Content Marketing Made Easier

Putting my research hat on again I discovered some cool tools to make your content marketing strategies a lot easier.

Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of changing or enhancing

consumer behavior.

That is content marketing and the belief of this marketing strategy is that if you help increase the intelligence of your consumer base by putting more information in front of them, valuable information, then they’ll reward

you with their business and loyalty. This often requires long hours of internet research to find what is considered relevant and valuable information that will elevate your target audience, putting together posts that have both great content and great visuals, and doing it on a consistent basis.

Below are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.

Tools for screenshots

Let’s face it, content is always great to have, but human beings are visual creatures. “I’ll believe it when I see

it,” didn’t become an adage for no reason at all. There is universal truth in that statement, which is naturally

understood. Consumers most often prefer to be shown, not told, about the features to help them best make

their decision, or to increase their knowledge of your industry, niche, or products. This is where screenshots or how-to videos come in. These are the tools to help you with them.
1. Jing

Jing is a downloadable tool that allows it’s user to capture the screenshot, alter the screenshot with different

markup features and send screenshots to your social media platforms with easy sharing tools. What sets

Jing apart is its recording feature that is maxed at five minutes for “instant, focused communication.”

2. Awesome Screenshot

Awesome Screenshot is actually a plug-in that is created based on Google Chrome, but also can be used in

other popular browsers such as Mozilla Firefox and Apple’s default browser Safari. Its stand-out feature is

that it’s built-in to the browser, so if your work or product is internet based (what isn’t now a days?), it’s

easier to utilize this tool than one that needs to be downloaded and ran separately.

3. Monosnap

Monosnap also comes fully equipped with the expected features of a screenshot tool, allowing you to

highlight the important parts of the screen with pen, text, arrows and shapes. Be sure to use the blur out tool

to blur out your confidential information. This tool comes with free cloud storage.

 

Writing & Editing Tools

The most important part of all content marketers’ job is the content. This is the bread and butter; the chicken

& the gravy. Without professional, accurate, knowledgeable content delivered in an easy to understand

manner, there is no work. There will be no consumers seeking out your company’s service or product.

Ultimately there is nothing without content. Here are the tools to make sure your content meets all these

criteria, or if you have difficulty generating content, resources that will help you do so.
4. Paper Rater

Paper Rater is a Natural Language Processing engine that runs behind Paper Rater is the stand-out feature

of this website. It not only checks for plagiarism but it seeks to improve the writing of the author by avoiding

false-positives on grammar detection which happens a staggering 50% of the time with other technologies.

5. Essay Mama

Essay Mama is different from paper rater, whereas instead of checking your work, you can purchase essays

or content from writers who hold Master’s degrees and PhD’s in their field. If you have a large enough profit

margin for your business, and think having 100% original content from experts in your industry will help boost

the value you give to your consumer, then Essay Mama is the place for you.

6. Copyscape

Copyscape allows you to protect your content by seeking for exact copies online. It’s been ranked number 0ne by

independent tests as the most powerful and most popular plagiarism detection software. You can purchase

Copyscape premium for upgraded features; therefore, unlocking the full power of the plagiarism detection

software. Copysentry is the second feature of Copyscape Premium, which automatically scans the web

daily or weekly and e-mails you if any copies of your content are found.

 

Image and Design Tools

Beyond the penultimate, valuable content, with how-to tutorials and/or valuable screenshots, consumers want

to know that their decision of utilizing your website for valuable information is the correct one. Having a great

web design and utilizing images, helps increase credibility, and build your brand. Here are a few places to

help make this component of your content grade A.

7. Thinglink

Embed content within your images with ThingLink, from product descriptions, links to purchase pages of

products, tell the story behind the image, etc. all to increase your click-through rate and increase consumer

interaction. They offer real time analytics of consumer engagement, and can even make a ThingLink image

an interactive App on Facebook. Utilizing ThingLink is sure to increase consumer engagement.

8. Canva

Canva is a design tool that was founded by a design visionary to take as much hassle out of design as

possible. Design software has been complicated from the beginning and can take weeks to months of trial

and error before you achieve your desired result, even if you do. Utilize Canva, and you can create beautiful

designs with the simplicity of their stand-out, drag and drop feature. The designs can be made for web or print

and covers things such as flyers, presentations, Facebook covers, blog graphics, business cards, posters,

and invitations.

9. PicMonkey

PicMonkey has a bunch of cool things going on with their team, which includes a monkey of course. Their

features include Touchup, which users can utilize to get the best look out of their profile pictures. They also

have a photo editor, loads of collage templates, and graphics that can be used to customize the design for

your brand, product or service. What is standout about PicMonkey are the tutorials that they offer for support.

So not only do they provide you with the tools for free, they teach you how to use and get the most out of

them for free as well.

 

Creative fonts

Fonts, not just any fonts, but creative ones, help to create the creases and ripples in your brands fingerprint.

If chosen correctly, and adhered to, it will help separate yourself and give you a more defined brand identity.

These are a few sites that offer free, downloadable fonts that you can use as your brands namesake.

10. Dafont

Either if you know it or not, Dafont has been around since 2000! Pushing on their fourteenth year

anniversary is only a testament of how longevity favours simplicity. You can easily find fonts either via

alphabetical order, or type and in a few clicks you can have it downloaded and running in your program of

choice. Use their FAQ and Forums for help getting your newly acquired font, into the software or website

where you want it. They also have a tools section which advertises purchasable font software.

11. Google Fonts

Google just seems to find any and everything they can capitalize on, and then do it. Here is another example

of their subtle monopoly into every possible online frontier imaginable. With over 600 font families, Google

Fonts makes it just three easy steps before the font is running on your website. The standout feature is

simply that – the Open Source CSS font code is already prepared and easy as adding it to your website in

seconds.

 

Infographic and video creation.

If you haven’t seen an infographic, you’re not with the times. These are graphic visual representations of data

or information that’s intended to present information clearly and quickly. The tools for video creation will be

beneficial for the content manager who needs to make more than just a five minute how-to by using a tool like

Jing.

12. Piktochart

Never made an infographic before? This is the tool for you. Hit the ground running with your choice of 100,

fully customizable themes, a library of over 1,000 images to use or upload your own and share it with as

many consumers you can reach. How many more consumers could you inform if you were spreading your

product/service data with infographics instead of old school articles? The standout feature for piktochart has

to be their support. They have the most comprehensive resource list out of all these tools and advertise the

most support. There’s no way you can lose with Piktochart.

13. Infogram

Infogram has already had more than 2.5 million inforgraphics made on their website, and yours should be

next! They offer 30 different chart types, with a backend spreadsheet that allows you to easily edit your data

and alter your charts. No design skills are required to create and you can download your infographics as

PNG or PDF for presentations or to send to consumers via e-mail marketing. If you have any trouble you can

contact them via their support bar on the side, or reach them via a social media channel such as Skype, FB

or Twitter.

14. Wideo

Wideo is an online video creation tool that allows its users to create, edit and share video for free. The videos

are fully animated and are made with their own available images, movement, objects, shapes, audio or text;

or you can upload your own images, backgrounds and music. Wideo has been utilized for business,

education and just for fun! Either way, animated videos are always fun and if utilized appropriately can be very

beneficial for your purpose.

 

15. Stupeflix

Stupeflix, a startup online video creation tool, created in Europe can be used for personal reasons, education,

business, and developers. The videos can be up to 20 minutes long and each one comes with a free theme,

made and ready for the web with a single click. Standout Stupeflix features are its ability to add maps,

custom transitions, add voice-over, set movie pace, individual durations or even slo-mo. Stupeflix does offer a

PRO version with an additional fee.

Three Top Tools

Below are three top tools to consider for any Internet Marketing campaign.

Clarity.fm – This has become my favorite spot for on-demand
business advice from some of the best business minds online.
Clarity has created a revolutionary platform that allows you
to setup one-on-one calls with over 20,000+ experts.
It’s like mentoring on-demand.
They have some of the best experts in the world on business
development, sales funnel strategy, blogging, social media,
email marketing, product development, WordPress rockstars,
and more…
Putler – I consider this a must-have sales analytics app.
It allows me to view all the important stats in our business
in a single glance.
You can easily see how many sales you’ve made today, search
for a specific customer, issue refunds with a single click,
cancel or suspend a subscription, and track your monthly
revenue goals.
Integrates seamlessly with PayPal, Stripe, Authorize.net,
2Checkout, Shopify, and many others.
It is a great All-In-One Marketing Dashboard.
ClickFunnels – One of my favourite new softwares of the year.
It’s similar to LeadPages in that it allows you to create squeeze pages,
sales letters, webinar pages, thank-you pages, and more in about 5-10
minutes with a WYSIWYG editor.
However, ClickFunnels takes it one step further because it also integrates
with all the top payment processors. So you’re not just creating pages.
But an entire sales flow.
You select what type of funnel you want to create (Launch Funnel, Webinar
Funnel, Sales video Funnel, TripWire Funnel, etc…) and then you
point-and-click to choose which page you want to use for each step.
Clickfunnels then strings them all together in one complete funnel.
Adding people to your subscriber list, taking payments, and even
creating an entire member’s area!
These few top tools can take your internet marketing to a brand new level.

Website Load Speed Matters

When it comes to your user’s site experience and position in search engines, your website load speed matters and is a vital factor.

runnigInternet users today expect a website to load as fast as possible. High quality content, inbound links and easy navigation are not enough to make your blog or website successful.  They really feel cheated by blogs that take a very long time to respond to their web requests.

 

Why speed matters

User experience:

It’s a well known fact if a website takes too long to load; a visitor is more likely to move on to other website (most likely competitors). With the increased internet speed, usage and accessibility, today’s users expect the fastest and most reliable online experience. Everyone has “very limited time” to surf the internet and no one likes to wait on a web page to load.

So, what’s the time limit for a visitor to wait for loading a web page? Previously it was considered that maximum waiting time should be less than seven seconds. But today, in the world of improved technology, users expect a web page (with simple content) to completely load within two seconds or less. And if a web page takes more than two seconds to load, chances are up to 40% of users may leave your site.

AdWords quality score:

Maybe you’re not aware of this, but the speed of your website can actually impact your Quality Score. Google knows very well that customers are likely to convert on a faster website, so they’ve put more emphasis on the landing page loading speed. If the performance of your landing page is dull, then your Quality Score will suffer.

Apart from this, Quality Score drives your CPC campaigns. It means faster loading speed can help you reduce your advertising costs. In short, faster page load speed results into higher quality score, and higher quality score leads to enhanced spending efficiency and more reach.

Organic rankings:

In 2010, Google announced that page load speed would be an important factor in determining the ranking of websites in search engine results. Google algorithm makes use of multiple factors to determine where to rank your website in search engine result pages. Some of these factors are evaluation of the legitimacy of the website itself (like number of quality inbound links and age of the domain name), while others are related to a webpage content itself (like title, description, text, URL etc.).

However, after the announcement of Google, it became crucial for website owners to improve their page load time. So if you care about getting ranked higher and more traffic from Google, you should improve your website website’s performance. Though fast load time isn’t a huge ranking factor, but it’s quite important.

Mobile users:

Generally, it is considered that mobile users have more patience than desktop users. The reason is that they use a slower internet connection. But in the present scenario, while the internet connection speed is very fast, page load time became an important factor for mobile users.

Therefore, website owners should keep in mind this factor while using tools to manage mobile versions of their websites. Also, designers and coders should create simple and lightweight mobile version of a website in order to avoid server overload and make sure that the website will load quickly on mobile devices.

Competitors cash in:

When a user clicks away from a web page on your site due to slow load speed, your competitors benefit from it. In traffic rush hours, 75% of online consumers move to a competitor’s site rather than having the patience to wait for a website to load. Hence, if your site is slow, you’re not only going to lose your visitors and money, but also indirectly handle your valuable customers over to your competitors.

 

Free tools to test your site’s speed

Google PageSpeed Insights:

Google’s PageSpeed Insights tool lets you test the performance of a web page both for desktop and mobile devices. It fetches the URL of a web page twice, once with a desktop user-agent, and once with a mobile user-agent. It measures how the page can boost its performance on: time to full page load and time to above-the-fold content load. After analyzing the content of a web page, it generates “consider fixing” and “should fix” type recommendations, which you can use to make your web page faster on all devices.

YSlow:

YSlow, developed by Yahoo, analyzes a web page and accordingly gives you suggestions to improve its performance. All the generated suggestions are based on a set of 23 web performance rules, which are defined by Yahoo’s Performance team. Additionally, it gives your web page a Grade that is based on one of three predefined rule set.

GTMetrix:

GTMetrix is another popular and effective website performance testing tool that helps you optimize your website’s speed and give your visitors an all-around improved experience. Using Google Page Speed and YSlow, it grades the performance of your site and makes actionable recommendations available to you. In addition, you can also set up monitored alerts and view your page load in a filmstrip view.

Pingdom:

Pingdom offers a wide range of website speed testing tools that enables you to monitor the performance of your website and provides invaluable insights to help you make it faster. Using Pingdom, you will be able to monitor individual files and requests on your site and can know the reasons which cause poor website performance. From page analysis to a performance grade, they provide quite useful information related to your website.

MaxCDN Tools:

MaxCDN recently released their set of testing tools through which you can test your website’s performance at 12 different locations around the globe. Performing Ping test, you can compare the ping speed of two domains and know how your site performs against your competitors. Finally, the HTTP Speed Test enables you compare the speed of first and last byte of two websites.

 

Quick tips to speed up your site

Upgrade your server:

The connectivity and speed of a website depends on the type of server being used for hosting. If your site is hosted on a shared hosting server, upgrade it to a VPS or dedicated server that allows your website having more server resources available. Hosting your website on a shared server may result in web pages being load slower.

Use a CDN (Content Delivery Network):

One of the best ways to decrease your website’s page speed is to host your media files on a content delivery network. Using a CDN, you can save up to 60% bandwidth and halve the number of requests made by your website. Some of the popular and reputed CDNs are MaxCDN, CloudFlare, and Amazon CloudFront.

Minimize HTTP requests:

According to Yahoo, up to 90% of the end-user response time is tied up in downloading the different components – like images, scripts, flash, style sheets etc. – of a web page. When someone land on your website, an HTTP request is made for each one of these components. The best practice for minimizing the number of HTTP requests is to eliminate all unnecessary things from your site.

Enable Gzip compression:

Nowadays, Gzip is the most used compression method that doesn’t only save bandwidth, but also speed up web page load time. A web page containing high quality content is often bigger than 100kb and this result in slower page load time. By compressing your website’s content, you can reduce the response size by about 70%. To check whether your site is Gzip enabled or not, you can use Gziptest.

Optimize images:

There are two important things that you should keep in mind while uploading images to your website: size and format. As large images take much longer than expected time to load, so it’s crucial to crop your images to the correct size before uploading. For the format of your images, .jpg and .png are best options. Use GIFs for small graphics, and also avoid using .bmp and .tiff formats.

Minify your HTML, CSS and JavaScript files:

WYSIWYG resources make building web pages easy for people, but they sometimes generate junk code that can slow down your website. To avoid slow loading time, you need to minify your files. To minify HTML, you can use chrome extension PageSpeed Insights to get the optimized version of your HTML code. To minify CSS, try cssmin.js and YUI Compressor. And to minify JavaScript, use JSMin and Closure Compiler.

Put scripts at the bottom:

If you want to get your content delivered to your visitors as fast as possible, it’s highly recommended to put scripts as close to the bottom of your page as possible. The reason behind this is simple: visitors would not like to see a blank page while the browser is busy in loading different script related files. Also, put your CSS at the top of your page since browsers would render the CSS file before rendering your page.

Minimize redirects:

Though sometimes it is necessary to redirect a visitor from one URL to another, but if you have a lot of redirects on your site, your site will suffer delay in page load. Redirections lead to additional HTTP requests, which increase web page load time. So minimize the number of redirects even though you have a responsive version of your web site.

Enable browser caching:

When a visitor lands on your site for the first time, different components (like HTML document, style sheets, JavaScript files and images) of your website are stored on his hard drive in a temporary storage, or cache. The next time when the user visits your site, the browser loads the web page from its local cache instead of sending another HTTP request to the server. So, it’s quite important to enable browser caching in order to enhance the performance of your website.

Monitor & improve:

One of the best ways to make your website super speedy is to monitor its performance on a regular basis and make necessary improvements accordingly. Furthermore, always run some quick tests especially when you make any changes in your website’s code or content to see the results.

 

Covert Video Craze

Covert Video Press 2.0 Review

We all know online videos are a massive part of life in general, particularly in the business world.

We have entered an age where people will soon watch more video online than they will watch TV.

If you are not using videos as part of your marketing and traffic generation efforts, you are missing out big time and it will only get worse!

The problem of course is that creating videos takes a lot of time, requires skill and software that can be expensive.

Of course then when you upload your videos to Youtube you are just 1 out of 800,000 videos uploaded that day.

And unless you are very lucky (or good) you will likely never get a lot of views, let alone make any money from your hard work.

Here is a solution for you it is called Covert Video Press 2.0

Covert Video Press 2.0 is Video WordPress Theme that allows you to build unlimited highly optimised video tube site, which integrates with Vimeo, Youtube, Metacafe, Vimeo etc. then you can fill your site with videos without ever having to record a single video yourself.

Covert VideoPress 2.0 is a super simple to use and install WordPress theme. That means it will work on any computer, all you need in order to use it, is a self hosted WordPress blog.

So what are the main Features :

Covert Video Press 2.0 was designed professional and simple that Step-By-Step wizard for setting up and customising any part of your tube site, and is newbie friendly.
Mini tutorial videos for every setting in the admin area – right where you need them when you need them.
Self-Optimising theme, showing the best converting videos first that get huge traffic for your youtube site.
Full integration with the big social networks like Twitter, Pinterest, Google+, Tumblr and of course Facebook that will help you get more social traffic and viral for your videos.
Inbuilt automatic traffic generation from social networks.
Fully monetised with inbuilt theme ads and custom widgets that will help your adsense ads or CPA ads increase Click-through rate.
Promote and monetise your own videos or piggy back on other people’s videos, plus it’s very easy to customise just the way you want it.


With Covert Video Press 2.0 you do not need to create these videos for yourself what you need to do is research the potential niche, choose the keywords and let Covert Video Press 2.0 find videos related to your niche.

For more details just click one of the links above.

Avoid These 5 WordPress Mistakes

With all the options available to you with WordPress it’s easy to make mistakes that can have effects ranging from minor to catastrophic. Here are 5 of the most common wordpress mistakes.

WordPress mistakes and how you can avoid them:

1. Not Updating WordPress

You may not like to be an early-adopter, but with WordPress it’s important to update when new releases are published. There have been over a dozen different releases of

WordPress in the last eighteen months, some of these releases were security based and others maintenance releases. What this means is that a bug or security vulnerability

was identified and WordPress released a fix for it. Unless there is some compelling reason for you not to update (such as plugins which aren’t yet compatible) then it’s always

best to update to the latest release especially when they include security or bug fixes.

With WordPress version 3.7 came Updates while you sleep so if you’re running that version or higher you shouldn’t have to worry about updating WordPress, it should update

automatically. I strongly recommend you back up your site before applying any updates.

2. Not Updating Plugins

Developers update their plugins to release new features, to stay up to date with the latest version of WordPress, and to fix bugs or patch security problems. If you aren’t

updating your plugins when you see the update notice (on the Updates page under Dashboard), you are setting yourself up for potential problems and frustrations. It’s a good

idea to update your plugins one at a time and check your site between each update since occasionally there can be conflicts between plugins.I also strongly recommend you

back up your site before applying any plugin updates.

3. Not Backing Up Your Site

This goes hand in hand with points 1 & 2, and goes far beyond simply backing up your database. Before you update to the next version of WordPress, or start updating

plugins, it’s a smart idea to run a full backup of your site. The easiest, most efficient way of doing this is using BackupBuddy, a premium WordPress plugin from iThemes.

I recommend BackupBuddy because it doesn’t just back up your WordPress database, it backs up your entire WordPress installation – plugins, themes, settings, widgets,

etc. It also includes a super-easy restoration feature, so if the unthinkable happens – your entire site goes down or gets hacked – you can have your site up and running again

within minutes using your latest backup. And it’s completely in your control.

The other reason I like to use BackupBuddy is because it’s virtually idiot-proof. We can set it to backup to an off-site storage solution automatically, at specified intervals, so

we don’t have to depend on ourselves to remember to get the job done. Regardless of what backup solution or strategy you use, you want to: 1. perform full backups; 2.

perform them on a consistent, frequent basis; 3. store your backups some place safe, other than on your own server; and 4. make sure you know how to restore from a

backup. CLICK HERE for more info on this.

 

4. Not Using SEO Effectively

Most site owners never bother with search engine optimisation, instead utilising the “I hope it works” approach. In today’s online world, getting noticed is critical. One of the

best ways to get noticed is to have your site pop up in search engine results.

There’s a lot to know about SEO, but you want to make sure you at least cover the basics. Set your site title and description, and configure the SEO settings for the primary

pages you want to drive traffic to. If you want more details on critical SEO settings to configure, visit SemperPlugins.com and sign up for our free ebook: SEO Tips: 5 Things

Every WordPress Owner Must Know.

If all the SEO information out there seems overwhelming which it can since it changes constantly the All in One SEO Pack Pro plugin makes it easier. All in One SEO Pack

Pro is a simple to use SEO plugin for your WordPress site or blog. You can set site-wide defaults as well as customise the search engine settings for each individual page

and post, controlling exactly what appears in the search engine results. All of this without having to touch a line of code! Because it’s easy to use right out of the box you can

start improving your search engine results right away.

5. Not Having an XML Sitemap

Sitemaps were originally created for the users of a website so that they could see an index of that site for easier navigation to the pages they wanted to visit. However, in 2005

Google released an XML format for sitemaps that was designed for search engines, allowing them to index a site easily and navigate the site faster and more efficiently. These

XML sitemaps are more important now than ever because of their ability to identify new content and how it is structured. The good news is that the All in One SEO Pack Pro

includes an XML Sitemap generator module which makes it easy for you to create, update and manage your XML Sitemap.

Intergrating Twitter into Your Marketing Strategy

Many Internet Marketers overlook Twitter as they see it as a waste of time.

However, ignore at your peril because not only can it generate substantial profit for you in the long run, it will also help you understand your market more effectively. The more you understand your target market the more you know about these people and what makes them tick. Therefore you will be more effective when it comes to selling to your customer base, which equals more money in your pocket.

Twitter, along with most other social media sites, has become a very important source of information for people looking to make online purchases. Many go to Twitter to ask questions or gain opinions from friends and followers regarding various products and services. It is estimated that 40% of social media users take this into account before buying anything, it is like word of mouth, but done in cyber space, therefore very effective form of advertising.

Just like any marketing strategy you need a plan, without one your chances of success diminish quite considerably. So your first objective is to find your target market, which is not as hard as you might think.

As is the norm these days many third party applications, websites and services have popped up to make our life easier when it comes to working with Twitter. One such site is Twello, which is the yellow pages of Twitter. Twello allows you to search for users by categories which are split into personal and professional ones. So for example if you are in the internet marketing niche you can choose the marketing category and then narrow your searches further by searching for specific keywords.

Other Effective Tools To Consider

Twitter Search is Twitters built in search engine which can be helpful in finding prospects.

Twitter Fall allows you to search keywords and hash tags.

Social Mention is especially useful since you can search a wide range of social media sites, regular websites, world news and almost all keywords found on the internet. Can also be used to identify prospective clients as well as staying up to date with what people are saying about your own products or services.

Twitterment & Tweep search are two highly effective search tools that are slightly more useful than Twitter search engine because they can search the bios of people thus gaining a great deal of demographic information about someone.

Nearby Tweets allows you to find users according to there location and then also allowing you to narrow down the results even further by searching by keyword.

Tweetadder The most effective Twitter automated follower building & management tool of all time. TweetAdder saves the time and expense of locating and following niche users so you can spend more time engaging with the twitter users that want to hear what you have to say and stay connected with them.

 

 

 

 

Internet Marketer Means What Exactly

Are you an internet marketer? Do you even know what that means?

Marketing is truly the most misunderstood word in use
today on the Internet. Let me see if I can clarify this issue
just a bit, marketing is actually the process of Product, Place, Price and Promotion.

PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.

Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive to make it a
reality.

However, there comes a time in the life of every corporation
when those who fear the gambling nature of their founder, squash
the entrepreneurial drive that made the company a viable concern
in the first place. The entrepreneur will either submit to the
careful nature of the stockholders, or he will be forced to
leave the company he created.

The only entrepreneurs who withstand the pressure to move more
carefully are those who have maintained majority control over
their companies.

PLACE

In the offline world, place is defined by location. On the
Internet, place is defined by domain name and the web hosting
service chosen.

Both online and offline, place can make or break a company
without respect to the quality and value of the product, service
or idea.

PRICE

Selecting a price is determined first on a basis of whether the
company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the marketplace. Staples on
the other hand is the specialist in office supplies.

Both sell a significant number of office supplies despite the
fact that the lowest price can usually be found at Wal-Mart. As
a value dealer, Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to position your
company as a discount or value company.

Testing has shown that products and services can be sold at any
number of prices and still reach a significant number of people.

The challenge of selecting the best price for your product or
service will require a certain amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let’s assume we are selling a product. Let us also assume that
we know that the product can be sold for $10 or $50. Let us also
assume that if the price dips below $10 or rises above $50, then
the product sales fall off significantly.

Our challenge is to determine the best rate at which to sell our
product.

Testing has shown us that we can sell 1000 items a week at $10.
Testing has also shown that we can sell 500 items per week at
$50. And testing has shown that we can sell 650 items per week
at $45.

At $10, our projected weekly earnings are $10,000. When we sell
the product at $50, we know that we can earn $25,000 per week.
Most importantly, we know that we can earn $29,250 when our
product is priced at $45.

With the imaginary testing we have done on our imaginary
product, we can easily see that selling our product at $45 per
item will earn us more money over the long haul.

Thus, when we make the decision for a national rollout of our
product, then we will price our product at $45.

Of course, this is a very simplistic analysis of the point I am
trying to make. Though simple, I believe this analogy will help
you understand the methods of developing a product’s prices.

PROMOTION

Promotion, on the other hand, is the process of notifying the
consumers for your product or service of your availability to
serve them.

Methods of promotion vary distinctly and should be arranged to
meet very specific goals.

As with product, place and price, promotion should not be left
to chance. You should test every ad, every media, and every
price point to determine the best bang for your promotional
dollars.

HEADS UP!

If you are an online promoter or marketer, please factor in the
most important element concerning the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your
time into the cost of your promotional accounting.

I say this because too many online promoters lose sight of this
concept and spend 20 hours to generate one sale while using free
advertising. Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your time for one sale
that might only net you a gross sale of $45!

ARE YOU TRULY AN INTERNET MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on the Internet call themselves
marketers. Yet, most of these same people are really just
promoters wrapped in the label of a marketer.

True marketers do not promote without a lot of advance work.
They spend time planning, testing and measuring their actions
and results to get the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as they build their
company into a major enterprise.

If you are a promoter who does not keep an eye on the total
marketing equation, then you are bound to fail.

If you do call yourself an internet marketer, then do what a professional
marketer does. Make sure that every dollar spent is spent well.
Make sure that every dollar earned is put to good use. Market
well so that when the people of the next generation look at your
life, they will see a fine example of a successful entrepreneur
that they will strive to emulate.

Video Strategy

If you want to spice up your Web presence, it may be time to consider implementing a video strategy.

If you aren’t convinced, consider this: A recent comScore study reveals that Americans watched 33 billion online content videos in February alone. Moreover, Invodo research shows that consumers watch video 60 percent of the time when it is available, and that 52 percent of consumers who watch product videos claim the videos make them more confident about their purchases, which helps to reduce return rates.

In addition to those stats, implementing a video strategy can help your enterprise drive site traffic, improve time-on-site and engagement metrics, increase conversion rates and grow its social fan base. That said, producing videos can be a complex and even an intimidating process if you’re just starting out, which is why Website Magazine has compiled 10 tips that will help you become an overnight Web video superstar, just check them out below:

1. Get Good Equipment

While a simple Webcam along with a free online editor is suitable for composing basic videos, you should consider purchasing higher-end equipment if you intend on producing videos on a regular basis. For example, if you are creating product videos that include a lot of detail, you should invest in an HD camera. Also, there is nothing worse than trying to edit a shaky video, and since shooting a steady video with a handheld camcorder is harder than one would think, a sturdy tripod is also a good investment. In addition to those pieces of equipment, some of the Web’s free video editors, such as YouTube or WeVideo, don’t include as many features as you might want, in which case you should purchase a more robust video editing platform, such as Apple’s Final Cut Pro or Adobe’s Premiere Pro. Lastly, if you’re struggling with capturing sound, a microphone will certainly help with this problem.

2. Make a Plan

Before your jump into the production stages, you must first create a plan for your video. For example, what is the goal of your video? It could be to drive more traffic to your website, to inform your audience about a new product or to foster a better relationship with your customers. Once the goal has been identified, you must decide what type of video will allow you to reach this goal, such as a demonstration, an advertisement, a comedy or just a straightforward informative piece. You might still need some inspiration for your content, in which case you should check out TubeRank. This platform enables users to set three conversational triggers in order to view similar videos that have been successful on the Web as inspiration.

3. Write a Script

You may be good at giving off-the-cuff speeches, but that is not the best strategy for video content. This is because online videos have the ability to be seen by millions of people, and you don’t want any flubs to take center-stage over your content. By writing out a script, you can make sure that you include every important piece of information into the video and that your thoughts are organized so that the video isn’t too long and turns your viewers away. Additionally, you might even be able to find a way to fit some quirky or entertaining tidbits into the script that would be harder to implement when improvising. That said, don’t rely so much on your script that you come off as stuffy in your video, because it is important to show your personality in order to be more relatable to your viewers. This is where practice comes into play…

4. Practice Makes Perfect

Before you start shooting, make sure to practice because you need to be confident in the content that you’re selling. While you should practice in front of an audience at least once so that they can give you some tips for improvement, the best way to self-identify areas of improvement is by simply reading the script aloud and recording yourself with a Webcam. This will not only get you familiar with being on camera, but it will also give you an opportunity to analyze your voice (did you pronounce every word correctly?), as well as an opportunity to identify any nervous ticks you might have. Furthermore, by reading the script aloud, you will feel more comfortable with its content and be able to edit areas that don’t sound quite right.

5. Just Do It.

This step is pretty self-explanatory: Just do it. While your first video will most likely end up not being your best in the long run, it will help to give you confidence, which will go a long way in future productions.

6. Put On Your Editing Pants

After your video is shot, it’s editing time. It is important to note, however, that the amount of editing you will have to do depends on your video’s quality, content and purpose. For example, if you’re a skincare line that is shooting a product demonstration, you may want to splice in some close-ups of a model’s skin during a step-by-step demonstration. Conversely, if you’re a pet store that is putting together a video of your customers with their pets, it might be appropriate to use some unique effects, such as custom graphics, or attention-grabbing transitions when switching between photos and videos.

7. Don’t Forget About Audio

While you should certainly make sure your audio is consistent throughout your video during both the shooting and editing processes, you might also want to consider adding background music or sound effects to specific parts of your video. If this is the case, make sure you have permission for any audio you add to the video. YouTube, for example, allows users to access select audio from Creative Commons for their videos.

8. Ask for Feedback

After the video is edited, it is a good idea to show it to colleagues before publishing it to the ’Net. This is because an extra set of eyes and ears might see or hear something that you didn’t, such as a black spot between transitions. Furthermore, outsiders might suggest adding an element that you had previously overlooked, like captions or additional images or video footage.

9. Distribute

Once you are mentally prepared to become an overnight Web video superstar, it is time to start distributing your video across the ’Net. If you are not hosting the video on YouTube, then you will need to use another hosting platform like Vzaar or Brightcove. Once the video is up, it should definitely be featured on your website, but you should also create social and email campaigns around it too. By sending the video to your subscribers and sharing it with your Facebook, Twitter, YouTube and Pinterest fans, you are increasing its audience reach and its chances of going viral.

10. Measure

After your video is published, it is time to start measuring results. While you should definitely evaluate metrics like views, time watched and completion rates, you should also analyze traffic spikes on your site because of the video. It is also important to monitor the devices and channels customers are using to view the videos, as this can help you tailor future video content and promotion strategies based on the audiences who respond best to this type of visual content. Additionally, to measure the popularity of your video across the social Web, you should analyze popular engagement metrics, such as shares, likes, comments, retweets and replies.