Link Building Ideas

Below is a comprehensive list of 50 link building ideas to help to kick-start your link building strategy. As we are all aware Google is a links-based search engine, so to achieve high rankings you need high quality links to your website and this won’t be changing in the near future.

1. Create an extensive resource list for a specific topic.

2. Build the content on your site and make it easy to understand. Link baiting is one of the most effective strategies.

3. Use pay per click advertising. More people will see your site, some of which may be bloggers who could decide to link to your site.

4. Submit articles to high-quality article directories. Take a look at this huge list of article directories.

5. Write a press release and submit it to hand-picked journalists, selected bloggers and PR distribution sites such as PRWeb and PRLeap.

6. Track who picks up your articles or press releases. Offer them exclusive news and articles.

7. Perform surveys that make people feel good or important. Salary.com conducted a study uncovering how mothers were so underpaid, resulting in many high quality links.

8. Submit your site to free directories. Check out the top online directories.

9. Submit your site to paid directories, focusing on quality and PR ratings. Consider the Yahoo Directory, Business.com and Best of the Web.

10. Create you own directory, specific to your industry. Then link to your site.

11. If you create a particularly interesting article ask a few friends to tag it on Digg.com or the Del.icio.us popular list. If it reaches the front page your website will receive a lot of traffic.

12. Join the Better Business Bureau.

13. Get a link from your local chamber of commerce.

14. Request links from relevant government and council resources and websites. These sites have high PR ratings so even a couple of successful requests can make a huge difference.

15. Consider posting an opportunity for bloggers to write about on PayPerPost. For more on this site see our Pay per Post in-depth feature.

16. See if your partners, such as retailers or manufacturers, are willing to link to your site.

17. Submit free classified ads to sites such as Gumtree and Vivastreet. Find more free classified advertising websites to advertise on.

18. Answer relevant questions on Yahoo! Answers and Google Groups, or even start a new topic and link back to your site.

19. Try adding relevant links to your site on Wikipedia.

20. Most forums allow you to leave signature links. If you make quality posts and helpful comments then people will take a look at your signature and often visit your site.

21. Review relevant products on Amazon.com.

22. Review related sites on Alexa.com.

23. Submit product and service reviews to shopping search engines such as ePinions.

24. Start a blog. Post regularly, research articles, and ensure they are interesting and informative. If executed well then other bloggers will link to your blog. For more information about blogs see our Blog Marketing Guide.

25. Link to other blogs from yours. Many bloggers track who is linking to them so this will help to get yourself noticed and bring in some links.

26. Start a Business Blog external to your website. Link to important resources and ask them to link to your website in return.

27. Comment on other blogs, ensuring that the comments are insightful and interesting. This will bring your blog to the attention of the blogger and the readers of the blog.

28. Have your posts featured on the Technorati tag pages through tagging your posts with relevant tags.

29. List your blog in a few dedicated blog directories. Check out this comprehensive list of blog directories.

30. Make your site standards-compliant. This will help you to get links from governmental resources as well as enabling you to be listed on authoritative directories such as WC3 Sites.

31. Have an excellently designed website. Good designs can get links from sites such as CSS Vault.

32. Swap links with selective sites. Steer clear of link farms. Only trade links with sites that are related to your industry and will send you traffic. The best way of deciding whether to trade links is would you consider exchanging links if search engines did not exist? If no, then don’t swap links.

33. Rent some high quality links. Text Link Ads is the main company in this field.

34. Holding a contest is a great link bait strategy.

35. Give something valuable away for free. Then get listed on sites that list where you can get free stuff, such as TheFreeSite.com.

36. Build a tool collection. People love tools and will often link to them.

37. Obtain and carry out an engaging and interesting interview. Unique content such as this will spread like wildfire.

38. Create a “Top 10″ list, such as the Top 10 myths for a specific category. People love to link to Top 10 articles.

39. Create a list of experts in your industry. Flattery can often be an excellent strategy, if the experts are impressed with your site then they may decide to link to you.

40. Add a ‘News’ resource to your site. Add interesting stories, particularly ‘Top 10 Tips…’ articles. These are especially easy to link to.

41. Launch an affiliate programme. Many links to your site will be banners or logos but some sites will link to your site from within their content, which can be of SEO value.

42. Publish an RSS feed of your new articles.

43. Sell products on eBay and offer to donate the profits to charity. You can get a lot of charities linking to both the auction and your site this way.

44. Launch a petition about something that people really care about – high fuel prices for example.

45. Do something controversial. Sue Google.

46. Become involved in guerrilla marketing – everyone likes a quirky marketing campaign.

47. Get hold of some pictures of celebrities in your industry and host them on your web site.

48. Bribery. Do you have a members-only site? Offer website owners free membership if they link to you.

49. Utilise MySpace – set up a scheme whereby anyone who includes your link on their MySpace page receives a discount at your online store.

50. Stuck for any more ideas? See who is linking to your competitors – they may also be receptive to linking to you. Use this link analysis tool to discover who’s linking to your competitors. Good link building services can also produce tangible results.

How important are Social Links.

Below are six reasons social links need to be an important part of your website marketing and SEO strategy.

1. Link building was always about social proofing.

Think about it – why did Google ever allow links to determine which websites ranked above all the others? The answer is simple: links were like “votes” for your website. The more votes you get, the better off you are. So SEO companies started building links (aka “votes”) manually. Then, Google — to counter all of the fake voting — figured out that some votes should count more than other votes. So SEO companies went around manufacturing websites with the best votes. And Google, finally, realized that SEO link building would never work long-term for ranking websites. So Google started penalizing websites with “fake votes” (which is basically anyone who pays a company to do SEO link building for them). Seeing a trend here? The idea behind links as a ranking factor is a very good idea, but since it’s become so easy to manipulate, Google has been forced to turn to social media channels which do the same thing but are much harder to manipulate. Link building was always about social proofing.

2. Social media allows you to “crowd source” your link building.

When you have a following on Twitter or Facebook or LinkedIn, you create a team of fans who can share your content. That’s what social media is all about, folks — being social! (Imagine that.) So when you write a new blog post on your business blog, you can take that content and share it on Twitter and then get some of your followers to share your content. You can also get your website visitors to share pages of your site and your blog on social media by adding simple social buttons to allow people to quickly and easily “vote” for your content right there on your website. Sure, many of these people will never become your actual customers, but that’s not your objective here. Your objective is to build buzz and attention around your website.

3. Being social is the fastest way to multiply your presence online.

The problem with old school SEO link building is your always building “signs” to your website in places where nobody is looking. It’s something like buying a billboard in the desert. Social media, on the other hand, is a dynamic world of interaction and activity where things are constantly happening in real time. This is why it’s so crucial that you have a social media PRESENCE — not just social media accounts where you never or rarely post anything. You’ve got to be active, you’ve got to be social. This is the fastest way to multiply your online presence simply because it’s where everyone is. If you get in front of the right people (which is a matter of consistency, not luck) then you can build some buzz around your business and your website.

4. Social signals is a real thing.

I’m sure you’ve heard the term “social signals” floating around out there. Love it or hate it, this is a real thing. Google is definitely measuring your website’s “pulse rate” on social media channels. How often do you share content on social channels? How often do people visit your website for social channels? How many fans/followers do you have? Does your website have social sharing elements available for visitors? Social signals really is the new “link building” metric you should be concerned about and worried about. Forget about how many links you have — especially if you’re building fake links — and start worrying about the health of your social media presence.

5. Social links bring real traffic to your website.

95% (or more) of links from SEO link building never bring a single new visitor to your website. They just sit out there pointing to your site and not really doing anything else at all. This was the other major revelation Google had: They realized that by promoting links as a way to popularize your website, they were creating a web filled with spam and junk all designed to get more links (and only that). Most SEO companies build links on sites that will never bring you an actual customer. They’re just fabricating links to try and boost your search engine positions. Now that it doesn’t work, you’re basically throwing money down a drain every time you pay for link building. Social links, on the other hand, have the real potential to bring real people into your website AND into your social followers or social circles. This means at some point these people could very well turn into a customer or a content promoter for your business.

6. Google hates link building.

The bottom-line is link building doesn’t help your search engine rankings. In fact, it could hurt you far more than it will ever help you. Google has been very clear about this – stop building fake links to your website and start focusing on providing value and being of value within your marketplace. Social media is the very best place to achieve that goal online today.

So there you have it – 6 reasons social media needs to play an important role in your search engine rankings strategy. At the end of the day, search engine rankings are still very critical to your long-term success online. Don’t make the mistake of investing in shady, short-term practices and risk hurting your business long term.

So here is the clincher, if you are a website owner why not get your social links sorted for you with this cool wordpress plugin, go take a quick peep.

 

Link Exchanging Explained

Link exchanging is a great way to attract quality and targeted traffic for your website.

This is an excellent method if you are on a tight budget and need some additional traffic. Many experienced webmasters swear by this method of direct marketing as it benefits you in two different ways.

The more links that you exchange with other website owners that are in the same niche as your own, the more targeted visitors you could potentially have coming back to your website, once they are there it is up to you to take advantage of that.

Why Are Back Links Important?

Back links to your website are excellent in ranking your website higher for search engines, search engines like Google will scan your site and look to see where it is linked from, if your website is linked from many different locations then it helps with your website ranking, especially if it is linked from popular websites that are already ranked highly.

It is really simple to get started link exchanging, simply search for other websites that are related to your own, it is very important that you only look for sites that are in your chosen niche in order to get any kind of targeted traffic, websites that actually complement each other work the best and give you the best chance of getting a link exchange.

Buying Links

Buying links to your website is a great way to get links if you are short of time, however, you must still be a little cautious here, many search engines will actually penalize you or even remove your site from their indexing if you buy too many, too quick, from the wrong places. Search engines expect you to build your links naturally.

Here are a few pointers that may help you when buying links:

  • You should always buy your links from a reputable website or firm.
  • Try not to use the same text for all the links you intend on buying, it looks like you are spamming the search engines in order to gain a higher rank for a specific category.
  • Only purchase links that are related to your own particular niche.
  • Buy your links gradually, do not be tempted to get too many, too quickly.

There are many different methods of gaining links to your website but they all depend on the quality of your links, high quality links increase the popularity of your website and generate that much needed traffic.

Always try to choose methods of gaining links that do not take up too much of your time and also give you high quality targeted links. Remember, link building is a continuous, yet slow process that happens over a period of time.

Link Exchange Directories

There are many link exchange directories out there that you can use to help you along with the link exchange process, some are paid directories that may ask you to place some code within your website and others are free directories where you can simply exchange links and manually place the links within each other’s sites. I would personally go for a paid directory so you do not have to manually add all the links yourself.

Here are a few of the top directories that you can use for link exchanges:

Traffic Bunnies

Link Market

Link Directory

The Link Exchange

Build Reciprocal Links

Design Firms

LED LinksGiving

Links Junk

TedallSearch

Directory Link Exchange

Tips for Link Exchanging

Here are a few handy little tips that will help you build your link exchanges better and faster, giving you those much needed targeted traffic links to your site.

  • Be sure you aim for targeted traffic. Try to exchange links with other website owners that are in the same niche as your own, this will give you a much more targeted response.
  • The title of your link must be short and to the point, avoid long titles that are not interesting. The description of your link should be concise and to the point, try to keep it within 200 characters.
  • Never use all upper case characters in your title or your description.
  • Do not force deadlines upon webmasters, give people plenty of notice and be as polite as you can.
  • Once you have agreed upon a link exchange, never remove a partner from your site. Keeping your word is very important to build up a reputation in business.
  • Tell the webmaster why you want to link up with their site and give a brief statement about how you think that this partnership can benefit you as well as the webmaster.
  • Keep your link pages search engine friendly by not placing more than around 25 links per page.
  • Do not ask for link exchanges before your website is ready. Most webmasters will turn down your link exchange request if your site is under construction.
  • Never give wrong information about your site or yourself in the request. Honesty is a very important factor here.
  • Organise all the link partners clearly and neatly on your site. A well organised page always creates a good impression, so spend some time on it and make it look good.
  • Always link your link page to your home page.
  • Only use partners that match the mood and tone of your site. For example, if your site is family friendly you must avoid links that are not family friendly.
  • Do not opt for free link programs and link farms. They generally add unrelated and irrelevant stuff and you end up receiving a hell lot of trash in your inbox!

 

These are just a few suggestions that will help you build up your links, however, you have to be discerning enough yourself and have a lot of patience in order to get great links and partners. Working together and cooperating with all your partners will give you a great opportunity to build up a successful site.

How to Make Your Blog Posts Engaging

How to Make Your Blog Posts Engaging

When a blog post has been read your reader should want to hang around to ask questions, comment and see what else you have to bring to the table, so to speak. After all, we are talking about creating potential long term relationships here. Try these Tips for Writing Engaging Content below.

1. Always Have an Engaging Opener

The opening sentence should capture the reader’s attention right from the word go. Remember, your readers can get all kinds of facts online so make yours unique. They want something that will ignite their curiosity, motivate their thought process and get them engaged and wanting more. If need be make your opener witty and outrageous if need be. Give your posts a personality.

2. Create a Bond by Using the First and Second Grammatical Person

Your blog should talk to your reader. Avoid using the third person syndrome, for example, no more, they and them. Write directly to your audience using first and second person only. This makes your reader feel closer to you and creates a virtual bond of familiarity.

 3. Make the Content Graphically Vivid

Words create images, and draw people into the scene you are painting. Just write in your speaking voice, as though you are talking with your friends at the bar. Throw some adjectives in and add some cultural flavour that reflects your background. Your reader must be able to relate to you through the information you are presenting to them. The purpose will be totally defeated if your blog is too long winded and boring.

4. Ask an Engaging Question

At the end of a post, ask a stimulating question. Make them ponder, make them wonder and start thinking inquisitively. The idea is to put your site and business fully into their head so that they actually want to come back for more. One of the best ways to achieve this is by stimulating their thought process.

5. Get Them to Contribute Content

It could be a problem that you are facing, or something your customer is facing. It doesn’t matter. Write a post about it and open the door to your readers to contribute by commenting on the post. You could credit readers with the best tips on your blog so that everyone can see.

6. Eliminate The Sell Sell Attitude.

Do not fall into the trap of adding too many keywords to the content for just for the sake of ranking purposes; this will diminish the ability to actually sell. Plus, in the wake of Google Panda and Penguin updates, your site may actually lose rankings because of this. Your post must be an effective sales tool with reader as the most important contribution.

7. Always Check Your Spelling and Grammar

Your blog posts and indeed your website should be free of all spelling mistakes. While the odd few spelling and grammar errors can be accepted your credibility will almost certainly be called in to question and it is not very professional looking.

8. Provide a Conclusion

Let’s face it; no one has tons of time to read every line of every post. Encapsulate the essence of your article in a short conclusion to help out these busy people. Your conclusion should ideally tie up your main points together and provide a short summary of what the article is all about.

9. Add a Call to Action.

Every part of a website, including the blog post should contain some kind of call to action within the content. Without this you are firstly failing to assist readers in taking the next step in the conversion process, and secondly you are potentially losing an income as well as a customer.

10. Link to Other Sites.

If you link to other sites too often it can become a negative part of any online business. Having said that, linking to authority websites is a great way to be seen as a credible business. Make sure your links are used to ensure your own authority and also provide your visitors with information you do not have.  When doing this make sure you do not interrupt the conversion process to do so. Upon clicking a link to another page it is always good idea to make sure it opens in a new window, therefore upon closing their new destination, they will always return to your page.