Choosing a Webinar Service

There are many things To Consider When Choosing A Webinar Service, allow me to explain.

There are so many webinar services that you may feel overwhelmed when trying to choose one. If you ask yourself three questions when looking for a webinar service you may find that the decision to choose webinar software is easier than you thought.

What are the objectives of my webinar?

Knowing what your objectives are can help you determine the type of webinar service you need.  Are you looking to promote your business, educate clients, establish relationships, and build leads? If you answer yes to any of these questions, then you will need a webinar service that allows you to have large groups of people in attendance and also allows some sort of interaction with your audience.

You may want to look for a webinar service that lets you sell your products with one click.  If you are looking to build leads, a webinar service that has social media built in can help.  Looking to educate your clients? Look for a webinar solution that allows for more than one moderator/speaker.  When there are more speakers involved in a webinar your audience will become more engaged.

Will I use this webinar for marketing purposes?

You may have people come in late to your webinar event or not attend at all.  In these cases, do you want a webinar recording sent them? Do you want to send a recording to those that attended so they have something to refer back to at a later date?  You may also want to put this recording on your website or social media outlets to gain interest from people who didn’t attend the webinar event and might want to attend your next one.

For whatever reason, if you want to record your webinar you will need to look for a webinar platform that allows you to do so.  It would be a waste not to record your webinar event. Believe it or not there are many webinar services that do not automatically record your session.

What’s my budget?

Knowing your budget will help you narrow the list of webinar services available. What is the greatest number of attendees that you expect? Don’t purchase a webinar service that maxes out at 500 if you are only ever going to have 100 attendees.  Most webinar solutions worth looking at will cost anywhere from $20 to a $1000 a month. When analysing your budget for a webinar service, make sure the platform the webinar software runs on will work for all your clients. To get the most bang for your buck look at webinar services that have as many of the features you want.

Choosing a webinar service can be difficult, but if you ask yourself these three questions, the answers should help you reach your decision.  There are many webinar software solutions available to business owners, but there is only one solution for you.

Tips For Using The Right Service

If you want to grow your business and connect with your clients, then it’s time you thought of hosting live webinars.  Live events are exciting to those who attend and allow you interaction with clients.

Here are 4 tips to get you started with your webinar service.

Practice

Whichever webinar service you choose, make use of the videos, tutorials and training manuals that service offers.  Those guides will ensure that you know your webinar software inside and out.  If your webinar provider offers in-person training, take them up on it.  The more training you receive with your new webinar service the better!

Make sure that your office technology matches the specifications that the webinar company specifies.  Practice using your new webinar software.  Practice on colleagues in the office or with family at home.  Practice as a presenter and as a listener.  Record yourself to see how you sound.  Make sure you are ready for questions from your audience when hosting a live webinar; don’t let yourself be caught off guard.

Co-Presenters

Collaborating on live webinar events makes your material more exciting to the audience and helps to increase your conversation rate. No one wants to listen to the same person talk for two hours.  Having a co-presenter also helps; one person can answer questions and another to take care of any technical things going on in the background. It may also give you some level of comfort to know you are not alone.  A co-presenter might also spark interest from different demographics and help you gain more participants and market your webinar to a wider audience.

Visuals

You need visuals when hosting a webinar. Make sure your webinar service lets you use many different types of visual formats.  You don’t want to just read your PowerPoint slides to your audience. Throw in fun graphs and images. Show graphs, graphics and slides of interest pertaining to your webinar.  Make sure you are adept in toggling back and forth between different pictures and slides.  If you are presenting have a picture of yourself at the beginning of the webinar.  It will help make a connection between you and your audience.

Interact

If you don’t interact with your audience during your webinar event, you will lose their attention.  Keep them engaged.  Ask questions during the presentation; don’t wait until the end to address your guests.  Encourage them to ask questions through whatever means the webinar platform offers and answer them during the webinar.  If your webinar service allows, try and have some discussion where attendees can talk with each other.  Run a poll during your webinar and then in real-time give the results of the poll.

Webinars can be an advantage to your business if given correctly.  Using these tips should help you in having a successful webinar presentation.

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