Are there really similarities between Internet Marketing & Judo?
Ok, I bet I know what you are thinking before you have even read this article. How can there possibly be a connection between Judo (the martial art) and the concept of Internet Marketing. I will try to explain and therefore convince you.
Firstly I would just like to state that I started Judo in 1975 when I was eight years old. I found it hard and not that easy to pick up. I would even sometimes dred going to the dojo every Friday evening, if I hadn’t had my big sister there for support I would surely have given up within the first year. I was encouraged to carry on by her and of course my parents.
Our family motto is, persevere, and that is what I was encouraged to do by my parents, now 35 years on I am a black belt 2nd Dan (2nd Kyu). I go as often as I can these days, just to keep fit and to train others to excel and bring them on with my knowledge of the sport. The main reason though is because I too, have encouraged my two children to take up the art. I help and give advice where ever I can along the way, nothing gives me greater pleasure than to see my teachings and my passion develop others skills.
For those of you who already know me, I am also an Internet Marketer. When I began exploring the world of online income generation I again found it very hard to make waves in the industry, just like many people other do. But the difference here is, I persevered and am slowly becoming part of the illusive 5% who succeed in the online marketing world. Like in my early judo days, I wanted to give up, throw the towel in but I have been encouraged to continue with my dreams.
Now judo, like Internet Marketing is not for everyone. You have to be disciplined, you have to want to participate, you have to have the desire to become a winner, be afraid of nothing (at least don’t show it) and when you take a fall, learn from it. Get-up, shake yourself off and start again. Any form of martial art is a great way to find out exactly who you are as a person. It brings out the real you; it allows you to set yourself goals, just like you guessed it, setting up an Internet Marketing business.
The meaning of Judo is gentleness, softness, suppleness, and even “easy”, depending on its context. The true translation of “ju” is soft method. The soft method is characterized by the indirect application of force to defeat an opponent. More specifically, it is the principle of using one’s opponent’s strength against him or her, and adapting well to changing circumstances. Judo is seen as a means for governing and improving oneself physically, mentally, emotionally and morally.
In order to have a good understanding of the Internet Marketing world, we need to utilize the meanings of judo to establish our business. It is ok to be an aggressive marketer or judo player as long as it is done correctly; the method must justify the end product. If you get that part wrong then you could lose that battle. In business or life, morals are an important and crucial part in the development of having good solid foundations.
The novice will wince at the thought of going up against someone bigger, the more experienced will use the opponents size to their advantage. In business, especially if you are on your own, you will need to study the competition and then find the right time to strike.
So the main similarities between Internet Marketing and Judo are;
1. To achieve success you must first stare failure straight in the face and come out on top.
2. We all make mistakes in any walk of life, but winners learn from them.
3. Never be afraid to climb a mountain, besides if you do not try then how can you expect to reach the top. Perseverance is the key.
4. The bigger the opponent the harder they fall, by this I mean over come your fears. If the opponent or company is bigger than you, use it to your advantage.
5. You need to know your opponents every move. A good marketer will know where and when the time is right to strike, and get that sale or the lead needed and so on.
6. Nothing will be achieved over night, take small poignant steps, life is a learning curve.
7. Self-Discipline is a must, and having the correct mindset along with determination is the key to success both in the dojo and the office.
8. Your life education should never stop. We all start at the bottom of the ladder as a novice, in sport, in work, in life. Believe and you will succeed.
9. Listen to advice and be prepared to take it, all advice is relevant no matter how critical.
Everything in your life starts with you. Self improvement will lead to life improvement. You are the foundation of your life, the decisions that you make, the actions that you take, they are what create your life. If your life is not the way you want it to be then only you can change it. Yes you can get help from other people, but only if you accept their help.
I now not only train but also have a coaching role at my local judo club, this has helped me be able to also show new and established internet marketers how to earn an income from home and in turn be successful.
Remember this today if nothing else; “The road to success is always under construction”.
I wish you all well in whatever field you are in, whether it be as a judo player, a sportsman or an Internet Marketer.