Want An Internet Marketing Business

Questions to ask yourself before starting your internet marketing business.

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  1. Why do I want my own internet marketing business? If you have no “why” then you will find this venture very difficult.
  2. What interests, talents, skills and strengths do I have that will assist me in running my new internet business? Write them down list them all and think of ways you can include them in your marketing. Work with people who have similar ideas to yours, you don’t have to do this alone.
  3. What are my strengths and weaknesses? Concentrate on what you are good at, outsource what you struggle with even if it costs money, speculate to accumulate.
  4. What skills do I need to learn to improve on to run my business effectively? Never be afraid to learn new things or ask for help, remember the only silly question is the one never asked.
  5. Do I enjoy challenges? This isn’t just aimed at business but includes everyday life too. Challenges are good for your progression and learning.
  6. Will I be doing work that is meaningful and really interests and excites me? When you do things you enjoy you will concentrate  better, and therefore do a good job, self motivation and enthusiasm is a key part here, get a kick out of what you do in your daily life and business.
  7. Do I really have a money making idea? Many people have ideas, but is it a money making idea? A good internet marketing business idea needs to address a problem, a need, a pain that people are faced with, give them the solution so they will buy from you. Research is vital here to see if you have the right money making idea to give you results.
  8. Who are my ideal target customers? It goes without saying all business needs customers to survive, top businesses know exactly what their customers desires, needs and wants are and how to give them the solution to their problem or search.
  9. Who are my competition? In order to stand out from the crowd you must find out everything possible about the competition indirectly and directly, especially if they are in the same niche as your business.
  10. What can I offer that my competition doesn’t? People buy from people they know, like and trust so you need something that will stand out above the rest. You need to become the market of choice in order to succeed and grow your internet business. You need to set your stall out in a way that you can compliment the competition and not see them as a rival, work with the competition and not against them, at times join forces with them. Compete against yourself only, strive to be the best you can be day by day.
  11. Have I established business goals? Setting goals is a very important part of any business plan, but that is only a small part of the picture, achieving goals is the most important thing. To do this you need to take small steps to accomplish your goals, break them down to make them easier to achieve.
  12. Am I a self starter? When it’s your business you are in control, you have no one to answer to, no one to tell when and how to do things, so perhaps this section should be titled, are you motivated! You need to get things done, having an internet marketing business is not easy there are so many distractions, do something meaningful, something you enjoy and complete the task in hand.

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Niche Marketing Solutions

Being able to research a chosen niche is essential for any Internet Marketer. The strategies and online ideas you find will be very beneficial, and put you in front of your competition.
If you don’t do your research correctly or thoroughly it will be detrimental to your online business, and cost you time and money. Below are a few niche marketing solutions I have compiled for you.

1. Are you already involved in a particular market area?
It is easier to market something you already know about, gaining an understanding of your area of expertise is paramount to the success of your marketing campaigns.

2. Does size really matter?
The larger the market does not mean it is the best to get involved with. A niche should be chosen that is big enough to market and has a need for clearly defined prospects. The problem here is finding the right balance between size and potential. If you discover a niche which is massive for example then try to find a sub-niche.

3. What are the prospects of the niche?
Many businesses these days are struggling to stay afloat, so you must assertain exactly how desirable the niche really is. You want to be in a strong developing niche and not a sinking ship. You must research this in the right way.

4. Where is the niche market based?
Many marketers prefer a world wide audience to sell to, others like a more localised area. Another thing to watch out for here is, how popular the niche is in certain areas and just how many other marketers are out there.

5. Who will become customers?
Distinquish exactly who you will be targeting; men, women, children, animals ect.
With this in mind, you need to consider exactly how much someone will spend. It goes without saying that you will be better off selling to people who have money rather than those that don’t. In some markets people are willing to spend more money than others. Your pricing, with that in mind is of paramount importance.

6. How do customers think?
Consider this, does the market lend itself to the impulse buyer or is it one based upon lengthy descision making. Do they only buy offline, in which case you may need to change the way you market to them.

7. Does the customer need to change their habits?
Many people want a lot of things, but not everyone is willing to change and do something about it, no matter what they say in order to convince themselves. You need to develop your customers into the mind set of wanting to change, if the market warrants it.

8. Play on emotion?
People buy on emotion and then justify their actions with logic. This is a key strategy and one that you as an internet marketer must develop over time. Play on the fact that you are there to change lives for the better, get inside their heads and make them want to listen and purchase from you.

9. How do customers respond to advertisments?
Some markets are just no good for direct response style advertisments, which is understandable. You need to find out the best way to advertise your business, so knowing your targeted prospects is essential for any advertising campaign.

10. How to set your price?
Deciding on what is too much and what is not enough to charge for a product is very important. You must get the balance right. If you go too low then people may think that it isn’t worth purchasing. Similarly, if the price is too high then you risk not making as many sales.

11. Is it a seasonal market?
Will your business be able to cope with a product that is governed by the seasons of the year? If so then how are you going to survive out of season and compete?

12. Are there comparable products?
How many people are selling related products, find out and model what they do. Take what works and leave behind what doesn’t. Don’t chase shadows here.

13. Is there potential for continuity income?
Within the chosen niche market can you create renewable and continued income, another words is the product repeatable enough for the customers to keep coming back. Having a constant flow of re-occurring paying customers each and every month will ensure your success in the long term.

In summary.
It is true that there are more research options available to the internet marketer, but if you analyse these key factors listed then you will get a clear idea of what to expect in your chosen niche. At first glance the market may look great, but when you look deeper into the marketing aspects it could look awful.

Increase Your Search Engine Ranking

The methods employed to increase your Search Engine ranking may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you the time has come to face your website! A high Search Engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

seo chartAt least 85% of people looking for goods and services on the Internet find websites through Search Engines such as Google, Yahoo, and MSN. The idea of optimising your pages for high Search Engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in Search Engine results, the greater the traffic that is directed to your website. That is what Search Engine optimisation is about.

You can immerse yourself in all the technical information available online to figure out how to optimise your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase Search Engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search Engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into Search Engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on Search Engines, this text is essential. However, the Search Engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your Search Engine rankings.

Next we come to what is called META tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that META tags are the key to high Search Engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a Search Engine will use META tags in their ranking formula.

To find out if your page is set up with META tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are META tags, they usually appear near the top of the window. For example, a META tag would read: META name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your Search Engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of Search Engine rankings. Almost all Search Engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular Search Engine, the Search Engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low Search Engine rankings, consider launching a link popularity campaign.

seo globeEssentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your Search Engine ranking, but it also directs more quality traffic to your website.

Search Engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a Search Engine optimisation company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your Search Engine ranking, the more quality customers will be directed your way.

Turbo Charge Your Marketing Efforts

Marketing expansion is of paramount importance, below are some influential tools to turbo charge your marketing efforts. In previous years it may have been enough just to put your content onto the web and let it speak for itself. In today’s world, however, it’s seen as a smart move to put some elbow grease into marketing your campaigns.

“Marketing budgets are trending for 2015” with an estimated 79% of surveyed digital marketing participants stating they plan on increasing their digital marketing budgets for the year. Not all marketing game plans need to have a budget comparable to that of Fortune 500 companies to pack a punch. If you’re savvy about process and tools, a little goes a long, long way.

Use These Tools to Breathe Life into Your Campaign:

Oktopost

Social media is a simple yet highly effective way of getting your name and brand out there. Managing this information shouldn’t be difficult either. Oktopost gives you the ability to manage where your content gets distributed. It allows you to access information on multiple social media platforms or profiles that you hold. Knowing exactly who your content is reaching and through which outlets gives you the ability to see where your strengths are in your marking campaigns. Since social is really useless without metrics to track success, Oktopost is a godsend.

Mention

Mention is a great tool for you to use to monitor where, and by who, you are being mentioned on the web. It accesses several platforms including social media outlets, blogs, forums, and virtually any other web pages your name may pop up on. Not only does it track your business, but also your competitors. Mention provides you a one up by giving you the opportunity to always stay in the loop, in real time, thus allowing you to gain access to more customers.

Kissmetrics

Kissmetrics can provide answers to questions such as:

Which particular marketing campaign is leading visitors to your site?
Which aspects of your page are visitors drawn to and access before deciding to become clients?
When it comes to search terms, which ones are giving you the most traffic to your site?
In what ways are you potentially losing future clients?

What are the commonalities between people who have decided to become clients?

Kissmetrics is able to offer answers to these types of questions and more. They will give you insight as a company on which marketing campaigns are working, which ones aren’t, and how to future promote yourself based on factors that converted visitors into clients. Kissmetrics works with both large scale and small business, so they have options for everyone.

Socedo

If you are looking to engage fresh faces into your social media campaigns, Socedo can be the answer. All that is required is for you to enter in data such as hashtags or keywords, who you are looking to target, and the purpose of your search. Socedo then produces a list of potential prospects based on these specifications. This allows you to follow up on new leads and also propels them to your currently active landing pages.

ReferralSnip

Ever heard of a little company called Dropbox? Well they can thank their success in large part due to “referral marketing“. It’s fairly easy, and companies such as ReferralShip allow you to create your own referral programs. It’s a creative way to get people to promote you and word of mouth can spread like wildfire.

BuzzSumo

It’s important to know which content is captivating your audience, and which is not interesting them at all. Enter BuzzSumo, a company that focuses on bringing you this data. Simply enter in metrics such as keywords or links and BuzzSumo conjures up a report with details on how content related to these folks was previously received.

FullContact

Knowing who your clients are on a personal level allows you to be more focused when it comes to creating marketing campaigns. The tricky part is gathering all the personal information associated with this. This is where FullContact steps in.

FullContact provides information such clients’ real names, links to their social profiles, and even their photo. Having access to these details gives you the opportunity to cultivate a more intimate and a lasting relationship with your clients.

Other Methods to Spice Up Your Marketing Efforts

Produce More Video Content

Last year, video was one of the leading trends in marketing. It’s projected that by 2017 close to 75% of all digital marketing will be through video. By getting a head start now, you’ll be ahead of the curve once video takes over nearly ¾ of the traffic in just a few years.

Come Up With a Game Plan

This may not be the most exciting idea, but it’s critical to success. Being organized with your ideas and clear on how to execute them will make a world of difference. It gives you the ability to look at the year ahead and plan accordingly. Be sure to stay focused on your plan and don’t stray from the path.

So What Does This Mean for the Future?

By employing these tools and ideas, your business has the ability to grow and reach more clients than ever before. The main idea here is to be creative and try new tactics! A popular and successful marketing campaign is exciting and also engages its viewers. Remember, blaze your own trail and don’t be afraid to try out fresh, unique concepts.

Grab a copy of over 700 Internet Marketing tools today.

Do you have any tools or innovative ideas not mentioned to spice up your marketing efforts? Let me know below in the comment section.

SEO Research Tools

seo research

This video goes through two fantastic little SEO research tools to use to spy on your competitors, and also how to check your own sites quality so you can make improvements for better search engine ranking. Have Semrush and ahrefs in your internet marketing arsenal and easily keep an eye on things. Enjoy the video and feel free to comment in the box below.

SEO Research and Discovery Tools Video

Time: 9m 30s

Choosing the right SEO tools for you is very important, feel free to take a look at a post I did some months ago for some great little pointers & tips, thanks for reading http://helpfulimsolutions.com/choose-right-seo-software

For more videos like this one please go to http://essentialmarketingtoolkit.com

The Ultimate Internet Marketing Toolkit Is Back

My creation the Essential Internet Marketing Toolkit has now been updated with even more great reviewed & tested new tools & resources for all your marketing needs.

Ever wondered how the Pro’s always seem to get more done..?

imgresNow you can find out exactly how with the insider’s guide to the very best time & effort saving tools & resources available, and the best bit is most of them are actually free.

Knowing the right tool to use for the job is often all that makes the difference between an expert and a struggling ‘newbie’, now you can get the shortcut to being the expert and saving hours of your time on hundreds of different marketing tasks.

The brand new updated Essential Internet Marketing Toolkit has over 700 tools and resources researched, rated and reviewed for you, so you can find exactly what you want for any task in just seconds!

My team and I have over 2 decades of experience with these kind of tools so we know what we are talking about, AND we’ve taken months to review and rate the very best stuff for you, here is just a taste of some of the 700+ “Golden Nuggets” covered inside:

Inside the members area you will find many helpful ideas to get the new IM’er or the established marketer to a higher skill level, from the basic to the most advanced SEO tools many which are free to use. Most Internet Marketing subjects have been covered from, list building secrets to landing page creation, website design & the best plugins to use, we even cover the best hosting companies for all your needs. Payment processors to shopping carts, the greatest ways to split test and spy on your competition.

imagesInterested in doing a webinar or a podcast? Then this is a cool place to start, inside are pdf’s on both subjects along with interesting resources to use along the way. Reviewed are the best webinar services to use.

Gold Nugget #1: Affiliate Network Report – Which Are The Best Affiliate Networks for Specific Tasks?

Gold Nugget #2: SEO Resource Guide – What Are The Best SEO Resources?

Gold Nugget #3: Web Marketing Toolkit – The Web Marketing Tools You Can’t Do Without!

Gold Nugget #4: Screen Measuring Utility – Speed up your Image Edits!

Gold Nugget #5: Real-time Colour Picker – Find the #HTML or RGB Colour of Anything in Seconds!

Gold Nugget #6: Quick Font Pre-Viewer – Find the Right Font The First Time!

Gold Nugget #7: Data & Log-in Security – The Free Utility That Protects Your FTP Log-ins & Sensitive Data

Gold Nugget #8: Change Your Site Styling – Change Your Site Headings/Text Styles/Backgrounds Quickly

Gold Nugget #9: Play Almost Any Media File – This Player Plays Most Media File Types!

Gold Nugget #10: Install Disks Without a CD – Backup your DVD’s & Install Your Software From an ISO file

Gold Nugget #11: Screen Sharing – See What your Outsourcers/Workers/Colleagues are Doing

Gold Nugget #12: Easy Forms & Payments – Make Forms, Capture Leads, & Take Payments!

Gold Nugget #13: Advanced Domain Checks – The Average Domain Availability Check is not Enough…

Gold Nugget #14: Get Into Locked Out Sites – Locked Out? – This Utility Will Get You Out of a Hole

Gold Nugget #15: Create PDF’s FREE – These PDF Utilities are Simply Awesome!

Gold Nugget #16: Batch Image Resizing – Need to resize/rename a load of images?

Gold Nugget #17: Enhanced Code Editor – A Quicker Way to Edit your HTML/PHP/CSS Code

Gold Nugget #18: Share Files With Others – Backup to Free Cloud Storage & Share files With Others

Gold Nugget #19: Instant SEO Scoring – Want to know SEO info for any Search Engine Listing

and those are literally just a small snapshot of what’s covered in this massive marketing toolkit!

You’ll keep finding new “gold nuggets” in this for weeks & months to come, it’s your new “go to” guide, just like having one of these experts to call on whenever you need it!

If you would like to become a JV partner of mine then click the link http://essentialmarketingtoolkit.com/partners

 

 

List Building Is An Art

Discovering the art of list building is essential to your Internet Marketing needs, but it doesn’t have to be as difficult as you might think. Affiliates, product creators and business owners need to know exactly how to do this very important step in order to increase their customer base.

In the above power point presentation you will discover the best ways to make the most of your website visitors with list building, by utilising your squeeze page correctly.

You will also find out ways to grab the attention of those people who are sat on the fence about your offers, and how to get them to become a subscriber.

Inside also find out how to track & tweak your squeeze page for best results.

Create awesome looking landing pages

Building Your List with Articles

You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

 

Building Your List with Paid eZine Advertising

Some Internet Marketers can get clueless when it comes to unleashing the full potential of paid eZine advertising. One of the most common dilemmas is that whether should the Internet Marketer advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?

This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practice a buying habit until you put some money to find out.

Investing even a small sum of money can be risky to a number of Internet Marketers who are on tight budgets. But in spite of the risk factors, eZine advertising can still be rewarding, if done right.

Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.

When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.

While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.

What Sells On The Warrior Forum

Basically the Warrior Forum is there for Internet Marketers to find out what is working in the online market place right now. You can offer anything as a WSO (Warrior Special Offer) such as electronically delivered products and services or physical products.

The Warrior Forum audience is more male orientated than female and between the ages of 35 and 55 years old. Many who visit the site are at the lower end of the income ladder.

So what sells? Anything that has to do with internet marketing, anything that teaches or shows how to make money online. Good sellers are things like ways to get more traffic to a web site or how to rank better in the search engines. The products that do best must have mass appeal, if it is only for a minority audience it wont be as good on the Warrior Forum.

People go to the Warrior Forum to learn how to make money online and about marketing on the internet, you can albeit a little tricky sell offline money making ideas too. If you fancy building a product that teaches something to the Warrior crowd you must deliver an excellent one that is of massive value to the purchaser. If you do this part right you will build a brand and make some serious money at the same time.

Software sells really well as a WSO, any piece of software that makes an internet marketers life easier will be a big hit. For example, tools that find keywords or products that make tedious tasks less tiresome like article submitters.

Plug-ins for WordPress are used by marketers and are very popular these days when building websites. Plug-ins that enhance the search engine visibility, create back links or a plug-in that helps build review pages tend to sell like hot cakes as WSO’s.

There is a way to discover the best selling WSO’s it is at Warrior Plus

Warrior Plus is a service that supports the Warrior Forum, it is run by Mike Lantz, who discovered something was missing and came up with this great concept to go hand in hand with the Forum itself. You do have to register to use the service but that’s no problem.

You can easily see which WSO is selling well and which ones are converting like crazy. You can check the commission amounts for affiliates and even see the date when the product was launched and by whom. When you find a WSO topic that looks hot, always check who published it and whether it was already a WSO of the day. Some sell very quickly indeed, 100’s an hour but of course that depends who is on board as a JV (Joint Venture) partner.

The more you launch the more you will be known and recognised as an authority figure within the Warrior Forum itself.