful tools you can use.

8. Check out if the program has a proven system that can allow you to check your networks and compensation.

Also check if they have it available online for you to check anytime and anywhere.

9. The program that is offering strong incentives for members to renew their membership each time.

The affiliate program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks.

10. Be aware of the things that members are not happy about in a program.

Like with the ones mentioned above, you can do your checking at discussion forums. If you know someone in that same program, there is ho harm asking if there are many downsides involved.

Have a thorough and intensive knowledge about the affiliate program and network you will be promoting on.

Knowing the kind of program you are getting yourself into will make you anticipate and prevent any future problems you may encounter.

Which Affiliate Program Do I Choose

There are so many Affiliate Programs out there, so which one is best for you?
Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.

imagesWill it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you lots of money before joining.

When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

How are referrals from an affiliate’s site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.

What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.

Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.

Lastly, what is the amount of commission paid? 20% – 80% (and some cases, 100%!) is the commission paid by most programs. .01% – .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for your site from among the many available.

Here is a link to my top rated affiliate report CLICK HERE TO CHECK IT OUT

An Affiliate Marketer Needs These To Survive

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and are continuing to work today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing world.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing.

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers.

If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inbox at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product.

Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge paychecks you will be receiving!

Why Spun Content Is Not Dead

A few days ago, I was reading an article about SEO rules. It was a great article. I’ve made some notes and bookmarked it as it might come in handy in the near future. However, there was one thing that I didn’t like. They claimed that spun content was dead. From now on, they said, you should manually rewrite ALL your articles. Is this the end of Internet Marketing as we know it?!

Not for me. I need TONS of content every day. I publish it on my 100+ websites. I build support sites. I set up Web 2.0 sites, I do social bookmarking… It’s simply IMPOSSIBLE to manually write that much content. Day in and day out.

Luckily, the author of the article is VERY wrong. It’s true that poorly spun content is dead. Google can detect it. Nothing new here.

But, if the content is spun with the ENL semantic spinning algorithm, Google can’t detect it. Why? Because it looks just like a native speaker had rewritten it. Here is an example of ENL algorithm’s work:


ORIGINAL TEXT

John can relax and read a book because his kids can book the vacation for him. Once it’s booked, he will enjoy an excellent movie and drink wine, beer, or whiskey.

GENERATED SPUN VARIATION

Since his kids can easily schedule the vacation for him, John can read a book and unwind. He will definitely enjoy an impressive film and drink draught beer, whiskey, or red wine once it’s reserved.


 

You can find more examples here: http://spinrewriter.com

No Copyscape issues. No duplicate content penalty. Completely readable. FREE of charge. Without any work. All thanks to Spin Rewriter.

SpinRewriter logo

Still, there’s more! The guys over at Spin Rewriter have just launched version 5.0. With even more great features — with a brand new article generating algorithm, Spin Rewriter now makes sure that only the most UNIQUE articles are generated. Plus, you can get in with their special 60% launch discount. You should check it out:

http://spinrewriter.com

I’m using it every day. It helps me generate more than 200 unique articles every day. In just 10 minutes. At no cost. You should try it, it costs less than 10 manually written articles.

You can try it out for FREE for 5 full days. No strings attached: http://spinrewriter.com

The Big Bing Is Happening

Allow me to inform you that the big Bing is happening right now, and here is how Bings SEO & Ranking Factors offer the greatest opportunity in SEO today

A lot of people do not pay attention to Bing SEO or ranking factors and purely focus on trying to rank in Google and nothing else. However over the last couple of years Bing’s market share has been slowly increasing as Microsoft try to challenge Google in the search arena.

If you were paying attention lately you will have noticed a fundamental shift in search that is going to affect us all.
“The Big Bing Has Already Happened”

I’m officially dubbing the term ‘The Big Bing’ to mark the day that a simple browser update changed the world of search forever. Mozilla released version 34 of its Firefox browser on the 1st of December 2014. At the very top of the release notes is a critical piece of information that is going to change the search landscape forever.

Firefox have removed Google as the default search engine and replaced it with Yahoo! If you didn’t know, it just so happens that Bing powers Yahoo’s search results.

Interestingly they also removed Google as the default search engine for Russia as well which suggests they might remove Google as the default from other country’s in the future.

What Does That Actually Mean?

Let me get straight to the point – US search share for Yahoo jumped from 9.64% to 29.4% overnight for users of the new Firefox. Google usage dropped from 82.14% to 63.46%. In 24 hours.

Is Bing Traffic Valuable?

I have heard lots of claim from people that Bing traffic isn’t worth as much, it doesn’t convert, people don’t buy things and so on.

So I decided to look at my own data to measure the quality of Bing traffic and this is what I saw-

bing-vs-google

That data tells me everything I need to know.

Traffic coming from Bing, has a lower bounce rate, more page visits, more time spent on site.
More Subscribes to my list and more affiliate links clicked.

Take a look at your own data before passing judgement though!

The Great Bing Advantage

The best thing about change, is people hate change. Change pushes people out of their comfort zones and humans are wired to avoid that. So for those that are willing to evolve with change there is a great opportunity here.

Since 1998 SEO’s have purely focused on ranking sites in Google, for 16 solid years Google has had the sole attention of nearly every single SEO on the planet. This had made Google’s search results highly competitive against people that have fine tuned their SEO skill sets for more than a decade. Bing however has been largely ignored, the general theory is that if you are ranking well in Google you will rank well in Bing too.

But that is not the case, the algorithms are very different, just compare search results for the same term and you will quickly see what I mean. So it is important that you understand those key differences to take advantage of ‘The Big Bing’ (it will catch on).

Bing Marketing Free Tools & Resources

So with that said and before we get into the top Bing ranking factors you need to familiarise yourself with all of the free Bing marketing tools & resources.

Unlike Google, Microsoft actually produce a number of very helpful tools & guidelines for Bing SEO.

It is also worth noting that Bing are very SEO friendly as evident from the tools they offer.

Bing Webmaster Guidelines

First of all you should have a read of the Bing Webmaster Guidelines and get yourself upto speed.

It is no way near as long/complicated as Google’s guidelines so it won’t take you long to read and absorb.

Bing Webmaster Tools

The Bing Webmaster Tools is superb – if you haven’t got your site setup in there yet do it now.

It provides an awesome suite of tools including a backlink explorer! You can also see exactly which keywords you rank for, how your site indexes, diagnose problems and much more.

As of right now you will also get $100 of free advertising credit to play with – sweet!

Bing SEO Analyzer

The Bing SEO Analyzer is also a great tool to discover if your pages are following Bing SEO best practices.

Just enter your URL and it will return a list of suggestions to improve your rankings across Bing & Yahoo.

Microsoft SEO Tool Kit

More of an unknown tool the free Microsoft SEO Tool Kit is a desktop application that spiders your website to find SEO problems.

It is very easy to use and well – it is 100% free so what is not to like!

Bing Webmaster Blog

Just like Google there is also a Bing Webmasters Blog which you should have a read through & subscribe to.

Some of the posts are actually quite entertaining and often have golden nuggets buried within!

Bing Search Quality Blog

Imagine if Matt Cutts and all of the Google search quality/anti spam team published a blog sharing what they’ve been trying & testing.

Well Bing do exactly that with their Search Quality Blog that offers some amazing insights into the world of search.

Contacting The Bing Webmaster Team

Last but not least, perhaps one of the best tools is the ability to contact the Bing webmaster team.

So if your site does have problems or gets hit for any reason you can easily get in touch with the team directly to work things out.

The Top Bing Ranking Factors

So what makes Bing tick at it’s core?

What are the key differences between ranking in Google & Bing?

User Engagement Is Very Important

One of the strongest signals in Bing is user engagement, having strong user engagement will increase your rankings in Bing.

They measure this through a term known as ‘pogo sticking’ which is when someone performs a search, clicks on a result and then clicks back to return to the search results.

If lots of people visit your site from the search results and click the ‘back’ button then this is a clear indication of poor user engagement to Bing.

However if lots of people visit your site from the search results and do not go back to them to continue searching – this is a very very strong signal.

Click Through Rates Matters

Bing also measures click through rates from it’s search result pages and uses that data combined with the user engagement data above to improve its results.

For example all things being equal, if the #1 position gets a 20% click through rate but the #2 position gets 40% – this is a clear indication that the #2 result is more relevant.

This means you have to write your titles and descriptions with humans in mind while being specific with your keyword. Think keyword based click bait.

Social Signals Do Matter

There is a lot of debate on whether social signals impact Google search rankings.

I can categorically tell you with 100% certainty that they do and I’ve been using them to rank consistently for the past 2 years. So rather than getting caught up in the change debate you should be making social signals a core part of your SEO strategy now. It affects you rankings in Google and it affects your rankings in Bing.

However Bing actually return posts from Facebook & Twitter embedded directly into search results that stand out from normal web results.

Bing has a much stronger reliance on social signals than Google – use that to your advantage and you will see benefits in both search engines.

Bing Authorship

Google introduced Authorship allowing people to claim content they have written so Google can determine who are the true experts in any given industry.

Granted they have removed the pretty little pictures from search results now, but Authorship is here to stay.

Bing has it’s own version of Authorship after they integrated Klout verified snapshots.

The Bing search results will then show-

Your LinkedIn summary
Other social profiles
Klout score
Influential topics
2 most influential moments from Twitter in the past 7 days
2 most influential posts from Instagram in the past 90 days.

You can also take advantage of the Bing connected pages feature.

Backlinks Are Less Important

It is important to note is that backlinks are less important in Bing then they are in Google.

If you compare the search results between Bing & Google you will notice that the top ranking sites in Bing have noticeably less backlinks.

However Bing does favour ‘editorial’ type links from within body content rather than coming from a sidebar, footer or list of links and site relevancy does matter.

Inbound Anchor Text Is More Important

Bing puts more emphasis on the anchor text usage than Google does. So if you want to rank for ‘Blue Widgets’ you need links that use the ‘Blue Widgets’ anchor text.

Bing isn’t as good as Google at keyword matching – so while Google does well with recogising synonyms and context around a keyword, Bing need spoon feeding specifically.

However the risk here is that over optimising your anchor text will trip the Google Penguin filter.

So the trick here is to make sure that the links coming from high authority sites focus on exact anchors while the other use a mix of anchor terms.

That will allow you rank in Bing while dodging Google Penguin.

Keyword Domains Matter

Having your keyword in your domain name will help you to rank in Bing easier. It isn’t critical but it does help.

However Google does have a filter for exact match domain names so it is best to use a domain that includes your keyword but isn’t an exact match.

The only problem with that is

Page Authority Is More Important

The other thing that you will notice when comparing search results is where Bing doesn’t place as much weight on backlinks, it does place weight on site authority.

It is much harder to rank a new domain in Bing than it is in Google. Having an aged domain will give you an extra leg up across Bing’s results.

So if you have an older domain that includes your keyword you are golden. If you just have an older domain your in a strong position as well. Where you don’t want to be is with a brand new domain.

PageRank Is Irrelevant

PageRank is a measurement of authority created in the early days of Google although it is not as relevant as it once was and hasn’t been updated for a long time now.

However it is important to note that Google PageRank does not seem to have any correlation with Bing rankings – makes sense.

Content & Keyword Density Is Important

Bing prefers sites that have lots of unique content. They place much higher value on longer more engaging content than shorter content.

Just like they are behind Google in how they process language in anchor text, the same applies to your content as well.

You need to feed Bing the specific keyword you want your page to rank for. It is much better to focus on 1 page per keyword with Bing, but again be careful you don’t trip Google Panda by offering duplicate content.

Also Bing trys to eliminate duplicate content at the point of indexing. Redudant content is recognized and eliminated from search result pages but may still be available in the index.

Site Structure & Code Is Important

Bing offer a few interesting pieces of advice around your site structure and coding.

First of all they advise that content should be organized close to the surface. In other words no content should be more than 3 clicks away from the homepage.

You should also use a broad to specific structure flow. So you might go with SEO > Link Building > Blog Networks or Garden > Furniture > Chairs for example.

General Onsite Optimisation

Onsite optimization is similar for Bing as it is to Google. You want to make sure your using meta title & description tags which include your exact match keyword.

Bing places a lot of emphasis on title tags but keep the user engagement signals in mind.

You should only have 1 H1 tag per page to establish the main topic then use the H2 and H3 tags to talk about sub topics.

It is also worth noting that sometimes Bing will swap out your meta description with your H1 tag in the search results so be creating with your headings – don’t just rely on exact match headings.

HTTPS Is Not A Ranking Factor

Google recently announced that HTTPS is now used as a ranking signal – although a very minor one.

Bing Lead Program Manager Vincent Wehren said that HTTPs is not a ranking factor and they would not bring it in because they don’t want to mess around with rankings based on a factor that has no real relevance.

Get The Competitive Edge

Whenever consumer spending is slowing down, you need to defend your market position and maintain your competitive edge. Here are ten ways to keep ahead of the competition and how to stay ahead of your rivals.

Know the competition. Find out who your competitors are, what they are offering and what their unique selling point (USP) is. This will identify the areas you need to compete in, as well as giving you a platform for differentiating yourself.

Know your customers. Customer expectations can change dramatically when economic conditions are unstable. Find out what matters to your customers now, is it lower price, more flexible service, the latest products? Revise your sales and marketing strategy accordingly.

Differentiate. It’s essential to give your customers good reasons to come to you rather than a rival. Your USP should tap into what customers want and it should be clear and obvious, no-one should have to ask what makes you different.

Step up your marketing. Make more effort to tell people who you are, what you sell and why they should buy from you. It doesn’t have to be expensive; marketing can range from posters in your window and leaflet drops through to advertising campaigns in local media.

Update your image. Simple steps such as painting the front of your premises can make your business look more modern and inviting. But look also at business cards, stationery, your website, branded packaging, clothing and so on. Does your image reflect your USP?

Look after your existing customers. They will be your competitors’ target market. Provide better customer service by being more responsive to their needs and expectations. If feasible, consider offering low-cost extras such as improved credit terms, discounts or loyalty schemes, remember, it’s cheaper and easier to keep customers than to find new ones.

Target new markets. Selling into a greater number of markets can increase your customer base and spread your risk. Consider whether you can sell online or overseas, for example. Are there groups you’ve never targeted before who might be interested in your offer? Don’t waste time marketing to people who won’t be interested, however.

Expand your offer. What related products or services might your customers be interested in? You might even consider diversifying into another area, many cafes have successfully offered Internet access, for example.

Be the best employer. Skilled, motivated staff underpin vibrant, growing businesses. But attracting them means more than paying a competitive wage, people are often more impressed by a good working atmosphere and benefits such as flexible working and structured career development.

Look to the future. Businesses that plan for growth are more successful than those that are happy to stay still. Keep up with developments in your sector, follow consumer trends, invest in new technology and crucially, have a clear idea of where you want to be in one, three and five years’ time.

SEO Research Tools

seo research

This video goes through two fantastic little SEO research tools to use to spy on your competitors, and also how to check your own sites quality so you can make improvements for better search engine ranking. Have Semrush and ahrefs in your internet marketing arsenal and easily keep an eye on things. Enjoy the video and feel free to comment in the box below.

SEO Research and Discovery Tools Video

Time: 9m 30s

Choosing the right SEO tools for you is very important, feel free to take a look at a post I did some months ago for some great little pointers & tips, thanks for reading http://helpfulimsolutions.com/choose-right-seo-software

For more videos like this one please go to http://essentialmarketingtoolkit.com

Increase Traffic by Tomorrow Morning

Increase GraphWe all want to Increase traffic to our websites so below are a few ways to do just that by tomorrow morning!

Have you ever wondered if the content you are writing is really any good? If no one likes your content, you simply will not get any social shares, link backs, or indeed traffic. There is an art to content creation.

Follow the tips here, and you will increase the likelihood of your content being shared, which will help you generate traffic & create epic content.
General writing hints.

Use the words “you” and “I”  using the words “you” and “I” within your content will create a feeling of a conversation between you and your readers, which will keep them engaged longer.
Keep it simple don’t try to use fancy words within your posts. If a fifth-grader can understand your vocabulary, you’re doing well. Otherwise, you will lose a lot of readers.
Get to the point no one likes reading fluff. The quicker you get to the point, the better.
Use sub-headings using headings within your post will make content more readable.
Make your headline eye-catching from creating a sense of urgency to creating curiosity or making a promise, make sure your headline is attractive enough so people will want to read the rest of your content.
Limit your paragraphs ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.
A picture says a thousand words all text with no images makes content boring.
Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.
Create an expectation within your intro once people read the intro, they should know what to expect from the rest of your post.
Let your personality shine from vulnerability to humor, show off your personality. Let your readers get to know you.
Bold, italicise, and underline if you are trying to emphasise a point, consider bolding, italicising, or underlining certain phrases.
Tell a story stories hook readers and keep them entertained.
Wrap it up make sure your readers get your point by the time they finish reading your post.

Back up your points stats are everything. If you can’t back up your data, no one will take you seriously. Make sure the sources you are using are credible.
Showcase your accomplishments somewhere within your content, or in your author bio box, you need to show off your accomplishments. This will prove that you are an authority, which will help cultivate a following.
Make your content actionable people should be able to read your content and know what to do next. From how-to posts to list posts, the more actionable you make your content, the better off you are.
Use instructional videos and images in the B2B world, using images or videos that help guide people through the steps they need to take to achieve a certain outcome is an easy way to provide more value.
Give them more at the end of your article, consider offering additional resources or guides. For example, having a downloadable PDF or a checklist will help increase the value of your content.
Use stats within your headlines data-backed headlines tend to get more clicks and generate more traffic.
Make your headlines results-driven if headlines have a clear benefit, your audience is more likely to read the post.
Don’t forget industry insights writing actionable content isn’t enough. Giving an overview of your industry is always valuable. Think Forrester Research. Such content helps establish thought leadership.
Focus on evergreen content content that doesn’t get old after a year or two tends to do better in the B2B world.
Focus on long tail topics the more specific you get with your content, the more link backs and social shares you’ll generate.
Solve your customers’ problems even if a problem is not related to your product, solving it through content will increase the likelihood of your customers coming back.
Update large portions of your content regularly your evergreen content won’t stay evergreen unless you keep it up-to-date. This will also allow you to redistribute your content every time you update it.
Spice it up B2B content is generally dry and boring to read. By infusing your content with emotion, you can keep your readers engaged.
Turn your text into visuals B2B content typically has a lot of stats and data. Consider using infographics instead of text for data-rich posts.

Now that we’ve broken down how to write great content for businesses, let’s go over how to make consumers love your writing:

Don’t forget the emotional crack consumers have a short attention span, much shorter than B2B readers. Keep your substance-filled content short and edgy.
Be trendy in the consumer world, trendy content tends to do better than evergreen. Trendy content is typically more socially driven.
Timing is everything the quicker you are to break a story, the more readers and traffic you’ll get. Stay on top of Twitter and Google Trends to see what’s hot.
Visuals are more important than text consumers prefer visuals (images and videos) over text.
Connect your content with pop culture if you can incorporate what’s happening in the world into your content, you’ll get more social shares.
Use emotional visuals from humor to sad stories, visuals that evoke emotion tend to get more social shares. The three most popular emotions to evoke are: awe, laughter, and amusement.
Test hybrid content from podcasts and videos to text, try using a mixture of content formats on your site to see what appeals most to your audience.
Quantity matters in the B2B world, you can get away with posting only once a week. In the consumer world, you need to post multiple times a day if you want to generate a large audience.
Consumers want to participate 8 out of the 10 most shared articles on the web are quizzes. Consumers love to engage and participate. Consider creating quizzes.
Keep the vibe light consumers tend to read content during their downtime. Keep the content light so they don’t feel overwhelmed.

In Conclusion

Creating great content is only half the battle. Promoting it is the other half.

Before you consider promoting your content, focus on writing great content. You are not going to get it perfectly right away, but as you continually improve your writing skills, you’ll notice increases in your traffic.

The beautiful part about it is that you should see results right away!

Take a look at more ways to increase your traffic by clicking HERE