Internet Marketers Tools Of The Trade

There are hundreds of different tools and services out there to make our lives a lot easier as Internet Marketers & Online business owners. Some of them are amazing and some of them not so great. So I have decided to put together a selection of some of my favourite resources online.

Blogging:

WordPress: The number one blog publishing platform online. I run all of my blogs on WordPress. It’s free and extremely customisable. WordPress also works well for hosting your own products and membership sites.

Hosting:

Host Nine: This is hands-down my favourite web hosting company online. I have tried a number of different hosting services and this one has been the best by far. They allow you to quickly and easily install WordPress with just a few clicks of the mouse and they have an amazing customer support team, willing to assist your every need.

Amazon S3: The Amazon Simple Storage Service. I use this service to store and publish almost all of my videos. They have extremely reliable internet storage, which is great for hosting large files like videos and podcasts. Using Amazon S3 you’ll never have to worry about running into bandwidth problems. This can be extremely helpful – especially when you’re running a product launch.

EZS3 – Ok, so now you have your files uploaded to Amazon S3 but how do you publish those files and create video players that you can post to your website? That’s where EZS3 comes in.

EZS3 takes the technical side out of it – allowing you to quickly and easily upload your files, create video players, mp3 players, and then upload your media onto your website. Plus, they also have a complete stats program to show you exactly how many people viewed your video, listened to your podcast, or read your pdf.

Pretty cool!

And a must-have for anyone like me who really doesn’t like to mess with
the tech stuff.

Other Essentials:

FileZilla – Free FTP software

Survey Monkey – Create custom surveys in minutes in order to get feedback from your subscribers.

YouConvertIt.com – A Free online conversion tool that allows you to convert a nearly unlimited type of media file formats, including documents, images, audio, videos, etc… Convert your files to different formats quickly and easily.

Shopping Carts:

Clickbank – #1 Digital product marketplace online. Clickbank makes it super
simple to start selling your very own product and start recruiting affiliates.

Rapid Action Profits – The RAP platform has many of the same plug-and-play
features of Clickbank but with a TON more flexibility and features. First off,
they provide instant commissions paid through payPal. Affiliates get paid
instantly through PayPal. This can be a HUGE incentive for affiliates because
they don’t have to wait weeks to get paid.

Plus, because affiliates receive their commission directly from the customer
you don’t have to cut affiliate checks, do mass pays, or even send out 1099?s
at the end of the year.

Up to 100% commissions, easy affiliate management, 2nd-tier program, built-in split-testing, integrates directly with your autoresponder, one-time offers, upsells, and downsells.

If you’d like a complete review of Rapid Action Profits, check out our article
over here.

InfusionSoft – Infusionsoft is one of the premier shopping cart solutions available online. This is what you’ll want to go to once you’ve reached a certain level of scale online. It allows you to create a complete sales process with one-click upsells, downsells, order-page bumps and more.

It also comes with a very powerful affiliate program which allows for lifetime lead tracking – which means your affiliates not only get credit for the first sale but also for any of the backend sales. This is a HUGE benefit for affiliates.

Nanacast – Nanacast offers many of the same features as InfusionSoft
but it’s MUCH easier to set up. Much less technical hassle. Certainly one of the shopping cart solutions you should take a close look at.

PayPal – PayPal has become one of the easiest and most convenient ways to
pay online. If you’re looking for a very simple way to accept payments on
your website, PayPal will definitely do the trick.

Autoresponder Software:

Aweber – Aweber has long been known for outstanding email deliver ability rates and top-notch service. You definitely can’t go wrong with Aweber.

Get Response –Get Response has some of the best email deliver ability rates in the industry and it’s another great choice for anyone looking for the best autoresponder service.

Testing & Tracking:

Google Analytics – Track all of your incoming traffic for free. Google Analytics
provides you with an enterprise-class web analytics solution at no cost to you. Gotta love Google’s business model 🙂

Google Website Optimizer – GWO allows you to quickly and easily split-test your squeeze pages, sales letters, etc… This is definitely a must-have tool that
EVERYONE should have in their marketing toolbox. If you’re not testing, you’re leaving a ton of money on the table.

HyperTracker – I use Hypertracker in conjunction with Google Analytics and Google Website Optimizer. Hypertracker allows you to setup seperate tracking links for each of your individual traffic sources so that you can see exactly how many visitors, subscribers, and sales are being generated from each traffic source. This allows you to quickly and easily identify which traffic
sources are producing the most results. If you’re not tracking you’re marketing then you’re flying blind. If you want to create a real business online you MUST track everything you do so that you know what’s working and what’s not working. You can then zone in on the high-leverage traffic sources which are producing the most results.

W3ROI – W3ROI is very similar to HyperTracker while adding some extra advantages for those who want to track their PPC campaigns.

Clicktale – Clicktale is a fascinating little tool that provides some very interesting insights into your business. Basically, Clicktale records how people navigate and interact with your website. It then creates visual reports that show where your visitors look, what parts of the page they’re clicking on, which parts they skip and how far down they scroll. This can help you optimize the designof the page for higher conversions.

Graphic Design:

99Designs.com – The #1 online marketplace for graphic design. 99designs allows you to post a graphic design contest where multiple designers compete for the winning bid. So you can get literally hundreds of people creating designs for you and you only pay the one that you decide upon. What I really like about 99designs is that you get to see lots of different approaches and variations on your graphic design project. So instead of just having one designer create a single design for you. You have multiple graphic designers coming up with LOTS of different variations and you get to choose the one you like best.

http://www.minisitegraphics.com/ – One of the best in the business. Sean has created designs for Ewen Chia, Jimmy D. Brown, Michael Rasmussen, Russell Brunson, and many others.

http://wowminisites.com/ – WowMiniSites creates GREAT looking graphics at a great price.

Video Creation:

Camtasia Studio – I use Camtasia for ALL of my video creation. It allows you to create professional videos and screen captures with ease. If you have never used it, then no problem as they have free to access video tutorials to walk you through everything you need to know to use the Camtasia system.

Tech Support:

WebSupportTeam.com – Outsource your techie stuff for just $99 per month. The WebSupportTeam will upload your websites, setup squeeze pages, setup opt-in forms, add PayPal payment buttons, install scripts, add Aweber follow up messages, configure Aweber settings, integrate Aweber with 1ShoppingCart, and much, much more! Don’t let the tech stuff get in the way of growing your business. The WebSupportTeam has a large team of people who can get it done quickly and affordably.

Customer Support:

http://www.shieffservices.com/ – Outsource your customer support.

HeroDesk.com – Another great place to outsource your customer support.

Transcription:

InternetTranscribers.com – This is one of the VERY best transcribers online. HIGHLY Recommended.

Legal Stuff:

LegalZoom – Allows you to easily setup an LLC or incorporation for your business.

10 Innovative Ways To Use Your Autoresponder

10 Innovative Ways To Use Your Autoresponder
1. Collect leads with your autoresponder. You will get
an e-mail digest of everyone’s e-mail addresses who
requests information from your autoresponder.

2. Publish a price list of all the products and services
that you offer. You could also include order forms,
product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The
reports should be related to your business or web site.
Giving away free stuff will quickly increase your traffic.

4. Collect vital customer satisfaction information by
publishing a survey in autoresponder format. This type
of information will help you serve them better.

5. Instead of answering every customer question that’s
e-mailed to you, publish ” Frequently Ask Questions” in
autoresponder format. This will save time and money.

6. You could publish your testimonials or endorsements
in autoresponder format if you don’t have the room in
your ad copy. It’s more effective to include all of them.

7. Provide back issues of your e-zine archives in auto-
responder format. This will give your subscribers and
web site visitors easy access to them.

8. Publish your entire web site in autoresponder format.
Sometimes visitors don’t have enough time read your
entire site. They could print it out and read it offline.

9. You could offer your ebook in autoresponder format.
Your visitors won’t have to download it or have the
software to read it right away.

10. You could publish the terms and conditions to any
business transactions in autoresponder format. This
could include return policies, purchases, refunds etc.

Personalise Autoresponder Messages

Personalising Autoresponder Messages is very important in any line of business communication.

Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it.

He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support.

Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalise your autoresponder messages.

Autoresponder messages can be set up to address people by their first or last name or both. In fact, there is quite a bit of personalised information that can be added, depending on the autoresponder that you are using.

The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages.

You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with Hello (code for first name)! In this case, the person’s first name will be inserted where that code is.

Personalising your autoresponder messages will most likely improve your response rate.

Research has shown that emails that are personalised with the person’s first name are opened more often, and those people are generally more receptive to the contents of the email message.

It is usually very easy to do. You write one message, using the codes where you want the personalisation, then, no matter who that one email is sent out to, their personal information will appear where the codes are.

Of course, the auto-responder must collect the information first. This is done with the use of forms that activate the autoresponder.

For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalisation such as a first name, as well as the email address.

If that information is not collected, the autoresponder won’t have anything to insert where that code appears in your messages!

If you haven’t already, now would be a great time to take a look around the control panel of your auto-responder. Find out exactly what type of personalisation you can add to your messages.

You may be very surprised at the results!

Auto-responders – The More You Know, The More Effective They Are

Auto-responders – The More You Know, The More Effective They Are

If you have signed up with an auto-responder service or downloaded and installed software, you need to take the time to read the instructions to learn how to use the service before you load the first word of your first message!

Not knowing how to use the service or software will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!

As soon as you have complete the sign up process or installed your software, load one email address into the auto-responders mailing list yours.

If there is a manual or help file or FAQ for your auto-responder, read every word of it, and really learn how to use all of the features.

Work with it, sending messages to your own address, until you know your auto-responder service inside and out!

Try-out the options you want to use, like inserting subscriber information in your messages, using message templates and/or message footers.

Anything you will want to enable for your list should be tested to ensure you can get it set-up correctly the first time you use it.

In fact creating a private list of you and a few friends is a great way to test everything you create, before unleashing typos and more upon your unsuspecting subscribers.

This may take a little time to get you started, but after a few hours or so, you should know all that there is to know about your service or software, and you will be able to set your auto-responders up much more effectively in the future.

Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your auto-responder messages and tracking in a way that increases your responses!

This goes for everything you do, online and off!

Auto-responders and Spam

Auto-responders and Spam. What You Need To Know

You should already know by now that there are laws against sending spam.

There are even laws that you must adhere to when you send out email that was requested.

No matter what type of email you are sending out, the chances are good that the anti-spam laws apply to you in some way.

In order to be in compliance with the anti-spam laws in various states in the US, each and every commercial email that you send must include your name or business name, and your complete address including street number, city, state, zip code, and a contact phone number.

You must also include instructions that will allow the recipient to remove themselves from your mailing list. If you fail to do any of this, you are essentially breaking the law no matter what state or country you live in!

Including a dynamic automated unsubscribe link in every message is also required and will also ensure you never get a complaint for this reason.

All software and hosted auto-responder services should provide this option, most will add it by default to all your messages, but you should check to be sure.

Protect yourself from spam complaints in any way that you can. Make sure that when a customer requests any type of information from you that an email is sent requesting confirmation before any other email is sent.

If someone is placing an order from you or signing up for your blog, include a check box on the order form or sign-up page, asking for permission to send them periodic emails and add them to your newsletter mailing list.

Never use your Auto-responder to send unsolicited commercial email!

Solo Ads & Ad Swaps, What Are They?

Solo Ads & Ad Swaps

Helpful Techniques for Internet Marketing List Growth

A fundamental component for making money online with internet marketing is list building. The adage that “the money is in the list” is incredibly true!

(Technically the money is in your relationship with your list, but that’s a different story!)

If you’re still not sure about this whole list building thing, or why can be an important part of monetizing online, be sure to check out List Building Basics.

With that has came a lot of discussion of Solo Ads and Ad Swaps.

What Are Solo Ads and Ad Swaps?

In super basic terms, a “Solo Ad” is when you generally pay someone to mail their email list, on your behalf, with a recommendation and link to your free optin offer squeeze page.

An “Ad Swap” is the same idea only two people do it in exchange with each other to help each other out. (If one has a much larger list than the other, the one with the smaller list may need to mail twice, to send a fair amount of traffic.)

These two are basically the same, except that one is paying with an exchange and the other is paying with cash.

This type of advertising takes advantage of the relationship a marketer has with their list… that their list KLT’s (knows, likes and trusts) them… to get some optins for the other person.

This can be an incredibly powerful form of list building although there are a lot of variables that go into how good the results will be.

What Is Needed To Participate In Ad Swaps?

To start with, before you can do ANYTHING you have to have a few things in place….

1. Hosting – your squeeze/optin page has to be hosted somewhere on the internet

2. Autoresponder – this service allows you to capture a list and get good deliverability when you later send emails to them

3. A “Ethical Bribe” – this is the freebie you are exchanging with the visitor for his/her name and email address. Can be your own product/ebook or a PLR you have giveaway rights too.

4. A squeeze page (aka optin page) for the other person to send traffic to for you.

And…

either

1. Money to pay for a Solo Ad.

or

2. An existing double  optin list you have a good relationship with to be able to mail an ad for the other person. (If the other person has a larger list than you do, you may also need to leverage your ability to promote to your twitter followers/etc although these are technically not a list.)

Where to Find Ad Swaps and Solo Ads?

There are a number of places in the internet marketing world online that one can find potential people to do business with. The Warrior Forum often has lots of people either looking for/ offering ad swaps, or selling Solo Ads. Definitely be careful in there as you MUST find someone that has a good reputation or you could end up out some money.

One of the best ways however is within your own preexisting communities.

For example many of the tribe syndication communities are currently attempting to facilitate ad swaps among their members.

Often within your own niche and own private communities you can find groups offering ad swaps.

It is ALWAYS best to start these swaps in your existing communities (or communities you trust) so that the trust level is high and you feel comfortable promoting the other person.

Build Your List And They Will Come

Internet marketing is a tough game. Google constantly release new algorithms that cause the marketers to panic and wonder how they’ll ever satisfy the ever-changing requirements of Google’s search engine. Amazon also are known for changing their policy and there are all sorts of complicated and overwhelming instructions aimed at the internet marketer about what he or she should and shouldn’t do. In short the internet marketplace is extremely volatile, unless that is you decide to build your list of  subscribers.

In order to build your list it is recommended to sign up with an auto-responder provider that will automatically answer emails to those who subscribe to your list. On top of that you can schedule emails to be sent without having to be there to press the button yourself. It is an essential investment for those who want a big list fast. What’s next?

The best way to attract subscribers is to offer them something. Traditionally online businesses might offer a newsletter with the latest stories from their particular industry, but you can be as creative as you like to draw the attention of potential subscribers. Free gifts are a highly effective way to attract subscribers and the higher the perceived value of the free gift the better, so if you can provide a great ebook or even an online course to complete a specific task then you could be successful in building a list of devoted subscribers.

However the key to building a list fast is to drive traffic to your squeeze page (the squeeze page is the page on your website or blog where you place the details of your incentive for someone to sign up to your list and of course the sign-up section itself). How can you do this? There are a variety of ways, you can promote the link to your squeeze page on social media networks, blogs, discussion forums (usually in your signature) and even create videos relating to the topic on your squeeze page with a link back to your site on the video itself or in the comments section. You can also ask other marketers with larger lists in your niche if they’ll promote your offer and squeeze page to their list and when you build your list a little you can exchange the use of your list with other marketers who have a list of similar size in the same niche – this practise is known as ad swapping.

Learning how to build a list fast may take some time and will depend on a lot of things such as the quality of the copy-writing on your squeeze page, the attractiveness of your incentive offer to potential subscribers and how active you are in promoting your list. But you can build a list fast if you are relentless in your quest to drive traffic to it and if you provide value to your subscribers. It is a great feeling to not have to rely on search engines or affiliates to find your customers but you must be responsible in how you treat the subscribers to your list and it is not recommended to bombard them with offers but instead to occasionally let them know of some valuable information or service you think they may be interested in.

In order to get started on ways to build your list fast and for free then I suggest all list builders get active promoting their site wherever possible.

Quick Guide To Autoresponders

Autoresponders – The More You Know, The More Effective They Are

If you have signed up with an autoresponder service or downloaded and installed software, you need to take the time to read the instructions to learn how to use the service before you load the first word of your first message!

Not knowing how to use the service or software will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!

As soon as you have complete the sign up process or installed your software, load one email address into the auto-responders mailing list yours.

If there is a manual or help file or FAQ for your auto-responder, read every word of it, and really learn how to use all of the features.

Work with it, sending messages to your own address, until you know your auto-responder service inside and out!

Try-out the options you want to use, like inserting subscriber information in your messages, using message templates and/or message footers.

Anything you will want to enable for your list should be tested to ensure you can get it set-up correctly the first time you use it.

In fact creating a private list of you and a few friends is a great way to test everything you create, before unleashing typos and more upon your unsuspecting subscribers.

This may take a little time to get you started, but after a few hours or so, you should know all that there is to know about your service or software, and you will be able to set your auto-responders up much more effectively in the future.

Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your auto-responder messages and tracking in a way that increases your responses!

This goes for everything you do, online and off!

Autoresponders for Beginners

  • Personalising your autoresponder messages
  • Generating leads with your auto-responder
  • Creating email courses and sending ezines
  • What you need to know about sp*m
  • Get all your messages delivered successfully
  • Managing your mailing list responsibly
  • Generating more sales with auto-responders
  • Other uses for auto-responders

Another issue will arrive each day for 12 days, until the course is completed. We will not sp*m your address or share it with anyone.

We’ve also included a special section below on what you need to know when deciding between a free vs. paid auto-responder service or software.

A Note About Free Auto-responders

If you’ve looked at the prices of auto-responders that are available online, you may have decided to search for and use a free auto-responder for your marketing needs.

Using free auto-responders is acceptable in certain situations, and in the world of Internet marketing, any auto-responder is better than not using an auto-responder at all!

Your first option for a free auto-responder should be the one that comes with your webhosting account – if you have a webhosting account.

These auto-responders can easily be set up through the control panel of your website, and they do not contain advertisements from the auto-responder company or webhosting service.

If you do not have a hosting account, or your hosting account does not include any auto-responders, there are other options.

There are many free auto-responder services to choose from. These services are free, because the company makes their money by placing a small advertisement in each message that your auto-responder sends out.

These advertisements may appear at the top of your auto responses, or at the bottom, depending on which company you use.

Many paid auto-responder services offer a free version as well. These free versions may or may not include their ads in all your messages.

These lighter versions of the paid services typically do not include many of the powerful features of the paid versions. But if you don’t need these features, this is a great choice.

Most free auto-responders have a limit on the number of subscribers you can have. Many people start out with the limited free versions, and then upgrade to the paid versions once their lists are large enough to exceed those limits.

Many marketers don’t feel that the expense of the auto-responder is warranted until the list that they are building is turning a profit. From a business standpoint, this makes sense.

As the owner of a business, you are the only one who can decide whether you need a paid auto-responder service, or if a free one will do the job.

If your list is small, a free responder should do everything that you need it to do, but as your list grows, you should definitely consider upgrading.

However, having the small advertisements that the free services place in the outgoing messages may present a problem if the ads compete with what you are trying to sell.

They may even pose a problem if they do not directly compete with your product or business. Again, this depends on what you are trying to accomplish with your auto-responder.