Reasons For and against buying an Expired Domain Name.
Implementing the use of an expired domain to create a shortcut within any chosen market for search engine optimisation can be very beneficial.
There are good reasons why, as an internet marketer you would want to purchase an expired domain name. Let me introduce you to some of the advantages of doing so.
When targeting your chosen niche market your main aim is to drive traffic to a website or sales page. You can do this by finding keyword rich domain names to target a sub niche relevant to your market. The main advantage of this is that these domain names may not be very competitive; therefore you can become an authority in that niche very quickly. The amount of traffic will govern the speed at which your business will grow.
It is possible when buying an aged domain name that they will almost certainly have established relevant backlinks and a certain amount of authority attatched. This will be of great benefit and save you a lot of time. The search engines will rank the site faster than if you were to start off with a blank canvass. Backlinks are a necessity to online success.
Another great advantage when buying an expired domain name is that they will have page rank. This is a huge added benefit because, again, it takes time to establish a domain name and build up its page rank. When you purchase an aged domain name you can literally buy domains with page rank overnight. This really streamlines the process, so you can build authority and traffic extremely fast!
Domain names expire with regularity every day of the year without fail. This simply means that there is so much choice therefore presenting a massive opportunity for you. This usually means that the competition is not as strong as normal. The price you pay for an expired domain can be as little as $12. That to me presents an absolute bargain deal, besides most of the hard work has already been done for you such as established page rank and authority backlinks. What a great jump start to any web business this truly is.
DMOZ (the Internet’s largest directory system) listing can be very hard to get in to. You submit your website & wait weeks to have somebody (a real human being) review it to see if it is of high quality to be included in their index. But you can forget about this task if the expired domain name you buy is already included in the DMOZ listing. Again saving you time.
So if you have ever wanted to be included in the DMOZ directory but thought that it would take too long, bare the following in mind. Purchasing an expired domain means that it will already be listed in the DMOZ directory. This way, you do not have to spend days or weeks trying to get your website submitted in to powerful directories that have plenty of influence for your domain name.
Take the Yahoo listing, it needs to approve your website and on top of that you are required to pay Yahoo $299 just to join. Why spend the money when you can buy an expired domain name that is already in the listing for only $12?
Of course, there are some pitfalls you should avoid when searching and purchasing an expired domain name. For example, ones that have no real value. You will need to be sure to select ones that have the potential to drive consistent and reliable traffic to the website.
Generally when people notice a good domain name they bid for it too early in the auction process. This can be very detrimental for you because this will draw attention to the auction. Thus inflating the value of the domain name. The most effective time to bid on a website auction is the in last ten minutes. Be patient and bid late to get the best deal and the cheaper price, don’t be too hasty.
Another pitfall to look out for is to assess the competition for that domain name. If you discover a website domain name that includes a keyword that is too competitive you should reconsider the purchase and continue with your search. Remember that if the keyword is too competitive it will be very hard to rank highly.
The main sources of expired domains are places like GoDaddy, NameJet, Sedo, Snapnames, and Flippa. There are over 100,000 domain names expiring every day so I would recommend using an expired domain name service to help you sift through them all.