Niche Marketing Solutions

Being able to research a chosen niche is essential for any Internet Marketer. The strategies and online ideas you find will be very beneficial, and put you in front of your competition.
If you don’t do your research correctly or thoroughly it will be detrimental to your online business, and cost you time and money. Below are a few niche marketing solutions I have compiled for you.

1. Are you already involved in a particular market area?
It is easier to market something you already know about, gaining an understanding of your area of expertise is paramount to the success of your marketing campaigns.

2. Does size really matter?
The larger the market does not mean it is the best to get involved with. A niche should be chosen that is big enough to market and has a need for clearly defined prospects. The problem here is finding the right balance between size and potential. If you discover a niche which is massive for example then try to find a sub-niche.

3. What are the prospects of the niche?
Many businesses these days are struggling to stay afloat, so you must assertain exactly how desirable the niche really is. You want to be in a strong developing niche and not a sinking ship. You must research this in the right way.

4. Where is the niche market based?
Many marketers prefer a world wide audience to sell to, others like a more localised area. Another thing to watch out for here is, how popular the niche is in certain areas and just how many other marketers are out there.

5. Who will become customers?
Distinquish exactly who you will be targeting; men, women, children, animals ect.
With this in mind, you need to consider exactly how much someone will spend. It goes without saying that you will be better off selling to people who have money rather than those that don’t. In some markets people are willing to spend more money than others. Your pricing, with that in mind is of paramount importance.

6. How do customers think?
Consider this, does the market lend itself to the impulse buyer or is it one based upon lengthy descision making. Do they only buy offline, in which case you may need to change the way you market to them.

7. Does the customer need to change their habits?
Many people want a lot of things, but not everyone is willing to change and do something about it, no matter what they say in order to convince themselves. You need to develop your customers into the mind set of wanting to change, if the market warrants it.

8. Play on emotion?
People buy on emotion and then justify their actions with logic. This is a key strategy and one that you as an internet marketer must develop over time. Play on the fact that you are there to change lives for the better, get inside their heads and make them want to listen and purchase from you.

9. How do customers respond to advertisments?
Some markets are just no good for direct response style advertisments, which is understandable. You need to find out the best way to advertise your business, so knowing your targeted prospects is essential for any advertising campaign.

10. How to set your price?
Deciding on what is too much and what is not enough to charge for a product is very important. You must get the balance right. If you go too low then people may think that it isn’t worth purchasing. Similarly, if the price is too high then you risk not making as many sales.

11. Is it a seasonal market?
Will your business be able to cope with a product that is governed by the seasons of the year? If so then how are you going to survive out of season and compete?

12. Are there comparable products?
How many people are selling related products, find out and model what they do. Take what works and leave behind what doesn’t. Don’t chase shadows here.

13. Is there potential for continuity income?
Within the chosen niche market can you create renewable and continued income, another words is the product repeatable enough for the customers to keep coming back. Having a constant flow of re-occurring paying customers each and every month will ensure your success in the long term.

In summary.
It is true that there are more research options available to the internet marketer, but if you analyse these key factors listed then you will get a clear idea of what to expect in your chosen niche. At first glance the market may look great, but when you look deeper into the marketing aspects it could look awful.

Internet Marketing & Judo

Are there really similarities between Internet Marketing & Judo?

Ok, I bet I know what you are thinking before you have even read this article. How can there possibly be a connection between Judo (the martial art) and the concept of Internet Marketing. I will try to explain and therefore convince you.
Firstly I would just like to state that I started Judo in 1975 when I was eight years old. I found it hard and not that easy to pick up. I would even sometimes dred going to the dojo every Friday evening, if I hadn’t had my big sister there for support I would surely have given up within the first year. I was encouraged to carry on by her and of course my parents.
Our family motto is, persevere, and that is what I was encouraged to do by my parents, now 35 years on I am a black belt 2nd Dan (2nd Kyu). I go as often as I can these days, just to keep fit and to train others to excel and bring them on with my knowledge of the sport. The main reason though is because I too, have encouraged my two children to take up the art. I help and give advice where ever I can along the way, nothing gives me greater pleasure than to see my teachings and my passion develop others skills.
For those of you who already know me, I am also an Internet Marketer. When I began exploring the world of online income generation I again found it very hard to make waves in the industry, just like many people other do. But the difference here is, I persevered and am slowly becoming part of the illusive 5% who succeed in the online marketing world. Like in my early judo days, I wanted to give up, throw the towel in but I have been encouraged to continue with my dreams.
Now judo, like Internet Marketing is not for everyone. You have to be disciplined, you have to want to participate, you have to have the desire to become a winner, be afraid of nothing (at least don’t show it) and when you take a fall, learn from it. Get-up, shake yourself off and start again. Any form of martial art is a great way to find out exactly who you are as a person. It brings out the real you; it allows you to set yourself goals, just like you guessed it, setting up an Internet Marketing business.

The meaning of Judo is gentleness, softness, suppleness, and even “easy”, depending on its context. The true translation of “ju” is soft method. The soft method is characterized by the indirect application of force to defeat an opponent. More specifically, it is the principle of using one’s opponent’s strength against him or her, and adapting well to changing circumstances. Judo is seen as a means for governing and improving oneself physically, mentally, emotionally and morally.
In order to have a good understanding of the Internet Marketing world, we need to utilize the meanings of judo to establish our business. It is ok to be an aggressive marketer or judo player as long as it is done correctly; the method must justify the end product. If you get that part wrong then you could lose that battle. In business or life, morals are an important and crucial part in the development of having good solid foundations.
The novice will wince at the thought of going up against someone bigger, the more experienced will use the opponents size to their advantage. In business, especially if you are on your own, you will need to study the competition and then find the right time to strike.
So the main similarities between Internet Marketing and Judo are;
1. To achieve success you must first stare failure straight in the face and come out on top.
2. We all make mistakes in any walk of life, but winners learn from them.
3. Never be afraid to climb a mountain, besides if you do not try then how can you expect to reach the top. Perseverance is the key.
4. The bigger the opponent the harder they fall, by this I mean over come your fears. If the opponent or company is bigger than you, use it to your advantage.
5. You need to know your opponents every move. A good marketer will know where and when the time is right to strike, and get that sale or the lead needed and so on.
6. Nothing will be achieved over night, take small poignant steps, life is a learning curve.
7. Self-Discipline is a must, and having the correct mindset along with determination is the key to success both in the dojo and the office.
8. Your life education should never stop. We all start at the bottom of the ladder as a novice, in sport, in work, in life. Believe and you will succeed.
9. Listen to advice and be prepared to take it, all advice is relevant no matter how critical.

Everything in your life starts with you. Self improvement will lead to life improvement. You are the foundation of your life, the decisions that you make, the actions that you take, they are what create your life. If your life is not the way you want it to be then only you can change it. Yes you can get help from other people, but only if you accept their help.
I now not only train but also have a coaching role at my local judo club, this has helped me be able to also show new and established internet marketers how to earn an income from home and in turn be successful.
Remember this today if nothing else; “The road to success is always under construction”.
I wish you all well in whatever field you are in, whether it be as a judo player, a sportsman or an Internet Marketer.

Internet Marketer Means What Exactly

Are you an internet marketer? Do you even know what that means?

Marketing is truly the most misunderstood word in use
today on the Internet. Let me see if I can clarify this issue
just a bit, marketing is actually the process of Product, Place, Price and Promotion.

PRODUCT

No business can exist without a product or service to sell.

In a nutshell, entrepreneurs are the people who believe in a
product, service or idea, so much that they are willing to
invest their lives into the development of their dream.

Historically, every major corporation in the world was started
by an entrepreneur with a dream and the drive to make it a
reality.

However, there comes a time in the life of every corporation
when those who fear the gambling nature of their founder, squash
the entrepreneurial drive that made the company a viable concern
in the first place. The entrepreneur will either submit to the
careful nature of the stockholders, or he will be forced to
leave the company he created.

The only entrepreneurs who withstand the pressure to move more
carefully are those who have maintained majority control over
their companies.

PLACE

In the offline world, place is defined by location. On the
Internet, place is defined by domain name and the web hosting
service chosen.

Both online and offline, place can make or break a company
without respect to the quality and value of the product, service
or idea.

PRICE

Selecting a price is determined first on a basis of whether the
company wants to be seen as a discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the marketplace. Staples on
the other hand is the specialist in office supplies.

Both sell a significant number of office supplies despite the
fact that the lowest price can usually be found at Wal-Mart. As
a value dealer, Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to position your
company as a discount or value company.

Testing has shown that products and services can be sold at any
number of prices and still reach a significant number of people.

The challenge of selecting the best price for your product or
service will require a certain amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let’s assume we are selling a product. Let us also assume that
we know that the product can be sold for $10 or $50. Let us also
assume that if the price dips below $10 or rises above $50, then
the product sales fall off significantly.

Our challenge is to determine the best rate at which to sell our
product.

Testing has shown us that we can sell 1000 items a week at $10.
Testing has also shown that we can sell 500 items per week at
$50. And testing has shown that we can sell 650 items per week
at $45.

At $10, our projected weekly earnings are $10,000. When we sell
the product at $50, we know that we can earn $25,000 per week.
Most importantly, we know that we can earn $29,250 when our
product is priced at $45.

With the imaginary testing we have done on our imaginary
product, we can easily see that selling our product at $45 per
item will earn us more money over the long haul.

Thus, when we make the decision for a national rollout of our
product, then we will price our product at $45.

Of course, this is a very simplistic analysis of the point I am
trying to make. Though simple, I believe this analogy will help
you understand the methods of developing a product’s prices.

PROMOTION

Promotion, on the other hand, is the process of notifying the
consumers for your product or service of your availability to
serve them.

Methods of promotion vary distinctly and should be arranged to
meet very specific goals.

As with product, place and price, promotion should not be left
to chance. You should test every ad, every media, and every
price point to determine the best bang for your promotional
dollars.

HEADS UP!

If you are an online promoter or marketer, please factor in the
most important element concerning the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your
time into the cost of your promotional accounting.

I say this because too many online promoters lose sight of this
concept and spend 20 hours to generate one sale while using free
advertising. Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your time for one sale
that might only net you a gross sale of $45!

ARE YOU TRULY AN INTERNET MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on the Internet call themselves
marketers. Yet, most of these same people are really just
promoters wrapped in the label of a marketer.

True marketers do not promote without a lot of advance work.
They spend time planning, testing and measuring their actions
and results to get the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as they build their
company into a major enterprise.

If you are a promoter who does not keep an eye on the total
marketing equation, then you are bound to fail.

If you do call yourself an internet marketer, then do what a professional
marketer does. Make sure that every dollar spent is spent well.
Make sure that every dollar earned is put to good use. Market
well so that when the people of the next generation look at your
life, they will see a fine example of a successful entrepreneur
that they will strive to emulate.

What Is The Competition Doing?

Spying : 3D Little Human Character holding a pair of BinocularsDo you ever ask yourself the question; “what is the competition doing”? Really you should.

Well, there are quite a few things you can find out about other people and the way they market using some simple to use tools.

For example, what keywords are they ranking for? Even who their JV (Joint Venture) partners are and where all their paid for advertising is being displayed.

In this day and age of information technology, being able to spy on any business or person for that matter online, is quite straight forward if you know where to look.

 

Here a few places to get you started.

1. SEM RUSH. This tool will show you the keywords your competition is ranking for within the search engines. Also which ones they are bidding on and the price they are paying for them. Easily check out their Pay Per Click (PPC) advertising campaigns. Great for finding new traffic sources.

2. WAYBACK. Nifty little free tool which can reveal years of split testing results from your competition. Cool tool for checking what their websites looked like in the past too.

3. MOAT. Great little search engine helps you find out the types of banner ads your competition are using. If you are familiar with, App Sumo, Netflix, Groupon, and Apple then use this to see what banner ads are being run there. Great for the internet marketer as will also show you where the banner was last seen.

4. SOCIAL AD NINJA. Ever wondered what ads, images and landing pages are performing best on Facebook? This is a must have tool for anyone marketing on Facebook because these questions will be answered, keeping you ahead of your competition.

5.  SOCIAL MENTION. Has a lot in common with Google Alerts, but geared towards social media. Easily monitor not just your own social antics but those of your marketing rivals. Get daily updates on anything you specify. Great way to also build relationships with other marketers and affiliates.

6. DOMAIN TOOLS. Use this tool to find out who owns a particular website and contact them as a possible JV partner.

7. WHO IS HOSTING THIS. As the name suggests, discover who hosts a certain site online.

8. WHAT WORDPRESS THEME IS THAT. Take a look at what WordPress theme other marketers are using, here you can also find out the plugins being utilised as well.

9. BUILT WITH. Ever wondered what kind of technology the competition is using? Go here to take a look at things like, server information, analytical tools, content delivery networks, hosting providers, advertising partners and loads more.

10. COPERNIC TRACKER. Discover when a sales page, squeeze page or even a landing page is changed by a competitor. The advantage being that you will know when they are testing a new offer, headline or design.

11. FIRESHOT. Cool Firefox add-on tool for taking a screen shot of any web page you choose.

12. WHO IS MAILING WHAT? Fantastic tool for gaining information about exactly what is being mailed by other marketers. Excellant site for the offline marketer as well as the online one. The archive library is massive and full of direct mail resources and ideas.

13. FLIPPA. If you want to buy or sell a website then take a look at the Flippa site. Gain genuine information from those trying to sell like how they are driving traffic to the site, what keywords are working, adsense revenue and Google analytics plus loads more quality advice.