Marketing Strategies That Work

What good is your idea if it isn’t directly in front of the people who will buy it? That is what marketing is all about. But some marketing strategies are costly, much too costly for us entrepreneurs.

The marketing strategies below do work, but you need a high profit product to make the investment worth your time.

A billboard: Around £10,000 for 4 weeks
A national television commercial: 30 seconds for £300,000+
You could possibly run a radio ad for £1,000 or so.

Most entrepreneurs just do not have that kind of marketing budget, so let me share some lower cost marketing strategies that do work.

1: Press Releases

The media can be your marketing friend at a low-cost if done properly. A press release written that describes your why, and what problem you are solving can get into the hands of many journalists and displayed on a lot of media locations.

Costs for a press release are minimal. Unless you know how to write a quality press release yourself, I suggest contracting a freelance press release writer. (if you don’t know any, message me and I will share 1 with you).

There is some cost in a press release service that will get it in the hands of the journalists, but that is quite low too.

2: Social Media

If you are not marketing on various social media channels, you are missing out on a lot of potential profits.

While you can advertise at a cost on social media, you can also market for free or for very little cost.

Facebook
Create a Facebook fan page around you or your brand. Post educational material with a call to action of visiting your landing page.

Twitter
Why not set up a free giveaway on Twitter? You will have Tweeters flocking to see what it is all about. What better way to get your product in front of many potential customers quickly.

LinkedIn
You can set up a professional LinkedIn page and even write educational posts on LinkedIn Pulse. Again, have a call to action leading back to a sales page or your website/blog.

Pinterest
Pinterest is a great social site where you should show images of your product and link them back to the location a person can purchase.

Other Social Media Strategic Marketing

Don’t neglect the lesser known and used social media sites either. Sites such as:

Instagram
Flipboard
Digg
Can also provide a great marketing means to sell your products or services.

3: Post Cards

While all the other entrepreneurs are email marketing, why not look back to the original mail system. No, you don’t have to buy a pony and start riding the Wild West, but creating postcards and buying stamps is a tremendous marketing strategy that does work.

So many people do not even open emails, but nearly everyone looks at the mail sent to them via the Postal Service.

You could put a picture of your product and a short reason why your product can help the person. Leave a method where they can purchase and watch the profits come in.

4: Hook Up With Other Entrepreneurs

You know of an an entrepreneur who sells similar things to you and is in the same niche. Why not work together and team up as JV partners? You offer his goods and vice-versa. Everyone wins!

5: Reviews and Testimonials

Find the reviewers who are well accepted. Send them a free product in exchange for an unbiased product review. Yes, you do chance a bad review, but that is a chance worth taking.

You can also ask customers for a testimonial and offer them a discount on their next purchase.

6: Create YouTube Videos

A short and simple video about the product or brand, telling to the viewers exactly what to expect from a potential purchase during the video is bound to gain huge attention, and sales.

These are just a few great marketing strategies that do actually work very well.

Membership Site Strategies

In this latest post I will be showing you some little known Membership Site strategies, and exactly how to profit from them in quick time. If you want to make money with your membership site, you have to get it noticed. The faster the word gets out, the faster you will begin making money.

membership site strategiesProvide Free Information. This is a superior strategy to get folks to your web site, however you have a fine line to
walk. Too much free info and there’s no benefit to joining your site. Not enough and you don’t give potential members
enough of a complimentary preview.

Of course, if you don’t offer quality information then you’ll lose potential members anyway. So make sure that the
information you offer is fantastic. You want your free information to be so good that visitors pass it along to others.

Give folks a peek inside with a free trial membership. Trial memberships hook readers! Not only do they instill
confidence, once customers get an inside look at all that you have to offer they will want to sign up immediately.
Consider also, making certain items on your website available only to permanent subscribers.’ This type of feature
works as a tease. Of course, don’t overdo it. You want trial members to be able to access a lot of your site.

Viral Marketing Miracles. Give free reports and even ebooks to affiliates to give away. This report will include the affiliate’s unique ID and any sales made through that report will be credited to the affiliate. It’s a great way to get people to spread the word about your membership site.

Remember that if you want to drive traffic to your site, the ebooks and reports that you give away MUST be excellent.

Article Marketing Mania. Article directories are a wonderful way to drive traffic to your membership site. They help to establish your credibility and they give potential subscribers a peek inside the offerings at your site. Also use article marketing to help build a top notch opt-in list. Always include a link back to your website or sales page.

Fabulous Forums, blogs, and chat rooms. Forums, chat rooms, and blog posts are a good way to get the word out quickly about and increase your membership site strategies. Most forums, chat rooms, and even blogs will allow you to place a link back to your website in your signature link. Consider that many of the people you speak to in these venues may not be ready
to purchase but they will be a good resource in the future if you collect their information.

Membership Marketing Profit Plans

Presumably, you have a membership website to make money or your thinking about starting a membership site to make money. Either way if you’re not taking advantage of these three profit plans, you’re missing out.

Profit Plan 1. Thriving Affiliate Programs – Affiliate marketing is a great way to make ongoing extra income from your membership site with very little effort. It’s also important to note that your members do want to learn from you so you’ll want to balance affiliate promotions with your own products too. You won’t be an expert in every subject and so complimentary products are a great way to increase income; just make sure the products aren’t directly competing with what you have to offer.

Really make affiliate programs work for you:

1. Select affiliate programs that are relevant to your niche subject to retain the credibility of your site and entice your members into purchasing the products they need. Find affiliate products which are complimentary to your own, not competitive.

2. Pre sell the product to your members. This will make it much more likely that they will buy when they reach the merchant’s site. Write a personal review or interview the product owner.

3. We have affiliate links into your content on your site. Simply writing product reviews or blogging about why you like the product from a personal standpoint is often enough for your members to trust your recommendation and want to buy from you.

Profit Plan 2 Advertising Aces AdSense is a simple way to make money from your free membership site. Every time someone clicks on the Ads you’ll get paid a certain amount per click. The amount will vary from niche to niche but overtime particularly if you have a large membership base will be very profitable.

1. To really make advertising pay your membership site strategies must have a very large membership base. Consider having low subscription fees or completely free membership if you plan to make advertising your main revenue stream.
2. Make sure your AdSense links really are relevant to your niche topic and add valuable content to your site to retain credibility with your members. For more control, select default advertisements to use instead.

Profit Plan 3 Selling Superior Information. Want a great, and inexpensive way to increase membership site revenue and value, then sell information products. Ebooks, reports, online classes, workshops, tutorials, audio files, videos, and even software can be created for a relatively low cost and sold for a tremendous profit.

The great thing about many of these products is that they are instantly downloadable by your members. This means that they get instant gratification and you don’t have to deal with the cost of production. Once your product is complete, it’s ready to go and can be distributed an unlimited number of times.

Make maximum revenue.

• Superior products result in superior profits. Make your e-book superior with a high level of research, writing , and graphics and illustrations.

• Promote early. Promote the e-book on your site and in your members’ forum. Put extracts from the book onto your site to get members excited about reading more.

• Offer incentives. Use your e-book as an incentive to subscribe to your site. If you give your e-book to members for free when they sign up consider offering them the book in installments or chapters to integrate them into your community.

• Weave affiliate links into your information products to ensure that they carry on producing revenue for you even after they have been sold.

email marketing strategies

Like any other marketing initiative, email marketing requires a strategy to inspire your audience and grab their attention. When used correctly, email has proven to be the most influential and cost-effective marketing platform around today.

The goal is not to get your message into that crowded inbox, the goal is to have your subscribers open your message, and it is the content’s job to reel them in and complete that call to action.

The standard open rate for an email marketing message is 11-15%, with a click-through-rate of just 2-5%, if you’re falling behind the curve, you need to fine-tune your strategy, by adding personality to your campaigns.

To increase open rates, you need to inspire your customers to click your message. Half of all emails will be opened within the first six hours after delivery. As emails pile up, make sure yours doesn’t get lost in the shuffle.

Once the email is opened, you need to grab their attention with valuable information like a promotional offer or image. Customise your subscribers, understand what they’re looking for, and tell your story in a unique fashion. Your first impression has to hit home to keep your customer engaging with every email you send.

Email marketing strategies are all about testing and trying to find the best strategy that leads to success. You can’t talk about conversions when your emails aren’t being opened. If you’re encountering a low open rate, test and try these strategies to improve your deliverability and increase open rates.

Subject Lines

It is a fact that 35% of email recipients open email based on the subject line alone.

The subject line will make or break your open rate. Personalise the subject lines and make them descriptive so your subscriber has a reason to open. Subject lines must be inspiring, strong, and eye-catching to stand apart from the crowd of emails your customers are staring at and weeding through.

Be Concise

The most effective emails are those with short subject lines. A recent study found that three-word subject lines have the highest engagement rates (21.2%) although just 1.6% of emails are that concise. Make sure your subject is well-crafted and descriptive without overwhelming your reader with buzzwords.

Avoid “Spammy” Buzzwords

Although you might think that your reader will want to take advantage of your “sale” or “reminder,” MailChimp advises you to avoid those terms. Having words like “free,” “x% off,” “guaranteed,” or “click here” can negatively affect your campaign and open rate.

If you’re consistently using these buzzwords in your subject lines, many subscribers won’t see your messages as they’ll be directed to spam folders in their inbox. Even if your message lands in the inbox, spammy words often deter readers from your campaign.

It’s okay to promote a sense of urgency if a sale is ending or the time to register for an event is closing. An example like “Sale ends tomorrow at midnight!” shows a user that action is required immediately.

Personalise

If you can add a custom field into your message, and speak directly to your subscriber, the open rate will increase significantly. MailChimp offers you tools to strategise your customisation to see what is most effective in your campaign.

Spelling and Grammar

Always remember to use proper grammar and spelling. Punctuation is an essential component of your message, but don’t come off as too salesy or speak too urgently.

A subject in all capital letters, one that includes misspelling, or uses unnecessary exclamation detracts from your message. Asking your users a question and ending the subject in a question mark has a 44% higher open rate than exclamations about your promotion.

One of the biggest factors that influences open rates is to test multiple subject lines with various strategies. Evoke emotion and reel in your audience.

Inspire them to open your message by asking a question that you will answer in the email. Keep it personal, keep it casual, and speak to your customers directly.

List Segmentation

List segments help you further personalize and narrow your audience. You can choose the subscribers on your list that you want to receive a particular message. Segment based on custom fields to utilise your message more effectively.

Occupation
Location
Interests
Industry
Date Subscribed
Purchase/Conversion History
Gender
Age

Plus, take it a step further and think about the topics and content that your subscribers have engaged with in the past. Be as personable as possible. When your subscribers provide you with information that makes it easier to target your messages, use the data to your advantage.

Look at your list, and analyse the metrics to see the content that your subscribers have opened in the past. Move away from mass email blasts that deliver the same message to hundreds and thousands of people.

Learn the program you’re using, and access the list segmentation options to break down your subscribers. You’ll see that some segments have a better response and open rate than others. Build on the data you’re experiencing through segmentation for a high-performing campaign.

When you’re not segmenting your list to deliver personalised messages, you can’t craft relevant subject lines for your audience. Segment your lists, offering unique content that addresses demands. The better your segmentation, the more effective your email marketing strategies will become.