A way you can advertise online is to join an online group, called a safelist group.
Safelists are groups of like minded people interested in receiving offers or ads from particular categories. In other words, they are group consisting of opt-in subscribers willing to receive solo offers from the other members, there are certain emailing restrictions imposed by some of these safelists, so make sure you find out what you’re allowed to do and how often. Not all safelists can guarantee success, you will need to do a little homework with the safelist you choose in order for it to be worth its while.
If you follow these guidelines it should improve your success with choosing the right safelist for what you require.
- Decide on your target audience: You need to know what type of visitor you are targeting before you can choose the right safelist for your needs. You need to take into account your current subscribers, if any. If you do not have any current subscribers then you need to make an educated guess as to the type of visitor that you wish to target, I would suggest you target around your chosen niche.
- Set yourself a budget and stick to it: There are some free safelists, however, for any decent quality safelist you will have to pay, it may not be a lot but it all adds up, so be sure to keep to your budget. Take into account the conditions that your chosen safelist has, for example, a group of safelists may cost you $25 but they may only allow you to use the list once, but there may be a similar group for $50 that allows you to send as many times as you please, in the long run the $50 group will be the most cost effective.
- Do your homework: It is really important that you read the small print that comes with these safelists, some of these safelists have restrictions and limitations that they may not make obvious. Read all the details so you can email with the confidence that it won’t get you in bother.
The Pros and The Cons
This is a great way to be able to do a quick mass emailing, but on the downside, you should probably expect to receive a large number of other members emails, if you choose to use this resource, I would recommend you set up a separate email address that is solely for this purpose, unless of course you like reading hundreds of emails!
The other drawback to using these groups is that they may not have enough members, or should I say enough members who read their emails, to provide you with a steady stream of paying customers, after a while, these same members grow tired of seeing the same email over and over, so this is not really the best marketing venue in my opinion. However, I do know that some very big online marketers have started out using this method so maybe if you read into it enough you could get lucky.