You Will Never Have A Viral Blog post

We all, as bloggers and business owners crave that one day what we write about will be seen by the masses, we need our posts to go viral. A single viral blog post can make your website a hot property and create a huge buzz around your business brand very quickly.

imagesSo what makes a post go viral?

Let’s dissect some recent posts that captured readers’ attention and attracted loads of social media shares. Here are some examples and lessons from blog posts that went viral.

 

 

 

1. Positive content

Uplifting content gets shared more than you may believe. Practical advice that can help improve life skills is always in demand. There are countless posts that hand out tips on leading a happier and more fulfilling life. Some do it better than others and make readers care enough to share.

I discovered “30 Things to Stop Doing to Yourself’” on StumbleUpon. The post has garnered over half a million likes, over 20,000 tweets and thousands of shares on other social media.

a. The enticing headline:

A post’s headline is a key viral driver. Unless it motivates readers’ enough, it won’t get clicks no matter how great your content may actually be. Negative headlines have been seen to convert better than positive titles. Readers can be skeptical of positive superlatives like ‘best’ and ‘most’, perceiving them to be cliché or an attempt at endorsement, and view negative ones like ‘worst’ or ‘never’ to be authentic and impartial. In this post, use of the negative word ‘stop’ makes readers pause and wonder if there’s something they’re doing that they shouldn’t.

b. The list

Time and again, studies and split-tests have shown that headlines containing numbered lists attract massive click-throughs.
c. Structure:

Online readers get put off by chunky paragraphs and scarce use of bold and italicized font. “30 Things to Stop Doing to Yourself“’ presents 30 points in numbered list with no more than four lines under each. It’s easy to read and digest.
d. Actionable tips:

The post offers readers actionable advice that can be incorporated right away. Every tip tells you what to stop doing and what positive action to take. Some also have links to books on a similar topic for further reading.

2. Personal stories

A well-told first personal account of an experience and lessons learned thereof adds authenticity and makes for an interesting read.
Consider a recent LinkedIn post ‘Why I won’t take your business card’ that was shared 281 times and elicited several comments and opinions (some from the top 1% of most viewed profiles on the network).

The post discusses the importance of building relationships over making an explicit sale at networking events through the lens of a marketing strategist who found herself in a similar situation.

While the honest narrative is compelling enough to encourage responses, the author ends her post by asking questions and soliciting comments. A simple “do you think……” or “I would love to hear your opinion on……” at the end of your blog post can nudge readers into leaving a comment. Even one or two comments encourage more people to comment, which in large part, can be attributed to the psychological phenomenon known as ‘social proof’, where we are influenced by and conform to others’ actions.

Another hugely shared (4,685 times on LinkedIn) post ‘Four Business Rules I Learnt in Kindergarten’ is an example of the author’s creative and playful approach to discussing a serious business topic. Attracting over 400 comments, the post struck a chord with readers for delivering simple yet valuable lessons we sometimes tend to oversee. A black and white photograph accompanying the post gives it a warm picture book feel, and really sets it apart from other LinkedIn posts.

3. Make it intriguing

imagesExplore ways to deliver useful content without sounding like thousands of other posts doling out tips and advice on the same topic.

A great example is ‘Marriage Isn’t for You’, which not only managed 10,000+ shares on Twitter and Facebook, but also landed the writer a book deal.

Two things work for the post:

The interesting headline that instantly incites curiosity. There’s also more to the headline than meets the eye (a clever move by the writer), which lifts the value of the post.
A refreshing and heart-warming take on marriage. Check out the post here.

Say you’re giving financial advice to entrepreneurs. A title such as ‘Here’s Why You Can’t be the Next Millionaire’ is a more intriguing title than ‘How to be a Millionaire’, which is pretty standard stuff for blogs in your niche.

Instead of saying what you should do to set the cash registers ringing, you can explain what you may be doing now that’s keeping you from being the next millionaire. ‘A Little Mistake that Cost me $7000 a Year’ is another click-worthy title and an interesting lesson on preventing financial mistakes.

If your title is a click-magnet, make sure your content sustains the curiosity created by it. Also remember that it may not be possible to drum up a captivating, click-worthy title for every post.

4. Capitalise on the most happening news events

Readers tend to get behind blog posts surrounding buzzing news and major events they’re exposed to on news sites, in the papers and on their social media pages.

Oxfam GB timed their blog post on maternal health around the birth of Prince George, a hugely popular event that took the web by storm. The charity organisation used Facebook to draw attention to their blog post and delivered the important message that every baby’s arrival into the world is a cause for celebration.
Use Google Trends, BuzzFeed, Twitter, Digg, StumbleUpon and Reddit to stay on the pulse of trending news items. Explore possible ways of relating news stories to your niche. Lessons, opinions, potential consequences : there are many ways in which you can use viral news to grab readers’ attention and encourage shares.

Finding blog post ideas

Viral Blog posts with useful content keep readers coming back for more. You must keep posting new content on questions people are asking, topics they’re searching for, and discussions they’re having online.

It continuously supply blog post ideas. You’re sure to find issues and topics that may have escaped your radar. Don’t worry about the spelling, grammar and style of forum posts, they are bound to be very casual. Focus on what people want to know about and the kind of problems to which they’re soliciting advice from fellow forum members.

Identification of forum members occurs through user names and some forums also allow guests to comment. Naturally, discussions are honest and open. This gives you a chance to really get into people’s minds and understand their needs, problems, interests, fears and lifestyles.

Quora

It is an authoritative and popular Q&A social media site that can help you zero in on winning blog post ideas. Its early adopters were technology pundits, internet marketing gurus and entrepreneurs. As such, the content quality and credibility of the site ranks highly.

You can type a keyword to see questions related to your topic. You can also test if potential blog topics may generate interest and response from readers by posting questions and seeing if they’re answered.

Yahoo! Answers

It is another community-powered Q&A site covering 25 categories. You will not find as high a number of intellectually curious and elite members on the site in comparison to Quora. There is, however, no dearth of opinions, musings and personal experiences, which can spark off interesting blog post ideas.

Parting tips

Here are a few more tips to make your content move and become viral posts.

Analyse blog comments for ideas
To increase views, link to past and future posts
Post to Facebook, Twitter and Google+
Submit to Reddit, Digg, Delicious and StumbleUpon.

What about you? What content and headlines have you found to work? Look forward to your insights in the comments below.

5 Blog Topic Tips

Never Run out of An Idea for A Blog Topic Again.

Below are five Simple Blog Topic Tips that Work

Developing new and exciting article topics, titles and inspiring headlines can be challenging for content marketers due to the overwhelming amount of existing online content.

To help content producers and bloggers create lists of article topics and create great headlines when they face writer’s block, I’ve listed five topic creation techniques you can use to make sure you never run out ideas for blog topics.

 

1. Use the blog topic generator

The Blog Topic Generator is a HubSpot tool which generates a list of article topics based on the keywords you input.

For example, if you fill in the fields using keywords SEO, content marketing, and social media, Blog Topic Generator will generate potential topics such as 10 Signs You Should Invest in SEO, What Will Content Marketing Be Like in 100 Years?, and 15 Best Blogs to Follow About Social Media.

Using Blog Topic Generator to develop a list of article topics saves you a tremendous amount of time because you’re getting a tool to do the preliminary brainstorming work.

2. Play the ‘Ad Strategy Game’

Here’s how the ad strategy game works:

Create a list of marketing practices such as content marketing, SEO, and social media marketing.
Create a list of industries such as accounting, manufacturing, and retail.
Select a marketing practice and industry.
Develop an article topic based on the marketing practice and industry. For example, if you select content marketing and retail, create articles such as 5 Content Marketing Secrets Retailers Should Know or How Content Marketing has Revolutionized Retail.

While the ad strategy game is similar to the function of Blog Topic Generator, it’s slightly different because it forces you to think outside the box using your own creative juice and develop article topics that the Blog Topic Generator can’t produce.

3. Visit your older articles

Visit your older blogs and develop new article topics based on them.

For example, if you’ve previously written articles such as 5 Digital Marketing Trends in 2013 Every Entrepreneur Should be Aware Of or Unraveling 10 SEO Tips Digital Marketers Must Know in 2013, create new articles such as Entrepreneurs! Pay Attention to These 5 Digital Marketing Trends in 2014! or 2014 SEO Secrets Revealed. This approach will help you develop articles quickly since you’re just updating new versions of older blogs.

As a bonus, developing new versions of previous articles gives you a chance to perform internal linking and boost search ranking. When you create a new version of an older article, you can link the new version to the old one, and vice versa, and pass SEO juice between the two. This tactic will help both pages improve their search ranking. To learn more about internal linking, read HubSpot’s Deep Dive Into Internal Linking for SEO guidebook.

4. Think about your clients’ pains

Come up with different client pains and address them in your articles.

For example, if you’re a social media marketing agency and your clients have trouble attracting customers over the summer because their target audiences are on vacation, you can write an article on how businesses can stay top-of-mind with prospects by using mobile Facebook ads. Customers who are on vacation go online more than ever these days to post holiday photos, stay connected with friends back home, or browse for local restaurants and events.

Thinking about your client’s pains and developing topics based on them will help you generate plenty of article topics because your customers, just like every other business, have numerous problems.

5. Think about your product benefits

Think about your product benefits and create articles on each benefit.

For example, if you offer social media marketing services, write an article about how social media is an effective marketing research tool.

Then take it further. Maximize the number of articles you can write for each benefit by showcasing the benefit from different angles. For instance, you can develop articles such as How Facebook Helped Me Discover 10 New Clients, 10 Effective Ways to Use Twitter for Marketing Research, and 18 Simple Ways to Generate Inbound Leads Using Instagram. These articles all focus on the central benefit: social media is a powerful marketing research tool.

Once you’ve developed a large list of topics, schedule them in a content calendar. A content calendar helps vary different topics so that you avoid writing articles about the same benefit too close together.
Wrapping it up

With the increased usage of content marketing by companies, content marketers are expected to develop new, enticing articles on the fly to compete for consumers’ attention. This can be mentally challenging because it’s difficult to constantly create new article topics.

By using the five techniques above, you can leverage free tools such as the Blog Topic Generator to develop new article topics easily and quickly, visit older blogs for inspiration, and think about your clients’ pains and create numerous articles to address their issues.

If you’ve other topic creation approaches you want to share, please leave them in the comments section below!

Finding Your Blogging Niche

Finding your blogging niche should be one of the aspects of blogging which the blogger carefully considers before starting a blog.

This is especially important if the blogging is being done for the purpose of financial compensation. Ideally a blog owner should select a blog subject about which they are passionate and knowledgeable.

However, bloggers should also carefully consider the direct competition as well as the purpose of the blog before starting their blog.

This message will discuss these considerations in greater detail in an attempt to assists bloggers in choosing a subject for a new blog.

This information is applicable to both bloggers who are completely new to blogging as well as experienced bloggers who are considering starting a new blog.

Isolating Your Interests

One of the first considerations for a new blogger is his personal interests.

This is important because a blogger who is passionate and knowledgeable about a particular subject will not only have an easy time coming up with ideas for new blog posts but will also likely be highly successful.

This success will likely be attributable to the fact that blog visitors can sense his passion for the subject matter and greatly appreciate the knowledgeable posts which are informative and accurate.

The interests of the blogger may run the gamut from subjects which are widely popular to subjects which are of interest to only a small subset of the population.

However, there will likely be interested readers regardless of the subject of the blog. Therefore bloggers are not discouraged from opting to blog about even the most obscure subjects.

However, bloggers who are seeking financial gain through high blog traffic should consider selecting a topic which appeals to a larger audience.

Evaluating the Competition

Once a blogger has selected one or more subjects he is considering for a blog, it is time to begin evaluating the competition.

This includes viewing other blogs covering the same subject matter. This will not only give the blogger a good indication of whether or not the market is already saturated with blogs on this subject and the quality of the existing blogs on this subject.

Based on this information the blogger can make an informed decision about whether or not he feels capable of competing for blog traffic with the existing blogs.

Considering the Purpose of the Blog

Another important consideration for bloggers is the purpose of the blogs.

Blogs can be created for a variety of reasons including financial compensation, personal use or to promote a cause. Bloggers who are starting a blog for personal use may only wish to consider their own interests when starting a blog because they are not likely seeking high blog traffic.

However, bloggers who are creating a blog for purposes of generating a profit or promoting a cause do have to consider factors such as the ability to generate blog traffic. In these cases the blogger should choose a subject which appeals to a large audience.

Additionally, the Internet should not already be saturated with blogs on this subject because it will likely be difficult for the new blog to garner a share of blog traffic.

Finally, blog owners should consider the quality of the blog they are capable of creating on a particular subject. The blogger should choose a subject where he is confident he can not only make regular posts but also ensure these posts are original, informative and interesting.

Blogging For High Traffic

Optimising Your Blog for Search Engines

Building your brand and blogging for high traffic to their blog and maintaining a successful blog should pay particular attention to search engine optimisation techniques which can help to improve the search engine rankings of their blog.

Search engines all employ some type of ranking algorithm which is used to determine the order in which websites are returned when an Internet user searches for information on a particular topic. However, not all search engines use the same algorithm for this purpose.

As a result there is no simple solution to optimising a blog for high rankings on all search engines. There are a few tips though which can be useful with most search engines. These tips include using relevant keywords, generating back links to your blogs and using image tags in a beneficial way.

The Importance of Keywords

The use of relevant keywords in blog posts is one of the most common and also one of the simplest ways to optimise search engine rankings. However, not all bloggers agree on the best ways to use relevant keywords to optimize search engine rankings.

Some bloggers believe keywords must be used often to create high keyword densities while others believe using keywords at lower densities of 1%-3% and paying attention to placement of the keywords is the most worthwhile strategy.

Still other bloggers argue that simply using relevant keywords as they come naturally in the flow of the blog posts is sufficient to ensure search engines understand the content.

Regardless of the keyword strategy a blogger opts to employ all bloggers can benefit from researching relevant keywords. They may have a blog which pertains to a general subject such as gardening but may not be aware of the search terms typically used by Internet users when researching this subject.

Fortunately there are many programs available which generate related keywords for a particular time which provides the blogger with other keywords they should consider incorporating.

For the example of a blog pertaining to gardening the blogger may want to use additional keywords such as container gardening or home gardening to attract more interest from search engine users.

Generating Favorable Back Links

Back links are also another common factor used in search engine ranking algorithms. Many search engines consider the number of back links pointing to a website as well as the quality of the websites which provide these back links.

This means the search engine rankings of the website which points to your blog could influence the amount of weight the back link contributes to your own rankings. This is because some search engines consider higher ranking websites to be more valuable than other websites which do not rank well and therefore reward websites receiving back links from these high ranking websites quite favourably.

Some search engine algorithms also consider whether or not the back links are reciprocated or not reciprocated. In these cases non reciprocal links are usually considered to be more valuable than reciprocal links.

Also, back links which come from link exchanges or link farms are typically not considered to be very influential to search engine rankings.

Images Can Improve Search Rankings

Bloggers should also be aware that any pictures used on their blog can be used to improve search engine rankings with some search engines.

This aspect of search engine optimization is often overlooked because many believe the pictures are not viewed by search engines.

While this is true the search engines do crawl the code of the blog in addition to the content on the blog. This means the search engine will view the information provided in the image tags.

Bloggers can take advantage of this by using the image tags to provide relevant keywords which can bolster search engine rankings.

However, care should be taken to ensure the keywords used in these tags also accurately describe the image because blog visitors will often see the text included in these tags when they scroll over a picture on the blog.

 

Blog content should never bow it’s knee to SEO!

The quality and readability of your blog content should never bow it’s knee to SEO!

imagesStill, SEO is a vital component of blogging… What you should seek to avoid is allowing your SEO tactics make your blog content confusing or hard to read. Ultimately your most important readers are humans, and not Google bots.

Too often bloggers will try so hard to chock their blogs full of huge and confusing keywords in order to get search to notice it. Ironically, if no one is reading those mechanical posts, Google won’t care so much.

So, blog your best first, then go back with SEO. SEO cannot be your starting point if you’re actually looking to write inspired, readable content.

Once you’ve written an awesome blog, go back and do the following:

  1. Make your H1 tag compelling to readers but make sure your Title tag is free of  literary features and stick to the keywords so search engines can actually figure out what your post is about.
  2. Pick at least one place in your post to link to another relevant site or post.
  3. Pick at least one relevant page with in your blog site to link to get readers seeing more and to get more links to yourself.
  4. Use at least one relevant image and make sure you tag it with the appropriate keywords so Google can see that you have some awesome content.

After you’ve finished you’re basic SEO on the post, there is still a lot more you can do to increase the SEO power of your post:

  1. Identify your main keywords and find other relevant posts on the topic. Then go comment on their posts and link back to your site. Don’t stress too much over whether or not they’re do follow blog, at the very least your creating relationships with other like minded bloggers.
  2. To boost interaction on your post and the amount of links, always make it a top priority to approve and respond to comments quickly. This will show people that you actually care about what they say and that you want them to keep coming back. In the end the people you engage with will give you more links in the future!

Things that are tracked are proven to improve more and perform better, so make sure you are measuring your results:

  1. Invest in social media analytics so you can monitor the effect your blog post is having. Cheap options like ViralHeat or more expensive ones like SpredFast will give you a lot of valuable information.  Services like these will tell you everything that happens in social media with your blog posts.  Identify your current performance level and aim to beat it!
  2. Monitoring your social media interaction will allow you to foster your blog conversation outside of your blog. Hook yourself up with Hootsuite or Seesmic so that you can see when anyone says something about your post, postivie or negative.

Devoting the extra hour to get these things done for you blog will help your awesome blog post get the coverage it deserves.

Ping Your Posts

Here is a helpful WordPress Pinglist to ping your posts to after writing. I have searched the Internet for the best and most up to date wordpress pinglist sites for use on your blogs. Finding them can be tough, and finding an updated list can be even more work. I have made it easy with this list. Just copy and paste into your wordpress site and you’re good to go. Don’t forget to press update after you have pasted the list below.

http://bblog.com/ping.php

http://blogsearch.google.com/ping/RPC2

http://ping.weblogalot.com/rpc.php

http://ping.feedburner.com

http://ping.syndic8.com/xmlrpc.php

http://ping.bloggers.jp/rpc/

http://rpc.pingomatic.com/

http://rpc.weblogs.com/RPC2

http://rpc.technorati.com/rpc/ping

http://topicexchange.com/RPC2

http://www.blogpeople.net/servlet/weblogUpdates

http://xping.pubsub.com/ping

http://blogsearch.google.com/ping/RPC2

http://1470.net/api/ping

http://api.feedster.com/ping

http://api.feedster.com/ping.php

http://api.moreover.com/ping

http://api.moreover.com/RPC2

http://api.my.yahoo.com/RPC2

http://api.my.yahoo.com/rss/ping

http://bblog.com/ping.php

http://bitacoras.net/ping

http://blogdb.jp/xmlrpc

http://blog.goo.ne.jp/XMLRPC

http://blogsearch.google.com/ping/RPC2

http://blogmatcher.com/u.php

http://bulkfeeds.net/rpc

http://coreblog.org/ping/

http://mod-pubsub.org/kn_apps/blogchatt

https://phobos.apple.com/WebObjects/MZFinance.woa/wa/pingPodcast

http://ping.amagle.com/

http://ping.bitacoras.com

http://ping.bloggers.jp/rpc/

http://ping.blogmura.jp/rpc/

http://ping.blo.gs/

http://ping.cocolog-nifty.com/xmlrpc

http://pinger.blogflux.com/rpc/

http://ping.exblog.jp/xmlrpc

http://ping.feedburner.com

http://ping.myblog.jp

http://pingqueue.com/rpc/

http://ping.blogg.de/

http://ping.rootblog.com/rpc.php

http://ping.syndic8.com/xmlrpc.php

http://ping.weblogalot.com/rpc.php

http://ping.weblogs.se/

http://rcs.datashed.net/RPC2/

http://rpc.blogbuzzmachine.com/RPC2

http://rpc.blogrolling.com/pinger/

http://rpc.britblog.com/

http://rpc.icerocket.com:10080/

http://rpc.newsgator.com/

http://rpc.pingomatic.com/

http://rpc.tailrank.com/feedburner/RPC2

http://rpc.technorati.com/rpc/ping

http://rpc.weblogs.com/RPC2

http://rpc.wpkeys.com/

http://services.newsgator.com/ngws/xmlrpcping.aspx

http://signup.alerts.msn.com/alerts-PREP/submitPingExtended.doz

http://topicexchange.com/RPC2

http://trackback.bakeinu.jp/bakeping.php

http://www.a2b.cc/setloc/bp.a2b

http://www.bitacoles.net/ping.php

http://www.blogdigger.com/RPC2

http://www.blogoole.com/ping/

http://www.blogoon.net/ping/

http://www.blogpeople.net/servlet/weblogUpdates

http://www.blogroots.com/tb_populi.blog?id=1

http://www.blogshares.com/rpc.php

http://www.blogsnow.com/ping

http://www.blogstreet.com/xrbin/xmlrpc.cgi

http://www.holycowdude.com/rpc/ping/

http://www.lasermemory.com/lsrpc/

http://www.imblogs.net/ping/

http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php

http://www.newsisfree.com/RPCCloud

http://www.newsisfree.com/xmlrpctest.php

http://www.popdex.com/addsite.php

http://www.snipsnap.org/RPC2

http://www.weblogues.com/RPC/

http://xmlrpc.blogg.de

http://workbench.cadenhead.org/weblog-pinger/

Maintaining a Successful Blog

Creating a blog is relatively simple. However, maintaining a successful blog is a far more difficult process. This is because there are so many different factors which can contribute to the success of maintaining a successful blog.

Some of these factors include the subject of the blog, the popularity of the blog and even the aesthetic layout of the blog. Additionally, the ability to properly promote the blog and reach a large audience of interested Internet users will also have a profound impact on its success.

Success KeyAlthough there is no one simple formula for creating and maintaining a successful blog, there are some basic tips which can help to ensure a blogger will enjoy success with his blog. This article will outline some of these basic tips including posting new entries regularly, writing for a specific audience and properly evaluating changes made to the blog.

Posting New Blog Entries regularly

the importance of posting new blog entries on a regular basis cannot be underestimated. This is so important because regular postings offer dedicated blog visitors an incentive to keep returning to the blog.

Readers may visit a blog originally by chance but become committed to returning to the blog regularly based on the content which is provided on a regular basis. If the blogger allows the blog to become stagnant, the readers do not have motivation to keep coming back to the blog.

However, if there are new posts on a regular basis, visitors are likely to return to the blog often in anticipation of new postings.

The length as well as the depth of a blog post can vary considerably based on the subject of the blog and the expectations of the target audience. However, in many cases even a relatively short blog entry offering only a small amount of information may be enough to keep readers interested.

This can be useful when the blogger is unable to provide in depth posts but in the long run, blog readers are looking for a certain degree of sustenance and will likely expect the blog to be updated with new posts regularly.

Furthermore they will come to expect a certain voice and quality to the blog posts so bloggers who enlist the use of guest bloggers should carefully screen guest bloggers to ensure they are capable of posting blogs the audience will appreciate.

Understanding the Blog Audience

Successful bloggers should also be adept at understanding the blog audience. Most successful blogs focus on a rather exclusive niche which draws a unique set of visitors.

By keeping the information posted in the blog related to this niche, the blogger helps to ensure the audience will remain interested in the blog. However, the subject matter is not the only important aspect related to understanding the target audience.

Bloggers should also be well aware of the type of information the blog readers are seeking and the way in which they prefer to have the information provided. This is important because some blog readers may enjoy lengthy pieces while others may prefer posts which are brief and to the point.

Find Your Blogging Niche

Find your blogging niche should be one of the aspects of blogging which the blogger carefully considers before starting to write a blog post.

This is especially important if the blogging is being done for the purpose of financial compensation. Ideally a blog owner should select a blog subject about which they are passionate and knowledgeable.

However, bloggers should also carefully consider the direct competition as well as the purpose of the blog before starting their blog.

This message will discuss these considerations in greater detail in an attempt to assists bloggers in choosing a subject for a new blog.

This information is applicable to both bloggers who are completely new to blogging as well as experienced bloggers who are considering starting a new blog.

Isolating Your Interests

One of the first considerations for a new blogger is his personal interests.

This is important because a blogger who is passionate and knowledgeable about a particular subject will not only have an easy time coming up with ideas for new blog posts but will also likely be highly successful.

This success will likely be attributable to the fact that blog visitors can sense his passion for the subject matter and greatly appreciate the knowledgeable posts which are informative and accurate.

The interests of the blogger may run the gamut from subjects which are widely popular to subjects which are of interest to only a small subset of the population.

However, there will likely be interested readers regardless of the subject of the blog. Therefore bloggers are not discouraged from opting to blog about even the most obscure subjects.

However, bloggers who are seeking financial gain through high blog traffic should consider selecting a topic which appeals to a larger audience.

Evaluating the Competition

Once a blogger has selected one or more subjects he is considering for a blog, it is time to begin evaluating the competition.

This includes viewing other blogs covering the same subject matter. This will not only give the blogger a good indication of whether or not the market is already saturated with blogs on this subject and the quality of the existing blogs on this subject.

Based on this information the blogger can make an informed decision about whether or not he feels capable of competing for blog traffic with the existing blogs.

Considering the Purpose of the Blog

Another important consideration for bloggers is the purpose of the blogs.

Blogs can be created for a variety of reasons including financial compensation, personal use or to promote a cause. Bloggers who are starting a blog for personal use may only wish to consider their own interests when starting a blog because they are not likely seeking high blog traffic.

However, bloggers who are creating a blog for purposes of generating a profit or promoting a cause do have to consider factors such as the ability to generate blog traffic. In these cases the blogger should choose a subject which appeals to a large audience.

Additionally, the Internet should not already be saturated with blogs on this subject because it will likely be difficult for the new blog to garner a share of blog traffic.

Finally, blog owners should consider the quality of the blog they are capable of creating on a particular subject. The blogger should choose a subject where he is confident he can not only make regular posts but also ensure these posts are original, informative and interesting.