Google Tools For An Easier Business Life

Google offers plenty of helpful tools for marketers everywhere and it’s good to know that you can use all of them on just one login. Businesses should certainly look to take advantage of these tools, especially as the following tools are all free to use!

Google Adwords

Google AdWords is free to use, but if you’re not getting enough traffic through organic search then you should consider undertaking a paid search campaign. Essentially you can bid for a specific set of one or more keywords and dramatically increase the amount of traffic your website generates. The fact is, businesses are reliant on Google to generate the highest level of exposure, so launching an effective PPC campaign could be exactly what you need to get your website out there.

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Adwords keyword tool

This is an extremely useful tool for PPC, SEO purposes and for keyword research, this tool can help you select which keywords generate the most traffic and what has the most competition to help configure the ideal keywords for your website to target. It will also suggest additional keywords that are suitable to your business.

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Google Alerts

Google Alerts offers a useful way to stay on top of the latest news relevant to your market, you can use the tool to let you know when a specific search term is mentioned and choose to have updates as they happen, every day or every week. You can have alerts delivered straight to your email inbox or your RSS reader.

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Google Analytics

This is one of the most advanced tools that Google offers and is particularly useful as far as online marketing, web development and blogging is concerned. You can use Google Analytics to learn more about your audience, your traffic sources, your level of social engagement and much more. This is definitely one of the most useful tools on the web for marketers.

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Google Calendar

This tool offers an easy way to keep up with events in your business’ calendar, you can share events with your coworkers or fellow clients, and you can also set reminders and alerts via email for important events.

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Google Docs (Drive)

Google docs offers an excellent way to share documents, spreadsheets, presentations and tables with your fellow employees, which can be edited in real-time. This also saves on the amount of paper you need to print and distribute in the office, since any important document can be shared digitally.

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Google Plus

Google’s social media platform has developed significantly in recent years, with around 500 Million registered users. The search engine is ensuring the social network is incorporated into almost every aspect of the web, your Google+ presence is now an important ranking factor.

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Google Trends

This tool offers an excellent way of tracking and monitoring what’s trending on the web, which makes Google Trends incredibly useful for blogging purposes and for joining in the discussion on a topic relevant to your business.

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GMail

Google Mail is now the leading mail provider with more registered users than any other provider, it also offers more space than the likes of Hotmail, AOL etc. Gmail is easy to use and offers some useful services such as an intelligent smart filtering system.

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Google Voice

Google Voice is available to all Gmail users. In my opinion, these are the top two features: Call forwarding – You can set up your Google Number to receive phone calls from several different phone lines, whether it be your cellphone, house phone, or multiple employees’ work lines. When someone calls your Google Number, you can have up to six phones set to ring. Voice transcription – This feature translates your voicemails into a text message that is sent directly to your mobile phone. This is helpful for responding to those messages that just can’t wait – simply forward the message to your assistant to follow up on immediately! Other Google Voice services include international calling, voicemail, free texting, call history, conference calling, call screening and blocking, and video chat.

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Goo.gle Link Shortener

Because not many people know it exists, Goo.gl is sort of a “top secret” Google tool. It’s easy to use – simply visit Goo.gl and paste any link you would like to shorten. (Shorter links are useful for posting to Twitter, where you are only allowed a limited number of characters.) Goo.gl also functions as a link tracker, showing you how many times each link is clicked. This will help you decide which links are getting the most traction, and to know what people are the most interested in! With Goo.gl, you can see referral information, the geographic location of people who clicked, and which browsers and platforms they used.

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Docusign

In 2012, Google Ventures joined forces with DocuSign, a free electronic signature app that allows you sign and send a document right from your cell phone.

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Google Adsense

Make money by allowing engaging, relevant ads to be displayed on your website, mobile site, site search or videos. Some people are reluctant to take any focus off of their website. But, depending on your organisation and its partners, members and programs, using Google AdSense to host ads may be beneficial to you.

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Google Site Search

Google is a powerful search engine, and this helpful tip makes it even more effective. You can restrict your search to specific websites content. In the Google search box, type your search term. Then, type the term “site” followed by a colon. (For example, IM Solutions: www.helpfulimsolutions.com) Test it with your own website and see what the results return!

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Google Hangouts

What if you could hold a conference call with video chat while sharing a Google Drive document? Now you can with Google+ Hangouts! Google+ Hangout allows you have a video conference with up to 10 people, while sharing Google Drive documents. This is a great tool for interviews, office meetings and out-of-town business meetings. Public Hangouts are live streaming video conferences that anyone can watch. Create your own live Hangout, or find one to watch!

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Google Translate

With Google Translate you do not even need to know what languages you have come across thanks to the auto detect features that come with it. Very quick and easy tool to use, however not always a perfect translation but it will get the point across.

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Google Insights

Google Insights allows you to search for keywords to see their trends over a period of time. This way you can check just how popular a particular word or phrase is based on its location and seasonal preference throughout the year.

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7 Creativity Tools for Inspired Marketing

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At the core of a great inspired marketing lies a truly creative being. When marketing becomes formulaic, it falls flat. When it’s creatively tailored to meet the needs of the audience and express the brand authentically, marketing can actually feel like art.

A marketer’s job is so constant, however, that staying in the creative flow is a humungous challenge. That’s why a lot of marketing feels so generic; it was either drafted by someone who isn’t truly passionate about the field, or by a great professional who is simply tapped out.

When you reach your next “marketer’s block”, turn to these apps and services for inspiration. Each fills a different need in creating a stellar marketing campaign, and each can infuse new life into what would otherwise be a dull campaign. In other words, they each could be your new best friend.

#1: A Global Network of Experts

Gathering credible quotes from experts in your industry can be marketing gold. By using the honest statements of professionals, you can manifest a deeper sense of credibility and expertise in your industry. Finding these folks can be a headache, but sites like Media Diplomat offer an immensely efficient and simple way to connect with the people you need. Media Diplomat is a global database of experts from a myriad of specialties, and journalists and marketers use it daily to nab the exact quotes and info needed to write brilliant blogs, content marketing pieces, and articles.

#2: Animated Videos You Can Make Yourself

Infographics have been all the rage for some time now, but what if you could make animated videos in a snap, all by yourself? If this sounds like just what your marketing efforts need to reach the masses, GoAnimate is a must. This fabulous tool is essentially a drag and drop dynamo that produces high end videos that are do-it-yourself but look totally professional. It’s affordable, intuitive, and super fun too.

#3: Go Beyond the Average Email

Email marketing is still a highly effective means to reach your demographic, but let’s face it, it could use some creative juices to jazz up the mundane. Movable Ink is a fabulous way to take your email newsletters from boring to unforgettable. Movable Ink helps marketers make email feel personal, and yet still reach the masses. The tool makes the entire email setup process easy and intuitive, from email creation to the analytics. This lets you spend more time conceiving snappy copy and headlines, as opposed to endless hours setting up and analyzing results. Content can be streamed in real-time into your blasts as well, making a stale email a thing of the past.

#4: Visually Organize Your Thoughts

Murally is a genius marketing tool that helps you visualize the goals and ideas you have about each campaign. This app helps you draw meaningful insights from your list of must-haves, and when used with a team, can get you all on the same creative page. Murally speeds up the creative process significantly by creating a visual map of ideas and needs, which can spark creative solutions in a jiffy. So much better than an old school white board.

#5: A Brilliant New Way to do A/B Testing

Almost every marketer lives to test their ideas against each other, finding the most successful method to sell their goods and services. Tools like Convert make the process far more entertaining and effective. Convert is an A/B testing application made specifically for agencies and marketers. Its greatest gift is simplifying the technical process so creativity is held as the shining star. Convert also seamlessly integrates with Google Analytics, and it really is a godsend for split testing and optimization.

#6: Let Your Fonts do All the Talking

Typography in online and print materials can make all the difference in the world to a successful campaign. If you’re running low on inspiration for the text styles you’re using, check out MyFonts. This site has a gorgeous selection of varied and eye-popping fonts that can truly jazz up your marketing materials. You can even use it to help define your corporate design.

#7: Collaborate in Style

Marketing efforts are often a joint collaboration between marketing teams and clients. If your campaigns are created by a team in any fashion, Notism is a
fantastic new tool to help you meet your potential. Notism is platform that facilitates efficient and inspired collaboration on design and video creations. It streamlines precise and comprehensive feedback, lets teammates communicate via text or sketches and artwork, and even allows for video timelines and communications within the workflow. It has genius task management and is an overall magnificent tool to get marketing teams on the same page.

Great marketing starts with great ideas, and sometimes it takes a brilliant tool to help you generate your dream campaign. Technology is all about making our lives easier, and for marketers, sometimes that means streamlining the mundane tasks and giving you more time to get imaginative. These tools are just a small sampling of the awesome suite of options you have, but employing even just one of them can make the difference in your marketing magic.

Steeling Time

Today I am  sharing with you all the best, essential marketing tools and software that I use to make my life easier as an online blogger, researcher and webmaster. These steeling time tools as I call them are a vital cog in my internet marketing planning.

Having the right tool for the job in hand, can save you a massive amount of time and money, I have gathered a massive collection of them over the years, tools
and software for practically every occasion and circumstance as an internet marketer.

With the help of a friend and fellow blogger, I’ve put together those tools all in one place so I can share them with you.

Below is just a taste of some of the 750+ Gold Nuggets covered: –

Gold Nugget 1: Affiliate Network Report – Which Are The Best Affiliate
Networks for Specific Tasks and niches?

Gold Nugget 2: SEO Resource Guide – What Are The Best SEO Resources?

Gold Nugget 3: Web Marketing Toolkit – The Web Marketing Tools You Can’t do Without!

Gold Nugget 4: Screen Measuring Utility – Speed up your Image Edits and much more!

Gold Nugget 5: Real-time Colour Picker – Find the HTML or RGB Colour of anything in Seconds!

Gold Nugget 6: Quick Font PreViewer – Find the Right Font straight away!

Gold Nugget 7: Data & Log-in Security – The Free Utility That Protects Your FTP Log-ins & Sensitive Data.

Gold Nugget 8: Change Your Site Styling – Change Your Site Headings/Text, Styles/Backgrounds Quickly.

Gold Nugget 9: Play Almost Any Media File – This Player Plays Most Media File Types!

Gold Nugget 10: Install Disks Without a CD – Backup your DVD’s & Install Your Software From an ISO file.

Gold Nugget 11: Screen Sharing – See What your Outsourcers/Workers/Colleagues are Doing.

Gold Nugget 12: Easy Forms & Payments – Make Forms, Capture Leads, & Take Payments!

Gold Nugget #13: Advanced Domain Checks – The Average Domain Availability Check is not Enough…

Gold Nugget #14: Get Into Locked Out Sites – Locked Out? – This Utility Will Get You Out of a Hole.

Gold Nugget #15: Create PDF’s FREE – These PDF Utilities are Simply Awesome!

Gold Nugget #16: Batch Image Resizing – Need to resize/rename a load of images?

Gold Nugget #17: Enhanced Code Editor – A Quicker Way to Edit your HTML/PHP/CSS Code.

Gold Nugget #18: Share Files With Others – Backup to Free Cloud Storage &
Share files With Others

Gold Nugget #19: Instant SEO Scoring – Want to know SEO info for any Search Engine Listing.

Those are literally just a small snapshot of what’s covered in my new product creation the essential marketing toolkit!

You will keep finding new “gold nuggets” in this for weeks & months to come, let it be your new “go to” guide, just like having an experts on hand at anytime
whenever you need it!

NOTE: This is my product, along with pro blogger, matt garrett, & creation and is on a dime sale, so go check it out right now, while it’s still going cheap.

Take a look here http://www.essentialmarketingtoolkit.com

If you would like to JV with me drop an email and your wish will be granted.

 

 

Free Helpful Marketing Tools

Here are just some free helpful marketing tools which we here at Helpful IM Solutions recommend for your successful marketing efforts.

PDF to Word Converter: http://pdftoword.com (free online tool)
Easily create editable Word Doc files from PDF content – for legit purposes only! 🙂

Pixie: http://nattyware.com/pixie.php (free download)
Great for web designers – just point to a color and it will tell you the code value for that color.

Private Label Rights Forum: http://resell-rights-weekly.com/forum (free online tool)
Very helpful forum with lots of good info on internet marketing. Friendly members too.

nicheBot Classic: http://nichebotclassic.com (free online tool)
Online keyword research tool helps you target the correct keywords.

Open Office: http://openoffice.org (free download)
Open source office suite software – word processing, spreadsheets, databases, presentations …

OSWD: http://oswd.org/ (free downloads)
Open Source Web Design offers free web design templates.

PDF995: http://pdf995.com (free download)
Use this tool to easily convert files to PSD format.

Give Away Of The Day: http://giveawayoftheday.com (free download)
Unique site that offers you a free license digital product daily.

Google Gmail & Analytics: http://mail.google.com (free download)

Kompozer: http://kompozer.net (free download)An easy to use WYSIWYG HTML editor.

Launchy: http://launchy.net (free download)
Opens your documents, project files, folders, and bookmarks with just a few keystrokes .

Firefox: http://mozilla.com/firefox (free download)
Alternate web browser.

GIMP: http://gimp.org (free download)
An open source program used to create & edit – free alternative to Photoshop.

Down For Everyone: http://downforeveryoneorjustme.com (free online tool)
Is your site down? Use this tool to see if your website is down for other people.

DupeFree: http://dupefreepro.com (free download)
Quickly check for duplicate content & LSI keywords.

Evernote: http://evernote.com (free download)
Scan your notes, receipts, etc … it will OCR the content, sace it, and make it searchable)

FileZilla: http://filezilla-project.org (free download)
Open source FTP program for uploading files to your host.

AVG: http://free.avg.com (free download)
Anti-virus and anti-spyware protection.

BrowserShots: http://browsershots.org (free online tool)
Use this site to view how your website look in various browsers.

CamStudio: http://camstudio.org (free download)
Lets you record all screen & audio activity on your computer and create video files.

CCleaner: http://ccleaner.com (free download)
Removes unused files from your pc allowing Windows to run faster and freeing up space.

Color Cop: http://colorcop.net (free online tool)
A multi-purpose color picker – great for web designers and programmers.

7 Zip: http://7-zip.org (free download)
An open source, free alternative to WinZip.

Adobe Reader: http://get.adobe.com/reader (free download)
Used to view and print PDF files.

Audacity: http://audacity.sourceforge.net (free download)
An open source software used for recording & editing audio files.