Do Not Make The Ultimate Affiliate Marketing Mistake

Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same direction. Yet it is also painfully clear that many affiliate marketers are missing out on substantial, sustainable growth by ignoring SEO or making mistakes that hurt the effectiveness of their affiliate campaigns.

Focusing on Keywords Instead of Solutions

A lot of affiliate sites plug keywords onto their landing pages without pausing to think about how their products benefit their customers.

The biggest mistake SEO wise is that they focus on keywords and not providing solutions.“Keywords are important because they are what have traffic, so use them as a base, but create solutions where your affiliate relationships will provide value and help solve a problem.

If you have a hardware or home repair site, don’t optimize for sub-pumps and drywall. Instead, optimize for how to fix a hole in drywall and incorporate the products in. With the sub-pump, think about the tools and the parts you’ll need to successfully solve the issue and use affiliate links for them.

Bottom line: Don’t just list your product’s bells and whistles or rely too much on keywords. Show your potential customers how much better their life is going to be after they buy your product.

Affiliate Marketing Mistake 2. Relying on Affiliate Marketing as Your Only Revenue Stream.

Another common mistake affiliates make is treating affiliate marketing as a business model instead of a revenue channel.

There is nothing wrong with self-labeling yourself as an affiliate just do not treat your business in this manner, affiliate marketing is a revenue channel, if it’s the only channel you are using to monetise your traffic, then you may be doing it wrong.

Bottom line: Diversify your revenue channels and don’t put all your eggs in the affiliate marketing basket.

Affiliate Marketing Mistake 3. Not Producing Original Content.

Too many affiliate sites are little more than contentless shells with lists of products. You can spur traffic to these sites with PPC ads, but what happens when your advertising dollars run out? Your site will sink.

A real site has real value and unique content for your visitors. Why would a search engine want to rank your site over a vendor or the originator of the content? Answer: they generally do not. Yes, there are examples of sites that do rank, but the vast majority of sites that duplicate content do not rank well. You have to add value in order for the search engine to want to rank your site.

Bottom line: Turn your affiliate site into a hub of useful information that will help it earn organic backlinks and keep customers coming back for more information as they conduct research.

Affiliate Marketing Mistake 4. Forgetting to Delete Inactive Plugins and Themes

You need to be extra careful today about cybersecurity and customer privacy, which means one of the worst mistakes you could make is forgetting to delete inactive themes and plugins.

If you’re like most people, you probably don’t update inactive themes sitting idly on your site. You also might not bother to delete them. Unfortunately, this poses a significant threat to your cybersecurity.

Themes and plugins that sit idly on your site are easy targets for hackers. Regular updates help keep hackers at bay; when you forget or don’t bother to update, they often find ways to exploit old code and create a backdoor to your site by hiding malicious code inside them. Hackers can also hide malicious code in your uploads directory, wp-config.php file, and your wp-includes directory.

So make sure you’re regularly combing your website for suspicious code, updating everything you use to the latest versions, and removing any inactive themes and plugins ASAP.

Bottom line: Make sure all of your themes and plugins are always up to date, and if you’re not using certain themes and plugins, delete them and make sure they’re gone.

Affiliate Marketing Mistake 5. Missing or Duplicating Meta Descriptions

Here’s a simple recommendation that a lot of affiliate sites are missing out on: ensure your listings’ titles and meta descriptions are relevant and unique. These appear as snippets in the SERPs and go a long way toward setting you apart from your competitors.

If you don’t have the resources to write unique descriptions for every one of your products, here’s a simple hack: upload the first paragraph of each page. It may not be perfect or optimized, but it’s better than nothing.

You can also use popular plugins like Yoast SEO (the best WordPress plugin for basic on-site SEO) to create custom templates for your meta descriptions, which makes the whole process a lot easier, or you can try out a plugin that automatically generates meta descriptions, such as SmartCrawl.

Bottom line: Differentiating your products with unique meta descriptions will help your affiliate pages rise through SERPs and sets you apart from your competitors.

Affiliate Marketing Mistake 6. Ignoring Mobile Optimisation

Most affiliate sites look awful on mobile devices. This is unfortunate because they’re missing out on a huge opportunity to possibly edge out big brands in mobile SERPs.

As far as mobile and SEO go, the biggest issues are site speed, especially because of images, plugins that aren’t being used and also forgetting to include ways to get to your website or landing page from an AMP version. If you’re an affiliate and you’re competing against huge brands, they often have red tape which prevents them from using proper image sizes, and they can have tons of excessive scripts weighing their sites down. By creating a faster experience that also provides value, you may be able to outrank them because of their red tape.

Bottom line: Prioritise mobile optimisation. This is especially true since Google is switching to mobile-first indexing.

Affiliate Marketing Mistake 7. Using Free Web Hosting Solutions

Word Press Engine as a hosting solution is good, but be wary of free solutions.

Do not use Wix or Squarespace or any other free web hosting solutions, this is not how you build a real site or business. These services can change their terms of service or even go out of business. You do not own the site design or architecture, and you have less control over elements that will assist with rankings. Own your site, content, and data, always.

Bottom line: Affiliates need to treat hosting solutions seriously. Cheaping out on a hosting solution could compromise your control over your site or worse, endanger your customers.

Affiliate Marketing Mistake 8. Highly-Irrelevant Backlinks

Backlinks are the bread and butter of affiliate sites, but irrelevant backlinks are liable to get you in trouble with Google they may even be considered link schemes, which will do more harm than good.

The best way to avoid this? Ensure that your affiliate pages all add significant value to anyone who lands on them.

Try to get your affiliate links hosted on sites with a modicum of authority. You can use SEO tools to judge the quality of your backlinks and identify those that might be devaluing your affiliate site.

Bottom line: When reaching out to sites to host affiliate links make sure they’re relevant to your niche.

Affiliate Marketing Mistake 9. Undefined Canonicals

Using canonical URLs will help you improve link and ranking signals for your content. It also makes life easier for your customers by syndicating your content which makes navigation simple and intuitive.

My best-practice advice when it comes to URL structure is to organise your site into silos. Introduce categories into your site structure and then clearly communicate those categories to your customers through the URLs they land on when they follow your affiliate links.

Check out the Google Search Console page for more information on using canonical URLs.

Bottom line: Canonical URLs are key for good content management on your affiliate site and improve your ranking signals.

Affiliate Marketing Mistake 10. Pretending SEO Best Practices Don’t Apply to Affiliate SEO

You don’t get to ignore common SEO mistakes on your affiliate site. Broken links, 404 errors, duplicate content, thin content, and too many redirects are all issues that need to be weeded out.

Download a comprehensive suite of SEO tools that can check your site health for you. This will help you find and eliminate errors that impact your crawlability such as broken links, while also identifying and problematic content you need to correct.

SEO is a lot of work, but the rewards are well worth it not only will you clean up your site internally, but you’ll also improve your crawl budget, make navigation easier for your customers, and possibly improve your site speed in the process!

SEO for affiliates is not different than for a merchant or any other site, the search engines do not care, your site is valued on what you provide your users.

Bottom line: Affiliate sites need SEO just as badly as other websites, so don’t neglect regular site maintenance and clean-up.

Conclusion
Don’t underestimate the impact SEO will have on affiliate marketing in the long run.

PPC ads are a great way to attract early leads and get some attention to your affiliate site, but if you want to supercharge your conversions, grow your affiliate site over the long-term and cultivate strong organic links, then there’s really no beating SEO.

Discover how to dominate your niche

3 Ways To Boost Affiliate Commissions

imagesThe ideal world of affiliate marketing does not require having your own website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits, so here are three top ways to boost affiliate commissions.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost affiliate program commissions overnight.

1. Know the best program and products to promote.

Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short E-Books to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With E-Books, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

Here is a link to help you decide.

2. Collect and save the email addresses of those who download your free E-Books.

It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and E-Books. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an on-going commission instead of a one-time sale only.

Publish an online newsletter or E-zine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants.

If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission cheques in the shortest of time.

 

An Affiliate Marketer Needs These To Survive

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and are continuing to work today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing world.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing.

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers.

If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inbox at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product.

Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge paychecks you will be receiving!

Marketing or Promotion Know The Difference

Are you an online marketer, or do you simply promote affiliate
programs? Marketing is truly the most misunderstood word in use
today on the Internet. Marketing or Promotion, discover the truth.

Marketing is defined as actually the process of Product, Place, Price and Promotion.

PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.

Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive to make it a
reality.

However, there comes a time in the life of every corporation
when those who fear the gambling nature of their founder, squash
the entrepreneurial drive that made the company a viable concern
in the first place. The entrepreneur will either submit to the
careful nature of the stockholders, or he will be forced to
leave the company he created.

The only entrepreneurs who withstand the pressure to move more
carefully are those who have maintained majority control over
their companies.

PLACE

In the offline world, place is defined by location. On the
Internet, place is defined by domain name and the web hosting
service chosen.

Both online and offline, place can make or break a company
without respect to the quality and value of the product, service
or idea.

PRICE

Selecting a price is determined first on a basis of whether the
company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the marketplace. Staples on
the other hand is the specialist in office supplies.

Both sell a significant number of office supplies despite the
fact that the lowest price can usually be found at Wal-Mart. As
a value dealer, Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to position your
company as a discount or value company.

Testing has shown that products and services can be sold at any
number of prices and still reach a significant number of people.

The challenge of selecting the best price for your product or
service will require a certain amount of testing.

PROMOTION

Promotion, on the other hand, is the process of notifying the
consumers for your product or service of your availability to
serve them.

Methods of promotion vary distinctly and should be arranged to
meet very specific goals.

As with product, place and price, promotion should not be left
to chance. You should test every ad, every media, and every
price point to determine the best bang for your promotional
dollars.

HEADS UP

If you are an online promoter or marketer, please factor in the
most important element concerning the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your
time into the cost of your promotional accounting.

I say this because too many online promoters lose sight of this
concept and spend 20 hours to generate one sale while using free
advertising. Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your time for one sale
that might only net you a gross sale of $45!

ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on the Internet call themselves
marketers. Yet, most of these same people are really just
promoters wrapped in the label of a marketer.

True marketers do not promote without a lot of advance work.
They spend time planning, testing and measuring their actions
and results to get the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as they build their
company into a major enterprise.

If you are a promoter who does not keep an eye on the total
marketing equation, then you are bound to fail.

If you do call yourself a marketer, then do what a professional
marketer does. Make sure that every dollar spent is spent well.
Make sure that every dollar earned is put to good use. Market
well so that when the people of the next generation look at your
life, they will see a fine example of a successful entrepreneur
that they will strive to emulate.

Clickbank Marketplace

Today I want to introduce you to something that I, and many other Internet Marketers have found extremely useful and helpful within their online businesses, the Clickbank Marketplace.

If you are familiar with Clickbank.com or even if you are not but you want to make profits online, then you will want to check this out ASAP …

While I like Clickbank marketplace, they are limited to many restrictions to sell products or earn affiliate commissions.

Well, there is a GREAT NEW SERVICE now…

It is a new FREE marketplace where you can sell any product you want.

Your OWN product OR become an INSTANT Affiliate for ANY item in their HUGE marketplace.

It is called paydotcom.com!

Did I mention it is 100% FREE to Join!

This site is going to KILL all other marketplaces and I by now, almost EVERY SINGLE SERIOUS online marketer has an account with paydotcom.com

So get yours now and see how much they offer…

OH! – Also, they have their own affiliate program now that pays you COLD HARD cash just for sharing the site with people like I am doing with all of you.

They even give you cool tools like blog widgets and show you how to install them as well. If that’s not enough they even have an advertising program to help you get traffic to your site! Handy right?

If you want an ARMY of affiliates to sell your products for you, they also allow you to have Free placement in their marketplace!

Even better… If your product becomes one of the Top 25 products in its category in the marketplace (not that hard to do)…

…then you will get Free advertising on the Blog Widget which is syndicated on THOUSANDS of sites World Wide and get Millions of impressions per month.

So, what are you waiting for? In our opinion here at Helpful IM Solutions we dont just believe, we actually know that paydotcom.com is absolutely fantastic.

So what I suggest is get your FREE account registered right now, besides you have nothing to lose by doing so! It may not be free to join for ever, so go for it.

http://helpfulimsolutions.com/go/PDC/

Affiliate Marketing and Blogging

Affiliate marketing is one way in which bloggers utilise their blog to generate revenue.

The amount of revenue generated by a blog featuring affiliate marketing links may vary significantly depending on the amount of traffic the blog receives as well as the compensation offered for the affiliate marketing.

Affiliate marketing essentially entails creating a link on the blog to another companys website. The other company then compensates the blog owner according to a previously agreed upon contract. This compensation may be awarded in a number of different ways.

The blog owner may be compensated each time the advertisement is served, each time a unique website visitor clicks through the advertisement or each time a blog visitor performs a desired action such as making a purchase or registering with the website.

This article will discuss some aspects of affiliate marketing which bloggers should understand including selecting opportunities carefully, maximizing the income potential for these opportunities and understanding the requirements associated with these affiliate marketing opportunities.

Selecting Affiliate Marketing Opportunities

There is a wide variety of affiliate marketing opportunities available. Many different companies and websites offer affiliate marketing opportunities.

In most cases the blog owner simply needs to submit the website address of his blog along with some other basic information for approval.

In most cases the company is not likely to reject the application unless the content of the website is deemed to be objectionable or otherwise in conflict of interest with the company’s goals.

However, although getting approved to display affiliate links on your website is a rather simple process, this does not mean blog owners should select these affiliate marketing opportunities without discretion. It is a far better idea to carefully select affiliate marketing opportunities with companies who are of interest to the target audience of the blog.

A well focused blog that is reaching a specific target audience should seek to display marketing links directing website traffic to companies which complement the blog without acting as direct competition to the blog.

This helps to ensure the blog visitors will not only be interested in the affiliate marketing links and therefore more likely to click on the links but will also help to ensure the blog visitors do not find the affiliate marketing links to be bothersome.

Maximising Affiliate Marketing Opportunities

Once blog owners have selected affiliate marketing opportunities it is time to consider how they can maximize the profit generated by these links. There are a couple of critical factors which blog owners should carefully consider to help maximise their profit from affiliate marketing. This includes regularly evaluating the effectiveness of the affiliate links and promoting the blog to maximize traffic.

Blog owners who incorporate affiliate marketing into their blog should regularly evaluate the effectiveness of the affiliate links. This can be done by comparing the percentage of blog visitors who click on the affiliate links to the overall blog traffic.

A blog which has high traffic but a relatively small percentage of visitors who click on the affiliate links should consider making changes to attempt to entice more blog visitors to click on the links.

These changes can involve the aesthetics, size or location of the advertisements. Making only one change at a time is recommended because it makes it easier for the blog owner to evaluate which changes are most beneficial.

Blog owners can also help to maximize the profit from their affiliate marketing opportunities by doing self promotion to drive additional website to the blog. This will likely be beneficial because higher website traffic will generally translate to greater profit from affiliate marketing.

Additionally, the blog owner may want to occasionally mention companies for which they are an affiliate to generate interest in the advertisements on the website.

Understanding Affiliate Marketing Requirements

Finally, blog owners should pay careful attention to the affiliate marketing agreements they enter. This is important because some companies may place restrictions on the usage of their links.

This may include restrictions such as avoiding objectionable content, not including links or advertisements for direct competitors or restrictions on the appearance of the affiliate links and failure to adhere to these guidelines may result in the blog losing affiliate privileges and the blog owner being denied compensation.

How To Find A Profitable Affiliate Product

The first thing to do is to find a profitable affiliate product within your chosen market (niche). When offering affiliate products as solutions it is important that the product is a winner for you and your customer straight away. Not just any product will do. They may be high or low in price but should share the following qualities.

1. Pay out a high commission percentage of over 50%.

2. They must have a proven conversion rate.

3. They are in demand all year round or be a hot & timely product.

4. They are backed by a merchant affiliate program that provides solid support.

Choose at least three products to start with. They should differ in price and commission type, and one that provides you with residual income another words recurring commission. The first should be a lead product which you promote from an optin page to build your list by capturing thie email address.

The second product will be the backend product that you promote to your list of subscribers or customers. This should be slightly higher in price and pay out between 50% – 75% commission. The third will be the residual income stream product, such as a membership site or subscription based service. Remember that these products you recommend will influence your reputation as a good, solid and knowledgeable Internet Marketer.

Where to find such products?

Home

http://www.affiliateprograms.com

http://www.affiliatefirst.com

For Physical & digital products check some of these below.

http://www.commissionjunction.com

http://www.linkshare.com

http://www.shareasale.com

http://www.clickbank.com (myfavourite)

Home1

You really need to know your product inside out in order to sell it effectively and with confidence. Therefore product selection is of the upmost importance

 

All the best guys!

 

 

Tools Of The Trade

Every business needs certain tools to run effectively, and your internet business is certainly no exception. These tools are necessary to get the job done but also to improve your marketing, this will lead to bigger and better profits which is of course the main aim at the end of the day. If you want to go down the affiliate marketing route then the following tools of the trade are definitely required.

1. A website with your own domain name.

2. An autoresponder

3. Link-tracking software

4. Link-cloaking software

Ok, lets go through each of the above, one by one.

The reason you need your own website and domain name is because; you need tbe visible to the masses and brand yourself, or business first. This way you will have more control over the presentation of marketing materials and products you represent. You will have the ability to interact with visitors and respond to their needs, this way you can also control the flow of traffic and gain dedicated lead generation.

An Autoresponder is probably the second most important tool to have in your arsenal. It is a software program which enables you to follow up with prospects by way of automating email replies and in turn capturing their own email and other contact details in the process. With this tool you can blast out your latest newsletter, product promotions and any other things you may wish to feed to the subscriber list. There is no limit to the amount of messages you can send at anytime.  This tool alone will save you time and money.

Link-tracking software is another key component of successful marketing. Link-tracking enables you to keep an eye on URL’S where you have placed adverts, pay-per click campaigns, emails and articles. Every single link to one of your web pages should be tracked because you need to know where the web traffic is coming from. This will enable you to see what campaigns are performing the best and which are not. Bare in mind regular stats programs do not offer the control & flexibility of pinpointing the exact source of the traffic coming in.

Link-cloaking software isn’t always necessary, but it is good practice to follow. Link cloaking involves the manipulation of a URL from its original form into a different URL while permitting both to lead to the same destination. Link shortening is a type of link-cloaking. If you have a link which is long and full of numbers for example it is less likely to be clicked, therefore we use a shortener to make the URL look more fancier if you like. This way you can also hide an affiliate id link, thus ensuring you have a greater chance of earning a commission.

In summary, these four tools really are the engine behind the majority of communication that will take place between you and your customers. They are the key technical components of your sales funnel.