7 Ways To Increase Your Social Media Marketing Strategy

If you are thinking about starting a blog or have been blogging for many years but the traffic and engagement or even sales have reached a grinding halt, it could well be time for you to transform your social media marketing strategy.

It is always a great idea to keep things fresh and up to date when creating a social media marketing strategy. There are a few things you can do in order to keep on top of new trends and increase engagement from your peers.

Why is social media marketing important for a blogger?

As a new or seasoned blogger, it’s important for you to create a community around your blog. Your community is going to be made up of loyal readers, people who share your content, and those who purchase products or services consistently.

Social media is the bridge that connects your audience with your content.

Having a solid social media marketing strategy is going to not only increase traffic and engagement, but it will also increase your income.

Check out the following ways to transforming your social media marketing strategy if you are ready to:

Increase your blog traffic.

See better engagement across social media and on your blog

Build a supportive and loyal community of readers and buyers

1. Set Defined Goals

Before you can even begin mapping out your social media marketing strategy, you have to set clear and well defined goals. You need to know exactly where you are and where you want to go.

Think of your goals as your GPS. Document your starting place and where you want to end. For example, I am starting with a group of 100 people in my Facebook group and I’d like to have 1,000 by the end of the year. Having defined goals will eliminate the guesswork and you’ll also have to opportunity to see just how much you’ve grown over time.

2. Deliver Content Wisely

Your audience’s problems are not only key to your content marketing strategy but also your social media strategy.

You have to not only provide great content, but provide great content in a way that your audience can best receive it. If your target audience is young male body builders, you may best reach them with live videos or short video clips that they can watch while at the gym versus long wordy posts.

Ensuring that what you are creating is received in the best way possible by your audience is going to increase engagement greatly.

3. Ask Questions

Such a simple thing is often overlooked. Simply asking questions at the end of social media posts can really increase engagement and even shares. Many of the post that do well for me are concluded with a question.

You can even do things to get your audience more involved: for example, asking them to tag a friend or share their favorites, or top things related to your post topic.

4. Share Content from Top Influencers

This can really help increase engagement. You should already be sharing 80% of others’ content, but many people are not sure what to share or whose content to share.

Try taking a look at some of the content of the top influencers within your niche. By sharing their content, you are showing your audience that they can trust you because you are willing to reach outside of your own work to connect them to useful content. When your audience feels that they can trust what you share, they begin to trust you and your brand and will be more willing to interact and engage with your content.

5. Focus on What Works For You

Just because you see others doing well on Facebook, doesn’t mean Facebook is for you or your blog.

Be sure to check your analytics and take note of which social media platforms are driving the most engaging traffic. I get a lot of traffic from Facebook because of the promotional groups I participate in. This isn’t engaging traffic.

Wherever you are getting organic traffic, that’s where you should focus your efforts. Every platform isn’t designed for every blog or blogger. Go where your audience is. My audience is made up of moms so Pinterest is a great platform to focus my efforts on. Focus on what works best for you, not on what others say you should focus on.

6. Be Transparent

It’s okay to be open with your audience. You don’t have to give everything away, but you should share some personal moments from time to time with your audience.

Social media allows us to connect with our audience in a more personable way. Use it to make sure you are creating that connection. Post a photo of your dog lying next to you while you work, share a story about a time you failed in your business, things like that not only connect us, but humanize our brands.

When your audience gets to learn more about the real you, they will want to engage and connect with you more.

7. Always Link to a Product

Whether it’s paid or free, you should always be sending your audience to some sort of product or service.

You want to give value in your posts and videos but always send them to get more. Every interaction is an opportunity. Many of us are afraid to promote ourselves, but if this is your livelihood, then you have to do more.

Link to opt-ins or paid products or services in your bios, on Pinterest, on live videos, within Facebook groups, on Twitter, everywhere. Remember, social media is a bridge. Use that bridge to get your audience to your blog, business, products, and services.

Social media is ever-changing. But you can always do these things to help you stay relevant and keep your audience engaged with your content.

Be sure to be social and actively respond and connect with your audience. Many people lose support by failing to respond to messages or comments. Even a simple, “thank you for sharing” goes a long way.

Whatever challenges you face in the world of social media marketing, remember to focus on what works best for you and what will allow you to best connect with your audience.

Maintaining a Successful Blog

Creating a blog is relatively simple. However, maintaining a successful blog is a far more difficult process. This is because there are so many different factors which can contribute to the success of maintaining a successful blog.

Some of these factors include the subject of the blog, the popularity of the blog and even the aesthetic layout of the blog. Additionally, the ability to properly promote the blog and reach a large audience of interested Internet users will also have a profound impact on its success.

Success KeyAlthough there is no one simple formula for creating and maintaining a successful blog, there are some basic tips which can help to ensure a blogger will enjoy success with his blog. This article will outline some of these basic tips including posting new entries regularly, writing for a specific audience and properly evaluating changes made to the blog.

Posting New Blog Entries regularly

the importance of posting new blog entries on a regular basis cannot be underestimated. This is so important because regular postings offer dedicated blog visitors an incentive to keep returning to the blog.

Readers may visit a blog originally by chance but become committed to returning to the blog regularly based on the content which is provided on a regular basis. If the blogger allows the blog to become stagnant, the readers do not have motivation to keep coming back to the blog.

However, if there are new posts on a regular basis, visitors are likely to return to the blog often in anticipation of new postings.

The length as well as the depth of a blog post can vary considerably based on the subject of the blog and the expectations of the target audience. However, in many cases even a relatively short blog entry offering only a small amount of information may be enough to keep readers interested.

This can be useful when the blogger is unable to provide in depth posts but in the long run, blog readers are looking for a certain degree of sustenance and will likely expect the blog to be updated with new posts regularly.

Furthermore they will come to expect a certain voice and quality to the blog posts so bloggers who enlist the use of guest bloggers should carefully screen guest bloggers to ensure they are capable of posting blogs the audience will appreciate.

Understanding the Blog Audience

Successful bloggers should also be adept at understanding the blog audience. Most successful blogs focus on a rather exclusive niche which draws a unique set of visitors.

By keeping the information posted in the blog related to this niche, the blogger helps to ensure the audience will remain interested in the blog. However, the subject matter is not the only important aspect related to understanding the target audience.

Bloggers should also be well aware of the type of information the blog readers are seeking and the way in which they prefer to have the information provided. This is important because some blog readers may enjoy lengthy pieces while others may prefer posts which are brief and to the point.

Get Your Blog Noticed

Good Blogging Techniques

There are many ways to get your blog noticed and I am going to share with you today 5 tips to make sure you get plenty of traffic, leads and income from your blog. This is more than just about how to advertise your blog, this is about how to get people to remember your blog once they have seen yours.

It’s far easier to get people to return to your blog than it is to find new people to visit it in the first place. If you are providing value that is entertaining then next time someone is doing a search and sees your blog pop up in the listing there’s a good chance they will click on the link.

You need to know how to build a successful blog in order to get your blog noticed so that people will return time after time. Many people to get their blogs noticed but don’t see a return in traffic as they have over done things. In this list below you will find what you need for a successful blog.

Get Your Blog Noticed

  • Eye catching header and theme.
  • Provide valuable and helpful content.
  • Use images, video and different text within your posts.
  • Make your blog easy to navigate.
  • Link to other relevant posts within your blog.

Your Header and Theme – the header is the first thing people will see when you page opens and next will be your theme. You want to keep these looking smart and organised, nothing worse than a messy website where everything is mixed up. Keep these simple and remember the saying, less is more.

Your Content – If you want people to return then give them something to make them return in the value of your content. If your content is boring and not informative they will never come back. Your content is where you can have a big impact if they return or not.

Images, Video and Text – You want to make your blog a place where people want to be, so using images and video is always a great way to keep people reading. Remember a picture paints a 1000 words. Your text can also be used as a way to get people to return, if it’s easy to read with bullet points and small paragraphs then people will like that much more. Combining all 3 and you are onto a winner.

Navigation – No matter where you are everyone hates feeling lost, so don’t let people get lost in your blog. Use the navigation tabs to describe what they will find under each tab, sound a bit obvious I know but you will be amazed at just how many people do not use this to its full potential.

Linking – By linking to other posts within your blog you are doing two things, first making your blog sticky so people stay there in the first place. And second it means you are deep linking within your own blog and Google likes that. There is a third and that is you are helping people find even more information than what they were expecting should they need it.

Your blog could be summed up as a restaurant; if the foods crap you’re not going back. The same can be said about you’re blog, if you are providing a great service then people will return, they will also share your blog with their friends on the social networks as long as you have installed them on your blog.

Once you get your blog noticed you will have an abundance of traffic, leads and income which will secure your long term financial future and this is what blogging for profit is all about.