The Magnificent 7 Content Marketing Tips

I am always looking for creative ways to clearly communicate with my audience, and while I regularly test new things, it’s easy to get caught up in a routine instead of stopping for a moment and trying out something new. There is risk involved in moving your content marketing in a different direction, but if you know your audience well, you can experiment with them. Your content can be universally appealing to them while trying a different approach.

imagesThe great thing about a failed content marketing approach is that it teaches you a lesson about what your target audience responds to, about what they want to see, about your voicing and your approach. However, it takes making a risk with your content approach to learn these invaluable lessons. I know this because I have spent a lot of time failing. These failure gave me the information I needed to really succeed.

In spite of my many failures, I found a few channels that consistently gave me powerful returns. Here are my top seven recommended marketing methods.

 

Tip 1: Creative lists
Some of the best content that marketers can offer their audiences is through a creative list. This is the classic Buzzfeed mentality. But even Buzzfeed is not committed to a mindless list.

Rather, a really great list provides invaluable, insightful information in a fun way. Consider a pest control company that gives its audience a list of the top bugs to look out for in the summer. Identify what you can uniquely offer your customers and then come up with a creative list to showcase your expertise in a fun way.

Tip 2: Live video
Video is becoming more relevant and trendy than ever among social users and this is one area that content marketers really should be investing in to get their messaging in front of potential customers.

Customers want an inside look at your company. They want exclusive access to their brand and producing a live video will give them that access. For Video Marketing tips check out this blog post.

Tip 3: Spin-off audiences
As a content marketer, you need to know your target audience like you know your closest relative or your best friend. You need to know who they are, how old they are, what they like to buy, and most importantly, what their additional interests are. From there, you can identify spin-off audiences that may be interested in your products and services.

Do target audience research using Google Analytics and surveys, and then identify the other audiences you can reach out to online to begin pushing your messages.

Tip 4: Have an eye for traffic
There are sites out there already that you can use to your advantage because of the sheer number of users they get. For example, consider the amount of traffic to sites like Etsy or IMDb.

If you can write unique content for one of these sites with high traffic, then you can send those users back to your website. You just need to make sure that what you are selling relates to one of these big sites.

Tip 5: Utilise LinkedIn
Expand your social stretch to sites like LinkedIn, where you can post valuable business advice that relates to your company and brand. LinkedIn users are business-minded, and they want tips that will push them forward in their careers.

If you can create content that fits in that category, you can drive them to your website. Think creatively about how your products can aid them and make life easier for their work lives and careers.

Tip 6: Start snapping
Snapchat is becoming one of the most trendy and popular social networks to reach Millennials. You can introduce your brand and messaging in fun and compelling ways through the function of the Snapchat “story.”

It’s important, however, that your content marketing does not appear to be promotional. What you are really trying to do is give your users that immediate, live look into what matters about your business. You want to create energy around your brand and show those younger users why it matters that they have you in their lives.

Tip 7: See where your audience is on social
imgresIf you’re thinking about expanding your social platforms to beyond the traditional or trendy ones, then try to find out first where your target audience is on social. One great resource is a site called Buzzsumo.

You can type in a keyword related to your business, and Buzzsumo will tell you what the most shared content is related to that keyword and where it is popular on social media networks.

Conclusion
In conclusion, if you’re not using these seven content marketing tips to get the most profitable return you can, then you’re missing out on easy ways to make big changes for your brand.

These seven areas often go untapped in our field because they are not the most popular or visible approaches. But sometimes, what your customers need is a surprise or a shift in your content marketing in order to really get their attention.

When users hear the same messaging over and over agai or if they become too accustomed to just one mode for your content marketing, such as a video then you’re setting them up to expect too much regularity from you. Shake up your content marketing with these seven tips and determine what failures can turn into successes over time. You’ll be glad you tried.

What Are The Advantages Of Mobile Marketing

Allow me to point out the main advantages of mobile marketing. The first thing that I want to touch on is the ROI, the return on investment of mobile marketing. Now before I head down and start talking about this you need to understand that just doing mobile marketing is not the end all be all marketing solution for your business but it gives you a great way to interact with your customers and get that and initial first response to drive them back to you our business and as long as you’re offers in the material they are offering your customers is delivered in the correct way you’re going to get a great response from your customers.

So in regards to ROI typically when you send out the emails to your clients or customers on average those emails are acted on and responded to six percent to about fifteen percent of the time as with mobile messages the open rate on a text message SMS message is ninety five percent and about fifty percent of the time those mobile messages are interacted with or responded to which is almost unheard of in the marketing world, so for mobile marketing it’s a great way to introduce your customers to new content for your business.

It’s very convenient as well. The one thing with mobile marketing is it’s non intrusive which means a lot of your customers in order to receive mobile marketing from your business they have to allow it. Very similar to what opting in with an email address, but the mobile phone and mobile SMS messaging is much more personal hostile people think about it a little bit more so when they get these messages there much quicker to respond.

Also with mobile marketing, it’s very quick it’s a very simple quick and easy way for you to interact with your business with the push of the button you can have a text message out to all your customers and clients, and also if you have mobile apps or web apps, the abilities to send them push notifications about new things within your business has never been easier. Another great thing about doing mobile marketing is it’s very green. The days of direct mail marketing, printing a bunch of postcards, mailing them out, and getting about a one percent return when doing a direct mail campaign. Mobile marketing and text message marketing is very green friendly. It’s also the way for the future. Everyone has a smartphone, everyone has a mobile phone and in the future it’s only going to be more and more people and individuals getting them at younger ages. So mobiles definitely the way of the future and with you having a growing business you want to make sure that mobile marketing is a part of your future marketing strategy.

Mobile Marketing Mistakes

Top 10 Mobile Marketing Mistakes

Image result for mobile marketing images

Along with a Mobile Marketing Strategy there come Mobile Marketing mistakes that you need to avoid to ensure the success of your campaign. Here is the list of 10 mistakes you’ll need to steer clear of.

1. Sending the wrong message

One thing you want to try to avoid is sending a message that won’t work properly for the user. Messages that are sent with a link to content that won’t display and function properly on every type of device can damage your relationship with your audience. You need to make sure whatever message you are sending is compatible with different device’s to avoid making the user frustrated and turned off.
2. Building an App without proper planning

A lot goes into building an app including time and money, so make sure you are prepared to support and promote it. With millions of apps available, a well thought out and executed marketing plan is needed. Don’t make the mistake of ignoring this crucial part of your Mobile Marketing.
3. Targeting Too Much

Although targeting is necessary in order to make sure your message is getting to the right people, too much targeting can hurt your campaign. Instead of focusing on highly individualized marketing, try to be more practical and use data that you have already collected to select your target audience.
4. Ignoring a phone call

Touchscreen devices have given us the ability to tap directly on a link and find the information we need. However you can’t forget to give your audience the chance to call you directly and find information. One-on-one communication is still a strong sales tool, so make sure you include a phone number in every email, webpage and your social media sites. This will ensure that a user will be able to immediately take action if they would like to contact your company.
5. Ignoring Privacy

Now more than ever privacy has become an issue and a main priority for mobile users, and ignoring it could destroy your campaign. Gather and use personal information by following all industry regulations and best practices. The best way to avoid violations is to use an Opt-In system.
6. Redirecting the user to a Desktop Site

The biggest issue users face when visiting a site on their mobile device is when that site is only available in a desktop version. This makes it hard for the user and can disrupt further action from being taken. Make sure you provide an easy to use mobile website that will allow users to navigate through your sites content without a problem.
7. Using too much content

The average screen size for a mobile phone is around 3.3”, which means the content displayed on a desktop isn’t appropriate for a mobile device. You need to cut down on your content and make it clear and to the point. Most users will just be skimming through content on their device, so use punchy headlines that will catch the users eye.
8. Taking a one size fits all approach

Although the iPhone is pretty popular, you can’t assume that everyone has the same type of mobile device. You need to plan for different screen sizes, browsers and platforms so your message works for your users.
9. Assuming people will comeback on their own

One of the biggest mistakes you can make in Mobile Marketing is thinking your audience will comeback without reason. It is said the 90% of the people who download your app are gone within a 6 month span. To make sure this isn’t the case, create value, keep it updated and use engagement to remind them about your app.
10. Have a purpose behind your message.

To often we see people sending out a message to their target audience and it fails to convey a purpose. For example, do no send out a QR code without a reason and without a Mobile Site. If you are using QR codes than you expect the user to scan it with their mobile device, which will then direct them to your site. If your site does not display correctly on their mobile device than there’s a great chance that they’ll be turned off and leave.

Content Marketing Made Easier

Putting my research hat on again I discovered some cool tools to make your content marketing strategies a lot easier.

Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of changing or enhancing

consumer behavior.

That is content marketing and the belief of this marketing strategy is that if you help increase the intelligence of your consumer base by putting more information in front of them, valuable information, then they’ll reward

you with their business and loyalty. This often requires long hours of internet research to find what is considered relevant and valuable information that will elevate your target audience, putting together posts that have both great content and great visuals, and doing it on a consistent basis.

Below are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.

Tools for screenshots

Let’s face it, content is always great to have, but human beings are visual creatures. “I’ll believe it when I see

it,” didn’t become an adage for no reason at all. There is universal truth in that statement, which is naturally

understood. Consumers most often prefer to be shown, not told, about the features to help them best make

their decision, or to increase their knowledge of your industry, niche, or products. This is where screenshots or how-to videos come in. These are the tools to help you with them.
1. Jing

Jing is a downloadable tool that allows it’s user to capture the screenshot, alter the screenshot with different

markup features and send screenshots to your social media platforms with easy sharing tools. What sets

Jing apart is its recording feature that is maxed at five minutes for “instant, focused communication.”

2. Awesome Screenshot

Awesome Screenshot is actually a plug-in that is created based on Google Chrome, but also can be used in

other popular browsers such as Mozilla Firefox and Apple’s default browser Safari. Its stand-out feature is

that it’s built-in to the browser, so if your work or product is internet based (what isn’t now a days?), it’s

easier to utilize this tool than one that needs to be downloaded and ran separately.

3. Monosnap

Monosnap also comes fully equipped with the expected features of a screenshot tool, allowing you to

highlight the important parts of the screen with pen, text, arrows and shapes. Be sure to use the blur out tool

to blur out your confidential information. This tool comes with free cloud storage.

 

Writing & Editing Tools

The most important part of all content marketers’ job is the content. This is the bread and butter; the chicken

& the gravy. Without professional, accurate, knowledgeable content delivered in an easy to understand

manner, there is no work. There will be no consumers seeking out your company’s service or product.

Ultimately there is nothing without content. Here are the tools to make sure your content meets all these

criteria, or if you have difficulty generating content, resources that will help you do so.
4. Paper Rater

Paper Rater is a Natural Language Processing engine that runs behind Paper Rater is the stand-out feature

of this website. It not only checks for plagiarism but it seeks to improve the writing of the author by avoiding

false-positives on grammar detection which happens a staggering 50% of the time with other technologies.

5. Essay Mama

Essay Mama is different from paper rater, whereas instead of checking your work, you can purchase essays

or content from writers who hold Master’s degrees and PhD’s in their field. If you have a large enough profit

margin for your business, and think having 100% original content from experts in your industry will help boost

the value you give to your consumer, then Essay Mama is the place for you.

6. Copyscape

Copyscape allows you to protect your content by seeking for exact copies online. It’s been ranked number 0ne by

independent tests as the most powerful and most popular plagiarism detection software. You can purchase

Copyscape premium for upgraded features; therefore, unlocking the full power of the plagiarism detection

software. Copysentry is the second feature of Copyscape Premium, which automatically scans the web

daily or weekly and e-mails you if any copies of your content are found.

 

Image and Design Tools

Beyond the penultimate, valuable content, with how-to tutorials and/or valuable screenshots, consumers want

to know that their decision of utilizing your website for valuable information is the correct one. Having a great

web design and utilizing images, helps increase credibility, and build your brand. Here are a few places to

help make this component of your content grade A.

7. Thinglink

Embed content within your images with ThingLink, from product descriptions, links to purchase pages of

products, tell the story behind the image, etc. all to increase your click-through rate and increase consumer

interaction. They offer real time analytics of consumer engagement, and can even make a ThingLink image

an interactive App on Facebook. Utilizing ThingLink is sure to increase consumer engagement.

8. Canva

Canva is a design tool that was founded by a design visionary to take as much hassle out of design as

possible. Design software has been complicated from the beginning and can take weeks to months of trial

and error before you achieve your desired result, even if you do. Utilize Canva, and you can create beautiful

designs with the simplicity of their stand-out, drag and drop feature. The designs can be made for web or print

and covers things such as flyers, presentations, Facebook covers, blog graphics, business cards, posters,

and invitations.

9. PicMonkey

PicMonkey has a bunch of cool things going on with their team, which includes a monkey of course. Their

features include Touchup, which users can utilize to get the best look out of their profile pictures. They also

have a photo editor, loads of collage templates, and graphics that can be used to customize the design for

your brand, product or service. What is standout about PicMonkey are the tutorials that they offer for support.

So not only do they provide you with the tools for free, they teach you how to use and get the most out of

them for free as well.

 

Creative fonts

Fonts, not just any fonts, but creative ones, help to create the creases and ripples in your brands fingerprint.

If chosen correctly, and adhered to, it will help separate yourself and give you a more defined brand identity.

These are a few sites that offer free, downloadable fonts that you can use as your brands namesake.

10. Dafont

Either if you know it or not, Dafont has been around since 2000! Pushing on their fourteenth year

anniversary is only a testament of how longevity favours simplicity. You can easily find fonts either via

alphabetical order, or type and in a few clicks you can have it downloaded and running in your program of

choice. Use their FAQ and Forums for help getting your newly acquired font, into the software or website

where you want it. They also have a tools section which advertises purchasable font software.

11. Google Fonts

Google just seems to find any and everything they can capitalize on, and then do it. Here is another example

of their subtle monopoly into every possible online frontier imaginable. With over 600 font families, Google

Fonts makes it just three easy steps before the font is running on your website. The standout feature is

simply that – the Open Source CSS font code is already prepared and easy as adding it to your website in

seconds.

 

Infographic and video creation.

If you haven’t seen an infographic, you’re not with the times. These are graphic visual representations of data

or information that’s intended to present information clearly and quickly. The tools for video creation will be

beneficial for the content manager who needs to make more than just a five minute how-to by using a tool like

Jing.

12. Piktochart

Never made an infographic before? This is the tool for you. Hit the ground running with your choice of 100,

fully customizable themes, a library of over 1,000 images to use or upload your own and share it with as

many consumers you can reach. How many more consumers could you inform if you were spreading your

product/service data with infographics instead of old school articles? The standout feature for piktochart has

to be their support. They have the most comprehensive resource list out of all these tools and advertise the

most support. There’s no way you can lose with Piktochart.

13. Infogram

Infogram has already had more than 2.5 million inforgraphics made on their website, and yours should be

next! They offer 30 different chart types, with a backend spreadsheet that allows you to easily edit your data

and alter your charts. No design skills are required to create and you can download your infographics as

PNG or PDF for presentations or to send to consumers via e-mail marketing. If you have any trouble you can

contact them via their support bar on the side, or reach them via a social media channel such as Skype, FB

or Twitter.

14. Wideo

Wideo is an online video creation tool that allows its users to create, edit and share video for free. The videos

are fully animated and are made with their own available images, movement, objects, shapes, audio or text;

or you can upload your own images, backgrounds and music. Wideo has been utilized for business,

education and just for fun! Either way, animated videos are always fun and if utilized appropriately can be very

beneficial for your purpose.

 

15. Stupeflix

Stupeflix, a startup online video creation tool, created in Europe can be used for personal reasons, education,

business, and developers. The videos can be up to 20 minutes long and each one comes with a free theme,

made and ready for the web with a single click. Standout Stupeflix features are its ability to add maps,

custom transitions, add voice-over, set movie pace, individual durations or even slo-mo. Stupeflix does offer a

PRO version with an additional fee.

Intergrating Twitter into Your Marketing Strategy

Many Internet Marketers overlook Twitter as they see it as a waste of time.

However, ignore at your peril because not only can it generate substantial profit for you in the long run, it will also help you understand your market more effectively. The more you understand your target market the more you know about these people and what makes them tick. Therefore you will be more effective when it comes to selling to your customer base, which equals more money in your pocket.

Twitter, along with most other social media sites, has become a very important source of information for people looking to make online purchases. Many go to Twitter to ask questions or gain opinions from friends and followers regarding various products and services. It is estimated that 40% of social media users take this into account before buying anything, it is like word of mouth, but done in cyber space, therefore very effective form of advertising.

Just like any marketing strategy you need a plan, without one your chances of success diminish quite considerably. So your first objective is to find your target market, which is not as hard as you might think.

As is the norm these days many third party applications, websites and services have popped up to make our life easier when it comes to working with Twitter. One such site is Twello, which is the yellow pages of Twitter. Twello allows you to search for users by categories which are split into personal and professional ones. So for example if you are in the internet marketing niche you can choose the marketing category and then narrow your searches further by searching for specific keywords.

Other Effective Tools To Consider

Twitter Search is Twitters built in search engine which can be helpful in finding prospects.

Twitter Fall allows you to search keywords and hash tags.

Social Mention is especially useful since you can search a wide range of social media sites, regular websites, world news and almost all keywords found on the internet. Can also be used to identify prospective clients as well as staying up to date with what people are saying about your own products or services.

Twitterment & Tweep search are two highly effective search tools that are slightly more useful than Twitter search engine because they can search the bios of people thus gaining a great deal of demographic information about someone.

Nearby Tweets allows you to find users according to there location and then also allowing you to narrow down the results even further by searching by keyword.

Tweetadder The most effective Twitter automated follower building & management tool of all time. TweetAdder saves the time and expense of locating and following niche users so you can spend more time engaging with the twitter users that want to hear what you have to say and stay connected with them.