Gaining Subscribers With Stumbleupon

Remember on Stumbleupon you are a Stumbler, not a salesman, below are a few ways to gain subscribers with stumbleupon social media platform.

Make sure that your writing is personable and friendly. Do not come across as a salesmen, Stumblers aren’t out looking for things to buy, you need to earn that by first capturing their attention and drawing them in deeper. This is why I suggest writing articles instead of directing them to your front page.  You need to GIVE them something, make them feel that they are benefiting by rating your site and returning to it.

How can I convert a Stumbler into a regular visitor?

One thing you will need to understand right from the start, is that you lose the majority of “Stumbler visitors” once they have reviewed your front page.That being said, StumbleUpon can send you SO much traffic that even if a small percentage are converted into subscribers or regular visitors, it more than makes up for it.
Here is how you can increase your chances of obtaining new regular visitors and opt-in subscribers using Stumble Upon.

Tip 1) Make certain you have an RSS button AND an opt-in email subscription box visible on your landing page.  Don’t clutter it into some side-bar that is difficult to see, make sure it’s upfront and center, surrounded around good, solid content. Also, because a lot of visitors will be scrollers, make sure to have a link to your opt-in box towards the bottom of your landing page as well.

Tip 2) Implore a Call For Action. Either direct them to a product or service using a cloaked affiliate link, send them through a CPA offer, send them to another one of your websites, articles, or blogs – just be sure to prompt them to take action. Don’t leave them wondering what to do next.

Tip 3) If possible, and you have created a customized landing page for your StumbleUpon advertising, personalize it by mentioning StumbleUpon on your page. For example:

“Stumbled Across Any Decent Sites Today?”

They’ll love it, and feel you are part of the community and not just some advertiser. This will increase your conversion rate significantly.

Tip 4) Everyone Loves Contests

Create a contest on your landing page.  Who doesn’t love the chance to win a free digital product, cash, service, etc?  Have them opt-into your subscription box to be entered into your draw. This is an easy way to convert one-time traffic into repeat visitors who want to find out more about the contest or receive updates.

 

Getting Traffic From StumbleUpon At No Cost

SureFire Method 1

Multiple Accounts For Multiple niches

You should always have one account for each niche market that you intend to target (example, one account for fitness, one account for health, etc).  There are also categories that you can pre-select using StumbleUpon and this is critical for the type of niches that you would like to obtain traffic from. You will need a unique username (which is an email address) for each StumbleUpon account that you create.

 

IMPORTANT NOTE:
If you are logged into one StumbleUpon account and you attempt to create another, you will receive a warning advising you that you may lose your original account by creating multiple accounts, so be sure to log out of one account before creating a new one.

Sure-Fire Method 2

Copy Already Successful Stumbled Sites

If you look on a person’s favorite website list you can see what people have recommended in the past.  Use that to your advantage!  You won’t see a lot of squeeze pages or one page sales letters.  Check it out for yourself and see the types of landing pages that are popular and are highly recommended by other members.

Then, create your landing page with the same style or layout.

Sure-Fire Method 3
This is a great way to build your list quickly and people are already doing this on places like YouTube with great results.  To start, create a short video teaser clip and call it Part One, with a link that indicates in order to see Part Two, they need to enter their name and email address into your opt-in form.

Try it out and see how fast you build your list =)

Sure-Fire Method 4

StumbleUpon allows you to join groups and choose friends with similar interests. Be certain to only add friends who are interested in your niche market!
For instance, if you are promoting a Health related blog, you should only add friends who have similar interests listed, since you are able to recommend they visit the sites you stumble (and of course, you are going to Stumble your own. Joining a few groups relating to your subject matter is a great way to obtain instant traffic to your blog. Look for the larger, more popular groups.

Remember, the more friends you have, the more traffic your website will receive, since the more people will view your recommendations and visit your listed sites, but if you want TARGETED traffic (and you should) choosing only those within your niche categories is the only thing that makes sense.

Warning: Be Careful With The Friends You Add!

StumbleUpon restricts the number of friends each of your accounts can have, currently it is a 250 maximum limit, therefore be sure to only add friends from categories that serve your niche market.

Make Money With StumbleUpon:

You can make easy money with StumbleUpon and CPA offers. You can also build your list quickly this way.

Locate good solid CPA offers, and then write interesting articles about the product, prompting them to take action by clicking on your CPA link. I have found that building articles that are focused on “How To” guides, or “Lists (example: Five Sure-fire Ways To Get Traffic, Ten Super-Charged Methods Of Building Profitable Blogs, etc) work best.

Also, limit the number of links on your article page so that the only links visible are ones that will lead them to an offer where you get paid.

 What To Expect:

How many visitors you get will depend on the way you have created your landing page, but on average, expect to receive between 100-8000 daily unique visitors.

STUMBLE EXCHANGES

There are StumbleUpon related exchange programs available where you can create a free account and exchange ‘stumbles’ with other members (you stumble their site, they stumble yours).

http://www.stumblexchange.com

http://www.linkyme.com/faststumbles/

http://www.avuw.com/index.asp?page=register

Other free ways to get your site stumbled without having it tied to your account (so people don’t see you are stumbling your own site) is to exchange stumbles with other people. You can find free-stumble offers at:

NamePros: http://www.NamePros.com

Digital Point Forum: http://www.digitalpoint.com

Site Point: http://www.SitePoint.com

Remember, this will not be targeted traffic but it’s a great way to jump-start your stumble campaigns!

I hope you have enjoyed the information contained with the Stumble Upon Traffic Guide.  Being both an advertiser and stumbler of the Stumble Upon community can be an enjoyable and rewarding way to browse interesting websites while promoting your own.

Have Fun Stumbling and Being Stumbled!

Useful Stumbleupon Tips

Ever Wondered How Popular StumbleUpon Is?

stumbleupon logoStumbleUpon is growing at a rapid pace, currently over 5 million members, and considering eBay and Google were in a bidding war to obtain the site, you might say it’s rather popular.

However, the potential for targeted, organic and steady traffic with StumbleUpon is quite under-estimated, especially by newer bloggers who aren’t aware of just how feasible social networks like StumbleUpon really is.

Don’t make the same mistake.  An ad campaign doesn’t have to have loads of activity to become a popular choice by Stumblers.  All you need are a handful of “Thumbs Up” to reach hundreds of visitors.

The key is to focus on designing your website so that it attracts your Stumbler visitors within the first few seconds of their landing on your page. Sometimes, that’s all the time you have to make an impression and encourage them to vote for you, or to return to your site.


ready to stumble
Here are some tips that will help you capture their attention:

 

Tip #1:  Clearly Define Your Blogs Subject Matter

You need to be clear about the subject matter of your blog. If your blog looks cluttered, or has too many categories, it could confuse the visitor and end up costing you a vote. Be exceptionally clear about what your blog is about.  If your visitor can see exactly what your blog is about within the first few minutes of visiting, they are more likely to stay and look around, not to mention return to your site.

Tip #2: Eye Candy

Every aspect of your blog is important, especially the header.  That is one of the first things your visitors see.  Make sure it is crisp and attractive. If you are unable to create a customized header yourself, hire a graphic designer to do it for you – it’s THAT important.

This also goes with your blog’s theme template. You want one that actually represents the subject of your blog but is also attractive and professional.  Don’t use the theme that comes by default with your blog, take the time to scout out an alternative replacement so that your blog appears to be unique.

 

Tip #3: Content Is King

Don’t start advertising your blog until you have enough content to justify a visit. You want your visitor to spend as much time on your site as possible, so be sure to include at least a few categories and at least two weeks worth of content, to start.

Tip #4: Pretend You Have A Captive Audience

Be sure to put your best effort into your blog.  Even while you might feel as though you are talking to yourself when you first create your blog (and most likely you are), remember that every article, every bit of content that you publish must be interesting to those in your niche.

Do not skip this by plugging in saturated PLR articles that you purchased somewhere. Take the time to write your own stuff, people WILL notice the difference.

If you follow these tips you WILL increase your chances of having a successful advertising campaign with StumbleUpon.  Taking the time to create the best blog possible will indicate to your Stumbler-Visitors that your blog is a useful resource that is both informative and unique. If they feel they can get the same information elsewhere, why would they stay at your site?
Tip #5: Copy From Those That “Do”

Check out what types of headlines the most popular sites in your niche market are using and simply design your headline to use a similar style.

Don’t Just Pay For Traffic – Earn It

You don’t want to continuously purchase traffic via StumbleUpon that should never be your ultimate goal. Instead, you should utilize the advertising services there to jumpstart your blog traffic with the goal being to encourage Stumblers to vote for you, which will in turn, push other visitors to your site, for free.

Some bloggers fail to do this and end up paying for traffic longer than they would need to, if they just focused on creating a useful blog.  Even though the advertising costs are lower than typical PPC campaigns, you can save a ton of cash if you make your blog worthy of a stumble.

Set your blog in motion and watch the traffic continue to pour in, day after day!

Catch Them Before The Next Stumble

Since stumblers are similar to television channel surfers, you might not be able to hold their attention for long, no matter how compelling or interesting your content may be.  To get the most out of their visit, offer a subscription form on your site where you offer a free report, eCourse, something – Anything – to encourage them to leave their information.

That way, you can work on growing your list as well as growing your site.

Your subscription box should be placed in a highly visible area of your blog. You should also utilize graphics, or compelling headlines to make sure it’s noticed.

Take Baby Steps

stumble journeyDon’t spend a ton of cash on your first StumbleUpon ad campaign, instead, test your ad copy with just a small spend. Once you see it working, you can increase your daily budget.

Be sure to pay attention to the available stats to determine how many people voted for your site and continuously tweak it for the best performance you can get out of it.  Testing isn’t fun but it’s important because you want to get the most votes you can. Once you are consistently receiving votes, you will start receiving a flood of organic traffic and when that happens, be prepared to pause your campaign before you purchase traffic for nothing.

What To Avoid

Some bloggers believe that sending Stumblers to the very front page of their blog is the best choice, when advertising with StumbleUpon.  I would suggest that instead; create a landing page specifically for each campaign. If Stumblers have to seek out solid content, they’ll be gone before you know it, assuming it’s a paid advertisement or sales pitch.

Solution:

Choose a thread or page that carefully relates to your specific group of visitors (using categories and demographics), and choose a post that you feel is absolutely compelling. Make it spicy, entertaining, controversial, whatever you have to do to make that page stick and become ‘viral’.

Also remember to add your sites to StumbleUpon by creating an ‘alias’ account and Stumbling onto your own pages, after first checking to see if they have already been Stumbled.

You can check by visiting:

http://reviews.stumbleupon.com/

 

Traffic Generation Tips

Below are a few videos from my YouTube channel covering a subject close to all internet marketers hearts, “traffic generation”. Hope you enjoy and get some benefit from them and please leave a comment if you so desire.

1. Introduction Video To Traffic Generation Tips

2. SEO Video

3. Social Media Video

4. Article Marketing Video

5. PPC Video

6. Blogging Video

7. Extra Traffic Generation Tips Video

SEO For Traffic Generation

Search engine optimisation or ‘SEO’ as it is more commonly known, is basically the method of improving your website so that it is optimised to get found on search engines more effectively. By optimising your website for the search engines your website gets a higher ranking and therefore gets placed higher in the listing of search results.

There are many different aspects of SEO that can improve your website, such as keywords, content and layout, some are visible to website visitors and others are only used for search engine ‘spiders’ to help the site get ranked better. A web spider is basically a program which scans the pages of your website by following each link and generating information from your website, a search engine would use this in order to give your website proper rankings.

If you have never attempted SEO or web editing before then I suggest you seek some professional advice or help if you want your website found in ‘organic’ search results, organic results are quite simply results that have not been paid for by advertisers. If you are fairly confident you can do some basic editing then here are a few pointers for you.

Decide on your keywords (very important), I would recommend you try to stick to around three keyword terms for your website. Make sure you keep all your keyword terms related to the content in your website and they must also be targeted on the same niche as search engines will score your website on its relevancy.

When choosing your keyword terms, try not to make them too specific as the competition to get ranked highly with a specific or ‘general’ keyword will be far too great. However, feel free to try if you think you have a unique keyword. The best kind of keyword in my opinion is the ‘long tail’ keywords I spoke about in the article marketing section. Basically, an extended version of your keyword, so if you were using the keyword ‘blogging’ for example, it would become ‘blogging for great reasons’ or ‘blogging for new methods of traffic’ and so on.

keyword tools which will give you better long tail keywords are WordTracker Keywords and also SEOBook keyword tools.

 

The density of your keywords in your website content is also a factor that the search engines take into consideration when they scan your website. The search engines will look at your website to see how many times you use a certain word or phrase, the more times the word or phrase is used throughout a page, the higher the density. The search engines are very clever with their checks however, so do not be tempted to simply cram a load of keywords into a page, because as well as the readers enjoyment spoiled, you will get penalized by the search engine for it. The average that Google recommend for keyword density at this time is around 2%-5%, Yahoo and MSN are slightly higher, around 2%-9% keyword density.

Keeping your website content fresh and unique is also another important factor of SEO, for this reason the search engines love blogs and news related sites, as they are constantly updated with fresh and unique content. One third of your website must be different from any other website in order for it to be considered as unique.

Use variations of your chosen keyword terms throughout the content of your site, mix them up a little, add additional words, add plurals etc. Make sure you have your chosen terms at the top, middle and bottom of your pages.

Enlist a little help from some excellent software like Brad Callen’s SEO Elite, this will save you a load of time and get you much better results, which will in turn earn you a lot more money from your traffic. You could even set up your own SEO business, helping others with software like this.

If you want to improve the SEO of your blog, there is a great plugin called ‘All-In-One SEO Pack’ that will help you out quite a bit.

This next part is one of my pet hates with some websites. Navigation, your website must be user friendly to navigate and all the links must work or you will be penalised again. How many times have you came across a fantastic looking website but you simply cannot navigate your way around it? I know I have loads of times and it’s a crying shame as these sites look so good with great content. A good way to test your site is to give it to a website newbie or a child and ask them to find their way around the site.

Whatever you do, make sure you do not just dismiss SEO as a high ranking in organic (results that have not been paid for) search results will get you some serious traffic, not just temporary, but if you keep on top of it you can have serious traffic for good.

WP Link Shield

Below is a review of a new product called WP Link Shield. It is a tool that will save you 60% in lost sales through stolen commissions.

A major bug has been found in almost all available link cloakers, the problem is they break responsive websites! WP Link Shield found that every single link cloaker tested broke responsive sites.

WP-Link-shield-review-compressed

Bear in mind that 60% of us use mobile devices nowadays, that is a massive problem and a huge amount of profit lost.

If you are not cloaking links you aren’t safe either , you’re leaving up to 30% of sales on the table through, affiliate theft, browser switching and social blocking…

WHAT IS THIS BUG EXACTLY?

There are two main cloaking modes

1 REDIRECT CLOAKING – this is most common type – you get a new URL and it redirects to the original URL – problem here is… this does not hide your affiliate ID and you lose money if the user switches browsers or shares the raw link

2 IFRAME CLOAKING – with this way the URL never changes and the destination page is loaded in an IFRAME – so your affiliate ID is never exposed and you do not lose cash through browser switching…
Iframing is great for affiliates as you can overlay messages, you can kick exit pops – it gives you a lot more control and reduced commission losses
However the makers of cloaking tools have never looked at what happens when users open responsive websites in iframe mode – the answer is RESPONSIVE SITES BREAK!

This boils down to BAD CODING …

WP-Link-shield-review-and-bonus-compressed

WP LinkShield 2.0 protects your affiliate links, makes your links look natural, enables you to post them socially with full metas and maximizes your affiliate income.

WP Link Shield Features:

Prevents Commission Losses By Link Sharing And Browser Switching
Blocks Unwanted Exit Pops
Built In Reporting
100% Social Media Friendly – Yes, These Links Work In FaceBook And Twitter
Boosts Social CTR With Full Meta Control
Instant Social Sharing To Twitter & FaceBook

OTO 1: Pro Version

The upgrade version enables users to add countdown timers & ‘bonus’ bars over affiliate offers, increasing conversions with ease.

This upgrade also adds auto link-monitoring, alerting & redirection.

Auto Detects and Redirects Broken Affiliate Offers
Add Scarcity To Any Affiliate Link
Adds E-mail Timers
Add Bonus Reminder Bar To Any Affiliate Link
OTO 2: Viral Upgrade

The Viral upgrade enables users to add coupons or bonuses in exchange for likes, shares or tweets on FB , Twitter and Google+.

A small floating box appears on the offer which invites the visitor to get an extra treat in return for some social sharing.

Overlayed Viral Sharing
Google+ Support
Facebook Support
Twitter Support
Your turn

“It’s A Great Deal. Should I Invest Today?”

Not only are you getting access to WP Link shield for the best price ever offered, but also You’re investing entirely without risk. WP Link shield include a 30-day Money Back Guarantee Policy. When you choose WP Link shield , your satisfaction is guaranteed. If you are not completely satisfied with it for any reason within the first 30 days, you’re entitled to a full refund – no question asked. You’ve got nothing to lose! What Are You Waiting for ?

Check It Out Now Here

10 Steps to Reddit Marketing Success

There are 10 steps you need to follow to be successful on Reddit. Skipping even one of these can ruin your reputation on the site, or risk getting you banned.

imagesFollow these steps closely and you will have the power to send thousands of visitors to your site on
demand.

Beginner Steps:

1. Keep It Relevant

If you want to get large amounts of traffic from reddit, you have to keep your posts highly relevant to the users.

This means that the more that you can tailor your posts to the subreddit that you’re posting in, the better. Avoid
posting content that addresses too broad of an audience.

This requires you to do a little bit of research into your subreddit and see what kinds of posts are already popular.
Get a feel for your audience there. Then you will be more equipped to create a popular post of your own.

If the end goal of your site is to sell a product or get subscribers, you will need to do some customer development
first.

This will ensure that you’re in touch with what your audience wants, while saving you a ton of time in the long run.

2. Only Post Great Content

Only post your best content on reddit!

Short and generic content will not perform well. It will also get down-voted and you’ll lose any valuable reputation
points (karma) that you have.

Only post content that is in-depth, unique, well-written, helpful and actionable. Wherever you post your article,
reddit users are going to click on it to check it out. What they think of it (either upvote or down vote) will dictate
your results.

3. No Double Dipping

When you log in to your analytics account and see that spike in traffic and realise: “Oh yeah, I posted on reddit

and it only took me 2 seconds!”

Usually the next natural thought is “I should be doing this all the time!”

But that’s where you can get yourself in trouble. Stay out of “hot” areas. This means that if you just posted a link
in a sub-reddit, let it rest for a while! I usually wait 2 weeks to a month before I post another link of my own in the
same sub-reddit.

4. Have fun

This is possibly the most important point on the list that impatient marketers overlook.

This is why ‘the other guys’ are terrible at getting traffic from reddit.

You need to be a normal reddit user.

Remember, you can’t be a marketer, you have to be a redditor.

Interact with the rest of the site. Build up a post history that shows that you’re a normal user. Build up your karma
points by posting helpful or funny comments on other posts.

Does this mean that you’re going to have to spend hours on end seemingly wasting time on the site?

No way!

All it takes is about 10 minutes a week talking about your favorite subjects or commenting on some of those
funny GIF images. The interesting thing about reddit users is that they are generally very passionate about the
site.

If they think that they smell a “marketer,” they WILL go and look at your post history and see if your posting
pattern confirms their suspicion. If you have a good amount of normal posts, you will prove them wrong!

Not to mention “having fun” on sub-reddits relevant to your niche will give you a sense of what posts are popular
there, so you can model them to create popular posts of your own.

 

Advanced Steps:

imagesFollow these steps and they will allow you to keep a positive reputation on reddit and sustain the above results.

 

5. Address the Concerns of the Community Before They Have Them

Steps 1-4 can get you far, but if you want to take it to the next level (which I’m sure you do) you can’t stop there!

Addressing the community’s concerns before they have them ties in with step 4 on the list. If you post links to
your site on reddit, there will be a lot of users that will to try to find an excuse to down vote your posts, report you
to moderators, bad mouth you etc.

What you have to do is beat them to the punch and address all of their concerns before they can get a word in.

You can use text posts to help you promote something. The idea is to provide value and explain yourself before
you ask users to click through to your site. You can be honest about the content being yours as long as it is
genuinely helpful.

Posting Udemy courses in the entrepreneur subreddit has been a hot topic lately. So many of the users there
complain because people make terrible courses and spam the entrepreneur sub-reddit. There are some posts like
this that are actually valuable content but many users want to ban these types of threads and down vote them
viciously.

Even in the midst of all of that trouble, by using this technique I managed to attract zero negative comments, and
make the controversial list because lots of users were upvoting, while others were down voting. In the end,
making the controversial list only got me more traffic. More on that a little later.

6. Don’t Ever Let Your First (or second) Post be a Promotion

This should go without saying, but if you’re new to a sub-reddit, be sure to post a few other things in that there first
before you decide to promote anything of your own. I made this point short, since the last one was so long.

7. Don’t Over-Promote.

You may think that if you don’t promote your site repeatedly in the same Subreddit that you’ll be fine. But this is
yet another big reddit no-no.

reddit moderators and users can see your site-wide activity.

Not to mention that they have automatic spam filters.

If you post links to the same domain name too often you run a huge risk. reddit has automatic spam filters which will
blacklist your domain, so that if ANYONE posts it, it won’t show up. They can also “ghost” your account which is
a special kind of punishment for spammers. Getting ghosted means that none of your posts ever show up to
anyone but you. So you can post as much as you want, but they will never show up to anyone else.

Don’t abuse the system, and you’ll be safe. Reddit is a great source of content for everyone. If users see
something of value, they will share it.

Pro Tips

8. Share Your New Posts With Your Friends

reddit upvotingEven if you do not have a team, you should still have a group of people or a network that you can share your
content with. This step entails you sending your new reddit posts to your friends (or Twitter followers) that are also
reddit users. If they like what you posted, they’ll give you an upvote, which will attract other reddit users, and get
the ball rolling for your post to get very popular.

Whenever I post anything on reddit, I immediately send it to a few of my friends that are on reddit. This popular
post of mine, started with just a few upvotes, by the first people that I sent it to.

Once it was upvoted, other redditors knew that the post was worth their time to check out.

9. Comment and Reply to Everyone

Activity on your reddit post breeds more activity.

This means that when someone comments on your post, reply to their comment to double the comment count.
When posts have lots of comments, it gets more redditors to click on your post, and join the conversation.

You can even be the first one to comment on a link that you post. I’ve used this method before to explain the
content that I’ve posted and get the conversation started. With the same post above, I’ve stayed very active in the
comments, to add lots of activity to the thread.

10. Be Humble

Most people take criticism on their post as a bad thing. But you can use it as one of your biggest advantages.

Here’s how:

When you post and reply to comments, be sure to keep your tone humble.

Not only will this help you with number 5 on the list (Address the Concerns of the Community Before They Have
Them), it will also help you to get better at using reddit to drive traffic and customers to your website. When you
reply to comments, be sure to learn as much from your commenters as you can.

If they criticise you use their criticism to ask questions.

State that you actively follow the rules, and that you aim to add value to the community.

The reddit self promotion guidelines they state: “It’s perfectly fine to be a redditor with a website, it’s not okay to
be a website with a reddit account.”

If you follow this checklist, you will be following the rules of reddit.

Remind the community of this, and ask how you can better contribute your content. You’ll be surprised how much
the commentators will help you get better at promoting your content.

I practice this in all of my posts, and it has allowed me to keep a very positive reputation on reddit, while learning
how to get better at driving traffic to my sites.

Link Building Ideas

Below is a comprehensive list of 50 link building ideas to help to kick-start your link building strategy. As we are all aware Google is a links-based search engine, so to achieve high rankings you need high quality links to your website and this won’t be changing in the near future.

1. Create an extensive resource list for a specific topic.

2. Build the content on your site and make it easy to understand. Link baiting is one of the most effective strategies.

3. Use pay per click advertising. More people will see your site, some of which may be bloggers who could decide to link to your site.

4. Submit articles to high-quality article directories. Take a look at this huge list of article directories.

5. Write a press release and submit it to hand-picked journalists, selected bloggers and PR distribution sites such as PRWeb and PRLeap.

6. Track who picks up your articles or press releases. Offer them exclusive news and articles.

7. Perform surveys that make people feel good or important. Salary.com conducted a study uncovering how mothers were so underpaid, resulting in many high quality links.

8. Submit your site to free directories. Check out the top online directories.

9. Submit your site to paid directories, focusing on quality and PR ratings. Consider the Yahoo Directory, Business.com and Best of the Web.

10. Create you own directory, specific to your industry. Then link to your site.

11. If you create a particularly interesting article ask a few friends to tag it on Digg.com or the Del.icio.us popular list. If it reaches the front page your website will receive a lot of traffic.

12. Join the Better Business Bureau.

13. Get a link from your local chamber of commerce.

14. Request links from relevant government and council resources and websites. These sites have high PR ratings so even a couple of successful requests can make a huge difference.

15. Consider posting an opportunity for bloggers to write about on PayPerPost. For more on this site see our Pay per Post in-depth feature.

16. See if your partners, such as retailers or manufacturers, are willing to link to your site.

17. Submit free classified ads to sites such as Gumtree and Vivastreet. Find more free classified advertising websites to advertise on.

18. Answer relevant questions on Yahoo! Answers and Google Groups, or even start a new topic and link back to your site.

19. Try adding relevant links to your site on Wikipedia.

20. Most forums allow you to leave signature links. If you make quality posts and helpful comments then people will take a look at your signature and often visit your site.

21. Review relevant products on Amazon.com.

22. Review related sites on Alexa.com.

23. Submit product and service reviews to shopping search engines such as ePinions.

24. Start a blog. Post regularly, research articles, and ensure they are interesting and informative. If executed well then other bloggers will link to your blog. For more information about blogs see our Blog Marketing Guide.

25. Link to other blogs from yours. Many bloggers track who is linking to them so this will help to get yourself noticed and bring in some links.

26. Start a Business Blog external to your website. Link to important resources and ask them to link to your website in return.

27. Comment on other blogs, ensuring that the comments are insightful and interesting. This will bring your blog to the attention of the blogger and the readers of the blog.

28. Have your posts featured on the Technorati tag pages through tagging your posts with relevant tags.

29. List your blog in a few dedicated blog directories. Check out this comprehensive list of blog directories.

30. Make your site standards-compliant. This will help you to get links from governmental resources as well as enabling you to be listed on authoritative directories such as WC3 Sites.

31. Have an excellently designed website. Good designs can get links from sites such as CSS Vault.

32. Swap links with selective sites. Steer clear of link farms. Only trade links with sites that are related to your industry and will send you traffic. The best way of deciding whether to trade links is would you consider exchanging links if search engines did not exist? If no, then don’t swap links.

33. Rent some high quality links. Text Link Ads is the main company in this field.

34. Holding a contest is a great link bait strategy.

35. Give something valuable away for free. Then get listed on sites that list where you can get free stuff, such as TheFreeSite.com.

36. Build a tool collection. People love tools and will often link to them.

37. Obtain and carry out an engaging and interesting interview. Unique content such as this will spread like wildfire.

38. Create a “Top 10″ list, such as the Top 10 myths for a specific category. People love to link to Top 10 articles.

39. Create a list of experts in your industry. Flattery can often be an excellent strategy, if the experts are impressed with your site then they may decide to link to you.

40. Add a ‘News’ resource to your site. Add interesting stories, particularly ‘Top 10 Tips…’ articles. These are especially easy to link to.

41. Launch an affiliate programme. Many links to your site will be banners or logos but some sites will link to your site from within their content, which can be of SEO value.

42. Publish an RSS feed of your new articles.

43. Sell products on eBay and offer to donate the profits to charity. You can get a lot of charities linking to both the auction and your site this way.

44. Launch a petition about something that people really care about – high fuel prices for example.

45. Do something controversial. Sue Google.

46. Become involved in guerrilla marketing – everyone likes a quirky marketing campaign.

47. Get hold of some pictures of celebrities in your industry and host them on your web site.

48. Bribery. Do you have a members-only site? Offer website owners free membership if they link to you.

49. Utilise MySpace – set up a scheme whereby anyone who includes your link on their MySpace page receives a discount at your online store.

50. Stuck for any more ideas? See who is linking to your competitors – they may also be receptive to linking to you. Use this link analysis tool to discover who’s linking to your competitors. Good link building services can also produce tangible results.

What has happened to your traffic!!

Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or optimize your website for the search engines. So exactly what has happened to your traffic.

Naturally, you’ll want to know exactly what’s going on and what’s causing this continual dip in traffic. For some problems, you may be able to look at your analytics platform to determine what content is seeing its traffic numbers decrease, which could help you clearly identify where you’re struggling.

However, in most cases, you’ll have to perform some kind of search result audit for your various keywords that will show you where you’re currently ranking on Google and its competitors for your most important keywords. Ultimately, this could reveal one (or more) issues that are holding you down in the SERPs and, thus, negatively affecting your traffic numbers.

But before you begin investigating, it might be helpful to know what you should be on the lookout for. So, here are the five most likely reasons that you’ve been seeing your website traffic decrease:

New Competition

Too many website owners and SEO professionals tend to a take an “it’s all about me” approach to their work, and when they start to have an issue like declining traffic, their initial instinct is to wonder what it is THEY are doing wrong and what THEY have to do to fix it. However, few immediately consider the possibility of a new website (or sites) that have moved into their niche and are luring away some of their traffic by offering comparable products or content. This is one of the reasons why conducting regular industry assessments and search audits is imperative.

Content is Out of Date

Every good content creator strives to make something evergreen that will last forever, so that visitors will consistently come to his or her website to read it. However, over time, the majority of content will become dated, and its value will begin to depreciate at a regular pace. One way to tell if your content isn’t as enticing to searchers as it used to be is to monitor that page’s analytics, and if something that used to get a consistently high influx of visitors now gets less and less, it’s likely that the content on the page is decreasing in value to most readers. A method for correcting this issue could be to produce a new, updated version of that content, and then to link to the new page on the old one.

Shifts in Algorithm Values

This is another instance where your decreasing traffic isn’t actually your fault. Occasionally, Google and the other search engines will alter their algorithms to give more weight to certain types of content for specific search terms. When that happens, images, videos, wiki pages or other content that is slightly different from standard Web pages may be given prominence over your site, which can have an effect on how much traffic you get from that search engine. If you notice that Google seems to favor certain types of content for one of your keywords or targeted search terms, maybe that means you should consider making a video or infographic the next time you consider writing a blog post about a that topic.

Caught Red Handed Being a Black Hat

imagesAt other times, SEOs are knowingly or unknowingly participating in “black hat” SEO tactics in order to move their sites higher up in the SERPs. Once Google and the others bust you – and they almost always will – they’ll penalize your site and send you way down in the rankings, and that will obviously affect your traffic. If you genuinely weren’t intending to be shady and just made a mistake, it’s important that you find out what your exact offense was and correct it as soon as possible, so that you can start trying to garner some good will with the search engines and make your way back up in the rankings.

They’re Just Not That into Your Content

However, the unfortunate truth is that much of the time, consumers just aren’t going to be that interested in the content that you’re publishing, meaning it’s not engaging or valuable enough to hold their attention and keep them coming back for more. And without engaging content, your traffic numbers are going to suffer. To rectify this problem, you should be aware of the top sites and blogs in your niche or industry, and take note of what they’re regularly publishing content about (in order to understand emerging trends) and what their readers are saying in comments sections and on social media sites to see what they’re asking for, so that you have a better idea of what content will be engaging and valuable to the visitors you want to attract.

ebook Publishing

Steps to ebook Publishing Success

So your best friend owns a top publishing company, giving you an immediate foot through the door, this will still not
guarantee you an ebook publishing success story.

imagesFirst, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it.

Let’s begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books
you can’t seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn’t finish.
Write down these points so they are crystal clear to you. Read other people’s books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the
problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a
bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they’re about to go blind. It’s not quite
spoon-feeding the information to your readers, but it’s close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and
writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar, and even love the process
of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write.
These can serve as roadmaps on your writing journey.

Once you’ve written your ebook and revised it at least twice, show it to someone else whose opinion you respect. If you’re lucky enough to know a good editor,
see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing an ebook is to know when to stop writing and tinkering with it.

You’ve finally written your ebook! What do you do next?

 

How to turn your ebook into Profits

imagesEbooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some
inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability exists to easily produce an ebook, doesn’t make it good writing.

Make sure your book does not simply rehash old material. You will damage your credibility as an author by claiming to offer valuable new insights and
disappointing your audience with material they’ve read a million times before. So spend enough time writing and revising your book to make sure it’s of the
highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely
difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you
know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced ebook will only give the impression that
your book isn’t worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into
understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately
compensated for your talent, your time, and your effort.

Once you’ve figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience’s mean
budget, then it’s time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It’s a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey
to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your
credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your ebook for sale, and wait for your audience to discover you!