What Are The Advantages Of Mobile Marketing

Allow me to point out the main advantages of mobile marketing. The first thing that I want to touch on is the ROI, the return on investment of mobile marketing. Now before I head down and start talking about this you need to understand that just doing mobile marketing is not the end all be all marketing solution for your business but it gives you a great way to interact with your customers and get that and initial first response to drive them back to you our business and as long as you’re offers in the material they are offering your customers is delivered in the correct way you’re going to get a great response from your customers.

So in regards to ROI typically when you send out the emails to your clients or customers on average those emails are acted on and responded to six percent to about fifteen percent of the time as with mobile messages the open rate on a text message SMS message is ninety five percent and about fifty percent of the time those mobile messages are interacted with or responded to which is almost unheard of in the marketing world, so for mobile marketing it’s a great way to introduce your customers to new content for your business.

It’s very convenient as well. The one thing with mobile marketing is it’s non intrusive which means a lot of your customers in order to receive mobile marketing from your business they have to allow it. Very similar to what opting in with an email address, but the mobile phone and mobile SMS messaging is much more personal hostile people think about it a little bit more so when they get these messages there much quicker to respond.

Also with mobile marketing, it’s very quick it’s a very simple quick and easy way for you to interact with your business with the push of the button you can have a text message out to all your customers and clients, and also if you have mobile apps or web apps, the abilities to send them push notifications about new things within your business has never been easier. Another great thing about doing mobile marketing is it’s very green. The days of direct mail marketing, printing a bunch of postcards, mailing them out, and getting about a one percent return when doing a direct mail campaign. Mobile marketing and text message marketing is very green friendly. It’s also the way for the future. Everyone has a smartphone, everyone has a mobile phone and in the future it’s only going to be more and more people and individuals getting them at younger ages. So mobiles definitely the way of the future and with you having a growing business you want to make sure that mobile marketing is a part of your future marketing strategy.

Mobile Marketing Mistakes

Top 10 Mobile Marketing Mistakes

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Along with a Mobile Marketing Strategy there come Mobile Marketing mistakes that you need to avoid to ensure the success of your campaign. Here is the list of 10 mistakes you’ll need to steer clear of.

1. Sending the wrong message

One thing you want to try to avoid is sending a message that won’t work properly for the user. Messages that are sent with a link to content that won’t display and function properly on every type of device can damage your relationship with your audience. You need to make sure whatever message you are sending is compatible with different device’s to avoid making the user frustrated and turned off.
2. Building an App without proper planning

A lot goes into building an app including time and money, so make sure you are prepared to support and promote it. With millions of apps available, a well thought out and executed marketing plan is needed. Don’t make the mistake of ignoring this crucial part of your Mobile Marketing.
3. Targeting Too Much

Although targeting is necessary in order to make sure your message is getting to the right people, too much targeting can hurt your campaign. Instead of focusing on highly individualized marketing, try to be more practical and use data that you have already collected to select your target audience.
4. Ignoring a phone call

Touchscreen devices have given us the ability to tap directly on a link and find the information we need. However you can’t forget to give your audience the chance to call you directly and find information. One-on-one communication is still a strong sales tool, so make sure you include a phone number in every email, webpage and your social media sites. This will ensure that a user will be able to immediately take action if they would like to contact your company.
5. Ignoring Privacy

Now more than ever privacy has become an issue and a main priority for mobile users, and ignoring it could destroy your campaign. Gather and use personal information by following all industry regulations and best practices. The best way to avoid violations is to use an Opt-In system.
6. Redirecting the user to a Desktop Site

The biggest issue users face when visiting a site on their mobile device is when that site is only available in a desktop version. This makes it hard for the user and can disrupt further action from being taken. Make sure you provide an easy to use mobile website that will allow users to navigate through your sites content without a problem.
7. Using too much content

The average screen size for a mobile phone is around 3.3”, which means the content displayed on a desktop isn’t appropriate for a mobile device. You need to cut down on your content and make it clear and to the point. Most users will just be skimming through content on their device, so use punchy headlines that will catch the users eye.
8. Taking a one size fits all approach

Although the iPhone is pretty popular, you can’t assume that everyone has the same type of mobile device. You need to plan for different screen sizes, browsers and platforms so your message works for your users.
9. Assuming people will comeback on their own

One of the biggest mistakes you can make in Mobile Marketing is thinking your audience will comeback without reason. It is said the 90% of the people who download your app are gone within a 6 month span. To make sure this isn’t the case, create value, keep it updated and use engagement to remind them about your app.
10. Have a purpose behind your message.

To often we see people sending out a message to their target audience and it fails to convey a purpose. For example, do no send out a QR code without a reason and without a Mobile Site. If you are using QR codes than you expect the user to scan it with their mobile device, which will then direct them to your site. If your site does not display correctly on their mobile device than there’s a great chance that they’ll be turned off and leave.

Tools For An Easier Way To Blog

Don’t you wish there was an easier way to blog? From coming up with ideas to writing and promoting, there is a lot that goes into content marketing.

You can use a number of tools that can help you generate ideas, make the writing process easier, and even market your content for you.

Before you can start writing, you need to come up with ideas, ideally ones that will be popular.

Content Discovery Tools

Buzzsumo – type in a word or a phrase, and Buzzsumo will show you the most popular posts around the web that contain that phrase.
Portent – if you are struggling to come up with a cool idea or title, just type in a keyword on Portent, and it will generate catchy titles for you.
Quora – this is a great place to look if you need some inspiration. People ask questions in every industry, and Quora will help you spot the hot ones.
Google Trends – the last thing you want to do is blog on a topic that isn’t popular. Google Trends will point you in the right direction as it shows search volume for different keywords and phrases.
Alltop – not every blog is worth following. Alltop ranks and organizes the top blogs around the web so you can see what others are writing about.
Twitter – most people use Twitter for distribution, but I also use it to see what’s trending.
Pulse – LinkedIn created a product that is like an RSS feed. It allows you to subscribe to specific topics and interests so that you know what is being discussed.
Evernote – as a blogger, you’ll eventually have more ideas than time. With Evernote, you can keep track of all your ideas.
Trello – the more organized you are, the smoother the content marketing process will be. Trello is a great place to organize all of your ideas.

Once you have figured out what to blog on, the next step is for you to start writing.

Tools for writing

If you use the tools below, you’ll find that not only will you write better but you’ll also be able to create content faster.

Google Docs – instead of blogging in WordPress, consider writing your content first in Google Docs. It will help you spot grammar and spelling issues, plus you can collaborate with others when you need help.
Wunderlist – if you want to write list-based posts, check out Wunderlist. It makes it easy for you to create lists on everything.
Meme Generator – who said creating funny images is hard? With a few mouse clicks and keyboard strokes, you can start generating memes in minutes on Meme Generator.
Visual.ly – infographics don’t have to be expensive. Visual.ly will help you create your own.
Infogr.am – graphs and pie charts don’t have to be ugly anymore. You can now create pretty ones that generate social shares.
Skitch – from screen captures to quick photo edits, Skitch is a simple photo editing tool. It may not have as many features as Photoshop, but it is much easier to use.
Uberflip – sometimes you’ll want to create ebooks or PDFs on your blog. Uberflip is a simple tool that will allow you to do so, plus it gives you stats that show you how popular your content is.
TinyMCE – if you prefer blogging within WordPress, this tool will ensure you are using correct grammar and spelling.
Text Broker – ideally, you should be writing your own content, but if you don’t have the time, Text Broker can take care of the writing process for you.
Problogger Job Board – similarly to finding help on Text Broker, you can find freelance writers on Problogger.
Shareist – from capturing content around the web to embedding links and videos, Shareist helps with the whole content marketing cycle. It’s a platform made for small and medium businesses.
Kapost – if you want a tool that does everything, Kapost is worth checking out. It’s worth using if you need help with scheduling and writing, but it can do much more than that.
Editorial calendar – once you get the hang of blogging, you’ll want to use a content calendar to organize publishing of your posts. This will help you spot holes and figure out how often and when you should be blogging.

Now that you’ve nailed down the writing process, it’s time to focus on distribution.

Tools for distribution

Promoting your content doesn’t have to be hard. There are a lot of tools you can use to help you out.

Yoast – search engines are a great source of traffic. Yoast will optimize your blog for you so that you can maximize your rankings.
Buffer – pushing out your content to all of the social sites can be a pain. But with Buffer, you can do so with just one click.
Click to tweet – by making quotes and phrases within your content tweetable, you will get more social traffic. When I tested this out on Quick Sprout, I was able to generate 26% more tweets.
Tweroid – your followers may not be online when you are tweeting. Tweroid will help you determine the optimal twitting time to get the most exposure.
Slideshare – why not turn your content into a presentation? Submitting your content to Slideshare in a presentation format is a great way to get extra traffic and more branding.
Outbrain – if you want to generate more traffic, Outbrain is a good source for cheap traffic. For a few cents a click, you can get more people reading your blog.
Flare – social sharing buttons don’t have to be ugly. Flare lets you take control of the way your sharing buttons look, plus it tells you the number of clicks they get.
GetResponse – email is the best way to generate traffic to your blog. Through GetResponse, you can start collecting emails on your blog and then do an email blast to your list every time you publish a new piece of content.
Google Webmaster Tools – if you want to know where you rank in the search engine results, this is the only tool you need. You can then take the keywords that rank on page one, build some links to them, and increase your rankings.
LinkedIn Groups – one of the simplest ways to get more traffic is to submit your content to LinkedIn groups. Join groups that have over 100,000 members and are in spaces related to yours. Submit your content, and watch your social traffic grow.
Audience Bloom – these guys have an internal tool that helps companies get guest posts. They only charge you when their tool helps you land a guest post from relevant sites. It’s a great way to increase your referral traffic and gain new readers to your blog.
Google Blog Search – through Google’s blog search, you can find relevant blogs within your industry. Once you find a handful of blogs, read their content, and start commenting, providing great information. This will help drive people back to your blog, which will increase your readership.

Conclusion

Content marketing isn’t rocket science. The tools I mentioned above will make it easier for you to generate ideas, write articles, and promote your content.

I’ve tested all of them, and they’ve helped me with the whole content marketing process. Best of all, they help me save hours each week, which allows me to either focus on other marketing initiatives or write more content.

7 Creativity Tools for Inspired Marketing

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At the core of a great inspired marketing lies a truly creative being. When marketing becomes formulaic, it falls flat. When it’s creatively tailored to meet the needs of the audience and express the brand authentically, marketing can actually feel like art.

A marketer’s job is so constant, however, that staying in the creative flow is a humungous challenge. That’s why a lot of marketing feels so generic; it was either drafted by someone who isn’t truly passionate about the field, or by a great professional who is simply tapped out.

When you reach your next “marketer’s block”, turn to these apps and services for inspiration. Each fills a different need in creating a stellar marketing campaign, and each can infuse new life into what would otherwise be a dull campaign. In other words, they each could be your new best friend.

#1: A Global Network of Experts

Gathering credible quotes from experts in your industry can be marketing gold. By using the honest statements of professionals, you can manifest a deeper sense of credibility and expertise in your industry. Finding these folks can be a headache, but sites like Media Diplomat offer an immensely efficient and simple way to connect with the people you need. Media Diplomat is a global database of experts from a myriad of specialties, and journalists and marketers use it daily to nab the exact quotes and info needed to write brilliant blogs, content marketing pieces, and articles.

#2: Animated Videos You Can Make Yourself

Infographics have been all the rage for some time now, but what if you could make animated videos in a snap, all by yourself? If this sounds like just what your marketing efforts need to reach the masses, GoAnimate is a must. This fabulous tool is essentially a drag and drop dynamo that produces high end videos that are do-it-yourself but look totally professional. It’s affordable, intuitive, and super fun too.

#3: Go Beyond the Average Email

Email marketing is still a highly effective means to reach your demographic, but let’s face it, it could use some creative juices to jazz up the mundane. Movable Ink is a fabulous way to take your email newsletters from boring to unforgettable. Movable Ink helps marketers make email feel personal, and yet still reach the masses. The tool makes the entire email setup process easy and intuitive, from email creation to the analytics. This lets you spend more time conceiving snappy copy and headlines, as opposed to endless hours setting up and analyzing results. Content can be streamed in real-time into your blasts as well, making a stale email a thing of the past.

#4: Visually Organize Your Thoughts

Murally is a genius marketing tool that helps you visualize the goals and ideas you have about each campaign. This app helps you draw meaningful insights from your list of must-haves, and when used with a team, can get you all on the same creative page. Murally speeds up the creative process significantly by creating a visual map of ideas and needs, which can spark creative solutions in a jiffy. So much better than an old school white board.

#5: A Brilliant New Way to do A/B Testing

Almost every marketer lives to test their ideas against each other, finding the most successful method to sell their goods and services. Tools like Convert make the process far more entertaining and effective. Convert is an A/B testing application made specifically for agencies and marketers. Its greatest gift is simplifying the technical process so creativity is held as the shining star. Convert also seamlessly integrates with Google Analytics, and it really is a godsend for split testing and optimization.

#6: Let Your Fonts do All the Talking

Typography in online and print materials can make all the difference in the world to a successful campaign. If you’re running low on inspiration for the text styles you’re using, check out MyFonts. This site has a gorgeous selection of varied and eye-popping fonts that can truly jazz up your marketing materials. You can even use it to help define your corporate design.

#7: Collaborate in Style

Marketing efforts are often a joint collaboration between marketing teams and clients. If your campaigns are created by a team in any fashion, Notism is a
fantastic new tool to help you meet your potential. Notism is platform that facilitates efficient and inspired collaboration on design and video creations. It streamlines precise and comprehensive feedback, lets teammates communicate via text or sketches and artwork, and even allows for video timelines and communications within the workflow. It has genius task management and is an overall magnificent tool to get marketing teams on the same page.

Great marketing starts with great ideas, and sometimes it takes a brilliant tool to help you generate your dream campaign. Technology is all about making our lives easier, and for marketers, sometimes that means streamlining the mundane tasks and giving you more time to get imaginative. These tools are just a small sampling of the awesome suite of options you have, but employing even just one of them can make the difference in your marketing magic.

What Sells On The Warrior Forum

Basically the Warrior Forum is there for Internet Marketers to find out what is working in the online market place right now. You can offer anything as a WSO (Warrior Special Offer) such as electronically delivered products and services or physical products.

The Warrior Forum audience is more male orientated than female and between the ages of 35 and 55 years old. Many who visit the site are at the lower end of the income ladder.

So what sells? Anything that has to do with internet marketing, anything that teaches or shows how to make money online. Good sellers are things like ways to get more traffic to a web site or how to rank better in the search engines. The products that do best must have mass appeal, if it is only for a minority audience it wont be as good on the Warrior Forum.

People go to the Warrior Forum to learn how to make money online and about marketing on the internet, you can albeit a little tricky sell offline money making ideas too. If you fancy building a product that teaches something to the Warrior crowd you must deliver an excellent one that is of massive value to the purchaser. If you do this part right you will build a brand and make some serious money at the same time.

Software sells really well as a WSO, any piece of software that makes an internet marketers life easier will be a big hit. For example, tools that find keywords or products that make tedious tasks less tiresome like article submitters.

Plug-ins for WordPress are used by marketers and are very popular these days when building websites. Plug-ins that enhance the search engine visibility, create back links or a plug-in that helps build review pages tend to sell like hot cakes as WSO’s.

There is a way to discover the best selling WSO’s it is at Warrior Plus

Warrior Plus is a service that supports the Warrior Forum, it is run by Mike Lantz, who discovered something was missing and came up with this great concept to go hand in hand with the Forum itself. You do have to register to use the service but that’s no problem.

You can easily see which WSO is selling well and which ones are converting like crazy. You can check the commission amounts for affiliates and even see the date when the product was launched and by whom. When you find a WSO topic that looks hot, always check who published it and whether it was already a WSO of the day. Some sell very quickly indeed, 100’s an hour but of course that depends who is on board as a JV (Joint Venture) partner.

The more you launch the more you will be known and recognised as an authority figure within the Warrior Forum itself.

The Social Percher

I invite my readers to take a look at my latest ezine article called The Social Percher.

This is the beginning a taster if you will of an experience I encountered recently.

Allow me to present a recent scenario I encountered at a gathering of highly intellectual and friendly people whilst attending an after dinner party. I tend to be an observer of peoples body language as well as listening intently to what others have to say, and speak when spoken to and not interrupt an on-going conversation until the right moment presents itself.

What I discovered lately is that some of the most out spoken, confident and self-assured people are as apprehensive and uneasy as the most insecure person in the room, and they find it hard to handle the quiet and at times timid person without being rude to someone who they feel they are superior to. Well I can tell you that appearances can be deceptive.

There is probably no intellectual difference between the most confident person in the room and the most insecure, in fact the old adage of the “beware the quiet ones” can be a lesson to all concerned.

Here is the link, enjoy.

http://ezinearticles.com/?The-Social-Percher&id=8847347

Become A Niche Expert

While the internet is and always will be the greatest advertising platform in history today, it is much more challenging to create a strong and profitable online presence. Because the internet has become saturated with thousands of business niches, becoming a niche expert in your particular field is extremely important and necessary for being successful.

Most People Are More Likely To Trust An Expert. Many people today want to make money online from home. However, following the traditional steps for doing so may not be enough anymore to get you where you need to be for making an actual income. Consider a time when you were looking for a specific product or service. The first place you probably looked for more information about that product or service was online. Now, think about the website or blog post you chose for learning more about the product or service you needed. You more than likely chose the one that came across as being legitimate and written by an expert.

How Can You Become An Expert In Your Business niche? The decisions you make about going into business online are important and should be made only after you have given them a lot of thought. Doing so is extremely important for being able to choose a business niche you can easily become an expert at. Think about the products or services you know a lot about and focus on them for niche building. What About Affiliate Business Ventures?

If you would like to sell the products or services from another person or company, you will need to take the time to learn all you can about those products or services. Learning everything you can and posting content about what you know gives you greater ground as being an expert about the services or products you are selling as an affiliate marketer. No matter what products or services you sell, being an expert about them is the most important aspect of being successful selling them, especially online. niche Marketing Tactics Can Have Great Benefits Focusing on one aspect of your marketing at a time can have many benefits, the best one being you are able to provide unclouded attention on that one area of your business. In this way, you can also trace the marketing results from that one area as well. However, when focusing on one aspect of your marketing campaigns, taking the time to become an expert in your niche can help you become more creative with your undivided focus. Making your dream of running a successful online business can come true when you stop to consider the best ways to approach your dream. No matter what niche you are considering, being the best at it will help to draw customers to you more so than all the advertising you could possibly come up with. If one person says you are an expert in your field that starts the fire known in the advertising world as word of mouth. Once this fire starts about you being a niche expert, you may be surprised to see how fast you start earning more profits in your online niche marketing efforts.

I urge you to take a quick look at this, you will love it, I do! Just Click Here.

Internet Marketing & Judo

Are there really similarities between Internet Marketing & Judo?

Ok, I bet I know what you are thinking before you have even read this article. How can there possibly be a connection between Judo (the martial art) and the concept of Internet Marketing. I will try to explain and therefore convince you.
Firstly I would just like to state that I started Judo in 1975 when I was eight years old. I found it hard and not that easy to pick up. I would even sometimes dred going to the dojo every Friday evening, if I hadn’t had my big sister there for support I would surely have given up within the first year. I was encouraged to carry on by her and of course my parents.
Our family motto is, persevere, and that is what I was encouraged to do by my parents, now 35 years on I am a black belt 2nd Dan (2nd Kyu). I go as often as I can these days, just to keep fit and to train others to excel and bring them on with my knowledge of the sport. The main reason though is because I too, have encouraged my two children to take up the art. I help and give advice where ever I can along the way, nothing gives me greater pleasure than to see my teachings and my passion develop others skills.
For those of you who already know me, I am also an Internet Marketer. When I began exploring the world of online income generation I again found it very hard to make waves in the industry, just like many people other do. But the difference here is, I persevered and am slowly becoming part of the illusive 5% who succeed in the online marketing world. Like in my early judo days, I wanted to give up, throw the towel in but I have been encouraged to continue with my dreams.
Now judo, like Internet Marketing is not for everyone. You have to be disciplined, you have to want to participate, you have to have the desire to become a winner, be afraid of nothing (at least don’t show it) and when you take a fall, learn from it. Get-up, shake yourself off and start again. Any form of martial art is a great way to find out exactly who you are as a person. It brings out the real you; it allows you to set yourself goals, just like you guessed it, setting up an Internet Marketing business.

The meaning of Judo is gentleness, softness, suppleness, and even “easy”, depending on its context. The true translation of “ju” is soft method. The soft method is characterized by the indirect application of force to defeat an opponent. More specifically, it is the principle of using one’s opponent’s strength against him or her, and adapting well to changing circumstances. Judo is seen as a means for governing and improving oneself physically, mentally, emotionally and morally.
In order to have a good understanding of the Internet Marketing world, we need to utilize the meanings of judo to establish our business. It is ok to be an aggressive marketer or judo player as long as it is done correctly; the method must justify the end product. If you get that part wrong then you could lose that battle. In business or life, morals are an important and crucial part in the development of having good solid foundations.
The novice will wince at the thought of going up against someone bigger, the more experienced will use the opponents size to their advantage. In business, especially if you are on your own, you will need to study the competition and then find the right time to strike.
So the main similarities between Internet Marketing and Judo are;
1. To achieve success you must first stare failure straight in the face and come out on top.
2. We all make mistakes in any walk of life, but winners learn from them.
3. Never be afraid to climb a mountain, besides if you do not try then how can you expect to reach the top. Perseverance is the key.
4. The bigger the opponent the harder they fall, by this I mean over come your fears. If the opponent or company is bigger than you, use it to your advantage.
5. You need to know your opponents every move. A good marketer will know where and when the time is right to strike, and get that sale or the lead needed and so on.
6. Nothing will be achieved over night, take small poignant steps, life is a learning curve.
7. Self-Discipline is a must, and having the correct mindset along with determination is the key to success both in the dojo and the office.
8. Your life education should never stop. We all start at the bottom of the ladder as a novice, in sport, in work, in life. Believe and you will succeed.
9. Listen to advice and be prepared to take it, all advice is relevant no matter how critical.

Everything in your life starts with you. Self improvement will lead to life improvement. You are the foundation of your life, the decisions that you make, the actions that you take, they are what create your life. If your life is not the way you want it to be then only you can change it. Yes you can get help from other people, but only if you accept their help.
I now not only train but also have a coaching role at my local judo club, this has helped me be able to also show new and established internet marketers how to earn an income from home and in turn be successful.
Remember this today if nothing else; “The road to success is always under construction”.
I wish you all well in whatever field you are in, whether it be as a judo player, a sportsman or an Internet Marketer.