Online Promotion Techniques

Do you realise there are only three types of online promotion?

This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive promotions.


Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.

According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database (

I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA’s usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!

Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.


Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple — work or starve.

Examples of active promotions include Pay Per Click Search
Engines (PPCSE’s), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.


Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.

Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials for

Let’s look at articles as a solid example of my point.

You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is

Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive
promotional method.


Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the
money pits – instead, strive to find the money barrels. It can
be done. I am living proof.

Reasons For and against buying an Expired Domain Name.

Reasons For and against buying an Expired Domain Name.

Implementing the use of an expired domain to create a shortcut within any chosen market for search engine optimisation can be very beneficial.

There are good reasons why, as an internet marketer you would want to purchase an expired domain name. Let me introduce you to some of the advantages of doing so.

When targeting your chosen niche market your main aim is to drive traffic to a website or sales page. You can do this by finding keyword rich domain names to target a sub niche relevant to your market. The main advantage of this is that these domain names may not be very competitive; therefore you can become an authority in that niche very quickly. The amount of traffic will govern the speed at which your business will grow.

It is possible when buying an aged domain name that they will almost certainly have established relevant backlinks and a certain amount of authority attatched. This will be of great benefit and save you a lot of time. The search engines will rank the site faster than if you were to start off with a blank canvass. Backlinks are a necessity to online success.

Another great advantage when buying an expired domain name is that they will have page rank. This is a huge added benefit because, again, it takes time to establish a domain name and build up its page rank. When you purchase an aged domain name you can literally buy domains with page rank overnight. This really streamlines the process, so you can build authority and traffic extremely fast!

Domain names expire with regularity every day of the year without fail. This simply means that there is so much choice therefore presenting a massive opportunity for you. This usually means that the competition is not as strong as normal. The price you pay for an expired domain can be as little as $12. That to me presents an absolute bargain deal, besides most of the hard work has already been done for you such as established page rank and authority backlinks. What a great jump start to any web business this truly is.

DMOZ (the Internet’s largest directory system) listing can be very hard to get in to. You submit your website & wait weeks to have somebody (a real human being) review it to see if it is of high quality to be included in their index. But you can forget about this task if the expired domain name you buy is already included in the DMOZ listing. Again saving you time.

So if you have ever wanted to be included in the DMOZ directory but thought that it would take too long, bare the following in mind. Purchasing an expired domain means that it will already be listed in the DMOZ directory. This way, you do not have to spend days or weeks trying to get your website submitted in to powerful directories that have plenty of influence for your domain name.

Take the Yahoo listing, it needs to approve your website and on top of that you are required to pay Yahoo $299 just to join. Why spend the money when you can buy an expired domain name that is already in the listing for only $12?

Of course, there are some pitfalls you should avoid when searching and purchasing an expired domain name. For example, ones that have no real value. You will need to be sure to select ones that have the potential to drive consistent and reliable traffic to the website.

Generally when people notice a good domain name they bid for it too early in the auction process. This can be very detrimental for you because this will draw attention to the auction. Thus inflating the value of the domain name. The most effective time to bid on a website auction is the in last ten minutes. Be patient and bid late to get the best deal and the cheaper price, don’t be too hasty.

Another pitfall to look out for is to assess the competition for that domain name. If you discover a website domain name that includes a keyword that is too competitive you should reconsider the purchase and continue with your search. Remember that if the keyword is too competitive it will be very hard to rank highly.

The main sources of expired domains are places like GoDaddy, NameJet, Sedo, Snapnames, and Flippa. There are over 100,000 domain names expiring every day so I would recommend using an expired domain name service to help you sift through them all.