Is Crowdfunding Viable

imagesMore businesses than ever before are turning to crowdfunding to attract investors to their startups, but does it have a place in the Internet Marketing space?

So what exactly makes crowdfunding such an attractive alternative marketing option? Also what can Digital Marketers learn from this latest online phenomenon?

crowdfunding refers to social lending, peer to peer lending and seed funding. Simply put it is when individuals pledge money to a company that’s pitching their idea. The financial requirements are made clear for all to see, and once the target is met the money that has been pledged then becomes available to the business.

Why Choose crowdfunding?

crowdfunding has become part of popular culture. People are no longer purely interested in aesthetic creativity, but also in the interactive element. crowdfunding uses the Internet to talk to thousands, if not millions of potential funders.

It gives businesses and entrepreneurs the perfect opportunity to connect with their potential investors. Rather than seeking investments from a few people for a large sum of money, companies are able to reach out to an unlimited number of potential investors for smaller amounts of money.

So what can the Digital Marketing industry learn from crowdfunding?

crowdfunding is an effective way to promote your business message, increase social presence and boost your target audience. By taking the principles used in crowdfunding and using it in their campaigns Digital Marketers can tap into another source of promotion.

Available Platforms

imagesThere are various different platforms that businesses can raise funding on. So it’s important to find the right one for your crowdfunding goals and needs. Here are some of the most influential:

Kickstarter is one of the earlier platforms and has experienced strong growth over the years due to its successful campaigns. This platform is best suited to creative projects looking to raise capital through donation-based funding.

Unlike Kickstarter which remains focused on creative projects, Indiegogo approves donation-based campaigns for almost anything – from music and charities, to personal finance and hobbyists. Indiegogo has gained a huge international presence due to its flexible approach to fundraising.

Crowdfunder is best suited for those looking to raise investments, not rewards. It has one of the biggest and fastest growing network of investors of all the platforms. Crowdfunder offers an alternative investment opportunity from the likes of Kickstarter and Indiegogo, giving potential investors the chance to enter a more formal arrangement.

RocketHub is a donation-based platform serving a variety of creative projects. The company’s FuelPad and LaunchPad programs help campaigners connect with potential advertisers and marketers and collaborate for the success of a campaign.

Crowdrise is a great platform for donation-based funding for causes and charity. They have established a large network of fundraisers looking for the next big cause to back. Their unique Points System tracks and displays how much impact members and organisations are making through their donations.

Content Nitrous Review

Just thought I would put together a short insight into a new product coming onto the market on Tuesday August 24th 2015 called Content Nitrous by husband and wife team Omar & Melinda Martin. The target niche is geared towards, content marketing, traffic generation and content optimisation.

So What Is Content Nitrous?

Well simply put it is a system used to enhance websites and make money, this is fact not theory. They have been doing this for years and now want to reveal their secrets to the world. It has been tested on membership sites, download pages, and funnels. It has been perfected by their team of progammers to automate it, giving them a copy and paste short code for WordPress that pulls in the money. The code can also be customised to suit your requirements.

Content Nitrous Features.

The sytem has already been used on some of the biggest product launches in the Internet Marketing Industry in the last few years. The software will do things on autopilot such as; increase long term marketing profits, inject life in to any launch bottom line and also decrease your support headaches. You can check out their video on the site.

You will get the content nitrous ebook, MP3 audio course, four part video training course and the “StepBox” WordPress plugin.

So Why Do You Need It?

Imagine you had a simple short code that you could paste on to your thank you page or download page of your website to quickly add hundreds if not thousands of dollars to your bottom line over and over again. This is the kind of product that you will use constantly to improve and grow your business long term, this is the real deal.

Your customers, visitors will love the value that this simple system will add to your site, customers will keep flooding back for more.

 

Turbo Charge Your Marketing Efforts

Marketing expansion is of paramount importance, below are some influential tools to turbo charge your marketing efforts. In previous years it may have been enough just to put your content onto the web and let it speak for itself. In today’s world, however, it’s seen as a smart move to put some elbow grease into marketing your campaigns.

“Marketing budgets are trending for 2015” with an estimated 79% of surveyed digital marketing participants stating they plan on increasing their digital marketing budgets for the year. Not all marketing game plans need to have a budget comparable to that of Fortune 500 companies to pack a punch. If you’re savvy about process and tools, a little goes a long, long way.

Use These Tools to Breathe Life into Your Campaign:

Oktopost

Social media is a simple yet highly effective way of getting your name and brand out there. Managing this information shouldn’t be difficult either. Oktopost gives you the ability to manage where your content gets distributed. It allows you to access information on multiple social media platforms or profiles that you hold. Knowing exactly who your content is reaching and through which outlets gives you the ability to see where your strengths are in your marking campaigns. Since social is really useless without metrics to track success, Oktopost is a godsend.

Mention

Mention is a great tool for you to use to monitor where, and by who, you are being mentioned on the web. It accesses several platforms including social media outlets, blogs, forums, and virtually any other web pages your name may pop up on. Not only does it track your business, but also your competitors. Mention provides you a one up by giving you the opportunity to always stay in the loop, in real time, thus allowing you to gain access to more customers.

Kissmetrics

Kissmetrics can provide answers to questions such as:

Which particular marketing campaign is leading visitors to your site?
Which aspects of your page are visitors drawn to and access before deciding to become clients?
When it comes to search terms, which ones are giving you the most traffic to your site?
In what ways are you potentially losing future clients?

What are the commonalities between people who have decided to become clients?

Kissmetrics is able to offer answers to these types of questions and more. They will give you insight as a company on which marketing campaigns are working, which ones aren’t, and how to future promote yourself based on factors that converted visitors into clients. Kissmetrics works with both large scale and small business, so they have options for everyone.

Socedo

If you are looking to engage fresh faces into your social media campaigns, Socedo can be the answer. All that is required is for you to enter in data such as hashtags or keywords, who you are looking to target, and the purpose of your search. Socedo then produces a list of potential prospects based on these specifications. This allows you to follow up on new leads and also propels them to your currently active landing pages.

ReferralSnip

Ever heard of a little company called Dropbox? Well they can thank their success in large part due to “referral marketing“. It’s fairly easy, and companies such as ReferralShip allow you to create your own referral programs. It’s a creative way to get people to promote you and word of mouth can spread like wildfire.

BuzzSumo

It’s important to know which content is captivating your audience, and which is not interesting them at all. Enter BuzzSumo, a company that focuses on bringing you this data. Simply enter in metrics such as keywords or links and BuzzSumo conjures up a report with details on how content related to these folks was previously received.

FullContact

Knowing who your clients are on a personal level allows you to be more focused when it comes to creating marketing campaigns. The tricky part is gathering all the personal information associated with this. This is where FullContact steps in.

FullContact provides information such clients’ real names, links to their social profiles, and even their photo. Having access to these details gives you the opportunity to cultivate a more intimate and a lasting relationship with your clients.

Other Methods to Spice Up Your Marketing Efforts

Produce More Video Content

Last year, video was one of the leading trends in marketing. It’s projected that by 2017 close to 75% of all digital marketing will be through video. By getting a head start now, you’ll be ahead of the curve once video takes over nearly ¾ of the traffic in just a few years.

Come Up With a Game Plan

This may not be the most exciting idea, but it’s critical to success. Being organized with your ideas and clear on how to execute them will make a world of difference. It gives you the ability to look at the year ahead and plan accordingly. Be sure to stay focused on your plan and don’t stray from the path.

So What Does This Mean for the Future?

By employing these tools and ideas, your business has the ability to grow and reach more clients than ever before. The main idea here is to be creative and try new tactics! A popular and successful marketing campaign is exciting and also engages its viewers. Remember, blaze your own trail and don’t be afraid to try out fresh, unique concepts.

Grab a copy of over 700 Internet Marketing tools today.

Do you have any tools or innovative ideas not mentioned to spice up your marketing efforts? Let me know below in the comment section.

Which Affiliate Networks To Look Out For When Promoting

There are many horror stories about affiliate networks & affiliate programs. People have heard them over and over again, that some are even wary of joining one. The stories they may have heard are those related to illegal programs or pyramid schemes. Basically, this kind of market does not have real, worthy product.

You do not want to be associated with these schemes. It is obvious you want to be with a program that offers high quality product that you will readily endorse. The growing number of those who have joined already and are succeeding immensely is proof enough that there are reliable and quality affiliate programs out there.

Why participate in an affiliate program?

It allows you to work part-time. It gives you the opportunity to build a generous residual income. And it makes you an owner of a small business. Affiliate programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off.

If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of. This will be an assurance that you are capable of doing anything to come out successful.

How do you choose a good affiliate program to promote? Here are some tips you may want to look over before choosing one:

1. A program that you like and have interest in.

One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products.

2. Look for a program that is of high quality.

For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into.

3. Join in the ones that offer real and viable products.

How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.

4. The program that is catering to a growing target market.

This will ensure you that there will be more and continuous demands for your referrals. Make inquiries. There are forums and discussions you can participate in to get good and reliable feedbacks.

5. A program with a compensation plan that pays out a residual income and a payout of 40% or more would be a great choice.

There are some programs offering this kind of compensation. Look closely for one. Do not waste your time with programs that do not reward substantially for your efforts.

6. Be aware of the minimum quotas that you must fulfill or sales target that is too hard to achieve.

Some affiliate programs imposes pre-requisites before you get your commissions. Just be sure that you are capable of attaining their requirements.

7. Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time.

Not all affiliate programs have these capacities. Make use you decide on one with lots of helpful tools you can use.

8. Check out if the program has a proven system that can allow you to check your networks and compensation.

Also check if they have it available online for you to check anytime and anywhere.

9. The program that is offering strong incentives for members to renew their membership each time.

The affiliate program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks.

10. Be aware of the things that members are not happy about in a program.

Like with the ones mentioned above, you can do your checking at discussion forums. If you know someone in that same program, there is ho harm asking if there are many downsides involved.

Have a thorough and intensive knowledge about the affiliate program and network you will be promoting on.

Knowing the kind of program you are getting yourself into will make you anticipate and prevent any future problems you may encounter.

Increase Your Product Value

10 Ways to Increase Your Product Value

1. Sell your product at a higher price. This will increase
the perceived value because people usually associate
the higher priced product as being better.

2. Offer a free trial or sample of your product. This
increases the perceived value because people think
you’re confident in your product, so it must be good.

3. Include tons of testimonials on your ad copy. This
increases the perceived value because you have actual
proof of other people’s experiences with your product.

4. Load your ad copy full of benefits. This increases
the perceived value because people think they are
getting solutions to a number of problems.

5. Offer an affiliate program with your product. This
increases the perceived value because people can
also make money with your product.

6. Give people a strong guarantee. This increases the
perceived value because it shows that you stand be-
hind your products.

7. Package your product with a lot of bonuses. This
increases the perceived value because people feel
they are getting more for their money.

8. Get your product endorsed by a famous person.
This increases the perceived value because people
think that famous people wouldn’t want their name
associated with a poor product.

9. Include the reprint/reproduction rights with your
product. This increases the perceived value because
people can start a business and make money.

10. Get the word out about your product and brand
it. This increases the perceived value because people
believe the brand name products have better quality.

Keep Profits Rolling

10 Killer Ways To Keep Profits Rolling

1. Give people a free online utility. When you offer
a utility that can solve a person’s problem, people
will definitely visit your web site.

2. Offer a free affiliate/reseller program. When you
offer people a free opportunity to make money they
will line up to visit your web site.

3. Supply news stories related to your site. People
want current news on the topics they are interested
in. You could also include new “how to” articles. Get engaged on social media platforms too.

4. Offer your visitors a free community. People like
to have a place where they can have discussions with
others on a particular subject. Set-up a Facebook page for example.

5. Make people feel safe when they order. Explain
to them you won’t sell their e-mail address and all
their personal information will be kept confidential.

6. Offer free samples or trials of your product. This
will let people experience your product and attract
people to your web site. People like to see, feel and even smell before they make a buying decision.

7. Make your ad copy attractive. Your ad should
lists benefits before the features. Include guarantees
and testimonials in your ad.

8. Remind people to come back and visit your site.
They usually don’t purchase the first time. The more
times they visit, the greater the chance they will buy. Attraction is very important, if people like what they see then they will return or at least remember you.

9. Let people know anything about your business
history. They will feel more comfortable if they know
who they are buying from, your brand is key to keeping your profits rolling.

10. Give people as many ordering options. Accept
credit cards, checks, money orders, and other forms
of electronic payments.

10 Killer Profit Boosters

10 Killer Profit Boosters

1. Gain an advantage over your competition. You
should find one benefit your competition doesn’t
offer and use it as your main selling point.

2. Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc.

3. Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web
site they can receive an informative e-mail.

4. Focus your articles on information the targeted
readers and e-zine publishers want. They will get
published more often, which means free publicity.

5. Use problems to attract online traffic. Find a
common online problem and use your web site
to solve it. People will visit and see your ads.

6. Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors
may have; this will help improve your sales ratio.

7. Improve your negotiation skills. This’ll improve
your business because you’re always negotiating ad
swaps, supply prices, joint ventures, wages, etc.

8. Beat your competition by giving away a similar
product or service that they charge for. It could
be add on products, warranties, servicing, etc.

9. Build a larger online community by giving your
visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.

10. Instead of starting an affiliate program, start
a referral program. Give people discounts and free
products for referring people to your site.