Up Periscope

I’ve been using the Periscope app to provide daily broadcasts for the past 2 weeks. Below you can read what I learned, but before we get into that, an explanation of Periscope.

imagesPeriscope was bought by Twitter in March this year who relaunched the application on 26 May on iOS. It was released on Android exactly 2 months later. It allows you to live broadcast from your phone or tablet from anywhere; as long as you have a good internet connection. Each broadcast is automatically shared onto Twitter when it starts. As each viewer joins this is announced on screen. Viewers can interact with the broadcaster by typing comments or tapping the screen which creates hearts that float up the screen. Hearts are used to indicate appreciation by the viewer – they are sort of an equivalent to a Facebook Like. The broadcast can be viewed for 24 hours until it is deleted.

Since the beginning of July I have been broadcasting a daily social media tip on each working day covering Facebook, LinkedIn & Twitter. Each Friday I do a weekly wrap of the previous week’s tips, for those that missed them. Over the 2 weeks my audience has grown from 8 live viewers to around 85, with a high of just over a 100 on last week. It is encouraging that I have started to receive questions during broadcasts and more are welcome! Periscope presents a great opportunity for a live Q and A.

Here are my top ten Periscope learning points

 

1.A good internet connection is vital

If the connection is poor the Start Broadcast button doesn’t initialise but I discovered that just because it does, doesn’t mean your connection is good enough. A poor connection will mean freezes during the broadcast which make it frustrating for viewers.

2.Find a quiet environment

A phone or tablet microphone will pick up background noise, so if possible find somewhere quiet to do your broadcast. This is particularly important if you are presenting or running a Q and A.

3.Periscope doesn’t work on Samsung phones

Although there’s no confirmation from Samsung or Periscope it does seems that there’s an issue with the Android app on Samsung phones. I have discovered lots of users with problems of intermittent broadcasts and haven’t found anyone who’s successfully broadcasting on a Samsung. (Update: 8.07.15 – There’s been improvement on my Samsung Galaxy Alpha since last Android update with freezing issue fixed but quality of broadcast via iPad is far superior).

4.Update your profile description

When you sign up to Periscope your profile description is imported from Twitter. To attract more viewers I’d suggest amending to to make it Periscope specific. At present you can only do amend your profile description on the iOS app.

5.Use a hashtag

To make it easier for people to find your broadcasts on Twitter; use a hashtag in your video title which is immediately posted to Twitter when you start broadcasting. At present hashtags don’t work on Periscope, in fact there is no video search but I imagine this will change soon.

6.Use Auto save Broadcasts

I highly recommend checking the Auto save Broadcast option so that all your broadcasts are saved to your device. You’ll then be able to re-purpose your videos such as upload them to YouTube or add to your website.

7.Be ready

When you hit the Start Broadcast button you are live straight away. There’s no countdown or pause so be prepared for this and start talking straight away. It’s also important where you back camera is pointing when the broadcast starts as this opening image is used as the thumbnail when your video is listed.

8.Repeat questions

Comments aren’t viewable on the screen during replays, so for the benefit of replay viewers you should repeat comments, particularly questions, when answering them.

9.Turn on Location Sharing

To attract people from your area and to provide context, make sure that Location Sharing is switched on. This is even more important now that the iOS app has maps showing live users.

10.Switch off Android notifications

It’s not possible to switch off the sounds of Android notifications without switching them off altogether, but you will probably want to do this to avoid being disturbed by sounds in meetings. It’s a shame as you then miss out on notifications of users going live but you can now choose to receive notifications without sound.

imagesI hope the above encourages you to get onto Periscope and to start making some quality broadcasts. Let me know how you get on in the Comments below and I’ll leave you with this thought.

Periscope is going to be a game changer.

Social Media Choices

The concepts behind social media networking is not anything new, we have always been looking for ways to connect, engage and network with one another but they have taken on an entirely new meaning as well as momentum in the digital age. Where we used to have handshakes, word-of-mouth referrals, and stamped letters, todays relationships are often begun and developed on LinkedIn, Google +, and Facebook.

That means savvy business owners have to know and use a variety of social platforms to stay relevant and up to date, not to mention take advantage of emerging opportunities. Below, you will find what I consider to be some the most important channels and tools you need to be aware of.

1.Twitter Twitter. Perhaps the simplest of all social media platforms, Twitter also just happens to be one of the most fun and interesting. Messages are limited to 140 characters or less, but that’s more than enough to post a link, share an image, or even trade thoughts with friends ect. Twitters interface is easy to learn and use, and setting up a new profile only takes a few minutes.

2.Facebook Facebook. Considered to be synonymous with “social media” by some, Facebook is the one site where you’re likely to find friends, colleagues, and relatives all floating around. Although Facebook is mainly centered around sharing photos, links, and quick thoughts of a personal nature, individuals can also show their support to brands or organisations by becoming fans.

3.LinkedIn LinkedIn. One of the only mainstream social media sites that’s actually geared towards business, LinkedIn is to cyberspace what networking groups once were to local business communities. It is great for meeting customers, getting in touch with vendors, recruiting new employees, and keeping up with the latest in business or industry news. If it matters to your company or career, you can probably do it on LinkedIn.

4. Image result for xing icon imageXing. Another professional networking and recruitment site, Xing has the global presence and focus that LinkedIn lacks. Although it can be mistaken for a job search portal, the site actually has a number of features and communities that make it easy to develop relationships with suppliers, colleagues and even thought leaders within industry.

5. imagesRenren. Literally translating into “everyone’s website,” Renren is China’s largest social platform. Hugely popular with the younger crowd, it works in a way similar to Facebook, allowing users to share quick thoughts, update their moods, connect with others, and add posts or ideas to a blog-like stream.

6. Google+Google+. Social media’s big up-and-comer has really arrived over the past few years. By combining the best of Facebook and Twitter into one site – and backing it by the power of the world’s largest search engine, Google has given users a social site that has a little something for everyone. You can add new content, highlight topics with hashtags, and even separate contacts into circles. And, a G+ profile only takes a few minutes to get set up.

7. Disqus. Disqus isn’t actually a social media platform so much as a social engagement platform, but it can definitely help you improve your social engagement. As a tool for commenting, managing feedback on your own website (or other Disqus-enabled websites), and managing spam/troll type messages, it’s invaluable. Advanced features allow for social monitoring and upvoting.

8. LinkedIn Pulse. Even though Pulse is technically a part of LinkedIn, it’s big and important enough to deserve its own entry. Serving as something between a blog and “best of” outlet, it’s the perfect medium sharing new ideas and keeping up on the thought leaders in your industry.

9. Snapchat. This surprisingly-addictive app gives you the ability to take a picture, add art and text if you’d like, and then send it to recipients for a set amount of time (after which the photo will delete itself and be removed from the company’s servers). Lots of fun, and potentially a good way to stay in touch with friends.

10. TumblrTumblr. This platform is different form many others in that it essentially hosts microblogs for its users. Individuals and companies, in turn, can fill their blogs with multimedia (like images and short video clips). The fast-paced nature of Tumblr makes it ideal for memes, GIF’s, and other forms of fun or viral content.

 

11.Pinterest Pinterest. Serving as a giant virtual idea and inspiration board, Pinterest has made a huge impact on social media in the last few years. Especially popular with women and the do-it-yourself crowd, it lets you share pictures, creative thoughts, or (especially) before-and-after pictures of projects that others can pin, save, or duplicate.

 

12. Twoo. This Belgian social network site is geared for the 25 and under crowd all over the world. Alongside normal social features like posts, updates, and photo sharing, it also boasts online games and chat features that make it popular with younger users who want to stay entertained while connecting with each other.

13. MyMFB. Created as a Muslim alternative to Facebook (it was previously called MillatFacebook), this site aims to connect the faith’s 1.5+ billion followers into a single social platform. While that might sound ambitious, it’s growing quickly and offers many of the same post, update, and sharing features as the original Facebook, and is already immensely popular in some parts of the world.

14. YouTube. As a video sharing service, YouTube has become so popular that its catalog of billions and billions of videos has become known as “the world’s second-largest search engine” in some circles. The site has everything from first-person product reviews to promotional clips and “how-two” instruction on virtually any topic or discipline. Users have the ability to share, rate, and comment on what they see.

15.Instagram Instagram. If you’re looking for a quick, convenient connection between the camera feature on your smart phone and all your social profiles, then Instagram is the answer. Not only will allow you to share via Twitter, Facebook, and the Instagram website, you can choose from a variety of photo filters and invite friends to comment on your photos or ideas.

16.Vine Vine. This site (also available as an app) offers users the chance to share and view brief video clips. While that theoretically offers a virtually endless range of uses, most of Vine’s content is entertainment-focused, with a heavy preference towards “viral” and “meme” clips that are easy to share.

17. WhatsApp. The WhatsApp concept is simple: send text-style messages to anyone else using the platform, but without paying data charges. That straightforward idea has already gathered more than 700 million fans, making the app the world’s most popular messaging platform.

18. VKontaktevk.com. Promoting itself as Europe’s largest social media site, vk.com is essentially the Russian version of Facebook, with the same kinds of profiles, messaging, and games you would expect. Like Facebook, vk.com allows users to enter both personal and professional information about themselves, and to follow or show support for organizations and businesses.

19. Meetup. Meetup is a perfectly-named platform, because it’s perfect for organizing local groups around specific interests. There are meetups centered on just about everything, from music to hobbies, and get-togethers are almost always open to newcomers. That makes it perfect for exploring an interest and making new friends at the same time.

20. Medium. If you’ve ever wished that social engagement could come with an ongoing, up- to-date “how to” manual written by the experts, Medium might be just what you’re looking for. With lots of helpful advice, tips, and articles, it can give you everything you need to start connecting like a pro.

Use Twitter Testimonials

Why use Twitter testimonials?

Curating your Twitter testimonials is not new though: some brands have been doing this for ages but so many businesses are not utilising this powerful trust building method that the concept needs to be laid out in more detail.

images

Twitter created the opportunity to share short ideas, links and news in real time. It allows the world to discover something new every day!

Many people and businesses shy from Twitter and social media because they are afraid of people saying bad things about their brand. The reality is that 99.9% of the time is quite different. It is positive and provides social proof.

Testimonials are one part of the positive aspects of crowd sourced feedback and sharing online.

Why not tap into the power of these positive comments on Twitter.

But why are Twitter testimonials a credible source of creating online trust?

Here are 3 quick examples of why.

Twitter testimonials are easy to verify: They may boost brand credibility by showing

the real people using the product and discussing it;
Twitter testimonials give users more context; This provides context around the

brand’s approach to social media and engagement culture;
Twitter testimonials engage readers: This is enabled by encouraging them to join

the brand’s official accounts and helping promote its product online.

The beauty of Twitter is that has some very simple tools that make it very flexible:

There are quite a few ways to filter out noise and publicise what’s important for you

and your business.

Let’s see some of them: Here are 4 ways to use Twitter to supercharge your online

credibility.
1. Curate and publish Twitter testimonials using Twitter favorites

Twitter favorites have always been a bit under-utilized feature. In the past people even

had to wonder how and why to use it. Nowadays, Twitter users tend to favorite tweets

when they want to say thanks.

While retweets should not be usually perceived as endorsements, a favorite is a good

way to express that you agree with and support the statement. That’s how I use the

feature from my personal Twitter account.

For an official business Twitter account, I usually recommend a more practical

approach: Use favorites to curate positive Twitter context around my brand.

I heard about this method long ago: Perch has been using favorites to curate Twitter

testimonials since 2010. Amazingly, after several re-designs, the Twitter testimonial

widget is still there on their site (It must have been working very well for them!):
The method has undergone some important changes: Previously you could have used

RSS feeds which were publicly available for your Twitter streams, but Twitter has

disabled RSS feeds, so now you’ll need to use the official Twitter widget to generate

the embedded code for your favorites.
This way you actually get full control over what testimonials get publicized while

making sure the process is very easy.

2. Curate and publish Twitter testimonials using hashtags

You can encourage your customers to tweet their experience using a hashtag. This

call-to-actionimages can be included in the order status auto-responder email (they are very

easy to set up) to further engage a hopefully happy customer.

This is a more dangerous, less controlled method giving more power to your user

which can actually blow up. On the other hand, it’s unlikely to go massively wrong

unless you are as big as McDonald’s. Smaller brands use hashtags very effectively.

The brand hashtag adds more visibility to your business on social media and can help

you build loyalty using social media by engaging more of customers. Bannersnack is

a good example of doing that well and it seems to be working very well for them:

There are more tools to publicise your social media proof and create more reliable

assets, including:

Storify
Scoop.it
Paper.li
RebelMouse.com

3. Curate and publish Twitter testimonials using sentiment search

Another method to semi-automate positive brand sentiment tracking is using

sentiment search. This a well known trick: Twitter supports a “smilie” search:
A good example of using sentiment analysis to curate feedback is Site Geek. It

publicises on-site user reviews as well as Twitter reviews of each listed hosting

company:
In most cases, that will be a bit cluttered feed, so instead of publicizing those tweets,

I’d recommend collecting and archiving them using social media dashboard called

Cyfe: It allows you to create multiple dashboards with multiple widgets (To monitor

lots of sets of results) and it also archives all the results.

I use Cyfe to monitor lots of search sets (hashtags, possible reviews, content ideas,

etc) throughout many search platforms including Google (through Google Alerts),
I log in to Cyfe a few times a month to find some social proof and I can then publicize

those tweets using a “Embed Tweet” feature:

The beauty of using Twitter search is that it’s very flexible. For example, you can filter

out all tweets that contain links using -filter:links in your search query. If you are into

local business or simply want to curate testimonials coming from a certain location

(this is very useful if you are hosting or monitoring an event) DirJournal also suggests

using location settings when setting up your Twitter search:

4. Curate and publish using Getkudos
This is a pretty new tool for me but it’s free, so why not add it to the toolbox?

Getkudos helps you collect and publicise your Twitter and Facebook kudos (I wish

they supported more networks by the way!)

It’s very easy to set up: Simply connect it to your social media accounts and login

once in a while to curate mentions:

Once you have some curated content, use one of the widgets (inline or floating) to

publicise kudos on your own site. The example of the inline widget can be seen on

Getkudos home page. Here’s an example of the floating one:

You can also collect more kudos from your happy customers via email or live on-site

chat. You also get a separate public page listing your kudos which is another brand

asset you can promote (example):

Are you utilising Twitter for collecting and promoting your business testimonials? Have

you heard of case studies of those who do? Please share your thoughts in the

comments!

20 Twitter Facts and Statistics

What first attracted me to Twitter and social media was that you could achieve world wide marketing for free, called an organic reach. This enabled bloggers to build global brands. That is changing, here are some Twitter facts and statistics you should know about.

This year we are seeing the rapid emergence of pay to play, to reach your followers. So questions need to be addressed.

Is the social media free lunch over? That also leads to another question. Is social going the way of mass media where the only way to gain attention is to pull out the cheque book?

The answer is much more complex than that. It is dependent on many factors including your choice of social networks, tactics and tools.
Is Twitter’s organic reach going to disappear too? Facebook is pushing the comfort boundaries of organic reach.

For Twitter though the filtering is not an option as it is a news breaking social network. Applying filtering algorithms to it’s stream will take away its meaning for existence and continuing evolution. You only have to look at its latest hiring trends that are mass media and television centric to realise that Twitter is pushing towards the integration of television, social and mass media.

That focused strategy by Twitter management to make mass media and social work together is maybe one of the reasons that its latest quarter two results that exceeded every analysts expectations. The World Cup marketing coup by Twitter was evidence of that successful and ongoing evolution. I don’t expect Twitter’s organic reach to disappear as it has too much to lose if it takes the Facebook path.

Twitter facts and statistics

Below are some surprising facts and statistics that show Twitter is on the path to successfully reinventing itself.

1. There was a 24% increase in monthly active users over the last 4 quarters with the total now at 271 million.

2. Twitter has added 53 million users in the last 12 months

3. Twitter’s monthly mobile users now total 211 million, which is a gain of 29%

4. 81% of Twitter’s advertising revenue came from mobile ads

5. Increase in sales is up 124% from a year ago at $312 million compared to $139.3 million in second quarter of 2013

6. Twitter expects to have revenue of between $330 and $340 million in the third quarter of 2014

7. Twitter is growing the fastest in Asia Pacific with expectations it will increase its user base by more than

33% in 2014 according to eMarketer

8. Twitter penetration rates in Asia Pacific stand at 19.8% for Japan, 18.3% for for Indonesia and 12.2% in Australia

9. Twitter penetration rates in the USA stand at 27.9% of all social networks users, 19.2% of internet users

and 15.2% of the total population

10. In the USA the number of Adult Twitter users is estimated at 34.7 million

11. Timeline views reached 173 billion for the the second quarter of 2014

12. Twitter is currently valued at $27.3 billion which is 200 times forward earnings compared to Facebook at 39.4 times

13. During the World Cup there were 672 million tweets

14. Germany’s defeat of Argentina in the final generated 618,000 tweets per second

15. There were 32.1 million Tweets during the World Cup final

16. The previous record for an event was the Superbowl, and that received 24.9 million tweets

17. Twitter spends more than its competitors on stock based compensation as a percentage of revenue on its

employees at $158 million (50.29%) compared to Facebook (10.9%) and LinkedIn (14.3%)

18. Advertising revenue per thousand timeline views reached $1.60 in the second quarter of 2014 which is an

increase of 100% over the last year

19. Katy Perry has the most Twitter followers currently at over 55 million followed by Justin Bieber (53 million)

and Barack Obama (44 million)

20. Tweets with images receive 18% more clicks than those without

 

Intergrating Twitter into Your Marketing Strategy

Many Internet Marketers overlook Twitter as they see it as a waste of time.

However, ignore at your peril because not only can it generate substantial profit for you in the long run, it will also help you understand your market more effectively. The more you understand your target market the more you know about these people and what makes them tick. Therefore you will be more effective when it comes to selling to your customer base, which equals more money in your pocket.

Twitter, along with most other social media sites, has become a very important source of information for people looking to make online purchases. Many go to Twitter to ask questions or gain opinions from friends and followers regarding various products and services. It is estimated that 40% of social media users take this into account before buying anything, it is like word of mouth, but done in cyber space, therefore very effective form of advertising.

Just like any marketing strategy you need a plan, without one your chances of success diminish quite considerably. So your first objective is to find your target market, which is not as hard as you might think.

As is the norm these days many third party applications, websites and services have popped up to make our life easier when it comes to working with Twitter. One such site is Twello, which is the yellow pages of Twitter. Twello allows you to search for users by categories which are split into personal and professional ones. So for example if you are in the internet marketing niche you can choose the marketing category and then narrow your searches further by searching for specific keywords.

Other Effective Tools To Consider

Twitter Search is Twitters built in search engine which can be helpful in finding prospects.

Twitter Fall allows you to search keywords and hash tags.

Social Mention is especially useful since you can search a wide range of social media sites, regular websites, world news and almost all keywords found on the internet. Can also be used to identify prospective clients as well as staying up to date with what people are saying about your own products or services.

Twitterment & Tweep search are two highly effective search tools that are slightly more useful than Twitter search engine because they can search the bios of people thus gaining a great deal of demographic information about someone.

Nearby Tweets allows you to find users according to there location and then also allowing you to narrow down the results even further by searching by keyword.

Tweetadder The most effective Twitter automated follower building & management tool of all time. TweetAdder saves the time and expense of locating and following niche users so you can spend more time engaging with the twitter users that want to hear what you have to say and stay connected with them.