Why Spend Money On Facebook Advertising

In this post I will explain why you need Facebook advertising in your business.

What is the betting that you would be pretty cheesed off if you thought you had the best looking website or the greatest brand new product available, but no one knew it even existed. This is a very common issue that exists for many internet marketers & entrepreneurs worldwide. Great content is being created but nobody will ever see it unless a solid strategy is in place to promote it.

Facebook has the potential to be a great source of web traffic for your business that can increase brand awareness and generate leads. If you have the extra change in your

pocket, I suggest you start investing a small amount per week onto this social channel; otherwise, nobody will see your business, website, blog posts or product

Facebook has the potential to be a great source of web traffic for your business that can increase brand awareness and generate leads. If you have the extra change in your

pocket, I suggest you start investing a small amount per week onto this social channel; otherwise, nobody will see your business, website, blog posts or product

 

Below are 10 reasons why you should start spending some money every week for Facebook advertising.

1. More traffic to your website

It is one thing to get great interaction on your Facebook page after posting a picture of a cute dog. It is a completely different ballgame when you can drive high quality traffic to

your site from social efforts.

According to Facebook, pages organically reach about 16% of their fans on average.

A boosted post will hit a lot more of your followers along with their friends.

When you boost a Facebook and do it in a clever way to draw people to your website, there is also the potential that people will share your message, which will result in a greater reach.

MGM Resorts was able to accomplish amazing results by driving people to its website through Facebook advertising.
Over 5X return on ad spend using Custom Audiences targeting its customers on Facebook
4X return on ad spend using lookalike audiences
3X return on ad spend using Facebook Offers
15X return on ad spend using Facebook Exchange
2 fans acquired organically for every fan gained through Facebook media

If your goal is to generate website traffic, there will be an option to “Drive Traffic to Your Website” in Facebook’s advertising portal and they will optimise the campaign to get more

people to your site.

Without a Facebook advertising campaign in place, MGM would have never achieved such great success on social.

2. High quality traffic

With Facebook’s advanced targeting options, you have the capability to drive people to your website who will be interested in your product or services.

If you own a baby clothing retailer, promote the posts and target mothers with children ages 0-2 years old, your exact demographic.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Find your target demographic; create compelling content and start to see the high quality traffic flood into your website. Just like the Peter F. Drucker quote mentioned about,

you need to understand the customer so well that the Facebook advertisement will seem native within his or her news feed.

Gauge Google Analytics to determine how long the user is staying on your site and set-up conversion tracking on Facebook to see if they reach the end goal. If you can’t get the

user to stay on your site for a long period of time or generate a conversion based off of your goals, it is time to go back to the drawing board.

High quality traffic on Facebook would be tough to come by for a business if they are not promoting a post for at least $10.

3. No more wasted time

Does it make sense for a company to hire a social media specialist for $40,000 to create compelling social content and give this person a $0 advertising budget? Absolutely not,

this will result in a disastrous hire.

The biggest mistake we see businesses make is they invest in the resources to create the content but there is no strategy or money behind it.

With a $10 weekly budget, you can test what works and what doesn’t work on Facebook. You won’t be like this guy who wasted $600,000 on Facebook advertising. If your

advertisement fails, it is only $10 down the drain.

Once you start to see success with the small budget, you can always increase the budget if there are positive results.

Create a compelling strategy and promote one post per week for $10. Take notes of what works and what doesn’t work and continue to tinker with your campaign until you have

found success!

4. More exposure

We ran an experiment where we made two similar posts on Facebook… One post had a $10 budget behind it and the other received no promotion at all. The promoted post,

which targeted Facebook “Likes” of a specific page and their friends, reached 146 times the amount of people! The messaging was literally identical and the small budget behind the post was a game changer. There have been claims where the organic reach on Facebook only reaches 2% of fans. Even more reason to start boosting your posts for $10! Please tell me how you can invest $10 more wisely when it comes to advertising than to reach 146 people with a message instead of 1? I think you’ll be hard pressed to do so on a shoestring budget.

5. Social shares

I’m sure you have all heard the saying, “there is no such thing as a free lunch.” Well, on social media, there kind of is!

According to Kiss Metrics, more than 30 billion pieces of content are shared on Facebook each month. When you start advertising your content, you can get in on the sharing

fun! With a greater reach and more visibility, your brand will start to receive more exposure in the news feed and more people will share your content (if it is compelling).

The beauty of social media is the sharing element. If you have great content and put some money behind it, the possibilities are endless. The larger your audience, the greater likelihood there will be for more social shares.

6. More sales

Some people might have a simple goal of driving more traffic to a blog while others might go more in-depth trying to generate sales form social. If you have fans on your page that

are already brand advocates, if you promote a post to this audience for $10, the majority will see the message and if the offer is good, make a purchase.

MGM saw a 3X return on ad spend using Facebook advertising. Even though they are a large brand, they made a great offer to a defined audience and reaped the benefits.

Before diving into creating a sale, Facebook offers great tips on defining your goals, measuring your ads, tracking conversions and creative tips.

After you pondered all of the objectives for your campaign, try promoting an irresistible special offer to just your Facebook fans for $10 and start tracking the sales. You’ll be

pleasantly surprised with the results if you execute the strategy properly.

7. Better content

Focus on promoting just one piece of content per week. You need to make sure this Facebook post is darn good so you get the best bang for your buck. Instead of making

seven mediocre posts over the course of the week, if you put all of your energy into one post and promote it so it can gain some traction, you will see much better results.

Content is anything that adds value to the readers life.

8. Landing pages

When you are promoting a post for $10, ask yourself how are you going to capture the lead so they either make a purchase or enter their contact information that you will have

for future marketing purposes.

Signing up for a service like ShortStack, Unbounce or Lead Pages is a great way to create custom landing pages that will relate to your advertising copy.

According to Unbounce, only 44% of companies use split testing software when it comes to advertising. If you truly want to capitalise on your paid traffic from Facebook, start

creating landing pages where you can send the traffic to!

9. More chatter

What happens when your Facebook posts reach more people and start to get shared by your audience? More people will talk about your brand! Just look at the comments the

next time you make a $10 promoted post.

Businesses can actually improve conversion rates by replying to comments. This was a feature that was added by Facebook in May of 2013.

Prompt the users to answer a question and you will be thrilled with the response compared to an organic post.

10. More fun

Social media marketing is fun! But there is nothing worse than thinking of a great idea for a social campaign and nobody recognizing it.

If you are a Facebook marketer, I can GUARANTEE you will be more fulfilled with your marketing efforts if you start advertising with at least $10 per week. Try boosting a post

compared to trying to generate organic social chatter. With gas prices being low and consumers saving money at the pump, investing into social media marketing can be a great

way to increase your business! Start promoting at least one Facebook post per week for $10 and you will start to see a drastic difference in

your social marketing efforts.

 

List Building Is An Art

Discovering the art of list building is essential to your Internet Marketing needs, but it doesn’t have to be as difficult as you might think. Affiliates, product creators and business owners need to know exactly how to do this very important step in order to increase their customer base.

In the above power point presentation you will discover the best ways to make the most of your website visitors with list building, by utilising your squeeze page correctly.

You will also find out ways to grab the attention of those people who are sat on the fence about your offers, and how to get them to become a subscriber.

Inside also find out how to track & tweak your squeeze page for best results.

Create awesome looking landing pages

Building Your List with Articles

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

 

Building Your List with Paid eZine Advertising

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?

This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.

Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.

When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.

Justhost Review

JustHost is easy for beginners to use, yet its ample features will appeal to advanced users. The service only provides Linux hosting, not Windows, though this shouldn’t be an issue for most users.

The Verdict
Stellar support, ease of use and rich hosting capabilities at competitive prices make JustHost one of the best web hosting services around today.

Boasting robust functionality and highly responsive support, JustHost is an excellent web hosting service. This hosting provider delivers well-rounded hosting packages complete with everything you need to build, publish and maintain a website. JustHost manages to provide a wide range of advanced features while still maintaining an intuitive ease of use that helps diminish the inherent complexity and learning curve associated with web hosting. As a result, the service is an excellent option whether or not you are familiar with web hosting.

Hosting Package:
JustHost is among one of the most affordable web hosting services we have found, offering comprehensive hosting packages at competitive monthly prices. The service provides many of the basic hosting components we looked for without restrictions. For instance, JustHost provides unlimited disk space, bandwidth and domains, meaning you can register as many domains as you want under your account and your websites won’t have any space or data transfer limitations. The service is subsequently a good option if you plan on starting more websites or want a site that can expand with the anticipated growth of your business. All of the service’s hosting packages also provide one free domain name, or if you have an existing site, free domain transfer.

While many web hosting providers offer either Linux or Windows hosting, JustHost has only Linux servers. The difference between the two operating systems and the functionality of their servers was once substantial, but that’s not so much the case anymore. The only reason you might have a preference for one over the other is if you work with a programmer or designer who requires a specific programming language not supported by one of the server types. If your website doesn’t necessitate such specific technical details, you don’t need to worry about something as complicated as the type of servers the provider offers.

Features:

JustHost provides all the features we were looking for in web hosting services. For starters, there are site creation tools that allow you to build a completely new site or add new site components such as blogs, image galleries or message boards to an existing site. Furthermore, the service boasts one-click app installation, meaning you can install those site components on your website in a single click. For eCommerce websites, shopping carts and shared SSL certificates are available.
JustHost also includes every email option you could possibly want, including webmail, unlimited storage, and an unlimited number of POP3 or IMAP email addresses. Additionally, you’ll have access to SMTP email, aliases, forwarding, mailing lists, auto responders, spam protection and the ability to form mail scripts.

The hosting provider also has an administrative control panel so you can manage all of your websites from one centralized and intuitive interface. The cPanel control panel also provides access to site statistics so you can see how your site is performing and track your advertising credits. The credits allow you to place ads for your site on popular search engines such as Google and Yahoo.

If you know how to code webpages or have web design experience, you can take advantage of JustHost’s advanced features that enable a more technical and hands-on approach to web hosting. You can create custom cron jobs and error pages, and the service’s script library provides free scripts you can install on your site. You can also integrate videos on your site, as Just Host supports both JavaScript and Flash.

In terms of server access, JustHost gives you the option to create unlimited additional FTP accounts, which allows other authorized users (e.g., company employees) to access your site and will ultimately help you keep pace with the unpredictable and often rapid growth many websites experience. It also provides secure shell (SSH) access, a network protocol that allows data to be exchanged using a secure channel between two networked devices. In other words, it’s a secure way to connect remotely to another computer. In regard to web hosting, SSH is useful because it enables you to execute commands on a remote host or computer.

Ease of Use:
Given its technical nature, no web hosting service is without some sort of learning curve. With that said, our experience using JustHost was truly seamless and easier than most of the other web hosting services we reviewed. We were able to build a simple but polished and professional website using the service’s site builder tool and evaluate JustHost’s comprehensive web hosting capabilities. JustHost’s ease of use is largely due to its control panel, which provides easy access to all of its features. We found very few things that were cumbersome or confusing, and we were able to easily navigate the interface.

Help & Support:
JustHost provides excellent technical support, including 24/7 live support. The company provides three ways to contact them: phone, email and live chat. We tried using all methods and each time, our questions were answered in a timely and courteous manner. When we contacted the company by phone, our longest wait time was surprisingly only five minutes during what Just Host mentioned was “peak time.” The service’s email and chat options were likewise responsive, and we received immediate and informative answers to our questions. This is important to note because it means if you encounter an issue with your website, JustHost is available to provide immediate help at any time.
In addition to one-on-one support, the service provides multiple support resources, including a knowledgebase, video tutorials and user forums. JustHost is also one of just a few web hosting services we reviewed that provide a getting-started wizard. The wizard is especially useful for new users, as it walks you step-by-step through how to create and publish your website.

Summary:
Just Host is a relatively young web hosting service, but they have already learned the crucial necessity of wide-ranging customer service. The company’s stellar and responsive customer support, in conjunction with its comprehensive hosting packages and rich features, clinch Just Host’s top spot among the best web hosting services on the market.

To discover more hosting information and much much more go to http://essentialmarketingtoolkit.com

Create Amazing Landing Pages

LPM-350x250-004Creating landing pages is a huge hassle for most marketers. You have choice: do it yourself, or hire a designer.

A designer can create a beautiful page for you, but he’ll also drain your budget. And every time you need a new page, you have to cough up more cash so your designer can afford his lattes.

The other option is to do it yourself. Problem is, it takes a lot of time to create these pages. You need some coding know-how to make them look good. And if you want to track your campaigns to see if your landing page is converting, then you need to get yourself a tracking tool or script.

It’s no wonder so many marketers only have a couple landing pages, even if they are leaving money on the table by doing so. It’s just too much work, too much time or too much money to put them together… at least if you’re going to do them right.

Until now…

Introducing the Landing Page Monkey web app, which takes away all the work by quickly and easily creating stunning landing pages with just a couple clicks of your mouse.

You don’t need to touch a single line of code. You don’t need to hire a programmer or a web designer. You don’t even need to download and install a script, since this is a web app.

All you have to do is log into your Landing Page Monkey dashboard, click your way through the user-friendly form, and in just five minutes you too can have a cutting-edge, high-converting and mobile-responsive landing page to build your mailing list or sell your products.

You can use these landing pages to get mailing list subscribers, webinar registrations, run contests and close more sales. If you need a polished sales page or a landing page with an opt-in form, Landing Page Monkey can create it lightning-fast.

Just look at this app’s features:

• Delivers highly customizable pages. You can quickly fine-tune your landing page to get just the right look and feel to seamlessly integrate with your site. LPM lets you change layouts, font colors, font styles, background graphics and even background videos to give your landing page a cutting-edge, polished design that’s sure to impress.

• Make changes on the fly. You can tweak your landing page without disrupting sales or sign ups, touching the code, or uploading anything. Just log into your dashboard, make your changes, and hit save to instantly update your pages.

• Works with all major email service providers, including Aweber, GetResponse and MailChimp and more.

• Works on your server or LPM will host your page for you. You can upload these pages to your own site, or save on bandwidth by letting LPM host the page for you at no extra charge. You don’t even need your own website to start building a mailing list with Landing Page Monkey!

• Tracks your campaigns. Landing Page Monkey tracks your impressions and mailing list sign ups so you can optimize your campaigns for maximum profits!

• 100% responsive, 0% errors. You never have to worry about faulty code throwing errors when Landing Page Monkey creates your pages – and that means 99% of all your visitors will see your landing page. Your pages will show up on all smart phones, tablets, laptops and other devices. Plus they’ve been rigorously tested to work across platforms, including Chrome, Safari, Firefox, Internet Explorer and other major browsers.

• Saves you time and money. In just minutes you’ll have a beautiful landing page that looks like it was created by a high-priced web designer. Plus LPM’s clone feature lets you replicate your favorite landing pages instantly and get them online fast.

• Get rid of tech headaches. This is a web-based app, so there is nothing to download, nothing to install, no fiddling with customizing scripts. Just log in and you’re ready to start creating pages instantly.

Listen, you won’t find a better, faster or easier way to create and publish landing pages. If you can point and click a mouse, you can create a landing page like a pro with Landing Page Monkey.

So stop monkeying around with those clumsy other tools and see for yourself why Landing Page Monkey makes list building so easy. Click here to check it out right now

Vidahost Web Hosting Review

Established in 2004, Vidahost, which is part of Paragon Internet Group, offers a wide choice of cloud hosting, dedicated server and shared hosting solutions that are suited to both individual needs and business requirements alike. Whether you have got a personal webpage or a large scale e-commerce store, Vidahost has solutions that duly cater to your needs.

What Makes Vidahost Different?
Vidahost hosts clients websites on its own servers with custom built features to ensure finest speed, paramount features, supreme stability, and guaranteed uptime for its clients individual websites. As well as giving the company the deserve lead in its various competitions, the strong ability to value customers suggestions and feedback helps Vidahost in improving its services and support for customers benefit. The network and infrastructure are always fine-tuned and updated with the latest technologies to ensure the best service and performance, along with 14 hours unrivalled support through the customer support centre.

Apart from its affordable pricing, Vidahost makes use of a range of technologies, including various Linux distributions, Solaris, Microsoft Windows, MySQL, MSSQL and more. The use of freely available software, wherever possible, allows for extra feature inclusion, software tweaking, and error fixing for clients. It also allows for easy tailoring of products to customers requirements without cooling heels on third-party vendors or requiring complex workarounds.

How Does Vidahost Provide Such a Great Service At Such An Affordable Rate?
Most of the day-to-day business administration at Vidahost web hosting is automated allowing the company to keep its overheads low. The highly skilled technical support team are able to get to the bottom of any issues at the drop of a hat and this saves both Vidahost and its clients plenty of time. Literally, saving time means saving money, and Vidahost does pass these savings on to its customers! It is uncommon not to experience hidden charges with web hosting companies. The company does not charge any kind of setup fees with its various packages nor does it include any hidden or unnecessary administration charges. As well as long-term sustained growth and the desire to keep all of its customers for life, Vidahost aims to provide leading customer service and clients satisfaction through its industry leading and affordable web hosting service offerings.

Customer Support
All of Vidahost web hosting solutions are well managed, which means if you require technical support assistance on any issue with your web hosting – you can get in touch with the company for free. Compare to other web hosting providers in the UK, the company is available 14 hours a day, 7 days a week, 365/6 days a year, to provide uninterrupted technical support and sales assistance to clients. You can easily reach its support team by email, free-phone, and/or live chat.

To discover over 700 IM resources to improve your online marketing business check out http://essentialmarketingtoolkit.com

LiquidWeb Hosting Review

In my humble opinion, LiquidWeb is a name that you can trust for your business in the web hosting world. Although their setup may not be completely perfect, it is definitely worth your time to at least check them out to see if their strengths provide you with the value that you need for your individual marketing business requirements.

LiquidWeb powers you with very rich features to build a web site, including the support to php, mysql, python, ruby on rail, and more. Daily backups will make sure all your data is safe and their web site statistics tool will give you all the detail you need about your site traffic status. LiquidWeb guarantee to receive all of the resources that you signed up for.

The Strengths of Liquid Web Hosting.
As far as value oriented web hosting sites go, Liquid Web is one of the best on the market today. In the price range, you will be hard pressed to find any web hosting service that provides the same kind of flexibility, quality, and support features that Liquid Web do. In short, they are awesome.
LiquidWeb has established a world class Heroic Support team that is professionally educated and available on site at each data center 24 hours per day. There are currently over 150 Heroic Support engineers. This includes a dedicated Sonar Monitoring division that monitors and pro-actively responds to, and corrects, any issue that is identified. This includes network, hardware, infrastructure and application level errors. Heroic Support allows their customers to rest easy knowing their web sites are in good hands. Liquid Web provides an industry leading Service Level Agreement (SLA) to our Dedicated Server and VPS customers which includes:
Of the hundred or so support tickets that I have created, all have had at least a response within 10-15 minutes, followed by regular updates. A couple have been ‘dropped’ as shifts rolled over, but this has only happened with low priority issues and a quick chase has been enough to illicit a grovelling response.
The most notable element of this is their willingness to speak to you on a level that you are comfortable with. As someone reasonably technical I like to know exactly what is going on, and what was done to fix a problem, so that the next time it happens I am able to sort out it myself. In some instances, however, I have played the role of someone less knowledgable and things have always been explained in a way that anyone could understand.

Managed Web Hosting by Liquid Web.
Another plus to Liquid Web is the ability to choose your data centre, which is a feature that is usually reserved for more expensive web hosting packages. Being able to do this gives you more control over the speed of your site as you can choose the area that is closest to your customer base.
Finally, there are plenty of optional extras that are actually useful. From firewalls to off-box storage, load balancers and backup options they pretty much offer them all. This really is a company that you could start out with some shared hosting and build up to a few dozen dedicated boxes configured just as you need them.

The Weaknesses of Liquid Web Hosting.
Although Liquid Web Hosting is one of the best values on the market, if you choose the shared hosting package, it is actually among the more expensive options out there. This is for good reason though as it is one of the best on the market. Downtime is kept to a minimum and I have not had any issues with speed, which is something that is frustratingly common with most hosts.

Liquid Web Reliability.Reliability is their top priority. Their data centres are designed with redundancy installed at every level, ensuring that a failure at any level will not affect your server. LiquidWeb’s network is robust and reliable. They exclusively utilise premium Tier1 bandwidth providers, ensuring minimal downtime and fast connections to all points of the internet.

Liquid Web Ease-of-use
LiquidWeb uses the Cpanel/WHM control panel, which comes with excellent features on their user interface. You can use those tool to easily manage the files, FTP account, email, domain names or even configure and montior your web server. Those icon-based tools are so easy to be used that you can start managing your web hosting with almost no learning curve.

The Bottom Line
If you are trying to find a great value for your start up or small business, then Liquid Web Hosting may very well be the web hosting solution for your immediate or short term needs. The fact that you can have a shared hosting price with the same features of a virtual private server make Liquid Web Hosting a great company for any business in need of a professional solution.

To discover more vital information on this subject and much more then please check out http://essentialmarketingtoolkit.com

What Are The Advantages Of Mobile Marketing

Allow me to point out the main advantages of mobile marketing. The first thing that I want to touch on is the ROI, the return on investment of mobile marketing. Now before I head down and start talking about this you need to understand that just doing mobile marketing is not the end all be all marketing solution for your business but it gives you a great way to interact with your customers and get that and initial first response to drive them back to you our business and as long as you’re offers in the material they are offering your customers is delivered in the correct way you’re going to get a great response from your customers.

So in regards to ROI typically when you send out the emails to your clients or customers on average those emails are acted on and responded to six percent to about fifteen percent of the time as with mobile messages the open rate on a text message SMS message is ninety five percent and about fifty percent of the time those mobile messages are interacted with or responded to which is almost unheard of in the marketing world, so for mobile marketing it’s a great way to introduce your customers to new content for your business.

It’s very convenient as well. The one thing with mobile marketing is it’s non intrusive which means a lot of your customers in order to receive mobile marketing from your business they have to allow it. Very similar to what opting in with an email address, but the mobile phone and mobile SMS messaging is much more personal hostile people think about it a little bit more so when they get these messages there much quicker to respond.

Also with mobile marketing, it’s very quick it’s a very simple quick and easy way for you to interact with your business with the push of the button you can have a text message out to all your customers and clients, and also if you have mobile apps or web apps, the abilities to send them push notifications about new things within your business has never been easier. Another great thing about doing mobile marketing is it’s very green. The days of direct mail marketing, printing a bunch of postcards, mailing them out, and getting about a one percent return when doing a direct mail campaign. Mobile marketing and text message marketing is very green friendly. It’s also the way for the future. Everyone has a smartphone, everyone has a mobile phone and in the future it’s only going to be more and more people and individuals getting them at younger ages. So mobiles definitely the way of the future and with you having a growing business you want to make sure that mobile marketing is a part of your future marketing strategy.

Mobile Marketing Mistakes

Top 10 Mobile Marketing Mistakes

Image result for mobile marketing images

Along with a Mobile Marketing Strategy there come Mobile Marketing mistakes that you need to avoid to ensure the success of your campaign. Here is the list of 10 mistakes you’ll need to steer clear of.

1. Sending the wrong message

One thing you want to try to avoid is sending a message that won’t work properly for the user. Messages that are sent with a link to content that won’t display and function properly on every type of device can damage your relationship with your audience. You need to make sure whatever message you are sending is compatible with different device’s to avoid making the user frustrated and turned off.
2. Building an App without proper planning

A lot goes into building an app including time and money, so make sure you are prepared to support and promote it. With millions of apps available, a well thought out and executed marketing plan is needed. Don’t make the mistake of ignoring this crucial part of your Mobile Marketing.
3. Targeting Too Much

Although targeting is necessary in order to make sure your message is getting to the right people, too much targeting can hurt your campaign. Instead of focusing on highly individualized marketing, try to be more practical and use data that you have already collected to select your target audience.
4. Ignoring a phone call

Touchscreen devices have given us the ability to tap directly on a link and find the information we need. However you can’t forget to give your audience the chance to call you directly and find information. One-on-one communication is still a strong sales tool, so make sure you include a phone number in every email, webpage and your social media sites. This will ensure that a user will be able to immediately take action if they would like to contact your company.
5. Ignoring Privacy

Now more than ever privacy has become an issue and a main priority for mobile users, and ignoring it could destroy your campaign. Gather and use personal information by following all industry regulations and best practices. The best way to avoid violations is to use an Opt-In system.
6. Redirecting the user to a Desktop Site

The biggest issue users face when visiting a site on their mobile device is when that site is only available in a desktop version. This makes it hard for the user and can disrupt further action from being taken. Make sure you provide an easy to use mobile website that will allow users to navigate through your sites content without a problem.
7. Using too much content

The average screen size for a mobile phone is around 3.3”, which means the content displayed on a desktop isn’t appropriate for a mobile device. You need to cut down on your content and make it clear and to the point. Most users will just be skimming through content on their device, so use punchy headlines that will catch the users eye.
8. Taking a one size fits all approach

Although the iPhone is pretty popular, you can’t assume that everyone has the same type of mobile device. You need to plan for different screen sizes, browsers and platforms so your message works for your users.
9. Assuming people will comeback on their own

One of the biggest mistakes you can make in Mobile Marketing is thinking your audience will comeback without reason. It is said the 90% of the people who download your app are gone within a 6 month span. To make sure this isn’t the case, create value, keep it updated and use engagement to remind them about your app.
10. Have a purpose behind your message.

To often we see people sending out a message to their target audience and it fails to convey a purpose. For example, do no send out a QR code without a reason and without a Mobile Site. If you are using QR codes than you expect the user to scan it with their mobile device, which will then direct them to your site. If your site does not display correctly on their mobile device than there’s a great chance that they’ll be turned off and leave.