12 Ways To Create High Converting Webinars

thIn order to have high converting webinars you simply must follow a strict set of proven guidelines in order to have the desired outcome necessary to walk away with a satisfied audience as well as a bunch of new happy customers.

Here are the most important sections of successful high converting webinars in sequential order:

1. The Welcome (pre-webinar)

2. The Introduction (host introduces live – you or a partner)

3. The Hook and The BIG Promise/ (What’s In It For Them)

4. The Story (why are they listening to YOU)

5. Social Proof (does this work and can I do it?)

6. The Agenda (what are you going to tell them during the webinar)

7. Content (high-value actionable training)

8. Social Proof (people like me are doing this)

9. Pitch (how can you make it easy for them to do it)

10. Q&A (alleviate skepticism and overcome fears)

11. Reclose (how can I buy)

12. Say your thanks and goodbyes

Now allow me to explain in more detail how you can have high converting webinars.

1. The Welcome: Usually around 15 minutes before start time your webinar experience should start the moment someone logs in! It doesn’t matter when you are supposed to start. Your attendees need to know they’re in the right place and feel like you care they are there.

2. The Introduction: 1 to 2 minutes. Must set the tone for the webinar while helping to set up your authority/pass the authority to you for the rest of the show.

3. The Hook and The BIG Promise: 3- 5 minutes. What are THEY going to get out of being with you for an hour plus. Also this is where you announce the FREE bonuses the attendees receive at the END of the webinar.

4. The Story: 2 to 3 minutes. Once you’ve delivered the Big Promise to your audience then it’s time to tell them about who you are and why you are qualified to teach them the content you have planned for them. REMEMBER: People buy from people they Know, Like and Trust!

5. Social Proof: 3 to 5 minutes. Carefully orchestrated flow of success stories or case studies from people who have taken action using your product and seen results. “If they can do it then so can you!”

6. The Agenda: 1 to 2 minutes. What is it that you are going to cover again and what will they be able to TAKE ACTION on when they leave the webinar?

7. Content: 45 to 60 minutes. Now you teach them EXACTLY what it is that you promised you would in your Big Promise. You REALLY want to deliver here with your best stuff!

8. More Social Proof: 3 to 5 minutes. Another carefully orchestrated flow of success stories or case studies from people who have taken action using your product and seen results. “If they can do it then so can you!”

9. The Pitch: 5 to 15 minutes. This MUST be done with a high, but not overdone, level of energy, enthusiasm and confidence. You also have to make sure you are transitioning from the last section of the presentation into the pitch the right way or it will seem like all you are there for is to sell them something. The structure of the pitch is actually very important as it determines whether you make a bunch of sales or walk away with a big fat doughnut!

10. Q&A: 10 to 60 minutes (varies depending on audience)

LIVE WEBINAR: Always ask a few questions first that you have control of. Meaning, ask the questions that most people would ask about your product that provides the biggest reason to buy NOW! Then answer questions from the audience, always addressing each person by name when you answer their question. Keep it brief and don’t go into long drawn out dissertations.

EVERGREEN WEBINAR: Ask a set of patent questions that address the most common issues people would have with your product and make sure it ALWAYS leads to why they NEED your product!

11. Close. 2 to 5 minutes. Time to bring them back to the buying mindset. For a hosted webinar it’s best for the host to tell everyone they NEED to get over and buy your program (remember the authority factor). For an evergreen webinar, YOU have to quickly reiterate the reasons to buy and get the last sales.

12. End Game: 1 to 2 minutes Time to wrap things up, thank everyone for attending and say your goodbyes!

The Finer Points

thYou MUST have presentation “personality” or you will lose your audience right from the start!

Slides MUST be professional but don’t have to be ridiculously overstated.

Live Over The Shoulder training is very powerful during your content segment.

BE PREPARED! Practice makes better and better.

NEVER “give away the whole package”. ALWAYS leave them wanting more. Or they won’t want to buy because they will think they already have everything they need to do it themselves!

Without giving it ALL away, make sure your content is high quality and your audience can understand and take action on what you teach. Don’t present “fluffy” content!

Engagement is key! You want to sprinkle engagement with the audience throughout your webinar presentation. This keeps them attentive and on task with you.

Good: ALWAYS have valuable bonuses you can announce in your initial communication (email or auto-webinar signup video/page) and re-announce during your Hook and Big Promise.

Better: Have that AND a “surprise” bonus you will only announce at the end of your CLOSE!

Best: Have those AND killer bonus(es) to “Stack The Cool” for buyers ONLY!

Even Better Than Best: Have those AND more valuable unannounced bonus(es) that they get AFTER they buy. Builds HUGE trust factor AND get’s them closer to “Rabid Fan” status!

OVER THE TOP AWESOME: Come up with something Super Dupery you can offer them as a kick ass bonus AFTER the refund period is over. Think lower, if almost Non-Existent refunds AND even more “Rabid Fan” status with your peeps!

ALWAYS collect the registration list. REMEMBER: the power is in the list!

Correctly administered surveys and polls are VERY powerful.

This is not an exhaustive list but a fairly thorough set of guidelines to creating killer high converting webinars that position YOU as the expert, teaches your audience actionable content AND sells your program ALL at the same time, Enjoy and Good Luck!

Discover The email Xfactor

imagesIn this post I will show you ten ways to become an email xfactor creator, and give the sort of message your readers will love and want to read, and beg for more from you.

I am sure you have heard the saying, “the money’s in the list” and well it is true, sort of.

If your subscribers are engaged, you will encourage a good percentage to invest in your services. The key word here is IF. Just because someone has downloaded your lead magnet doesn’t mean they’ll buy anything, and that’s why email marketing needs your urgent attention.

Allow me to explain

It’s all very well creating a stack of great free blogs, articles, and ebooks, but you’re not going to get very far unless you encourage the audience to buy, and that’s where email fits perfectly into your marketing mix.

Think about it for a moment,

imagesIf you’re selling a big purchase decision, it’s unlikely someone will be buy the first time they encounter you or your site. Instead, you need to nurture that relationship. You need to build your ‘know, like, trust factor’ and draw the right people into your world.

That’s the power of the inbox.

It enables you to show up – invited – and have a personalised, private conversation with your perfect customer. Then, if you use the right mix of email angles, it won’t be long until you’re turning your audience into clients.

Here are ten angles to try and gain email xfactor results:

1. Build your know, like, trust factor

First things first… Are you making the best possible first impression?

It’s well worth reviewing what you send new subscribers when they first join your list. You need to get your relationship onto the right foot and the first few emails are key. That’s because:

New subscribers have got a high attention rate (because they’ve just discovered your stuff and are keen to know more) What you say will lay the framework and the expectations for what comes next a know, like, trust campaign can work well here. As well as telling new subscribers what to expect from you, an autoresponder series can help you:

Build authority: by sharing with subscribers more about who you are, what you do, and why they should listen to your message
Build like-ability: In this age of personal brands who you are is just as important as what you know, so share some personality through stories and anecdotes so your subscribers can get to know the real you
Build trust: With testimonials or case studies and you show social proof that proves to your subscribers that you’re the real deal

2. Sell the next step

Often subscribers joined your list because your lead magnet offered some information they wanted or solved a challenge they were struggling with.

The next step is to change the relationship from audience to customer by enticing the subscriber to buy something. This is the job of your engagement series. This can follow your know, like, trust campaign and can nudge you ‘next step’ offer (whatever that is for your business).

3. Showcase your expertise with personality

The bulk of your emails should be story-based and used to share your core message and your unique interpretation of your niche.

You want to soft teach. This means sharing the theory, but not always the nitty-gritty of how it’s actually done. Remember, your emails are there to build desire and create an itch so that subscribers want to work with YOU.

Personality is key. When you’re selling a service, which you deliver personality, you have to show up in your emails as you. After all, you want people to connect with you. You want your subscribers to want to do business with you. That’s why you need to let people into your world – and sharing anecdotes and stories from your everyday (wrapped up in a business message) will help you to do this.

4. Invite conversations

One-way conversations don’t tend to lead very far, so use email to invite people to get in touch with you.

For example, create some simple surveys, ask questions, and invite feedback. Getting subscribers to engage is a great way to strengthen relationships AND find out more about what they want.

5. Publicise your blog, webinar, event

Whether you’re running a webinar, speaking at an event, or published something new on your blog, ping an email to your list.

The purpose of this type of email Xfactor is simple, you are selling the link and so curiosity is the key. This highly effective strategy can drive high-quality traffic to your latest thing and provide an extra touch point to persuade people to work with you.

6. Promote an offer

The money is most definitely in your list when you can invite people to buy your latest offer. Just get the balance right. You don’t want every email to focus on a sell. Similarly, you don’t want to never ask people to buy. If your list sees your emails as value only and then you make them an offer, they’ll get upset! That’s why it’s smart to train your audience to expect offers right from the start.

When you get into the habit of sending regular emails to your list, the rewards are huge. From making more sales to boosting your credibility, with a tribe of engaged subscribers eager to read your content, your business will be transformed.

7. Attract interest

Why do tickets for the likes of Glastonbury & other music festivals sell out in minutes?

The answer is in the build up. Tickets don’t just go on general sale. Instead, in advance of the event, festival lovers are invited to show their interest and say how many tickets they want. And whilst this doesn’t guarantee a ticket, it does help the show’s organisers to become oversubscribed. After all, how many people are left disappointed on release day because they’re not one of the lucky ones?

If you have a waiting list of people wanting to work with you, it means you can be more selective over the clients you choose. There are lots of advantages to this way of working. For example, you can handpick the clients you know you can best help – as a result, you’ll probably do a better job. You can also launch availability at staged intervals throughout the year, so you are not always on the hunt for new customers, and yes you will gain the email xfactor with this.

8. Share a Q & A

Answering real questions in an email format achieves a number of things:

You showcase your knowledge and expertise in a useful way.
You prove to your subscribers that you’re listening, that you’re approachable, and you want to help.
You show you have an audience!
You’ll find this is an easy strategy to turn those conversations you have with clients into useful stories that can raise your profile and help you sell more.

9. Inspire your audience

Share a good news story, an a-ha moment, or a little gem that could uplift your subscribers and help them get a even closer to what ever it was that caused them to join your list in the first place!

10. Piggyback

Whether it’s a special event or some celebrity or sporting news, crafting topical emails that are topical (around themes that interest your subscribers) can be a highly effective way to enter topical conversations, show you’re relevant, and start a conversation. For example, the talent show Xfactor worked with the headline of this blog post, email Xfactor, didn’t it?

For more strategies on email xfactor marketing click me!

Writing Effective Copy

imagesWhen writing effective copy online to increase sales it is vitally important to connect with your reader in order to convey your marketing message. Most people are cynical when viewing any advertising copy due to the amount of hype often used. The most effective way to engage readers is to touch upon an emotional cord, thereby drawing them deeper into what you have written. Blasting people with outlandish claims tends to increase their resistance to your advertising copy.

Below are 10 tips to use when composing sales content to help you connect with your prospects, this will allow you to effectively deliver your marketing message.

Attention Getting Headline

Peak the curiosity of readers by ‘hinting’ at what type of ‘sensational’ information awaits them within the body of your content. You must get them to read further into your advertising copy in order to get your points across and/or to persuade them to make a purchase.

Address the Problem

Identify the problem from which readers are suffering and that your offer will address to further engage people even deeper into your copy. At this point you have ‘touch a chord’ with others because they now feel you can relate with what they are going through. It is this connection they will help you better communicate any marketing message you may have.

Offer a Solution

Provide for a people a reasonable solution to their problem and do so in a credible manner. It is here that you are providing some legitimacy to the claims of your solution. You must be believable and convey your message in a clear and logical fashion! Using a more reasonable, deliberate and calmer tone in your advertising copy will be soothing to readers thereby lessening their resistance.

Show the Benefits

By showing people the problem as mentioned above you are also reminding them of their discomfort, suffering or pain! Here is where you allow them to imagine the ‘benefits’ that your offer will afford them and how their previous and undesirable feelings and/or situation will be solved! In order to increase sales with any promotional copy you will always need to show people how they will benefit!

Give Proof

The use of testimonials or logical and reasonable explanations that serves to make your benefit claims more believable or understandable helps to again lessen reader resistance. This reassurance is necessary and needed to get people to take the action you require.

Present Your Offer

Here is where you tell people you got the solution and they need to take the necessary action as required to posses the solution and enjoy the benefits! Once you have ‘rolled out’ your solution again review how it will help them and therefore why they need to have it!

Give Reassurance

Here is where you offer a guarantee to further assure readers and lay to rest any lingering doubts that they may have. You want them to feel any risk at this point is minimal or better yet non-existent! Money back guarantees are quite normal and expected when dealing with any reputable business. Here too you are aiming to knock down any remaining ‘walls’ of resistance or doubt people may still possess!

Your Call to Action

imgresThis is your wake-up call to readers telling them to take action, NOW and stop the suffering, discomfort or otherwise undesirable feelings/experience they currently have! Telling them the solution is at hand and theirs for the taking right at this point further lessens resistance and compels them to take action. You are nudging them along without blatantly pushing them which would only serve to increase their reluctance and fuel their doubt! It is all about subtlety and your proper use of it to keep people reading your advertising copy! It stands to reason that the more they read the greater the chance you will have to deliver your marketing message. In order to increase sales you absolutely must get your message across, so writing effective copy is so important!

Review Their Current Situation

Here you are simply reminding people of why they are even reading your copy, because they have a need or desire to make ‘things’ better! Reminding them you have the solution and it is easily within their grasp further triggers emotions that pushes them closer to taking action!

Remind People of the Benefits

Ending your copy on a positive note quite simply remind people of the good things they stand to experience and the negative ones they can easily eliminate, RIGHT NOW!

When writing effective copy for the sake of promoting something it is usually best to use subtly and not a ‘in your face’ approach. When people are viewing any advertising copy they always have the option of turning away thereby not receiving the intended marketing message. Subtly on the other hand serves to win the confidence and strike a connection with readers as the discussion above explains. By doing so people are then able to become more engaged in what you have written. The point is that the more they are willing to read, the greater the chances you advertising copy will have it intended effect which is simply to increase sales!

The Magnificent 7 Content Marketing Tips

I am always looking for creative ways to clearly communicate with my audience, and while I regularly test new things, it’s easy to get caught up in a routine instead of stopping for a moment and trying out something new. There is risk involved in moving your content marketing in a different direction, but if you know your audience well, you can experiment with them. Your content can be universally appealing to them while trying a different approach.

imagesThe great thing about a failed content marketing approach is that it teaches you a lesson about what your target audience responds to, about what they want to see, about your voicing and your approach. However, it takes making a risk with your content approach to learn these invaluable lessons. I know this because I have spent a lot of time failing. These failure gave me the information I needed to really succeed.

In spite of my many failures, I found a few channels that consistently gave me powerful returns. Here are my top seven recommended marketing methods.

 

Tip 1: Creative lists
Some of the best content that marketers can offer their audiences is through a creative list. This is the classic Buzzfeed mentality. But even Buzzfeed is not committed to a mindless list.

Rather, a really great list provides invaluable, insightful information in a fun way. Consider a pest control company that gives its audience a list of the top bugs to look out for in the summer. Identify what you can uniquely offer your customers and then come up with a creative list to showcase your expertise in a fun way.

Tip 2: Live video
Video is becoming more relevant and trendy than ever among social users and this is one area that content marketers really should be investing in to get their messaging in front of potential customers.

Customers want an inside look at your company. They want exclusive access to their brand and producing a live video will give them that access. For Video Marketing tips check out this blog post.

Tip 3: Spin-off audiences
As a content marketer, you need to know your target audience like you know your closest relative or your best friend. You need to know who they are, how old they are, what they like to buy, and most importantly, what their additional interests are. From there, you can identify spin-off audiences that may be interested in your products and services.

Do target audience research using Google Analytics and surveys, and then identify the other audiences you can reach out to online to begin pushing your messages.

Tip 4: Have an eye for traffic
There are sites out there already that you can use to your advantage because of the sheer number of users they get. For example, consider the amount of traffic to sites like Etsy or IMDb.

If you can write unique content for one of these sites with high traffic, then you can send those users back to your website. You just need to make sure that what you are selling relates to one of these big sites.

Tip 5: Utilise LinkedIn
Expand your social stretch to sites like LinkedIn, where you can post valuable business advice that relates to your company and brand. LinkedIn users are business-minded, and they want tips that will push them forward in their careers.

If you can create content that fits in that category, you can drive them to your website. Think creatively about how your products can aid them and make life easier for their work lives and careers.

Tip 6: Start snapping
Snapchat is becoming one of the most trendy and popular social networks to reach Millennials. You can introduce your brand and messaging in fun and compelling ways through the function of the Snapchat “story.”

It’s important, however, that your content marketing does not appear to be promotional. What you are really trying to do is give your users that immediate, live look into what matters about your business. You want to create energy around your brand and show those younger users why it matters that they have you in their lives.

Tip 7: See where your audience is on social
imgresIf you’re thinking about expanding your social platforms to beyond the traditional or trendy ones, then try to find out first where your target audience is on social. One great resource is a site called Buzzsumo.

You can type in a keyword related to your business, and Buzzsumo will tell you what the most shared content is related to that keyword and where it is popular on social media networks.

Conclusion
In conclusion, if you’re not using these seven content marketing tips to get the most profitable return you can, then you’re missing out on easy ways to make big changes for your brand.

These seven areas often go untapped in our field because they are not the most popular or visible approaches. But sometimes, what your customers need is a surprise or a shift in your content marketing in order to really get their attention.

When users hear the same messaging over and over agai or if they become too accustomed to just one mode for your content marketing, such as a video then you’re setting them up to expect too much regularity from you. Shake up your content marketing with these seven tips and determine what failures can turn into successes over time. You’ll be glad you tried.

VidReaper Review

video marketing is about to change for ever, here is a review of Vidreaper which put simply, takes all the hard work out of finding profitable niches & topics to rank for and gives Youtube marketers the raw data on how to get videos to the top of Google search.

Just imagine being able to do a quick search through 200,000+ pre-qualified profitable videos to find the ones that rank the best with the minimum of effort and time on your part.

Vidreaper sorts through the millions of videos on youtube to find those that really make money and reverse engineers exactly how you can out rank them. With over 3,000 new videos being added daily, the database is massive and constantly growing, giving you an unlimited supply of new topics and niches to target and benefit from.

Vidreaper is a ground breaking new discovery that pulls in the highest quality data from SEMrush and AHrefs to give the members all the insights they need right at their finger-tips. This means that there is no need to spend endless hours of manual research sifting through mountains of data to find the info you really need.

It doesn’t matter what your skill set is in the video marketing field, having the research already done for you will save you time, effort and money. Finding profitable video topics has never been easier, this system is like having your own team of researchers & outsourcers working for you 24 hours a day 365 days of the year. Discover the true value of a niche, what the audience count is, how much traffic it gets and much more

imgresInside Vidreaper there is a full walk through video tutorial program, showing how the system works and also how to get the best out of the software. You will be shown what are the golden nuggets and how to implement them correctly in your marketing. The interface is extremely user friendly and the support desk is within easy reach too.

So Just Who Is Vidreaper For?

List Builders who want to grow hyper targeted lists of eager-to-buy subscribers.

eCommerce Sellers who want to send their conversion rates through the roof and get more sales than ever before.

SEO Marketers who want to reduce their bounce rates by keeping readers on their website pages longer, which Google rewards with better search engine rankings and more organic traffic.
Bloggers who want to want to increase reader engagement and create compelling content that drives sales.
Social Media Marketers who want to capitalise on the growing number of video views on social platforms such as Facebook, Instagram and Vine.
niche Marketers who want to grab immediate attention and engagement with niche audiences, and build authority in their niche.
Video Marketers who want to fill the gap between creating videos with the new video making softwares – and actually making money with them.
In conclusion: If you feel that your current chosen market is overcrowded with competition, stop struggling and discover new and untapped profitable niches that can help you to make high profits online. You owe it to yourself to become an awesome online marketer, vidreaper can and will show you the best way forward.

 

Website Backup

Backing up Your Website is so important, here is a guide on how to do it. So what would happen if you woke up tomorrow and your web host had accidentally deleted your website? It happened to me and you guessed it, I didn’t have my website backup done. That won’t ever happen to me again and I’m here to help you get prepared too.

imagesNightmare scenario. My entire business went down the drain with one mistake by my web host. It wasn’t even my fault, but I had to start my business from scratch because of that one mistake. I’m not alone either: 40% of small to medium businesses don’t back up their data.

If you have a website, today is the day to get your website backup plan straight.

Why is Website Backup so Important?

There are five reasons why you should back up your website:

1. It’s not your web host’s responsibility to make a website backup available to you.
A surprising number of web hosts don’t back up your website regularly. Of the few that do, most of them simply do so for their own protection and don’t make the files available to their customers.

2. Storing the original development site isn’t enough.
If you developed your site on a test server, or your local computer, you may think that’s enough to protect you. However, over time, websites are tweaked and changed and those changes often won’t be reflected in the original version. If you run a forum, blog or CRM system, much of your valuable content is uploaded by your users, and won’t exist in any other place than on your website.

3. You need to be ready to react quickly.
Having an up to date back up in place will allow you to get back online quickly after a mishap. There are many reasons why you need to get your website back online quickly including loss of income and potential SEO penalties (according to some sources).

4. Peace of mind.
Before I started backing up my websites, it was always on my mind that I needed to do something. It was my responsibility and I’d be letting a lot of people down if I lost the latest version of my site.

5. It’s your protection against viruses.
Web hosts don’t tend to proactively run virus and malware scanners against your website. Therefore, keeping a backup may be your easiest, and best protection; allowing you to turn back the clock after an attack. While this doesn’t prevent attacks, it does cure them when needed.

Website Backup Solutions

Now that you know why to back up, let’s look at how!

1. Manual backups.
Let’s start with the most low-tech method: manually FTPing your files to your local computer. The downsides however, are clear:

You have to remember to back up regularly.
It can take a long time to download a big website.
There’s no way to only download files that have changed (costing you time and bandwidth).
You must manually monitor the download to ensure that it has completed properly.
You need to create your own, logical way of managing and storing the backed-up files.
Should you choose to go down this route, let me give you some tips:

Set diary entries and reminders to back up your website and make an effort to never skip the task.
Don’t forget to back up your databases too.
Keep a logical folder structure with the date as the directory name.
Ensure that you back up to multiple hard drives, for maximum protection.

2. cPanel backups.
imagesWebsite Back up with cPanel is easy. But there are some pitfalls to avoid. Let’s start with a brief explanation of how to back up, if you are hosting on a server with the cPanel control panel installed:

Log into your cPanel control panel.
Click on the “Backup” icon.
Select “Generate / Download a Full Backup”.
Select “Home Directory” in “Backup Destination” and enter your email address, before clicking the “Generate Backup” button.
You’ll receive an email when the backup is ready.
But here’s the important thing: make sure you download the backup to your computer and keep it stored safely. You must remember to back up frequently and keep the backup files in a safe place. If your backups are stored on your server and your server goes down, you are essentially left without a backup.

3. Backing up to the cloud.
A cloud solution is the perfect place to keep a backup. It’s ever-expanding and with most systems, is backed up and fully redundant. Solutions for backing up to a cloud include:

Amazon S3: the grandmasterfunk of all cloud solutions. But getting your data onto S3 requires some thinking and will require installing server software, if you have access to do so (for example: CloudBerry Backup Server Edition for Windows users). Failing that, there are tools out there for many platforms, designed to get your data onto S3. For example, WordPress users who can’t install software on their server, may like to look into Backup Buddy, a WordPress plugin that backs up to Amazon S3.

Dropbox: while not intended to be used in this way, Dropbox makes for a suitable backup tool. WordPress users, in particular, may be interested in a third-party plugin that backs up the WordPress installation on a specified frequency.

Manual upload: even if you don’t plan on automating your backup workflow with S3, it acts as a secure, reliable place to store your manually-backed up files.

4. Rsync backup.
Rsync is a piece of software that allows you to copy files from one server to another. It’s clever because it will only transfer files (and even just parts of files) that have changed, saving you time and bandwidth.

Setting rsync up is not a straight-forward process, but if you have a second Linux server under your command, this offers a great way to backup your site incrementally.

If you do this, you’ll still need to back up your database. If you use a cron job to back up your database into the synced area of your directory structure, rsync will take care of the rest. If you have a MySQL database, the easiest way to back it up is to run a script called mysqldump. This is a free script which is often installed by default in Linux and Windows alongside mysql client tools.

5. Automated backup solutions.
Why manage the backups yourself when you can put the experts in control? There are a small number of managed backup services out there, including:

Backup Machine: a feature-rich backup solution founded by the writer of this article. Backup Machine offers free backups, plus automated daily website and database backups.

Codeguard: focusing their features on malware detection and alerts when your website is changed, CodeGuard offers manual and automatic website backups.

Dropmysite: a bare-bones website backup solution that, like the others, connects via FTP and downloads backups. However, this system does not incrementally back up the files; it simply re-downloads the entire website every time.

In Summary

With so many options, I’m sure it’s difficult to choose how to plan your website backup workflow. Therefore, we’ll finish up with some final closing tips to help you move on from here:

1. Choose something that fits your budget and timescale.
The full features of the automated solutions will cost a few dollars a month, but it’s important to weigh that up against the time and stress you’ll save over backing up yourself.

2. Decide on the best backup schedule.
If you have a database or any other dynamic element, ensure that you back up at least once a day. Otherwise, back up as often as your website changes. And, if possible, schedule your backups to happen at the quietest time of your website to avoid any disruption.

3. Check your backups regularly
Several surveys have shown that the biggest pitfalls people make with their backups is that they forget to check them. Ensure that your files aren’t corrupt and that your back up contains everything you need to do a full restore of your website.

There’s just one vital tip left to share …

4. Website Backup Do it now!
Disaster could strike at any time. Back up your website now and back it up every day. If a nightmare strikes, you’ll be ready to take control and get back online within minutes.

Tips To Increase Page Rank

Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database. Within this post I will show you how to increase page rank of your site.

So here is how page rank is calculated.

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

Backlinks.
Inbound links.
Internal links.
External links.
No-Follow links.
Do-Follow links.

Google and other Page Ranking sites analyse these links and assign a numerical page rank from 1 to 10 to your website.

How To Increase Page Rank?

1. High Quality Content:

In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.

2. Site Submitting:

To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.

Some Good Web And Article Directories Are:

DMOZ
Best Of The Web
Ezine Articles
Article Base

3. Guest Posting:

imagesThis is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:

This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:

Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank.

6. Commenting On Other Blogs:

Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

7. Social Bookmarking:

Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:

Facebook
Google Plus
Squidoo
Digg
Hub Pages
Stumble Upon

8. Website Accessibility:

If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:

As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:

You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Create Multiple Pages:

If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:

Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

13. Using Signatures:

You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?

Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:

Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.

MLM Tips

In this post I will cover some top MLM Tips and Secrets Every Network Marketer Should Know. So if you are looking for super simple MLM (Multi Level Marketing) success tips you can implement in your business to start seeing results almost immediately, read on.

These are proven MLM marketing strategies you can implement right now to start seeing results almost immediately in your business. You can also teach these MLM tips and tricks to your team members to increase duplication in your business.

MLM Tip 1: Learn How to Market

As network marketers we are mostly trained to approach our immediate network. I remember when I joined my first company I was told to go talk to all my friends about my business. Does that work? Yes, it does; only for sometime. Because like most people we run out of the number of people we know. Then what? The problem here is that if we are going to be successful in our business we cannot rely on anyone in our team. Marketing is a passive activity therefore results are not be instant but it is a highly profitable activity long term. You get paid long after you have created you have done the work so it ensures you stay in business long.

MLM Tip 2: Prospecting Is Never Waste of Time

Prospecting is active so your results are instant. You need a long term strategy (marketing) and a short-term strategy (prospecting) to stay in business long. This is what all network marketing companies teach. This will bring traction in your business right from the word go but it is not a sustainable activity.

MLM Tip 3: Build Through Your Organisation

Building through your organisation is to ensure that you are working with the right people within your organisation. This is regardless of who introduced them into the business. You want to work deep down your organisation. When you notice someone is doing really well in your business you want to personally go and work with them. Especially, if their sponsor is not very active in the business you want to ensure that you personally work with them to help them build.

MLM Tip 4: Law of Averages – Know Your Numbers

Every network marketing company has their conversion rate and you want to find out what your’s are. You need to know your averages. The law of averages is very simple. When you do something over and over again you begin to see a pattern. Example, X number of people will join your business after X number presentation. Out of the number of people that joined X number of them will be actively building the building the business. Out of the X number of people building effectively, X number of them will be leaders. This helps keep your head focused.

MLM Tip 5: Keep Going Even If You Are Blanking

Keep on keeping on until you get it right. This is probably the hardest part most of us face and where most people quit. The question is simple! how dedicated are you to your course? Learn how to keep going even when you are discouraged and wanting to quit. Keep in mind that your business is a multiple figure business and not just a couple of hundred dollars business. Know your why, know and understand that our job is to expose and look for who is ready to join. We are not looking for everybody. Out job is not to convince but expose.

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