Video Marketing Tips

video marketing

In this post you will learn why video is a must have and some simple video marketing tips and strategies to make your videos shine.

When it comes to content marketing, the role of video is becoming increasingly clear. Today, more than ever, companies are realising that video has a key role to play in the content marketing strategy. It is a tool for capturing the user’s attention and delivering a brand message in a memorable and meaningful way.

If your company has not made the move to incorporating video into the content marketing mix, it is a must. The following information will provide some background on why video is an integral part of any successful content marketing strategy and also provide some useful tips as to best practices for doing so.

What is the Market Like for video marketing?

imgresWhen assessing the market for video, marketing numbers tell the story well. More users, are watching more videos, more frequently than ever. According to comScore, a company which tracks online engagement, just over 45% of internet users viewed at least one video per month, and the average user is exposed to an average of 32 videos per month.

Looking further into the data we see that the average number of internet users who watch video each day has reached 100 million. When it comes to video in the retail space, 90% of shoppers at major retailers indicated that video played an important part in making purchasing decisions. Within companies themselves, video is also proving to be important, as 75% of executives told Forbes that they watch work-related videos on business websites at least once a week.

The key takeaway here is that video is no longer an optional part of a comprehensive content marketing strategy, it’s crucial.

How Many Marketers are Using Videos?

A recent report of almost 400 marketing and business professionals, conducted by Demand Metric in conjunction with Ascend2, revealed that 69% of respondents had already begun to make use of video marketing. On the other hand, 31% were planning to integrate video marketing into their strategy moving forward (anyone not interesting in video marketing was removed from the survey).

What Are Videos Being Used For?

While the survey conducted by Demand Metric and Ascend2 indicates that video is quickly becoming a preferred form of marketing content, it is worth examining its role within the context of content marketing to understand the purposes for which video marketing is proving to be effective.

According to the survey, when it comes to making use of videos in marketing, video is the preferred form of content used for building brand awareness (52%). It is followed by lead generation (45%) and online engagement (42%).

How Effective Are the Different Uses of Video?

Although research indicates that videos are being used primarily for building brand awareness, lead generation and online engagement, it’s also worth examining their effectiveness when being utilized in the following contexts to obtain a better understanding of where video marketing is most effective.

According to the survey by Demand Metric and Ascend2, the primary placement of videos was on the brand website (81%) – but videos were most effective in the second most popular placement location – video sharing sites such as YouTube (26%). The brand website was in fact, found to be the second most effective distribution channel.

Marketing Results for video marketing

No examination of the use of video in online marketing would be complete without looking to some of the benefits, so let’s dig into the important metrics which highlight the positive results for video marketing:images

According to the Online Publishers Association, 80% of internet users recalled watching a video ad on a website they visited within the last 30 days. Of those, 46% took some sort of action after viewing the ad by searching for more information, visiting the advertiser’s website or purchasing the product featured in the ad.

Further examination of other statistics included in the report, supports the evidence that video marketing increases sales and leads. Additionally, it shows that those businesses who are not leveraging video marketing, are losing customers to those who do.

How to Make video marketing More Effective

Now that we now know just how important it is to include video in your marketing strategy, let’s examine some techniques for making your videos more effective in driving brand awareness, lead generation and online engagement.

Video Length Matters

Research by Visible Measures said that marketers have 10 seconds to grab the viewers’ attention in a marketing clip. Furthermore, 20% of users will click away from the video in 10 seconds or less. Then, by the 2 minute mark, you can expect to see 60% of users clicking away. These numbers seem to hold true irrespective of the video duration. When it comes to platforms, desktop users seem to have an attention span of around 2 minutes or less, while mobile users seem to stay a little longer, around 2.4 minutes.

In order for your video marketing efforts to be truly effective, in addition to being engaging right from the start, it’s important to pay attention to your video analytics data to gain insight into user behavior. You can then tweak and improve your messaging.

New Trends in Video Distribution

The next important factor is where you place your videos. One of the major trends important to note in video distribution is YouTube’s declining market share. An increasing number of content marketers are opting to upload their videos directly to Facebook, rather than publishing them to YouTube and sharing the links on Facebook. The end result is that Facebook is retaining traffic at YouTube’s expense. Keep this in mind when deciding where and how to post your videos.

Quality Content

Next is the quality of your videos. As with all forms of content used in the marketing mix, quality counts. Here are a few tips for producing stellar video content which not only engages users, but can offer SEO benefits as well:

Video content should solve problems and provide new information
In order to produce engaging videos which rank well, you need to solve user problems and provide new, useful information.

Make videos user friendly

Make your video content easy to browse, link to and share. Create a user-friendly video section where your users can easily search and view your content. Try to focus on creating a separate landing page for each of your videos, rather than embedding several into a single page.

Use interactive elements
Make use of interactive video elements to connect with viewers. These include in-video links, quizzes, surveys and forms, all of which can create engagement opportunities at the correct moment and prompt users to take desired actions.

SEO Content

You spend a lot of time and energy creating video for your audience, so make sure that you make the most of it by optimizing it for search. Well optimized and relevant videos can deliver traffic over a long period of time.

Use Transcriptions
Transcriptions can have a major positive impact on your search rankings when utilized properly to improve indexing, usability and content quality. To unlock the content of your video, and make it available to search engines for indexing, include a transcription directly within the HTML of the pages that the videos are hosted on. This also benefits users who are unable to watch it or listen to the audio.

Host Videos on Your Own Domain
This is possibly the most powerful tactic which can be leveraged to extract the maximum SEO value from your videos. Video sharing sites have their place, but by not hosting your own videos, you’re passing traffic off to other sites and giving away the credit.

Allow Embedding
By making it easy for users to share and embed your videos on their sites, you’re essentially increasing the potential for building inbound links to your own site. This is a major bonus in terms of SEO, as well as increasing your exposure.

Use Keywords
When creating your videos, remember which keywords you’re targeting in order to include them in your transcripts and titles. You then maximize your chances of generating traffic from search engines for relevant searches being performed by users.

Create Catchy Titles
Making use of catchy titles in not only something reserved for content writers. By ensuring that your videos have catchy, memorable titles, you’re maximizing your chances of user engagement and driving traffic from searches.

Provide Thorough Descriptions
When embedding or publishing your videos to social sites such as YouTube, it’s essential to include a thorough description (which includes your keyword) telling users (and search bots) what your video is about. This maximizes the chances of getting traffic and exposure from searches.

Use Tags
When it comes to online video, tags make a difference. Consider using your keywords, as well as words which your target audience may use in searches when tagging your videos.

Use Sitemaps
When embedding videos on your own site, it’s important to make use of video sitemaps to assist search engine bots with accessing and indexing your self-hosted video content. Google provides excellent guidance on this subject.

Internal / Outsourced Mix of Getting Videos Made
No longer is video production confined to large companies with big budgets for resources and equipment. With the advent of modern technology, and outsourcing solutions, it’s becoming increasingly less expensive to produce video content.

Make Quality Videos with Good Content

With the right content strategy, and combination of inexpensive production tools, it’s possible for small businesses to get onboard and produce high quality videos with good content.

Videos Must Be the Appropriate Length
Depending on the nature and purpose of the video being produced, a video only needs to be long enough to engage the user and deliver the message in a meaningful and memorable manner. This can be accomplished with short videos of 3 minutes or less. 9% Increase in Conversions for Websites Using Video
The research conducted found that the average conversion rate for video content users was 1.9% higher than that of non-users.

New Trends in Video Distribution

One of the major trends important to note in video distribution is YouTube’s declining market share. An increasing number of content marketers are opting to upload their videos directly to Facebook, rather than publishing them to YouTube and sharing the links on Facebook. The end result is that Facebook is retaining traffic at YouTube’s expense. Keep this in mind when deciding where and how to post your videos.

Predictions

It’s clear that video is becoming increasingly important part of digital strategy and that the medium will continue to mature and evolve.

Gone are the days of corporate-speak messaging and dull, boring campaigns. Instead, we’ll begin to see more marketers incorporate human-speak into their messaging – videos, pictures, humor, and human!”

Through this article you have learnt the importance of incorporating video into your digital marketing strategy and how to get started. The important takeaway here is that it’s better to start now and get to grips with the medium, rather than start later and lose ground to competitors who are already taking video onboard. Make this your year for rolling out an engaging content marketing strategy which includes video content, you’ll be glad you did.

How to Create Compelling Hooks

Creating compelling hooks in your copywriting strategy is absolutely essential, without being able to grab your prospects attention you will be doomed to failure.

In any marketing strategy, content is one of the most important things to accomplish. This is particularly true when writing a compelling hook for email marketing, blog content and many more. Initially, an article starts with a compelling headline and this may be one of the challenging part in writing. The article can be well-written but for it to grab an attention, it should be compelling enough to be read. Here are the ways on how to create compelling hooks in your copywriting:

Determine the positioning of the product or services

imagesHook is also known as a direction that identifies the product into one image. It is also termed as angle by other experts. With the right kind of positioning, you would determine the kind of market you want to deal with. Initially, you would want to have a thorough market research and find out any pertinent information about your target audience. Take note of their purchasing power, behavior, interest, lifestyle and many more. This will help you choose the kind of words that will create an attention. Casual words are often effective in young adults rather than technical terms used by older generations.

Never use excessive description

Be sure to keep the information short, simple and concise. This is better appreciated than beating around the bush. People, from every walk of life, usually browse a message and would only read the ones they find interesting. With that, it is good to make your article as informative as possible by creating facts with direct-to-the-point information. The attention span of online audience can only last for a few seconds so it is best to hook them up by creating a compelling content that will keep their eyes focused on your write-up- from start to finish.

Be knowledgeable about the structure of the article

Since it was mentioned that the attention span of the audience is short, it goes to say that the structure of the article should also be created in a way that it will not get dull. Most experts say that a paragraph should only contain three to five sentences, and the words should not exceed at 100. This gives the audience something to look forward to after every paragraph. It also provides relaxation to the eyes as long paragraphs can cause eyestrain. It is also good to insert images and videos in the article to make it more interesting.

Provide nothing more but the truth

Be in the right perspective and give factual information about a topic. Whether it may be for informational or promotional purposes, be sure to keep the article as truthful as it can be. It earns a positive reputation in the business and it will increase the chances of customer loyalty. A reputation can be damaged in just one false statement, and it can go viral in just a few seconds. Most of the time, a company undergoes a hard time regaining the customer’s trust after a big blown issue. Be honest with your clients and the effect will create more than what you hope for.

Discover how to write effective copy for your project.

3 Ways To Boost Affiliate Commissions

imagesThe ideal world of affiliate marketing does not require having your own website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits, so here are three top ways to boost affiliate commissions.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost affiliate program commissions overnight.

1. Know the best program and products to promote.

Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short E-Books to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With E-Books, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

Here is a link to help you decide.

2. Collect and save the email addresses of those who download your free E-Books.

It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and E-Books. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an on-going commission instead of a one-time sale only.

Publish an online newsletter or E-zine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants.

If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission cheques in the shortest of time.

 

SocialAdr Review

Welcome to my SocialAdr Review where I will be discussing exactly what SocialAdr really is and who can benefit from using this simple tool.

But before I go into my SocialAdr Review, let me tell you that in my opinion it is an incredible tool for SEO. I have been using it comprehensively in my marketing strategies and I am exceptionally overwhelmed with the results.

What is SocialAdr?

SocialAdr is a social media marketing service that makes social bookmarking and networking links from real, high PR, high traffic websites. SocialAdr tool has been used by internet marketers since 2009 and has endured all Google updates. It is fully powered through submission from real people. The software allows you to advertise your site, in order for you to have increased ranking in the search engines for several keywords or phrases.

Today’s search engines are more expected to like links from modern day social based sites, which are frequently utilised by a lot of people. Actually, it is significant to the search engines that they only produce appropriate results from sites often browsed by people.

A webpage success is most likely attained in being top of the search engine rankings, and in order for you to do this, you must be proficient in optimising your websites.

Why SocialAdr is Better Than Any Other Services

You might be having issues in your mind that this service is merely the same with other tools presented in the web today. However, you are would be wrong for underestimating its capabilities. I have here some reasons why SocialAdr is far better than any other service.

Sites which are utilised by SocialAdr  are all of outstanding quality. It is truly not a network which are uncommon to other tools. These are ancient, high PR domains with thousands and even millions of real, active users.

Different from several social bookmarking services that merely uphold 1-3 or 5 accounts for each website at best, with SocialAdr your bookmark gets shared on hundreds of unique accounts which leaves insignificant footprint if any.

Each user is permitted to share only 5 bookmarks per account daily. This limitation makes every account look more genuine and lessens the possibility of accounts getting banned and your links being deleted. All bookmarking accounts get continually pinged for faster indexing which indicates that Google will determine your links much quicker.

Is SocialAdr Safe?

This is the ultimate answer to this question, which people keep asking over and over again: Yes, SocialAdr is guaranteed safe today. For all we know, even utilising WordPress can stop being safe, if Google chooses so. Not even their own technicians can give any guarantee, because what’s approved as a white hat method one day gets branded as black hat the one after. Guest blogging is a perfect example to keep in mind to this concern.

SocialAdr links are faultlessly safe to use and have very positive effects. If the service becomes very widespread and more people begin consuming it, I wouldn’t be shocked if Google pick to penalise it. I presumed that the genuine question should be this: Can Google detect Social Adr links? I have here some points on this:

Majority of Social Adr’s links are no-follow. No follow links are very significant to attain search engine rankings. Although Google says otherwise, please stick with what you know. It is Google’s rule to not target no-follow links with their algos. Thus your no-follow links should, be harmless from any penalties. I said should because there is very little possibility that Google will start targeting no-follow links, but still, I don’t work for them, thus can’t put my hand on fire.

Great For Creating Backlinks

SocialAdr is simple to setup. Go to the “Bookmarks” tab and then “Add Bookmark”. There are 2 options, Easy and Advanced. You may choose Advanced mode just like I always do because it gives you more control over your campaigns.

The next thing to do is to, write in your URL, title, description, tags and category. Title and description can be spun. I highly suggest you do this for every bookmark! After, choose your submission rate or put in a submission limit and hit “Save”.

For the submission rate, there are 4 options; Drip(once per week), Slow (once every 2 days), Normal (2-3 times per day), Fast (8 times per day). Every submission gives you 1-23 bookmarks, so if you choose “Normal” you can get up to 69 bookmarks in one day. Instead of utilising submission rate you can set a submission limit. Your bookmark will then be shared the number of times you have chosen after which the campaign will end.

In the “My Bookmarks”section, you can check all of your current campaign. Here in this section, it’s possible for you to edit your bookmark, pause or resume your campaigns, see real-time reports, and change your submission rates and limits.
socialadr control panel

Each bookmark has a submission limit anywhere from 200-3000 after which it gets archived.
Of course, you will have always the chance to delete any campaign at any time however your bookmarks don’t truly get deleted. Whenever you would like to run the campaign again, just go to “Deleted Bookmarks” on the bottom of the page, click green “UNDO” button beside any bookmark and it will re-appear in your account.

SocialAdr utilises the principle of reciprocity to give an automated social bookmarking technique for back links and traffic in order for you to make your post, articles and pages get ranked and indexed by search engines quicker. SocialAdr could eventually restore the way you bookmark as it promotes your content to a mix famous social networking, micro blogging, and social bookmarking sites.

What Can Social Bookmarking Do For Me?

Social bookmarking is not just about saving your favourite websites and sending them to your connections, however it also allow you to look at what other people have seen appealing enough to tag. Majority of social bookmarking sites let you to browse through the items based on most trendy, recently added, or belonging to a particular category such as shopping, technology, politics, blogging, news, sports, etc.

You may as well search through what people have bookmarked by simply typing in what you are looking for in the search tool. Actually, social bookmarking sites are being used as intelligent search engines.

Here are some social bookmarking benefits:

social media marketing services Being listed on a social bookmarking site can drive quality traffic: Websites like Digg and Del.icio.us represent the opportunity to get a lot of new traffic to your website. In fact these sites offer best type of visitors: viral traffic. People who reach your site from a social bookmarking site are generally there because your Web site appeared in a search for topics they were interested in. Beware – some of the social bookmarking sites will mark links out to other sites as “nofollow”. This tells search engines not to follow the link, and so you won’t reap any benefit from additional links! Search engines will frequently list results from bookmarking sites. Therefore if your site is bookmarked, this is an extra opportunity to show up in search results.

Being featured on one bookmarking site can often lead to people tagging your site on other bookmarking sites. This may sound rather weird; however people who bookmark may use more than one bookmarking site. If you are fortunate they may find you through one site and bookmark you on another, which is a big opportunity for web site advertising. Increase traffic by adding social bookmarking buttons to your website, adding social bookmark links to your blog or web site makes it easier for readers to save and share your content, and consequently for others to find it.

How much SocialAdr costs?

There is a free version and a paid version.

If you own a blog, and you are constantly creating content or videos, then you must go for paid service options in order for you to have enough quantity and wider range of bookmarking backlinks. This is a service worth paying for, because you could basically see the real difference to your rankings. The ‘Lazy Link Builder’ price plan would be just fine for several people. You can always change your subscription, whether upgrade or downgrade it depending on your choice.

 

If you’ve got your website done, and SEO optimised, but do not see it in search engines, you have to think it right! Today is your right time to join Social Adr. It is your best access to quality and guaranteed backlinks!

I highly recommend this tool especially to those searching to invest in their business to increase rankings.

social media marketing services

email marketing strategies

Like any other marketing initiative, email marketing requires a strategy to inspire your audience and grab their attention. When used correctly, email has proven to be the most influential and cost-effective marketing platform around today.

The goal is not to get your message into that crowded inbox, the goal is to have your subscribers open your message, and it is the content’s job to reel them in and complete that call to action.

The standard open rate for an email marketing message is 11-15%, with a click-through-rate of just 2-5%, if you’re falling behind the curve, you need to fine-tune your strategy, by adding personality to your campaigns.

To increase open rates, you need to inspire your customers to click your message. Half of all emails will be opened within the first six hours after delivery. As emails pile up, make sure yours doesn’t get lost in the shuffle.

Once the email is opened, you need to grab their attention with valuable information like a promotional offer or image. Customise your subscribers, understand what they’re looking for, and tell your story in a unique fashion. Your first impression has to hit home to keep your customer engaging with every email you send.

Email marketing strategies are all about testing and trying to find the best strategy that leads to success. You can’t talk about conversions when your emails aren’t being opened. If you’re encountering a low open rate, test and try these strategies to improve your deliverability and increase open rates.

Subject Lines

It is a fact that 35% of email recipients open email based on the subject line alone.

The subject line will make or break your open rate. Personalise the subject lines and make them descriptive so your subscriber has a reason to open. Subject lines must be inspiring, strong, and eye-catching to stand apart from the crowd of emails your customers are staring at and weeding through.

Be Concise

The most effective emails are those with short subject lines. A recent study found that three-word subject lines have the highest engagement rates (21.2%) although just 1.6% of emails are that concise. Make sure your subject is well-crafted and descriptive without overwhelming your reader with buzzwords.

Avoid “Spammy” Buzzwords

Although you might think that your reader will want to take advantage of your “sale” or “reminder,” MailChimp advises you to avoid those terms. Having words like “free,” “x% off,” “guaranteed,” or “click here” can negatively affect your campaign and open rate.

If you’re consistently using these buzzwords in your subject lines, many subscribers won’t see your messages as they’ll be directed to spam folders in their inbox. Even if your message lands in the inbox, spammy words often deter readers from your campaign.

It’s okay to promote a sense of urgency if a sale is ending or the time to register for an event is closing. An example like “Sale ends tomorrow at midnight!” shows a user that action is required immediately.

Personalise

If you can add a custom field into your message, and speak directly to your subscriber, the open rate will increase significantly. MailChimp offers you tools to strategise your customisation to see what is most effective in your campaign.

Spelling and Grammar

Always remember to use proper grammar and spelling. Punctuation is an essential component of your message, but don’t come off as too salesy or speak too urgently.

A subject in all capital letters, one that includes misspelling, or uses unnecessary exclamation detracts from your message. Asking your users a question and ending the subject in a question mark has a 44% higher open rate than exclamations about your promotion.

One of the biggest factors that influences open rates is to test multiple subject lines with various strategies. Evoke emotion and reel in your audience.

Inspire them to open your message by asking a question that you will answer in the email. Keep it personal, keep it casual, and speak to your customers directly.

List Segmentation

List segments help you further personalize and narrow your audience. You can choose the subscribers on your list that you want to receive a particular message. Segment based on custom fields to utilise your message more effectively.

Occupation
Location
Interests
Industry
Date Subscribed
Purchase/Conversion History
Gender
Age

Plus, take it a step further and think about the topics and content that your subscribers have engaged with in the past. Be as personable as possible. When your subscribers provide you with information that makes it easier to target your messages, use the data to your advantage.

Look at your list, and analyse the metrics to see the content that your subscribers have opened in the past. Move away from mass email blasts that deliver the same message to hundreds and thousands of people.

Learn the program you’re using, and access the list segmentation options to break down your subscribers. You’ll see that some segments have a better response and open rate than others. Build on the data you’re experiencing through segmentation for a high-performing campaign.

When you’re not segmenting your list to deliver personalised messages, you can’t craft relevant subject lines for your audience. Segment your lists, offering unique content that addresses demands. The better your segmentation, the more effective your email marketing strategies will become.

Do Traffic Exchanges Really Work

How To Make Money With Traffic Exchanges

A traffic exchange is a site where you can get new visitors to your web site in exchange for viewing the sites of other members. Users rapidly view a number of sites and it is then the job of the site owners and advertisers to present interesting & eye catching material.

There are many hundreds of traffic exchange sites on the internet and finding the ones that are good can be difficult.

The key to using traffic exchanges effectively is understanding that the person will only be viewing your site for around 10 – 20 seconds, sometimes a little longer. Rather than sending the person to your regular home page, you should be sending them to a specific “landing page” or advertisement designed for traffic exchanges. Use this advertisement to create curiosity about your site. The most effective are squeeze pages or splash pages, which have a simple headline, description, and an opt-in form to receive future emails. Then the surfer can easily type their email address in and receive more information about your product or services at a later time. A main goal of using traffic exchanges should be to build your personal list of business prospects for now and future endeavors.

How Does It Work?
It’s simple: You look at other people’s blogs & sites, and then they look at yours.

Most programs require you to click a button every 6-30 seconds in order to view the next page and earn credits. There is usually some kind of security measure to prevent users from cheating by surfing too quickly. And to prevent bots, the user is often also required to enter a captcha code regularly while surfing. This means that the surfer is definitely going to see your material and click through to your site.

So How Do I Make Money?
Typically “surfers” will be directed to information about your product, a blog post, or an affiliate offer. Affiliate networks such as ClickBank are especially well suited for use with traffic exchanges. Linkshare and Commission Junction are two others to try. Note that pay-per-click programs such as Google AdSense generally prohibit placements on traffic exchanges because their model is incentivised clicks, thus making it impossible for a user to simply “browse” offers.

Here Are Eight Steps To Get Started
1.Take your time to understand the traffic exchange market and structure a campaign accordingly. Spend some time acquainting yourself with the various advertising mediums available such as full page views, banner and text ad displays and various other alternatives offered by a variety of traffic exchanges.
2.Choose between five and ten highly ranked and used traffic exchanges and begin to build up advertising credits within these exchanges in preparation to launch your campaign. Try and allocate a set period of at least thirty minutes per day to this task.
3.Begin designing and structuring your campaign which should include a splash page (a fast loading page with a simple message prompting the surfer to open your site in a new window), a squeeze or lead capture page (a page designed with the sole purpose of getting the viewer to request more information from you via email) and a well written email follow up campaign that stays on message while offering the reader genuine help and assistance. Several squeeze and splash pages should be designed so that you can track effectiveness and constantly be able to adjust your pages for better results.
4.Set up an tracking mechanism to track splash page effectiveness. This can be done via Google Analytics, by reading your server log files, or there are specific ad tracking services available.
5.Set some realistic goals based on a formula that every lead you generate should be worth on average at least $1 per month to you.
6.Start your campaign and analyze the effectiveness of your message. If no one is jumping, you can create a new ad or edit your existing one.
7.Continually monitor results and tweak accordingly to realize profit.
8.Consider ramping up profitable campaign by buying advertising credits.

I am currently trying out this TE system

Try Click Webinar

Click Webinar offers you enough features to help you make the most of your online seminar, without cluttering your screen with unnecessary items. This webinar service allows you to use any browser that you like to connect to your meetings, as well as giving you the ability to record your meetings for future viewing. Click Webinar also offers the ability to conduct polls during your meeting, which can be helpful for encouraging interactivity.

This webinar service will allow you to record your meeting, which will allow those who were unable to join the conference to see what they missed. Having the option to record your online seminar can also work to your advantage for creating training material for others to watch. It also is a great way to share the meeting with people that may be in different parts of the world and in a different time zone.

This webinar service also allows you to create different polls and gather the results. This is something that can work well if you are in need of people’s responses during your online seminar. It is also something that is helpful to have when trying to narrow down the list of ideas that have been gathered during a brainstorming session.

In order to get into your webinar with Click Webinar, you enter a password. This allows you to feel more confident that your meeting is secure. They also allow you to privately chat with members of your audience. This is an important feature to consider because it can help a minor misunderstanding from becoming a larger problem. One of the features we really like about their chat feature is the ability to translate languages. If your preferred language is English but you are having a discussion with someone who speaks Polish, both of you can enter your information in using your preferred language and it will be translated correctly into the other person’s language. This will practically remove the language barrier.

Click Webinar offers you the ability to design your meeting room so it’s customized for your own company. You have the option to add your company logo to your meeting room as well as the lobby. You also have the flexibility to add your company colours and graphics to these rooms. This is sure to impress those who are attending your webinar.

Because this webinar service will work with any browser, you will not have to worry about downloading any software on to your computer. This also means you don’t need to worry that your system is up to date and running smoothly before joining or moderating your webinar. Your participants will also be grateful they don’t have to waste time downloading new software onto their computers. This should almost entirely remove the need for tech support during webinars. They also offer a mobile app so this application is more widely available to your audience on their mobile devices.

We like the toggling views feature that comes with this webinar service. This feature allows you to upload and share several different views of the document you are working on. Switching to a different view is as simple as choosing a different tab, as if you were using a multiple-tab web browser. This feature is great for those times when you are trying to illustrate a proposal to your audience and want them to see different options.

This webinar service is simple to use. They offer an intuitive interface that allows you to share exactly what you want the audience to view. As long as you have a webcam, you can allow the audience to view you as the moderator while also sharing your computer screen. A presentation is much more engaging to participants when they can see the presenter’s face.

Scheduling an online meeting with Click Webinar is quick and easy to do. Once you log into your account you have the option to start a meeting immediately or set up a future meeting. Once you enter in the start and end times of your online meeting, you are ready to go. You will also have the opportunity to log in and prepare your documents for the meeting before allowing other participants to join. You can do all of these things with just a click of the mouse.

This webinar service offers a great section of help and support options. They have an ample FAQs page that will answer questions ranging from the basics of getting started with this service to the more complex items regarding communication problems. Additionally, they have tutorial documents that you can download that will explain the ins and outs of this application.

We also like that this webinar service offers tutorials to help you use their product to your full advantage. They are also prepared to have a member of their IT team join your conference remotely, if you are experiencing difficulties that you are unable to fix.

Summary:

Click Webinar online meeting service comes with great features for anyone who is planning to host an online meeting. Because it allows you to create a custom look in the meeting room and the lobby, you can impress all of the audience members who join your meeting. Additionally, your meeting will be user-friendly because your participants will not have to download any extra applications in order to join your meeting. Because this software is browser based and works with all browsers, you do not have to download any special software for this application, which will save you time.

Marketing With Podcasts

Introduction To Marketing With Podcasts

The term podcast is a combination of pod (Portable On Demand) and broadcast. You can use any MP3 portable music player to create or listen to a podcast. Think of your podcast as your own radio show where you say what you want, when you want. It’s your private thoughts gone public. Your words for the world. Your commentaries and reflections. Your video and audio recordings, even documents delivered on the Internet using RSS (Really Simple Syndication) that people can download to their computers or portable music or video devices to listen to or watch wherever they want.

Mic HeadphoneA quick question for you. Do you actually realise how much work goes into publicising the spoken word?  These days with a computer, Internet connection, mic, and some software, you can podcast alongside the largest media companies and the many other independent podcasters around the world.

You need more than your voice to begin podcasting, but not too much more. Once you have the equipment, setting up a podcast generally takes from several hours, not much time when you consider how long it would take to set up your own radio station, and after you’re set up, making podcasts won’t take much longer than it takes to speak the words.

You can use a mobile PC or a desktop computer with an Internet connection to create a podcast. Some podcasters prefer to work with a mobile PC so they can podcast from any location they want. If it has a microphone built into it, you can also record your podcast on a portable MP3 player and then transfer the file of your recording to your computer to edit and post to the web.

Your computer’s microphone probably won’t give you the sound quality you’re after for a podcast. For one thing, it’ll likely pick up background (also known as ambient) noise. Mine picks up the furnace switching on and off—even my computer’s fan. You might have the same problem with a portable MP3 player’s mic. All of this ambient noise could be a neat effect (“Listen everyone, I’m giving you a tour of the basement plumbing in my home!”), but before you choose to join the ranks of the sonic avant garde, it’s probably best to focus on getting your voice heard, and heard well.

For quality podcasting, get an external condenser mic that plugs into your computer. This kind of mic will reduce the background noise so your voice comes through loud and clear. If you get this kind of mic, get a stand, too. This will eliminate the noise you’ll pick up from adjusting your hands on the mic during your show. You’ll probably also want a headset that’ll allow you to monitor your recording levels as you speak. You can’t use speakers while recording because the speaker sound will be recorded and you’ll risk getting audio feedback.

Go online and take a look at some of the USB headset/microphone pairings for an all-in-one solution—or you can get the separate mic, stand, and headset (usually pricier) like the pros. There are even several podcasting equipment packages that include a microphone, headset, audio mixer, and audio recording and editing software. Using one of these packages doesn’t give you much of an alibi for not sounding your best.

Recording and editing software

To create a podcast, you’ll need software that can record sound on your computer. An obvious choice is Sound Recorder. While Sound Recorder is fine for recording, you can’t use it to edit audio, and editing your recording a big part of creating a podcast. I know that on the first take I don’t always say exactly what I want exactly the way I want to, and you might not, either.

Windows Movie Maker has some basic audio recording and editing features. For more information on how to use Windows Movie Maker to record and edit sound, see Add narration to your movie. You might also consider downloading and using a program that can both record and edit your audio, such as the free software available online from Audacity. With it, you can record several audio tracks, such as your voice, music, and other sounds, so that your podcast can use a variety of sounds at once.

You can also get an all-in-one record, edit, and upload podcasting program that has multiple recording tracks, a teleprompter, and voice effects. (If you choose this route, you can skip the “MP3 converter” section below and go directly to the “Plan your podcast” section.) Such end-to-end podcasting programs also often allow you to create RSS feeds that help tell people that you’ve posted a podcast, what it’s about, and how to find it. There are many of these podcast recording and editing software solutions available.

MP3 is a standard podcast file format, which means that the greatest number of people will be able to hear your podcast if you make it available to them using this format. If you haven’t already recorded your podcast using the MP3 file format, then you’ll need to take your recorded file and convert it to an MP3 file. To do this, you need an MP3 converter. There are many free programs and commercial MP3 converters to choose from.

Plan your podcast

Sometimes ideas come to me in a flash. Other times, I have to sit down and hammer them out. While you’re waiting for your podcasting equipment to arrive, think about what you want your podcast to be. When you at last press record, you don’t want to sit there just drumming your fingers trying to think of what to say. It’s a good idea to plan—at least in general—not only what you want to talk about, but how you want to talk about it.

Picture of guinea pigs being interviewed for a podcastFrom podcast to “pigcast”—Your podcast can be about anything, even interviewing guinea pigs

Overall, what to talk about is probably easy—it’s whatever interests you. You can podcast about anything—from your criticisms or praise of local government to your search for the most talkative parrot in New Jersey. There are no rules! But since ideas are likely to be the core of your work as a podcaster, why not write them down? An outline of what you want to say can help your podcast recording go more smoothly, although some podcasters feel most comfortable with a script.

How you do your show is a different challenge. Will your podcast be a monologue, a talk show, a restaurant review, a walking tour of your favourite hiking trail, an interview with your pets? Of course, it could also be something different each time, and it can evolve.

Listening to other podcasts is a great way to get ideas. Here are some online podcast directories to explore:

Blubrry

iTunes

Odeo

Podcast Alley

Podnova

Record and edit

Okay. This is the moment you’ve been preparing for—recording your voice. Before you click the Record button, check to see if your microphone came with information about how to speak into it for clearest audio quality. There is a technique to using a mic correctly, such as speaking directly toward it, over the top of it, or off to the side.

It’s a good idea to practice speaking and recording a few times. To begin, plug in your microphone and headset into your computer and mute your computer’s speakers. After you record, you can use Windows Media Player to listen to your recordings to make sure everything is working correctly. This is a great time to get comfortable with the equipment and how it works with your voice and style. For more information on how to listen to audio files with Windows Media Player, see Play an audio or video file.

Find a quiet place to record your podcast, and then have some fun. Once you have a recording, many of the audio editing programs let you add effects, such as fade in and out and extra sound tracks. Don’t be afraid to experiment! Check the documentation that came with your software to get tips about the best ways to use the features it comes with, or take a look at articles online or at the library about home recording. If you add effects or music, make sure they aren’t protected by copyright. After you’ve recorded and edited your first podcast and you’ve got an audio file you’re proud of, convert it to an MP3 file using the MP3 converter I talked about earlier.

Publish your podcast

Now, you’re ready to publish your podcast online. To do this, you need a place to put it—your website or a web hosting and syndicating service that distributes podcasts across the Internet. There are a many free and paid options that you can find online. Here are just a few hosting services to compare:

Hipcast

Libsyn

Now that you’ve posted your podcast to your website or hosting service, you need to help people find it. Along with your podcast, you’ll upload an XML file called an RSS feed. This short XML file helps tell people that you’ve posted a podcast, what it’s about, and how to find it. You can enter this descriptive information in an RSS feed generator, such as TD Scripts or RSS Feeds Submit to generate this RSS feed code. If you’re using an end-to-end podcasting program or hosting service, creating the RSS feed might be a built-in feature. Essentially, this RSS feed will produce the link that people click to listen to your podcast.

When you’ve uploaded your podcast and have a link to it, you can take that link and let the world know about your podcast by putting the link on your blog using Windows Live Writer, publishing it to your Windows Live Spaces webpage, posting it into podcast directories, or sending it in e-mail. Now, your listeners are drummiimagesng their fingers, waiting for news that your next great idea is ready to download.

Podcasts offer a fantastic way to catch up news, listen to radio shows, and get great media delivered right to your computer (they’re like newsreaders for media).


Check out these five popular podcast managers and let the entertainment come to you. Extract taken from the Essential Internet Marketers Toolkit

gPodder
gPodder looks like a simple no-frills podcast manager, but underneath the hood you’ll find a huge array of options and some perks—like the ability to sync to iPods, directory-based portable players, and MTP-compatible players. gPodder doesn’t include a built-in player but you can specify your favourite video and audio player. If you delve into the advanced options menu, you’ll find options for nearly every aspect of the software’s functionality—you’ll definitely want to read the gPodder wiki before going crazy with the toggle switches however. You can also access some of the more advanced tools found in podcast managers like iTunes, such as the ability to alter the playback speed of your podcasts, but such tinkering requires a close reading of the manual and isn’t immediately accessible to the user right after installing the application.
Link to Resource

 

Zune
Like you can use iTunes without an iPod, you can use the Zune software without an actual Zune player. Microsoft’s offering in the podcast management department isn’t half bad considering how new to the portable music arena the Zune is relative to the iPod, at least. You can subscribe to podcasts from the greater web, browse the Zune marketplace to select from thousands of podcasts, rearrange the order of podcasts using the order-series function, bookmark your place in long podcasts, and stream over the web through your Zune.net account. If you are syncing your podcasts to a Zune, you can enjoy a few nice perks, like the ability to update your podcasts to your Zune over your wireless network and sharing your podcasts with friends’ Zunes.
Link to Resource

 

Miro
Miro is a lightweight and open-source video and podcast manager with strong emphasis on streaming and web-based media. Although other contenders in the Hive Five support video-based podcasts, Miro really shines when it comes to smooth and pleasant playback of video podcasts thanks to its roots as a video player. You can manage your podcasts, set them to automatically download, or make them wait for your go ahead. You can also set how long they’ll hang around before expiring and set those values differently for video and audio to help manage how much disk space your podcasts chew up. Miro also imports and exports your podcasts in OPML format, which makes it compatible with all major feed readers and other podcasting clients.
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iTunes
Not only is iTunes a popular podcasting manager in its own right, it helps that iTunes was the first introduction many people had to the idea of podcasting. Many a new iPod owner has installed iTunes over the years and upon looking at the navigation column asked, “What’s a podcast?” Many of the tricks available in the music-management side of iTunes are available when managing your podcasts. On top of just managing the subscription itself, you can increase the playback speed of your podcasts so you can consume more of them in a shorter span of time, bookmark where you left off both in iTunes and on the iPod, set up smart playlists to blend one podcast into another or make a constantly refreshing playlist of your new podcasts, and tell iTunes how long to archive your podcasts before making room for the new ones. Although iTunes wasn’t designed to be a stand-alone podcast manager, it has done a fine job integrating podcatching.
Link to Resource 

 

Juice
Juice—formally known as iPodder—is an open-source podcast manager. If you’re looking for an extremely lightweight, no-frills podcast manager, it would be tough to get lighter and more streamlined than Juice. Juice is focused on grabbing podcasts, downloading them for you according to their refresh rate or your set schedule, and little else. It has a built-in directory and a few basic tools—like a cleanup tool for deleting old podcasts—and that’s about it. While the lack of bells and whistles might turn some people off from using Juice—it certainly lacks the visually stimulating built-in directories you find in iTunes and Zune—if you just want a program that doesn’t tax your system resources and downloads the podcasts you want, you can’t go wrong with Juice.
Link to Resource