pinterest

So just how do you get traffic from Pinterest?

1 Be Active on Pinterest

As any social network, Pinterest is a huge thief of time. You need to spend time on it daily in order to be able to follow what others are pinning, to comment on it, etc. You can’t expect benefits from Pinterest, if you are not active on it on a daily basis.

2 Use High Quality Images

Pinterest is about visual appeal. This is why you can’t go with crappy images taken with your 10 year old mobile. You need images with professional quality because otherwise you will be doing your brand more harm than good. This doesn’t necessarily mean you need to hire a professional photographer – with the right equipment and some skills you can create the images on your own.

3 Post in Series

When you keep your followers interested, they develop the habit of visiting your board every now and then. One trick to keep your users interested is to post in series. In other words, if you have 10 images you want to post, don’t post them all at once but post them one a day in the course of 10 days, stating that this is image 1 of 10, 2 of 10, etc.

4 Add a Pin-It Button to Your Site

If you want to get repins, you need to make it easier for users to do it. One way of doing it is by adding a Pin-It button to your site. Check what Pin-It buttons are available for your platform (i.e. WordPress, Joomla, etc.), pick one of them, put it on a visible place on your site and begin counting your pins/repins.

5 Post Interesting Stuff Not Limited to Your Products/Services Only

People are hardly coming to your board to see your products, so post other interesting pictures that will attract users (or keep them, if you already managed to attract them). This helps to attract new users to your account because when they see a cool pic somewhere on Pinterest, chances are they will visit your profile and have a look at your products there. If you post only images of your products, you won’t be able to attract random visitors that much.

6 Write Interesting and Meaningful Descriptions

Photos are the bait but even the most unambiguous photo will benefit from a good description. Additionally, a good description will help your images rank better with search engines, which means more traffic for you. Be concise and precise in your descriptions and your users will certainly appreciate it.

7 Use Hashtags (Wisely) and Categorize Your Boards

When you use hashtags and when you categorize your pins, this makes them look more organized and they will be easier to find. On the other hand, don’t use hashtags at large – i.e. add a hashtag only if you really need it because otherwise your pins will look spammy and users will skip them.

8 Follow Users with Large Followers Groups

When you pick whom to follow, consider not only if their pins are interesting but also if they have a large group of followers. When you follow such users, and especially if they decide to follow you back, their huge follower base is an undisputed advantage when they decide to repin something you have posted. With such power users one repin can bring crowds to your board!

9 Repin Interesting Stuff

Like any social network, interaction with other users is key on Pinterest. Because of this, it makes a lot of sense to like and comment on other people’s pins. These give you more visibility, not to mention that in return you can get some repins, likes, and comments from other users. However, as with hashtags, you do need to have measure – i.e. don’t repin, comment, or like every single pin you see on your screen, because this devaluates your contribution.

10 Use Videos, Charts, Infographics

Pinterest is not only about static stuff, there is a video section as well. Of course, this is not YouTube but if you can create a cool video about your business, don’t be shy to post it. Also, in addition to images, you can use various charts and infographics – these are especially popular among users.

Pinterest is an interesting place and you will hardly have to force yourself to use it. Of course, its main advantage for you is the publicity you get. You might not be able to make a sale on Pinterest but the exposure and the traffic to your site are valuable prerequisites for making more sales, so if your products are suitable for the Pinterest format and audience, don’t hesitate but promote them there.

 

Effective Ways To Market On Facebook

Facebook is not always welcoming of the marketing efforts of its users and often, family and friends on Facebook get upset by such marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes, so here are nine Tips for More Effective ways to market on Facebook.

Personally, I rarely post any marketing messages on Facebook. I post them on Twitter frequently, but I also try to make sure that 75 – 90% of what I post on Twitter is either personal interaction, plugging good free content, or plugging other people’s stuff. I do think, however, that monetising my content on even free social media platforms is perfectly acceptable. Why? It’s simple. Even though the platforms are provided to me for free, I’m also providing the content that allows the network to exist.

So again, in moderation, with good sense, and with a priority on relationships over sales, marketing across these platforms should be an acceptable thing.
Why is it That Social Platforms Are So Effective for Marketing?

People are social, by nature, so they love recommending stuff they like. Facebook, Twitter, and other platforms have a rapidly expanding user base. Authenticity is demanded as people will give honest and public feedback. The platforms are accessible and easy to use by design, even by people with few technical skills.

For the most part, marketing across social platforms is free, but doing it badly can cost dearly.

Why Is Facebook So Important to Messaging and Marketing?

imagesWith 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded Applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

Facebook is envied by other platforms and internet companies because, at least for now, they own the social graph. If Google has mapped the Internet’s URLs, Facebook has mapped the Internet’s personal relationships and connections, and that’s extremely valuable. Why else would a company with virtually no physical assets to speak of (other than offices, servers, and datacenters) be worth billions of dollars?

9 Tips for Using Facebook to Market a Message

If you’re thinking about jumping into the idea of marketing (or messaging even without the goal of profit), here are some tips to keep in mind:

1. Facebook, like any other online platform, has terms of use. Respect them or be prepared to be banned as well as criticized mercilessly.

2. Facebook is about relationships. You don’t have a “relationship” with a door-to-door vacuum cleaner salesman – so
don’t be one on Facebook.

3. Being personal is everything. Successful Facebook marketing campaigns revolve around personality.

4. There isn’t a magic formula for making any message “go viral.” You can’t control a virus – that’s what makes them viral.

5. People like Facebook for entertaining stuff. In fact, entertainment is defined as “holding one’s attention.” Remember
this.

6. Facebook ads are more personally targeted than ads anywhere else.

7. Being “liked” can work very, very well for your message. Being “unliked” (no, there’s not a button, but it can happen) can bury you.

8. Facebook is in control. Always remember this and never, never assume its available tools won’t change. They have and they will.

9. Don’t build a business on Facebook marketing – or Twitter marketing – or newspaper ads, radio ads, TV ads, or leaflets
dropped from hot air balloons. Build your business on a great product, a great message, and great relationships.

Take a look at some Facebook strategies here!

Effective Facebook Marketing Strategies

Lets discuss Facebook Marketing & what new effective strategies can be used by Business Owners on this massive social platform site.

imagesFacebook has changed the rules again, it has now altered algorithms to enhance user experience via posts that are displayed on an individual’s news feed. This change is set to dramatically affect the way that businesses can conduct successful marketing campaigns on the site. Facebook will now heavily restrict posts that recycle previously used ad content, posts which push for viewers to buy a product or install an app, and content that pressures people to enter contests without any sort of context or frame of reference.

Facebook has decided to implement this change as a result of a recent user poll. Facebook was quoted on the matter as stating, “As part of an ongoing survey we asked thousands of people how they felt about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”

Basically, if the content a business is posting is promotional, expect organic distribution to fall drastically.

In order to assist small business owners in redefining marketing strategies for Facebook, here are the best practices for remaining on follower’s timelines.

Follow Facebook’s Advice

Facebook is constantly improving upon existing algorithms, much like Google’s are updated periodically. For one to truly reap the benefits of this powerful marketing mecca, it is best to just play by the rules, otherwise, you won’t reach the folks you aim to communicate with.

Many valuable pieces of information and insights can be harvested from the Facebook for Businesses Page posting Tips and Best Practices reference page. Some of the things discussed here that will help a business preserve organic reach are:

Post Frequently: Consistency is key. Don’t shy away from posting regularly. In fact, posting quality content (that is not promotional) on a steady basis will help ensure that your audience is seeing your posts. A great idea, which Facebook recommends, is to develop and adhere to a content calendar.
Utilise Fresh Text and Images: It should be widely known at this point that images are critical for content posting. It simply won’t be seen without an eye-catching image or video. It is also important to remain timely with posts. Post content around large holidays or events, but still keep the material focused toward the target audience. Remember, if it’s all about you, few will see it. Make it relevant to the masses and your organic reach will grow.
Target Posts Accordingly: A myriad of targeting options is available on Facebook. Businesses can target audiences based on age, gender, location, and so on to reach the appropriate demographic for content. Simply go to “Settings” and click on “Post Targeting and Privacy”.

All of these key tips are easy to do and free to implement. By following the groundwork that Facebook has already laid out, your business is one step closer to social media prosperity.

Embrace Ads for Promotional Efforts

While the alterations to Facebook’s algorithms will defiantly impact the reach of promotional content, Facebook ads will continue to be an appropriate channel for this. In the Facebook survey, many users are not bothered by promotional advertising. It only seems to become a nuisance for people once those posts begin to congest news feeds.

In Facebook’s third quarter of 2014, a flooring $2.96 billion in advertising revenue was acquired. The fact is that this avenue of advertising is marvelous as Facebook has the ability to present custom adverts to custom audiences, which could prove to be a huge score since only interested demographics will see the ad. Additionally, Facebook ads stand a higher chance of generating conversions than promotional posts do.

Facebook is More Than Just Social Media

Facebook is without a doubt a powerful and prominent source for developing awareness around a brand. The platform, however, should be utilized for much more than just spreading the word about a business.

As promotional efforts in content begin to die down for this social arena, businesses should shift Facebook pages to be a customer service tool. Many well-known businesses, including Zappos.com, have already adopted this strategy. This will help to establish more of a connection with customers in a space that most already feel comfortable in, and possibly prefer. In fact, one recent Accent Marketing report shows that one third of the 1,000 consumers surveyed have used Facebook as a customer service portal.

Looking at Facebook as more than a place to promote and publish materials will allow businesses to generate an increased level of engagement, trust, and brand awareness in consumers.

The plain facts are that social media is evolving, and fast. Soon enough promotional content might completely be a thing of the past. Consumers will be able to shop and make purchases on the platform, and most all businesses will provide customer support through Facebook and social destinations like it.

These platforms are capable of so much more and are no longer merely tools for socializing and lead generation. Forget the promotional content and look to the future. Invest time in adjusting your social campaigning efforts to fit in with Facebook’s new changes to ensure your social media presence remains relevant and visible.

How have you best used Facebook to increase the productivity of your small business?

Social Media Choices

The concepts behind social media networking is not anything new, we have always been looking for ways to connect, engage and network with one another but they have taken on an entirely new meaning as well as momentum in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, todays relationships are often begun and developed on LinkedIn, Google +, and Facebook.

That means savvy business owners have to know and use a variety of social platforms to stay relevant and up to date, not to mention take advantage of emerging opportunities. Below, you will find what I consider to be some the most important channels and tools you need to be aware of.

1.Twitter Twitter. Perhaps the simplest of all social media platforms, Twitter also just happens to be one of the most fun and interesting. Messages are limited to 140 characters or less, but that’s more than enough to post a link, share an image, or even trade thoughts with friends ect. Twitters interface is easy to learn and use, and setting up a new profile only takes a few minutes.

2.Facebook Facebook. Considered to be synonymous with “social media” by some, Facebook is the one site where you’re likely to find friends, colleagues, and relatives all floating around. Although Facebook is mainly centered around sharing photos, links, and quick thoughts of a personal nature, individuals can also show their support to brands or organisations by becoming fans.

3.LinkedIn LinkedIn. One of the only mainstream social media sites that’s actually geared towards business, LinkedIn is to cyberspace what networking groups once were to local business communities. It is great for meeting customers, getting in touch with vendors, recruiting new employees, and keeping up with the latest in business or industry news. If it matters to your company or career, you can probably do it on LinkedIn.

4. Image result for xing icon imageXing. Another professional networking and recruitment site, Xing has the global presence and focus that LinkedIn lacks. Although it can be mistaken for a job search portal, the site actually has a number of features and communities that make it easy to develop relationships with suppliers, colleagues and even thought leaders within industry.

5. imagesRenren. Literally translating into “everyone’s website,” Renren is China’s largest social platform. Hugely popular with the younger crowd, it works in a way similar to Facebook, allowing users to share quick thoughts, update their moods, connect with others, and add posts or ideas to a blog-like stream.

6. Google+Google+. Social media’s big up-and-comer has really arrived over the past few years. By combining the best of Facebook and Twitter into one site – and backing it by the power of the world’s largest search engine, Google has given users a social site that has a little something for everyone. You can add new content, highlight topics with hashtags, and even separate contacts into circles. And, a G+ profile only takes a few minutes to get set up.

7. Disqus. Disqus isn’t actually a social media platform so much as a social engagement platform, but it can definitely help you improve your social engagement. As a tool for commenting, managing feedback on your own website (or other Disqus-enabled websites), and managing spam/troll type messages, it’s invaluable. Advanced features allow for social monitoring and upvoting.

8. LinkedIn Pulse. Even though Pulse is technically a part of LinkedIn, it’s big and important enough to deserve its own entry. Serving as something between a blog and “best of” outlet, it’s the perfect medium sharing new ideas and keeping up on the thought leaders in your industry.

9. Snapchat. This surprisingly-addictive app gives you the ability to take a picture, add art and text if you’d like, and then send it to recipients for a set amount of time (after which the photo will delete itself and be removed from the company’s servers). Lots of fun, and potentially a good way to stay in touch with friends.

10. TumblrTumblr. This platform is different form many others in that it essentially hosts microblogs for its users. Individuals and companies, in turn, can fill their blogs with multimedia (like images and short video clips). The fast-paced nature of Tumblr makes it ideal for memes, GIF’s, and other forms of fun or viral content.

 

11.Pinterest Pinterest. Serving as a giant virtual idea and inspiration board, Pinterest has made a huge impact on social media in the last few years. Especially popular with women and the do-it-yourself crowd, it lets you share pictures, creative thoughts, or (especially) before-and-after pictures of projects that others can pin, save, or duplicate.

 

12. Twoo. This Belgian social network site is geared for the 25 and under crowd all over the world. Alongside normal social features like posts, updates, and photo sharing, it also boasts online games and chat features that make it popular with younger users who want to stay entertained while connecting with each other.

13. MyMFB. Created as a Muslim alternative to Facebook (it was previously called MillatFacebook), this site aims to connect the faith’s 1.5+ billion followers into a single social platform. While that might sound ambitious, it’s growing quickly and offers many of the same post, update, and sharing features as the original Facebook, and is already immensely popular in some parts of the world.

14. YouTube. As a video sharing service, YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest search engine” in some circles. The site has everything from first-person product reviews to promotional clips and “how-two” instruction on virtually any topic or discipline. Users have the ability to share, rate, and comment on what they see.

15.Instagram Instagram. If you’re looking for a quick, convenient connection between the camera feature on your smart phone and all your social profiles, then Instagram is the answer. Not only will allow you to share via Twitter, Facebook, and the Instagram website, you can choose from a variety of photo filters and invite friends to comment on your photos or ideas.

16.Vine Vine. This site (also available as an app) offers users the chance to share and view brief video clips. While that theoretically offers a virtually endless range of uses, most of Vine’s content is entertainment-focused, with a heavy preference towards “viral” and “meme” clips that are easy to share.

17. WhatsApp. The WhatsApp concept is simple: send text-style messages to anyone else using the platform, but without paying data charges. That straightforward idea has already gathered more than 700 million fans, making the app the world’s most popular messaging platform.

18. VKontaktevk.com. Promoting itself as Europe’s largest social media site, vk.com is essentially the Russian version of Facebook, with the same kinds of profiles, messaging, and games you would expect. Like Facebook, vk.com allows users to enter both personal and professional information about themselves, and to follow or show support for organizations and businesses.

19. Meetup. Meetup is a perfectly-named platform, because it’s perfect for organizing local groups around specific interests. There are meetups centered on just about everything, from music to hobbies, and get-togethers are almost always open to newcomers. That makes it perfect for exploring an interest and making new friends at the same time.

20. Medium. If you’ve ever wished that social engagement could come with an ongoing, up- to-date “how to” manual written by the experts, Medium might be just what you’re looking for. With lots of helpful advice, tips, and articles, it can give you everything you need to start connecting like a pro.

Facebook Advertising Solutions

We all know, Facebook advertising is a great way to promote your brand & business. With 1.49 billion monthly active users, Facebook can launch a company to success in no time flat, if done correctly.

fb2

Facebook advertising is a great way for any online or offline business to raise their brand awareness, social presence, and ultimately sales & conversions. Many smaller companies however, just don’t have the funds to launch a successful advertising campaign. Believe it or not ads are not the only solution for boosting awareness and gain a social following.

With all sorts of great information and tools available online, small and large business owners & marketers are capable of building a meaningful digital existence without having to break the bank.

Below are five helpful tips and tricks to get your posts seen by a larger audience while never spending a penny.

1. Post Awesome Content

While this is obvious to most, many still commit the marketing sin of posting below par content that is riddled with keywords in the hope of ranking well. This simply does not work at all.

Once you understand what posts have been working well for you and your audience, you can replicate this formula to develop more highly shareable posts. But you don’t simply want to match previous success, you want to surpass it. In order to do so, take the success blueprint that you have already established and ask yourself a few key questions:

What gets people talking and excited?

What is currently trending in your niche?
How can your post be useful and valuable to your community?

In answering these questions, combined with the insights you have already harvested, you are sure to create an outstanding post.

2. Analyse Your Top Ten

Facebook page insights is an invaluable tool for gaining intimate knowledge about how certain posts are received by your audience. By utilising this tool you can rank your posted content by likes, comments, and shares to understand how successful the post actually was.

Once you have established a post ranking, seek out patterns and trends of those that were most successful.
Is subject matter similar among top ranking publications?
Were these posts accompanied by images?
What can be learned from the comments section of the updates?
When all of this information has been harvested, you can then use that knowledge to influence upcoming updates.

3. Target with Intent

fb3One of the beautiful things about Facebook is the ability to target posts. Administrators of pages that have over 100 fans can target updates to specific audiences based on various different categories; gender, age, relationship status, educational status, location, and more.

For posts to be targeted organically, be sure to select the “Allow targeting and privacy options when I create posts on my Page” option within your page settings. Once selected, a targeting icon will show at the bottom left of the publisher. This essentially means that posts that pertain to fans in a specific location or whatever else won’t be hidden by fans outside of that segment. In turn this allows for a higher percentage of folks targeted by these posts to like, comment, and share them.

4. Timing Is Everything

There has been a massive amount of research conducted around this topic. IT doesn’t matter if you are simply trying to create more local hype around your brand or establish a global social media presence, the timing of your Facebook posts is a critical element.

Typically, early mornings and nighttime (around 8PM in the time zone you are targeting) are the best times to post since this is when most people are not working and have time to browse their newsfeeds.

But generalisations just won’t do here; what time is best for your fans? To find out when the optimum time to post is for your audience, check out the Posts report within Facebook Insights.

Additionally, your brand should be frequently posting on the weekends as well. Generally speaking, most people have much more free time on the weekends to surf Facebook and other social media sites, so this is a great time to post. Plus, most brands don’t post as heavily on the weekends so this will give you an edge as well.

5. Email Marketing Tie-In

Many brands have a substantial email list that blasts are regularly sent out to. This is a great opportunity to tie-in and help promote one of your top ranking posts by linking to it in the email. Since this content is already “fan approved” your email subscribers are more apt to like, comment on, or share it with their Facebook friends as well.

As you can see, there are many ways to leverage Facebook’s marketing muscle without spending tons of cash. And this is only the tip of the iceberg. The key is knowing how to utilize and optimize their existing tools.

What other free page-boosting tips have proven to be effective for you?
Do you believe it’s possible to reach the masses without spending on Facebook?

Instagram Marketing Techniques

 

Do you use Instagram?

If you do, you probably notice a ton of pictures of half-naked models, in this post there are ten Instagram Marketing Techniques that I Learned from Instagram Models.

Most people react negatively to these images; for example, they think that these models have nothing going for them other than their looks. Or even worse, most people assume these models aren’t intelligent.

I’ve known a handful of these Instagram models for a few years now, and the one thing I can say about them is that they are really creative marketers. I’ve learned a few tricks from them that would help you grow your social media accounts.

Here are 10 marketing techniques you can learn from Instagram models:

Technique 1: Shout for shout

On any social network, there are users who are popular. But whether you are popular or not, you want more followers.

To get more followers, you should network with other users and approach them to cross-promote each of your profiles. You can tell your followers to follow another member in the same space, and that other member can do the same for you. By doing this, you can grow your account as long as you are continually employing this technique with other members each and every week. And it doesn’t just work for Instagram you can leverage it for Twitter, Facebook, and any other social network.

Technique 2: Cross-promote your profiles

Chances are you have profiles across multiple social networks. From Facebook to LinkedIn to Twitter, you’re on a lot of social networks.

And I bet that your profiles don’t have all of the same friends and followers. So why wouldn’t you cross-promote? For example, you can post on Facebook a few times a month, telling people to follow you on Twitter or LinkedIn.

And on Twitter, you can tell people to add you as a friend on Facebook. When doing this, just make sure you don’t cross-promote more than one network at a time as you’ll see a diminishing return. In other words, if you told people on Facebook to follow you on both Twitter and LinkedIn, it wouldn’t be as effective as if you asked them to follow you on just one of those networks.

Technique 3: Time your posts

You can’t post on these social networks whenever you want. Why? Because your followers may not be there when you are posting, which means they won’t see your status updates or posts.

So, when should you post? Well, you shouldn’t just rely on generic data, telling you that 8 a.m. or 3 p.m. is the best time to post.

Instead, you should use the following free tools by Simply Measured to determine when most of your followers are online. From Google Plus to Twitter and Instagram, they will analyze all of your social profiles and tell you when to post.

Once you have the data from Simply Measured, you will know when to post. This is why you are seeing a lot of these Instagram models posting at certain times, e.g., 6 p.m. It’s not because that is when they are free it’s because they figured out that the majority of their followers are on that social network during that time.

Technique 4: Post multiple times a day

You can’t expect to post once a week or once a day and get the most traffic. I know some people say you get better engagement if you spread out your posts. And although that’s true, it doesn’t really matter if the content you are posting is exceptionally good.

Just look at these models: they are only posting content that their followers want to see. In addition to that, they are posting the content multiple times a day as it helps them get more engagement faster.

Spend the time to curate great content. If you are pushing out great information, more people will want to follow you.

Technique 5: Show some love

Have you noticed that these Instagram models show a lot of love to their fans? They have contests that allow their followers to win a Skype date with them. To enter, all their followers need to do is post an image of the model on their accounts and tell their own followers to follow the model.

It works wonders for them when it comes to follower growth. You too can do similar things.

For example, Gary Vaynerchuk has an Ask Gary Vee show, allowing people who want his advice to tweet at him.

He then selects some of the tweets and answers the questions in a video format. This has helped him grow his follower count to over a million.
Technique 6: Participate in the community

This one is simple, but most people forget to do it…even I forget at times.

You have to participate if you want to build a loyal community. Respond to comments and messages, and help out your followers when you can. If you show that you care about them, they will reciprocate.

Social media is all about being social. So, don’t just post on these social sites and expect people to buy all of the products and services you are selling without participating.

Technique 7: Don’t forget about the stats

What’s interesting with these models is that the good ones don’t put naked pictures of themselves on Instagram. Why? Because they have found that showing too much skin slows down your follower count (plus Instagram bans nude images).

By leaving some things to the imagination, these girls generate more engagement per post, which causes them to pick up more followers and fame.

So, what does this mean for you? Well, you need to experiment. You have to analyze your status updates and tweets to see what performs the best. This will give you some insights into what you should be posting about and what you shouldn’t.

It’s just like how these girls figured out that they shouldn’t post naked pictures leaving something to the imagination works better.

Without analyzing your social media updates, however, you won’t know what your audience is craving.

Technique 8: Focus your energy

Besides Instagram, what other social networks do most of these Instagram models use? It’s Snapchat.

Sure, they may have a Twitter or a Facebook profile, but they focus over 90% of their time on Instagram and Snapchat. Why? Because they know that there isn’t enough time to be on every social network.

If you want to be big on the social web, pick a network or two. You can expand into a third or a forth later on, but first focus your time and attention on a couple.

Once you’ve built up your popularity, you can then use your following to cross-promote other social networks like I described in Technique 2.

Technique 9: Have fun

This is probably the simplest technique, but you probably don’t see it this way. When you look at social media, you probably see it as a chore. It’s something that you have to be on because of work or financial or marketing reasons.

But what would happen if you actually enjoyed being on these social sites? Your content would get better; people would want to read your updates; and you’d gain more followers.

Don’t make social media a chore. It should be something you are passionate about and are having fun with. If you aren’t, then you need to rethink your strategy.

These Instagram models love their jobs and truly enjoy posting pictures all over the social web. That’s one of the main reasons they are blowing up.

Technique 10: Don’t fight fire with fire

As you can imagine, these Instagram models are loved by a lot of people. But at the same time, they are also hated by thousands of people too. And many of those haters are more vocal than their passionate fans.

What should you do when people start bashing you? You could start bashing them back, but that would just create a feud.

Instead, embrace criticism. Try to learn from it, and if you don’t have anything positive to say, don’t say it. Let your fans defend you which they naturally will as you build up your following.

Conclusion

You can learn something from everyone in this world. From kids to flight attendants to even Instagram models, the possibilities are endless.

Sure, you may already know some of the tactics I mentioned above, but I bet you are not leveraging all of them. Just try them out for 30 days, and I promise you will see a world of difference.

 

Digital advertising has been blacklisted

Which Form of Digital Advertising is the Most Effective?

People these days are so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed to the side.

But don’t be fooled.

Even the most successful ‘content marketers’ are still using digital advertising tactics to get their content found. They might just not tell you about it, because it contradicts their methodology.

We can’t forget how effective ads can be for getting our products and services found – but we need to be aware of how the landscape is changing.

 

The state of digital advertising

Digital ad revenue continues to grow year on year.

The big trend you need to know about?

Mobile is taking over (Not quite taking over, but it’s growing rapidly)

Ok you get it, content marketing alone might not be enough and mobile is becoming more and more important if you want to advertise online.

But where do you start? How do you know what is the best platform for your business?

The most effective form of digital advertising is contextual, it depends on who you are trying to reach and how you want to get there.

Let’s run through the options, then give a quick breakdown of who benefits most from each.

Social Media

It’s a rare thing to find a company without a social media division these days, even if that “division” is just some hapless intern working for experience.

From restaurants to airlines to celebrities – if there’s a brand, there’s a Twitter handle to match.

When it comes to advertising on social media, everything is pretty new. The way we advertise on these platforms is continually changing, because no one really knows what works.

Advertisers aren’t quite sure yet (although some will claim they are). The consumers are confused with these new ads popping up on their social streams. And the platforms themselves (Facebook, LinkedIn and Twitter) are still balancing user experience with maximising revenue.

Social ads generally follow Pay-Per-Click or Pay-Per-Impression models, making them relatively easy to budget for – because you pay for what you get.

Now for a closer look at Facebook and Twitter as advertising platforms.

Facebook

This social network is perhaps the most progressed with its digital advertising platform.

Facebook ads are similar to Google PPC campaigns, where you can bid for clicks or impressions on different keywords, then display ads on Facebook’s right vertical bar.

More recently Facebook introduced news feed ad spots if you have an active Facebook page. These are proving a much better ROI than the right side bar.

Keep in mind that the people seeing your ads will find them in a social context – so photos and images are a core component of a successful ad campaign.

Who should advertise on Facebook?

Devoted PPC marketers with the willingness to spend a lot of time getting things right.

Keep in mind that the sheer number of users Facebook has, makes it a perfect fit for B2C marketers. But B2B marketers have started to make their presence known because of the extremely targeted information the platform is accruing on all of us.

Facebook ads are easy to launch, and just as easy to edit (especially with the new mobile ad manager).

Marketers are able to make spot fixes on the fly to optimise and correct under performing ads while boosting budget for winners.

Twitter

These ads are, again, not dissimilar from Facebook advertising when it comes down to brute mechanics.

But they’re a different animal conceptually. Facebook ads are, well, advertising. They’re your chance to put your commercial foot forward.

Twitter ads are not. Paying for prominence here is a way to put what you might normally tweet into a more obvious place.

Ads work in parallel with the personality of your normal, free Twitter feed, and shouldn’t veer off into sales territory.

Who should advertise on Twitter?

Marketers with a solid Twitter strategy, but not enough Twitter traction.

Promoting your posts to the right audience (and yes, Twitter’s ad engine allows considerable targeting) is your way of cutting through the logjam of influencers and expose potential clients to your social voice.

Interstitial

The relative new kid on the block. Interstitial ads, if you haven’t heard the phrase before, are promotional pages that show up before a visitor makes their way to the content they actually want to see. On one hand, that basically guarantees visibility. On the other, it’s irritating; interstitial ads are prime targets for adblock software, and many clients avoid them on principle.

As a result, the industry has undergone a mild reformation. They’ve really come into their own on mobile platforms, where they quickly capture attention, leading to soaring success, especially in the case of attention-grabbing video and rich media ads.

Who should advertise with interstitial?

Companies with the budget to make a move on mobile and do it right.

Poorly made mobile ads are just as annoying as their increasingly disliked predecessors; treat them as an opportunity to create original content, then show it to your viewers.

Banner Ads

Banner ads have caught a load of flak for the slashed CTR’s they’ve seen of late. But while the numbers are daunting, they merely point to a poor average, not a death knell for the humble banner.

They might not pull the engagement that more obtrusive options do, but banner ads remain wonderful for establishing visual branding, and hitting a highly targeted audience.

The ability to pick and choose where an ad shows up allows advertisers to carefully tailor their campaign toward a given site and demographic.

But in order to beat flagging CTR’s, companies do have to evolve. Think about clever examples like Skittles’ interactive, offbeat banners, or powerful, fold-dominating movie posters.

Who should advertise with banner ads?

Established companies with a solid ad budget, and an extremely clear idea of who they want to reach and how.

A defined audience and a superb visual idea can still combine to keep banners relevant.

PPC

The skimpier, but less-expensive cousins to banner ads.

Google’s Pay-Per-Click campaigns have become a massive boon for cash-strapped businesses looking to muscle in on banner space. And at least at the moment, they’ve proven to be effective.

Those stark text boxes may blend in to the background of many sites, but find a convincing enough message, and it’ll still snag a few eyes.

Perhaps the best thing about PPC ads is that they offer a more-or-less predictable ROI, and one that, even if an ad belly-flops spectacularly, won’t drop to levels low enough to seriously hurt most companies.

Design costs for text ads are nil, and the PPC model guarantees that advertisers won’t drop too much of their budget upon launch.

Who should advertise with PPC?

Companies that don’t translate well to visual media.

Whether you simply don’t have a graphic artist on hand, or your services are hard to sum up in a photo, PPC is your best bet for a high-yield campaign.

The best PPC ads are the ones that ditch details, and go for the jugular with competitive prices and calls to action.

Wrapping it up

While all ad formats still have their applications for different companies, changing technology and market trends will result in a few finding even greater success down the road.

We’re particularly talking about mobile. Whether you go banner, video interstitial, whatever. Mobile ads will likely make up a larger and larger percentage of all advertising in the coming years. Evolving tech such as proximity marketing will only exaggerate that effect.

But if you’re attached to a particular form, there’s still good news. The lessons learned from more traditional marketing aren’t about to be completely invalidated. At the end of the day the actual quality of ads will be the single largest determining factor of their success.

Use Twitter Testimonials

Why use Twitter testimonials?

Curating your Twitter testimonials is not new though: some brands have been doing this for ages but so many businesses are not utilising this powerful trust building method that the concept needs to be laid out in more detail.

images

Twitter created the opportunity to share short ideas, links and news in real time. It allows the world to discover something new every day!

Many people and businesses shy from Twitter and social media because they are afraid of people saying bad things about their brand. The reality is that 99.9% of the time is quite different. It is positive and provides social proof.

Testimonials are one part of the positive aspects of crowd sourced feedback and sharing online.

Why not tap into the power of these positive comments on Twitter.

But why are Twitter testimonials a credible source of creating online trust?

Here are 3 quick examples of why.

Twitter testimonials are easy to verify: They may boost brand credibility by showing

the real people using the product and discussing it;
Twitter testimonials give users more context; This provides context around the

brand’s approach to social media and engagement culture;
Twitter testimonials engage readers: This is enabled by encouraging them to join

the brand’s official accounts and helping promote its product online.

The beauty of Twitter is that has some very simple tools that make it very flexible:

There are quite a few ways to filter out noise and publicise what’s important for you

and your business.

Let’s see some of them: Here are 4 ways to use Twitter to supercharge your online

credibility.
1. Curate and publish Twitter testimonials using Twitter favorites

Twitter favorites have always been a bit under-utilized feature. In the past people even

had to wonder how and why to use it. Nowadays, Twitter users tend to favorite tweets

when they want to say thanks.

While retweets should not be usually perceived as endorsements, a favorite is a good

way to express that you agree with and support the statement. That’s how I use the

feature from my personal Twitter account.

For an official business Twitter account, I usually recommend a more practical

approach: Use favorites to curate positive Twitter context around my brand.

I heard about this method long ago: Perch has been using favorites to curate Twitter

testimonials since 2010. Amazingly, after several re-designs, the Twitter testimonial

widget is still there on their site (It must have been working very well for them!):
The method has undergone some important changes: Previously you could have used

RSS feeds which were publicly available for your Twitter streams, but Twitter has

disabled RSS feeds, so now you’ll need to use the official Twitter widget to generate

the embedded code for your favorites.
This way you actually get full control over what testimonials get publicized while

making sure the process is very easy.

2. Curate and publish Twitter testimonials using hashtags

You can encourage your customers to tweet their experience using a hashtag. This

call-to-actionimages can be included in the order status auto-responder email (they are very

easy to set up) to further engage a hopefully happy customer.

This is a more dangerous, less controlled method giving more power to your user

which can actually blow up. On the other hand, it’s unlikely to go massively wrong

unless you are as big as McDonald’s. Smaller brands use hashtags very effectively.

The brand hashtag adds more visibility to your business on social media and can help

you build loyalty using social media by engaging more of customers. Bannersnack is

a good example of doing that well and it seems to be working very well for them:

There are more tools to publicise your social media proof and create more reliable

assets, including:

Storify
Scoop.it
Paper.li
RebelMouse.com

3. Curate and publish Twitter testimonials using sentiment search

Another method to semi-automate positive brand sentiment tracking is using

sentiment search. This a well known trick: Twitter supports a “smilie” search:
A good example of using sentiment analysis to curate feedback is Site Geek. It

publicises on-site user reviews as well as Twitter reviews of each listed hosting

company:
In most cases, that will be a bit cluttered feed, so instead of publicizing those tweets,

I’d recommend collecting and archiving them using social media dashboard called

Cyfe: It allows you to create multiple dashboards with multiple widgets (To monitor

lots of sets of results) and it also archives all the results.

I use Cyfe to monitor lots of search sets (hashtags, possible reviews, content ideas,

etc) throughout many search platforms including Google (through Google Alerts),
I log in to Cyfe a few times a month to find some social proof and I can then publicize

those tweets using a “Embed Tweet” feature:

The beauty of using Twitter search is that it’s very flexible. For example, you can filter

out all tweets that contain links using -filter:links in your search query. If you are into

local business or simply want to curate testimonials coming from a certain location

(this is very useful if you are hosting or monitoring an event) DirJournal also suggests

using location settings when setting up your Twitter search:

4. Curate and publish using Getkudos
This is a pretty new tool for me but it’s free, so why not add it to the toolbox?

Getkudos helps you collect and publicise your Twitter and Facebook kudos (I wish

they supported more networks by the way!)

It’s very easy to set up: Simply connect it to your social media accounts and login

once in a while to curate mentions:

Once you have some curated content, use one of the widgets (inline or floating) to

publicise kudos on your own site. The example of the inline widget can be seen on

Getkudos home page. Here’s an example of the floating one:

You can also collect more kudos from your happy customers via email or live on-site

chat. You also get a separate public page listing your kudos which is another brand

asset you can promote (example):

Are you utilising Twitter for collecting and promoting your business testimonials? Have

you heard of case studies of those who do? Please share your thoughts in the

comments!