Ever Wondered How Popular StumbleUpon Is?
However, the potential for targeted, organic and steady traffic with StumbleUpon is quite under-estimated, especially by newer bloggers who aren’t aware of just how feasible social networks like StumbleUpon really is.
Don’t make the same mistake. An ad campaign doesn’t have to have loads of activity to become a popular choice by Stumblers. All you need are a handful of “Thumbs Up” to reach hundreds of visitors.
The key is to focus on designing your website so that it attracts your Stumbler visitors within the first few seconds of their landing on your page. Sometimes, that’s all the time you have to make an impression and encourage them to vote for you, or to return to your site.
Here are some tips that will help you capture their attention:
Tip #1: Clearly Define Your Blogs Subject Matter
You need to be clear about the subject matter of your blog. If your blog looks cluttered, or has too many categories, it could confuse the visitor and end up costing you a vote. Be exceptionally clear about what your blog is about. If your visitor can see exactly what your blog is about within the first few minutes of visiting, they are more likely to stay and look around, not to mention return to your site.
Tip #2: Eye Candy
Every aspect of your blog is important, especially the header. That is one of the first things your visitors see. Make sure it is crisp and attractive. If you are unable to create a customized header yourself, hire a graphic designer to do it for you – it’s THAT important.
This also goes with your blog’s theme template. You want one that actually represents the subject of your blog but is also attractive and professional. Don’t use the theme that comes by default with your blog, take the time to scout out an alternative replacement so that your blog appears to be unique.
Tip #3: Content Is King
Don’t start advertising your blog until you have enough content to justify a visit. You want your visitor to spend as much time on your site as possible, so be sure to include at least a few categories and at least two weeks worth of content, to start.
Tip #4: Pretend You Have A Captive Audience
Be sure to put your best effort into your blog. Even while you might feel as though you are talking to yourself when you first create your blog (and most likely you are), remember that every article, every bit of content that you publish must be interesting to those in your niche.
Do not skip this by plugging in saturated PLR articles that you purchased somewhere. Take the time to write your own stuff, people WILL notice the difference.
If you follow these tips you WILL increase your chances of having a successful advertising campaign with StumbleUpon. Taking the time to create the best blog possible will indicate to your Stumbler-Visitors that your blog is a useful resource that is both informative and unique. If they feel they can get the same information elsewhere, why would they stay at your site?
Tip #5: Copy From Those That “Do”
Check out what types of headlines the most popular sites in your niche market are using and simply design your headline to use a similar style.
Don’t Just Pay For Traffic – Earn It
You don’t want to continuously purchase traffic via StumbleUpon that should never be your ultimate goal. Instead, you should utilize the advertising services there to jumpstart your blog traffic with the goal being to encourage Stumblers to vote for you, which will in turn, push other visitors to your site, for free.
Some bloggers fail to do this and end up paying for traffic longer than they would need to, if they just focused on creating a useful blog. Even though the advertising costs are lower than typical PPC campaigns, you can save a ton of cash if you make your blog worthy of a stumble.
Set your blog in motion and watch the traffic continue to pour in, day after day!
Catch Them Before The Next Stumble
Since stumblers are similar to television channel surfers, you might not be able to hold their attention for long, no matter how compelling or interesting your content may be. To get the most out of their visit, offer a subscription form on your site where you offer a free report, eCourse, something – Anything – to encourage them to leave their information.
That way, you can work on growing your list as well as growing your site.
Your subscription box should be placed in a highly visible area of your blog. You should also utilize graphics, or compelling headlines to make sure it’s noticed.
Take Baby Steps
Don’t spend a ton of cash on your first StumbleUpon ad campaign, instead, test your ad copy with just a small spend. Once you see it working, you can increase your daily budget.
Be sure to pay attention to the available stats to determine how many people voted for your site and continuously tweak it for the best performance you can get out of it. Testing isn’t fun but it’s important because you want to get the most votes you can. Once you are consistently receiving votes, you will start receiving a flood of organic traffic and when that happens, be prepared to pause your campaign before you purchase traffic for nothing.
What To Avoid
Some bloggers believe that sending Stumblers to the very front page of their blog is the best choice, when advertising with StumbleUpon. I would suggest that instead; create a landing page specifically for each campaign. If Stumblers have to seek out solid content, they’ll be gone before you know it, assuming it’s a paid advertisement or sales pitch.
Choose a thread or page that carefully relates to your specific group of visitors (using categories and demographics), and choose a post that you feel is absolutely compelling. Make it spicy, entertaining, controversial, whatever you have to do to make that page stick and become ‘viral’.
Also remember to add your sites to StumbleUpon by creating an ‘alias’ account and Stumbling onto your own pages, after first checking to see if they have already been Stumbled.
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