Everything You Need To Know About Headline Creation

There is no more valuable skill you could acquire as a marketer, than the  skill of creating attention grabbing headlines. It’s a skill that once mastered, can be used anytime, anywhere, to attract more prospects, increase your sales, improve your cash flow, and boost your profits!

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headline creation tips

Headlines are your “front line” to any market. It’s the first thing most  prospects see. Your headline is your one big chance to interest and influence a selected audience with your message.

If you want your messages to get noticed, if you want to be heard, if you want to make a splash in the marketplace you need to have headlines that not only work, but, work extremely well.

Below are a few tips on headline creation.

1. Grab your target prospect by the jugular! Get right to it– don’t beat around the bush. Reach out daringly and directly in a way that’s impossible for prospects to overlook.

2. Make your headline tempting, teasing, and tantalizing. Touch a nerve in your prospect. Generate a headline that’s difficult to forget so your prospect is “driven” to find out more.

3. Keep it clear and concise. Refine… rewrite… reduce… and otherwise modify until you have your headline down to a brief statement with an unmistakable message. Craft a handful of words that resonate with your prospect. Most people today prefer information in quick, easy to digest, bite-size pieces.

4. Compose your headline with an understanding of the sheer volume of competing messages that are all vying for the same prospect’s attention. You want people to perk-up… to pay attention to your message… so you need to develop a headline that advertising-weary eyes will find appealing. Entice prospects into the rest of your message with a riveting opener.

5. Consider it your most important hook– a line or two you run at the top of a display ad or marketing piece to lure attention. In effect, your targeted headline says this, “Here’s something important, unique and of value to you, dear prospect. Pay attention here or you’ll miss out”.

6. Stick to a single, coherent idea or concept with your headline. Focus on one powerful thought that is easily understood and absorbed in an instant. Think of your headline as a “grabber” that must be compelling enough to interrupt the busy prospect and get him to notice your message. Your headline does its job when the otherwise indifferent reader is pulled into the body of your message. One strong idea is all you can reasonably expect busy people to grasp in a quick glance.

7. Summarise your main selling point as a headline. Readers should get the gist of what your entire message is about by reading headlines and sub-headings only. By offering your strongest selling point up-front, you help attract prospects who are genuinely interested and you’ll help turn away the “tire-kickers”.

8. imgresCapture attention quickly. The single, most important task of any headline is to get noticed. One way to get noticed is to stand out from the crowd. Think of your ad as a telegraphic communication, conceived for the purpose of attracting qualified attention from the maximum number of prospects. Your headline needs to hit hard and hit fast.

9. Be careful about making statements that others could easily claim as their own. Generic benefits that others offer are too common to be effective. Add an original twist with a specific promise or result. Do something radically different and you’ll get noticed.

10. Convert facts into meaningful prospect benefits. Avoid headlines that are mere factual statements about a product or service. The facts are only features and features by themselves, don’t sell. Prospects are attracted by what those facts mean. It’s the sizzling benefits and mouthwatering descriptions that draw huge numbers of prospects.

11. Be upbeat and positive. Paint a bright future. Offer workable solutions that provide hope and inspiration to your audience. Avoid gloomy, negative headlines. Raise the spirits of your audience with an upbeat, helpful approach.

12. Simplify your message so it’s easy to grasp. Don’t force people to stop and think about what it is you’re trying to say, or you’ll quickly lose the audience. Your prospects won’t waste any valuable time trying to figure it out. Make it easy for them.

13. Distinguish your message from all others. Take a road less traveled. Try an approach that’s different from the typical or traditional. You’ll attract more attention when you break the mold and do something that sets you apart.

14. Strive for a provocative headline. Formulate words that jar your prospect to grab his attention. Compel your audience to read on to get the full story. Insist on the strongest, most compelling collection of words. If your headline fails to capture an audience, the rest of your message won’t even be noticed. Be bold. Pull out all the stops to seize maximum attention.

15. Promote unique advantages or benefits down to one powerful sentence that packs a punch. One format that works is to string your top three benefits together into one statement. Choose the most important, most valuable claim or promise you can offer your prospects. The appeal of a huge promise is what lures prospects.

16. Choose the best 6 or 7 headlines from your longer list of possibilities. Then, put yourself in your prospect’s shoes and select the one heading most likely to stop you in your tracks, if you were scanning a page of classified ads or flipping through a magazine.

17. Do the unexpected. You’ll arouse interest and curiosity so the reader will be drawn in to find out more. Catch prospects by surprise with something interesting. Anything out of the ordinary quickly commands attention. The worst thing you can possibly do is to offer the same old boring headlines that have a similar look to many others.

18. Zero in on the thoughts that are foremost on your prospect’s mind. The more accurately you pinpoint this mindset, the more likely you’ll engage the interest of an increased number of readers. Research is the key.

19. Spark interest by first identifying a problem the prospect has been forced to endure because until now, there was no alternative solution available. Identifying the specific problem helps target qualified prospects, builds rapport, and then sets up the scenario for your new, improved miraculous or magical solution.

20. Craft a headline that piques the readers’ interest. A good headline makes you want to know more. It induces interest by planting a seed of possibility.

21. Customize a famous quotation so it supports your sales message or enhances a major benefit. Look for quotations everywhere and save them in a file folder. When you need a headline with a different twist, pull out your file and begin playing around with different word combinations.

22. Indicate why your audience should believe your claim. Provide detailed proof later in your body copy, but at least hint up-front, at some credibility building evidence to justify your claims. A sub-heading is a great location to suggest supporting proof.

23. Trigger a powerful emotion in your audience. Add a “feel good” or “peace of mind” component and your message will be well received. Present benefits that evoke powerful emotions. Determine what the important issues are that influence prospects, and then zero in on these key concerns. Headlines that stir emotions motivate active readership.

24. Try presenting what your product isn’t, before revealing what it is. This helps to carve out a special niche in the marketplace and it arouses curiosity because the reader can identify with claims about what your product is not, which is exactly the thing many competitors are pushing.

25. Appeal to the anger and frustration experienced by prospects. This tells the prospect that you’re acutely aware of the problem and you understand how he feels. Bingo! Instant rapport.

26. Be clear enough in your wording to at least hint at the benefit you have to offer. If the main headline isn’t crystal clear on the benefit offered, use a sub-heading that directly expounds on that benefit. Avoid blind headlines that may attract attention, but aren’t followed up with a big benefit promise.

27. Turn passive, scanning readers into active, interested prospects by encouraging action by issuing a direct command somewhere in your headline. Many people, consciously or unconsciously, prefer to be led by others, rather than initiating an action. Including a call to action can help boost response.

28. Establish a position of prominence by raising the perception of your product or service to heroic status. Make a compelling promise. Elevate your new, alternative solution to a superior level. Use this strategy when offering a radical, new approach to a long-endured problem that’s costly or challenging to deal with. Anything that makes life easier, more enjoyable or less expensive, a solution that promises more gain and/or less pain, could be considered a welcome addition to the marketplace.

29. Ask a question. Provoke people to ponder. Relevant, targeted question headlines are something few can resist. They involve the reader and draw him deep into the heart of the message. Carefully constructed question headlines beg to be answered and therefore, pull prospects inside.

30. Encourage prospects to take action. Challenge the reader to make things happen, to take charge, in order to improve some condition or circumstance in their lives. Use an alluring promise with a substantial reward.

Authority Branding

Why Branding Yourself As An Authority Is So Important.

imagesBranding is extremely important as the average consumer is spoilt for choice and only the best will do. Now, you may not have the greatest product in the world, yet you can position yourself as the an authority with a few good marketing strategies.

What makes you different from the guy down the street? In order to succeed in whatever field that you are in, do you know that you need to establish yourself as some kind of authority on the product or service that you are providing?

People in the 21st century are inherently skeptical because there are a thousand and one other brands out there. It is much harder to acquire a new customer than it is compared to keeping an existing one. When you have the expert branding, people are more likely to treat you as an authority and listen to every word you say rather than treating you like a sleazy salesman trying to get into their pockets.

Branding yourself also gives you tremendous CONFIDENCE! After all, when people listen to you and they take notes, you know you’ve hit the jackpot!

Building Your Credibility

imgresCredibility is very closely associated with branding. Branding will help you to get the first sale, but your credibility is what keeps people coming back for MORE! When you have built your credibility in your business as a trusted brand, it takes far less time to get repeat sales from existing customers and the people they refer compared to convincing them from scratch.

Don’t look down on the customer with a buying power of $3 or less. A customer that spends $3 over a period of 2 years can amount to a lot of money. Furthermore, they are likely to recommend other customers to your doorstep!

Remember the story about the foolish milkman? The foolish milkman refuses to service a young chap who lives far down the street. He thinks that it is not worth the trouble. He doesn’t realize that that young chap will someday get married and have 3-4 kids who will consume much more milk somewhere down the line! Never ever discount a single customer! And that’s not all, when you are credible, you become the ‘go to’ guy when people think of the product or service that you are offering (therefore saving you time and money in acquiring new clients and customers)

 

Is Your Business Scalable?

Scalability is very important. You can’t do everything by yourself as you only have 24 hours in a day. Can you leverage or outsource your tasks?

In any business model, you must be able to find a business model that scales upwards. In other words, it means that the business will earn you more money the longer you are in that industry. If the business or the market that you are in requires you to work longer and longer for the same amount of pay, then you either need to innovate a new idea or get out of it as soon as possible.

Build Your Business Flexibly!

Nothing is permanent in the 21st century. Now it is not about the strongest that survives but rather the one that adapts to changes quickly! You must be able to adapt quickly to market changes like rising costs and changes in the demand. If you are not good at adapting, you will miss out on a lot of opportunities. You don’t want to start changing only when you are running out of money or when all your customers have ran away to your competitors! By then it would be too late!

How To Prepare The Perfect Business Pitch

thWhen preparing the perfect business pitch or presentation there are a few key things to consider and also there are certain ways to do them.

Clear summary of what your business does

Perhaps the most important thing of all is to clearly explain exactly what your business does and how it intends to make money. Try to include in the first sentence a simple overview of your company and then build on from there, perhaps going on to introduce your various products, target customers and routes to market. Do not use elaborate or highly technical language as it could confuse investors before they have read more than a few lines of your pitch. Images of your products/services are easy to digest and will help to increase investor interest.

Presentation video

When you present a project to businesses, more than the project itself, you as an entrepreneur will be judged on your ability to run the project. By posting a presentation video of the director / creator of the project, you will be able to attract more potential investors who will judge your ability to deliver success.

To get some ideas take a look at the pitch videos of some companies that you like, as well as ones that you don’t like. Think about why some videos were better than others and you can then plan your own accordingly. Above all, make it short, eye-catching and informative.

The market

Being able to sell a product is all well and good but investors want to know just how big the market potential is. Figures showing market size and forecast growth are always welcome, but make sure you have a credible source for your figures.

Also try to pinpoint your main competition. You may have an industry disrupting idea or world-beating new product but there will always be someone else around to potentially trip you up. Identifying relevant competitors will also show potential investors that you have done your homework on the industry. Compare your product to theirs and explain why you have a competitive advantage.

What you will spend the money on

If investors are giving you their hard-earned cash they will want to know what you are going to spend it on, so there is no harm in going into great detail here. If for example you are going to spend 50% of the funds raised on marketing then say exactly what types of marketing you will use and how much you will spend on each.

It is also important to be specific. Try not to use vague terms such as “working capital” as it may put people off if they don’t know exactly you will be spending the money on.

Exit strategy

thIn the long-term your investors will want to realise value on their investment. There are only two ways that this can happen – via a sale of their shares or through distributions such as dividends. For a private company the former is usually achieved by a sale of the business, flotation on a public market or the company buying back its own shares. The dividend policy is entirely at your discretion. Investors will usually be expecting to see a return within 3 to 5 years, so think about how best you plan to realise value within this time period.

However you intend to realise value for your investors make it clear which is your preference and perhaps also give a timeframe. For example you might like to say you are targeting an IPO on a public market within the next 3 years or the payment of dividends within 5 years.

The early stages of business management are of great importance, perhaps even more important than the product or service they are selling. Investors want to see the team behind the company and more importantly they want to know what experience they have in the industry. If you have previously grown and sold a similar business then shout about it. If not then let investors know about your previous relevant work experience.

Promoting Your Crowdfunding Campaign

Fundraising has always been a hectic task for those who have ideas. The idea might be a creative one, technology related or any social cause. A crowdfunding campaign is an alternative way of raising funds it has already gained momentum in countries like the US and UK where people easily raise funds for their projects by utilising the power of the crowd.

imagesRaising funds through crowdfunding is not a hard nut to crack once you know what you are doing. To convince the crowd that your project is genuine and the money they are putting will be utilised in an appropriate way, you need to build a campaign that is attractive enough. Do not forget to incorporate videos and images as people prefer images and videos over simple text. Make sure your project has an angle that touches people straight away.

Create a buzz, at least, a week before your campaign goes live. Notify your friends and family about your project and try to get feedback from them as it is always better to get advice from people you know and trust. Your activeness on social media will also contribute in the success of your campaign. Social media plays a very important role in the success of your crowdfunding campaign as you never know where you could find your next potential backer. Be it twitter, Facebook or Instagram, try to make maximum people aware about your campaign.

The success of your crowdfunding campaign also depends on what platform you choose to raise funds. The amount of traffic it generates, payment options available, accessibility, and terms of use. Do keep your researches ready, so that your hard work does not go in vain.

A contributor will always look for what they will be getting in return. Build a reward structure that is appealing. It might be a coffee date or a beautiful handwritten letter. Those things that express your gratitude towards the backer that money can’t buy.

crowdfunding would not only help you to raise funds but also to connect you with your patrons and people who genuinely care about the success of your project.

How Do You Drive Traffic From Social Media To your crowdfunding Campaign?

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crowdfunding

How do you use the power of the crowd or network you have been building for the past few years on your Facebook or through your Twitter followers?

In the current financial market raising the funds to expand your business idea or launch a new product can be tricky. However, crowdfunding is becoming a popular choice for the businesses. There are a large number of online crowdfunding platforms that offer the chance to fund your business idea using the power of the community.

Anyone who is interested in funding can share the information on social media platforms by emailing, blogging, tweeting and sharing the links. Social networking platforms make it easy for the people to find your crowdfunding campaign and fund if they like your idea.

However, the question is how can you ensure that your crowdfunding campaign is a successful one? With more and more companies turning to crowdfunding platforms, you need to make sure that your campaign pitch should stand out from the crowd. Here is a guide including the best ways to make your crowdfunding campaign successful by leveraging the power of social media:

1. Plan Your Campaign Pitch

Plan Your Campaign Pitch  that stands out from the crowd needs a lot of planning, and this is an important first step you can’t ignore. Plan carefully for the amount you want to raise, how you are going to raise this money and how would you use this money. How you are going to reward people who invest in your campaign? To create a good pitch, you need to provide info on the industry that your business is in and create a prediction report regarding growth and value of your idea.

2. Believe in Your Product

In general terms, it sounds very easy to say, but if you are passionate about your idea, this will shine through your campaign pitch. Attract people to find out more about you and your business idea, include as much information as you can about your idea and the product offering. Excite the audience through a well written script, with a well captured and edited video.

3. Make use of Images and Videos:

The pitch needs to be visually appealing if you are going to grab the attention of the people. Every time you reach a milestone create customised eye-catching images as this will create a talking point for the potential backers. Social media makes it easier to leverage networks visually, platforms like Pinterest and Instagram gives you the opportunity to post interesting images of your campaign.
The use of Video adds alluring appeal ensuring people spend more time learning about your pitch. You should use the power of sites like YouTube and Vimeo to drive traffic from there to your crowdfunding campaign.

4. Market your Pitch:

Social Media plays a vital role in the success of crowdfunding campaign. If used effectively, it can not only drive traffic but also increase the engagement of the people, which is a critical factor for crowdfunding.

Here are some ideas to market your pitch effectively:

• Facebook & Twitter. Sharing regular posts on your Facebook and Twitter are most appropriate for your target audience. Facebook and Twitter are a good way to show that your campaign is widespread and driving traffic.

• Emailing: Sending messages and emails to your connections or contacts through emails, LinkedIn, Social Networking Groups and newsletter list shall also have a real impact.

• Ask people to share the pitch of your campaign. Create an image or video that people can host on their blog.

• Design a new web page on your website to tell people about your campaign and update them.

• Spread your pitch to the press. Start with the local newspapers then move to national press and industry publications and blogs. A well-written and gripping PR will go a long way in getting your idea heard.

5. Communicate

Make sure that you respond to all the questions as soon as they are posted and keep in touch with your backers. You should also be active on your social media accounts and make sure you answer all the queries. If you keep in touch with your backers, it becomes easier to raise additional funds from the existing investors so always keep communicating with them.

 

Is Crowdfunding Viable

imagesMore businesses than ever before are turning to crowdfunding to attract investors to their startups, but does it have a place in the Internet Marketing space?

So what exactly makes crowdfunding such an attractive alternative marketing option? Also what can Digital Marketers learn from this latest online phenomenon?

crowdfunding refers to social lending, peer to peer lending and seed funding. Simply put it is when individuals pledge money to a company that’s pitching their idea. The financial requirements are made clear for all to see, and once the target is met the money that has been pledged then becomes available to the business.

Why Choose crowdfunding?

crowdfunding has become part of popular culture. People are no longer purely interested in aesthetic creativity, but also in the interactive element. crowdfunding uses the Internet to talk to thousands, if not millions of potential funders.

It gives businesses and entrepreneurs the perfect opportunity to connect with their potential investors. Rather than seeking investments from a few people for a large sum of money, companies are able to reach out to an unlimited number of potential investors for smaller amounts of money.

So what can the Digital Marketing industry learn from crowdfunding?

crowdfunding is an effective way to promote your business message, increase social presence and boost your target audience. By taking the principles used in crowdfunding and using it in their campaigns Digital Marketers can tap into another source of promotion.

Available Platforms

imagesThere are various different platforms that businesses can raise funding on. So it’s important to find the right one for your crowdfunding goals and needs. Here are some of the most influential:

Kickstarter is one of the earlier platforms and has experienced strong growth over the years due to its successful campaigns. This platform is best suited to creative projects looking to raise capital through donation-based funding.

Unlike Kickstarter which remains focused on creative projects, Indiegogo approves donation-based campaigns for almost anything – from music and charities, to personal finance and hobbyists. Indiegogo has gained a huge international presence due to its flexible approach to fundraising.

Crowdfunder is best suited for those looking to raise investments, not rewards. It has one of the biggest and fastest growing network of investors of all the platforms. Crowdfunder offers an alternative investment opportunity from the likes of Kickstarter and Indiegogo, giving potential investors the chance to enter a more formal arrangement.

RocketHub is a donation-based platform serving a variety of creative projects. The company’s FuelPad and LaunchPad programs help campaigners connect with potential advertisers and marketers and collaborate for the success of a campaign.

Crowdrise is a great platform for donation-based funding for causes and charity. They have established a large network of fundraisers looking for the next big cause to back. Their unique Points System tracks and displays how much impact members and organisations are making through their donations.

Google Tools For An Easier Business Life

Google offers plenty of helpful tools for marketers everywhere and it’s good to know that you can use all of them on just one login. Businesses should certainly look to take advantage of these tools, especially as the following tools are all free to use!

Google Adwords

Google AdWords is free to use, but if you’re not getting enough traffic through organic search then you should consider undertaking a paid search campaign. Essentially you can bid for a specific set of one or more keywords and dramatically increase the amount of traffic your website generates. The fact is, businesses are reliant on Google to generate the highest level of exposure, so launching an effective PPC campaign could be exactly what you need to get your website out there.

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Adwords keyword tool

This is an extremely useful tool for PPC, SEO purposes and for keyword research, this tool can help you select which keywords generate the most traffic and what has the most competition to help configure the ideal keywords for your website to target. It will also suggest additional keywords that are suitable to your business.

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Google Alerts

Google Alerts offers a useful way to stay on top of the latest news relevant to your market, you can use the tool to let you know when a specific search term is mentioned and choose to have updates as they happen, every day or every week. You can have alerts delivered straight to your email inbox or your RSS reader.

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Google Analytics

This is one of the most advanced tools that Google offers and is particularly useful as far as online marketing, web development and blogging is concerned. You can use Google Analytics to learn more about your audience, your traffic sources, your level of social engagement and much more. This is definitely one of the most useful tools on the web for marketers.

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Google Calendar

This tool offers an easy way to keep up with events in your business’ calendar, you can share events with your coworkers or fellow clients, and you can also set reminders and alerts via email for important events.

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Google Docs (Drive)

Google docs offers an excellent way to share documents, spreadsheets, presentations and tables with your fellow employees, which can be edited in real-time. This also saves on the amount of paper you need to print and distribute in the office, since any important document can be shared digitally.

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Google Plus

Google’s social media platform has developed significantly in recent years, with around 500 Million registered users. The search engine is ensuring the social network is incorporated into almost every aspect of the web, your Google+ presence is now an important ranking factor.

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Google Trends

This tool offers an excellent way of tracking and monitoring what’s trending on the web, which makes Google Trends incredibly useful for blogging purposes and for joining in the discussion on a topic relevant to your business.

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GMail

Google Mail is now the leading mail provider with more registered users than any other provider, it also offers more space than the likes of Hotmail, AOL etc. Gmail is easy to use and offers some useful services such as an intelligent smart filtering system.

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Google Voice

Google Voice is available to all Gmail users. In my opinion, these are the top two features: Call forwarding – You can set up your Google Number to receive phone calls from several different phone lines, whether it be your cellphone, house phone, or multiple employees’ work lines. When someone calls your Google Number, you can have up to six phones set to ring. Voice transcription – This feature translates your voicemails into a text message that is sent directly to your mobile phone. This is helpful for responding to those messages that just can’t wait – simply forward the message to your assistant to follow up on immediately! Other Google Voice services include international calling, voicemail, free texting, call history, conference calling, call screening and blocking, and video chat.

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Goo.gle Link Shortener

Because not many people know it exists, Goo.gl is sort of a “top secret” Google tool. It’s easy to use – simply visit Goo.gl and paste any link you would like to shorten. (Shorter links are useful for posting to Twitter, where you are only allowed a limited number of characters.) Goo.gl also functions as a link tracker, showing you how many times each link is clicked. This will help you decide which links are getting the most traction, and to know what people are the most interested in! With Goo.gl, you can see referral information, the geographic location of people who clicked, and which browsers and platforms they used.

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Docusign

In 2012, Google Ventures joined forces with DocuSign, a free electronic signature app that allows you sign and send a document right from your cell phone.

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Google Adsense

Make money by allowing engaging, relevant ads to be displayed on your website, mobile site, site search or videos. Some people are reluctant to take any focus off of their website. But, depending on your organisation and its partners, members and programs, using Google AdSense to host ads may be beneficial to you.

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Google Site Search

Google is a powerful search engine, and this helpful tip makes it even more effective. You can restrict your search to specific websites content. In the Google search box, type your search term. Then, type the term “site” followed by a colon. (For example, IM Solutions: www.helpfulimsolutions.com) Test it with your own website and see what the results return!

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Google Hangouts

What if you could hold a conference call with video chat while sharing a Google Drive document? Now you can with Google+ Hangouts! Google+ Hangout allows you have a video conference with up to 10 people, while sharing Google Drive documents. This is a great tool for interviews, office meetings and out-of-town business meetings. Public Hangouts are live streaming video conferences that anyone can watch. Create your own live Hangout, or find one to watch!

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Google Translate

With Google Translate you do not even need to know what languages you have come across thanks to the auto detect features that come with it. Very quick and easy tool to use, however not always a perfect translation but it will get the point across.

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Google Insights

Google Insights allows you to search for keywords to see their trends over a period of time. This way you can check just how popular a particular word or phrase is based on its location and seasonal preference throughout the year.

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6 Remarkable Split Testing Hacks

There isn’t a serious marketer around who isn’t constantly on the lookout for clever ways to get more opt-ins, generate more sales and make more money, and that is why serious marketers know the value of split testing. split testing is all about finding out what really works so you can make more money while reducing the time and cost of advertising.

So to that end, check out these six incredible split testing hacks.

1. Focus On What Matters

It’s easy to get hooked on split testing, especially when you see those initial results. But not every test you run is going to provide game-changing conversion rates. That’s why you’ll want to focus 80% to 90% of your time on split testing those factors that are likely to move your conversion rate the most. Those factors include things like your overall offer, your headline, and even the overall design of your page.

Even when you’re working on testing these big factors, be sure you’re making big changes.

For example, adding one extra bonus product to a group of six bonus products isn’t going to make that much of a difference. It’s a change that’s simply not that noticeable.

On the other hand, testing NO bonuses versus offering bonuses is a big change. Likewise, offering one bonus versus offering half a dozen bonuses is also a big, noticeable change.

In short, focus on testing things that are likely to make a difference, rather than the factors that hardly anyone but you is likely to notice.

2. Don’t Stop a Test Prematurely

Once you start running tests, it’s easy to check in on the data early and often. In fact, it’s fun to watch it all unfold to see if your hypothesis is correct. And sometimes you’ll even see one particular result start out way ahead of the variation in terms of conversions.

So what happens?

It’s tempting to stop the test right then. After all, it seems like you can save yourself some time and possibly even money if you stop the test since it looks like one variation is going to win.

Don’t do it!

stm150x150It’s not uncommon for one of your variations to start out way ahead of the other variation during early testing. However, that doesn’t necessarily mean that particular variation is going to end up being the winner. It might win-but it might not. And the only way to tell for sure is run the full test and look at the results.

Sometimes there is some other variable that creates those early results. For example, maybe something happened in the world on the day you launched your campaign which skewed the results. Perhaps a competitor launched a similar product with a similar headline, and so your traffic is coming to your sales page with that other product in mind.

Will that skew your results? You bet it will. And that’s why running your test for a couple of weeks will help smooth out those variables you can’t control, so that you can pick the true winner.

3. Think Outside the Box

We like to think that our own intuition is all that’s needed to run our business. But it turns out that sometimes our own intuition is wrong – and it’s costing us a lot of money.

For example, it’s really common for marketers to assume that the lower a price point, the higher the conversion rate. But many marketers have seen their conversions and profits RISE when they raise their prices. Here are two reasons why?

” Prospects’ perceived value of the product goes up as the price goes up. That’s why people rate wine as tasting better when they’re told its expensive wine. Likewise, raising your price might make the product seem more valuable and desirable, which in turn boosts conversion rates.

” People who buy expensive products are often more serious customers, so you don’t have to issue refunds or spend an inordinate amount of time on customer service issues. Even better, serious customers tend to buy more products in your sales funnel, which means even more profits for you.

Will this particular tactic work for you and your audience? Who knows. The only way to find out for sure is test it. And while you’re testing it, go ahead and think about what other assumptions you’re making that may be costing you some sales.

4. Aim For a 95% Confidence Level

Whenever you’re doing split tests, you need to set your confidence rating. This is a statistical term that states how confident you can be that the final result is the true result.

For example, it’s nearly impossible to achieve a 100% confidence rating, because you’d need to test everyone in your audience. That’s not happening.

Likewise, a 99% confidence rating is difficult to achieve. It’s doable, but you’ll need an extremely large sample size and a LOT of conversions before you’re able to be 99% confident in your results.

That’s why 95% is a good number. It’s still a high number, so you can be reasonably sure that the results from your sample of the population are correct. And yet you don’t need an unreasonably large sample size to achieve these results.

TIP: Depending on what tool you’re using, you may need to do the confidence level calculations yourself. If you’d rather use a “set it and forget it” method, then use a tool like split test Monkey, which does all the calculations for you with their Auto Optimise feature.

5. Look for Inspiration From Others

A lot of online marketers freely share their split-testing results with the online marketing community. And while this information is really useful, it’s ONLY a starting point. You should trust but verify by doing your own tests.

In short, don’t blindly apply someone else’s split testing results to your business. That’s because:

Their audience is different.
Their offer is different.
Their sales letter is different.
They might have done their split test poorly and misinterpreted it.

So the next time you see someone doubled their conversion rate with some cool hack, go ahead and swipe the idea. But be sure to test it for yourself to see how your audience actually responds.

6. Make split testing Easier Than Ever

A lot of marketers make split testing way harder than it needs to be. They get their hands on confidence calculators, they do calculations to figure out the ideal sample size and number of conversions they need, and so on.

Truth is, split testing doesn’t need to be that hard. Instead, all you have to do is get your hands on a good split testing tool, one that will do all those calculations for you. Here’s the one I recommend:

Now if you’ve looked at other tools before, then you’ve seen how you have to install them on your site and configure them correctly before you can even start setting up your tests.

You don’t have to do any of that with split test Monkey. That’s because this is a web-based app, so all you have to do is log into your dashboard and start setting up your tests with just a few clicks of your mouse. And because split test Monkey has an Auto Optimizer function, you don’t even need to do any calculations, because the app handles everything for you!

split testing has never been easier, faster or more profitable. Find out for yourself now by clicking THIS SPLIT TESTING LINK

12 Ways To Create High Converting Webinars

thIn order to have high converting webinars you simply must follow a strict set of proven guidelines in order to have the desired outcome necessary to walk away with a satisfied audience as well as a bunch of new happy customers.

Here are the most important sections of successful high converting webinars in sequential order:

1. The Welcome (pre-webinar)

2. The Introduction (host introduces live – you or a partner)

3. The Hook and The BIG Promise/ (What’s In It For Them)

4. The Story (why are they listening to YOU)

5. Social Proof (does this work and can I do it?)

6. The Agenda (what are you going to tell them during the webinar)

7. Content (high-value actionable training)

8. Social Proof (people like me are doing this)

9. Pitch (how can you make it easy for them to do it)

10. Q&A (alleviate skepticism and overcome fears)

11. Reclose (how can I buy)

12. Say your thanks and goodbyes

Now allow me to explain in more detail how you can have high converting webinars.

1. The Welcome: Usually around 15 minutes before start time your webinar experience should start the moment someone logs in! It doesn’t matter when you are supposed to start. Your attendees need to know they’re in the right place and feel like you care they are there.

2. The Introduction: 1 to 2 minutes. Must set the tone for the webinar while helping to set up your authority/pass the authority to you for the rest of the show.

3. The Hook and The BIG Promise: 3- 5 minutes. What are THEY going to get out of being with you for an hour plus. Also this is where you announce the FREE bonuses the attendees receive at the END of the webinar.

4. The Story: 2 to 3 minutes. Once you’ve delivered the Big Promise to your audience then it’s time to tell them about who you are and why you are qualified to teach them the content you have planned for them. REMEMBER: People buy from people they Know, Like and Trust!

5. Social Proof: 3 to 5 minutes. Carefully orchestrated flow of success stories or case studies from people who have taken action using your product and seen results. “If they can do it then so can you!”

6. The Agenda: 1 to 2 minutes. What is it that you are going to cover again and what will they be able to TAKE ACTION on when they leave the webinar?

7. Content: 45 to 60 minutes. Now you teach them EXACTLY what it is that you promised you would in your Big Promise. You REALLY want to deliver here with your best stuff!

8. More Social Proof: 3 to 5 minutes. Another carefully orchestrated flow of success stories or case studies from people who have taken action using your product and seen results. “If they can do it then so can you!”

9. The Pitch: 5 to 15 minutes. This MUST be done with a high, but not overdone, level of energy, enthusiasm and confidence. You also have to make sure you are transitioning from the last section of the presentation into the pitch the right way or it will seem like all you are there for is to sell them something. The structure of the pitch is actually very important as it determines whether you make a bunch of sales or walk away with a big fat doughnut!

10. Q&A: 10 to 60 minutes (varies depending on audience)

LIVE WEBINAR: Always ask a few questions first that you have control of. Meaning, ask the questions that most people would ask about your product that provides the biggest reason to buy NOW! Then answer questions from the audience, always addressing each person by name when you answer their question. Keep it brief and don’t go into long drawn out dissertations.

EVERGREEN WEBINAR: Ask a set of patent questions that address the most common issues people would have with your product and make sure it ALWAYS leads to why they NEED your product!

11. Close. 2 to 5 minutes. Time to bring them back to the buying mindset. For a hosted webinar it’s best for the host to tell everyone they NEED to get over and buy your program (remember the authority factor). For an evergreen webinar, YOU have to quickly reiterate the reasons to buy and get the last sales.

12. End Game: 1 to 2 minutes Time to wrap things up, thank everyone for attending and say your goodbyes!

The Finer Points

thYou MUST have presentation “personality” or you will lose your audience right from the start!

Slides MUST be professional but don’t have to be ridiculously overstated.

Live Over The Shoulder training is very powerful during your content segment.

BE PREPARED! Practice makes better and better.

NEVER “give away the whole package”. ALWAYS leave them wanting more. Or they won’t want to buy because they will think they already have everything they need to do it themselves!

Without giving it ALL away, make sure your content is high quality and your audience can understand and take action on what you teach. Don’t present “fluffy” content!

Engagement is key! You want to sprinkle engagement with the audience throughout your webinar presentation. This keeps them attentive and on task with you.

Good: ALWAYS have valuable bonuses you can announce in your initial communication (email or auto-webinar signup video/page) and re-announce during your Hook and Big Promise.

Better: Have that AND a “surprise” bonus you will only announce at the end of your CLOSE!

Best: Have those AND killer bonus(es) to “Stack The Cool” for buyers ONLY!

Even Better Than Best: Have those AND more valuable unannounced bonus(es) that they get AFTER they buy. Builds HUGE trust factor AND get’s them closer to “Rabid Fan” status!

OVER THE TOP AWESOME: Come up with something Super Dupery you can offer them as a kick ass bonus AFTER the refund period is over. Think lower, if almost Non-Existent refunds AND even more “Rabid Fan” status with your peeps!

ALWAYS collect the registration list. REMEMBER: the power is in the list!

Correctly administered surveys and polls are VERY powerful.

This is not an exhaustive list but a fairly thorough set of guidelines to creating killer high converting webinars that position YOU as the expert, teaches your audience actionable content AND sells your program ALL at the same time, Enjoy and Good Luck!