The Magnificent 7 Content Marketing Tips

I am always looking for creative ways to clearly communicate with my audience, and while I regularly test new things, it’s easy to get caught up in a routine instead of stopping for a moment and trying out something new. There is risk involved in moving your content marketing in a different direction, but if you know your audience well, you can experiment with them. Your content can be universally appealing to them while trying a different approach.

imagesThe great thing about a failed content marketing approach is that it teaches you a lesson about what your target audience responds to, about what they want to see, about your voicing and your approach. However, it takes making a risk with your content approach to learn these invaluable lessons. I know this because I have spent a lot of time failing. These failure gave me the information I needed to really succeed.

In spite of my many failures, I found a few channels that consistently gave me powerful returns. Here are my top seven recommended marketing methods.

 

Tip 1: Creative lists
Some of the best content that marketers can offer their audiences is through a creative list. This is the classic Buzzfeed mentality. But even Buzzfeed is not committed to a mindless list.

Rather, a really great list provides invaluable, insightful information in a fun way. Consider a pest control company that gives its audience a list of the top bugs to look out for in the summer. Identify what you can uniquely offer your customers and then come up with a creative list to showcase your expertise in a fun way.

Tip 2: Live video
Video is becoming more relevant and trendy than ever among social users and this is one area that content marketers really should be investing in to get their messaging in front of potential customers.

Customers want an inside look at your company. They want exclusive access to their brand and producing a live video will give them that access. For Video Marketing tips check out this blog post.

Tip 3: Spin-off audiences
As a content marketer, you need to know your target audience like you know your closest relative or your best friend. You need to know who they are, how old they are, what they like to buy, and most importantly, what their additional interests are. From there, you can identify spin-off audiences that may be interested in your products and services.

Do target audience research using Google Analytics and surveys, and then identify the other audiences you can reach out to online to begin pushing your messages.

Tip 4: Have an eye for traffic
There are sites out there already that you can use to your advantage because of the sheer number of users they get. For example, consider the amount of traffic to sites like Etsy or IMDb.

If you can write unique content for one of these sites with high traffic, then you can send those users back to your website. You just need to make sure that what you are selling relates to one of these big sites.

Tip 5: Utilise LinkedIn
Expand your social stretch to sites like LinkedIn, where you can post valuable business advice that relates to your company and brand. LinkedIn users are business-minded, and they want tips that will push them forward in their careers.

If you can create content that fits in that category, you can drive them to your website. Think creatively about how your products can aid them and make life easier for their work lives and careers.

Tip 6: Start snapping
Snapchat is becoming one of the most trendy and popular social networks to reach Millennials. You can introduce your brand and messaging in fun and compelling ways through the function of the Snapchat “story.”

It’s important, however, that your content marketing does not appear to be promotional. What you are really trying to do is give your users that immediate, live look into what matters about your business. You want to create energy around your brand and show those younger users why it matters that they have you in their lives.

Tip 7: See where your audience is on social
imgresIf you’re thinking about expanding your social platforms to beyond the traditional or trendy ones, then try to find out first where your target audience is on social. One great resource is a site called Buzzsumo.

You can type in a keyword related to your business, and Buzzsumo will tell you what the most shared content is related to that keyword and where it is popular on social media networks.

Conclusion
In conclusion, if you’re not using these seven content marketing tips to get the most profitable return you can, then you’re missing out on easy ways to make big changes for your brand.

These seven areas often go untapped in our field because they are not the most popular or visible approaches. But sometimes, what your customers need is a surprise or a shift in your content marketing in order to really get their attention.

When users hear the same messaging over and over agai or if they become too accustomed to just one mode for your content marketing, such as a video then you’re setting them up to expect too much regularity from you. Shake up your content marketing with these seven tips and determine what failures can turn into successes over time. You’ll be glad you tried.

How to Create Compelling Hooks

Creating compelling hooks in your copywriting strategy is absolutely essential, without being able to grab your prospects attention you will be doomed to failure.

In any marketing strategy, content is one of the most important things to accomplish. This is particularly true when writing a compelling hook for email marketing, blog content and many more. Initially, an article starts with a compelling headline and this may be one of the challenging part in writing. The article can be well-written but for it to grab an attention, it should be compelling enough to be read. Here are the ways on how to create compelling hooks in your copywriting:

Determine the positioning of the product or services

imagesHook is also known as a direction that identifies the product into one image. It is also termed as angle by other experts. With the right kind of positioning, you would determine the kind of market you want to deal with. Initially, you would want to have a thorough market research and find out any pertinent information about your target audience. Take note of their purchasing power, behavior, interest, lifestyle and many more. This will help you choose the kind of words that will create an attention. Casual words are often effective in young adults rather than technical terms used by older generations.

Never use excessive description

Be sure to keep the information short, simple and concise. This is better appreciated than beating around the bush. People, from every walk of life, usually browse a message and would only read the ones they find interesting. With that, it is good to make your article as informative as possible by creating facts with direct-to-the-point information. The attention span of online audience can only last for a few seconds so it is best to hook them up by creating a compelling content that will keep their eyes focused on your write-up- from start to finish.

Be knowledgeable about the structure of the article

Since it was mentioned that the attention span of the audience is short, it goes to say that the structure of the article should also be created in a way that it will not get dull. Most experts say that a paragraph should only contain three to five sentences, and the words should not exceed at 100. This gives the audience something to look forward to after every paragraph. It also provides relaxation to the eyes as long paragraphs can cause eyestrain. It is also good to insert images and videos in the article to make it more interesting.

Provide nothing more but the truth

Be in the right perspective and give factual information about a topic. Whether it may be for informational or promotional purposes, be sure to keep the article as truthful as it can be. It earns a positive reputation in the business and it will increase the chances of customer loyalty. A reputation can be damaged in just one false statement, and it can go viral in just a few seconds. Most of the time, a company undergoes a hard time regaining the customer’s trust after a big blown issue. Be honest with your clients and the effect will create more than what you hope for.

Discover how to write effective copy for your project.

Viral Marketing Strategies Exposed

In my opinion, viral marketing strategies are the best ways to explode traffic, subscriber opt-in rates and sales for the Internet Marketer.

I will show you how to create a short report or eBook, and you don’t even have to write any of it yourself if you don’t want to, let it loose on the net, and watch as it generates highly targeted traffic to your websites for years to come.

You’ll give away your report for free, with resell rights, and it will then be picked up by other internet marketers, given away, sold, and generally distributed and read by people around the net, this is the viral effect, hence the name viral marketing.

Inside your report will be links and everyone that reads your report will see these links. It’s even possible to make money directly from your report. You can use it to send traffic to your own products, affiliate products, your newsletter, membership site, or any site you wish! Just image the possibilities.

In the past I’ve generated enough traffic from a single viral report to build a mailing list of five hundred subscribers in no time flat. It’s not difficult, but it does require a bit of effort to get the ball rolling.

Couldn’t I sell my report instead?

Of course you could, but the whole point of viral marketing is THE LINKS which will be in your free report. Yes some people will come along, get your free report, and sell it themselves, but that’s okay. That’s what we want! Sure, you could probably make some money by just selling the report yourself. But it’s not the best way to do it, and it takes away from the “viral” affect we hope to achieve. We want our report to be seen by as many people as possible in order to gain maximum exposure, and that’s why our report should be free with resell and give-away rights.

But there’s another issue to consider first.

Why Being Free Isn’t Enough

Many people believe that just because you’re giving away your report for free then it will become viral all on it’s own. I think this is a mistake, and here’s why:

When we launch our free report onto the net we’re looking for as many people as possible to resell it, give it away as a bonus, etc. As we just discussed, this is how the viral effect is created. However, a lot of “free” reports are of very poor quality. They may contain poorly written, outdated or even just wrong information. To top it off, they are loaded with link after link after link.

Put yourself in the shoes of another internet marketer. Someone comes along and they offer you a new and fantastic report for free. They even tell you that you’re free to resell it and distribute it as you please. Sweet! If you’re anything like a lot of internet marketers then you’ll be stoked that someone wants to give you a new product for free. But then you check it out, find that the book is only 5 pages long, contains way too many links, and is just full of irrelevant or incorrect information. Would you be happy to sell that? What about pass it on to your subscribers? Me neither.

This is why your report needs to contain high-quality, useful information that you’d be happy to give to a member of your own family or your best friend. Your report doesn’t have to be that long, but it does need to be some of your best work. This is very important if you want your report to go viral. Don’t worry! This isn’t that hard. I’m going to show you exactly how you can do this on your own.

People Are Lazy

The other thing to always keep in mind is that people are lazy! Internet marketers aren’t excluded from the lazy bunch. I often see reports being given away that are of very high quality and could do really well. However, the marketer doesn’t take the time to make a sales letter for the product. If someone wants to grab their report and resell it themselves (or give it away to build their mailing list) then they would have to write their own sales/squeeze page. Design their own graphics, create sales copy, etc.

While some people will do this, the vast majority won’t, simply because they are lazy, and probably have several other projects going on and don’t have time to do all the required steps. They will simply find a product that offers these things and sell it instead.

But if you give them a ready-made sales page you’ll easily increase the number of people who will resell or give away your report. You need to give them everything they need. Make it as easy as possible for them. The more people that distribute your report the better.

Choose a Topic For Your Report

Your viral report will only do well if it is on a subject people want to read about. There’s no point in researching and writing (or outsourcing) a report only to find out that your market isn’t even interested in it. It’s also important to select a subject that is related to the products or sites you want to promote. Of course all this goes almost without saying, but how do you actually go about selecting a ‘hot’ topic for your report?

You should firstly consider what sites you want to promote.

Let’s say I want to promote an eBook on ‘how to make money from affiliate marketing.’ I actually sell this on one of my websites for $27 (this could just as easily be a product I’m promoting as an affiliate). In this case a good viral report might be ‘how to make money with affiliate marketing’ or ’20 great affiliate tips.’ These titles aren’t very good and I don’t recommend you actually call your report any of these names, but it gives you an idea of what my report would be about.

What if there’s no ‘obvious’ topic for your report?

Let’s say you’re operating in the internet marketing niche. I regularly browse through internet marketing forums, and from what I’ve seen the following are also VERY hot topics on the forums:

– Blogging

– Twitter

– Social Network Marketing

– Viral Marketing

– Product Creation

– Article Writing

You could easily create a report around any of these subjects.

In fact you can even use a viral report as a complete money making system on its own. I don’t currently operate in the gardening niche, but I could start making money from it today. All I’d need to do is find some gardening related products which I could act as an affiliate for, and then insert some links to those products into my viral report.

You might already know what’s ‘hot’ in the niche you’re currently in or interested in, but if you don’t it’s very easy to find out. Simply go to Google and type in “your niche + forum” and “your niche + blog.” This will locate forums and blogs in your niche. Take your time and spend an hour or two browsing through the forum discussions and blog posts to see what people are talking about. Usually you will quickly be able to decide on a hot topic for your report just by looking at the hot forum topics.

Look for problems or questions that people seem to be having in that niche. If a particular topic or issue seems to crop up regularly then it’s a good sign! If you find a particular thread has five pages of posts then that’s a great sign too! Equally, you should be looking at websites and blogs. Basically any site that might point you towards what’s hot in your niche.

Research and Create Your Report

First, before we go any further, let me say that it’s not absolutely necessary to write the report yourself. I personally love writing, and I’m happy to do it. But I also know that many of you are not. Some people just hate writing, or they’re not good at it, or they just don’t have the time. And that’s absolutely fine because you still have several options:

Outsourcing

Go to a site like http://www.getafreelancer.com or http://www.elance.com There are many more too.

You’ll usually find someone who will write you a quality report for a reasonable price. Many will perform the whole process for you. Everything from research, to writing it, and even producing a sales page. Make sure you get a sample of a candidates previous work before you agree to let them take on the project. There are some quite bad writers out there, and you could end up with a product that is next to useless unless you completely re-write it, and that rather defeats the object of outsourcing it in the first place! Take a bit of time though and you should find someone who does a good job, and is reliable to work with. In my experience most are.

Another great source for outsourcing is http://www.warriorforum.com. Go to the WSO section or the warriors for hire section and there’s usually several people there offering to write you a report for a reasonable price.

Interviewing

This is a fantastic way to create a report. If you can find an expert in your niche that is willing to answer some questions on your topic then you’ll have the basis for a wonderful report and:

– You won’t have to write it

– You won’t have to do any research

– It’ll have instant impact because you can put the other person’s name on there who (if you choose wisely) will be a recognized name in your niche.

– It won’t cost you anything
Getting someone to agree to do an interview is not as hard as it sounds either. It’s an easy ‘sell’ because the other person gains free exposure from the product you both create together. You’ll probably have to let the other person include a few links in your report back to their own websites, but that’s a small price to pay to have a quality report written for you for free by an expert.

Find experts in your niche and send them an email asking if they’d like to do an interview with you. Make it clear that they’ll gain tons of free exposure, and that it won’t take up too much of their time. How do you go about finding people to interview? Look for the people that are active in whatever area you’re operating in. Contact blog owners, newsletter owners, product owners, etc. When I’ve done this myself, I’ve always conducted the actual interview by email. I simply compiled a list of questions that would be interesting to people in my niche, and then I emailed them over to the other person for them to answer.

Of course you could also do this by telephone, audio, skype or even face-to-face. It’s actually not difficult to think of interview questions, just figure out what people in your niche want to know, and ask those things to your interviewee. Let’s say you are in the internet marketing niche. You should be asking them things such as “how would you make money from xxx?”, “describe a typical day in the life of an internet marketer”, “how would you build a mailing list from scratch?” etc. I know that people in the Internet Marketing niche want to know these things.

A quality 20-30 page report is not a problem if you get the right person involved. Seriously try it! You’d be very surprised at who would do an interview with

you. It can also be a lot of fun, and a great way to build up relationships with people who are big in your niche. This could come in very useful in the future when you are looking for JV partners.

Private Label Rights (PLR)

Another option is to get hold of a quality PLR product, and use that as your viral report. A PLR product is simply a product (an eBook, short report, audio etc) that has been pre-written by someone else. Usually you have the right to do whatever you want with it. You can rewrite it, change the title, call yourself the author, etc (although you do need to check the terms of a particular PLR product because the rights do vary.) It’s also worth paying for quality PLR . Some of it can be very poor quality, so be careful. Also, if availability is restricted then that’s even better for you. Ideally you don’t want 10,000 other people having the exact same report as you!

The best thing to do with PLR is to rewrite it, make it your own product. Re-name it, write a new sales page, put yourself as the author. This makes your product unique. Also, change the graphics and the ebook cover. Or outsource it.

Write The Report Yourself

Of course the final option is to write your viral report yourself.

Let’s stick with the same example I gave earlier on in the book, and say that I’ve decided to create a report on training an older dog. First, we need to research the subject in order to find out more about it. I know absolutely nothing about training an older dog, but I could easily write a quality report on the subject in just a couple of days. All it takes is some research. Effectively I’m going to become an ‘expert’ on the subject just by reading online.

My first stop for information would be the forum thread I found that gave me the idea to write the report in the first place. The original poster had just bought an older dog, and was asking people for tips on how to train it. There was no shortage of replies either, over 3 pages in fact. There were plenty of tips and advice from owners and other pet experts. What I’d do here is read through the advice people were giving, and then research it further.

A good place to go next is http://www.ezinearticles.com

I search for “training an older dog” and get the following results: There are over 161,000 results for this, although not all of them will be useful. I’d read through as many articles as I could, and I’d write down the parts I thought were important. I’m looking for the best tips and advice on training an older dog, and the main problems people have and how they solved these problems. I’d also find content sites, blogs, and newsletters that have information related to dog training.

Another potential source of information would be other eBooks. There are plenty of books out there on dog training, and many of them are free. I’d read through a few, again making notes as I went on the parts I thought were relevant. If you spend an entire day reading reports on dog training then you will easily be able to write a short report just from what you’ve learned. Basically you need to learn as much as you can about your chosen topic. The beauty of the internet is that it’s possible to find out information on pretty much anything. You can do this very quickly. As you read through this information you’re effectively becoming an expert. Even if you knew nothing about this topic before you started!

Next I’d devise a list of what (from my reading and research) seemed to be the 10 best tips/problems/advice for training an older dog. This will form the basis of my report. I’d take each tip/topic, and write a page or two explaining it in detail. So if I found that potty training an older dog was a particular problem then I’d write a page about how to do it. How would I know what to write? From the information I found in my research.

The key is to take your research and then write about it yourself. You should have enough knowledge to be able to do this. I should briefly mention here that you should never copy other people’s work. What you’re doing is reading sources to FIND OUT about a particular subject, not to copy their work. You are gaining new knowledge so that you know enough about the subject to be able to write about it yourself. In terms of writing style, the best tip I can give you is to write it as though you’re explaining it to a friend. Try to keep the language as simple and ‘chatty’ as possible. Break up your text into smaller paragraphs. Include some images, as this helps to break up the text and engage the readers interest.

Think of a Title For Your Report

The best reports have a title which not only describe what the report is about, but also captures the interest and imagination of the reader. This is important. Say I create a report called ‘Auction Traffic Gold.’ That’s just off the top of my head, and it’s probably not the most original title in the world, but somehow it ‘feels’ right. Just from the title you’ve got a pretty good idea that the book is about auctions, and possibly that it’s about how to make money from it. I could have called the book ‘How to Drive Traffic and Make Money from Auctions’ but somehow it doesn’t quite have the same ring to it.

Insert Your Links/Monetize Your Report

As we’ve already discussed, the whole point of a viral report is not to make money from actually selling the report, but to drive traffic to other websites through the links in your book. These can be links to anywhere you wish, your own websites, or products which you are an affiliate of. The key is to make sure your links are subtle yet prominent at the same time! As we mentioned earlier, your report is unlikely to get sold or passed on by people if it contains too many links, or the links make the text unreadable.

Here’s how I like to do it.

Insert a link on the title page of your report under the title. I will put something like “Proudly Brought To You By “My Site.” The next place I like to insert a link is at the bottom of every page. This could quite easily be the top of the page if that’s what you’d prefer. Another idea is to have a page at the beginning and end of your report with links.

In many reports you’ll see this called ‘recommended links and resources.’ The other type of hyperlink that you could insert are in-text links like this. These are probably the most effective kind because they are there naturally as the person is reading the text, and you can subtly “sell” what you’re linking to in your paragraph.

Example:

It’s possible to make money by creating eBooks and putting them on eBay. This is something many people are doing right now, and you can learn more about it at “Your Link Here”.

Remember that your links can be to anywhere you like, and you can insert links to multiple sites in your report. Link to your products, blog, newsletter, products you’re acting as an affiliate of, etc. Obviously the links need to be to things that readers of your report are likely to be interested in. It’s pointless linking to a site on dog training in an eBook which is about making money from blogging!

Earning Through Offering Private Label Rights

This is a technique I learned a few years ago, and it’s something which can prove quite successful if you’re targeting the right market. PLR is very hot at the moment. There are tons of internet marketers out there that are looking for fresh content and products to resell, and you can profit from this by giving it to them. Give away your report with resell rights, but also include a link at the end of the report where readers can purchase PLR rights (Private Label Rights) to your eBook for a small fee. You can also offer Master Resell rights if you don’t want to offer PLR.

Example:

Would you like to purchase full unrestricted private label rights to this eBook? Click Here Now! ( your link would be hyperlinked to the click here now) You’d then link to a sales page where you’d sell the PLR rights to your eBook.

Another variation on this would be to offer your report without resale rights, and then to charge for giving people the resell rights version (or upgrade to Master Resell Rights). Obviously this could limit the viral potential of your report however.

NOTE: It’s worth mentioning here that this method is usually only suitable if your report is created from original content (ie. You wrote it yourself, or outsourced it.) If your report was itself created from PLR material, then quite often you’re not allowed to pass on the PLR/resell rights to other people. If you’ve written the content yourself however then there shouldn’t be a problem.

Insert Your License Terms

It’s important that people who come across your eBook know that they can resell it / pass it on, obviously we want to actively encourage this! Remember that we want as many people as possible to resell/give away our eBook. We’re looking for our report to spread over the internet and be seen by as many people as we can. All you need to do is insert a quick message somewhere at the beginning of you report. Something like the following should be fine:

Congratulations! You have FULL MASTER RESELL AND GIVEAWAY RIGHTS to this eBook!

You may sell/distribute/give away this report in any way you wish as long as it is not changed or edited in any way. It’s also usually a good idea to insert a legal disclaimer.

Conversion to PDF

Once you’ve got your report written, the next thing to do is make it into a PDF file. PDF is the web standard for digital information products because it’s readable on almost any computer. The report you’re reading right now is in PDF format. There are several options available here, but the best one is a free program called Open Office.

You can download it for free from http://www.openoffice.org Basically it’s a free office suite that’s similar to MS Office, and it comes with a word processor called Writer. Within ‘Writer’ is a facility to make your document into a PDF file. All you do is use ‘writer’ to write your report, put in all your images, etc. Once you are finished you simply save your report. Then click on “file” in the top left of writer and scroll down to “export to PDF.” Just make sure the “tagged PDF” box is checked, this will ensure your links work correctly. That’s it! Pretty easy I think you’ll agree.

Create Your Graphics and Sales Page

Remember that a little earlier on in the report we touched on the fact that you should make it as easy as possible for people to resell/distribute your report?

Well in order to maximize the chances of our report going viral it’s necessary to create a sales page, and ideally create a set of graphics to go with it. I’m no graphics expert, and if you’re anything like me you might want to consider outsourcing this. Don’t try to botch your own graphics if you really can’t create them! It’s better to have no graphics at all than something that looks really unprofessional. But having a set of quality graphics really does help, and it’s worth spending some money on this in order to make your report look professional. As for creating the sales page, it really doesn’t have to be a masterpiece. Writing copy and web design is a skill which can take a while to learn. If you’re uncomfortable with it then again you might want to think about outsourcing this part as well.

Your sales page doesn’t have to be super special. The most important thing is just to include one so that people can easily pick up your report and distribute it themselves. If you don’t do this you’ll severely limit the viral effect of your report. I use a free program called Kompzer to create my websites. All you then need to do is include your sales page file in the folder when people download your free report.

Distribute Your Report

If your report truly goes ‘viral’ then it will take on a life of its own, and it’ll show up all over the internet in places you didn’t even know existed! A successful viral report can generate traffic for years to come.

Here’s how it works:

One person downloads your report. They start selling it on eBay, and they sell six copies a month. Of those six, one of them decides to sell it themselves, and another one decides to put it on their website. This generates a few hundred downloads a month. Of those few hundred, many of them will pass it on or resell it to others, out of those, many will do the same thing, and on it goes.

But in order to get to that stage it’s firstly necessary to manually distribute it. The key is to get it out to as many people as possible. This gives us the best chance of success. Think about the people who might be interested in reselling/distributing your report, and then make contact with them.

Here are some people you might want to contact:

Newsletters Owners

Find people who run newsletters in your niche and offer them your report. Newsletter owners are always looking for new content, and many will jump at the chance of getting hold of a quality new report that they can give away to their subscribers. It’s easy to find newsletters in your niche. All it takes is a quick search on Google for ‘your niche + newsletter’ or ‘your niche + mini course.’

Ebay Sellers

Although eBay has now introduced a ban on digital items, it’s still possible to sell eBooks on eBay as long as they are on CD-Rom, and there are many sellers actively doing this. In fact they seem to be more popular now than when they were being sold as digital downloads! Contact as many of these sellers as you can and offer them your report. Again, many will be delighted because a lot of the eBooks you see being sold on eBay are quite old and poor quality. Sellers are always on the look out for new quality eBooks that they can sell, and as ours comes with a ready-made sales page, all the hard work is done for them. They can upload your sales page to eBay and begin selling your report. Get more and more of these viral reports out there and things start to look very interesting.

Forums

Many forums have a section for free stuff. If you’re in the Internet Marketing niche then THE place to go is the Warrior Forum. Post your report in the free eBooks section. You should get quite a lot of downloads both by people who are interested in your content AND people who are looking to resell/distribute your report. Sticking with the Warrior Forum, another great tip is to offer your report for free in a WSO (Warrior Special Offer.) You’ll have to pay to post your report, but it’s well worth it. I once posted a report there and got over 2000 downloads in the space of a few weeks. Think about that 2000 people downloaded my report, and quite a few of those resold/gave away my report themselves. Let me tell you now that report brought in a LOT of traffic and went VERY viral!

The other thing you can do with forums is put a link in your signature to a site where people can download your report. This could be a direct download, or you could take them to an opt-in page where they give you their name and email address in return for downloading your report for free. As I’m sure you probably already know this is a great way of building a mailing list.

Say I had gone ahead and created my report on ‘how to train an older dog’, my signature link might be something like ‘Do You Want to Learn How To Effectively Train Your Older Dog? Grab My FREE Report Here’ or something like that. I’m sure you can think of better. I’d then go on to dog training forums and I’d start making useful posts giving people advice on training an older dog (and related training threads). I’d look for people asking questions, and I’d try to answer them based on what I knew from my research. Hopefully people would see my signature link and download my report. Don’t worry about giving advice either. You WILL BE ABLE to give advice because if you’ve done your research like I told you to do then you’ll be in a position to offer people sound advice. An ‘expert’ on a forum is simply someone who knows more than the next person.

Blog Owners

Find blogs in your niche, and contact the author asking them if they’d be interested in your report. Blog owners often want fresh content for their readers, and your report may well fit the bill exactly.

Product Owners

The same things apply as above. Find people who sell related products and ask them if they’d be interested in your free report. Quite often product owners are looking for eBooks which they can offer as bonuses to their buyers, and if they’ve created a product then it’s highly likely that the person will have a mailing list in that niche.

Free eBook Websites

There are lots of websites out there which provide a directory of free eBooks for people to download. They’re not always that effective, but it’s still worth doing. Just do a search on Google for “free ebook submit” and you should be able to find the sites. Usually it’s simply a case of filling out a short form, sending them your eBook, and then they’ll list it on their website.

Here are some other places you might want to submit to:

http://www.Calameo.com

http://www.DocStoc.com

http://www.Scribd.com

http://www.Edocr.com

http://www.Issuu.com

http://www.Yudu.com

Your Own Sites

If you’ve got your own blog then add your free report to it. The same if you’ve got websites. Maybe you are already selling a product and you could offer your report as a bonus? Or perhaps you’re an eBay seller and you could sell your report on CD (just to get the ball rolling).

Free reports are a great way of building a mailing list. Simply create a sales page, and instead of putting a payment button at the bottom, put an opt-in box instead.

Your Own Mailing List

Of course if you already have one then offer your report to your existing subscribers. Free quality content is great to keep your subscribers happy. If you don’t have a mailing list you will need an autoresponder to start building one.

Final Words

If you do all of the above then it should be quite easy to get your report widely distributed across the internet in a relatively short space of time.

Once you’ve done the initial work you can just let go, that’s the beauty of viral marketing it takes on a life of it’s own! This is a great way of getting highly targeted traffic to websites. The main obstacle is getting your report out to the first few hundred people. Once you’ve done that it’s easy.

Remember that a free report can also work as a way of making money in itself , either through creating a report and putting affiliate links in, or by a method such as selling PLR rights to your report for an extra fee. Like anything though, it only works if you put it into action. Creating a viral report is a relatively simple concept, but that doesn’t make it any less effective. And best of all, it is dirt cheap and has maximum returns with minimal work.

This stuff works, and I hope you’ve learned something about viral marketing strategies in this report.

Can 60 Minute Reseller Make You Money

 

John Thornhill and Dave Nicholson show you how to take a great reseller product, edit the content, change the graphics, structure your entire site, create a sales funnel, create a complete affiliates page with copy and paste fields for affiliates, create affiliate contests, create a targeted exit page and initiate it from your sales page, add also add multiple list building elements.

And they do all that in front of your very eyes in UNDER 60 MINUTES!

They don’t just explain what you need to do, they actually physically SHOW you and they also show you how they earned $1,240.36 for LESS THAN 60 MINUTES WORK.

These guys have OVER 10 YEARS EXPERIENCE in using resale rights products to bring home the big bucks and they are sharing absolutely everything they know.

Tools For Content Marketing

Producing great content is very important, so I have decided to give a few of my secrets away showing you what I consider to be some of the best tools for content marketing.

You need to be attracting hundreds if not thousands of people to your articles, blog posts & services in order to increase your subscriber list and grow your authority as an expert in your chosen field.

The list below will show you how to write engaging blog posts, create many article ideas along with very attractive headlines, also I show you how to distribute your content and much more.

Getting Content Ideas

Topsy will allow you to find the most popular content on Twitter, it is great for generating ideas for your daily blogging efforts. You can discover exactly who is sharing and see what and who the key influences are at any given time. You can see who has re-tweeted your content simply by putting in a blog post url and clicking search. Also there is a cool tab called “influential only” which will show you who the most influential people are who have shared an article or blog post, it’s a great way to build relationships with others. Add value & promote for them and they will do the same for you, it’s win win all round.

BuzzSumo will help you find the most popular content on any subject you care to think of. Obtain detailed stats on social media from the dashboard, and find the most shared content and those sharing it. Search any keyword and see the main people influencing that subject field. There are so many things you can do with this tool, check it out to see what I mean.

All Top allows you to discover all of the top blogs on any given subject by aggregating the best of the web. Find a category you are interested in from the dashboard and keep track of the most recent popular posts, giving an endless array of content ideas.

Tag Board, here find interesting content on any topic, by entering a hashtag and watch as the tagboard retrieves countless amounts of epic content from across the internet. It does this by aggregating all of the recent posts from, Google Plus, Twitter, Instagram & Facebook and many other social media platforms that contain the particular hashtag you are after.

Feedly helps in the finding of great content ideas to share online, again this tool will aggregate all of your selected favourite blogs in one easy to navigate dashboard.

Scoop It Here find numerous content ideas by doing a quick and easy search. Nice piece of kit, simple to use.

Social Crawlytics With this tool discover some of the most in depth social sharing data available on the net, and find out which posts are the most popular on the top social media sites around like LinkedIn, Facebook & Twitter. Identify the most popular content on your website, thus allowing you to see what is working and what is not. This will give you constant information as to what to blog about next, and which services & products to promote, great for affiliate marketing ideas.

Quora is a great little Q & A facility. The questions here are usually unique, interesting & intelligent asked daily, which will allow you to find new angles to master in any new content marketing campaign. Explore new and interesting ideas for articles and blog posts alike, also good for email marketing content ideas as well as any videos you may be thinking of doing. Quora is not like Yahoo Answers where there is so much repeated waffle and garbage talked about.

Listly Here you can simply type in any keyword and get hundreds of content ideas on any topic, I use it for headline engagement.

Uber Suggest Is great for long tail keyword research and generating new topic ideas as well as finding new keywords to use.

Gaining Creative Content

Toggl Is a cool little productivity tool, it is a simple time tracking tool. To use it just enter the task you are currently working on and click start. Toggl will track your time in the backgound thus keeping you focused on the task in hand.

Evernote can go hand-in-hand with Google Drive & is ideal for writing your blog posts within the system they provide. With Evernote you are able to record audio and turn it into text, free of charge.

Quabel is a distraction free writing app that allows people to focus on creating content speedily. Set yourself a goal and let the timer begin, also this will back up your work as you create it, automatically.

Stay Focused is a Google Chrome extension which blocks sites which appear as time wasting ones, there is also a Firefox plugin called Leech Block which does a similar job.

Camtasia is excellent for creating video, for Mac users then Screenflow is probably best.

Audacity is a free audio editor for those who want to create great podcasts and place them on sites like itunes, soundcloud or stitcher radio.

Canva will help you create very engaging graphics even if your design skills are not too good. There are built in templates to help create social media posts, blog graphics, pinterest photographs, twitter headers, Kindle & facebook covers plus there ads. Creating cool looking graphics is of paramount importance these days when dealing with any kind of social media platform.

Pic Monkey is another photo editing tool that makes life easier when creating images for blog posts, to gain attention.

Pixabay has thousands of copyright-free images that can be used on your blog or
ever for commercial use. No registration is required.

Unsplash Gorgeous, copyright-free images.

123rf  One of the most affordable stock photography sites online. It’s about
a dollar per image.

IconFinder allows you to use icons in blog images.

GraphicRiver Thousands of icons, web graphics, infographics, and other design elements that you can use in your blog posts. Here’s a quick image I whipped up using some cool graphics from GraphicRiver…

ReciteThis Create picture quotes. Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.

Slideshare – Find unique and engaging Slideshare presentations to embed in your
blog post. Fun and easy way to add value to your posts AND stand out.

Recordit Make your content stand out with animated screencasts. Record quick videos with Recordit and then turn them into animated gifs that you can put in your blog post. It’s a great way to make your article stand out from the rest. These also work well on Google Plus.

Wordle Create beautiful word clouds in just a few clicks.

QuotesCover  Create beautiful picture quotes for Facebook, Pinterest, Twitter, Google Plus, and Instagram. QuotesCover makes it easy.

 

Blogger Outreach

The first step to blogger outreach is finding the top influencers in your niche. The best two tools for identifying the top bloggers and social media influencers are Topsy and BuzzSumo. On Topsy, you can enter ANY url (or blog post) and find out the top social media users who shared that article. This is a super easy way to find the top bloggers who are most likely to share your article. The other is is BuzzSumo. Simply enter your main keyword and find the top social media users around that topic. After every post you write, send a personalized email to at least 50 related bloggers and let them know about your latest blog post. This alone can easily generate thousands of highly-targeted visitors. In fact, if I could only choose ONE strategy for promoting my content. This would be it. Even above email marketing.

BuzzStream  One of the most popular platforms for blogger outreach. Buzzstream allows you to scale your blogger outreach without losing the personal touch.
You can build a list of influencers, create email templates, set reminders, schedule emails, track your conversation history, and more.

Contactually Helps you track, manage, and build relationships with other top bloggers. Gives you a systematic way to scale your relationships and keep up with the people who
matter. You can also use their ScaleMail feature to send up to 250 personalized messages. Add a few personal notes to each one and then click send to broadcast your email to all of your contacts. Contactually allows you to create ongoing, meaningful conversations.

InkyBee One of the best tools for finding the most popular bloggers in any niche.
Gmail Canned Responses – Gmail has a magical little add-on that is perfect for content marketers. It’s called “Canned Responses”. First, you’ll need to open up your Gmail settings and click on the “Labs” tab. From here, you can enable “Canned Responses” in your Gmail account. You just enabled a hidden feature that could easily save you hours of time every month.

You can now start creating email templates for your blogger outreach, customer support, frequently asked questions, joint venture emails, and more.
I have 5 different email templates I use for blogger outreach. So each time I publish a new blog post, I can click one button and upload one of my favorite templates. From there I do a bit of customization. I like all of my emails to be fun and personalized 🙂
The more fun you have with your emails the better responses you’ll get. Most people are way to uptight and professional in their emails.
Have fun with it! You’re not a robot.
And then you send it off! But by creating templates, you can send 25 outreach emails in a fraction of the time.

Boomerang Gmail plugin that reminds you to follow up on emails. You can setup Boomerang to remind you in X number of days if you don’t hear back from someone. This tool is essential for any content marketer doing a lot of blogger outreach. Helps you stay on track of multiple conversations. Or even schedule recurring emails to remind yourself of important tasks you need to finish.

BananaTag See what happens to your emails after you press send. BananaTag allows you
to find out whether or not someone opened your email or clicked a link. Integrates seamlessly with Gmail and Outlook. Get detailed metrics for ALL of your blogger outreach.
So when you email your favorite blogger, you’ll know exactly when they opened your email and whether or not they clicked on your link. BananaTag will even tell you whether they’re on their desktop or mobile device. And best of all, your email appears NO different to your contacts. All of the tracking is done seamlessly without any change in the user experience.

Rapportive Integrates seamlessly with Gmail to give you additional (insightful) info on every contact in your inbox.

Refresh.io  This one is a hidden gem. It’s a great blogger outreach tools but still quite undiscovered in the social media world. Basically, Refresh allows you to search just about ANY person on the web and find out some really cool stuff about them.

Have A Product Now What?

So you have a great product, now what? The average Internet Marketer does not approach the product launch process properly. They spend time creating an awesome product only to fall short of reaching their income goal. They just don’t get the affiliate support they need to hit their sales goal.

Why do you think that so many fail when it comes to building their affiliate army? Why do you think that so many internet marketers believe that “if they build it, they will come?” The reality is, that if you build an amazing product your sales are not just going to appear.

There are Internet Marketers that think that by posting on a product on a particular selling platform that they are going to make tons of money by default. For example, posting their product offer on a forum. Many people solely rely on “organic platform traffic.” The reality is this, if you were to go to the Warrior Forum and you were to post an offer today, and do ZERO traffic driving, and use no kind of affiliate network just depending on organic traffic in the forum… your “launch” would likely be a complete failure.

Building an affiliate army is crucial to your launch’s success.  You have to set aside time for this and you have to follow a plan if you want to get powerful affiliates on board to promote your launch. Remember, that when you’re recruiting for your army that the super affiliates are business people. Before you try recruiting them, you need to make sure that you’ve got all your ducks in a row. You should get to know them first because a stranger may perceive your launch as “risky.” This is their business and they have to make sure that their income continues to come in. If they don’t know you, they just have to “TRUST” that your offer will convert well and that you will treat their customers properly.

There are two super affiliates that recently covered this in great detail. These 2 guys are always at the top of the leaderboard for huge launches and they opened my eyes to quite a few important Affiliate Recruitment Tactics. Omar Martin & Dave Nicholson know EXACTLY what to do and have generated millions of dollars online. Together they created an awesome product on how to recruit affiliates and create buzz for your launch. The product is called WP-Affiliate Builder and you can check it out here:

When you get inside of the WP-Affiliate Builder members area you’ll find an ebook with 7 chapters of tactics that will help you grow your army, there’s also an audio version so you can download it and listen to it on the go. The site also has JV video training that teaches you the exact steps that Omar Martin & Dave Nicholson themselves use to teach their affiliates how to make money by promoting your products. They include a JV blog development training section that will teach you how to create the JV pages that your affiliates need in order to be armed to promote your product PROPERLY.
These videos are not only going to teach you what you need to know, but it’s going to provide you with the resources to do it well. WP-Affiliate Builder is more than just training, it provides you with Word PRess plugins that help automate a huge part of your product launches.

The site is absolutely amazing. You definitely don’t want to miss out on what these guys have going on.  You should definitely go right now to get access to their site. You won’t be disappointed. I hope to see you there:

Build Your Future Today

Do You Really Want To Sell Your Product?

Sure the headline, “Do you really want to sell your product?” is a bit of a dumb question, but it amazes me how many people get this very important thing completely wrong.

Your product must offer true innovation; it must be something that people will actually want.

What is its value? The first step is really evaluating if the product occupies a distinct niche.

No matter how innovative and productive the item is, it needs to grab the audiences attention in order to be sold. Companies need to be focused on interest and recognition.

When the consumer is at the shelves or at their computer deciding what to buy, the product needs to be able to market itself. All labeling and packaging must create a kind of  mission statement  which will have the consumer clear on what the product does.

People will not want to take too long to read about your product, therefore you should create and convey a message that is short, concise and to the point.

These days especially with people tightening their belts in a recession, it is of the utmost importance for the product to serve a real consumer call for the product. Convenience, and ease of use are some of the more important attributes of a successful product. Make sure it is wanted and needed, find their desire for the product.

Explain why your product will continue to be different. In a physical store or an internet store where a consumer has multiple similar choices, the advantage needs to be as clear and as enticing as it can be.

Packaging, ads, and coupons can say virtually anything, but a consumer has to believe what they are reading and the product is worth their money. Where does your credibility come from? Do they trust your brand? Are consumers in your niche willing to trust a new brand?

The product can be the most innovative product the world has ever seen, but unless the consumer can see it, they won’t know. How visible will the product be? Who is your audience and what is the best way to put your product in their line of sight?

The consumer must feel comfortable with the cost of purchasing and using your product. The cost in this sense must be justified and be seen as reasonable, if necessary do an offer with the sale of it.

After the consumer is exposed to, and even believes, your ad campaign and message, the product must deliver on its promises. Companies and individuals need to take the time to make sure their product will deliver results at least as well as the ads state.

Many companies can, and have, had a “one-hit-wonder” product, but in order to sustain the success of the product over a long period of time, companies need product loyalty. Even if the product delivers on its promises in the beginning, complacency will allow your competition to come back. Build loyalty to your product by continuing to stay ahead of the competition and you will find that a new household name will be very familiar to you.

Please understand that all the above steps weigh equally on your chances of a successful launch. The age-old saying that you are only as good as your weakest link is true. Even one risky area of the launch process can seriously detract form the value of the product.

Increase Sales by Promoting Yourself

10 Ways to Increase Sales by Promoting Yourself

People will feel more comfortable purchasing your
products if you give them a little information about
yourself or business. The information could be your
profile, employee profiles, overall business history,
education credentials, awards you’ve won, etc.

Below are 10 ways you can use to promote yourself.

1. Teach a free chat room class on a subject related
to your business. You could install a chat room on
your web site or use a free one from another web site.
Before the class starts tell them a little about you.

2. Publish a free e-zine. Use some of the extra space
in your e-zine to write about yourself or business. This
could be called “A Note from the Editor”.

3. Publish a section on your web site called “About
us”. With your information you could also include
pictures. This shows people you’re not hiding behind
your business.

4. Write an article on your area of expertise. Include
a resource box at the end of the article. You can add
information about yourself in the resource box. E-mail
the article to web sites or e-zines that accept article
submissions.

5. Create and giveaway a free eBook. In the eBook
include a section called “About the Author”. Also,
include an advertisement for your business.

6. Participate in online communities like newsgroups,
discussion boards, e-mail discussion lists and chat
rooms. You will meet many people and in return they
will get to know you.

7. Donate your time, products, or services to charities.
You can list the charities you’ve contributed to on your
web site. This will show visitors that you and your
business care about others.

8. Promote yourself offline; teach a free class offline,
speak at business seminars, join a business club or
association. Assemble fundraisers for charity. These
are just few ideas to promote yourself offline.

9. Offer free consulting to your visitors. You could do
it via e-mail or phone. They will get to know you and
feel more comfortable buying your products.

10. Publish information about yourself and business
history in your ad copy. While people are reading it
they begin to trust you and your business. Don’t over
do it though, you want to keep them interested in
your product.