Do You Just Press Publish Then Hope?

Are you the sort of blogger who just presses the publish tab and then hopes for the best?

The publish then hope approach will never get you or your posts noticed, not in a million years.

There are a few things you can do to increase your readability before you press publish then hope for the best.

  1. Don’t be caught out by the grammar police. imgresWhen you have finished your writing always check the spelling and grammar of the post or article, use the spellcheck option or a service like Grammarly. Proofreading is always a good idea, read it out loud, check headings, titles and cross check citations. It is always a good idea to check your work more than once before publishing.
  2. Try to link to old content on your site. Internal linking will improve the structure of your website, increase the overall authority of your sites internal pages thus improving the likelihood of inbound link potential. To do this is quite simple, open an old published post, and find the relevant place in the article to place the link to the new page or post.
  3. Always post to Facebook. When a new post is placed on Facebook add an enticing & interesting sentence that will capture peoples attention, explain briefly the benefits of reading further and how your article will help them.
  4. Post to LinkedIn. This something I do all the time, not just to general LinkedIn followers but to all the groups I am in, there are a lot of good professional marketing groups on this platform. At the time of writing there is not too much spam either which is helpful.
  5. Tweet about it. Write a short, jazzy introduction to your new post to grab the interest of your followers and in turn attract new followers to your brand. Include a hashtag or two but don’t over do that part.
  6. Reddit is a very useful tool. Post here as well. Most Reddit users are addicted to the site, and their readers very often share content, opinions good or bad on articles, posts or images shared.
  7. Create a question at the end of a post. When you do this it will encourage your readers to think deeply about the topic and also you will be able to engage with them more significantly.
  8. Share on news aggregation sites. Platforms like Alltop serve as a great resource where readers can find loads of content on the subjects that interest them. Many bloggers share their content on these type of sites to gain an influx of new quality traffic and leads.
  9. Send your subscribers an email. imagesA lot of internet marketers mail their list on a daily basis, others prefer two or three times a week, but whatever your preference is always send a mail out when you create a new piece of writing. My preference is Getresponse.
  10. Publish to relevant networks. Whether it be Instagram, Tumblr, Pinterest, Snapchat, Stumbleupon or Google+ just share it, get it out there and become noticed.
  11. Comment on other peoples posts. This strategy is great for building rapport and trust and will gets you good results, keep providing value and the winning formula will prevail.
  12. Always respond to comments on your blog posts and return the favour. It can be time consuming but will be worth it in the end, you will gain a good reputation and in-turn more followers.
  13. Follow these ideas and never worry about the publish then hope conundrum ever again.

Effective Ways To Market On Facebook

Facebook is not always welcoming of the marketing efforts of its users and often, family and friends on Facebook get upset by such marketing efforts. Both of those statements are undeniable. So trying to “market on Facebook” requires good sense, strict moderation, and an understanding of how Facebook might work for marketing purposes, so here are nine Tips for More Effective ways to market on Facebook.

Personally, I rarely post any marketing messages on Facebook. I post them on Twitter frequently, but I also try to make sure that 75 – 90% of what I post on Twitter is either personal interaction, plugging good free content, or plugging other people’s stuff. I do think, however, that monetising my content on even free social media platforms is perfectly acceptable. Why? It’s simple. Even though the platforms are provided to me for free, I’m also providing the content that allows the network to exist.

So again, in moderation, with good sense, and with a priority on relationships over sales, marketing across these platforms should be an acceptable thing.
Why is it That Social Platforms Are So Effective for Marketing?

People are social, by nature, so they love recommending stuff they like. Facebook, Twitter, and other platforms have a rapidly expanding user base. Authenticity is demanded as people will give honest and public feedback. The platforms are accessible and easy to use by design, even by people with few technical skills.

For the most part, marketing across social platforms is free, but doing it badly can cost dearly.

Why Is Facebook So Important to Messaging and Marketing?

imagesWith 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded Applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

Facebook is envied by other platforms and internet companies because, at least for now, they own the social graph. If Google has mapped the Internet’s URLs, Facebook has mapped the Internet’s personal relationships and connections, and that’s extremely valuable. Why else would a company with virtually no physical assets to speak of (other than offices, servers, and datacenters) be worth billions of dollars?

9 Tips for Using Facebook to Market a Message

If you’re thinking about jumping into the idea of marketing (or messaging even without the goal of profit), here are some tips to keep in mind:

1. Facebook, like any other online platform, has terms of use. Respect them or be prepared to be banned as well as criticized mercilessly.

2. Facebook is about relationships. You don’t have a “relationship” with a door-to-door vacuum cleaner salesman – so
don’t be one on Facebook.

3. Being personal is everything. Successful Facebook marketing campaigns revolve around personality.

4. There isn’t a magic formula for making any message “go viral.” You can’t control a virus – that’s what makes them viral.

5. People like Facebook for entertaining stuff. In fact, entertainment is defined as “holding one’s attention.” Remember
this.

6. Facebook ads are more personally targeted than ads anywhere else.

7. Being “liked” can work very, very well for your message. Being “unliked” (no, there’s not a button, but it can happen) can bury you.

8. Facebook is in control. Always remember this and never, never assume its available tools won’t change. They have and they will.

9. Don’t build a business on Facebook marketing – or Twitter marketing – or newspaper ads, radio ads, TV ads, or leaflets
dropped from hot air balloons. Build your business on a great product, a great message, and great relationships.

Take a look at some Facebook strategies here!

Effective Facebook Marketing Strategies

Lets discuss Facebook Marketing & what new effective strategies can be used by Business Owners on this massive social platform site.

imagesFacebook has changed the rules again, it has now altered algorithms to enhance user experience via posts that are displayed on an individual’s news feed. This change is set to dramatically affect the way that businesses can conduct successful marketing campaigns on the site. Facebook will now heavily restrict posts that recycle previously used ad content, posts which push for viewers to buy a product or install an app, and content that pressures people to enter contests without any sort of context or frame of reference.

Facebook has decided to implement this change as a result of a recent user poll. Facebook was quoted on the matter as stating, “As part of an ongoing survey we asked thousands of people how they felt about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”

Basically, if the content a business is posting is promotional, expect organic distribution to fall drastically.

In order to assist small business owners in redefining marketing strategies for Facebook, here are the best practices for remaining on follower’s timelines.

Follow Facebook’s Advice

Facebook is constantly improving upon existing algorithms, much like Google’s are updated periodically. For one to truly reap the benefits of this powerful marketing mecca, it is best to just play by the rules, otherwise, you won’t reach the folks you aim to communicate with.

Many valuable pieces of information and insights can be harvested from the Facebook for Businesses Page posting Tips and Best Practices reference page. Some of the things discussed here that will help a business preserve organic reach are:

Post Frequently: Consistency is key. Don’t shy away from posting regularly. In fact, posting quality content (that is not promotional) on a steady basis will help ensure that your audience is seeing your posts. A great idea, which Facebook recommends, is to develop and adhere to a content calendar.
Utilise Fresh Text and Images: It should be widely known at this point that images are critical for content posting. It simply won’t be seen without an eye-catching image or video. It is also important to remain timely with posts. Post content around large holidays or events, but still keep the material focused toward the target audience. Remember, if it’s all about you, few will see it. Make it relevant to the masses and your organic reach will grow.
Target Posts Accordingly: A myriad of targeting options is available on Facebook. Businesses can target audiences based on age, gender, location, and so on to reach the appropriate demographic for content. Simply go to “Settings” and click on “Post Targeting and Privacy”.

All of these key tips are easy to do and free to implement. By following the groundwork that Facebook has already laid out, your business is one step closer to social media prosperity.

Embrace Ads for Promotional Efforts

While the alterations to Facebook’s algorithms will defiantly impact the reach of promotional content, Facebook ads will continue to be an appropriate channel for this. In the Facebook survey, many users are not bothered by promotional advertising. It only seems to become a nuisance for people once those posts begin to congest news feeds.

In Facebook’s third quarter of 2014, a flooring $2.96 billion in advertising revenue was acquired. The fact is that this avenue of advertising is marvelous as Facebook has the ability to present custom adverts to custom audiences, which could prove to be a huge score since only interested demographics will see the ad. Additionally, Facebook ads stand a higher chance of generating conversions than promotional posts do.

Facebook is More Than Just Social Media

Facebook is without a doubt a powerful and prominent source for developing awareness around a brand. The platform, however, should be utilized for much more than just spreading the word about a business.

As promotional efforts in content begin to die down for this social arena, businesses should shift Facebook pages to be a customer service tool. Many well-known businesses, including Zappos.com, have already adopted this strategy. This will help to establish more of a connection with customers in a space that most already feel comfortable in, and possibly prefer. In fact, one recent Accent Marketing report shows that one third of the 1,000 consumers surveyed have used Facebook as a customer service portal.

Looking at Facebook as more than a place to promote and publish materials will allow businesses to generate an increased level of engagement, trust, and brand awareness in consumers.

The plain facts are that social media is evolving, and fast. Soon enough promotional content might completely be a thing of the past. Consumers will be able to shop and make purchases on the platform, and most all businesses will provide customer support through Facebook and social destinations like it.

These platforms are capable of so much more and are no longer merely tools for socializing and lead generation. Forget the promotional content and look to the future. Invest time in adjusting your social campaigning efforts to fit in with Facebook’s new changes to ensure your social media presence remains relevant and visible.

How have you best used Facebook to increase the productivity of your small business?

Facebook Advertising Solutions

We all know, Facebook advertising is a great way to promote your brand & business. With 1.49 billion monthly active users, Facebook can launch a company to success in no time flat, if done correctly.

fb2

Facebook advertising is a great way for any online or offline business to raise their brand awareness, social presence, and ultimately sales & conversions. Many smaller companies however, just don’t have the funds to launch a successful advertising campaign. Believe it or not ads are not the only solution for boosting awareness and gain a social following.

With all sorts of great information and tools available online, small and large business owners & marketers are capable of building a meaningful digital existence without having to break the bank.

Below are five helpful tips and tricks to get your posts seen by a larger audience while never spending a penny.

1. Post Awesome Content

While this is obvious to most, many still commit the marketing sin of posting below par content that is riddled with keywords in the hope of ranking well. This simply does not work at all.

Once you understand what posts have been working well for you and your audience, you can replicate this formula to develop more highly shareable posts. But you don’t simply want to match previous success, you want to surpass it. In order to do so, take the success blueprint that you have already established and ask yourself a few key questions:

What gets people talking and excited?

What is currently trending in your niche?
How can your post be useful and valuable to your community?

In answering these questions, combined with the insights you have already harvested, you are sure to create an outstanding post.

2. Analyse Your Top Ten

Facebook page insights is an invaluable tool for gaining intimate knowledge about how certain posts are received by your audience. By utilising this tool you can rank your posted content by likes, comments, and shares to understand how successful the post actually was.

Once you have established a post ranking, seek out patterns and trends of those that were most successful.
Is subject matter similar among top ranking publications?
Were these posts accompanied by images?
What can be learned from the comments section of the updates?
When all of this information has been harvested, you can then use that knowledge to influence upcoming updates.

3. Target with Intent

fb3One of the beautiful things about Facebook is the ability to target posts. Administrators of pages that have over 100 fans can target updates to specific audiences based on various different categories; gender, age, relationship status, educational status, location, and more.

For posts to be targeted organically, be sure to select the “Allow targeting and privacy options when I create posts on my Page” option within your page settings. Once selected, a targeting icon will show at the bottom left of the publisher. This essentially means that posts that pertain to fans in a specific location or whatever else won’t be hidden by fans outside of that segment. In turn this allows for a higher percentage of folks targeted by these posts to like, comment, and share them.

4. Timing Is Everything

There has been a massive amount of research conducted around this topic. IT doesn’t matter if you are simply trying to create more local hype around your brand or establish a global social media presence, the timing of your Facebook posts is a critical element.

Typically, early mornings and nighttime (around 8PM in the time zone you are targeting) are the best times to post since this is when most people are not working and have time to browse their newsfeeds.

But generalisations just won’t do here; what time is best for your fans? To find out when the optimum time to post is for your audience, check out the Posts report within Facebook Insights.

Additionally, your brand should be frequently posting on the weekends as well. Generally speaking, most people have much more free time on the weekends to surf Facebook and other social media sites, so this is a great time to post. Plus, most brands don’t post as heavily on the weekends so this will give you an edge as well.

5. Email Marketing Tie-In

Many brands have a substantial email list that blasts are regularly sent out to. This is a great opportunity to tie-in and help promote one of your top ranking posts by linking to it in the email. Since this content is already “fan approved” your email subscribers are more apt to like, comment on, or share it with their Facebook friends as well.

As you can see, there are many ways to leverage Facebook’s marketing muscle without spending tons of cash. And this is only the tip of the iceberg. The key is knowing how to utilize and optimize their existing tools.

What other free page-boosting tips have proven to be effective for you?
Do you believe it’s possible to reach the masses without spending on Facebook?

Digital advertising has been blacklisted

Which Form of Digital Advertising is the Most Effective?

People these days are so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed to the side.

But don’t be fooled.

Even the most successful ‘content marketers’ are still using digital advertising tactics to get their content found. They might just not tell you about it, because it contradicts their methodology.

We can’t forget how effective ads can be for getting our products and services found – but we need to be aware of how the landscape is changing.

 

The state of digital advertising

Digital ad revenue continues to grow year on year.

The big trend you need to know about?

Mobile is taking over (Not quite taking over, but it’s growing rapidly)

Ok you get it, content marketing alone might not be enough and mobile is becoming more and more important if you want to advertise online.

But where do you start? How do you know what is the best platform for your business?

The most effective form of digital advertising is contextual, it depends on who you are trying to reach and how you want to get there.

Let’s run through the options, then give a quick breakdown of who benefits most from each.

Social Media

It’s a rare thing to find a company without a social media division these days, even if that “division” is just some hapless intern working for experience.

From restaurants to airlines to celebrities – if there’s a brand, there’s a Twitter handle to match.

When it comes to advertising on social media, everything is pretty new. The way we advertise on these platforms is continually changing, because no one really knows what works.

Advertisers aren’t quite sure yet (although some will claim they are). The consumers are confused with these new ads popping up on their social streams. And the platforms themselves (Facebook, LinkedIn and Twitter) are still balancing user experience with maximising revenue.

Social ads generally follow Pay-Per-Click or Pay-Per-Impression models, making them relatively easy to budget for – because you pay for what you get.

Now for a closer look at Facebook and Twitter as advertising platforms.

Facebook

This social network is perhaps the most progressed with its digital advertising platform.

Facebook ads are similar to Google PPC campaigns, where you can bid for clicks or impressions on different keywords, then display ads on Facebook’s right vertical bar.

More recently Facebook introduced news feed ad spots if you have an active Facebook page. These are proving a much better ROI than the right side bar.

Keep in mind that the people seeing your ads will find them in a social context – so photos and images are a core component of a successful ad campaign.

Who should advertise on Facebook?

Devoted PPC marketers with the willingness to spend a lot of time getting things right.

Keep in mind that the sheer number of users Facebook has, makes it a perfect fit for B2C marketers. But B2B marketers have started to make their presence known because of the extremely targeted information the platform is accruing on all of us.

Facebook ads are easy to launch, and just as easy to edit (especially with the new mobile ad manager).

Marketers are able to make spot fixes on the fly to optimise and correct under performing ads while boosting budget for winners.

Twitter

These ads are, again, not dissimilar from Facebook advertising when it comes down to brute mechanics.

But they’re a different animal conceptually. Facebook ads are, well, advertising. They’re your chance to put your commercial foot forward.

Twitter ads are not. Paying for prominence here is a way to put what you might normally tweet into a more obvious place.

Ads work in parallel with the personality of your normal, free Twitter feed, and shouldn’t veer off into sales territory.

Who should advertise on Twitter?

Marketers with a solid Twitter strategy, but not enough Twitter traction.

Promoting your posts to the right audience (and yes, Twitter’s ad engine allows considerable targeting) is your way of cutting through the logjam of influencers and expose potential clients to your social voice.

Interstitial

The relative new kid on the block. Interstitial ads, if you haven’t heard the phrase before, are promotional pages that show up before a visitor makes their way to the content they actually want to see. On one hand, that basically guarantees visibility. On the other, it’s irritating; interstitial ads are prime targets for adblock software, and many clients avoid them on principle.

As a result, the industry has undergone a mild reformation. They’ve really come into their own on mobile platforms, where they quickly capture attention, leading to soaring success, especially in the case of attention-grabbing video and rich media ads.

Who should advertise with interstitial?

Companies with the budget to make a move on mobile and do it right.

Poorly made mobile ads are just as annoying as their increasingly disliked predecessors; treat them as an opportunity to create original content, then show it to your viewers.

Banner Ads

Banner ads have caught a load of flak for the slashed CTR’s they’ve seen of late. But while the numbers are daunting, they merely point to a poor average, not a death knell for the humble banner.

They might not pull the engagement that more obtrusive options do, but banner ads remain wonderful for establishing visual branding, and hitting a highly targeted audience.

The ability to pick and choose where an ad shows up allows advertisers to carefully tailor their campaign toward a given site and demographic.

But in order to beat flagging CTR’s, companies do have to evolve. Think about clever examples like Skittles’ interactive, offbeat banners, or powerful, fold-dominating movie posters.

Who should advertise with banner ads?

Established companies with a solid ad budget, and an extremely clear idea of who they want to reach and how.

A defined audience and a superb visual idea can still combine to keep banners relevant.

PPC

The skimpier, but less-expensive cousins to banner ads.

Google’s Pay-Per-Click campaigns have become a massive boon for cash-strapped businesses looking to muscle in on banner space. And at least at the moment, they’ve proven to be effective.

Those stark text boxes may blend in to the background of many sites, but find a convincing enough message, and it’ll still snag a few eyes.

Perhaps the best thing about PPC ads is that they offer a more-or-less predictable ROI, and one that, even if an ad belly-flops spectacularly, won’t drop to levels low enough to seriously hurt most companies.

Design costs for text ads are nil, and the PPC model guarantees that advertisers won’t drop too much of their budget upon launch.

Who should advertise with PPC?

Companies that don’t translate well to visual media.

Whether you simply don’t have a graphic artist on hand, or your services are hard to sum up in a photo, PPC is your best bet for a high-yield campaign.

The best PPC ads are the ones that ditch details, and go for the jugular with competitive prices and calls to action.

Wrapping it up

While all ad formats still have their applications for different companies, changing technology and market trends will result in a few finding even greater success down the road.

We’re particularly talking about mobile. Whether you go banner, video interstitial, whatever. Mobile ads will likely make up a larger and larger percentage of all advertising in the coming years. Evolving tech such as proximity marketing will only exaggerate that effect.

But if you’re attached to a particular form, there’s still good news. The lessons learned from more traditional marketing aren’t about to be completely invalidated. At the end of the day the actual quality of ads will be the single largest determining factor of their success.

21 Facebook Facts You Should Know

Here are some fascinating numbers on a range of Facebook facts and metrics from mobile, revenue and a host of other facts to share in your presentations.

1. Every second there are 20,000 people on Facebook. This means in just 18 minutes there are 11 million users on Facebook
2. On average there are 486,183 users a minute accessing Facebook from their mobile
3. 79% of all users are accessing Facebook from their mobile.
4. There are 745 million daily mobile users
5. Facebook is adding 7,246 people every 15 minutes or 8 per second
6. Every minute there are 150,000 messages sent
7. Every 15 minutes there are over 49 million posts. To be precise 49,433,000 or 3 million posts per minute
8. There are 100,000 friend requests every 10 minutes
9. There are 500,000 Facebook “likes” every minute
10. Facebook generates $1.4 million in revenue every hour
11. Nearly 69% of Facebook’s ad revenue comes from mobile advertising
12. Facebook earns $2.5 billion a quarter from mobile advertising
13. People share 1.3 million pieces of content on Facebook every minute of every day
14. In November of 2014the number of video uploads to Facebook exceeded YouTube video uploads according to Social Bakers
15. Facebook generated $12.47 billion in sales in 2014 (a rise of 58% year on year)
16. Photo uploads are 300 million per day
17. Users spend 21 minutes per day on average on Facebook
18.31% of US senior citizens are on Facebook
19. 66% of all 15-34 year olds use Facebook
20. People spend 927 million hours a month playing Facebook games
21. There are 1 billion mobile app links enabled on Facebook

 

It is rumoured that Facebook was going to call the like button “awesome”. But they didn’t. That is a good thing because the word awesome is over used already. It is often trotted out to try and make the ordinary a little more extraordinary.

Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.

Today there are nearly 1.4 billion users that are spread all around the world. It connects different cultures and allows us to share with family and friends in real time.

The USA and Canada is now just a sub-set of the Facebook global family.

Asia Pacific is the largest at 449 million
Europe has another 301 million.

The Facebook ecosystem

In the Facebook ecosystem there are apps and apps. From messaging apps including WhatsApp and Messenger, to visual apps like Instagram and even Occulus. Occulus is the virtual reality technology that Facebook bought for $2 billion just over 12 months ago.

Their numbers are also large by any measure.

Instagram with 300 million+ users
WhatsApp with 700 million
Facebook messenger has 600 million users

These three are still to be monetized with ads and the potential earnings of this Facebook ecosystem is staggering with $12.47 billion revenue alone just from Facebook in 2014.

How can you use the Facebook ecosystem for your business?

Facebook advertising campaigns and contests are one way to tap into the platform to grow your fan base, email list and clients and revenue for your business.

If you want to learn how to do that, check out the “Free live webinar”, where you will learn the best practices and tactics for running a successful Facebook campaign.

 

Why Spend Money On Facebook Advertising

In this post I will explain why you need Facebook advertising in your business.

What is the betting that you would be pretty cheesed off if you thought you had the best looking website or the greatest brand new product available, but no one knew it even existed. This is a very common issue that exists for many internet marketers & entrepreneurs worldwide. Great content is being created but nobody will ever see it unless a solid strategy is in place to promote it.

Facebook has the potential to be a great source of web traffic for your business that can increase brand awareness and generate leads. If you have the extra change in your

pocket, I suggest you start investing a small amount per week onto this social channel; otherwise, nobody will see your business, website, blog posts or product

Facebook has the potential to be a great source of web traffic for your business that can increase brand awareness and generate leads. If you have the extra change in your

pocket, I suggest you start investing a small amount per week onto this social channel; otherwise, nobody will see your business, website, blog posts or product

 

Below are 10 reasons why you should start spending some money every week for Facebook advertising.

1. More traffic to your website

It is one thing to get great interaction on your Facebook page after posting a picture of a cute dog. It is a completely different ballgame when you can drive high quality traffic to

your site from social efforts.

According to Facebook, pages organically reach about 16% of their fans on average.

A boosted post will hit a lot more of your followers along with their friends.

When you boost a Facebook and do it in a clever way to draw people to your website, there is also the potential that people will share your message, which will result in a greater reach.

MGM Resorts was able to accomplish amazing results by driving people to its website through Facebook advertising.
Over 5X return on ad spend using Custom Audiences targeting its customers on Facebook
4X return on ad spend using lookalike audiences
3X return on ad spend using Facebook Offers
15X return on ad spend using Facebook Exchange
2 fans acquired organically for every fan gained through Facebook media

If your goal is to generate website traffic, there will be an option to “Drive Traffic to Your Website” in Facebook’s advertising portal and they will optimise the campaign to get more

people to your site.

Without a Facebook advertising campaign in place, MGM would have never achieved such great success on social.

2. High quality traffic

With Facebook’s advanced targeting options, you have the capability to drive people to your website who will be interested in your product or services.

If you own a baby clothing retailer, promote the posts and target mothers with children ages 0-2 years old, your exact demographic.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Find your target demographic; create compelling content and start to see the high quality traffic flood into your website. Just like the Peter F. Drucker quote mentioned about,

you need to understand the customer so well that the Facebook advertisement will seem native within his or her news feed.

Gauge Google Analytics to determine how long the user is staying on your site and set-up conversion tracking on Facebook to see if they reach the end goal. If you can’t get the

user to stay on your site for a long period of time or generate a conversion based off of your goals, it is time to go back to the drawing board.

High quality traffic on Facebook would be tough to come by for a business if they are not promoting a post for at least $10.

3. No more wasted time

Does it make sense for a company to hire a social media specialist for $40,000 to create compelling social content and give this person a $0 advertising budget? Absolutely not,

this will result in a disastrous hire.

The biggest mistake we see businesses make is they invest in the resources to create the content but there is no strategy or money behind it.

With a $10 weekly budget, you can test what works and what doesn’t work on Facebook. You won’t be like this guy who wasted $600,000 on Facebook advertising. If your

advertisement fails, it is only $10 down the drain.

Once you start to see success with the small budget, you can always increase the budget if there are positive results.

Create a compelling strategy and promote one post per week for $10. Take notes of what works and what doesn’t work and continue to tinker with your campaign until you have

found success!

4. More exposure

We ran an experiment where we made two similar posts on Facebook… One post had a $10 budget behind it and the other received no promotion at all. The promoted post,

which targeted Facebook “Likes” of a specific page and their friends, reached 146 times the amount of people! The messaging was literally identical and the small budget behind the post was a game changer. There have been claims where the organic reach on Facebook only reaches 2% of fans. Even more reason to start boosting your posts for $10! Please tell me how you can invest $10 more wisely when it comes to advertising than to reach 146 people with a message instead of 1? I think you’ll be hard pressed to do so on a shoestring budget.

5. Social shares

I’m sure you have all heard the saying, “there is no such thing as a free lunch.” Well, on social media, there kind of is!

According to Kiss Metrics, more than 30 billion pieces of content are shared on Facebook each month. When you start advertising your content, you can get in on the sharing

fun! With a greater reach and more visibility, your brand will start to receive more exposure in the news feed and more people will share your content (if it is compelling).

The beauty of social media is the sharing element. If you have great content and put some money behind it, the possibilities are endless. The larger your audience, the greater likelihood there will be for more social shares.

6. More sales

Some people might have a simple goal of driving more traffic to a blog while others might go more in-depth trying to generate sales form social. If you have fans on your page that

are already brand advocates, if you promote a post to this audience for $10, the majority will see the message and if the offer is good, make a purchase.

MGM saw a 3X return on ad spend using Facebook advertising. Even though they are a large brand, they made a great offer to a defined audience and reaped the benefits.

Before diving into creating a sale, Facebook offers great tips on defining your goals, measuring your ads, tracking conversions and creative tips.

After you pondered all of the objectives for your campaign, try promoting an irresistible special offer to just your Facebook fans for $10 and start tracking the sales. You’ll be

pleasantly surprised with the results if you execute the strategy properly.

7. Better content

Focus on promoting just one piece of content per week. You need to make sure this Facebook post is darn good so you get the best bang for your buck. Instead of making

seven mediocre posts over the course of the week, if you put all of your energy into one post and promote it so it can gain some traction, you will see much better results.

Content is anything that adds value to the readers life.

8. Landing pages

When you are promoting a post for $10, ask yourself how are you going to capture the lead so they either make a purchase or enter their contact information that you will have

for future marketing purposes.

Signing up for a service like ShortStack, Unbounce or Lead Pages is a great way to create custom landing pages that will relate to your advertising copy.

According to Unbounce, only 44% of companies use split testing software when it comes to advertising. If you truly want to capitalise on your paid traffic from Facebook, start

creating landing pages where you can send the traffic to!

9. More chatter

What happens when your Facebook posts reach more people and start to get shared by your audience? More people will talk about your brand! Just look at the comments the

next time you make a $10 promoted post.

Businesses can actually improve conversion rates by replying to comments. This was a feature that was added by Facebook in May of 2013.

Prompt the users to answer a question and you will be thrilled with the response compared to an organic post.

10. More fun

Social media marketing is fun! But there is nothing worse than thinking of a great idea for a social campaign and nobody recognizing it.

If you are a Facebook marketer, I can GUARANTEE you will be more fulfilled with your marketing efforts if you start advertising with at least $10 per week. Try boosting a post

compared to trying to generate organic social chatter. With gas prices being low and consumers saving money at the pump, investing into social media marketing can be a great

way to increase your business! Start promoting at least one Facebook post per week for $10 and you will start to see a drastic difference in

your social marketing efforts.

 

The Social Media Quick Step

Social media is more than just a fun way to engage and communicate with friends & family. It is an extremely powerful business marketing tool if strategically implemented correctly.

A common mistake businesses make is failing to develop a formal social media plan. Having a plan for social media is just as important as it is any marketing strategy. A savvy business owner does not buy traditional advertising without developing a plan, and the same applies with social media.

A social media marketing plan includes many of the same elements of a traditional marketing plan. Research into target markets and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important.

Once you’ve conducted research, it is time to start outlining strategies and developing your plan.

 

 

Below is a social media marketing strategy plan.

1. Identify a social media manager

With the many tasks involved with running a successful business, social media can fall by the wayside. Before your business embarks on a social media campaign, it is a good practice to identify a person or multiple people who will be in charge of monitoring and posting content. It is important for the social media manager to not only ensure content is posted on a regular basis, but also monitor and respond to all comments and feedback. The assigned staff should be willing to monitor the company’s social pages 24/7, which can be easily accomplished through e-mail alerts and mobile apps.

2. Create branded pages

Once you have identified your manager, it’s time to create branded pages. First, determine which social media sites you want to use. Small businesses should consider Facebook, Twitter and Google+ at the very least. In some cases, other sites including LinkedIn, Pinterest and Houzz may also be appropriate. It is important for all of your social media to have the same look and feel as your company website. Facebook cover pages do have some flexibility and allow you to have some very specific elements can be incorporated for maximum impact:

Use colour and photos
Integrate your profile picture into your cover
Incorporate a call to action
Point out where people can call or contact you

After you create your social pages, be sure to include links on your website and invite all of your customers and friends to join your pages.

3. Develop a planning calendar

Now that your social sites are “live”, it is time to start developing a planning calendar. Ideally, this should be done on a monthly basis. Your planning calendar may outline the following: Number of posts per week,
Time the post will be made, you should vary your posting times, Identify content for each post.

A planning calendar lays the foundation and ensures you are maintaining your social sites and posting on a regular basis. Of course, you can also post other news, tips and ideas as they arise. The biggest pitfall businesses run into are they generally have a lot of excitement when they first establish their social media presence, but the momentum quickly fades. Having a monthly planning calendar will help keep your social media efforts moving forward.

4. Generate engaging content

Now that you have identified a manager, set up your pages, and developed a planning calendar, it is time to

start generating engaging content. Once you generate content, you can plug it into the dates/times you have reserved on your social media calendar to compose posts. As you consider content, think outside of your company and put yourself in your customer’s shoes. What type of information is not only engaging, but is something followers would like to share? Creating sharable content is one of the quickest ways to pick up new followers.

Let’s take a look at some content ideas:

Weekly tips and advice
Post something humorous (in good taste)
Highlight and recognize your customers
Incorporate “social media” only offers
Be interactive – ask questions people will want to answer
Photos and videos
Coupons and contests
Product overviews
“How To” videos
Sales and special events

Remember, maintaining the attention of your followers will keep them engaged.

5. Monitor responses and track your results

It is imperative to monitor all comments and respond in a timely manner. Good or bad, all feedback needs to be addressed. If someone praises your product and/or service, thank them. If they have a complaint or concern, reach out to them. It is important to investigate the validity of the negative comment and address it immediately. Customer feedback can help you better understand reaction to your products and/or services. Also be sure to incorporate a good tracking system. This can really provide important insight into your customers and their behavior. Companies such as Global Response provide excellent outsourced social media analytics programs that can be easily incorporated and integrated into your social strategy.
6. Use results to better understand consumer behavior 

What better way to gauge customer demand than to ask them yourselves? Don’t be afraid to engage your followers and get their opinions. Doing so can help identify both areas of strength and weakness. As we discussed earlier, prompt response to comments is key to developing a relationship with your followers. Even big box stores work to maintain open and responsive communication with their followers: I find in my marketing practice, social media intimidates many small businesses. If you approach it like any other form of marketing and develop a plan, it can become a very useful and effective tool which complements your traditional marketing strategies.

Here are 9 things you may not know about social media.

1. A social media strategy, guidelines and a system for handling negative comments are the first steps to mastering social media.

2. Facebook’s algorithm means that only an estimated 10 per cent of your Company Page updates are seen by the people who like your page. This percentage has a better chance of increasing if you post regularly, and your fans ‘like’, ‘comment’ and ‘share’ your content. Or you can always fork out money to boost your posts, but this can get expensive.

3. Twitter’s Advanced Search lets you find tweets on a topic within a certain radius.

4. LinkedIn lets you keep information about the people in your network. You can add ‘how you met’, set ‘reminders’ like birthdays or follow up calls, and also add ‘notes’ and ‘tags’.

5. The three main formats of YouTube videos that you can create are ‘talking head’ (like on the news), ‘interviews’ (via Skype or in person) and ‘screenshare’ videos.

6. Google+ has made a change to its ‘authorship’ system. Your headshot no longer appears in the Google search results, but your name still does.

7. You can get super creative with Instagram. There are cool free apps (like Photo Editor) and paid apps (like WordSwag) that let you overlay words onto your pics.

8. Pinners (aka people on Pinterest) absolutely love infographics. Try publishing one yourself and see how many backlinks and social media shares you get. Ask your designer, or else try oDesk, Elance or Fiverr if you’ve got a tight budget.

9. Tools like Feedly, Buffer and Hootsuite make social media a breeze. Follow your favourite blogs with Feedly, schedule your social media updates with Buffer and monitor your accounts with Hootsuite.