Marketing Strategies That Work

What good is your idea if it isn’t directly in front of the people who will buy it? That is what marketing is all about. But some marketing strategies are costly, much too costly for us entrepreneurs.

The marketing strategies below do work, but you need a high profit product to make the investment worth your time.

A billboard: Around £10,000 for 4 weeks
A national television commercial: 30 seconds for £300,000+
You could possibly run a radio ad for £1,000 or so.

Most entrepreneurs just do not have that kind of marketing budget, so let me share some lower cost marketing strategies that do work.

1: Press Releases

The media can be your marketing friend at a low-cost if done properly. A press release written that describes your why, and what problem you are solving can get into the hands of many journalists and displayed on a lot of media locations.

Costs for a press release are minimal. Unless you know how to write a quality press release yourself, I suggest contracting a freelance press release writer. (if you don’t know any, message me and I will share 1 with you).

There is some cost in a press release service that will get it in the hands of the journalists, but that is quite low too.

2: Social Media

If you are not marketing on various social media channels, you are missing out on a lot of potential profits.

While you can advertise at a cost on social media, you can also market for free or for very little cost.

Facebook
Create a Facebook fan page around you or your brand. Post educational material with a call to action of visiting your landing page.

Twitter
Why not set up a free giveaway on Twitter? You will have Tweeters flocking to see what it is all about. What better way to get your product in front of many potential customers quickly.

LinkedIn
You can set up a professional LinkedIn page and even write educational posts on LinkedIn Pulse. Again, have a call to action leading back to a sales page or your website/blog.

Pinterest
Pinterest is a great social site where you should show images of your product and link them back to the location a person can purchase.

Other Social Media Strategic Marketing

Don’t neglect the lesser known and used social media sites either. Sites such as:

Instagram
Flipboard
Digg
Can also provide a great marketing means to sell your products or services.

3: Post Cards

While all the other entrepreneurs are email marketing, why not look back to the original mail system. No, you don’t have to buy a pony and start riding the Wild West, but creating postcards and buying stamps is a tremendous marketing strategy that does work.

So many people do not even open emails, but nearly everyone looks at the mail sent to them via the Postal Service.

You could put a picture of your product and a short reason why your product can help the person. Leave a method where they can purchase and watch the profits come in.

4: Hook Up With Other Entrepreneurs

You know of an an entrepreneur who sells similar things to you and is in the same niche. Why not work together and team up as JV partners? You offer his goods and vice-versa. Everyone wins!

5: Reviews and Testimonials

Find the reviewers who are well accepted. Send them a free product in exchange for an unbiased product review. Yes, you do chance a bad review, but that is a chance worth taking.

You can also ask customers for a testimonial and offer them a discount on their next purchase.

6: Create YouTube Videos

A short and simple video about the product or brand, telling to the viewers exactly what to expect from a potential purchase during the video is bound to gain huge attention, and sales.

These are just a few great marketing strategies that do actually work very well.

Amazing Tips to Increase Email Open Rate

People are always talking about money being in the list. But what good is a list of subscribers if you can’t get anybody to open your messages?

Email marketing can be a virtual cash machine when done the correct way.

Before you make the big money mesmerising your subscribers, you need to build your list by capturing emails. Below are tips to increase email open rate.

I highly suggest utilising Popup Domination to do just that.

It’s proven time after time to increase subscribers by 524% overnight. Over 35,000 websites are currently using it!

And while Popup Domination is a great tool to help build your list, you’re still going to need to get all those new subscribers to open your messages.

I’m not only going to show you how to get your emails opened but how to actually have people looking for them.

Here are 12 powerful tips to increase email open rate:

1. Make It Personal

These days, our inboxes fill up quick and a lot of times get flooded with junk mail. We all deal with it.

We sign up for some product or newsletter that looks promising only to be inundated with spam and non-stop affiliate offers.

One of the easiest tactical approaches many use to filter nonsense is seeking out their names.

Make sure you’re collecting first names with your email capture and personalising subject lines with first name. This is an instant attention grabber and subtle trust builder.

2. Have A Double Opt-in

I know it’s hard to choose between list size and list quality and I’ll be up front with you, your list will be smaller with a double opt-in.

BUT…

It will be much higher quality!

Think about it, your subscriber just proved they’re opening and clicking your links. Whatever it is you’re offering they’re seriously interested.

If you offer something of great value, you don’t need a massive list to make a living. Just don’t forget your subscriber jumped through a couple hoops, reward them to show your appreciation.

3. Get Mobile Optimised

Nearly everybody has a smart phone, in fact, there’s a growing belief that in the near future we’ll exclusively use phones for email, work, and shopping.

133.7 million people own smart phones in the US alone and 43% of all email worldwide is opened on mobile devices as of April of last year.

People are using their phones to check email now more than ever, and if the links in your email are always leading back to a site that’s not mobile optimised they’ll stop opening because it’s a pain in the neck to deal with.

4. Use Enticing Subject Lines

This should be a no-brainer, but I still observe marketers using dry and boring headlines.

Just this week I was consulting a friend who’s getting his feet wet in online marketing… I suggested he get into it, because he’s a natural salesman.

I know he doesn’t have a sales background and asked if there was something specific helping him create fantastic headlines.

Without hesitation he says, “sea-puck.” He meant CPUQ. and it stands for controversy, power-words, urgency, questions.

Those are the only styles you need to utilize in order to craft irresistible headlines.

5. Offer Real Value Consistently

You’d think this is obvious, especially with how I opened this post saying email marketing was like a cash machine.

While I still consider that to be a spot on analogy, you have to understand it’s only possible by offering fantastic content from the get go and not stopping.

Once people understand that you care and truly want to share high quality information with the world they’ll be looking forward to your products and recommendations.

But nothing will get you marked as spam or unsubscribed from quicker than constantly pounding your list with offer after offer. The only people that get away with this are those with MASSIVE, 100k + lists that can afford to lose a few subscribers.

6. Build A Relationship With The Reader

The best way to manage your online reputation is to build strong relationships. That goes beyond email marketing, it should be your goal with all of your interactions online.

You’re the premier representative of your brand so hold yourself to a high standard and your work will reflect that.

People will give you great reviews, testimonials and leave positive comments on your various content. You’ll find loyal fans silencing haters for you which is always great for brand management.

Loyalty must be earned, it cannot be bought.

7. Have An Open Loop

These are fun because you get to sharpen your storytelling skills.

Basically you build up anticipation by giving the impression you’re about to reveal some outstanding information and always make them wait until tomorrow by coming back around to the beginning of your story.

You’re giving information, but you’re disguising it…

For instance, here’s a really quick example. Matter of fact, what I’m about about to show you, took me 2 hard years online to figure out, spending thousands on products that were supposed to put my business on auto-pilot…

I nearly went bankrupt and then it finally hit me!

What I discovered was so blatantly obvious and simple, I made over 4k my very first day. And it didn’t cost me a penny.

All I had to do was use google trends and open loops to see a 720% increase in traffic, it was that powerful … I could rinse and repeat forever.

I mentioned it to my friend who had been marketing for years, but he brushed off the thought of quality free traffic.

So I showed his little brother, a complete “noob.” I gotta tell ya, he’s the only 17 year old I know driving an M3 that he paid for – cash.

Not bad for open loops and Google trends?

You’re going to want to see how you can do what this 17 year old did… I’ll tell you all about it tomorrow.

See what I did there?

8. Clean Up Your List

It’s normal to get inactive subscribers but sometimes they just need a refresher.

There are two simple methods you can use…

The first is send an email reconfirming they want to be on your list. You can do this through Aweber or whatever auto-responder you’re using.

The second thing I do when a subscriber has been inactive for a month is put them on a separate list where they’ll no longer be mailed daily.

I’ll hit them with 1 more daily email blast and a reconfirmation 7-14 days later, if neither get’s opened they’re removed completely. You can typically automate this entire process through your auto-responder’s “list segment” option.

9. Remain Consistent With Delivery Time

When I’d send emails at inconsistent times the open rate was much lower compared to mailing at the same time daily.

All major auto-responders have an option to have your message sent out at a specific date and time.

I use Aweber and usually set my followups to “send 1 day after previous” which sends at the time the individual received that last email which is the same time they signed up. Be sure to have several emails queued in advance.

10. Run split tests

If most of your content is the same for all subscribers, you can run several split tests to identify what resonates best with your audience.

I’ll test several different mail-out times based on time of day in PST, EST & GMT. Typically I’ll test 8am, 2pm and 6pm mail-out times for each timezone and set my broadcasts to the most active.

The second is test what CPUQs are getting opened the most and include that style in the subject lines more frequently.

The third thing to test is whether it’s best to have messages coming from myself or the brand. Typically it’s best to have your emails “from” a person, but I’ve seen otherwise, which is why I test.

11. Great First Impression

How many times have you heard, first impressions are everything?

Well they are, and the same is true online. Your first impression is your best shot at earning trust and ensuring future emails get opened.

Assuming you’re already running a clean email capture software like Popup Domination to grab attention and build your list, it’s crucial to give away awesome content like problem solving reports, info-graphics, podcasts and videos.

12. Have A Second Lead Magnet

This next tip is perhaps one of the most effective things I’ve ever done to dramatically increase open rate…

Creating a second lead magnet in the form of an eCourse, audio or video series spread out over several days is a clever and incredibly effective way to get your emails opened and consumed.

A great way of enhancing the relationship with your list is simply surveying them from time to time.

This will help clearly identify what problem it is that you’re audience needs solving. Once you identify what that “problem” is, make it a point to over-deliver on the solution.

Always try to empathise and respect your reader. You’ll have no problem earning a living online if offering high value is 100% of your mission,

Don’t meet expectation, exceed it!

 

Begin With The End In Mind

Successful marketing tactics begin with the end in mind. After all, if you don’t know exactly where you are going, how do you expect to know how to get there? That makes it essential to understand exactly what the customer wants and anticipate their needs long before they begin a search for a product or service.

Ask yourself these two questions

1. How do you really know how to visualise the future?

2. What can you do to turn your small business into a huge business with high profits, high conversions, and high profits?

Start by knowing your customer.

This is the prime marketing tactic that every marketer must know, believe, and understand. It’s not enough to have a general knowledge of the market and the customer. It’s vital to know the audience and relate directly to their needs. It’s about anticipating their next move and then their next move after that.

And it’s about appealing to their emotional needs.

Understanding the customer begins with a clear picture of who they are and what key characteristics they share. It is those key characteristics or idiosyncrasies that make them the best prospects for your product or service. That’s why they are so important to your future success – because they have a need for what you have to offer.

Once you are able to clearly identify the customer and what they want, it’s essential to craft and create a message that speaks directly to them. A general message about a product and the features it offers is never enough.

Customers want to know “what’s in it for me”.

They are seeking value and looking for benefits or products. Your message must clearly articulate the benefits and advantages of what you have to offer. The message must appeal directly to the customer’s needs and appeal to him in a very unique way.

What are most customers looking for in terms of benefits?

People are always looking to save both time and money. If they can find a product that saves time, fills a need, and is appropriately priced, they will buy it.

They’ll even pay more for a product if they truly believe it offers significant or multiple benefits over other similar products. They’re not as interested in features as they are benefits so focus the message towards their emotional buying needs. And don’t be afraid to highlight multiple benefits of a product to really engage the customer.

In today’s fast-paced world and advanced technology, people are always looking for the best and the fastest. They are also looking for ease of purchase. Marketing tactics must respond to this need and your message must be emotionally appealing and soundly convincing.

Back it up!

But just as importantly, be sure you can back up your claims of benefits and value to the customer. It’s not just a customer you want to attract. It’s a ‘repeat customer’ that can help your business soar too. Provide the customer with quality products and follow-up to make sure they are satisfied. Learn from your customers and use that valuable knowledge to anticipate the next need that will surface from customers.

Proactively create a marketing plan that integrates multiple marketing tactics to help ensure optimal success. Deploying effective tactics will quickly result in higher conversions and more sales. And with more sales, you’ll have a thriving business that grows exponentially as word spreads virally about your products and service.

Don’t under-estimate the value of utilising proven, successful marketing tactics when it comes to marketing your products. Know where you want to go before you start the journey. Start with the end in mind.

Envision success and visualise the sale. Take advantage of tried and proven tactics to create a successful business and a secure future.

Success awaits those who can see ahead of the crowd, so always begin with the end in mind.

Becoming The Credible Authority

Becoming the CredibleAuthority for marketing success is the number one thing that any individual or business must do.

Online users are searching the Internet for information, products, and services every minute of every day. With the intense competition and wealth of information available on the Internet today, people do not want to spend their time visiting a site that they do not believe is high quality, a credible authority one, and worthy of their time. They will allow you just a few seconds to grab their attention and that starts the beginning of the relationship, or breaks it.

Proven marketing tactics become increasingly valuable today with the increased competition and skepticism of many web users. If visitors do not perceive a site is high integrity, they quickly click their heels and scamper to another website because they know there are many more.

But people who believe your site has something valuable to offer and that is highly credible will stay around long enough to learn more. They’ll search your content for more information and as they become more intrigued by the content they begin to trust you and what you have to say. If you’ve deployed a marketing tactic that establishes your credibility, you are ahead of the race.

Think about your own buying patterns. If you do not believe you can trust a business, you are most likely to avoid stopping by to browse the products. It doesn’t matter if the business is offline or online. You want to know that you are talking to an expert in the niche.

And that’s how online web users feel too.

There are too many credible resources for them to waste their time on a site that does not meet their expectations of quality and credibility.

So, exactly how do you increase your authority and credibility to attract a wider audience?

First of all, you must position yourself as an authority and as someone who truly understands what the customer needs. You must quickly develop a sense of becoming a credible authority by including valuable information, data, statistics, and compelling content on your website. It’s not just about the product you have to offer, but it’s about your own ability to respond to their needs and questions.

And it’s about your personal experience with the particular niche.

Having credentials related to a particular field can go a long way towards increasing credibility.

But so can experience and connections through a network of similar experts. Many marketers fear the mention of other experts in their field because they assume they will lose business to them. But people appreciate a marketer who is confident enough to talk about others who offer solutions. It actually increases your credibility and helps build a sense of loyalty.

When people know they can come to you for answers and that you will also redirect them to other credible resources, they are most likely to see you as a partner. Having relevant links to reputable websites that also offers information and solutions on a particular niche actually increases your credibility as an expert in the field.

In today’s world of technology, people have a vast array of resources available to them through the Internet. They don’t have to settle for one product or service anymore. They have freedom and flexibility to shop around and if they do not believe your site or products are credible, they will do exactly that.

Before you lose another customer to the click of a mouse, check your own content and information to see if it exudes confidence and credibility. If not, it’s time for an over-haul of marketing tactics that position you as an expert in the field.

Marketing tactics that include positioning yourself as the credible authority are more likely to land you at the finish line as the winner.

Everything You Need To Know About Headline Creation

There is no more valuable skill you could acquire as a marketer, than the  skill of creating attention grabbing headlines. It’s a skill that once mastered, can be used anytime, anywhere, to attract more prospects, increase your sales, improve your cash flow, and boost your profits!

images
headline creation tips

Headlines are your “front line” to any market. It’s the first thing most  prospects see. Your headline is your one big chance to interest and influence a selected audience with your message.

If you want your messages to get noticed, if you want to be heard, if you want to make a splash in the marketplace you need to have headlines that not only work, but, work extremely well.

Below are a few tips on headline creation.

1. Grab your target prospect by the jugular! Get right to it– don’t beat around the bush. Reach out daringly and directly in a way that’s impossible for prospects to overlook.

2. Make your headline tempting, teasing, and tantalizing. Touch a nerve in your prospect. Generate a headline that’s difficult to forget so your prospect is “driven” to find out more.

3. Keep it clear and concise. Refine… rewrite… reduce… and otherwise modify until you have your headline down to a brief statement with an unmistakable message. Craft a handful of words that resonate with your prospect. Most people today prefer information in quick, easy to digest, bite-size pieces.

4. Compose your headline with an understanding of the sheer volume of competing messages that are all vying for the same prospect’s attention. You want people to perk-up… to pay attention to your message… so you need to develop a headline that advertising-weary eyes will find appealing. Entice prospects into the rest of your message with a riveting opener.

5. Consider it your most important hook– a line or two you run at the top of a display ad or marketing piece to lure attention. In effect, your targeted headline says this, “Here’s something important, unique and of value to you, dear prospect. Pay attention here or you’ll miss out”.

6. Stick to a single, coherent idea or concept with your headline. Focus on one powerful thought that is easily understood and absorbed in an instant. Think of your headline as a “grabber” that must be compelling enough to interrupt the busy prospect and get him to notice your message. Your headline does its job when the otherwise indifferent reader is pulled into the body of your message. One strong idea is all you can reasonably expect busy people to grasp in a quick glance.

7. Summarise your main selling point as a headline. Readers should get the gist of what your entire message is about by reading headlines and sub-headings only. By offering your strongest selling point up-front, you help attract prospects who are genuinely interested and you’ll help turn away the “tire-kickers”.

8. imgresCapture attention quickly. The single, most important task of any headline is to get noticed. One way to get noticed is to stand out from the crowd. Think of your ad as a telegraphic communication, conceived for the purpose of attracting qualified attention from the maximum number of prospects. Your headline needs to hit hard and hit fast.

9. Be careful about making statements that others could easily claim as their own. Generic benefits that others offer are too common to be effective. Add an original twist with a specific promise or result. Do something radically different and you’ll get noticed.

10. Convert facts into meaningful prospect benefits. Avoid headlines that are mere factual statements about a product or service. The facts are only features and features by themselves, don’t sell. Prospects are attracted by what those facts mean. It’s the sizzling benefits and mouthwatering descriptions that draw huge numbers of prospects.

11. Be upbeat and positive. Paint a bright future. Offer workable solutions that provide hope and inspiration to your audience. Avoid gloomy, negative headlines. Raise the spirits of your audience with an upbeat, helpful approach.

12. Simplify your message so it’s easy to grasp. Don’t force people to stop and think about what it is you’re trying to say, or you’ll quickly lose the audience. Your prospects won’t waste any valuable time trying to figure it out. Make it easy for them.

13. Distinguish your message from all others. Take a road less traveled. Try an approach that’s different from the typical or traditional. You’ll attract more attention when you break the mold and do something that sets you apart.

14. Strive for a provocative headline. Formulate words that jar your prospect to grab his attention. Compel your audience to read on to get the full story. Insist on the strongest, most compelling collection of words. If your headline fails to capture an audience, the rest of your message won’t even be noticed. Be bold. Pull out all the stops to seize maximum attention.

15. Promote unique advantages or benefits down to one powerful sentence that packs a punch. One format that works is to string your top three benefits together into one statement. Choose the most important, most valuable claim or promise you can offer your prospects. The appeal of a huge promise is what lures prospects.

16. Choose the best 6 or 7 headlines from your longer list of possibilities. Then, put yourself in your prospect’s shoes and select the one heading most likely to stop you in your tracks, if you were scanning a page of classified ads or flipping through a magazine.

17. Do the unexpected. You’ll arouse interest and curiosity so the reader will be drawn in to find out more. Catch prospects by surprise with something interesting. Anything out of the ordinary quickly commands attention. The worst thing you can possibly do is to offer the same old boring headlines that have a similar look to many others.

18. Zero in on the thoughts that are foremost on your prospect’s mind. The more accurately you pinpoint this mindset, the more likely you’ll engage the interest of an increased number of readers. Research is the key.

19. Spark interest by first identifying a problem the prospect has been forced to endure because until now, there was no alternative solution available. Identifying the specific problem helps target qualified prospects, builds rapport, and then sets up the scenario for your new, improved miraculous or magical solution.

20. Craft a headline that piques the readers’ interest. A good headline makes you want to know more. It induces interest by planting a seed of possibility.

21. Customize a famous quotation so it supports your sales message or enhances a major benefit. Look for quotations everywhere and save them in a file folder. When you need a headline with a different twist, pull out your file and begin playing around with different word combinations.

22. Indicate why your audience should believe your claim. Provide detailed proof later in your body copy, but at least hint up-front, at some credibility building evidence to justify your claims. A sub-heading is a great location to suggest supporting proof.

23. Trigger a powerful emotion in your audience. Add a “feel good” or “peace of mind” component and your message will be well received. Present benefits that evoke powerful emotions. Determine what the important issues are that influence prospects, and then zero in on these key concerns. Headlines that stir emotions motivate active readership.

24. Try presenting what your product isn’t, before revealing what it is. This helps to carve out a special niche in the marketplace and it arouses curiosity because the reader can identify with claims about what your product is not, which is exactly the thing many competitors are pushing.

25. Appeal to the anger and frustration experienced by prospects. This tells the prospect that you’re acutely aware of the problem and you understand how he feels. Bingo! Instant rapport.

26. Be clear enough in your wording to at least hint at the benefit you have to offer. If the main headline isn’t crystal clear on the benefit offered, use a sub-heading that directly expounds on that benefit. Avoid blind headlines that may attract attention, but aren’t followed up with a big benefit promise.

27. Turn passive, scanning readers into active, interested prospects by encouraging action by issuing a direct command somewhere in your headline. Many people, consciously or unconsciously, prefer to be led by others, rather than initiating an action. Including a call to action can help boost response.

28. Establish a position of prominence by raising the perception of your product or service to heroic status. Make a compelling promise. Elevate your new, alternative solution to a superior level. Use this strategy when offering a radical, new approach to a long-endured problem that’s costly or challenging to deal with. Anything that makes life easier, more enjoyable or less expensive, a solution that promises more gain and/or less pain, could be considered a welcome addition to the marketplace.

29. Ask a question. Provoke people to ponder. Relevant, targeted question headlines are something few can resist. They involve the reader and draw him deep into the heart of the message. Carefully constructed question headlines beg to be answered and therefore, pull prospects inside.

30. Encourage prospects to take action. Challenge the reader to make things happen, to take charge, in order to improve some condition or circumstance in their lives. Use an alluring promise with a substantial reward.

Authority Branding

Why Branding Yourself As An Authority Is So Important.

imagesBranding is extremely important as the average consumer is spoilt for choice and only the best will do. Now, you may not have the greatest product in the world, yet you can position yourself as the an authority with a few good marketing strategies.

What makes you different from the guy down the street? In order to succeed in whatever field that you are in, do you know that you need to establish yourself as some kind of authority on the product or service that you are providing?

People in the 21st century are inherently skeptical because there are a thousand and one other brands out there. It is much harder to acquire a new customer than it is compared to keeping an existing one. When you have the expert branding, people are more likely to treat you as an authority and listen to every word you say rather than treating you like a sleazy salesman trying to get into their pockets.

Branding yourself also gives you tremendous CONFIDENCE! After all, when people listen to you and they take notes, you know you’ve hit the jackpot!

Building Your Credibility

imgresCredibility is very closely associated with branding. Branding will help you to get the first sale, but your credibility is what keeps people coming back for MORE! When you have built your credibility in your business as a trusted brand, it takes far less time to get repeat sales from existing customers and the people they refer compared to convincing them from scratch.

Don’t look down on the customer with a buying power of $3 or less. A customer that spends $3 over a period of 2 years can amount to a lot of money. Furthermore, they are likely to recommend other customers to your doorstep!

Remember the story about the foolish milkman? The foolish milkman refuses to service a young chap who lives far down the street. He thinks that it is not worth the trouble. He doesn’t realize that that young chap will someday get married and have 3-4 kids who will consume much more milk somewhere down the line! Never ever discount a single customer! And that’s not all, when you are credible, you become the ‘go to’ guy when people think of the product or service that you are offering (therefore saving you time and money in acquiring new clients and customers)

 

Is Your Business Scalable?

Scalability is very important. You can’t do everything by yourself as you only have 24 hours in a day. Can you leverage or outsource your tasks?

In any business model, you must be able to find a business model that scales upwards. In other words, it means that the business will earn you more money the longer you are in that industry. If the business or the market that you are in requires you to work longer and longer for the same amount of pay, then you either need to innovate a new idea or get out of it as soon as possible.

Build Your Business Flexibly!

Nothing is permanent in the 21st century. Now it is not about the strongest that survives but rather the one that adapts to changes quickly! You must be able to adapt quickly to market changes like rising costs and changes in the demand. If you are not good at adapting, you will miss out on a lot of opportunities. You don’t want to start changing only when you are running out of money or when all your customers have ran away to your competitors! By then it would be too late!

How To Prepare The Perfect Business Pitch

thWhen preparing the perfect business pitch or presentation there are a few key things to consider and also there are certain ways to do them.

Clear summary of what your business does

Perhaps the most important thing of all is to clearly explain exactly what your business does and how it intends to make money. Try to include in the first sentence a simple overview of your company and then build on from there, perhaps going on to introduce your various products, target customers and routes to market. Do not use elaborate or highly technical language as it could confuse investors before they have read more than a few lines of your pitch. Images of your products/services are easy to digest and will help to increase investor interest.

Presentation video

When you present a project to businesses, more than the project itself, you as an entrepreneur will be judged on your ability to run the project. By posting a presentation video of the director / creator of the project, you will be able to attract more potential investors who will judge your ability to deliver success.

To get some ideas take a look at the pitch videos of some companies that you like, as well as ones that you don’t like. Think about why some videos were better than others and you can then plan your own accordingly. Above all, make it short, eye-catching and informative.

The market

Being able to sell a product is all well and good but investors want to know just how big the market potential is. Figures showing market size and forecast growth are always welcome, but make sure you have a credible source for your figures.

Also try to pinpoint your main competition. You may have an industry disrupting idea or world-beating new product but there will always be someone else around to potentially trip you up. Identifying relevant competitors will also show potential investors that you have done your homework on the industry. Compare your product to theirs and explain why you have a competitive advantage.

What you will spend the money on

If investors are giving you their hard-earned cash they will want to know what you are going to spend it on, so there is no harm in going into great detail here. If for example you are going to spend 50% of the funds raised on marketing then say exactly what types of marketing you will use and how much you will spend on each.

It is also important to be specific. Try not to use vague terms such as “working capital” as it may put people off if they don’t know exactly you will be spending the money on.

Exit strategy

thIn the long-term your investors will want to realise value on their investment. There are only two ways that this can happen – via a sale of their shares or through distributions such as dividends. For a private company the former is usually achieved by a sale of the business, flotation on a public market or the company buying back its own shares. The dividend policy is entirely at your discretion. Investors will usually be expecting to see a return within 3 to 5 years, so think about how best you plan to realise value within this time period.

However you intend to realise value for your investors make it clear which is your preference and perhaps also give a timeframe. For example you might like to say you are targeting an IPO on a public market within the next 3 years or the payment of dividends within 5 years.

The early stages of business management are of great importance, perhaps even more important than the product or service they are selling. Investors want to see the team behind the company and more importantly they want to know what experience they have in the industry. If you have previously grown and sold a similar business then shout about it. If not then let investors know about your previous relevant work experience.

Promoting Your Crowdfunding Campaign

Fundraising has always been a hectic task for those who have ideas. The idea might be a creative one, technology related or any social cause. A crowdfunding campaign is an alternative way of raising funds it has already gained momentum in countries like the US and UK where people easily raise funds for their projects by utilising the power of the crowd.

imagesRaising funds through crowdfunding is not a hard nut to crack once you know what you are doing. To convince the crowd that your project is genuine and the money they are putting will be utilised in an appropriate way, you need to build a campaign that is attractive enough. Do not forget to incorporate videos and images as people prefer images and videos over simple text. Make sure your project has an angle that touches people straight away.

Create a buzz, at least, a week before your campaign goes live. Notify your friends and family about your project and try to get feedback from them as it is always better to get advice from people you know and trust. Your activeness on social media will also contribute in the success of your campaign. Social media plays a very important role in the success of your crowdfunding campaign as you never know where you could find your next potential backer. Be it twitter, Facebook or Instagram, try to make maximum people aware about your campaign.

The success of your crowdfunding campaign also depends on what platform you choose to raise funds. The amount of traffic it generates, payment options available, accessibility, and terms of use. Do keep your researches ready, so that your hard work does not go in vain.

A contributor will always look for what they will be getting in return. Build a reward structure that is appealing. It might be a coffee date or a beautiful handwritten letter. Those things that express your gratitude towards the backer that money can’t buy.

crowdfunding would not only help you to raise funds but also to connect you with your patrons and people who genuinely care about the success of your project.

How Do You Drive Traffic From Social Media To your crowdfunding Campaign?

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crowdfunding

How do you use the power of the crowd or network you have been building for the past few years on your Facebook or through your Twitter followers?

In the current financial market raising the funds to expand your business idea or launch a new product can be tricky. However, crowdfunding is becoming a popular choice for the businesses. There are a large number of online crowdfunding platforms that offer the chance to fund your business idea using the power of the community.

Anyone who is interested in funding can share the information on social media platforms by emailing, blogging, tweeting and sharing the links. Social networking platforms make it easy for the people to find your crowdfunding campaign and fund if they like your idea.

However, the question is how can you ensure that your crowdfunding campaign is a successful one? With more and more companies turning to crowdfunding platforms, you need to make sure that your campaign pitch should stand out from the crowd. Here is a guide including the best ways to make your crowdfunding campaign successful by leveraging the power of social media:

1. Plan Your Campaign Pitch

Plan Your Campaign Pitch  that stands out from the crowd needs a lot of planning, and this is an important first step you can’t ignore. Plan carefully for the amount you want to raise, how you are going to raise this money and how would you use this money. How you are going to reward people who invest in your campaign? To create a good pitch, you need to provide info on the industry that your business is in and create a prediction report regarding growth and value of your idea.

2. Believe in Your Product

In general terms, it sounds very easy to say, but if you are passionate about your idea, this will shine through your campaign pitch. Attract people to find out more about you and your business idea, include as much information as you can about your idea and the product offering. Excite the audience through a well written script, with a well captured and edited video.

3. Make use of Images and Videos:

The pitch needs to be visually appealing if you are going to grab the attention of the people. Every time you reach a milestone create customised eye-catching images as this will create a talking point for the potential backers. Social media makes it easier to leverage networks visually, platforms like Pinterest and Instagram gives you the opportunity to post interesting images of your campaign.
The use of Video adds alluring appeal ensuring people spend more time learning about your pitch. You should use the power of sites like YouTube and Vimeo to drive traffic from there to your crowdfunding campaign.

4. Market your Pitch:

Social Media plays a vital role in the success of crowdfunding campaign. If used effectively, it can not only drive traffic but also increase the engagement of the people, which is a critical factor for crowdfunding.

Here are some ideas to market your pitch effectively:

• Facebook & Twitter. Sharing regular posts on your Facebook and Twitter are most appropriate for your target audience. Facebook and Twitter are a good way to show that your campaign is widespread and driving traffic.

• Emailing: Sending messages and emails to your connections or contacts through emails, LinkedIn, Social Networking Groups and newsletter list shall also have a real impact.

• Ask people to share the pitch of your campaign. Create an image or video that people can host on their blog.

• Design a new web page on your website to tell people about your campaign and update them.

• Spread your pitch to the press. Start with the local newspapers then move to national press and industry publications and blogs. A well-written and gripping PR will go a long way in getting your idea heard.

5. Communicate

Make sure that you respond to all the questions as soon as they are posted and keep in touch with your backers. You should also be active on your social media accounts and make sure you answer all the queries. If you keep in touch with your backers, it becomes easier to raise additional funds from the existing investors so always keep communicating with them.