Writing An e-book

So Just Where Do I Start When Writing an e-book?

The hardest part of writing an e-book is the first sentence. When you look at the whole project, it seems like an impossible task. That’s why you have to break it down into manageable tasks. Think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain: step by step.

Now think of writing an E-Book in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you’ve gone through the following list, you will be ready to actually begin writing your E-Book.

 

Beginning Steps to Writing an e-book

imgresFirst, figure out your E-Book’s working title. Jot down a few different titles, and eventually, you’ll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader’s queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books  as long as it’s not too cute.

Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you’ve got your thesis statement fine-tuned, you’ve built your foundation. From that foundation, your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your E-Book. Remember: all chapters must support your thesis statement. If they don’t, they don’t belong in your book. For example, your thesis statement could read: We’ve all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night’s sleep.

Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:

  • Does your book present useful information and is that information currently relevant?
  • Will you book positively affect the lives of your readers?
  • Is your book dynamic and will it keep the reader’s attention?
  • Does you book answer questions that are meaningful and significant?

If you can answer yes to these questions, you can feel confident about the potential of your E-Book.

Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

Next, make a list of the reasons you are writing your E-Book. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your E-Book to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

Video Marketing Tips

video marketing

In this post you will learn why video is a must have and some simple video marketing tips and strategies to make your videos shine.

When it comes to content marketing, the role of video is becoming increasingly clear. Today, more than ever, companies are realising that video has a key role to play in the content marketing strategy. It is a tool for capturing the user’s attention and delivering a brand message in a memorable and meaningful way.

If your company has not made the move to incorporating video into the content marketing mix, it is a must. The following information will provide some background on why video is an integral part of any successful content marketing strategy and also provide some useful tips as to best practices for doing so.

What is the Market Like for video marketing?

imgresWhen assessing the market for video, marketing numbers tell the story well. More users, are watching more videos, more frequently than ever. According to comScore, a company which tracks online engagement, just over 45% of internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos per month.

Looking further into the data we see that the average number of internet users who watch video each day has reached 100 million. When it comes to video in the retail space, 90% of shoppers at major retailers indicated that video played an important part in making purchasing decisions. Within companies themselves, video is also proving to be important, as 75% of executives told Forbes that they watch work-related videos on business websites at least once a week.

The key takeaway here is that video is no longer an optional part of a comprehensive content marketing strategy, it’s crucial.

How Many Marketers are Using Videos?

A recent report of almost 400 marketing and business professionals, conducted by Demand Metric in conjunction with Ascend2, revealed that 69% of respondents had already begun to make use of video marketing. On the other hand, 31% were planning to integrate video marketing into their strategy moving forward (anyone not interesting in video marketing was removed from the survey).

What Are Videos Being Used For?

While the survey conducted by Demand Metric and Ascend2 indicates that video is quickly becoming a preferred form of marketing content, it is worth examining its role within the context of content marketing to understand the purposes for which video marketing is proving to be effective.

According to the survey, when it comes to making use of videos in marketing, video is the preferred form of content used for building brand awareness (52%). It is followed by lead generation (45%) and online engagement (42%).

How Effective Are the Different Uses of Video?

Although research indicates that videos are being used primarily for building brand awareness, lead generation and online engagement, it’s also worth examining their effectiveness when being utilized in the following contexts to obtain a better understanding of where video marketing is most effective.

According to the survey by Demand Metric and Ascend2, the primary placement of videos was on the brand website (81%) – but videos were most effective in the second most popular placement location – video sharing sites such as YouTube (26%). The brand website was in fact, found to be the second most effective distribution channel.

Marketing Results for video marketing

No examination of the use of video in online marketing would be complete without looking to some of the benefits, so let’s dig into the important metrics which highlight the positive results for video marketing:images

According to the Online Publishers Association, 80% of internet users recalled watching a video ad on a website they visited within the last 30 days. Of those, 46% took some sort of action after viewing the ad by searching for more information, visiting the advertiser’s website or purchasing the product featured in the ad.

Further examination of other statistics included in the report, supports the evidence that video marketing increases sales and leads. Additionally, it shows that those businesses who are not leveraging video marketing, are losing customers to those who do.

How to Make video marketing More Effective

Now that we now know just how important it is to include video in your marketing strategy, let’s examine some techniques for making your videos more effective in driving brand awareness, lead generation and online engagement.

Video Length Matters

Research by Visible Measures said that marketers have 10 seconds to grab the viewers’ attention in a marketing clip. Furthermore, 20% of users will click away from the video in 10 seconds or less. Then, by the 2 minute mark, you can expect to see 60% of users clicking away. These numbers seem to hold true irrespective of the video duration. When it comes to platforms, desktop users seem to have an attention span of around 2 minutes or less, while mobile users seem to stay a little longer, around 2.4 minutes.

In order for your video marketing efforts to be truly effective, in addition to being engaging right from the start, it’s important to pay attention to your video analytics data to gain insight into user behavior. You can then tweak and improve your messaging.

New Trends in Video Distribution

The next important factor is where you place your videos. One of the major trends important to note in video distribution is YouTube’s declining market share. An increasing number of content marketers are opting to upload their videos directly to Facebook, rather than publishing them to YouTube and sharing the links on Facebook. The end result is that Facebook is retaining traffic at YouTube’s expense. Keep this in mind when deciding where and how to post your videos.

Quality Content

Next is the quality of your videos. As with all forms of content used in the marketing mix, quality counts. Here are a few tips for producing stellar video content which not only engages users, but can offer SEO benefits as well:

Video content should solve problems and provide new information
In order to produce engaging videos which rank well, you need to solve user problems and provide new, useful information.

Make videos user friendly

Make your video content easy to browse, link to and share. Create a user-friendly video section where your users can easily search and view your content. Try to focus on creating a separate landing page for each of your videos, rather than embedding several into a single page.

Use interactive elements
Make use of interactive video elements to connect with viewers. These include in-video links, quizzes, surveys and forms, all of which can create engagement opportunities at the correct moment and prompt users to take desired actions.

SEO Content

You spend a lot of time and energy creating video for your audience, so make sure that you make the most of it by optimizing it for search. Well optimized and relevant videos can deliver traffic over a long period of time.

Use Transcriptions
Transcriptions can have a major positive impact on your search rankings when utilized properly to improve indexing, usability and content quality. To unlock the content of your video, and make it available to search engines for indexing, include a transcription directly within the HTML of the pages that the videos are hosted on. This also benefits users who are unable to watch it or listen to the audio.

Host Videos on Your Own Domain
This is possibly the most powerful tactic which can be leveraged to extract the maximum SEO value from your videos. Video sharing sites have their place, but by not hosting your own videos, you’re passing traffic off to other sites and giving away the credit.

Allow Embedding
By making it easy for users to share and embed your videos on their sites, you’re essentially increasing the potential for building inbound links to your own site. This is a major bonus in terms of SEO, as well as increasing your exposure.

Use Keywords
When creating your videos, remember which keywords you’re targeting in order to include them in your transcripts and titles. You then maximize your chances of generating traffic from search engines for relevant searches being performed by users.

Create Catchy Titles
Making use of catchy titles in not only something reserved for content writers. By ensuring that your videos have catchy, memorable titles, you’re maximizing your chances of user engagement and driving traffic from searches.

Provide Thorough Descriptions
When embedding or publishing your videos to social sites such as YouTube, it’s essential to include a thorough description (which includes your keyword) telling users (and search bots) what your video is about. This maximizes the chances of getting traffic and exposure from searches.

Use Tags
When it comes to online video, tags make a difference. Consider using your keywords, as well as words which your target audience may use in searches when tagging your videos.

Use Sitemaps
When embedding videos on your own site, it’s important to make use of video sitemaps to assist search engine bots with accessing and indexing your self-hosted video content. Google provides excellent guidance on this subject.

Internal / Outsourced Mix of Getting Videos Made
No longer is video production confined to large companies with big budgets for resources and equipment. With the advent of modern technology, and outsourcing solutions, it’s becoming increasingly less expensive to produce video content.

Make Quality Videos with Good Content

With the right content strategy, and combination of inexpensive production tools, it’s possible for small businesses to get onboard and produce high quality videos with good content.

Videos Must Be the Appropriate Length
Depending on the nature and purpose of the video being produced, a video only needs to be long enough to engage the user and deliver the message in a meaningful and memorable manner. This can be accomplished with short videos of 3 minutes or less. 9% Increase in Conversions for Websites Using Video
The research conducted found that the average conversion rate for video content users was 1.9% higher than that of non-users.

New Trends in Video Distribution

One of the major trends important to note in video distribution is YouTube’s declining market share. An increasing number of content marketers are opting to upload their videos directly to Facebook, rather than publishing them to YouTube and sharing the links on Facebook. The end result is that Facebook is retaining traffic at YouTube’s expense. Keep this in mind when deciding where and how to post your videos.

Predictions

It’s clear that video is becoming increasingly important part of digital strategy and that the medium will continue to mature and evolve.

Gone are the days of corporate-speak messaging and dull, boring campaigns. Instead, we’ll begin to see more marketers incorporate human-speak into their messaging – videos, pictures, humor, and human!”

Through this article you have learnt the importance of incorporating video into your digital marketing strategy and how to get started. The important takeaway here is that it’s better to start now and get to grips with the medium, rather than start later and lose ground to competitors who are already taking video onboard. Make this your year for rolling out an engaging content marketing strategy which includes video content, you’ll be glad you did.

How to Create Compelling Hooks

Creating compelling hooks in your copywriting strategy is absolutely essential, without being able to grab your prospects attention you will be doomed to failure.

In any marketing strategy, content is one of the most important things to accomplish. This is particularly true when writing a compelling hook for email marketing, blog content and many more. Initially, an article starts with a compelling headline and this may be one of the challenging part in writing. The article can be well-written but for it to grab an attention, it should be compelling enough to be read. Here are the ways on how to create compelling hooks in your copywriting:

Determine the positioning of the product or services

imagesHook is also known as a direction that identifies the product into one image. It is also termed as angle by other experts. With the right kind of positioning, you would determine the kind of market you want to deal with. Initially, you would want to have a thorough market research and find out any pertinent information about your target audience. Take note of their purchasing power, behavior, interest, lifestyle and many more. This will help you choose the kind of words that will create an attention. Casual words are often effective in young adults rather than technical terms used by older generations.

Never use excessive description

Be sure to keep the information short, simple and concise. This is better appreciated than beating around the bush. People, from every walk of life, usually browse a message and would only read the ones they find interesting. With that, it is good to make your article as informative as possible by creating facts with direct-to-the-point information. The attention span of online audience can only last for a few seconds so it is best to hook them up by creating a compelling content that will keep their eyes focused on your write-up- from start to finish.

Be knowledgeable about the structure of the article

Since it was mentioned that the attention span of the audience is short, it goes to say that the structure of the article should also be created in a way that it will not get dull. Most experts say that a paragraph should only contain three to five sentences, and the words should not exceed at 100. This gives the audience something to look forward to after every paragraph. It also provides relaxation to the eyes as long paragraphs can cause eyestrain. It is also good to insert images and videos in the article to make it more interesting.

Provide nothing more but the truth

Be in the right perspective and give factual information about a topic. Whether it may be for informational or promotional purposes, be sure to keep the article as truthful as it can be. It earns a positive reputation in the business and it will increase the chances of customer loyalty. A reputation can be damaged in just one false statement, and it can go viral in just a few seconds. Most of the time, a company undergoes a hard time regaining the customer’s trust after a big blown issue. Be honest with your clients and the effect will create more than what you hope for.

Discover how to write effective copy for your project.

3 Ways To Boost Affiliate Commissions

imagesThe ideal world of affiliate marketing does not require having your own website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits, so here are three top ways to boost affiliate commissions.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost affiliate program commissions overnight.

1. Know the best program and products to promote.

Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short E-Books to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With E-Books, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

Here is a link to help you decide.

2. Collect and save the email addresses of those who download your free E-Books.

It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and E-Books. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an on-going commission instead of a one-time sale only.

Publish an online newsletter or E-zine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants.

If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission cheques in the shortest of time.

 

SocialAdr Review

Welcome to my SocialAdr Review where I will be discussing exactly what SocialAdr really is and who can benefit from using this simple tool.

But before I go into my SocialAdr Review, let me tell you that in my opinion it is an incredible tool for SEO. I have been using it comprehensively in my marketing strategies and I am exceptionally overwhelmed with the results.

What is SocialAdr?

SocialAdr is a social media marketing service that makes social bookmarking and networking links from real, high PR, high traffic websites. SocialAdr tool has been used by internet marketers since 2009 and has endured all Google updates. It is fully powered through submission from real people. The software allows you to advertise your site, in order for you to have increased ranking in the search engines for several keywords or phrases.

Today’s search engines are more expected to like links from modern day social based sites, which are frequently utilised by a lot of people. Actually, it is significant to the search engines that they only produce appropriate results from sites often browsed by people.

A webpage success is most likely attained in being top of the search engine rankings, and in order for you to do this, you must be proficient in optimising your websites.

Why SocialAdr is Better Than Any Other Services

You might be having issues in your mind that this service is merely the same with other tools presented in the web today. However, you are would be wrong for underestimating its capabilities. I have here some reasons why SocialAdr is far better than any other service.

Sites which are utilised by SocialAdr  are all of outstanding quality. It is truly not a network which are uncommon to other tools. These are ancient, high PR domains with thousands and even millions of real, active users.

Different from several social bookmarking services that merely uphold 1-3 or 5 accounts for each website at best, with SocialAdr your bookmark gets shared on hundreds of unique accounts which leaves insignificant footprint if any.

Each user is permitted to share only 5 bookmarks per account daily. This limitation makes every account look more genuine and lessens the possibility of accounts getting banned and your links being deleted. All bookmarking accounts get continually pinged for faster indexing which indicates that Google will determine your links much quicker.

Is SocialAdr Safe?

This is the ultimate answer to this question, which people keep asking over and over again: Yes, SocialAdr is guaranteed safe today. For all we know, even utilising WordPress can stop being safe, if Google chooses so. Not even their own technicians can give any guarantee, because what’s approved as a white hat method one day gets branded as black hat the one after. Guest blogging is a perfect example to keep in mind to this concern.

SocialAdr links are faultlessly safe to use and have very positive effects. If the service becomes very widespread and more people begin consuming it, I wouldn’t be shocked if Google pick to penalise it. I presumed that the genuine question should be this: Can Google detect Social Adr links? I have here some points on this:

Majority of Social Adr’s links are no-follow. No follow links are very significant to attain search engine rankings. Although Google says otherwise, please stick with what you know. It is Google’s rule to not target no-follow links with their algos. Thus your no-follow links should, be harmless from any penalties. I said should because there is very little possibility that Google will start targeting no-follow links, but still, I don’t work for them, thus can’t put my hand on fire.

Great For Creating Backlinks

SocialAdr is simple to setup. Go to the “Bookmarks” tab and then “Add Bookmark”. There are 2 options, Easy and Advanced. You may choose Advanced mode just like I always do because it gives you more control over your campaigns.

The next thing to do is to, write in your URL, title, description, tags and category. Title and description can be spun. I highly suggest you do this for every bookmark! After, choose your submission rate or put in a submission limit and hit “Save”.

For the submission rate, there are 4 options; Drip(once per week), Slow (once every 2 days), Normal (2-3 times per day), Fast (8 times per day). Every submission gives you 1-23 bookmarks, so if you choose “Normal” you can get up to 69 bookmarks in one day. Instead of utilising submission rate you can set a submission limit. Your bookmark will then be shared the number of times you have chosen after which the campaign will end.

In the “My Bookmarks”section, you can check all of your current campaign. Here in this section, it’s possible for you to edit your bookmark, pause or resume your campaigns, see real-time reports, and change your submission rates and limits.
socialadr control panel

Each bookmark has a submission limit anywhere from 200-3000 after which it gets archived.
Of course, you will have always the chance to delete any campaign at any time however your bookmarks don’t truly get deleted. Whenever you would like to run the campaign again, just go to “Deleted Bookmarks” on the bottom of the page, click green “UNDO” button beside any bookmark and it will re-appear in your account.

SocialAdr utilises the principle of reciprocity to give an automated social bookmarking technique for back links and traffic in order for you to make your post, articles and pages get ranked and indexed by search engines quicker. SocialAdr could eventually restore the way you bookmark as it promotes your content to a mix famous social networking, micro blogging, and social bookmarking sites.

What Can Social Bookmarking Do For Me?

Social bookmarking is not just about saving your favourite websites and sending them to your connections, however it also allow you to look at what other people have seen appealing enough to tag. Majority of social bookmarking sites let you to browse through the items based on most trendy, recently added, or belonging to a particular category such as shopping, technology, politics, blogging, news, sports, etc.

You may as well search through what people have bookmarked by simply typing in what you are looking for in the search tool. Actually, social bookmarking sites are being used as intelligent search engines.

Here are some social bookmarking benefits:

social media marketing services Being listed on a social bookmarking site can drive quality traffic: Websites like Digg and Del.icio.us represent the opportunity to get a lot of new traffic to your website. In fact these sites offer best type of visitors: viral traffic. People who reach your site from a social bookmarking site are generally there because your Web site appeared in a search for topics they were interested in. Beware – some of the social bookmarking sites will mark links out to other sites as “nofollow”. This tells search engines not to follow the link, and so you won’t reap any benefit from additional links! Search engines will frequently list results from bookmarking sites. Therefore if your site is bookmarked, this is an extra opportunity to show up in search results.

Being featured on one bookmarking site can often lead to people tagging your site on other bookmarking sites. This may sound rather weird; however people who bookmark may use more than one bookmarking site. If you are fortunate they may find you through one site and bookmark you on another, which is a big opportunity for web site advertising. Increase traffic by adding social bookmarking buttons to your website, adding social bookmark links to your blog or web site makes it easier for readers to save and share your content, and consequently for others to find it.

How much SocialAdr costs?

There is a free version and a paid version.

If you own a blog, and you are constantly creating content or videos, then you must go for paid service options in order for you to have enough quantity and wider range of bookmarking backlinks. This is a service worth paying for, because you could basically see the real difference to your rankings. The ‘Lazy Link Builder’ price plan would be just fine for several people. You can always change your subscription, whether upgrade or downgrade it depending on your choice.

 

If you’ve got your website done, and SEO optimised, but do not see it in search engines, you have to think it right! Today is your right time to join Social Adr. It is your best access to quality and guaranteed backlinks!

I highly recommend this tool especially to those searching to invest in their business to increase rankings.

social media marketing services

email marketing strategies

Like any other marketing initiative, email marketing requires a strategy to inspire your audience and grab their attention. When used correctly, email has proven to be the most influential and cost-effective marketing platform around today.

The goal is not to get your message into that crowded inbox, the goal is to have your subscribers open your message, and it is the content’s job to reel them in and complete that call to action.

The standard open rate for an email marketing message is 11-15%, with a click-through-rate of just 2-5%, if you’re falling behind the curve, you need to fine-tune your strategy, by adding personality to your campaigns.

To increase open rates, you need to inspire your customers to click your message. Half of all emails will be opened within the first six hours after delivery. As emails pile up, make sure yours doesn’t get lost in the shuffle.

Once the email is opened, you need to grab their attention with valuable information like a promotional offer or image. Customise your subscribers, understand what they’re looking for, and tell your story in a unique fashion. Your first impression has to hit home to keep your customer engaging with every email you send.

Email marketing strategies are all about testing and trying to find the best strategy that leads to success. You can’t talk about conversions when your emails aren’t being opened. If you’re encountering a low open rate, test and try these strategies to improve your deliverability and increase open rates.

Subject Lines

It is a fact that 35% of email recipients open email based on the subject line alone.

The subject line will make or break your open rate. Personalise the subject lines and make them descriptive so your subscriber has a reason to open. Subject lines must be inspiring, strong, and eye-catching to stand apart from the crowd of emails your customers are staring at and weeding through.

Be Concise

The most effective emails are those with short subject lines. A recent study found that three-word subject lines have the highest engagement rates (21.2%) although just 1.6% of emails are that concise. Make sure your subject is well-crafted and descriptive without overwhelming your reader with buzzwords.

Avoid “Spammy” Buzzwords

Although you might think that your reader will want to take advantage of your “sale” or “reminder,” MailChimp advises you to avoid those terms. Having words like “free,” “x% off,” “guaranteed,” or “click here” can negatively affect your campaign and open rate.

If you’re consistently using these buzzwords in your subject lines, many subscribers won’t see your messages as they’ll be directed to spam folders in their inbox. Even if your message lands in the inbox, spammy words often deter readers from your campaign.

It’s okay to promote a sense of urgency if a sale is ending or the time to register for an event is closing. An example like “Sale ends tomorrow at midnight!” shows a user that action is required immediately.

Personalise

If you can add a custom field into your message, and speak directly to your subscriber, the open rate will increase significantly. MailChimp offers you tools to strategise your customisation to see what is most effective in your campaign.

Spelling and Grammar

Always remember to use proper grammar and spelling. Punctuation is an essential component of your message, but don’t come off as too salesy or speak too urgently.

A subject in all capital letters, one that includes misspelling, or uses unnecessary exclamation detracts from your message. Asking your users a question and ending the subject in a question mark has a 44% higher open rate than exclamations about your promotion.

One of the biggest factors that influences open rates is to test multiple subject lines with various strategies. Evoke emotion and reel in your audience.

Inspire them to open your message by asking a question that you will answer in the email. Keep it personal, keep it casual, and speak to your customers directly.

List Segmentation

List segments help you further personalize and narrow your audience. You can choose the subscribers on your list that you want to receive a particular message. Segment based on custom fields to utilise your message more effectively.

Occupation
Location
Interests
Industry
Date Subscribed
Purchase/Conversion History
Gender
Age

Plus, take it a step further and think about the topics and content that your subscribers have engaged with in the past. Be as personable as possible. When your subscribers provide you with information that makes it easier to target your messages, use the data to your advantage.

Look at your list, and analyse the metrics to see the content that your subscribers have opened in the past. Move away from mass email blasts that deliver the same message to hundreds and thousands of people.

Learn the program you’re using, and access the list segmentation options to break down your subscribers. You’ll see that some segments have a better response and open rate than others. Build on the data you’re experiencing through segmentation for a high-performing campaign.

When you’re not segmenting your list to deliver personalised messages, you can’t craft relevant subject lines for your audience. Segment your lists, offering unique content that addresses demands. The better your segmentation, the more effective your email marketing strategies will become.

Do Traffic Exchanges Really Work

How To Make Money With Traffic Exchanges

A traffic exchange is a site where you can get new visitors to your web site in exchange for viewing the sites of other members. Users rapidly view a number of sites and it is then the job of the site owners and advertisers to present interesting & eye catching material.

There are many hundreds of traffic exchange sites on the internet and finding the ones that are good can be difficult.

The key to using traffic exchanges effectively is understanding that the person will only be viewing your site for around 10 – 20 seconds, sometimes a little longer. Rather than sending the person to your regular home page, you should be sending them to a specific “landing page” or advertisement designed for traffic exchanges. Use this advertisement to create curiosity about your site. The most effective are squeeze pages or splash pages, which have a simple headline, description, and an opt-in form to receive future emails. Then the surfer can easily type their email address in and receive more information about your product or services at a later time. A main goal of using traffic exchanges should be to build your personal list of business prospects for now and future endeavors.

How Does It Work?
It’s simple: You look at other people’s blogs & sites, and then they look at yours.

Most programs require you to click a button every 6-30 seconds in order to view the next page and earn credits. There is usually some kind of security measure to prevent users from cheating by surfing too quickly. And to prevent bots, the user is often also required to enter a captcha code regularly while surfing. This means that the surfer is definitely going to see your material and click through to your site.

So How Do I Make Money?
Typically “surfers” will be directed to information about your product, a blog post, or an affiliate offer. Affiliate networks such as ClickBank are especially well suited for use with traffic exchanges. Linkshare and Commission Junction are two others to try. Note that pay-per-click programs such as Google AdSense generally prohibit placements on traffic exchanges because their model is incentivised clicks, thus making it impossible for a user to simply “browse” offers.

Here Are Eight Steps To Get Started
1.Take your time to understand the traffic exchange market and structure a campaign accordingly. Spend some time acquainting yourself with the various advertising mediums available such as full page views, banner and text ad displays and various other alternatives offered by a variety of traffic exchanges.
2.Choose between five and ten highly ranked and used traffic exchanges and begin to build up advertising credits within these exchanges in preparation to launch your campaign. Try and allocate a set period of at least thirty minutes per day to this task.
3.Begin designing and structuring your campaign which should include a splash page (a fast loading page with a simple message prompting the surfer to open your site in a new window), a squeeze or lead capture page (a page designed with the sole purpose of getting the viewer to request more information from you via email) and a well written email follow up campaign that stays on message while offering the reader genuine help and assistance. Several squeeze and splash pages should be designed so that you can track effectiveness and constantly be able to adjust your pages for better results.
4.Set up an tracking mechanism to track splash page effectiveness. This can be done via Google Analytics, by reading your server log files, or there are specific ad tracking services available.
5.Set some realistic goals based on a formula that every lead you generate should be worth on average at least $1 per month to you.
6.Start your campaign and analyze the effectiveness of your message. If no one is jumping, you can create a new ad or edit your existing one.
7.Continually monitor results and tweak accordingly to realize profit.
8.Consider ramping up profitable campaign by buying advertising credits.

I am currently trying out this TE system

Try Click Webinar

Click Webinar offers you enough features to help you make the most of your online seminar, without cluttering your screen with unnecessary items. This webinar service allows you to use any browser that you like to connect to your meetings, as well as giving you the ability to record your meetings for future viewing. Click Webinar also offers the ability to conduct polls during your meeting, which can be helpful for encouraging interactivity.

This webinar service will allow you to record your meeting, which will allow those who were unable to join the conference to see what they missed. Having the option to record your online seminar can also work to your advantage for creating training material for others to watch. It also is a great way to share the meeting with people that may be in different parts of the world and in a different time zone.

This webinar service also allows you to create different polls and gather the results. This is something that can work well if you are in need of people’s responses during your online seminar. It is also something that is helpful to have when trying to narrow down the list of ideas that have been gathered during a brainstorming session.

In order to get into your webinar with Click Webinar, you enter a password. This allows you to feel more confident that your meeting is secure. They also allow you to privately chat with members of your audience. This is an important feature to consider because it can help a minor misunderstanding from becoming a larger problem. One of the features we really like about their chat feature is the ability to translate languages. If your preferred language is English but you are having a discussion with someone who speaks Polish, both of you can enter your information in using your preferred language and it will be translated correctly into the other person’s language. This will practically remove the language barrier.

Click Webinar offers you the ability to design your meeting room so it’s customized for your own company. You have the option to add your company logo to your meeting room as well as the lobby. You also have the flexibility to add your company colours and graphics to these rooms. This is sure to impress those who are attending your webinar.

Because this webinar service will work with any browser, you will not have to worry about downloading any software on to your computer. This also means you don’t need to worry that your system is up to date and running smoothly before joining or moderating your webinar. Your participants will also be grateful they don’t have to waste time downloading new software onto their computers. This should almost entirely remove the need for tech support during webinars. They also offer a mobile app so this application is more widely available to your audience on their mobile devices.

We like the toggling views feature that comes with this webinar service. This feature allows you to upload and share several different views of the document you are working on. Switching to a different view is as simple as choosing a different tab, as if you were using a multiple-tab web browser. This feature is great for those times when you are trying to illustrate a proposal to your audience and want them to see different options.

This webinar service is simple to use. They offer an intuitive interface that allows you to share exactly what you want the audience to view. As long as you have a webcam, you can allow the audience to view you as the moderator while also sharing your computer screen. A presentation is much more engaging to participants when they can see the presenter’s face.

Scheduling an online meeting with Click Webinar is quick and easy to do. Once you log into your account you have the option to start a meeting immediately or set up a future meeting. Once you enter in the start and end times of your online meeting, you are ready to go. You will also have the opportunity to log in and prepare your documents for the meeting before allowing other participants to join. You can do all of these things with just a click of the mouse.

This webinar service offers a great section of help and support options. They have an ample FAQs page that will answer questions ranging from the basics of getting started with this service to the more complex items regarding communication problems. Additionally, they have tutorial documents that you can download that will explain the ins and outs of this application.

We also like that this webinar service offers tutorials to help you use their product to your full advantage. They are also prepared to have a member of their IT team join your conference remotely, if you are experiencing difficulties that you are unable to fix.

Summary:

Click Webinar online meeting service comes with great features for anyone who is planning to host an online meeting. Because it allows you to create a custom look in the meeting room and the lobby, you can impress all of the audience members who join your meeting. Additionally, your meeting will be user-friendly because your participants will not have to download any extra applications in order to join your meeting. Because this software is browser based and works with all browsers, you do not have to download any special software for this application, which will save you time.