Email Marketing Tricks

In email marketing nothing matters more than measurable results.  Clicks and sales equal money.

Every trick here borders on the ridiculous, but they all work.  Even better, they can double or triple your conversion rates compared to the standard way of handling your email marketing.

Just like everything else someone suggests to you, these tricks are worth testing.  See if they boost the performance of your campaigns.

Special Characters In Subject Lines

Everybody knows what an Emoji is, but very few know what “Unicode” is.  The simple explanation is that Unicode is pre-emoji.

The best part is all email service providers allow it.

You can see some examples here, but I’ve also included a screen capture below:

The easiest way to use them is to simply copy and paste the Unicode you’d like to display into your subject line before you send your next email.

They key with this is to keep it relevant.  If you do that, it’s possible to see double your open rate.

Resend To Unopens

Sadly, this isn’t possible with every autoresponder.  Check the help area of yours to see if you can do this.

It’s early morning and you send out an email to your list.  You get a 20% open rate and a 10% click through rate.

While those numbers are normal, they suck.

A smart way to improve your results is to resend the same email later on in the day with a new subject line to those that didn’t open the first email.

If you really want to kick it up a notch, you could do something similar with anyone that didn’t click.

For those that didn’t click, give them new reasons to click the link and see what you’ve sent them.

Ask For Replies And Read Them

Roughly 75% of the time I’ve done this, I’ve made money.

Send a brief email asking a question related to something you sell:

“Hey NAME,

If you recently ordered PRODUCT, why did you get it?

If you didn’t order it for yourself, why not?

Just hit the reply button.  I look forward to hearing your thoughts.

Thanks,

YOUR NAME”

There are numerous benefits to this, but the first is sales.

If people are replying to a message like the one above, they’re interested.  You just haven’t done a good enough job of selling them.

Take this opportunity to address their concerns and conquer them.

This also lets you see what your biggest objections are.  If you discover what they are, you can build things that are designed to overcome them into your sales messages.

Double Your Subject Impact

Have you noticed that most email service providers now provide a preview of the email?  There are two ways to ensure that yours helps you get more opens.

The first is to use a sub headline as the first thing in your email.  The only catch with this is if you send html emails, it may not show up.

If that’s the case, use this code inside of html of your email to add in a hidden second subject line:

<style type=“text/css”>

span.preheader

display: none !important; }

</style>

</head>

<body><span class=“preheader”>INSERT YOUR SECOND SUBJECT HERE</span>…”

Keep in mind that this works on desktop and mobile devices.
Use this to give your readers another reason to open your message.

Video/Image Trick

This is sneaky and if you do it wrong, you’ll upset people.

We’re so used to watching video online that we naturally click a video’s play button.

Since we can’t (yet) embed videos into an email, use an image of the video instead.  

For this to work, you’re going to have to have the video be one of the first things they see.

As long as you do that, you’ll see people clicking the image like crazy.

Bonus Trick:  Easy Mode List Building

When it comes to list building, many traffic sources don’t want you to send people to a squeeze page where it’s only purpose is to capture an email address.

How Good Are Your email Subject Lines

Email marketing is a must for any brick and mortar business operating today. It’s still uncomfortable though, for many business owners. While writing those riveting, attention grabbing email subject lines might read more like “Mission Impossible” for you today, once you have finished reading this, you will be ready to make ground breaking subject lines of your own for your next email marketing campaign.

Anatomy of a Killer email Subject Line

In order to create email subject lines that grab reader’s attention, you have to first think like a reader. Go through your email inbox and think about the headlines filtering through it on any given day. What does it take to make you click?

Chances are the subject lines did one of these things in order to make you want to click.

1.Promised a solution to a problem.
2.Conveyed a sense of urgency.
3.Created a little controversy.
4.Asked a question that piqued your interests.
5.Was witty.

All of these things make great subject line ideas and can help you get your emails opened and read faster and by more members of your target audience. But why do they work?

Obviously, people who have specific problems on your email lists are likely to open up if you’re promising a solution to their problems. That’s why it’s important to keep the email subject lines relevant to your audience.

A sense of urgency often works because no one wants to feel as though they are missing out on the next big thing. This means they’ll open and click and just to make sure they’re not going to miss out on something that matters to them.

Controversy sells! It’s as simple as that. While you don’t want to go so controversial that your turn your audience off, it never hurts to start a good conversation or debate as long as you are, once again, keeping it relevant. The goal of email marketing, after all, is to get people to buy what you have to sell.

Piquing interests gets a little more difficult unless you know your audience very well. Chances are what one person finds interesting may not appeal to others on the same level. However, if you present it as a bit of a mystery, you might have them hooked.

Witty is great. It gets attention and garners interest on its own. It also offers readers the hope this this will not be some dry boring sales pitch on your behalf.
At the end of the day, you’re left with a handful of possibilities and your own talents to attract readers and clicks. These ideas will help get your brain going, but the perfect subject line needs a little more to make it work. Try these tips for size.

Be unique. Don’t follow the same trends others in your inbox have tried.
Be specific. Don’t be so vague that your readers aren’t sure what you’re actually talking about.
Be useful. Reward your audience with useful information that matters to them.
Finally, creating those riveting email subject lines is only half the battle. You must follow through with the subject line promises or you risk breaking faith with your audience and losing subscribers.

Discover The email Xfactor

imagesIn this post I will show you ten ways to become an email xfactor creator, and give the sort of message your readers will love and want to read, and beg for more from you.

I am sure you have heard the saying, “the money’s in the list” and well it is true, sort of.

If your subscribers are engaged, you will encourage a good percentage to invest in your services. The key word here is IF. Just because someone has downloaded your lead magnet doesn’t mean they’ll buy anything, and that’s why email marketing needs your urgent attention.

Allow me to explain

It’s all very well creating a stack of great free blogs, articles, and ebooks, but you’re not going to get very far unless you encourage the audience to buy, and that’s where email fits perfectly into your marketing mix.

Think about it for a moment,

imagesIf you’re selling a big purchase decision, it’s unlikely someone will be buy the first time they encounter you or your site. Instead, you need to nurture that relationship. You need to build your ‘know, like, trust factor’ and draw the right people into your world.

That’s the power of the inbox.

It enables you to show up – invited – and have a personalised, private conversation with your perfect customer. Then, if you use the right mix of email angles, it won’t be long until you’re turning your audience into clients.

Here are ten angles to try and gain email xfactor results:

1. Build your know, like, trust factor

First things first… Are you making the best possible first impression?

It’s well worth reviewing what you send new subscribers when they first join your list. You need to get your relationship onto the right foot and the first few emails are key. That’s because:

New subscribers have got a high attention rate (because they’ve just discovered your stuff and are keen to know more) What you say will lay the framework and the expectations for what comes next a know, like, trust campaign can work well here. As well as telling new subscribers what to expect from you, an autoresponder series can help you:

Build authority: by sharing with subscribers more about who you are, what you do, and why they should listen to your message
Build like-ability: In this age of personal brands who you are is just as important as what you know, so share some personality through stories and anecdotes so your subscribers can get to know the real you
Build trust: With testimonials or case studies and you show social proof that proves to your subscribers that you’re the real deal

2. Sell the next step

Often subscribers joined your list because your lead magnet offered some information they wanted or solved a challenge they were struggling with.

The next step is to change the relationship from audience to customer by enticing the subscriber to buy something. This is the job of your engagement series. This can follow your know, like, trust campaign and can nudge you ‘next step’ offer (whatever that is for your business).

3. Showcase your expertise with personality

The bulk of your emails should be story-based and used to share your core message and your unique interpretation of your niche.

You want to soft teach. This means sharing the theory, but not always the nitty-gritty of how it’s actually done. Remember, your emails are there to build desire and create an itch so that subscribers want to work with YOU.

Personality is key. When you’re selling a service, which you deliver personality, you have to show up in your emails as you. After all, you want people to connect with you. You want your subscribers to want to do business with you. That’s why you need to let people into your world – and sharing anecdotes and stories from your everyday (wrapped up in a business message) will help you to do this.

4. Invite conversations

One-way conversations don’t tend to lead very far, so use email to invite people to get in touch with you.

For example, create some simple surveys, ask questions, and invite feedback. Getting subscribers to engage is a great way to strengthen relationships AND find out more about what they want.

5. Publicise your blog, webinar, event

Whether you’re running a webinar, speaking at an event, or published something new on your blog, ping an email to your list.

The purpose of this type of email Xfactor is simple, you are selling the link and so curiosity is the key. This highly effective strategy can drive high-quality traffic to your latest thing and provide an extra touch point to persuade people to work with you.

6. Promote an offer

The money is most definitely in your list when you can invite people to buy your latest offer. Just get the balance right. You don’t want every email to focus on a sell. Similarly, you don’t want to never ask people to buy. If your list sees your emails as value only and then you make them an offer, they’ll get upset! That’s why it’s smart to train your audience to expect offers right from the start.

When you get into the habit of sending regular emails to your list, the rewards are huge. From making more sales to boosting your credibility, with a tribe of engaged subscribers eager to read your content, your business will be transformed.

7. Attract interest

Why do tickets for the likes of Glastonbury & other music festivals sell out in minutes?

The answer is in the build up. Tickets don’t just go on general sale. Instead, in advance of the event, festival lovers are invited to show their interest and say how many tickets they want. And whilst this doesn’t guarantee a ticket, it does help the show’s organisers to become oversubscribed. After all, how many people are left disappointed on release day because they’re not one of the lucky ones?

If you have a waiting list of people wanting to work with you, it means you can be more selective over the clients you choose. There are lots of advantages to this way of working. For example, you can handpick the clients you know you can best help – as a result, you’ll probably do a better job. You can also launch availability at staged intervals throughout the year, so you are not always on the hunt for new customers, and yes you will gain the email xfactor with this.

8. Share a Q & A

Answering real questions in an email format achieves a number of things:

You showcase your knowledge and expertise in a useful way.
You prove to your subscribers that you’re listening, that you’re approachable, and you want to help.
You show you have an audience!
You’ll find this is an easy strategy to turn those conversations you have with clients into useful stories that can raise your profile and help you sell more.

9. Inspire your audience

Share a good news story, an a-ha moment, or a little gem that could uplift your subscribers and help them get a even closer to what ever it was that caused them to join your list in the first place!

10. Piggyback

Whether it’s a special event or some celebrity or sporting news, crafting topical emails that are topical (around themes that interest your subscribers) can be a highly effective way to enter topical conversations, show you’re relevant, and start a conversation. For example, the talent show Xfactor worked with the headline of this blog post, email Xfactor, didn’t it?

For more strategies on email xfactor marketing click me!

email marketing strategies

Like any other marketing initiative, email marketing requires a strategy to inspire your audience and grab their attention. When used correctly, email has proven to be the most influential and cost-effective marketing platform around today.

The goal is not to get your message into that crowded inbox, the goal is to have your subscribers open your message, and it is the content’s job to reel them in and complete that call to action.

The standard open rate for an email marketing message is 11-15%, with a click-through-rate of just 2-5%, if you’re falling behind the curve, you need to fine-tune your strategy, by adding personality to your campaigns.

To increase open rates, you need to inspire your customers to click your message. Half of all emails will be opened within the first six hours after delivery. As emails pile up, make sure yours doesn’t get lost in the shuffle.

Once the email is opened, you need to grab their attention with valuable information like a promotional offer or image. Customise your subscribers, understand what they’re looking for, and tell your story in a unique fashion. Your first impression has to hit home to keep your customer engaging with every email you send.

Email marketing strategies are all about testing and trying to find the best strategy that leads to success. You can’t talk about conversions when your emails aren’t being opened. If you’re encountering a low open rate, test and try these strategies to improve your deliverability and increase open rates.

Subject Lines

It is a fact that 35% of email recipients open email based on the subject line alone.

The subject line will make or break your open rate. Personalise the subject lines and make them descriptive so your subscriber has a reason to open. Subject lines must be inspiring, strong, and eye-catching to stand apart from the crowd of emails your customers are staring at and weeding through.

Be Concise

The most effective emails are those with short subject lines. A recent study found that three-word subject lines have the highest engagement rates (21.2%) although just 1.6% of emails are that concise. Make sure your subject is well-crafted and descriptive without overwhelming your reader with buzzwords.

Avoid “Spammy” Buzzwords

Although you might think that your reader will want to take advantage of your “sale” or “reminder,” MailChimp advises you to avoid those terms. Having words like “free,” “x% off,” “guaranteed,” or “click here” can negatively affect your campaign and open rate.

If you’re consistently using these buzzwords in your subject lines, many subscribers won’t see your messages as they’ll be directed to spam folders in their inbox. Even if your message lands in the inbox, spammy words often deter readers from your campaign.

It’s okay to promote a sense of urgency if a sale is ending or the time to register for an event is closing. An example like “Sale ends tomorrow at midnight!” shows a user that action is required immediately.

Personalise

If you can add a custom field into your message, and speak directly to your subscriber, the open rate will increase significantly. MailChimp offers you tools to strategise your customisation to see what is most effective in your campaign.

Spelling and Grammar

Always remember to use proper grammar and spelling. Punctuation is an essential component of your message, but don’t come off as too salesy or speak too urgently.

A subject in all capital letters, one that includes misspelling, or uses unnecessary exclamation detracts from your message. Asking your users a question and ending the subject in a question mark has a 44% higher open rate than exclamations about your promotion.

One of the biggest factors that influences open rates is to test multiple subject lines with various strategies. Evoke emotion and reel in your audience.

Inspire them to open your message by asking a question that you will answer in the email. Keep it personal, keep it casual, and speak to your customers directly.

List Segmentation

List segments help you further personalize and narrow your audience. You can choose the subscribers on your list that you want to receive a particular message. Segment based on custom fields to utilise your message more effectively.

Occupation
Location
Interests
Industry
Date Subscribed
Purchase/Conversion History
Gender
Age

Plus, take it a step further and think about the topics and content that your subscribers have engaged with in the past. Be as personable as possible. When your subscribers provide you with information that makes it easier to target your messages, use the data to your advantage.

Look at your list, and analyse the metrics to see the content that your subscribers have opened in the past. Move away from mass email blasts that deliver the same message to hundreds and thousands of people.

Learn the program you’re using, and access the list segmentation options to break down your subscribers. You’ll see that some segments have a better response and open rate than others. Build on the data you’re experiencing through segmentation for a high-performing campaign.

When you’re not segmenting your list to deliver personalised messages, you can’t craft relevant subject lines for your audience. Segment your lists, offering unique content that addresses demands. The better your segmentation, the more effective your email marketing strategies will become.

Is Your List Wise Enough

Allow me to introduce my readers to a cool site called List Wise, if you are into email marketing and list building this will be of use to you.

Recently the number of  email list brokers has risen and with it the amount of good for nothing email lists purchased through them.

When you acquire new lists, you very rarely know exactly what percentage of the addresses will bounce or be invalid. List brokers will tell you that they are all double opt in and clean, you should however know better. As seasoned email marketers are aware, the cost of sending to non existent and out of date in-boxes is very costly.

List Wise is a very simple tool that will clean your lists, get rid of duplicates and potential bounces, thus giving you a clean, fresh list that you can use for all your email marketing needs.

If you send bulk email to many invalid, non-existent & bouncing addresses then your mail servers, content, as well as all IP’s associated with the campaign could end up being black listed.

Sending good emails to bad lists is worse than sending bad emails to good lists. List wise have gained valuable insight into cleaning lists and maintaining their quality.

Your number one priority as an email marketer is to get the email delivered to their inbox, don’t let the poor list quality of your customers kill the reputation of your IP’s, and destroying your business.

List wise has a free sign up option which allows you to clean up 100 emails for no cost, so it is worth taking a look today.

This subject is also covered in my product http://essentialmarketingtoolkit.com

 

 

Auto-responders In Internet Marketing

How Important are Auto-responders to Internet Marketing?

Internet Marketing and Auto-responders essentially go hand-in-hand. In today’s online business world, you simply cannot succeed at Internet marketing without the use one. Auto-responders are used to achieve many of the marketing tasks that are essential to every successful online business.

Internet marketing can be very time consuming.

Whether you do affiliate marketing or market your own products, an auto-responder is a big part of your marketing arsenal. Auto-responders are used to keep in contact with your past customers, and to develop a relationship with potential customers.

An auto-responder can be used to deliver sales messages to your opt-in customer list. It can be used to deliver email courses, to send reminders, and even to help you build an opt-in list if you don’t already have one. There are many creative ways you can use your auto-responder to make sales and to build customer relations.

Any successful marketer will tell you that there are two tools that are vital to any type of online marketing an opt-in list and an auto-responder.

In fact, most marketers will agree that you could take away all of their other marketing tools, but they would fight to the death to keep the list and the auto-responder!

Using Auto-responders Responsibly

In today’s world of unsolicited email and spam laws, it is extremely important that you learn to use your auto-responder responsibly.

Auto-responders make our lives much simpler, and they are very powerful marketing tools, but if they are used in a way that they are not intended, they can quickly turn your life into a nightmare!

First, never add people to your auto-responder mailing list that should not be there.

If they have requested information from you, they should automatically be added, and you should have a ‘double opt-in’ method in place to make them confirm that they have requested the information.

This serves to protect you and them.

Each auto-responder message should include a link that the recipient can click that will auto-magically remove them from the mailing list.

Without this link, you will be breaking the spam laws, and you risk having our website, your ISP service, your email, and your auto-responders shut down!

You also need to be collecting the Internet IP Address and Date/Time of subscription for all your subscribers. This information is stored by most professional auto-responder software.

All auto-responder services will collect this information from all your subscribers. They do this to protect themselves!

We all want to build a list of a million people, but you must do so responsibly, and it does take some time to really get things going.

Don’t be in a hurry (and break all the rules and laws) in an attempt to build a large list. This will only result in losing your list altogether, or worse!

Quick Guide To Autoresponders

Autoresponders – The More You Know, The More Effective They Are

If you have signed up with an autoresponder service or downloaded and installed software, you need to take the time to read the instructions to learn how to use the service before you load the first word of your first message!

Not knowing how to use the service or software will lead to many mistakes, and your customers and potential customers will most likely see every mistake you make!

As soon as you have complete the sign up process or installed your software, load one email address into the auto-responders mailing list yours.

If there is a manual or help file or FAQ for your auto-responder, read every word of it, and really learn how to use all of the features.

Work with it, sending messages to your own address, until you know your auto-responder service inside and out!

Try-out the options you want to use, like inserting subscriber information in your messages, using message templates and/or message footers.

Anything you will want to enable for your list should be tested to ensure you can get it set-up correctly the first time you use it.

In fact creating a private list of you and a few friends is a great way to test everything you create, before unleashing typos and more upon your unsuspecting subscribers.

This may take a little time to get you started, but after a few hours or so, you should know all that there is to know about your service or software, and you will be able to set your auto-responders up much more effectively in the future.

Taking the time to learn now, will not only save time in the future, it may also help you tweak and tune your auto-responder messages and tracking in a way that increases your responses!

This goes for everything you do, online and off!

Autoresponders for Beginners

  • Personalising your autoresponder messages
  • Generating leads with your auto-responder
  • Creating email courses and sending ezines
  • What you need to know about sp*m
  • Get all your messages delivered successfully
  • Managing your mailing list responsibly
  • Generating more sales with auto-responders
  • Other uses for auto-responders

Another issue will arrive each day for 12 days, until the course is completed. We will not sp*m your address or share it with anyone.

We’ve also included a special section below on what you need to know when deciding between a free vs. paid auto-responder service or software.

A Note About Free Auto-responders

If you’ve looked at the prices of auto-responders that are available online, you may have decided to search for and use a free auto-responder for your marketing needs.

Using free auto-responders is acceptable in certain situations, and in the world of Internet marketing, any auto-responder is better than not using an auto-responder at all!

Your first option for a free auto-responder should be the one that comes with your webhosting account – if you have a webhosting account.

These auto-responders can easily be set up through the control panel of your website, and they do not contain advertisements from the auto-responder company or webhosting service.

If you do not have a hosting account, or your hosting account does not include any auto-responders, there are other options.

There are many free auto-responder services to choose from. These services are free, because the company makes their money by placing a small advertisement in each message that your auto-responder sends out.

These advertisements may appear at the top of your auto responses, or at the bottom, depending on which company you use.

Many paid auto-responder services offer a free version as well. These free versions may or may not include their ads in all your messages.

These lighter versions of the paid services typically do not include many of the powerful features of the paid versions. But if you don’t need these features, this is a great choice.

Most free auto-responders have a limit on the number of subscribers you can have. Many people start out with the limited free versions, and then upgrade to the paid versions once their lists are large enough to exceed those limits.

Many marketers don’t feel that the expense of the auto-responder is warranted until the list that they are building is turning a profit. From a business standpoint, this makes sense.

As the owner of a business, you are the only one who can decide whether you need a paid auto-responder service, or if a free one will do the job.

If your list is small, a free responder should do everything that you need it to do, but as your list grows, you should definitely consider upgrading.

However, having the small advertisements that the free services place in the outgoing messages may present a problem if the ads compete with what you are trying to sell.

They may even pose a problem if they do not directly compete with your product or business. Again, this depends on what you are trying to accomplish with your auto-responder.