Link Building Ideas

Below is a comprehensive list of 50 link building ideas to help to kick-start your link building strategy. As we are all aware Google is a links-based search engine, so to achieve high rankings you need high quality links to your website and this won’t be changing in the near future.

1. Create an extensive resource list for a specific topic.

2. Build the content on your site and make it easy to understand. Link baiting is one of the most effective strategies.

3. Use pay per click advertising. More people will see your site, some of which may be bloggers who could decide to link to your site.

4. Submit articles to high-quality article directories. Take a look at this huge list of article directories.

5. Write a press release and submit it to hand-picked journalists, selected bloggers and PR distribution sites such as PRWeb and PRLeap.

6. Track who picks up your articles or press releases. Offer them exclusive news and articles.

7. Perform surveys that make people feel good or important. Salary.com conducted a study uncovering how mothers were so underpaid, resulting in many high quality links.

8. Submit your site to free directories. Check out the top online directories.

9. Submit your site to paid directories, focusing on quality and PR ratings. Consider the Yahoo Directory, Business.com and Best of the Web.

10. Create you own directory, specific to your industry. Then link to your site.

11. If you create a particularly interesting article ask a few friends to tag it on Digg.com or the Del.icio.us popular list. If it reaches the front page your website will receive a lot of traffic.

12. Join the Better Business Bureau.

13. Get a link from your local chamber of commerce.

14. Request links from relevant government and council resources and websites. These sites have high PR ratings so even a couple of successful requests can make a huge difference.

15. Consider posting an opportunity for bloggers to write about on PayPerPost. For more on this site see our Pay per Post in-depth feature.

16. See if your partners, such as retailers or manufacturers, are willing to link to your site.

17. Submit free classified ads to sites such as Gumtree and Vivastreet. Find more free classified advertising websites to advertise on.

18. Answer relevant questions on Yahoo! Answers and Google Groups, or even start a new topic and link back to your site.

19. Try adding relevant links to your site on Wikipedia.

20. Most forums allow you to leave signature links. If you make quality posts and helpful comments then people will take a look at your signature and often visit your site.

21. Review relevant products on Amazon.com.

22. Review related sites on Alexa.com.

23. Submit product and service reviews to shopping search engines such as ePinions.

24. Start a blog. Post regularly, research articles, and ensure they are interesting and informative. If executed well then other bloggers will link to your blog. For more information about blogs see our Blog Marketing Guide.

25. Link to other blogs from yours. Many bloggers track who is linking to them so this will help to get yourself noticed and bring in some links.

26. Start a Business Blog external to your website. Link to important resources and ask them to link to your website in return.

27. Comment on other blogs, ensuring that the comments are insightful and interesting. This will bring your blog to the attention of the blogger and the readers of the blog.

28. Have your posts featured on the Technorati tag pages through tagging your posts with relevant tags.

29. List your blog in a few dedicated blog directories. Check out this comprehensive list of blog directories.

30. Make your site standards-compliant. This will help you to get links from governmental resources as well as enabling you to be listed on authoritative directories such as WC3 Sites.

31. Have an excellently designed website. Good designs can get links from sites such as CSS Vault.

32. Swap links with selective sites. Steer clear of link farms. Only trade links with sites that are related to your industry and will send you traffic. The best way of deciding whether to trade links is would you consider exchanging links if search engines did not exist? If no, then don’t swap links.

33. Rent some high quality links. Text Link Ads is the main company in this field.

34. Holding a contest is a great link bait strategy.

35. Give something valuable away for free. Then get listed on sites that list where you can get free stuff, such as TheFreeSite.com.

36. Build a tool collection. People love tools and will often link to them.

37. Obtain and carry out an engaging and interesting interview. Unique content such as this will spread like wildfire.

38. Create a “Top 10″ list, such as the Top 10 myths for a specific category. People love to link to Top 10 articles.

39. Create a list of experts in your industry. Flattery can often be an excellent strategy, if the experts are impressed with your site then they may decide to link to you.

40. Add a ‘News’ resource to your site. Add interesting stories, particularly ‘Top 10 Tips…’ articles. These are especially easy to link to.

41. Launch an affiliate programme. Many links to your site will be banners or logos but some sites will link to your site from within their content, which can be of SEO value.

42. Publish an RSS feed of your new articles.

43. Sell products on eBay and offer to donate the profits to charity. You can get a lot of charities linking to both the auction and your site this way.

44. Launch a petition about something that people really care about – high fuel prices for example.

45. Do something controversial. Sue Google.

46. Become involved in guerrilla marketing – everyone likes a quirky marketing campaign.

47. Get hold of some pictures of celebrities in your industry and host them on your web site.

48. Bribery. Do you have a members-only site? Offer website owners free membership if they link to you.

49. Utilise MySpace – set up a scheme whereby anyone who includes your link on their MySpace page receives a discount at your online store.

50. Stuck for any more ideas? See who is linking to your competitors – they may also be receptive to linking to you. Use this link analysis tool to discover who’s linking to your competitors. Good link building services can also produce tangible results.

What has happened to your traffic!!

Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or optimize your website for the search engines. So exactly what has happened to your traffic.

Naturally, you’ll want to know exactly what’s going on and what’s causing this continual dip in traffic. For some problems, you may be able to look at your analytics platform to determine what content is seeing its traffic numbers decrease, which could help you clearly identify where you’re struggling.

However, in most cases, you’ll have to perform some kind of search result audit for your various keywords that will show you where you’re currently ranking on Google and its competitors for your most important keywords. Ultimately, this could reveal one (or more) issues that are holding you down in the SERPs and, thus, negatively affecting your traffic numbers.

But before you begin investigating, it might be helpful to know what you should be on the lookout for. So, here are the five most likely reasons that you’ve been seeing your website traffic decrease:

New Competition

Too many website owners and SEO professionals tend to a take an “it’s all about me” approach to their work, and when they start to have an issue like declining traffic, their initial instinct is to wonder what it is THEY are doing wrong and what THEY have to do to fix it. However, few immediately consider the possibility of a new website (or sites) that have moved into their niche and are luring away some of their traffic by offering comparable products or content. This is one of the reasons why conducting regular industry assessments and search audits is imperative.

Content is Out of Date

Every good content creator strives to make something evergreen that will last forever, so that visitors will consistently come to his or her website to read it. However, over time, the majority of content will become dated, and its value will begin to depreciate at a regular pace. One way to tell if your content isn’t as enticing to searchers as it used to be is to monitor that page’s analytics, and if something that used to get a consistently high influx of visitors now gets less and less, it’s likely that the content on the page is decreasing in value to most readers. A method for correcting this issue could be to produce a new, updated version of that content, and then to link to the new page on the old one.

Shifts in Algorithm Values

This is another instance where your decreasing traffic isn’t actually your fault. Occasionally, Google and the other search engines will alter their algorithms to give more weight to certain types of content for specific search terms. When that happens, images, videos, wiki pages or other content that is slightly different from standard Web pages may be given prominence over your site, which can have an effect on how much traffic you get from that search engine. If you notice that Google seems to favor certain types of content for one of your keywords or targeted search terms, maybe that means you should consider making a video or infographic the next time you consider writing a blog post about a that topic.

Caught Red Handed Being a Black Hat

imagesAt other times, SEOs are knowingly or unknowingly participating in “black hat” SEO tactics in order to move their sites higher up in the SERPs. Once Google and the others bust you – and they almost always will – they’ll penalize your site and send you way down in the rankings, and that will obviously affect your traffic. If you genuinely weren’t intending to be shady and just made a mistake, it’s important that you find out what your exact offense was and correct it as soon as possible, so that you can start trying to garner some good will with the search engines and make your way back up in the rankings.

They’re Just Not That into Your Content

However, the unfortunate truth is that much of the time, consumers just aren’t going to be that interested in the content that you’re publishing, meaning it’s not engaging or valuable enough to hold their attention and keep them coming back for more. And without engaging content, your traffic numbers are going to suffer. To rectify this problem, you should be aware of the top sites and blogs in your niche or industry, and take note of what they’re regularly publishing content about (in order to understand emerging trends) and what their readers are saying in comments sections and on social media sites to see what they’re asking for, so that you have a better idea of what content will be engaging and valuable to the visitors you want to attract.

ebook Publishing

Steps to ebook Publishing Success

So your best friend owns a top publishing company, giving you an immediate foot through the door, this will still not
guarantee you an ebook publishing success story.

imagesFirst, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it.

Let’s begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books
you can’t seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn’t finish.
Write down these points so they are crystal clear to you. Read other people’s books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the
problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a
bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they’re about to go blind. It’s not quite
spoon-feeding the information to your readers, but it’s close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and
writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar, and even love the process
of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write.
These can serve as roadmaps on your writing journey.

Once you’ve written your ebook and revised it at least twice, show it to someone else whose opinion you respect. If you’re lucky enough to know a good editor,
see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing an ebook is to know when to stop writing and tinkering with it.

You’ve finally written your ebook! What do you do next?

 

How to turn your ebook into Profits

imagesEbooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some
inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability exists to easily produce an ebook, doesn’t make it good writing.

Make sure your book does not simply rehash old material. You will damage your credibility as an author by claiming to offer valuable new insights and
disappointing your audience with material they’ve read a million times before. So spend enough time writing and revising your book to make sure it’s of the
highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely
difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you
know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced ebook will only give the impression that
your book isn’t worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into
understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately
compensated for your talent, your time, and your effort.

Once you’ve figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience’s mean
budget, then it’s time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell your book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure to simplify the process. It’s a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey
to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your
credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your ebook for sale, and wait for your audience to discover you!

10 Best Online Tools Available for AB Testing Conversions

What are the best tools available online for AB testing conversions?

1. Unbounce

When creating a new landing page, Unbounce is great for any company’s go-to for AB testing conversions. It is quick, gets the job done, and the analytics are actionable. It has a confident accurate score rating, which tells you how likely a good conversion rate is, or whether it is mere luck.

2. Visual Website Optimizer

In creating a landing page, I installed Visual Website Optimizer for AB split testing, and because of this software, I also discovered a new variation that increased my conversions over 62.5 percent higher than any previous control. It’s easy to install and track metrics.

3. MailChimp

Email marketing can potentially be helpful with traffic and attracting conversions; however, a lot of factors come into play when determining a successful campaign. In MailChimp, you can AB split test the send time, subject line, email content and even the name that appears as the sender. You can test different metrics, see what works best and tailor your marketing efforts.

4. Optimizely

Optimizely has a super easy-to-use interface for creating A/B test experiments and an easy-to-read admin interface that shows the results. I’ve used many other A/B testing tools that were very complex to use and impossible to understand when it came to the actual results. This toold removes all the stress and is easy to follow.

5. Split

Quite a lot of businesses rely heavily on the Ruby on Rails plugin called Split. It allows you to heavily customise the AB testing you are doing. If you have good developers, I’d recommend customising a plugin to your unique needs as opposed to relying on third-party software.

6. Crazy Egg

Crazy Egg is a tool for AB testing of landing pages, squeeze pages or home pages to determine how users move about the page. This is extremely insightful when trying to understand why customers don’t follow through on a conversion because it reveals which links are not being clicked and that users may not be navigating about the page in the way you think they are.

7. Monetate

Monetate lets you launch campaigns with more than one page, and it comes with a comprehensive set of performance analytics. Campaign segmentation is available, and editing your test pages is simple.

8. KISSmetrics

I use other split-testing tools, such as Optimizely, but KISSmetrics is a must if you’re serious about getting accurate results. The problem with many of the tools out there is they don’t measure the impact of the test throughout your entire funnel. That’s why I love KISSmetrics; it will show you exactly what the impact is for a test at every step of the buying process (not just the next step).

9. Google Analytics

Google Analytics now offers “experiments,” which allow you to split-test a multitude of pages at once. If you already use Google Analytics, as most of us do, these tie into your existing stats and goals perfectly. The depth of data is fantastic. Plus, it’s easy to set up and free.

10. Qualaroo

It’s easy to test anything on your site. But how do you know where to focus your AB testing efforts? Most people test button colors when they have bigger problems in the user funnel. That’s why we like Qualaroo. It’s a great way to find out from your website visitors where confusion exists in the conversion funnel so you can focus your testing efforts there to get the biggest wins.

Traffic Monsoon The Facts

First Of All What is Traffic Monsoon?

traffic monsoonTraffic Monsoon is a specialised advertising and revenue sharing company that allows international participation of individuals and groups. Its services provide high quality advertising targeted for people seeking a way to earn money online and also promote their business, service or product.

The company’s traffic generation resources are capable of sending your website several thousands of visitors quickly. All the members have equal opportunity to benefit from an attractive revenue sharing plan on a long- term basis. Traffic Monsoon is not a get rich quick scheme or anything that you have probably done before THIS IS A LEGITIMATE business and you may get addicted to it. Charles Scoville the owner of the business set it up this way, he did not want it to be a here today gone tomorrow business.

Traffic Monsoon brings money into the company by selling lots of different traffic services to people that require traffic/visitors to their websites, it does not just sell revenue share Ad Packs.
Less than 5% of the company’s income is from selling revenue share Ad Packs. Therefore the company is not dependent on selling revenue share Ad Packs to keep in business, like all the others and this is what makes this Unique. The rest of the company’s revenue is from selling traffic services that’s why this company will be around for a very long time. No monthly fees and even someone that’s signups for a free account can make some money.

More Details On The Company:

It is a Domestic Limited Liability Company Founded by the CEO Charles Scoville Launched in October 2014 and is Based In Utah in the US. It’s a Paid-To-Click Advertising Service known as Traffic Exchange. Traffic Monsoon is growing rapidly and now there are over 2.8 Million Members, which getting paid daily. Thousands of new people sign up to Traffic Monsoon every day, because it’s one of the best businesses nowadays. Why?

Here are some reasons:
1) You earn quickly, at about $1 daily from one Ad Pack, but not guaranteed. More Ad Packs = More Earnings!
2) You don’t have to pay for membership and registration is FREE!!!
3) 10% Referral commission on all purchases, including repurchases
4) Daily Free Cash Links Available Between .001 to .02 cents for members who have Registered.
5) Payment Processors: Payza and Solid Trust Pay.

How It Works
Register For Free. Earn through Free Cash Link In The System. You want to Earn More? Buy Ad Packs which will Qualify You For The Profit Share.
1 Pack Cost is $50.00 US… You receive 1000 visitor credits to your website and 20 clicks to Banner.
1 Pack will produce $55.00 in approx. 55 days which is 110% profit.

Time Frame:
$55 will come to your account in Small Portions EVERY DAY.
Meaning you will keep on getting Profit Sharing every day till you receive $55 from every pack.

Example :
20 Packs will cost $1000
Total Earning from 20 packs will be $1200
Gain is 20%

Getting Started:
Let’s say if you start with 10 Ad packs which is 500$ you will earn 10$ daily.
In 5 days you will earn 50$ which will help you repurchase another pack.
Every 5 days you would earn 50$ and repurchase another pack which will compound your earning for better profits.
You can withdraw that earning anytime. But it’s better to repurchase and build more and more ad packs. The more you start with the more you earn.

Important:
Results Not Typical, But Achievable. This incomes stated above is not a guarantee you would earn the same, but could be possible with equal or greater strategy and work ethic. Also the earning per day depends on the volume of sales per day.

Note:
To Qualify For The Profit Share After You Buy A Pack Or To Earn With The Cash Link, All You Have To Do Is Click On 10 Ads Which will Take Not More Than 15 Minutes.
Check out these links for better understanding of the Business Model.

How to Register in Traffic Monsoon Get Started
https://trafficmonsoon.com/?ref=BarryJ
When u Register Make Sure Your Sponsor Name Is: BarryJ

How To Overcome Writers Block

So what exactly is writers block?

writers block“Well, I just can’t think of a single thing to say, let alone write about, my mind is a blank. Oh well, I’ll go and do something else instead.”

Does that sound familiar?

We have all experienced this phenomenon when we absolutely have to write something, particularly on a deadline. I’m talking about. . . . .uh, I can’t think of what the word is . . oh, yes, it’s on the tip of my tongue . . . it’s: WRITER’S BLOCK!!!!

Whew! I feel better just getting that out of my head and onto the page!

Writer’s block is the patron demon of the blank page. You may think you know EXACTLY what you are going to write, but as soon as that evil white screen appears before you, your mind suddenly goes completely blank. I’m not talking about stare at the wall until enlightenment hits kind of blank.

I’m talking about sweat trickling down the back of your neck, anguish and panic and suffering kind of blank. The tighter the deadline, the worse the anguish of writer’s block gets.

Having said that, let me say it again. “The tighter the deadline, the worse the anguish of writer’s block gets.” Now, can you figure out what might possibly be causing this horrible plunge into speechlessness? The answer is obvious: FEAR! You are terrified of that blank page. You are terrified you have absolutely nothing of value to say. You are afraid of the fear of writers block itself!

It doesnt necessarily matter if you’ve done a decade of research and all you have to do is string sentences you can repeat in your sleep together into coherent paragraphs. Writers block can strike anyone at any time. Based in fear, it raises our doubts about our own self-worth, but it’s sneaky. It’s writer’s block, after all, so it doesn’t just come and let you know that. No, it makes you feel like an idiot who just had your frontal lobes removed through your sinuses. If you dared to put forth words into the greater world, they would surely come out as gibberish!

writers blockLet’s try and be rational with this irrational demon. Let’s make a list of what might possibly be beneath this terrible and terrifying condition.

1. Perfectionism. You must absolutely produce a
masterpiece of literature straight off in the first
draft. Otherwise, you qualify as a complete failure.

2. Editing instead of composing. There’s your
monkey-mind sitting on your shoulder, yelling as soon
as you type “I was born,” no, not that, that’s wrong!
That’s stupid! Correct correct, correct?

3. Self-consciousness. How can you think, let alone
write, when all you can manage to do is pry the
fingers of writer’s block away from your throat enough
so you can gasp in a few shallow breaths? You’re not
focusing on what you’re trying to write, your focusing
on those gnarly fingers around your windpipe.

4. Can’t get started. It’s always the first sentence
that’s the hardest. As writers, we all know how
EXTREMELY important the first sentence is. It must be
brilliant! It must be unique! It must hook your
reader’s from the start! There’s no way we can get
into writing the piece until we get past this
impossible first sentence.

5. Shattered concentration. You’re dog is sick. You
suspect your mate is cheating on you. Your electricity
might be turned off any second. You have a crush on
someone. You have a dinner party
planned for your in-laws. You . . . Need I say more.
How can you possibly concentrate with all this mental
clutter?

6. Procrastination. It’s your favorite hobby. It’s your soul mate.

FACE IT,  IT IS ONE OF THE REASONS YOU HAVE WRITERS
BLOCK!

How to Overcome Writers Block

Okay. I can hear that herd of you running away from
this article as fast as you can. Absurd! you huff.
Never in a million years, you fume. Writer’s block is
absolutely, undeniably, scientifically proven to be
impossible to overcome.

Oh, just get over it! Well, I guess it’s not that
easy. So try to sit down for just a few minutes and
listen. All you have to do is listen, you don’t have
to actually write a single word.

Ah, there you all are again. I am beginning to make
you out now that the cloud of dust is settling.

I am here to tell you that WRITERS BLOCK CAN BE
OVERCOME.

There are ways to trick this nasty demon. Pick one,
pick several, and give them a try. Soon, before you
even have a chance for your heartbeat to accelerate,
guess what, you are writing.

Here are some tried and true methods of overcoming
writer’s block:

1. Be prepared. The only thing to fear is fear itself.
I know, that’s a cliche, but as soon as you start
writing, feel free to improve on it. If you spend
some time mulling over your project before you
actually sit down to write, you may be able to
circumvent the worst of the crippling panic.

2. Forget perfectionism. No one ever writes a
masterpiece in the first draft. Don’t put any
expectations on your writing at all! In fact, tell
yourself you’re going to write absolute garbage, and
then give yourself permission to happily stink up your
writing room.

3. Compose instead of editing. Never, never write your
first draft with your monkey-mind sitting on your
shoulder making snide editorial comments. Composing is
a magical process. It surpasses the conscious mind by
galaxies. It’s even incomprehensible to the conscious,
editorial, monkey-mind. So prepare an ambush. Sit down
at your computer or your desk. Take a deep breath and
blow out all your thoughts. Let your finger hover over
your keyboard or pick up your pen. And then pull a
fake: appear to be about to begin to write, but
instead, using your thumb and index finger of your
dominant hand, flick that little annoying ugly monkey
back into the barrel of laughs it came from. Then jump
in quickly! Write, scribble, scream, howl, let
everything loose, as long as you do it with a pen or
your computer keyboard.

4. Forget the first sentence. You can sweat over that
all-important one-liner when you’ve finished your
piece. Skip it! Go for the middle or even the end.
Start wherever you can. Chances are, when you read it
over, the first line will be blinking its little neon
lights right at you from the depths of your
composition.

5. Concentration. This is a hard one. Life throws us
so many curve balls. How about thinking about your
writing time as a little vacation from all those
annoying worries. Banish them! Create a space, perhaps
even a physical one, where nothing exists except the
single present moment. If one of those irritating
worries gets by you, stomp on it like you would an
ugly bug!

6. Stop procrastinating. Write an outline. Keep your
research notes within sight. Use someone else’s
writing to get going. Babble incoherently on paper or
on the computer if you have to.

Just do it! Tack up anything that could possibly help
you to get going: notes, outlines, pictures of your
grandmother. Put the cookie you will be allowed to eat
when you finish your first draft within sight ? but
out of reach. Then pick up the same type of writing
that you need to write, and read it. Then read it
again. Soon, trust me, the fear will slowly fade away.
As soon as it does, grab your keyboard, and get
writing!

Pricing An e-book

ebook pricing 2016

So What Should You Charge For Your E-Book?

You have written and compiled an E-Book. Now you have to decide how much to charge for it. Pricing an e-book is essential to the success of your product.

If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your E-Book at first for $39.99, and later reduce it to $24.95, don’t you think the people who bought it for $39.99 are going to be slightly annoyed.

Choosing the right price for your E-Book is one of the most critical parts of the marketing process. The first rule of pricing E-Books is to never underprice. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your E-Book ? before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an E-Book is particularly difficult because E-Books are a fairly new commodity. Since they are digital, the value of an E-Book is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at E-Books in a different light in order to determine their actual worth in this brave, new cyber world.

Let’s look at the difference between a book in print and an E-Book. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

But the fact that unites E-Books and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people’s lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your E-Book.

 

What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for your E-Book. Let’s begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their E-Books at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again as long as the first E-Book they buy is of exceptional quality and beneficial to the customer.

However, if your book contains valuable and more importantly NEW information, references, or techniques then you should aim to price it on the high end.

After you figure out your goal, you must figure out what your audience’s need is for your E-Book. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn’t been written about in one hundred other E-Books, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your E-Book at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.

Make your E-Book Engaging

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How to make your E-Book Engaging

You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Reader’s respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotise your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

In an E-Book that is read on the screen, be aware that you must give your reader’s eye a break. You can do this by utilising white space. In art classes, white space is usually referred to as “negative space.” Reader’s eyes need to rest in the cool white oasis you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bullet points and numbers. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that’s easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they have even got past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don’t forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that’s called a “comma splice.”)

Last of all: create an index and a bibliography. That’s it! You’ve written a book! Now all you have to do is compile and publish your E-Book online, and wait for download request from your website visitors!