Personalise Autoresponder Messages

Personalising Autoresponder Messages is very important in any line of business communication.

Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it.

He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support.

Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalise your autoresponder messages.

Autoresponder messages can be set up to address people by their first or last name or both. In fact, there is quite a bit of personalised information that can be added, depending on the autoresponder that you are using.

The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages.

You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with Hello (code for first name)! In this case, the person’s first name will be inserted where that code is.

Personalising your autoresponder messages will most likely improve your response rate.

Research has shown that emails that are personalised with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message.

It is usually very easy to do. You write one message, using the codes where you want the personalisation, then, no matter who that one email is sent out to, their personal information will appear where the codes are.

Of course, the auto-responder must collect the information first. This is done with the use of forms that activate the autoresponder.

For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalisation such as a first name, as well as the email address.

If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages!

If you haven’t already, now would be a great time to take a look around the control panel of your auto-responder. Find out exactly what type of personalisation you can add to your messages.

You may be very surprised at the results!

Auto-responders – The More You Know, The More Effective They Are

Auto-responders – The More You Know, The More Effective They Are

If you have signed up with an auto-responder service or downloaded and installed software, you need to take the time to read the instructions to learn how to use the service before you load the first word of your first message!

Not knowing how to use the service or software will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!

As soon as you have complete the sign up process or installed your software, load one email address into the auto-responders mailing list yours.

If there is a manual or help file or FAQ for your auto-responder, read every word of it, and really learn how to use all of the features.

Work with it, sending messages to your own address, until you know your auto-responder service inside and out!

Try-out the options you want to use, like inserting subscriber information in your messages, using message templates and/or message footers.

Anything you will want to enable for your list should be tested to ensure you can get it set-up correctly the first time you use it.

In fact creating a private list of you and a few friends is a great way to test everything you create, before unleashing typos and more upon your unsuspecting subscribers.

This may take a little time to get you started, but after a few hours or so, you should know all that there is to know about your service or software, and you will be able to set your auto-responders up much more effectively in the future.

Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your auto-responder messages and tracking in a way that increases your responses!

This goes for everything you do, online and off!

Auto-responders In Internet Marketing

How Important are Auto-responders to Internet Marketing?

Internet Marketing and Auto-responders essentially go hand-in-hand. In today’s online business world, you simply cannot succeed at Internet marketing without the use one. Auto-responders are used to achieve many of the marketing tasks that are essential to every successful online business.

Internet marketing can be very time consuming.

Whether you do affiliate marketing or market your own products, an auto-responder is a big part of your marketing arsenal. Auto-responders are used to keep in contact with your past customers, and to develop a relationship with potential customers.

An auto-responder can be used to deliver sales messages to your opt-in customer list. It can be used to deliver email courses, to send reminders, and even to help you build an opt-in list if you don’t already have one. There are many creative ways you can use your auto-responder to make sales and to build customer relations.

Any successful marketer will tell you that there are two tools that are vital to any type of online marketing an opt-in list and an auto-responder.

In fact, most marketers will agree that you could take away all of their other marketing tools, but they would fight to the death to keep the list and the auto-responder!

Using Auto-responders Responsibly

In today’s world of unsolicited email and spam laws, it is extremely important that you learn to use your auto-responder responsibly.

Auto-responders make our lives much simpler, and they are very powerful marketing tools, but if they are used in a way that they are not intended, they can quickly turn your life into a nightmare!

First, never add people to your auto-responder mailing list that should not be there.

If they have requested information from you, they should automatically be added, and you should have a ‘double opt-in’ method in place to make them confirm that they have requested the information.

This serves to protect you and them.

Each auto-responder message should include a link that the recipient can click that will auto-magically remove them from the mailing list.

Without this link, you will be breaking the spam laws, and you risk having our website, your ISP service, your email, and your auto-responders shut down!

You also need to be collecting the Internet IP Address and Date/Time of subscription for all your subscribers. This information is stored by most professional auto-responder software.

All auto-responder services will collect this information from all your subscribers. They do this to protect themselves!

We all want to build a list of a million people, but you must do so responsibly, and it does take some time to really get things going.

Don’t be in a hurry (and break all the rules and laws) in an attempt to build a large list. This will only result in losing your list altogether, or worse!