Autoresponders – The More You Know, The More Effective They Are
If you have signed up with an autoresponder service or downloaded and installed software, you need to take the time to read the instructions to learn how to use the service before you load the first word of your first message!
Not knowing how to use the service or software will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!
As soon as you have complete the sign up process or installed your software, load one email address into the auto-responders mailing list yours.
If there is a manual or help file or FAQ for your auto-responder, read every word of it, and really learn how to use all of the features.
Work with it, sending messages to your own address, until you know your auto-responder service inside and out!
Try-out the options you want to use, like inserting subscriber information in your messages, using message templates and/or message footers.
Anything you will want to enable for your list should be tested to ensure you can get it set-up correctly the first time you use it.
In fact creating a private list of you and a few friends is a great way to test everything you create, before unleashing typos and more upon your unsuspecting subscribers.
This may take a little time to get you started, but after a few hours or so, you should know all that there is to know about your service or software, and you will be able to set your auto-responders up much more effectively in the future.
Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your auto-responder messages and tracking in a way that increases your responses!
This goes for everything you do, online and off!
Autoresponders for Beginners
- Personalising your autoresponder messages
- Generating leads with your auto-responder
- Creating email courses and sending ezines
- What you need to know about sp*m
- Get all your messages delivered successfully
- Managing your mailing list responsibly
- Generating more sales with auto-responders
- Other uses for auto-responders
Another issue will arrive each day for 12 days, until the course is completed. We will not sp*m your address or share it with anyone.
We’ve also included a special section below on what you need to know when deciding between a free vs. paid auto-responder service or software.
A Note About Free Auto-responders
If you’ve looked at the prices of auto-responders that are available online, you may have decided to search for and use a free auto-responder for your marketing needs.
Using free auto-responders is acceptable in certain situations, and in the world of Internet marketing, any auto-responder is better than not using an auto-responder at all!
Your first option for a free auto-responder should be the one that comes with your webhosting account – if you have a webhosting account.
These auto-responders can easily be set up through the control panel of your website, and they do not contain advertisements from the auto-responder company or webhosting service.
If you do not have a hosting account, or your hosting account does not include any auto-responders, there are other options.
There are many free auto-responder services to choose from. These services are free, because the company makes their money by placing a small advertisement in each message that your auto-responder sends out.
These advertisements may appear at the top of your auto responses, or at the bottom, depending on which company you use.
Many paid auto-responder services offer a free version as well. These free versions may or may not include their ads in all your messages.
These lighter versions of the paid services typically do not include many of the powerful features of the paid versions. But if you don’t need these features, this is a great choice.
Most free auto-responders have a limit on the number of subscribers you can have. Many people start out with the limited free versions, and then upgrade to the paid versions once their lists are large enough to exceed those limits.
Many marketers don’t feel that the expense of the auto-responder is warranted until the list that they are building is turning a profit. From a business standpoint, this makes sense.
As the owner of a business, you are the only one who can decide whether you need a paid auto-responder service, or if a free one will do the job.
If your list is small, a free responder should do everything that you need it to do, but as your list grows, you should definitely consider upgrading.
However, having the small advertisements that the free services place in the outgoing messages may present a problem if the ads compete with what you are trying to sell.
They may even pose a problem if they do not directly compete with your product or business. Again, this depends on what you are trying to accomplish with your auto-responder.