Social Media Resources

Social media networking these days is all the range; everybody seems to be on some sort of social media site. Not just individuals but small and large businesses are jumping daily on to the band wagon of social media exposure, besides it is a great way to brand yourself, a product or a reputable business.

Some social networking sites focus on different professions and industries so find a few that have a lot of activity in your field and get involved. The sites covered in this guide are amongst the biggest and best online and should be joined regardless of what kind of business you are in. If nothing else they are authority sites and excellent for link building. Take time to create a keyword rich profile, link it to your other profiles on other sites and if you can upload a video presentation and make use of the free advertising it allows. Join groups within these social media sites and even create your own.








Better Networker

Space Hoot

Social Sites For Every Business

If your business limits its online presence to advertising banners and blogging, it’s missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more.

Take advantage of these tools by asserting your company’s presence online and reaching more potential customers, business partners and employees. Share your favorite sites on the Web with potential clients and business partners by commenting on, uploading and ranking different newsworthy articles. You can also create a member profile that directs traffic back to your company’s Web site.

Reddit: Upload stories and articles on reddit to drive traffic to your site or blog. Submit items often so that you’ll gain a more loyal following and increase your presence on the site.


Digg: Digg has a huge following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more. Social bookmark your way to better business with sites like, which invite users to organize and publicize interesting items through tagging and networking.

StumbleUpon: You’ll open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and channel surfing the Web. You’ll connect with friends and share your discoveries, as well as meet people that have similar interests.

Technorati: If you want to increase your blog’s readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.

Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.

Squidoo: According to Squidoo, “everyone’s an expert on something. Share your knowledge!” Share your industry’s secrets by answering questions and designing a profile page to help other members.

Diigo: Make Diigo “your personal Web file” by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.

WikiHow: Create a how-to guide or tutorial on wikiHow to share your company’s services with the public for free.

YouTube: From the fashion industry to Capitol Hill, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company’s latest commercial or event to give customers and clients an idea of what you do each day.



 Professional-Networking Sites

Sign up with these online networking communities as a company or as an individual to take advantage of recruiting opportunities, cross-promotional events and more.

LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.

Sunzu: Formerly  Ecademy, Sunzu prides itself on “connecting business people” through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.

Xing: An account with networking site Xing can “open doors to thousands of companies.” Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to “find experts at the click of a button, market yourself in a professional context [and] open up new sales channels.”

Care2: Care2 isn’t just a networking community for professionals: It’s touted as “the global network for organizations and people who Care2 make a difference.” If your business is making efforts to go green, let others know by becoming a presence on this site.

Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.

Ziggs: Ziggs is “organizing and connecting people in a professional way.” Join groups and make contacts through your Ziggs account to increase your company’s presence online and further your own personal career.

Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg,, and more.

NetParty: If you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You’ll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.

Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.



niche Social-Media Sites

Consider linking up with one of these social-media sites to narrow down your business’s target audience. You’ll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.

Pixel Groovy: Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.

Mixx: Mixx prides itself on being “your link to the Web content that really matters.” Submit and rate stories, photos and news to drive traffic to your own site. You’ll also meet others with similar interests.


Tweako: Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.

Marketing Land: Marketing Land is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.

Foursquare: Foursquare is a location-based social networking website, software for mobile devices. Users “check-in” at venues using a mobile website, text messaging or a device-specific application.

SEO TAGG: Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.


General Social-Media Sites

The following social-media sites provide excellent opportunities for businesses to advertise; promote specials, events or services; and feature published, knowledgeable employees.


Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia’s Community Portal and at the village pump, where you’ll find conscientious professionals enthusiastic about news, business, research and more.

Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.

43 Things: This site bills itself as “the world’s most popular online goal setting community.” By publicizing your company’s goals and ambitions, you’ll gain a following of customers, investors and promoters who cheer you on as you achieve success.

Wetpaint: If you’re tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company’s presence online. You can easily organize articles, contact information, photos and other information to promote your business.

Twitter: Is a social networking and microblogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.”

Yahoo! Answers: Start fielding Yahoo! users’ questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company’s Web page, you’ll quickly gain a new following of curious customers.


 All Things Twitter

Tweet Adder  Automate all of your Twitter posts, add followers on auto and much much more inside.

Tweet Deck.  Free downloadable software straight to your desktop. Manages your FaceBook accounts as well as Twitter.

Twitter Feed.  Automate your blog blog posts. Works with any RSS feed and will also post to LinkedIn, FaceBook and more social networking sites.

Tip Drop. Give and receive tips and advice on any subject you are after.

Twitter Counter. Tracks your twitter stats including a graph of when followers are added.

Tweet Beep. Set-up email alerts.

Twit Pic. Share pictures on Twitter.

Twitter fall. Search tool to find twitter users to follow and follow you back.

Tweexchange. Search if a twitter name is available.

Topsy. Search the latest, most tweeted stories for a keyword and find the most influential twitters that shared it.

Trendrr. Social media brand tracking and management service. Keeps track of live web search, YouTube, Facebook, and twitter.

Twellow. The yellow pages of Twitter. You can register your business here and use it to find the Twitter feed for other businesses.

Hoot Suite.  Now recognised as the leading social media dashboard to manage and measure your social networks. Manage multiple social media sites and schedule messages and tweets. Analyse your social media traffic. Integrates with all the top networks such as Facebook, LinkedIn, Google Plus, Four Square and many more. Has a free 30 day trial, then great value for money if you stay connected.

2 thoughts on “Social Media Resources

  1. Nice compilation! Great for small business such as mine. I noticed that you left out the description for spacehoot.

    According to the site: Spacehoot is a social networking platform for business promotion. On Spacehoot, users also create and promote their professional profiles and business pages in a friendly, organized and professional environment. This enables you to connect and communicate more efficiently with like-minded individuals and businesses.

  2. Excellent post. I used to be checking constantly this blog and I am inspired!

    Extremely useful info specially the last section 🙂 I
    handle such info a lot. I was seeking this particular information for a very long
    time. Thank you and good luck.

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