10 Innovative Ways To Use Your Autoresponder

10 Innovative Ways To Use Your Autoresponder
1. Collect leads with your autoresponder. You will get
an e-mail digest of everyone’s e-mail addresses who
requests information from your autoresponder.

2. Publish a price list of all the products and services
that you offer. You could also include order forms,
product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The
reports should be related to your business or web site.
Giving away free stuff will quickly increase your traffic.

4. Collect vital customer satisfaction information by
publishing a survey in autoresponder format. This type
of information will help you serve them better.

5. Instead of answering every customer question that’s
e-mailed to you, publish ” Frequently Ask Questions” in
autoresponder format. This will save time and money.

6. You could publish your testimonials or endorsements
in autoresponder format if you don’t have the room in
your ad copy. It’s more effective to include all of them.

7. Provide back issues of your e-zine archives in auto-
responder format. This will give your subscribers and
web site visitors easy access to them.

8. Publish your entire web site in autoresponder format.
Sometimes visitors don’t have enough time read your
entire site. They could print it out and read it offline.

9. You could offer your ebook in autoresponder format.
Your visitors won’t have to download it or have the
software to read it right away.

10. You could publish the terms and conditions to any
business transactions in autoresponder format. This
could include return policies, purchases, refunds etc.

Personalise Autoresponder Messages

Personalising Autoresponder Messages is very important in any line of business communication.

Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it.

He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support.

Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalise your autoresponder messages.

Autoresponder messages can be set up to address people by their first or last name or both. In fact, there is quite a bit of personalised information that can be added, depending on the autoresponder that you are using.

The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages.

You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with Hello (code for first name)! In this case, the person’s first name will be inserted where that code is.

Personalising your autoresponder messages will most likely improve your response rate.

Research has shown that emails that are personalised with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message.

It is usually very easy to do. You write one message, using the codes where you want the personalisation, then, no matter who that one email is sent out to, their personal information will appear where the codes are.

Of course, the auto-responder must collect the information first. This is done with the use of forms that activate the autoresponder.

For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalisation such as a first name, as well as the email address.

If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages!

If you haven’t already, now would be a great time to take a look around the control panel of your auto-responder. Find out exactly what type of personalisation you can add to your messages.

You may be very surprised at the results!

Auto-responders and Spam

Auto-responders and Spam. What You Need To Know

You should already know by now that there are laws against sending spam.

There are even laws that you must adhere to when you send out email that was requested.

No matter what type of email you are sending out, the chances are good that the anti-spam laws apply to you in some way.

In order to be in compliance with the anti-spam laws in various states in the US, each and every commercial email that you send must include your name or business name, and your complete address including street number, city, state, zip code, and a contact phone number.

You must also include instructions that will allow the recipient to remove themselves from your mailing list. If you fail to do any of this, you are essentially breaking the law no matter what state or country you live in!

Including a dynamic automated unsubscribe link in every message is also required and will also ensure you never get a complaint for this reason.

All software and hosted auto-responder services should provide this option, most will add it by default to all your messages, but you should check to be sure.

Protect yourself from spam complaints in any way that you can. Make sure that when a customer requests any type of information from you that an email is sent requesting confirmation before any other email is sent.

If someone is placing an order from you or signing up for your blog, include a check box on the order form or sign-up page, asking for permission to send them periodic emails and add them to your newsletter mailing list.

Never use your Auto-responder to send unsolicited commercial email!

Solo Ads & Ad Swaps, What Are They?

Solo Ads & Ad Swaps

Helpful Techniques for Internet Marketing List Growth

A fundamental component for making money online with internet marketing is list building. The adage that “the money is in the list” is incredibly true!

(Technically the money is in your relationship with your list, but that’s a different story!)

If you’re still not sure about this whole list building thing, or why can be an important part of monetizing online, be sure to check out List Building Basics.

With that has came a lot of discussion of Solo Ads and Ad Swaps.

What Are Solo Ads and Ad Swaps?

In super basic terms, a “Solo Ad” is when you generally pay someone to mail their email list, on your behalf, with a recommendation and link to your free optin offer squeeze page.

An “Ad Swap” is the same idea only two people do it in exchange with each other to help each other out. (If one has a much larger list than the other, the one with the smaller list may need to mail twice, to send a fair amount of traffic.)

These two are basically the same, except that one is paying with an exchange and the other is paying with cash.

This type of advertising takes advantage of the relationship a marketer has with their list… that their list KLT’s (knows, likes and trusts) them… to get some optins for the other person.

This can be an incredibly powerful form of list building although there are a lot of variables that go into how good the results will be.

What Is Needed To Participate In Ad Swaps?

To start with, before you can do ANYTHING you have to have a few things in place….

1. Hosting – your squeeze/optin page has to be hosted somewhere on the internet

2. Autoresponder – this service allows you to capture a list and get good deliverability when you later send emails to them

3. A “Ethical Bribe” – this is the freebie you are exchanging with the visitor for his/her name and email address. Can be your own product/ebook or a PLR you have giveaway rights too.

4. A squeeze page (aka optin page) for the other person to send traffic to for you.

And…

either

1. Money to pay for a Solo Ad.

or

2. An existing double  optin list you have a good relationship with to be able to mail an ad for the other person. (If the other person has a larger list than you do, you may also need to leverage your ability to promote to your twitter followers/etc although these are technically not a list.)

Where to Find Ad Swaps and Solo Ads?

There are a number of places in the internet marketing world online that one can find potential people to do business with. The Warrior Forum often has lots of people either looking for/ offering ad swaps, or selling Solo Ads. Definitely be careful in there as you MUST find someone that has a good reputation or you could end up out some money.

One of the best ways however is within your own preexisting communities.

For example many of the tribe syndication communities are currently attempting to facilitate ad swaps among their members.

Often within your own niche and own private communities you can find groups offering ad swaps.

It is ALWAYS best to start these swaps in your existing communities (or communities you trust) so that the trust level is high and you feel comfortable promoting the other person.

Auto-responders In Internet Marketing

How Important are Auto-responders to Internet Marketing?

Internet Marketing and Auto-responders essentially go hand-in-hand. In today’s online business world, you simply cannot succeed at Internet marketing without the use one. Auto-responders are used to achieve many of the marketing tasks that are essential to every successful online business.

Internet marketing can be very time consuming.

Whether you do affiliate marketing or market your own products, an auto-responder is a big part of your marketing arsenal. Auto-responders are used to keep in contact with your past customers, and to develop a relationship with potential customers.

An auto-responder can be used to deliver sales messages to your opt-in customer list. It can be used to deliver email courses, to send reminders, and even to help you build an opt-in list if you don’t already have one. There are many creative ways you can use your auto-responder to make sales and to build customer relations.

Any successful marketer will tell you that there are two tools that are vital to any type of online marketing an opt-in list and an auto-responder.

In fact, most marketers will agree that you could take away all of their other marketing tools, but they would fight to the death to keep the list and the auto-responder!

Using Auto-responders Responsibly

In today’s world of unsolicited email and spam laws, it is extremely important that you learn to use your auto-responder responsibly.

Auto-responders make our lives much simpler, and they are very powerful marketing tools, but if they are used in a way that they are not intended, they can quickly turn your life into a nightmare!

First, never add people to your auto-responder mailing list that should not be there.

If they have requested information from you, they should automatically be added, and you should have a ‘double opt-in’ method in place to make them confirm that they have requested the information.

This serves to protect you and them.

Each auto-responder message should include a link that the recipient can click that will auto-magically remove them from the mailing list.

Without this link, you will be breaking the spam laws, and you risk having our website, your ISP service, your email, and your auto-responders shut down!

You also need to be collecting the Internet IP Address and Date/Time of subscription for all your subscribers. This information is stored by most professional auto-responder software.

All auto-responder services will collect this information from all your subscribers. They do this to protect themselves!

We all want to build a list of a million people, but you must do so responsibly, and it does take some time to really get things going.

Don’t be in a hurry (and break all the rules and laws) in an attempt to build a large list. This will only result in losing your list altogether, or worse!

Quick Guide To Autoresponders

Autoresponders – The More You Know, The More Effective They Are

If you have signed up with an autoresponder service or downloaded and installed software, you need to take the time to read the instructions to learn how to use the service before you load the first word of your first message!

Not knowing how to use the service or software will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!

As soon as you have complete the sign up process or installed your software, load one email address into the auto-responders mailing list yours.

If there is a manual or help file or FAQ for your auto-responder, read every word of it, and really learn how to use all of the features.

Work with it, sending messages to your own address, until you know your auto-responder service inside and out!

Try-out the options you want to use, like inserting subscriber information in your messages, using message templates and/or message footers.

Anything you will want to enable for your list should be tested to ensure you can get it set-up correctly the first time you use it.

In fact creating a private list of you and a few friends is a great way to test everything you create, before unleashing typos and more upon your unsuspecting subscribers.

This may take a little time to get you started, but after a few hours or so, you should know all that there is to know about your service or software, and you will be able to set your auto-responders up much more effectively in the future.

Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your auto-responder messages and tracking in a way that increases your responses!

This goes for everything you do, online and off!

Autoresponders for Beginners

  • Personalising your autoresponder messages
  • Generating leads with your auto-responder
  • Creating email courses and sending ezines
  • What you need to know about sp*m
  • Get all your messages delivered successfully
  • Managing your mailing list responsibly
  • Generating more sales with auto-responders
  • Other uses for auto-responders

Another issue will arrive each day for 12 days, until the course is completed. We will not sp*m your address or share it with anyone.

We’ve also included a special section below on what you need to know when deciding between a free vs. paid auto-responder service or software.

A Note About Free Auto-responders

If you’ve looked at the prices of auto-responders that are available online, you may have decided to search for and use a free auto-responder for your marketing needs.

Using free auto-responders is acceptable in certain situations, and in the world of Internet marketing, any auto-responder is better than not using an auto-responder at all!

Your first option for a free auto-responder should be the one that comes with your webhosting account – if you have a webhosting account.

These auto-responders can easily be set up through the control panel of your website, and they do not contain advertisements from the auto-responder company or webhosting service.

If you do not have a hosting account, or your hosting account does not include any auto-responders, there are other options.

There are many free auto-responder services to choose from. These services are free, because the company makes their money by placing a small advertisement in each message that your auto-responder sends out.

These advertisements may appear at the top of your auto responses, or at the bottom, depending on which company you use.

Many paid auto-responder services offer a free version as well. These free versions may or may not include their ads in all your messages.

These lighter versions of the paid services typically do not include many of the powerful features of the paid versions. But if you don’t need these features, this is a great choice.

Most free auto-responders have a limit on the number of subscribers you can have. Many people start out with the limited free versions, and then upgrade to the paid versions once their lists are large enough to exceed those limits.

Many marketers don’t feel that the expense of the auto-responder is warranted until the list that they are building is turning a profit. From a business standpoint, this makes sense.

As the owner of a business, you are the only one who can decide whether you need a paid auto-responder service, or if a free one will do the job.

If your list is small, a free responder should do everything that you need it to do, but as your list grows, you should definitely consider upgrading.

However, having the small advertisements that the free services place in the outgoing messages may present a problem if the ads compete with what you are trying to sell.

They may even pose a problem if they do not directly compete with your product or business. Again, this depends on what you are trying to accomplish with your auto-responder.

Tools Of The Trade

Every business needs certain tools to run effectively, and your internet business is certainly no exception. These tools are necessary to get the job done but also to improve your marketing, this will lead to bigger and better profits which is of course the main aim at the end of the day. If you want to go down the affiliate marketing route then the following tools of the trade are definitely required.

1. A website with your own domain name.

2. An autoresponder

3. Link-tracking software

4. Link-cloaking software

Ok, lets go through each of the above, one by one.

The reason you need your own website and domain name is because; you need tbe visible to the masses and brand yourself, or business first. This way you will have more control over the presentation of marketing materials and products you represent. You will have the ability to interact with visitors and respond to their needs, this way you can also control the flow of traffic and gain dedicated lead generation.

An Autoresponder is probably the second most important tool to have in your arsenal. It is a software program which enables you to follow up with prospects by way of automating email replies and in turn capturing their own email and other contact details in the process. With this tool you can blast out your latest newsletter, product promotions and any other things you may wish to feed to the subscriber list. There is no limit to the amount of messages you can send at anytime.  This tool alone will save you time and money.

Link-tracking software is another key component of successful marketing. Link-tracking enables you to keep an eye on URL’S where you have placed adverts, pay-per click campaigns, emails and articles. Every single link to one of your web pages should be tracked because you need to know where the web traffic is coming from. This will enable you to see what campaigns are performing the best and which are not. Bare in mind regular stats programs do not offer the control & flexibility of pinpointing the exact source of the traffic coming in.

Link-cloaking software isn’t always necessary, but it is good practice to follow. Link cloaking involves the manipulation of a URL from its original form into a different URL while permitting both to lead to the same destination. Link shortening is a type of link-cloaking. If you have a link which is long and full of numbers for example it is less likely to be clicked, therefore we use a shortener to make the URL look more fancier if you like. This way you can also hide an affiliate id link, thus ensuring you have a greater chance of earning a commission.

In summary, these four tools really are the engine behind the majority of communication that will take place between you and your customers. They are the key technical components of your sales funnel.