Looking For Success With Google Plus

Why is it that certain people get more engagement, obtain more followers, and on the whole are more successful on Google Plus than you?

Much of it has to do with they way they present and design their posts.

Allow me to explain how to perfectly present your Google Plus post with 7 components that, if executed properly can make your post look like they were written by a professional.

So exactly why should you care?

Let’s face it– the internet is plenty full of garbage. There’s more than enough bad content littering the digital space than we could possibly consume in a lifetime. If you want to make your ideas and creativity stand out you must take the time to do things with excellence.

On Google+, the audience there is highly engaged and they have a low tolerance for spam. So don’t expect to phone it in or put your Google plus activity on autopilot and get a good response. But when you take the time to put a little craftsmanship into your posts, it really pays off.

So here’s a few tips to make sure your posts stand out and get the proper attention they deserve.
1. Title

Start with a title, just like it were a blog post. If you’re posting a link to a blog post, just make it the title of that blog post. If you’re only making a casual Google+ post, give it a title anyways to give people a taste of what to expect.

Be sure to also use an asterisk (the * symbol) at the beginning and end of your title. Google plus will then make everything between the first and second asterisk bold. That’s how you get the bold title effect.

If you have a tagline, or maybe a second part to the headline, it adds a bit of extra flair to use underscores (the _ symbol) at the beginning and end of the sentence which will make the line italicised.
2. Summary

Take a few sentences to explain what you’re sharing. Tell people what it’s about. This isn’t Twitter, so don’t worry about it being less than 140 characters.

If you’re sharing a link to a blog post, this is where you want to hook the reader and give them a reason to click-through to the full article.

Don’t just tease though, because nobody likes a tease. Really share something from the article that would make it worth clicking through. Maybe share a few of the best points from the full article or a summarized bullet list.
3. Link

Give the reader a clear link to the article or blog post you want them to click-through. If you’re not sharing a link, then just ignore this step.

If you are sharing a link, it’s best to use a URL shortener like goo.gl, bit.ly or other similar service. Beyond just making it look prettier by not having a ridiculously long link in there, these services also allow you to track how many times that link was clicked on so you can measure your efforts.
4. Commentary

Share your thoughts or perspective. If you didn’t already do this in the second part, give your readers a taste of your perspective. Let your opinion or perspective shine so people can hear that this is more than you regurgitating someone elses’ content.
5. Engagement

Prompt people to respond in the comments. My favorite way to do this is to ask a question related to the article. Make it easy for them to engage with you by directing and sparking the conversation.
6. #hashtags

This is where you want to throw in any relevant hashtags related to your post. Make them specific, and don’t use too many because it can tend to make you look spammy.

Personally, I think you can always get away with three hashtags or less. If you need any more than that, you may be trying too hard.
7. Image

Every good content creator knows that a relevant image is important. Google+ posts are the same way. This is the first step in the Art of Writing Great Google+ Posts.

When you use a high quality image that is relevant to your post people are much more likely to read it, +1 and/or share it. This is important if you’re sharing a link to an article or blog post because all of these social signals will be directed right back to the link that you are sharing. (I discovered this during my Google+ experiments.)

Additionally, using a high quality image makes it likely for your post to go full stream. In case you are not familiar with that term, full stream refers to when a Google+ post is enlarged to cross over all of the columns in the stream. This makes getting noticed much easier.

Full stream on google plus

To increase your likelihood to go full stream, be sure to use a photo this is horizontally oriented as opposed to a vertically oriented.

If you manage to hit all these points, you will surely grab the attention of many more eyes. Stay consistent at creating this level of presentation in your posts and you will inevitably amass a legion of loyal followers who can’t get enough of your content!

One Last Thing

This Google plus formula has been proven time after time to get significant engagement for content. It’s not a magic formula that will give you over night success though. It’s simply a guideline for making your posts stand out amongst a sea of content.

Don’t feel like you have to keep the same format over and over again though, do some experimenting. Keep things fresh so that your readers don’t get bored.

Distractions? Then Deal With Them.

There are a lot of people who have made a fortune through Internet marketing. So, why can’t everyone who decided to go into this line of work enjoy the same results? The difference is that those who aren’t successful aren’t taking the right kind of targeted action that will help them find success. It isn’t easy to take consistent action before the results start pouring in – it takes commitment, passion, and a lot of hard work. However, once you begin taking consistent action, there is no reason at all that this business model won’t work for you. If you can manage to take the right action you’ll be miles ahead of most of your competition.

Wherever you’re working from, be it your home or an office, there are going to be distractions to deal with. Failure to deal with these distractions decisively can result in you having a rough time focusing on the tasks that need to be done in order to accomplish your goals. Allowing distractions to remain in place will slow you down and keep you from making the progress you’d like to make. If you work at home, for instance, you might find that a ringing phone and the call of the television provide huge distractions. If there is any way to do it, you must get rid of these distractions. Getting rid of the distractions means that you’ll get a lot more done each day. Be sure to divide big chores into smaller tasks so that you aren’t overwhelmed by what needs to be done. Taking the time to work on the smaller pieces is much easier for many marketers than tackling the one big piece. More importantly, you’ll enjoy a boost of pride and accomplishment with each step you accomplish. You’ll gain momentum and motivation as a result so that you can keep taking more and more action. After you get rolling you’ll find that your main goal is complete before you know.

Finally, it’s time for you to hold yourself accountable for taking action or failing to do so. It’s time to make a deal with yourself that you will hold yourself accountable for what needs to be done, failing to get it done, and to stop making excuses. This won’t be easy in the beginning but with consistent practice you’ll get better. It’s tough in the beginning and you’ll stumble along the way but, the more you practice and stay on target, the more you’ll discover that you are taking more effective action just so you don’t have to face yourself at the end of an unproductive day.

These are the steps you must follow in order to take the strong action required of successful businesses. Once you understand this basic fact about business you’ll be able to unlock the potential for massive success by taking risks you were never able to take before. You aren’t achieving that massive success simply because you’ve been unable to act upon them so far. Go ahead, make up your mind and focus on your target, and don’t let go of it unless and until you achieve it – action is the key.