Promote Your Online Business

3 Clever Ways To Promote Your Online Business

1. Electronic Catalog Marketing

Create a catalog of products or services in e-book or auto
responder form. Give the catalog away for free to your
web site visitors. Ask other web sites, that aren’t in direct
competition with your business, if they would like to add
their products or services to the catalog. If they do, just ask
that in return they either link to your web site, run your
promotional ad in their e-zine or place your banner ad on
their web site for a set period of time. You could ask them
to also give away the free catalog because you would
already have your ad(s) in the catalog. Since you created
and compiled the catalog place your ad or sponsor ad at the
top or title page of the catalog. This technique will quickly
multiply your advertising.

2. Donate Your Publishing

Donate to libraries. There are thousands of school, college
and local libraries all over the United States and world.
Millions of people visit libraries everyday. Why not donate
your e-mail newsletter to them. You can find a huge list of
libraries on online yellow page web sites. Contact the library
by mail, phone or e-mail. Tell them you would like to donate
a free subscription of your e-mail newsletter. If they accept
find out if they want it sent by mail in print form or by e-mail
so they can print out the newsletter. You could also donate
your books, audio tapes, video’s, booklets, etc. If you have
an e-book you could put it on disk or CD-ROM and donate
it. Just have your business ad included in the material you

3. Online Community Marketing

Create a popular online discussion board. Reward people
points for every message posted on your discussion board.
Let’s say you reward each person 25 points for each
posting. You could give them a free product or service for
500 points which would add up to 20 postings on your board
from that one person. Just keep track of points for each
person that posts on your message board. This could also
work for e-mail discussion lists. Just post your promotional
ad at the top of your discussion board page. Everyone that
visits your discussion board will see your ad.

Join a Safelist.

A way you can advertise online is to join an online group, called a safelist group.

Safelists are groups of like minded people interested in receiving offers or ads from particular categories. In other words, they are group consisting of opt-in subscribers willing to receive solo offers from the other members, there are certain emailing restrictions imposed by some of these safelists, so make sure you find out what you’re allowed to do and how often. Not all safelists can guarantee success, you will need to do a little homework with the safelist you choose in order for it to be worth its while.

Safelist Guidelines

If you follow these guidelines it should improve your success with choosing the right safelist for what you require.

  • Decide on your target audience: You need to know what type of visitor you are targeting before you can choose the right safelist for your needs. You need to take into account your current subscribers, if any. If you do not have any current subscribers then you need to make an educated guess as to the type of visitor that you wish to target, I would suggest you target around your chosen niche.
  • Set yourself a budget and stick to it: There are some free safelists, however, for any decent quality safelist you will have to pay, it may not be a lot but it all adds up, so be sure to keep to your budget. Take into account the conditions that your chosen safelist has, for example, a group of safelists may cost you $25 but they may only allow you to use the list once, but there may be a similar group for $50 that allows you to send as many times as you please, in the long run the $50 group will be the most cost effective.
  • Do your homework: It is really important that you read the small print that comes with these safelists, some of these safelists have restrictions and limitations that they may not make obvious. Read all the details so you can email with the confidence that it won’t get you in bother.


The Pros and The Cons

This is a great way to be able to do a quick mass emailing, but on the downside, you should probably expect to receive a large number of other members emails, if you choose to use this resource, I would recommend you set up a separate email address that is solely for this purpose, unless of course you like reading hundreds of emails!

The other drawback to using these groups is that they may not have enough members, or should I say enough members who read their emails, to provide you with a steady stream of paying customers, after a while, these same members grow tired of seeing the same email over and over, so this is not really the best marketing venue in my opinion. However, I do know that some very big online marketers have started out using this method so maybe if you read into it enough you could get lucky.

A few of the best safelists I found were Web Traffic Marketing, 101 Web Traffic  and Business World List.