Marketing With Podcasts

Introduction To Marketing With Podcasts

The term podcast is a combination of pod (Portable On Demand) and broadcast. You can use any MP3 portable music player to create or listen to a podcast. Think of your podcast as your own radio show where you say what you want, when you want. It’s your private thoughts gone public. Your words for the world. Your commentaries and reflections. Your video and audio recordings, even documents delivered on the Internet using RSS (Really Simple Syndication) that people can download to their computers or portable music or video devices to listen to or watch wherever they want.

Mic HeadphoneA quick question for you. Do you actually realise how much work goes into publicising the spoken word?  These days with a computer, Internet connection, mic, and some software, you can podcast alongside the largest media companies and the many other independent podcasters around the world.

You need more than your voice to begin podcasting, but not too much more. Once you have the equipment, setting up a podcast generally takes from several hours, not much time when you consider how long it would take to set up your own radio station, and after you’re set up, making podcasts won’t take much longer than it takes to speak the words.

You can use a mobile PC or a desktop computer with an Internet connection to create a podcast. Some podcasters prefer to work with a mobile PC so they can podcast from any location they want. If it has a microphone built into it, you can also record your podcast on a portable MP3 player and then transfer the file of your recording to your computer to edit and post to the web.

Your computer’s microphone probably won’t give you the sound quality you’re after for a podcast. For one thing, it’ll likely pick up background (also known as ambient) noise. Mine picks up the furnace switching on and off—even my computer’s fan. You might have the same problem with a portable MP3 player’s mic. All of this ambient noise could be a neat effect (“Listen everyone, I’m giving you a tour of the basement plumbing in my home!”), but before you choose to join the ranks of the sonic avant garde, it’s probably best to focus on getting your voice heard, and heard well.

For quality podcasting, get an external condenser mic that plugs into your computer. This kind of mic will reduce the background noise so your voice comes through loud and clear. If you get this kind of mic, get a stand, too. This will eliminate the noise you’ll pick up from adjusting your hands on the mic during your show. You’ll probably also want a headset that’ll allow you to monitor your recording levels as you speak. You can’t use speakers while recording because the speaker sound will be recorded and you’ll risk getting audio feedback.

Go online and take a look at some of the USB headset/microphone pairings for an all-in-one solution—or you can get the separate mic, stand, and headset (usually pricier) like the pros. There are even several podcasting equipment packages that include a microphone, headset, audio mixer, and audio recording and editing software. Using one of these packages doesn’t give you much of an alibi for not sounding your best.

Recording and editing software

To create a podcast, you’ll need software that can record sound on your computer. An obvious choice is Sound Recorder. While Sound Recorder is fine for recording, you can’t use it to edit audio, and editing your recording a big part of creating a podcast. I know that on the first take I don’t always say exactly what I want exactly the way I want to, and you might not, either.

Windows Movie Maker has some basic audio recording and editing features. For more information on how to use Windows Movie Maker to record and edit sound, see Add narration to your movie. You might also consider downloading and using a program that can both record and edit your audio, such as the free software available online from Audacity. With it, you can record several audio tracks, such as your voice, music, and other sounds, so that your podcast can use a variety of sounds at once.

You can also get an all-in-one record, edit, and upload podcasting program that has multiple recording tracks, a teleprompter, and voice effects. (If you choose this route, you can skip the “MP3 converter” section below and go directly to the “Plan your podcast” section.) Such end-to-end podcasting programs also often allow you to create RSS feeds that help tell people that you’ve posted a podcast, what it’s about, and how to find it. There are many of these podcast recording and editing software solutions available.

MP3 is a standard podcast file format, which means that the greatest number of people will be able to hear your podcast if you make it available to them using this format. If you haven’t already recorded your podcast using the MP3 file format, then you’ll need to take your recorded file and convert it to an MP3 file. To do this, you need an MP3 converter. There are many free programs and commercial MP3 converters to choose from.

Plan your podcast

Sometimes ideas come to me in a flash. Other times, I have to sit down and hammer them out. While you’re waiting for your podcasting equipment to arrive, think about what you want your podcast to be. When you at last press record, you don’t want to sit there just drumming your fingers trying to think of what to say. It’s a good idea to plan—at least in general—not only what you want to talk about, but how you want to talk about it.

Picture of guinea pigs being interviewed for a podcastFrom podcast to “pigcast”—Your podcast can be about anything, even interviewing guinea pigs

Overall, what to talk about is probably easy—it’s whatever interests you. You can podcast about anything—from your criticisms or praise of local government to your search for the most talkative parrot in New Jersey. There are no rules! But since ideas are likely to be the core of your work as a podcaster, why not write them down? An outline of what you want to say can help your podcast recording go more smoothly, although some podcasters feel most comfortable with a script.

How you do your show is a different challenge. Will your podcast be a monologue, a talk show, a restaurant review, a walking tour of your favourite hiking trail, an interview with your pets? Of course, it could also be something different each time, and it can evolve.

Listening to other podcasts is a great way to get ideas. Here are some online podcast directories to explore:

Blubrry

iTunes

Odeo

Podcast Alley

Podnova

Record and edit

Okay. This is the moment you’ve been preparing for—recording your voice. Before you click the Record button, check to see if your microphone came with information about how to speak into it for clearest audio quality. There is a technique to using a mic correctly, such as speaking directly toward it, over the top of it, or off to the side.

It’s a good idea to practice speaking and recording a few times. To begin, plug in your microphone and headset into your computer and mute your computer’s speakers. After you record, you can use Windows Media Player to listen to your recordings to make sure everything is working correctly. This is a great time to get comfortable with the equipment and how it works with your voice and style. For more information on how to listen to audio files with Windows Media Player, see Play an audio or video file.

Find a quiet place to record your podcast, and then have some fun. Once you have a recording, many of the audio editing programs let you add effects, such as fade in and out and extra sound tracks. Don’t be afraid to experiment! Check the documentation that came with your software to get tips about the best ways to use the features it comes with, or take a look at articles online or at the library about home recording. If you add effects or music, make sure they aren’t protected by copyright. After you’ve recorded and edited your first podcast and you’ve got an audio file you’re proud of, convert it to an MP3 file using the MP3 converter I talked about earlier.

Publish your podcast

Now, you’re ready to publish your podcast online. To do this, you need a place to put it—your website or a web hosting and syndicating service that distributes podcasts across the Internet. There are a many free and paid options that you can find online. Here are just a few hosting services to compare:

Hipcast

Libsyn

Now that you’ve posted your podcast to your website or hosting service, you need to help people find it. Along with your podcast, you’ll upload an XML file called an RSS feed. This short XML file helps tell people that you’ve posted a podcast, what it’s about, and how to find it. You can enter this descriptive information in an RSS feed generator, such as TD Scripts or RSS Feeds Submit to generate this RSS feed code. If you’re using an end-to-end podcasting program or hosting service, creating the RSS feed might be a built-in feature. Essentially, this RSS feed will produce the link that people click to listen to your podcast.

When you’ve uploaded your podcast and have a link to it, you can take that link and let the world know about your podcast by putting the link on your blog using Windows Live Writer, publishing it to your Windows Live Spaces webpage, posting it into podcast directories, or sending it in e-mail. Now, your listeners are drummiimagesng their fingers, waiting for news that your next great idea is ready to download.

Podcasts offer a fantastic way to catch up news, listen to radio shows, and get great media delivered right to your computer (they’re like newsreaders for media).


Check out these five popular podcast managers and let the entertainment come to you. Extract taken from the Essential Internet Marketers Toolkit

gPodder
gPodder looks like a simple no-frills podcast manager, but underneath the hood you’ll find a huge array of options and some perks—like the ability to sync to iPods, directory-based portable players, and MTP-compatible players. gPodder doesn’t include a built-in player but you can specify your favourite video and audio player. If you delve into the advanced options menu, you’ll find options for nearly every aspect of the software’s functionality—you’ll definitely want to read the gPodder wiki before going crazy with the toggle switches however. You can also access some of the more advanced tools found in podcast managers like iTunes, such as the ability to alter the playback speed of your podcasts, but such tinkering requires a close reading of the manual and isn’t immediately accessible to the user right after installing the application.
Link to Resource

 

Zune
Like you can use iTunes without an iPod, you can use the Zune software without an actual Zune player. Microsoft’s offering in the podcast management department isn’t half bad considering how new to the portable music arena the Zune is relative to the iPod, at least. You can subscribe to podcasts from the greater web, browse the Zune marketplace to select from thousands of podcasts, rearrange the order of podcasts using the order-series function, bookmark your place in long podcasts, and stream over the web through your Zune.net account. If you are syncing your podcasts to a Zune, you can enjoy a few nice perks, like the ability to update your podcasts to your Zune over your wireless network and sharing your podcasts with friends’ Zunes.
Link to Resource

 

Miro
Miro is a lightweight and open-source video and podcast manager with strong emphasis on streaming and web-based media. Although other contenders in the Hive Five support video-based podcasts, Miro really shines when it comes to smooth and pleasant playback of video podcasts thanks to its roots as a video player. You can manage your podcasts, set them to automatically download, or make them wait for your go ahead. You can also set how long they’ll hang around before expiring and set those values differently for video and audio to help manage how much disk space your podcasts chew up. Miro also imports and exports your podcasts in OPML format, which makes it compatible with all major feed readers and other podcasting clients.
Link to Resource

 

iTunes
Not only is iTunes a popular podcasting manager in its own right, it helps that iTunes was the first introduction many people had to the idea of podcasting. Many a new iPod owner has installed iTunes over the years and upon looking at the navigation column asked, “What’s a podcast?” Many of the tricks available in the music-management side of iTunes are available when managing your podcasts. On top of just managing the subscription itself, you can increase the playback speed of your podcasts so you can consume more of them in a shorter span of time, bookmark where you left off both in iTunes and on the iPod, set up smart playlists to blend one podcast into another or make a constantly refreshing playlist of your new podcasts, and tell iTunes how long to archive your podcasts before making room for the new ones. Although iTunes wasn’t designed to be a stand-alone podcast manager, it has done a fine job integrating podcatching.
Link to Resource 

 

Juice
Juice—formally known as iPodder—is an open-source podcast manager. If you’re looking for an extremely lightweight, no-frills podcast manager, it would be tough to get lighter and more streamlined than Juice. Juice is focused on grabbing podcasts, downloading them for you according to their refresh rate or your set schedule, and little else. It has a built-in directory and a few basic tools—like a cleanup tool for deleting old podcasts—and that’s about it. While the lack of bells and whistles might turn some people off from using Juice—it certainly lacks the visually stimulating built-in directories you find in iTunes and Zune—if you just want a program that doesn’t tax your system resources and downloads the podcasts you want, you can’t go wrong with Juice.
Link to Resource 

The Best SEO Tools

A lot of SEO tools and internet marketing software can be quite expensive if you are just starting out. But if you are ultra-resourceful then you can take advantage of the best free SEO tools and trials that are available. You can get everything from free email marketing services all the way through to free SEO software.

Below is a compiled a list of all of the best free SEO tools and software in one place for your convenience.

Getting The Most Out Of Free SEO Tools & Software

If you are considering taking out any of the free SEO software below then you will want to make sure you squeeze the most out of the trial period as possible.

So before you start any trial, take time to familiarise yourself with the service/software via tutorials on YouTube or from forum discussion groups or even social media sites. If it is a link building software trial for example you should watch tutorials so you know how to use it before you start the trial. It is advisable to plan out your campaign and prepare all of the content you will need so you can make sure 100% of the trial period is spent building links and not figuring things out.

The Best Free SEO Tools & Software

I have highlighted all of the best SEO tools and trials at the top of this list.

I have also split them all into different categories to help you find what you need quickly. Using the free SEO tools & software below you can setup, track and monitor a tiered link building campaign.

Moz (30 Day Trial)
Moz is one of the best SEO tools to monitor your site and link building campaigns. It does it all from rank tracking to on page recommendations and you can even use it to download all of your competitors backlinks!
Link to Resource

 

SENuke (14 Day Trial)
SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great.
Link to Resource

 

 

Kontent Machine (7 Day Trial)
The best content generator I have ever used. Generate and export content for your tier 2 and 3 campaigns in just a couple of clicks.
Link to Resource 

 

SEO Powersuite
Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years.
Link to Resource  

 

 

Content Creation

The Best Spinner (Full 7 Day Trial)
It really is the best spinner and I have used it personally for the past few years on a nearly daily basis. The API is used in a lot of other link building tools.
Link to Resource  

 

Spinner Chief (Free Version)
A close rival to TheBestSpinner but it feels clunky in comparison. Either way they have a completely free version of the software for you to enjoy!
Link to Resource 

 

WordAI (3 Day Trial)
These guys are the new kids on the block but claim to be able to automatically spin content without making it sound like garbage. Big claims but the trial is worth it!
Link to Resource

 

Kontent Machine (Full 7 Day Trial)
The best content generator I have ever used. Generate and export content for your tier 2 and 3 campaigns in just a couple of clicks. Read my full review here.
Link to Resource 

 

 

Email Marketing Tools

Aweber
I use Aweber right here on this blog and have done so for the past few years across all of my sites. It takes the pain out of email marketing and makes staying in touch with you guys easy!
Link to Resource 

 

Get Response (30 Day Free Trial)
The rival of Aweber, GetResponse offers a similar feature set. It really is just a matter of personal preference between the two of them!
Link to Resource 

 

keyword research Tools

Market Samurai (Full 14 Day Trial)
The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.
Link to Resource 

 

keyword researcher (Free Trial)
This is great for generating keyword ideas and is fantastic for coming up with Google Alerts to monitor. It doesn’t pull in any search volume numbers though.
Link to Resource 

 

Link Building Tools

Article Kevo (Full 7 Day Trial)
A relatively new kid on the block Article Kevo can now submit to a wide range of platforms including article directories, web 2.0 platforms, social bookmarks, wikis, social networks and forums!
Link to Resource 

 

GSA Search Engine Ranker (Full 5 Day Trial)
This has quickly become the Swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! See it in action here.
Link to Resource

 

Inspyder Backlink Monitor (Free Version)
The ultimate tool for monitoring your backlinks. Very easy to use and will automatically sort out all of your tiers for you. Check out my full review.
Link to Resource 

 

Link Assistant (Free Version)
This is part of the SEO Powersuite set of tools and is great for prospecting link partners. However I have hacked it a bit and use it to manage and automate guest posting.
Link to Resource 

 

Link Wheel Bandit (7 Day Free Trial)
Great tool for powering up your tier 2 links even further. Not sure why it’s called Link Wheel Bandit though as it doesn’t actually build Link Wheels, it builds Link Pyramids/Tiers.
Link to Resource 

 

Magic Submitter (Full 30 Day Trial)
This is really the main rival to SENuke XCR and offers very similar features. It can post everything from videos to press releases and is very diverse. However the user interface is a bit tricky to get to grips with at first.
Link to Resource 

 

NoHandsSEO (Full 7 Day Trial)
This provides a completely automated and hands off solution to build an endless supply of links. Very easy to use and setup and supports a few different platforms.
Link to Resource 

 

SENuke XCR (Full 14 Day Trial)
SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great.
Link to Resource 

 

Sick Submitter (Full 3 Day Trial)
Like SENuke XCR & Magic Submitter this is a really diverse tool that can post to a huge range of platforms which is backed up by the user forums offering scripts to post to even more sites and platforms!
Link to Resource 

 

SEO SpyGlass (Free Version)
Use this to discover your competitors backlinks and breakdown key metrics such as anchor text usage. You can also use it to monitor your own sites backlink profile.
Link to Resource 

 

SliQ Submitter (100 Submission Limit)
One of my favourite directory submitters before I replaced it with Ultimate Demon. Really easy to use and can grab you some links from high quality directories.
Link to Resource 

 

 

On Site SEO Tools

Website Auditor (Free Version)
Part of SEO Powersuite, you can use Website Auditor to spider your site and report any issues it finds.
Link to Resource 

 

SEOMoz (Full 30 Day Trial)
With weekly scans of your site the SEOMoz dashboard quickly identifies any on site SEO issues and advises you on how to correct them.
Link to Resource 

 

Microsoft SEO Toolkit (Free)
Finally Microsoft have made a useful product! The SEO Toolkit will spider your site and report back on any issues.
Link to Resource 

 

 

Rank Trackers

Rank Tracker (Free Version)
Part of SEO Powersuite this is the best rank tracking solution period. Unlike web based services this desktop application means you own the data and you can track an unlimited amount of keywords as well as your competitors.
Link to Resource 

 

SEOMoz (Full 30 Day Trial)
The SEOMoz service provides weekly ranking updates and tracks your progress over time. You can also use it to monitor your competitors and benchmark your site against them.
Link to Resource 

 

Internet Business Promoter (Free Version)
A fantastic piece of software that offers a range of functions such as keyword suggestions, link building and rank tracking. The best feature though is the top 10 optimiser that will look at the on page of the current top 10 results and tell you what you need to change on your site to reflect that.
Link to Resource 

 

SEO Powersuite (Free Version)
Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years.
Link to Resource 

 

Social Media Tools

BuzzBundle (Free Version)
Made by the same team behind SEO Powersuite, BuzzBundle makes it easier to identify & engage with your target audience online. I have grown traffic to this blog by manually doing a lot of what BuzzBundle can help to automate – read my full review here.
Link to Resource 

 

HootSuite (Free Version)
This is my preferred tool for managing Twitter, Facebook and Google+. You can monitor a number of search terms as well as schedule updates to go out.
Link to Resource 

 

Synnd (Free Version)
If you need a steady drip feed of tweets, likes, +1, social bookmarks and up votes on sites like Reddit then SynnD is for you!
Link to Resource 

 

TweetDeck (Free Version)
Now owned by Twitter this is a great desktop client to manage your Twitter account.
Link to Resource 

 

WPRobot (Free Version)
This is widely regarded as the best auto blogging solution for WordPress. It can pull content from a ridiculous number of sources and when setup correctly can produce some high quality auto blogs. Perfect for tier 1 links
Link to Resource 

Webinar Tools

Small Business Webinar Tools

When combined with great resources, useful downloads, and soft sell approaches, webinars offer a way to engage prospects and customers at a higher level.

Here are a few webinar services for you to consider.  Most of these define meetings differently from webinars, in both number of participants and pricing,  so if you simply want to run an internal meeting with remote users there are affordable options within this set of providers.

imagesMost of these offer the ability for you to present from a video camera (web cam) or just from your computer microphone via VOIP or via a regular phone. Most do not recommend calling in from a cell phone if you’re the presenter/moderator.  All of these allow you to share your screen, which is usually at the core of any webinar presentation.

The first five are the well-known heavy hitters in the webinar platform world.  They offer a track record and stability that you have to admire, but if you happen to need other options, we include 21 more.

 

Go To Webinar
GoToWebinar is probably one of the most popular services for Internet Marketers and online business owners. Their pricing model increased recently and that is probably the only deterrent for small business.  For up to 100 attendees, it is now $100/month.  For up to 15 people, you can use the GoToMeeting service at $49/month. Free trial for 30 days.
Link to Resource

 

Verizon
Verizon Small Business Web Conferencing is part of the Verizon Business focus. You can join the collaboration centre and get online meetings and more starting at $24/month, but you need to call a small business representative to get pricing on the web conferencing platform.
Link to Resource

 

Adobe Connect Pro
Adobe Acrobat Connect Pro has a reputation of being one of the most elegant conferencing solutions and wins awards regularly.  It works as a webinar tool, but adds e-learning components if you need to track how people interact with your material and if they complete certain courses. They offer a 30-day free trial. Monthly fees start at $45, but they also offer a pay-per-use pricing plan which is nice.
Link to Resource

 

Cisco Web Ex
Cisco WebEx offers unlimited meetings a month for up to 25 people is $49/month.  They are one of the best known web conferencing solutions and offer mobile access (even from an iPhone or iPad), attendee polls, and all the other cool features you hope for in a webinar. Great for one-on-one meetings with sales prospects. Offers a 14-day free trial.
Link to Resource

 

Gather Place
GatherPlace focus on small business and has a simple-to-understand pricing model.  They offer a free trial with no credit card. Pricing starts at $29/month for up to 5 users.  You can run it in a java-enabled browser or download a small application from them.
Link to Resource

 

Mikogo
Mikogo is a desktop sharing tool full of features to assist you in conducting the perfect online meeting or web conference. Take advantage of the opportunity to share any screen content or application over the Internet in true colour quality with up to 25 participants simultaneously, while still sitting at your desk. Relatively inexpensive too.
Link to Resource

 

Tok Box
Tokbox defines itself as a video chat service, but it does most of the same, if not all, of the things a webinar service offers.  Basic video chat for up to 20 people is free.  Share presentations, documents and videos.  Send pre-recorded video messages.
Link to Resource

 

Dim Dim
Dimdim is one of the new webinar players on the market. They have created an open platform with a forever free plan for up to 20 users.  Paid plan starts at $25 for up to 50 people.
Link to Resource

 

Brain Shark
These guys are in a category all their own. They are a webinar platform, but one that offers major tracking capabilities. You don’t conduct live meetings with them, but create the material and then allow people to consume it as they want, on-demand.  You can then see what and how your attendee uses and moves through the content.  Sort of like Slideshare, on steroids.
Link to Resource

 

Glance
This software is not free but is a widely used, reliable and particularly simple screen-sharing application. Presenters install a piece of software, and can then share PC or Mac desktops with participants on PC, Mac or Linux, who view the desktop through a browser without installing.
Link to Resource

 

Fuze
Fuze is figuring out the mobile aspect of running a meeting better than almost any of the other webinar platforms.  You can instantly start a meeting from your iPhone or certain Blackberry models.  You can snap a photo and share it in your meeting, too.  Runs great from a desktop.  30-day Free trial, then starts at $29/month for up to 25 users.  Oh, last cool feature Fuze Fetch: You give them attendee phone numbers and they call them for you.
Link to Resource

 

Ready Talk
ReadyTalk calls itself a white glove solution.  It offers a 30-day free trial and then $49/month for up to 15 users.  They call it white glove because they offer an event support for your important high value events, so you’re not alone in trying to coordinate the many details that often go with supporting a webinar. ReadyTalk is reliable and widely used by nonprofits. It offers strong voice conferencing solutions at additional cost, and voice and visual recording features which integrate fully with the Web solutions, but no support for VOIP conferencing, white-boarding or video conferencing.
Link to Resource

 

Pow Wow
There are times when you don’t want all the screensharing and video options and just need a conference calling option, so I’ve included one that looks pretty dependable and robust.  Also, you may have some screen sharing capability and only need the phone portion. This would be one to look at.
Link to Resource

 

Any Meeting
They have a forever free plan for up to 150 people per meeting/webinar. Unlimited number of meetings.  They have an advertiser-based model to support the forever free plan.  Browser based and also has custom registration form options, which is a good feature.
Link to Resource

 

Mega Meeting
MegaMeeting is a high end web conferencing platform that offers a standard subscription that’s good for small business. They also offer the software for purchase and use on your own servers. It comes at a high price point, but if your business depends on webinars it might be worth a look. Offer a free trial and then plans start at $45/month for up to 3 users.
Link to Resource
Zoho
Zoho offers a completely free one-on-one online meeting option and then prices start at $12/month for up to five users.  That is one of the best prices in the market.  They also offer a cool feature called Embed Meeting so you can insert the meeting details into your website or blog and actually conduct the meeting right there.
Link to Resource

 

IBM Lotus
IBM Lotus Unyte.  Okay, these guys are clearly 800 pound gorillas and should be listed above, but hardly anyone I knew realized IBM had a webinar platform.  They offer a free 30-day trial with unlimited use for up to 14 people.  They also offer a completely free one-on-one option that you can use for desktop sharing.  Events subscription starts at $99/month.
Link to Resource

 

Yugma
Yugma is one of the innovators in the small business webinar space. They offer a completely free option and then prices start at 14.95/month for up to 20 users.  It also supports VOIP conferencing, including a feature that integrates seminars with Skype calls. Presenters can use PC, Macs or Linux. Participants can use almost any system or browser by downloading a Java applet.
Link to Resource

 

Intercall
Intercall is an audio, video and web conference tool and I was impressed with the iPhone and Blackberry add-ons they have built into it.  They have a Small Business Plan section that they just introduced for unlimited webinars.  Free 30 day trial, of course, they also offer a pay-as-you-go for 10 cents per minute/per user which might appeal when you only need something every now and then.
Link to Resource

 

Saba
Saba has an eMeetings option which is good for up to 20 people at $15/month and then bigger packages, if you need them, there is a free option too. They offer mobile phone options as well.
Link to Resource

 

Nefsis
Nefsis makes some bold claims that they are more powerful than Webex and so it made me pay closer attention.  Having done a bunch of webinars,  many platforms can have issues with audio feedback.  This is when you have someone with an open microphone somewhere and it causes static and screeching.  Nefsis states they’ve solved this.  They offer a free trial but their pricing is at the higher end of the scale.  It might fit a specific need for the advanced small business owner doing remote meetings and webinars.
Link to Resource

 

iLinc
iLinc offers e-learning, webinars, meetings and a way to tie it all into Salesforce.com and create a great customer tracking option.  This will be an important option for many small businesses that have automated much of their marketing work.  They offer a free 30-day trial.
Link to Resource

 

Inter Call
STREAM57 now part of Inter call, is a Flash webcasting software product that appears to be quite robust and high quality, the demos look like professional newscasts.
Link to Resource

 

Dialcom
Dialcom offers a collaboration software tool called Spontania that is a client-server solution.  It is used by many large corporations and some smaller ones.  They offer some useful case studies to show how banks, healthcare, and manufacturers have used their video conferencing and collaboration software.
Link to Resource

 

PGI
PGi Better Meetings appears to offer several solutions its own, plus Adobe, Microsoft and other webinar products as part of its custom approach.
Link to Resource

 

Desktop Sharing Software

Simple desktop and application sharing tools have fewer features than full online seminar tools, but are often easier for participants to use. They offer a less cluttered interface, making them a good choice for straightforward sharing. Presenters typically install the software on their computers, and share the information on their screens with others at a specific Internet address.

Screen Stream
Free for anyone to use, Screenstream allows Windows PC presenters to share their desktop with participants on PCs, Macs or Linux, who view the desktop through a browser with no install required.
Link to Resource

 

Team Viewer
While focused more on desktop support situations, Team Viewer allows presenters to share PC or Mac desktops. Both presenters and viewers must download and install an application, making it more appropriate for internal teams than more public situations. A free version of the tool is available for private use.
Link to Resource

Choosing a Webinar Service

There are many things To Consider When Choosing A Webinar Service, allow me to explain.

There are so many webinar services that you may feel overwhelmed when trying to choose one. If you ask yourself three questions when looking for a webinar service you may find that the decision to choose webinar software is easier than you thought.

What are the objectives of my webinar?

Knowing what your objectives are can help you determine the type of webinar service you need.  Are you looking to promote your business, educate clients, establish relationships, and build leads? If you answer yes to any of these questions, then you will need a webinar service that allows you to have large groups of people in attendance and also allows some sort of interaction with your audience.

You may want to look for a webinar service that lets you sell your products with one click.  If you are looking to build leads, a webinar service that has social media built in can help.  Looking to educate your clients? Look for a webinar solution that allows for more than one moderator/speaker.  When there are more speakers involved in a webinar your audience will become more engaged.

Will I use this webinar for marketing purposes?

You may have people come in late to your webinar event or not attend at all.  In these cases, do you want a webinar recording sent them? Do you want to send a recording to those that attended so they have something to refer back to at a later date?  You may also want to put this recording on your website or social media outlets to gain interest from people who didn’t attend the webinar event and might want to attend your next one.

For whatever reason, if you want to record your webinar you will need to look for a webinar platform that allows you to do so.  It would be a waste not to record your webinar event. Believe it or not there are many webinar services that do not automatically record your session.

What’s my budget?

Knowing your budget will help you narrow the list of webinar services available. What is the greatest number of attendees that you expect? Don’t purchase a webinar service that maxes out at 500 if you are only ever going to have 100 attendees.  Most webinar solutions worth looking at will cost anywhere from $20 to a $1000 a month. When analysing your budget for a webinar service, make sure the platform the webinar software runs on will work for all your clients. To get the most bang for your buck look at webinar services that have as many of the features you want.

Choosing a webinar service can be difficult, but if you ask yourself these three questions, the answers should help you reach your decision.  There are many webinar software solutions available to business owners, but there is only one solution for you.

Tips For Using The Right Service

If you want to grow your business and connect with your clients, then it’s time you thought of hosting live webinars.  Live events are exciting to those who attend and allow you interaction with clients.

Here are 4 tips to get you started with your webinar service.

Practice

Whichever webinar service you choose, make use of the videos, tutorials and training manuals that service offers.  Those guides will ensure that you know your webinar software inside and out.  If your webinar provider offers in-person training, take them up on it.  The more training you receive with your new webinar service the better!

Make sure that your office technology matches the specifications that the webinar company specifies.  Practice using your new webinar software.  Practice on colleagues in the office or with family at home.  Practice as a presenter and as a listener.  Record yourself to see how you sound.  Make sure you are ready for questions from your audience when hosting a live webinar; don’t let yourself be caught off guard.

Co-Presenters

Collaborating on live webinar events makes your material more exciting to the audience and helps to increase your conversation rate. No one wants to listen to the same person talk for two hours.  Having a co-presenter also helps; one person can answer questions and another to take care of any technical things going on in the background. It may also give you some level of comfort to know you are not alone.  A co-presenter might also spark interest from different demographics and help you gain more participants and market your webinar to a wider audience.

Visuals

You need visuals when hosting a webinar. Make sure your webinar service lets you use many different types of visual formats.  You don’t want to just read your PowerPoint slides to your audience. Throw in fun graphs and images. Show graphs, graphics and slides of interest pertaining to your webinar.  Make sure you are adept in toggling back and forth between different pictures and slides.  If you are presenting have a picture of yourself at the beginning of the webinar.  It will help make a connection between you and your audience.

Interact

If you don’t interact with your audience during your webinar event, you will lose their attention.  Keep them engaged.  Ask questions during the presentation; don’t wait until the end to address your guests.  Encourage them to ask questions through whatever means the webinar platform offers and answer them during the webinar.  If your webinar service allows, try and have some discussion where attendees can talk with each other.  Run a poll during your webinar and then in real-time give the results of the poll.

Webinars can be an advantage to your business if given correctly.  Using these tips should help you in having a successful webinar presentation.

For more information on this subject and other Internet Marketing resources click here!!

Become A Niche Marketing Expert

While the internet is and always will be the greatest advertising platform in history, today, it is much more challenging to create a strong and profitable online presence. Because the internet has become saturated with thousands of business niches, becoming a niche marketing expert in your particular field is extremely important and necessary for being classed as successful.

Most People Are More Likely To Trust An Expert

Many people today want to make money online from home. However, following the traditional steps for doing so may not be enough anymore to get you where you need to be for making an actual income. Consider a time when you were looking for a specific product or service. The first place you probably looked for more information about that product or service was online. Now, think about the website or blog post you chose for learning more about the product or service you needed. You more than likely chose the one that came across as being legitimate and written by an expert.

How Can You Become An Expert In Your Business niche?

The decisions you make about going into business online are important and should be made only after you have given them a lot of thought. Doing so is extremely important for being able to choose a business niche you can easily become an expert at. Think about the products or services you know a lot about and focus on them for niche building.

What About Affiliate Business Ventures?

If you would like to sell the products or services from another person or company, you will need to take the time to learn all you can about those products or services. Learning everything you can and posting content about what you know gives you greater ground as being an expert about the services or products you are selling as an affiliate marketer. No matter what products or services you sell, being an expert about them is the most important aspect of being successful selling them, especially online.

Niche Marketing Tactics Can Have Great Benefits

Focusing on one aspect of your marketing at a time can have many benefits, the best one being you are able to provide unclouded attention on that one area of your business. In this way, you can also trace the marketing results from that one area as well. However, when focusing on one aspect of your marketing campaigns, taking the time to become an expert in your niche can help you become more creative with your undivided focus.

Making your dream of running a successful online business can come true when you stop to consider the best ways to approach your dream. No matter what niche you are considering, being the best at it will help to draw customers to you more so than all the advertising you could possibly come up with. If one person says you are an expert in your field that starts the fire known in the advertising world as a word of mouth. Once this fire starts about you being a niche expert, you may be surprised to see how fast you start earning more profits in your online niche marketing efforts.

BECOME THE EXPERT TODAY BY CLICKING HERE

Viral Marketing Strategies Exposed

In my opinion, viral marketing strategies are the best ways to explode traffic, subscriber opt-in rates and sales for the Internet Marketer.

I will show you how to create a short report or eBook, and you don’t even have to write any of it yourself if you don’t want to, let it loose on the net, and watch as it generates highly targeted traffic to your websites for years to come.

You’ll give away your report for free, with resell rights, and it will then be picked up by other internet marketers, given away, sold, and generally distributed and read by people around the net, this is the viral effect, hence the name viral marketing.

Inside your report will be links and everyone that reads your report will see these links. It’s even possible to make money directly from your report. You can use it to send traffic to your own products, affiliate products, your newsletter, membership site, or any site you wish! Just image the possibilities.

In the past I’ve generated enough traffic from a single viral report to build a mailing list of five hundred subscribers in no time flat. It’s not difficult, but it does require a bit of effort to get the ball rolling.

Couldn’t I sell my report instead?

Of course you could, but the whole point of viral marketing is THE LINKS which will be in your free report. Yes some people will come along, get your free report, and sell it themselves, but that’s okay. That’s what we want! Sure, you could probably make some money by just selling the report yourself. But it’s not the best way to do it, and it takes away from the “viral” affect we hope to achieve. We want our report to be seen by as many people as possible in order to gain maximum exposure, and that’s why our report should be free with resell and give-away rights.

But there’s another issue to consider first.

Why Being Free Isn’t Enough

Many people believe that just because you’re giving away your report for free then it will become viral all on it’s own. I think this is a mistake, and here’s why:

When we launch our free report onto the net we’re looking for as many people as possible to resell it, give it away as a bonus, etc. As we just discussed, this is how the viral effect is created. However, a lot of “free” reports are of very poor quality. They may contain poorly written, outdated or even just wrong information. To top it off, they are loaded with link after link after link.

Put yourself in the shoes of another internet marketer. Someone comes along and they offer you a new and fantastic report for free. They even tell you that you’re free to resell it and distribute it as you please. Sweet! If you’re anything like a lot of internet marketers then you’ll be stoked that someone wants to give you a new product for free. But then you check it out, find that the book is only 5 pages long, contains way too many links, and is just full of irrelevant or incorrect information. Would you be happy to sell that? What about pass it on to your subscribers? Me neither.

This is why your report needs to contain high-quality, useful information that you’d be happy to give to a member of your own family or your best friend. Your report doesn’t have to be that long, but it does need to be some of your best work. This is very important if you want your report to go viral. Don’t worry! This isn’t that hard. I’m going to show you exactly how you can do this on your own.

People Are Lazy

The other thing to always keep in mind is that people are lazy! Internet marketers aren’t excluded from the lazy bunch. I often see reports being given away that are of very high quality and could do really well. However, the marketer doesn’t take the time to make a sales letter for the product. If someone wants to grab their report and resell it themselves (or give it away to build their mailing list) then they would have to write their own sales/squeeze page. Design their own graphics, create sales copy, etc.

While some people will do this, the vast majority won’t, simply because they are lazy, and probably have several other projects going on and don’t have time to do all the required steps. They will simply find a product that offers these things and sell it instead.

But if you give them a ready-made sales page you’ll easily increase the number of people who will resell or give away your report. You need to give them everything they need. Make it as easy as possible for them. The more people that distribute your report the better.

Choose a Topic For Your Report

Your viral report will only do well if it is on a subject people want to read about. There’s no point in researching and writing (or outsourcing) a report only to find out that your market isn’t even interested in it. It’s also important to select a subject that is related to the products or sites you want to promote. Of course all this goes almost without saying, but how do you actually go about selecting a ‘hot’ topic for your report?

You should firstly consider what sites you want to promote.

Let’s say I want to promote an eBook on ‘how to make money from affiliate marketing.’ I actually sell this on one of my websites for $27 (this could just as easily be a product I’m promoting as an affiliate). In this case a good viral report might be ‘how to make money with affiliate marketing’ or ’20 great affiliate tips.’ These titles aren’t very good and I don’t recommend you actually call your report any of these names, but it gives you an idea of what my report would be about.

What if there’s no ‘obvious’ topic for your report?

Let’s say you’re operating in the internet marketing niche. I regularly browse through internet marketing forums, and from what I’ve seen the following are also VERY hot topics on the forums:

– Blogging

– Twitter

– Social Network Marketing

– Viral Marketing

– Product Creation

– Article Writing

You could easily create a report around any of these subjects.

In fact you can even use a viral report as a complete money making system on its own. I don’t currently operate in the gardening niche, but I could start making money from it today. All I’d need to do is find some gardening related products which I could act as an affiliate for, and then insert some links to those products into my viral report.

You might already know what’s ‘hot’ in the niche you’re currently in or interested in, but if you don’t it’s very easy to find out. Simply go to Google and type in “your niche + forum” and “your niche + blog.” This will locate forums and blogs in your niche. Take your time and spend an hour or two browsing through the forum discussions and blog posts to see what people are talking about. Usually you will quickly be able to decide on a hot topic for your report just by looking at the hot forum topics.

Look for problems or questions that people seem to be having in that niche. If a particular topic or issue seems to crop up regularly then it’s a good sign! If you find a particular thread has five pages of posts then that’s a great sign too! Equally, you should be looking at websites and blogs. Basically any site that might point you towards what’s hot in your niche.

Research and Create Your Report

First, before we go any further, let me say that it’s not absolutely necessary to write the report yourself. I personally love writing, and I’m happy to do it. But I also know that many of you are not. Some people just hate writing, or they’re not good at it, or they just don’t have the time. And that’s absolutely fine because you still have several options:

Outsourcing

Go to a site like http://www.getafreelancer.com or http://www.elance.com There are many more too.

You’ll usually find someone who will write you a quality report for a reasonable price. Many will perform the whole process for you. Everything from research, to writing it, and even producing a sales page. Make sure you get a sample of a candidates previous work before you agree to let them take on the project. There are some quite bad writers out there, and you could end up with a product that is next to useless unless you completely re-write it, and that rather defeats the object of outsourcing it in the first place! Take a bit of time though and you should find someone who does a good job, and is reliable to work with. In my experience most are.

Another great source for outsourcing is http://www.warriorforum.com. Go to the WSO section or the warriors for hire section and there’s usually several people there offering to write you a report for a reasonable price.

Interviewing

This is a fantastic way to create a report. If you can find an expert in your niche that is willing to answer some questions on your topic then you’ll have the basis for a wonderful report and:

– You won’t have to write it

– You won’t have to do any research

– It’ll have instant impact because you can put the other person’s name on there who (if you choose wisely) will be a recognized name in your niche.

– It won’t cost you anything
Getting someone to agree to do an interview is not as hard as it sounds either. It’s an easy ‘sell’ because the other person gains free exposure from the product you both create together. You’ll probably have to let the other person include a few links in your report back to their own websites, but that’s a small price to pay to have a quality report written for you for free by an expert.

Find experts in your niche and send them an email asking if they’d like to do an interview with you. Make it clear that they’ll gain tons of free exposure, and that it won’t take up too much of their time. How do you go about finding people to interview? Look for the people that are active in whatever area you’re operating in. Contact blog owners, newsletter owners, product owners, etc. When I’ve done this myself, I’ve always conducted the actual interview by email. I simply compiled a list of questions that would be interesting to people in my niche, and then I emailed them over to the other person for them to answer.

Of course you could also do this by telephone, audio, skype or even face-to-face. It’s actually not difficult to think of interview questions, just figure out what people in your niche want to know, and ask those things to your interviewee. Let’s say you are in the internet marketing niche. You should be asking them things such as “how would you make money from xxx?”, “describe a typical day in the life of an internet marketer”, “how would you build a mailing list from scratch?” etc. I know that people in the Internet Marketing niche want to know these things.

A quality 20-30 page report is not a problem if you get the right person involved. Seriously try it! You’d be very surprised at who would do an interview with

you. It can also be a lot of fun, and a great way to build up relationships with people who are big in your niche. This could come in very useful in the future when you are looking for JV partners.

Private Label Rights (PLR)

Another option is to get hold of a quality PLR product, and use that as your viral report. A PLR product is simply a product (an eBook, short report, audio etc) that has been pre-written by someone else. Usually you have the right to do whatever you want with it. You can rewrite it, change the title, call yourself the author, etc (although you do need to check the terms of a particular PLR product because the rights do vary.) It’s also worth paying for quality PLR . Some of it can be very poor quality, so be careful. Also, if availability is restricted then that’s even better for you. Ideally you don’t want 10,000 other people having the exact same report as you!

The best thing to do with PLR is to rewrite it, make it your own product. Re-name it, write a new sales page, put yourself as the author. This makes your product unique. Also, change the graphics and the ebook cover. Or outsource it.

Write The Report Yourself

Of course the final option is to write your viral report yourself.

Let’s stick with the same example I gave earlier on in the book, and say that I’ve decided to create a report on training an older dog. First, we need to research the subject in order to find out more about it. I know absolutely nothing about training an older dog, but I could easily write a quality report on the subject in just a couple of days. All it takes is some research. Effectively I’m going to become an ‘expert’ on the subject just by reading online.

My first stop for information would be the forum thread I found that gave me the idea to write the report in the first place. The original poster had just bought an older dog, and was asking people for tips on how to train it. There was no shortage of replies either, over 3 pages in fact. There were plenty of tips and advice from owners and other pet experts. What I’d do here is read through the advice people were giving, and then research it further.

A good place to go next is http://www.ezinearticles.com

I search for “training an older dog” and get the following results: There are over 161,000 results for this, although not all of them will be useful. I’d read through as many articles as I could, and I’d write down the parts I thought were important. I’m looking for the best tips and advice on training an older dog, and the main problems people have and how they solved these problems. I’d also find content sites, blogs, and newsletters that have information related to dog training.

Another potential source of information would be other eBooks. There are plenty of books out there on dog training, and many of them are free. I’d read through a few, again making notes as I went on the parts I thought were relevant. If you spend an entire day reading reports on dog training then you will easily be able to write a short report just from what you’ve learned. Basically you need to learn as much as you can about your chosen topic. The beauty of the internet is that it’s possible to find out information on pretty much anything. You can do this very quickly. As you read through this information you’re effectively becoming an expert. Even if you knew nothing about this topic before you started!

Next I’d devise a list of what (from my reading and research) seemed to be the 10 best tips/problems/advice for training an older dog. This will form the basis of my report. I’d take each tip/topic, and write a page or two explaining it in detail. So if I found that potty training an older dog was a particular problem then I’d write a page about how to do it. How would I know what to write? From the information I found in my research.

The key is to take your research and then write about it yourself. You should have enough knowledge to be able to do this. I should briefly mention here that you should never copy other people’s work. What you’re doing is reading sources to FIND OUT about a particular subject, not to copy their work. You are gaining new knowledge so that you know enough about the subject to be able to write about it yourself. In terms of writing style, the best tip I can give you is to write it as though you’re explaining it to a friend. Try to keep the language as simple and ‘chatty’ as possible. Break up your text into smaller paragraphs. Include some images, as this helps to break up the text and engage the readers interest.

Think of a Title For Your Report

The best reports have a title which not only describe what the report is about, but also captures the interest and imagination of the reader. This is important. Say I create a report called ‘Auction Traffic Gold.’ That’s just off the top of my head, and it’s probably not the most original title in the world, but somehow it ‘feels’ right. Just from the title you’ve got a pretty good idea that the book is about auctions, and possibly that it’s about how to make money from it. I could have called the book ‘How to Drive Traffic and Make Money from Auctions’ but somehow it doesn’t quite have the same ring to it.

Insert Your Links/Monetize Your Report

As we’ve already discussed, the whole point of a viral report is not to make money from actually selling the report, but to drive traffic to other websites through the links in your book. These can be links to anywhere you wish, your own websites, or products which you are an affiliate of. The key is to make sure your links are subtle yet prominent at the same time! As we mentioned earlier, your report is unlikely to get sold or passed on by people if it contains too many links, or the links make the text unreadable.

Here’s how I like to do it.

Insert a link on the title page of your report under the title. I will put something like “Proudly Brought To You By “My Site.” The next place I like to insert a link is at the bottom of every page. This could quite easily be the top of the page if that’s what you’d prefer. Another idea is to have a page at the beginning and end of your report with links.

In many reports you’ll see this called ‘recommended links and resources.’ The other type of hyperlink that you could insert are in-text links like this. These are probably the most effective kind because they are there naturally as the person is reading the text, and you can subtly “sell” what you’re linking to in your paragraph.

Example:

It’s possible to make money by creating eBooks and putting them on eBay. This is something many people are doing right now, and you can learn more about it at “Your Link Here”.

Remember that your links can be to anywhere you like, and you can insert links to multiple sites in your report. Link to your products, blog, newsletter, products you’re acting as an affiliate of, etc. Obviously the links need to be to things that readers of your report are likely to be interested in. It’s pointless linking to a site on dog training in an eBook which is about making money from blogging!

Earning Through Offering Private Label Rights

This is a technique I learned a few years ago, and it’s something which can prove quite successful if you’re targeting the right market. PLR is very hot at the moment. There are tons of internet marketers out there that are looking for fresh content and products to resell, and you can profit from this by giving it to them. Give away your report with resell rights, but also include a link at the end of the report where readers can purchase PLR rights (Private Label Rights) to your eBook for a small fee. You can also offer Master Resell rights if you don’t want to offer PLR.

Example:

Would you like to purchase full unrestricted private label rights to this eBook? Click Here Now! ( your link would be hyperlinked to the click here now) You’d then link to a sales page where you’d sell the PLR rights to your eBook.

Another variation on this would be to offer your report without resale rights, and then to charge for giving people the resell rights version (or upgrade to Master Resell Rights). Obviously this could limit the viral potential of your report however.

NOTE: It’s worth mentioning here that this method is usually only suitable if your report is created from original content (ie. You wrote it yourself, or outsourced it.) If your report was itself created from PLR material, then quite often you’re not allowed to pass on the PLR/resell rights to other people. If you’ve written the content yourself however then there shouldn’t be a problem.

Insert Your License Terms

It’s important that people who come across your eBook know that they can resell it / pass it on, obviously we want to actively encourage this! Remember that we want as many people as possible to resell/give away our eBook. We’re looking for our report to spread over the internet and be seen by as many people as we can. All you need to do is insert a quick message somewhere at the beginning of you report. Something like the following should be fine:

Congratulations! You have FULL MASTER RESELL AND GIVEAWAY RIGHTS to this eBook!

You may sell/distribute/give away this report in any way you wish as long as it is not changed or edited in any way. It’s also usually a good idea to insert a legal disclaimer.

Conversion to PDF

Once you’ve got your report written, the next thing to do is make it into a PDF file. PDF is the web standard for digital information products because it’s readable on almost any computer. The report you’re reading right now is in PDF format. There are several options available here, but the best one is a free program called Open Office.

You can download it for free from http://www.openoffice.org Basically it’s a free office suite that’s similar to MS Office, and it comes with a word processor called Writer. Within ‘Writer’ is a facility to make your document into a PDF file. All you do is use ‘writer’ to write your report, put in all your images, etc. Once you are finished you simply save your report. Then click on “file” in the top left of writer and scroll down to “export to PDF.” Just make sure the “tagged PDF” box is checked, this will ensure your links work correctly. That’s it! Pretty easy I think you’ll agree.

Create Your Graphics and Sales Page

Remember that a little earlier on in the report we touched on the fact that you should make it as easy as possible for people to resell/distribute your report?

Well in order to maximize the chances of our report going viral it’s necessary to create a sales page, and ideally create a set of graphics to go with it. I’m no graphics expert, and if you’re anything like me you might want to consider outsourcing this. Don’t try to botch your own graphics if you really can’t create them! It’s better to have no graphics at all than something that looks really unprofessional. But having a set of quality graphics really does help, and it’s worth spending some money on this in order to make your report look professional. As for creating the sales page, it really doesn’t have to be a masterpiece. Writing copy and web design is a skill which can take a while to learn. If you’re uncomfortable with it then again you might want to think about outsourcing this part as well.

Your sales page doesn’t have to be super special. The most important thing is just to include one so that people can easily pick up your report and distribute it themselves. If you don’t do this you’ll severely limit the viral effect of your report. I use a free program called Kompzer to create my websites. All you then need to do is include your sales page file in the folder when people download your free report.

Distribute Your Report

If your report truly goes ‘viral’ then it will take on a life of its own, and it’ll show up all over the internet in places you didn’t even know existed! A successful viral report can generate traffic for years to come.

Here’s how it works:

One person downloads your report. They start selling it on eBay, and they sell six copies a month. Of those six, one of them decides to sell it themselves, and another one decides to put it on their website. This generates a few hundred downloads a month. Of those few hundred, many of them will pass it on or resell it to others, out of those, many will do the same thing, and on it goes.

But in order to get to that stage it’s firstly necessary to manually distribute it. The key is to get it out to as many people as possible. This gives us the best chance of success. Think about the people who might be interested in reselling/distributing your report, and then make contact with them.

Here are some people you might want to contact:

Newsletters Owners

Find people who run newsletters in your niche and offer them your report. Newsletter owners are always looking for new content, and many will jump at the chance of getting hold of a quality new report that they can give away to their subscribers. It’s easy to find newsletters in your niche. All it takes is a quick search on Google for ‘your niche + newsletter’ or ‘your niche + mini course.’

Ebay Sellers

Although eBay has now introduced a ban on digital items, it’s still possible to sell eBooks on eBay as long as they are on CD-Rom, and there are many sellers actively doing this. In fact they seem to be more popular now than when they were being sold as digital downloads! Contact as many of these sellers as you can and offer them your report. Again, many will be delighted because a lot of the eBooks you see being sold on eBay are quite old and poor quality. Sellers are always on the look out for new quality eBooks that they can sell, and as ours comes with a ready-made sales page, all the hard work is done for them. They can upload your sales page to eBay and begin selling your report. Get more and more of these viral reports out there and things start to look very interesting.

Forums

Many forums have a section for free stuff. If you’re in the Internet Marketing niche then THE place to go is the Warrior Forum. Post your report in the free eBooks section. You should get quite a lot of downloads both by people who are interested in your content AND people who are looking to resell/distribute your report. Sticking with the Warrior Forum, another great tip is to offer your report for free in a WSO (Warrior Special Offer.) You’ll have to pay to post your report, but it’s well worth it. I once posted a report there and got over 2000 downloads in the space of a few weeks. Think about that 2000 people downloaded my report, and quite a few of those resold/gave away my report themselves. Let me tell you now that report brought in a LOT of traffic and went VERY viral!

The other thing you can do with forums is put a link in your signature to a site where people can download your report. This could be a direct download, or you could take them to an opt-in page where they give you their name and email address in return for downloading your report for free. As I’m sure you probably already know this is a great way of building a mailing list.

Say I had gone ahead and created my report on ‘how to train an older dog’, my signature link might be something like ‘Do You Want to Learn How To Effectively Train Your Older Dog? Grab My FREE Report Here’ or something like that. I’m sure you can think of better. I’d then go on to dog training forums and I’d start making useful posts giving people advice on training an older dog (and related training threads). I’d look for people asking questions, and I’d try to answer them based on what I knew from my research. Hopefully people would see my signature link and download my report. Don’t worry about giving advice either. You WILL BE ABLE to give advice because if you’ve done your research like I told you to do then you’ll be in a position to offer people sound advice. An ‘expert’ on a forum is simply someone who knows more than the next person.

Blog Owners

Find blogs in your niche, and contact the author asking them if they’d be interested in your report. Blog owners often want fresh content for their readers, and your report may well fit the bill exactly.

Product Owners

The same things apply as above. Find people who sell related products and ask them if they’d be interested in your free report. Quite often product owners are looking for eBooks which they can offer as bonuses to their buyers, and if they’ve created a product then it’s highly likely that the person will have a mailing list in that niche.

Free eBook Websites

There are lots of websites out there which provide a directory of free eBooks for people to download. They’re not always that effective, but it’s still worth doing. Just do a search on Google for “free ebook submit” and you should be able to find the sites. Usually it’s simply a case of filling out a short form, sending them your eBook, and then they’ll list it on their website.

Here are some other places you might want to submit to:

http://www.Calameo.com

http://www.DocStoc.com

http://www.Scribd.com

http://www.Edocr.com

http://www.Issuu.com

http://www.Yudu.com

Your Own Sites

If you’ve got your own blog then add your free report to it. The same if you’ve got websites. Maybe you are already selling a product and you could offer your report as a bonus? Or perhaps you’re an eBay seller and you could sell your report on CD (just to get the ball rolling).

Free reports are a great way of building a mailing list. Simply create a sales page, and instead of putting a payment button at the bottom, put an opt-in box instead.

Your Own Mailing List

Of course if you already have one then offer your report to your existing subscribers. Free quality content is great to keep your subscribers happy. If you don’t have a mailing list you will need an autoresponder to start building one.

Final Words

If you do all of the above then it should be quite easy to get your report widely distributed across the internet in a relatively short space of time.

Once you’ve done the initial work you can just let go, that’s the beauty of viral marketing it takes on a life of it’s own! This is a great way of getting highly targeted traffic to websites. The main obstacle is getting your report out to the first few hundred people. Once you’ve done that it’s easy.

Remember that a free report can also work as a way of making money in itself , either through creating a report and putting affiliate links in, or by a method such as selling PLR rights to your report for an extra fee. Like anything though, it only works if you put it into action. Creating a viral report is a relatively simple concept, but that doesn’t make it any less effective. And best of all, it is dirt cheap and has maximum returns with minimal work.

This stuff works, and I hope you’ve learned something about viral marketing strategies in this report.

Can Paid Traffic Work

If you want to make quick money online then perhaps paid traffic could really work if done correctly.

If you want to earn money instantly online then you might want to think about buying web traffic. The trick is to make more money than you spend and then leverage it up. Once you are making more than you spend you just re-invest and scale it up.

PPC Pay per click can be a very quick way to get very target traffic. You go set up a campaign and then you have traffic instantly. The downside is that the PPC networks are often very strict and limit where you can send traffic to. Google Adwords is notorious for shutting down accounts even if you are running a legitimate business. They have certain requirements and sometimes it can be hard to understand it all. Never the less, if you can master PPC the world is your oyster.

Banner Ads – You can buy advertising space on many websites and that can be a quick form of traffic for your business and making money efforts. Unlike PPC where you are dealing with a large company this is an individual websites with individual rates. The upside to that is you can usually cut a deal that is mutually favorable. Simply search in the search engines for a site related to yours and look for links that say something like “advertising” or “advertise here.”

Here is a quick tip: If you call the people you are looking to advertise with you can usually pay lower price. You need to be tactful but usually they don’t even expect people to pay the rates stated.

The paid traffic landscape is wide. So don’t limit yourself to these networks. You can even advertise on places like twitter and stumbleupon.

Free Traffic

Google is god and they know it too. So they can shut your PPC down without even caring even if you spend 10k a day with them. With free traffic you typically don’t have to worry about it. The upside of free traffic is that it is of course free and the downside is that some techniques require you to start the snowball before it starts rolling.

SEO – Got a website or blog? If no get one, if yes are you optimised for the search engines? Firstly with SEO you need to find a good keyword because keywords are the start and end of everything SEO. You can do the same thing every day but if your keyword is wrong you will be simply wasting your efforts. When many people think SEO they think they need to pay some “expert” to get their website to rank well. That’s not true at all, because they don’t understand the game and are trying to win keywords like “make money.” If you try to win that keyword you have to “hire an expert” who secretly hires 20 cheap outsource staff members to build backlinks for him. They are just the middle man which is another reason why it costs so much.

If you really want to dominate the search engines and have free traffic for life you go after long tail keywords. Keywords like “Earn Money Instantly Online.” Not only will the traffic you get from that keyword be prequalifed but if you look at the competition you have an accurate understanding of how you will rank in the search engine results pages (SERPs).

Here is a quick breakdown of what to do for SEO

Step 1: Find A Good Keyword That You Can Rank For

Go to the Google keyword tool and type in a word that you would like to write an article, blog post, or web page about. Then search by global monthly searches and find a long tail keyword that has more than 300 global monthly searches and less than 1,000 competing pages when you use the AllInTitle search modifier in Google.

Simply take your keyword then go to Google and type allintitle:KEYWORD. If the number of search results is higher than than 1,000 you will be wasting your time unless you build backlinks. Once you have a keyword with more than 300 global monthly searches (the more the better) and less than 1,000 search results when you use the AllInTitle search modifier then you are good to go.

Side note: I know many people will tell you to use the “quotes” search modifier but the all in title modifier is much more accurate.

Step 2: Produce A Keyword Focused Content Page That Is Optimised For SEO

Write an article, blog post or web page that’s content is focused on the keyword you found. But make sure that it has these requirements fulfilled. The keyword must be the first word no later than the second of the article title, blog post or web page. The keyword must be the first meta keyword, the keyword must be the first word, no later than second, of the article title, blog post or web page’s meta description, the keyword must be within the first 90 characters of the page, the keyword should be in one but no more than two text links on the page, the keyword should also be on the page for 1%-2% of the text (also known as keyword density). Once all of these requirements are fulfilled you are almost ready to earn money instantly online.

Step 3: Promote Your Article, Blog post Or Web Page By Pinging, Bookmarking And RSS

Go to ping-o-matic and ping your article. This helps your page get indexed so the search engines will pick it up and put it in their listings. The next part is to bookmark your article with services like Onlywire or social marker. You will need to create accounts at the top social bookmarking sites and these services allow you to distribute your content through all of your network.

Hint: Submit your bookmarking account’s RSS feeds. This increases the power of your bookmarks quite heavily. After you submit each feed you want to combine all of your RSS feeds with RSS Mix and submit that too. This will easily increase the juice to your site 100% if not much much more.

Next you need to create an RSS feed for your article, blog post or web page and submit that. You can create an RSS feed with one click at Feedity.com. Simply go there and put in your web page and it will give you a new RSS feed. Then go over and download All Scoop Rss Submit for free and use it to submit your article. RSS feeds are amazingly powerful for backlinks. Don’t let the tech-y stuff stop you. Just follow the above instructions and you will see dramatic results.

Email marketing is the push button solution to earn money instantly online. FORMULA FOR SUCCESS; WRITE EMAIL + SEND EMAIL = MONEY

How would you like to write an email and make instant money? Well maybe you don’t like to write emails and still want to earn money instantly online. For these people I would say how would you like to write an email ONCE and get paid for it every time someone sees it in your auto responder sequence?

Building a mailing list is a must for anyone who really wants to make money online. You capture names and emails in exchange for a free report that helps them. You can then follow up with them and develop a relationship that is mutually beneficial. You get to sell your products to your subscribers and they get a whole bunch of great stuff because you help them with simple and easy to use tips and tricks. And to top it all off it is easy. Throw up a squeeze page and send traffic to it. Listen there is a ton of hype in the online marketing space but this is a must for anyone who really wants to make money online. Anyone who tries to sell you the technique to of “How I Made $103,386 dollars in 30 days” without a doubt has a massive mailing list. So do what the smart people do and build one yourself.

Why You Don’t Earn Money Instantly Online Instantly

Making cash online takes some time. It can be done instantly with PPC and SEO and all that, it 100% can and I am living proof, but for most people you will simply need to do these things and it can take some time. But once it is all set up it will pay you for days, weeks, and even years to come. The learning curve is big. Most people don’t know how to do PPC or SEO… so you need to develop a mastery in one thing. I personally think that there are so many scammers out there who call themselves “gurus” creating products that don’t really help people just so they can make some more cash but you still need to learn how to do something and do it well. In fact, you only need to learn how to do ONE thing and do that well.

Then you need to avoid all the hype and put your head down and do it. So go out and find one thing that works and get it done.

Split Testing Secrets

What You Need To Know About split testing.

thThe majority of very smart internet marketers make their money because they test and tweak every sales message until they get a huge and positive response. They do not under-estimate the power of A/B split testing, in order to get your split testing strategies right there are three very important things to look out for and implement.

Firstly, be aware that it is harder to set up a split testing campaign than you might think.

For example:
You must upload a new sales page with just a single change on it. You may also have to create two completely different sales pages, depending on how your tracking is set up. It is imperative that you have a script that splits traffic between the two mentioned pages. This traffic splitter should split the traffic randomly and just on every other occasion. The traffic splitter must place a cookie on the visitors machine, thus sending them to the same page the next time they visit.

A tracking system must be put in place so you can keep a track of visitors and sales for both pages separately. You may also have to set up a data base.
This is just the beginning because while your test is running bad things can happen. For instance you may notice a slight typing error on advert B. It may not affect conversions but you don’t like it so you feel it must be rectified. It is ok to do this but it is probably not a good idea to change a page during a test. A reason to be careful changing anything whilst testing is because it has been known for editing software to change the names of the fields in an opt-in form so it doesn’t work anymore. If this does happen you may not discover the fault for a week or so, after you marvel at how well test A has done.

thOther things can happen, ad campaigns can stop running, you can suddenly get listed on the front page of Yahoo and be getting traffic from different sources to what you were targeting in the first place. All of these things will affect how your ads perform. When something seems strange with your test results you will automatically want to check it out. Be careful though not to jump to conclusions because even perfectly legitimate results can look odd at times. Therefore you will need to know how long to run the test before the results are significant. Split testing can be a bit of a head ache but once a couple of tests have been done and your tools are in the right place it gets easier.

 

Secondly, be prepared for unsatisfactory testing results.

It is a fact that most of the changes you make to your landing pages will not help improve your end result. As a rule of thumb if you run 25 split tests, 13 will not show any significant difference, and 6 of the proposed changes will have a negative effect. Which leaves just 6 more to have a positive effect. Leaving you with 6 improvements out of the 25 tests you started with. Another thing to consider is that from 100 ideas you have you will only be able to pick out 25 elements to split test. This is because 75% of the ideas you generate for improving your ad will be things you don’t currently have, or are too expensive or time-consuming or they cannot be combined with other things you want to do with your page.

In short this means that you must generate 100 ideas to get 6 that will actually make a positive difference on your page. Unfortunately this process is normal procedure, but no one will admit it to you. split testing is a great way to increase your profits but it certainly is not as easy as you may have thought.

Thirdly, you will not be able to find all the nuggets by yourself.
There are some changes you can make to landing pages that will make responses explode and finding them is of up most importance. You alone will not find all the answers as to how to improve your landing page, so ask for help. Approach other people in the know, internet marketers, product creators, potential customers and existing customers too. Allow them to throw ideas at you about your page, gain inspiration from the ideas you take on board.

Brainstorming sessions are not necessarily practical for all but the opinions of others will certainly get you thinking, you may even approach the whole split testing application differently as a result. Consider checking out exactly what your competitors are doing, anything that will increase your conversions is relevant here. These few key ideas will improve your split testing results, so take some action.

In conclusion, do not get fooled into thinking that split testing is easy and just by changing a single word you will see a 300% improvement. Unless  you are really lucky this won’t happen. It is difficult to get results from A/B testing but not impossible otherwise no one would be doing it, the difference here is, doing it the right way will bring you success.

For split testing tools check out this blog post.