pinterest

So just how do you get traffic from Pinterest?

1 Be Active on Pinterest

As any social network, Pinterest is a huge thief of time. You need to spend time on it daily in order to be able to follow what others are pinning, to comment on it, etc. You can’t expect benefits from Pinterest, if you are not active on it on a daily basis.

2 Use High Quality Images

Pinterest is about visual appeal. This is why you can’t go with crappy images taken with your 10 year old mobile. You need images with professional quality because otherwise you will be doing your brand more harm than good. This doesn’t necessarily mean you need to hire a professional photographer – with the right equipment and some skills you can create the images on your own.

3 Post in Series

When you keep your followers interested, they develop the habit of visiting your board every now and then. One trick to keep your users interested is to post in series. In other words, if you have 10 images you want to post, don’t post them all at once but post them one a day in the course of 10 days, stating that this is image 1 of 10, 2 of 10, etc.

4 Add a Pin-It Button to Your Site

If you want to get repins, you need to make it easier for users to do it. One way of doing it is by adding a Pin-It button to your site. Check what Pin-It buttons are available for your platform (i.e. WordPress, Joomla, etc.), pick one of them, put it on a visible place on your site and begin counting your pins/repins.

5 Post Interesting Stuff Not Limited to Your Products/Services Only

People are hardly coming to your board to see your products, so post other interesting pictures that will attract users (or keep them, if you already managed to attract them). This helps to attract new users to your account because when they see a cool pic somewhere on Pinterest, chances are they will visit your profile and have a look at your products there. If you post only images of your products, you won’t be able to attract random visitors that much.

6 Write Interesting and Meaningful Descriptions

Photos are the bait but even the most unambiguous photo will benefit from a good description. Additionally, a good description will help your images rank better with search engines, which means more traffic for you. Be concise and precise in your descriptions and your users will certainly appreciate it.

7 Use Hashtags (Wisely) and Categorize Your Boards

When you use hashtags and when you categorize your pins, this makes them look more organized and they will be easier to find. On the other hand, don’t use hashtags at large – i.e. add a hashtag only if you really need it because otherwise your pins will look spammy and users will skip them.

8 Follow Users with Large Followers Groups

When you pick whom to follow, consider not only if their pins are interesting but also if they have a large group of followers. When you follow such users, and especially if they decide to follow you back, their huge follower base is an undisputed advantage when they decide to repin something you have posted. With such power users one repin can bring crowds to your board!

9 Repin Interesting Stuff

Like any social network, interaction with other users is key on Pinterest. Because of this, it makes a lot of sense to like and comment on other people’s pins. These give you more visibility, not to mention that in return you can get some repins, likes, and comments from other users. However, as with hashtags, you do need to have measure – i.e. don’t repin, comment, or like every single pin you see on your screen, because this devaluates your contribution.

10 Use Videos, Charts, Infographics

Pinterest is not only about static stuff, there is a video section as well. Of course, this is not YouTube but if you can create a cool video about your business, don’t be shy to post it. Also, in addition to images, you can use various charts and infographics – these are especially popular among users.

Pinterest is an interesting place and you will hardly have to force yourself to use it. Of course, its main advantage for you is the publicity you get. You might not be able to make a sale on Pinterest but the exposure and the traffic to your site are valuable prerequisites for making more sales, so if your products are suitable for the Pinterest format and audience, don’t hesitate but promote them there.

 

Do You Make These Social Media Mistakes

Today 90% of businesses use social media, of those that do many make these social media mistakes which can be costly to the growth of your business or brand.

imagesBut, simply opening an account or sending out some tweets and liking the odd thing here and there is not enough to make social media platforms a viable and profitable part of a marketing strategy. By avoiding some basic mistakes, many businesses have the ability to increase ROI and create more opportunities from social media accounts.

 

Listed below are 14 social media mistakes to avoid.

1. Not having a strategy

Less than 20% of businesses say that their social media strategy is mature. Social media users are inundated with information and messages every second of the day. Businesses that don’t have a strategy won’t ever cut through the clutter and deliver an effective message to their target audience. Creating a strategy includes having distinct and measurable goals, developing a clear social media policy, thinking through a brand’s social media voice, and planning out a content calendar with end goals in mind.

Without a clear strategy, businesses could create the best content on the web, but receive little to no engagement.

2. Not integrating with other digital assets

Social media works best when integrated with other digital marketing efforts. One mistake many businesses make is to leave their social media accounts on islands. Not only should the accounts be linked together through profiles, but they should also be directly tied to websites, emails and paid search advertising campaigns. Not connecting these accounts reduces the amount of reach each asset has separately.

3. Not using images

Images on twitter cause tweets to take up more space on the feed and help drive engagement. Tweets that include an image have 200 percent more engagement than tweets without images. While an image may not be appropriate for every tweet, businesses should include one whenever possible to help draw attention to their message.

4. Not providing content users demand

Many businesses decide to use Instagram as another way to push static ads that could be posted on any other platform. However, Instagram is best used when businesses give consumers a behind-the-scenes look at what is going on and give insight into the personality of the brand. Instead of posting a touched up photo destined for the pages of a magazine, businesses should use Instagram to send out a picture of the photo shoot, the models laughing, the chefs cooking, or the crew eating some pizza around a big table. Businesses can stay on message and keep a consistent digital voice while still allowing followers to feel personally connected, which in turn fosters more sharing and increased followers.

5. Not using a consistent voice

A business’ Twitter account should be used for business, not personal anecdotes. While unique, funny and chatty messages can make a Twitter account seem more “human,” getting into arguments, insulting other brands or using it to advance the unrelated interests of executives pushes the platform off-message and can create backlash. Brands shouldn’t have their Twitter account act and sound like a robot either. Repeatedly sending out the same messages can create ill will from consumers as well. The key is to find a happy middle ground where the brand’s voice is consistent, caring and human at the same time.

6. Not utilising images or using the wrong size image

Visual stimulation helps drive engagement on social networks. In fact, 40 percent of people respond better to visual information than plain text according to Zabisco. On average, photos get 50 percent more impressions than any other post type on Facebook, while also gathering more likes and comments according to a study by Roost. To optimize images on Facebook, businesses should make sure to use the correct image size, which varies depending on where the image is going to be used. For the average post, that means uploading a 1,200 x 1,200 pixel image, while Facebook ads have different guidelines businesses should follow to drive the most potential engagement.

7. Not removing the URL from a post

When you put a link in a Facebook update, the social networking site automatically creates a clickable image that also works as a link. Because of this, businesses don’t need to include the URL in the post. While having the extra link doesn’t hurt anything, it does show to some users that the business doesn’t understand the capabilities and features of Facebook, so it’s best to delete the extra URL.

8. Not interacting with followers

Social media is meant to be interactive and consumers expect a certain amount of responsiveness from businesses on Facebook. Responding to posts, thanking consumers for commenting and addressing complaints helps consumers feel more connected to the brand. Businesses should have a strategy in place to respond to comments, both negative and positive, and how to use the social media platform as a part of a crisis management strategy. Not every comment needs a response, but responding to followers helps build camaraderie and trust between brands and consumers, which can affect future sales and word of mouth marketing.

9. Not using the platform at all

Google Plus may be the most underutilized social media platform today. It is directly integrated with Google search results, making profiles an integral part of any digital marketing or search engine optimization strategy.

10. Not utilising circles or communities

Circles on Google Plus allow businesses to segment followers into groups and address each segment separately with unique content. If circles aren’t utilized, each piece of content goes to every single follower. To increase conversion rates and engagement, instead of pushing content to everyone, businesses should create content that appeals to specific audiences and then post that content to the applicable circles and communities.

11. Not including descriptions or prices

Pinning images to Pinterest is simply not enough if businesses want to use the social media site to drive traffic and increase sales. Despite easy access, many businesses are forgoing the use of rich pins, which include a thorough description of the item and the price. Descriptions should use terms that people search for and be as descriptive as possible and including the price entices pinners to click the link. In fact, a study from Shopify found that rich pins with prices get 36 percent more likes and repins than regular pins.

12. Not using active images

Pinterest is all about visual stimulation, but many businesses are using static and uninspiring images to portray products. Instead, businesses should use colorful images that show the products in action. For example, instead of a picture of a sweater on a table, use an image of someone wearing the sweater doing something fun. Curalate looked at a half million Pinterest images and found that factors like color, white space and even the inclusion of faces make a difference in terms of engagement.

13. Not linking to product page

Businesses should strive to make it as easy as possible for shoppers to go from browsing Pinterest to buying a product. To do that, businesses should link directly to product pages instead of home pages or other non-related content. The more links and moves a consumer has to make before buying a product, the less likely they are to make a final purchase.

14. Not using hashtags effectively

imagesThere is no limit to the number of hashtags a business can attach to a post and for some that freedom has led to an overuse of this normally effective outreach tool. Hashtags allow people to filter through the millions of posts every day, and it’s very tempting for businesses to try and wedge their way into conversations where they don’t organically belong by using hashtags. But, just like traditional marketing outlets such as email, traditional mail and phone calls, spam can turn off consumers. Instead, businesses should only use hashtags that directly apply to the post or the company.

 

 

In Conclusion

Brands should strive to create their own social media voice, while also attempting to optimise their social media efforts by avoiding the common pitfalls listed above. Social media has the ability to be an effective and cost controlled method for reaching out to potential consumers, engaging with current fans and helping increase sales. Just like any other marketing strategy, social media efforts should be continually monitored and updated for full effect.

 

The Social Media Quick Step

Social media is more than just a fun way to engage and communicate with friends & family. It is an extremely powerful business marketing tool if strategically implemented correctly.

A common mistake businesses make is failing to develop a formal social media plan. Having a plan for social media is just as important as it is any marketing strategy. A savvy business owner does not buy traditional advertising without developing a plan, and the same applies with social media.

A social media marketing plan includes many of the same elements of a traditional marketing plan. Research into target markets and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important.

Once you’ve conducted research, it is time to start outlining strategies and developing your plan.

 

 

Below is a social media marketing strategy plan.

1. Identify a social media manager

With the many tasks involved with running a successful business, social media can fall by the wayside. Before your business embarks on a social media campaign, it is a good practice to identify a person or multiple people who will be in charge of monitoring and posting content. It is important for the social media manager to not only ensure content is posted on a regular basis, but also monitor and respond to all comments and feedback. The assigned staff should be willing to monitor the company’s social pages 24/7, which can be easily accomplished through e-mail alerts and mobile apps.

2. Create branded pages

Once you have identified your manager, it’s time to create branded pages. First, determine which social media sites you want to use. Small businesses should consider Facebook, Twitter and Google+ at the very least. In some cases, other sites including LinkedIn, Pinterest and Houzz may also be appropriate. It is important for all of your social media to have the same look and feel as your company website. Facebook cover pages do have some flexibility and allow you to have some very specific elements can be incorporated for maximum impact:

Use colour and photos
Integrate your profile picture into your cover
Incorporate a call to action
Point out where people can call or contact you

After you create your social pages, be sure to include links on your website and invite all of your customers and friends to join your pages.

3. Develop a planning calendar

Now that your social sites are “live”, it is time to start developing a planning calendar. Ideally, this should be done on a monthly basis. Your planning calendar may outline the following: Number of posts per week,
Time the post will be made, you should vary your posting times, Identify content for each post.

A planning calendar lays the foundation and ensures you are maintaining your social sites and posting on a regular basis. Of course, you can also post other news, tips and ideas as they arise. The biggest pitfall businesses run into are they generally have a lot of excitement when they first establish their social media presence, but the momentum quickly fades. Having a monthly planning calendar will help keep your social media efforts moving forward.

4. Generate engaging content

Now that you have identified a manager, set up your pages, and developed a planning calendar, it is time to

start generating engaging content. Once you generate content, you can plug it into the dates/times you have reserved on your social media calendar to compose posts. As you consider content, think outside of your company and put yourself in your customer’s shoes. What type of information is not only engaging, but is something followers would like to share? Creating sharable content is one of the quickest ways to pick up new followers.

Let’s take a look at some content ideas:

Weekly tips and advice
Post something humorous (in good taste)
Highlight and recognize your customers
Incorporate “social media” only offers
Be interactive – ask questions people will want to answer
Photos and videos
Coupons and contests
Product overviews
“How To” videos
Sales and special events

Remember, maintaining the attention of your followers will keep them engaged.

5. Monitor responses and track your results

It is imperative to monitor all comments and respond in a timely manner. Good or bad, all feedback needs to be addressed. If someone praises your product and/or service, thank them. If they have a complaint or concern, reach out to them. It is important to investigate the validity of the negative comment and address it immediately. Customer feedback can help you better understand reaction to your products and/or services. Also be sure to incorporate a good tracking system. This can really provide important insight into your customers and their behavior. Companies such as Global Response provide excellent outsourced social media analytics programs that can be easily incorporated and integrated into your social strategy.
6. Use results to better understand consumer behavior 

What better way to gauge customer demand than to ask them yourselves? Don’t be afraid to engage your followers and get their opinions. Doing so can help identify both areas of strength and weakness. As we discussed earlier, prompt response to comments is key to developing a relationship with your followers. Even big box stores work to maintain open and responsive communication with their followers: I find in my marketing practice, social media intimidates many small businesses. If you approach it like any other form of marketing and develop a plan, it can become a very useful and effective tool which complements your traditional marketing strategies.

Here are 9 things you may not know about social media.

1. A social media strategy, guidelines and a system for handling negative comments are the first steps to mastering social media.

2. Facebook’s algorithm means that only an estimated 10 per cent of your Company Page updates are seen by the people who like your page. This percentage has a better chance of increasing if you post regularly, and your fans ‘like’, ‘comment’ and ‘share’ your content. Or you can always fork out money to boost your posts, but this can get expensive.

3. Twitter’s Advanced Search lets you find tweets on a topic within a certain radius.

4. LinkedIn lets you keep information about the people in your network. You can add ‘how you met’, set ‘reminders’ like birthdays or follow up calls, and also add ‘notes’ and ‘tags’.

5. The three main formats of YouTube videos that you can create are ‘talking head’ (like on the news), ‘interviews’ (via Skype or in person) and ‘screenshare’ videos.

6. Google+ has made a change to its ‘authorship’ system. Your headshot no longer appears in the Google search results, but your name still does.

7. You can get super creative with Instagram. There are cool free apps (like Photo Editor) and paid apps (like WordSwag) that let you overlay words onto your pics.

8. Pinners (aka people on Pinterest) absolutely love infographics. Try publishing one yourself and see how many backlinks and social media shares you get. Ask your designer, or else try oDesk, Elance or Fiverr if you’ve got a tight budget.

9. Tools like Feedly, Buffer and Hootsuite make social media a breeze. Follow your favourite blogs with Feedly, schedule your social media updates with Buffer and monitor your accounts with Hootsuite.