7 Ways To Increase Your Social Media Marketing Strategy

If you are thinking about starting a blog or have been blogging for many years but the traffic and engagement or even sales have reached a grinding halt, it could well be time for you to transform your social media marketing strategy.

It is always a great idea to keep things fresh and up to date when creating a social media marketing strategy. There are a few things you can do in order to keep on top of new trends and increase engagement from your peers.

Why is social media marketing important for a blogger?

As a new or seasoned blogger, it’s important for you to create a community around your blog. Your community is going to be made up of loyal readers, people who share your content, and those who purchase products or services consistently.

Social media is the bridge that connects your audience with your content.

Having a solid social media marketing strategy is going to not only increase traffic and engagement, but it will also increase your income.

Check out the following ways to transforming your social media marketing strategy if you are ready to:

Increase your blog traffic.

See better engagement across social media and on your blog

Build a supportive and loyal community of readers and buyers

1. Set Defined Goals

Before you can even begin mapping out your social media marketing strategy, you have to set clear and well defined goals. You need to know exactly where you are and where you want to go.

Think of your goals as your GPS. Document your starting place and where you want to end. For example, I am starting with a group of 100 people in my Facebook group and I’d like to have 1,000 by the end of the year. Having defined goals will eliminate the guesswork and you’ll also have to opportunity to see just how much you’ve grown over time.

2. Deliver Content Wisely

Your audience’s problems are not only key to your content marketing strategy but also your social media strategy.

You have to not only provide great content, but provide great content in a way that your audience can best receive it. If your target audience is young male body builders, you may best reach them with live videos or short video clips that they can watch while at the gym versus long wordy posts.

Ensuring that what you are creating is received in the best way possible by your audience is going to increase engagement greatly.

3. Ask Questions

Such a simple thing is often overlooked. Simply asking questions at the end of social media posts can really increase engagement and even shares. Many of the post that do well for me are concluded with a question.

You can even do things to get your audience more involved: for example, asking them to tag a friend or share their favorites, or top things related to your post topic.

4. Share Content from Top Influencers

This can really help increase engagement. You should already be sharing 80% of others’ content, but many people are not sure what to share or whose content to share.

Try taking a look at some of the content of the top influencers within your niche. By sharing their content, you are showing your audience that they can trust you because you are willing to reach outside of your own work to connect them to useful content. When your audience feels that they can trust what you share, they begin to trust you and your brand and will be more willing to interact and engage with your content.

5. Focus on What Works For You

Just because you see others doing well on Facebook, doesn’t mean Facebook is for you or your blog.

Be sure to check your analytics and take note of which social media platforms are driving the most engaging traffic. I get a lot of traffic from Facebook because of the promotional groups I participate in. This isn’t engaging traffic.

Wherever you are getting organic traffic, that’s where you should focus your efforts. Every platform isn’t designed for every blog or blogger. Go where your audience is. My audience is made up of moms so Pinterest is a great platform to focus my efforts on. Focus on what works best for you, not on what others say you should focus on.

6. Be Transparent

It’s okay to be open with your audience. You don’t have to give everything away, but you should share some personal moments from time to time with your audience.

Social media allows us to connect with our audience in a more personable way. Use it to make sure you are creating that connection. Post a photo of your dog lying next to you while you work, share a story about a time you failed in your business, things like that not only connect us, but humanize our brands.

When your audience gets to learn more about the real you, they will want to engage and connect with you more.

7. Always Link to a Product

Whether it’s paid or free, you should always be sending your audience to some sort of product or service.

You want to give value in your posts and videos but always send them to get more. Every interaction is an opportunity. Many of us are afraid to promote ourselves, but if this is your livelihood, then you have to do more.

Link to opt-ins or paid products or services in your bios, on Pinterest, on live videos, within Facebook groups, on Twitter, everywhere. Remember, social media is a bridge. Use that bridge to get your audience to your blog, business, products, and services.

Social media is ever-changing. But you can always do these things to help you stay relevant and keep your audience engaged with your content.

Be sure to be social and actively respond and connect with your audience. Many people lose support by failing to respond to messages or comments. Even a simple, “thank you for sharing” goes a long way.

Whatever challenges you face in the world of social media marketing, remember to focus on what works best for you and what will allow you to best connect with your audience.

Tips To Increase Page Rank

Page Rank is a link analysis algorithm which is used by search engines to determine relative importance of your link within their database. Within this post I will show you how to increase page rank of your site.

So here is how page rank is calculated.

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

Backlinks.
Inbound links.
Internal links.
External links.
No-Follow links.
Do-Follow links.

Google and other Page Ranking sites analyse these links and assign a numerical page rank from 1 to 10 to your website.

How To Increase Page Rank?

1. High Quality Content:

In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.

2. Site Submitting:

To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.

Some Good Web And Article Directories Are:

DMOZ
Best Of The Web
Ezine Articles
Article Base

3. Guest Posting:

imagesThis is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:

This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:

Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank.

6. Commenting On Other Blogs:

Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

7. Social Bookmarking:

Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:

Facebook
Google Plus
Squidoo
Digg
Hub Pages
Stumble Upon

8. Website Accessibility:

If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:

As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:

You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Create Multiple Pages:

If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:

Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

13. Using Signatures:

You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?

Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:

Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.

Do You Just Press Publish Then Hope?

Are you the sort of blogger who just presses the publish tab and then hopes for the best?

The publish then hope approach will never get you or your posts noticed, not in a million years.

There are a few things you can do to increase your readability before you press publish then hope for the best.

  1. Don’t be caught out by the grammar police. imgresWhen you have finished your writing always check the spelling and grammar of the post or article, use the spellcheck option or a service like Grammarly. Proofreading is always a good idea, read it out loud, check headings, titles and cross check citations. It is always a good idea to check your work more than once before publishing.
  2. Try to link to old content on your site. Internal linking will improve the structure of your website, increase the overall authority of your sites internal pages thus improving the likelihood of inbound link potential. To do this is quite simple, open an old published post, and find the relevant place in the article to place the link to the new page or post.
  3. Always post to Facebook. When a new post is placed on Facebook add an enticing & interesting sentence that will capture peoples attention, explain briefly the benefits of reading further and how your article will help them.
  4. Post to LinkedIn. This something I do all the time, not just to general LinkedIn followers but to all the groups I am in, there are a lot of good professional marketing groups on this platform. At the time of writing there is not too much spam either which is helpful.
  5. Tweet about it. Write a short, jazzy introduction to your new post to grab the interest of your followers and in turn attract new followers to your brand. Include a hashtag or two but don’t over do that part.
  6. Reddit is a very useful tool. Post here as well. Most Reddit users are addicted to the site, and their readers very often share content, opinions good or bad on articles, posts or images shared.
  7. Create a question at the end of a post. When you do this it will encourage your readers to think deeply about the topic and also you will be able to engage with them more significantly.
  8. Share on news aggregation sites. Platforms like Alltop serve as a great resource where readers can find loads of content on the subjects that interest them. Many bloggers share their content on these type of sites to gain an influx of new quality traffic and leads.
  9. Send your subscribers an email. imagesA lot of internet marketers mail their list on a daily basis, others prefer two or three times a week, but whatever your preference is always send a mail out when you create a new piece of writing. My preference is Getresponse.
  10. Publish to relevant networks. Whether it be Instagram, Tumblr, Pinterest, Snapchat, Stumbleupon or Google+ just share it, get it out there and become noticed.
  11. Comment on other peoples posts. This strategy is great for building rapport and trust and will gets you good results, keep providing value and the winning formula will prevail.
  12. Always respond to comments on your blog posts and return the favour. It can be time consuming but will be worth it in the end, you will gain a good reputation and in-turn more followers.
  13. Follow these ideas and never worry about the publish then hope conundrum ever again.

How To Get A Bigger Blog Following

Allow me to show you 10 Ways to Interact With Your Readers and Get a Bigger, Better Blog Following.

Focusing on creating excellent blog content that can generate awesome engagement is a great idea. I always encourage it, and many business blogs are making sure to post excellent content for excellent engagement.

However, a major problem many blogs are facing is that they create content that drives engagement, yet over time, the engagement dwindles.

imagesJust what’s happening? Is it your blog content or something else? The biggest problem is usually the fact that businesses aren’t interacting with their readers, and if readers don’t get interaction, they aren’t as likely to keep commenting. I am going to take a look at just how you can interact successfully with your clients through some great tips and steps.

1. Read Your Comments Regularly. If you want to make sure you are consistently interacting with your readers, the best way is to make sure you are reading your comments regularly. You can check your website daily, use comment tools like Disqus, or use comment moderation to make sure you see each and every comment, giving you the chance to respond. In fact, no matter what tool you use, comment moderation is something that you should use to make sure you don’t miss any comments and can also control what gets through to your website.

2. Respond to Comments Quickly and Ask Questions. By checking your comments daily, you will have the chance to respond to them quickly, instead of letting them sit there for awhile. The faster you are able to respond, the better it will look to your readers, which can be a great encouragement for them to comment more. When you respond, try to come up with something unique for your response outside of the usual, “Thank you” response. You can address what the reader says specifically and you can also ask him or her a question to further the discussion. If they don’t want to answer publicly, you can encourage them to email you. One question to ask is what type of blogs they’d like to see in the future and just what it is about the post they liked. This can help you develop more ideas for future posts, tweaking them to your visitors’ wants and needs.

3. Listen and Use Client Questions as Blog Topic Ideas. A great way to be successful by interacting with your readers is to listen to your clients and use their questions as blog topics. Readers like to know that they are being listened to and you can show this by not only responding to their comments but by also using one of the questions or suggestions as your next blog topic idea. You can ask your readers what they would like to see more of in your blog postings. In addition, when they comment on a blog, ask what in that topic area they would like to see more of. This could even provide you with the chance to research different aspects of your industry, becoming better informed as well.

4. When You Share Your Blog, Mention People and Ask Them to Share. Do you have some clients that interact more with you or that you follow on Twitter? Then take this as a chance to mention them when you share your blog, asking them to share it as well. Something you will see is that people do enjoy being addressed individually, feeling as if you are focusing predominately on them. Your tweets or other social media posts might come across as too standoffish, even if you believe you are talking directly to your clients. However, if you specifically mention a few, asking them to share, you will find that they are more receptive and willing.

5. Write Blog Posts on Trendy Topics to Create Discussions. You want to make sure that you are writing evergreen content to make sure many of your posts stay popular throughout the months and years. However, if you want more interaction on your blog, you will also need to write on trendy, or even controversial, topics to generate discussion. Always make sure that you write delicately if you do address a controversial topic to avoid people misunderstanding your post.

If you aren’t comfortable with writing on the latest controversial topic, then you can still write on something currently trending. For example, at the time of writing this blog, the Hugo Awards were experiencing a huge controversy regarding their awards. If you don’t want to write on what is referred to as “Puppy-gate” but want to write on the awards themselves, then do so. You are still writing on something trendy that is likely to drive interaction, but you aren’t focusing on the controversial aspect of it.

6. Ask Your Clients to Comment After They Read Your Post. If you are still looking to drive engagement on your blogs or social media posts, a great way to encourage it is to ask people to comment. Did you write a list? Ask people to comment with their favorite points. Did you write a post about a product, service, or news item? Ask people’s thoughts on it. Make sure you address the question as if you were directing it to the individual reading the post. This will help make it feel like it is directed at the person who reads it, making them more likely to comment. Once they’ve commented with their answers, always remember to respond and ask even more questions to develop a conversation and relationship with your readers. A great way to make sure you keep a conversation going is to ask open-ended questions, leading your customers to talk more and interact frequently.

7. Provide Value Not Only in Your Blog, But Also in Your Comments. Every aspect of content needs to have some sort of value that can be offered to your readers. You want to write blogs that provide value because your clients are likely to comment more if they learn or receive something by reading. In addition, when your clients comment, you need to make sure your comment provides excellent value as well. This can be by answering a question the client asks or asking them questions to further the discussion and learn more about what your clients want and need from your blog. Value is a great way to help you rank and will also help you keep your readers coming back and commenting.

8. Get Rid of Spam Comments or Use Comment Moderation. As I mentioned above, comment moderation is a great way to ensure you see every comment and respond to it. It also helps you to weed out spam comments. Comment spam is unfortunate for many reasons including making your blog look unprofessional to first time visitors or even your recurring readers. It also can make you ‘lose rank‘ with Google. You don’t want any comment spam and without a comment moderation system chances are you will get spammed.

9. Respond in an Easy-to-Understand Manner. Another way to help boost success when interacting with clients on your blog is to make sure you respond in an easy-to-understand manner. You already know that you need to make sure your blogs are easy for any reader to understand, but the same also goes for your comments. Keep the jargon out of your responses and talk to your clients in a manner they will understand. If you don’t, you might just see them leaving your site for a competitor that is more willing to talk without jargon. You don’t want to talk down to your clients, but you also want to make sure you aren’t confusing them.

10. Keep All Interactions Positive and Upbeat. An excellent way to make sure readers are willing to continue interacting with you on your blog is to keep everything positive and upbeat. People respond better to optimism and positivity, regardless of how much negativity you might see currently online. We all crave some measure of positivity, and readers will be more likely to talk with you if you keep things happy and nice. This is true whether clients are asking questions, saying they appreciate your company or even if they are disgruntled.

Talk the Talk and Interact With Clients!

Use these tips to make sure you are able to interact well with your clients. By interacting, you will see amazing success both in engagement on blogs and social media, as well as more revenue. You may even see a boost in traffic because happy customers will talk and tell their friends. If you are looking for excellent content that can start a great interaction chain before you respond to clients, then you are in the right place. Express Writers offers excellent blog content for all of our clients, giving you the chance to get interaction and boost traffic and revenue. Take a look at what we can do for you. Which of these suggestions do you plan on trying first?

Tools For Content Marketing

Producing great content is very important, so I have decided to give a few of my secrets away showing you what I consider to be some of the best tools for content marketing.

You need to be attracting hundreds if not thousands of people to your articles, blog posts & services in order to increase your subscriber list and grow your authority as an expert in your chosen field.

The list below will show you how to write engaging blog posts, create many article ideas along with very attractive headlines, also I show you how to distribute your content and much more.

Getting Content Ideas

Topsy will allow you to find the most popular content on Twitter, it is great for generating ideas for your daily blogging efforts. You can discover exactly who is sharing and see what and who the key influences are at any given time. You can see who has re-tweeted your content simply by putting in a blog post url and clicking search. Also there is a cool tab called “influential only” which will show you who the most influential people are who have shared an article or blog post, it’s a great way to build relationships with others. Add value & promote for them and they will do the same for you, it’s win win all round.

BuzzSumo will help you find the most popular content on any subject you care to think of. Obtain detailed stats on social media from the dashboard, and find the most shared content and those sharing it. Search any keyword and see the main people influencing that subject field. There are so many things you can do with this tool, check it out to see what I mean.

All Top allows you to discover all of the top blogs on any given subject by aggregating the best of the web. Find a category you are interested in from the dashboard and keep track of the most recent popular posts, giving an endless array of content ideas.

Tag Board, here find interesting content on any topic, by entering a hashtag and watch as the tagboard retrieves countless amounts of epic content from across the internet. It does this by aggregating all of the recent posts from, Google Plus, Twitter, Instagram & Facebook and many other social media platforms that contain the particular hashtag you are after.

Feedly helps in the finding of great content ideas to share online, again this tool will aggregate all of your selected favourite blogs in one easy to navigate dashboard.

Scoop It Here find numerous content ideas by doing a quick and easy search. Nice piece of kit, simple to use.

Social Crawlytics With this tool discover some of the most in depth social sharing data available on the net, and find out which posts are the most popular on the top social media sites around like LinkedIn, Facebook & Twitter. Identify the most popular content on your website, thus allowing you to see what is working and what is not. This will give you constant information as to what to blog about next, and which services & products to promote, great for affiliate marketing ideas.

Quora is a great little Q & A facility. The questions here are usually unique, interesting & intelligent asked daily, which will allow you to find new angles to master in any new content marketing campaign. Explore new and interesting ideas for articles and blog posts alike, also good for email marketing content ideas as well as any videos you may be thinking of doing. Quora is not like Yahoo Answers where there is so much repeated waffle and garbage talked about.

Listly Here you can simply type in any keyword and get hundreds of content ideas on any topic, I use it for headline engagement.

Uber Suggest Is great for long tail keyword research and generating new topic ideas as well as finding new keywords to use.

Gaining Creative Content

Toggl Is a cool little productivity tool, it is a simple time tracking tool. To use it just enter the task you are currently working on and click start. Toggl will track your time in the backgound thus keeping you focused on the task in hand.

Evernote can go hand-in-hand with Google Drive & is ideal for writing your blog posts within the system they provide. With Evernote you are able to record audio and turn it into text, free of charge.

Quabel is a distraction free writing app that allows people to focus on creating content speedily. Set yourself a goal and let the timer begin, also this will back up your work as you create it, automatically.

Stay Focused is a Google Chrome extension which blocks sites which appear as time wasting ones, there is also a Firefox plugin called Leech Block which does a similar job.

Camtasia is excellent for creating video, for Mac users then Screenflow is probably best.

Audacity is a free audio editor for those who want to create great podcasts and place them on sites like itunes, soundcloud or stitcher radio.

Canva will help you create very engaging graphics even if your design skills are not too good. There are built in templates to help create social media posts, blog graphics, pinterest photographs, twitter headers, Kindle & facebook covers plus there ads. Creating cool looking graphics is of paramount importance these days when dealing with any kind of social media platform.

Pic Monkey is another photo editing tool that makes life easier when creating images for blog posts, to gain attention.

Pixabay has thousands of copyright-free images that can be used on your blog or
ever for commercial use. No registration is required.

Unsplash Gorgeous, copyright-free images.

123rf  One of the most affordable stock photography sites online. It’s about
a dollar per image.

IconFinder allows you to use icons in blog images.

GraphicRiver Thousands of icons, web graphics, infographics, and other design elements that you can use in your blog posts. Here’s a quick image I whipped up using some cool graphics from GraphicRiver…

ReciteThis Create picture quotes. Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.

Slideshare – Find unique and engaging Slideshare presentations to embed in your
blog post. Fun and easy way to add value to your posts AND stand out.

Recordit Make your content stand out with animated screencasts. Record quick videos with Recordit and then turn them into animated gifs that you can put in your blog post. It’s a great way to make your article stand out from the rest. These also work well on Google Plus.

Wordle Create beautiful word clouds in just a few clicks.

QuotesCover  Create beautiful picture quotes for Facebook, Pinterest, Twitter, Google Plus, and Instagram. QuotesCover makes it easy.

 

Blogger Outreach

The first step to blogger outreach is finding the top influencers in your niche. The best two tools for identifying the top bloggers and social media influencers are Topsy and BuzzSumo. On Topsy, you can enter ANY url (or blog post) and find out the top social media users who shared that article. This is a super easy way to find the top bloggers who are most likely to share your article. The other is is BuzzSumo. Simply enter your main keyword and find the top social media users around that topic. After every post you write, send a personalized email to at least 50 related bloggers and let them know about your latest blog post. This alone can easily generate thousands of highly-targeted visitors. In fact, if I could only choose ONE strategy for promoting my content. This would be it. Even above email marketing.

BuzzStream  One of the most popular platforms for blogger outreach. Buzzstream allows you to scale your blogger outreach without losing the personal touch.
You can build a list of influencers, create email templates, set reminders, schedule emails, track your conversation history, and more.

Contactually Helps you track, manage, and build relationships with other top bloggers. Gives you a systematic way to scale your relationships and keep up with the people who
matter. You can also use their ScaleMail feature to send up to 250 personalized messages. Add a few personal notes to each one and then click send to broadcast your email to all of your contacts. Contactually allows you to create ongoing, meaningful conversations.

InkyBee One of the best tools for finding the most popular bloggers in any niche.
Gmail Canned Responses – Gmail has a magical little add-on that is perfect for content marketers. It’s called “Canned Responses”. First, you’ll need to open up your Gmail settings and click on the “Labs” tab. From here, you can enable “Canned Responses” in your Gmail account. You just enabled a hidden feature that could easily save you hours of time every month.

You can now start creating email templates for your blogger outreach, customer support, frequently asked questions, joint venture emails, and more.
I have 5 different email templates I use for blogger outreach. So each time I publish a new blog post, I can click one button and upload one of my favorite templates. From there I do a bit of customization. I like all of my emails to be fun and personalized 🙂
The more fun you have with your emails the better responses you’ll get. Most people are way to uptight and professional in their emails.
Have fun with it! You’re not a robot.
And then you send it off! But by creating templates, you can send 25 outreach emails in a fraction of the time.

Boomerang Gmail plugin that reminds you to follow up on emails. You can setup Boomerang to remind you in X number of days if you don’t hear back from someone. This tool is essential for any content marketer doing a lot of blogger outreach. Helps you stay on track of multiple conversations. Or even schedule recurring emails to remind yourself of important tasks you need to finish.

BananaTag See what happens to your emails after you press send. BananaTag allows you
to find out whether or not someone opened your email or clicked a link. Integrates seamlessly with Gmail and Outlook. Get detailed metrics for ALL of your blogger outreach.
So when you email your favorite blogger, you’ll know exactly when they opened your email and whether or not they clicked on your link. BananaTag will even tell you whether they’re on their desktop or mobile device. And best of all, your email appears NO different to your contacts. All of the tracking is done seamlessly without any change in the user experience.

Rapportive Integrates seamlessly with Gmail to give you additional (insightful) info on every contact in your inbox.

Refresh.io  This one is a hidden gem. It’s a great blogger outreach tools but still quite undiscovered in the social media world. Basically, Refresh allows you to search just about ANY person on the web and find out some really cool stuff about them.

Finding Your Blogging Niche

Finding your blogging niche should be one of the aspects of blogging which the blogger carefully considers before starting a blog.

This is especially important if the blogging is being done for the purpose of financial compensation. Ideally a blog owner should select a blog subject about which they are passionate and knowledgeable.

However, bloggers should also carefully consider the direct competition as well as the purpose of the blog before starting their blog.

This message will discuss these considerations in greater detail in an attempt to assists bloggers in choosing a subject for a new blog.

This information is applicable to both bloggers who are completely new to blogging as well as experienced bloggers who are considering starting a new blog.

Isolating Your Interests

One of the first considerations for a new blogger is his personal interests.

This is important because a blogger who is passionate and knowledgeable about a particular subject will not only have an easy time coming up with ideas for new blog posts but will also likely be highly successful.

This success will likely be attributable to the fact that blog visitors can sense his passion for the subject matter and greatly appreciate the knowledgeable posts which are informative and accurate.

The interests of the blogger may run the gamut from subjects which are widely popular to subjects which are of interest to only a small subset of the population.

However, there will likely be interested readers regardless of the subject of the blog. Therefore bloggers are not discouraged from opting to blog about even the most obscure subjects.

However, bloggers who are seeking financial gain through high blog traffic should consider selecting a topic which appeals to a larger audience.

Evaluating the Competition

Once a blogger has selected one or more subjects he is considering for a blog, it is time to begin evaluating the competition.

This includes viewing other blogs covering the same subject matter. This will not only give the blogger a good indication of whether or not the market is already saturated with blogs on this subject and the quality of the existing blogs on this subject.

Based on this information the blogger can make an informed decision about whether or not he feels capable of competing for blog traffic with the existing blogs.

Considering the Purpose of the Blog

Another important consideration for bloggers is the purpose of the blogs.

Blogs can be created for a variety of reasons including financial compensation, personal use or to promote a cause. Bloggers who are starting a blog for personal use may only wish to consider their own interests when starting a blog because they are not likely seeking high blog traffic.

However, bloggers who are creating a blog for purposes of generating a profit or promoting a cause do have to consider factors such as the ability to generate blog traffic. In these cases the blogger should choose a subject which appeals to a large audience.

Additionally, the Internet should not already be saturated with blogs on this subject because it will likely be difficult for the new blog to garner a share of blog traffic.

Finally, blog owners should consider the quality of the blog they are capable of creating on a particular subject. The blogger should choose a subject where he is confident he can not only make regular posts but also ensure these posts are original, informative and interesting.

Blogging For High Traffic

Optimising Your Blog for Search Engines

Building your brand and blogging for high traffic to their blog and maintaining a successful blog should pay particular attention to search engine optimisation techniques which can help to improve the search engine rankings of their blog.

Search engines all employ some type of ranking algorithm which is used to determine the order in which websites are returned when an Internet user searches for information on a particular topic. However, not all search engines use the same algorithm for this purpose.

As a result there is no simple solution to optimising a blog for high rankings on all search engines. There are a few tips though which can be useful with most search engines. These tips include using relevant keywords, generating back links to your blogs and using image tags in a beneficial way.

The Importance of Keywords

The use of relevant keywords in blog posts is one of the most common and also one of the simplest ways to optimise search engine rankings. However, not all bloggers agree on the best ways to use relevant keywords to optimize search engine rankings.

Some bloggers believe keywords must be used often to create high keyword densities while others believe using keywords at lower densities of 1%-3% and paying attention to placement of the keywords is the most worthwhile strategy.

Still other bloggers argue that simply using relevant keywords as they come naturally in the flow of the blog posts is sufficient to ensure search engines understand the content.

Regardless of the keyword strategy a blogger opts to employ all bloggers can benefit from researching relevant keywords. They may have a blog which pertains to a general subject such as gardening but may not be aware of the search terms typically used by Internet users when researching this subject.

Fortunately there are many programs available which generate related keywords for a particular time which provides the blogger with other keywords they should consider incorporating.

For the example of a blog pertaining to gardening the blogger may want to use additional keywords such as container gardening or home gardening to attract more interest from search engine users.

Generating Favorable Back Links

Back links are also another common factor used in search engine ranking algorithms. Many search engines consider the number of back links pointing to a website as well as the quality of the websites which provide these back links.

This means the search engine rankings of the website which points to your blog could influence the amount of weight the back link contributes to your own rankings. This is because some search engines consider higher ranking websites to be more valuable than other websites which do not rank well and therefore reward websites receiving back links from these high ranking websites quite favourably.

Some search engine algorithms also consider whether or not the back links are reciprocated or not reciprocated. In these cases non reciprocal links are usually considered to be more valuable than reciprocal links.

Also, back links which come from link exchanges or link farms are typically not considered to be very influential to search engine rankings.

Images Can Improve Search Rankings

Bloggers should also be aware that any pictures used on their blog can be used to improve search engine rankings with some search engines.

This aspect of search engine optimization is often overlooked because many believe the pictures are not viewed by search engines.

While this is true the search engines do crawl the code of the blog in addition to the content on the blog. This means the search engine will view the information provided in the image tags.

Bloggers can take advantage of this by using the image tags to provide relevant keywords which can bolster search engine rankings.

However, care should be taken to ensure the keywords used in these tags also accurately describe the image because blog visitors will often see the text included in these tags when they scroll over a picture on the blog.

 

How To Generate Traffic Using A Blog Carnival

How To Generate Traffic Using A Blog Carnival

A very simple, free but effective means of increasing
your blog traffic and creating more backlinks is
through blog carnivals.

All you have to do to participate in a blog carnival
is to type in ‘blog carnival’ in a search engine and
set up a new account here after confirming your email
address.

Once you have set up an account in a blog carnival,
you have to login so that you can browse through all
the carnivals and find one that fits the subject of
the blog you own.

There are usually various blog carnivals that cater
to your blog subject; you have to find the blog
carnival best suited for your blog as they generate
maximum traffic to your blog.

Make sure you submit a good quality and original
article that you had written to the blog carnival
as the better the post, the higher are the chances
of the host including your URL in the ezine.

Try to submit your articles to the blog carnival as
early as possible for a better chance of getting it
featured in the blog carnival’s publication.

As different blog carnivals have different dates for
updating their articles, make sure you check this date
before submitting your post to the blog carnival so
that you know when your can track your blog stats.

As many bloggers follow blog carnivals every week,
they generate traffic and if they find your post
interesting, may visit your blog just by clicking
on the link you provide in the blog carnival.

If you are one of the active bloggers registered to
a blog carnival, you may get chosen to host a blog
carnival on a particular topic and thus get more
exposure for your blog.

Make sure you follow the rules of the blog carnival
to avoid getting suspended and terminated, and to
maintain a good reputation on the carnival.