Marketing Strategies That Work

What good is your idea if it isn’t directly in front of the people who will buy it? That is what marketing is all about. But some marketing strategies are costly, much too costly for us entrepreneurs.

The marketing strategies below do work, but you need a high profit product to make the investment worth your time.

A billboard: Around £10,000 for 4 weeks
A national television commercial: 30 seconds for £300,000+
You could possibly run a radio ad for £1,000 or so.

Most entrepreneurs just do not have that kind of marketing budget, so let me share some lower cost marketing strategies that do work.

1: Press Releases

The media can be your marketing friend at a low-cost if done properly. A press release written that describes your why, and what problem you are solving can get into the hands of many journalists and displayed on a lot of media locations.

Costs for a press release are minimal. Unless you know how to write a quality press release yourself, I suggest contracting a freelance press release writer. (if you don’t know any, message me and I will share 1 with you).

There is some cost in a press release service that will get it in the hands of the journalists, but that is quite low too.

2: Social Media

If you are not marketing on various social media channels, you are missing out on a lot of potential profits.

While you can advertise at a cost on social media, you can also market for free or for very little cost.

Facebook
Create a Facebook fan page around you or your brand. Post educational material with a call to action of visiting your landing page.

Twitter
Why not set up a free giveaway on Twitter? You will have Tweeters flocking to see what it is all about. What better way to get your product in front of many potential customers quickly.

LinkedIn
You can set up a professional LinkedIn page and even write educational posts on LinkedIn Pulse. Again, have a call to action leading back to a sales page or your website/blog.

Pinterest
Pinterest is a great social site where you should show images of your product and link them back to the location a person can purchase.

Other Social Media Strategic Marketing

Don’t neglect the lesser known and used social media sites either. Sites such as:

Instagram
Flipboard
Digg
Can also provide a great marketing means to sell your products or services.

3: Post Cards

While all the other entrepreneurs are email marketing, why not look back to the original mail system. No, you don’t have to buy a pony and start riding the Wild West, but creating postcards and buying stamps is a tremendous marketing strategy that does work.

So many people do not even open emails, but nearly everyone looks at the mail sent to them via the Postal Service.

You could put a picture of your product and a short reason why your product can help the person. Leave a method where they can purchase and watch the profits come in.

4: Hook Up With Other Entrepreneurs

You know of an an entrepreneur who sells similar things to you and is in the same niche. Why not work together and team up as JV partners? You offer his goods and vice-versa. Everyone wins!

5: Reviews and Testimonials

Find the reviewers who are well accepted. Send them a free product in exchange for an unbiased product review. Yes, you do chance a bad review, but that is a chance worth taking.

You can also ask customers for a testimonial and offer them a discount on their next purchase.

6: Create YouTube Videos

A short and simple video about the product or brand, telling to the viewers exactly what to expect from a potential purchase during the video is bound to gain huge attention, and sales.

These are just a few great marketing strategies that do actually work very well.

20 Make Money Online Tips

Here is a quick post on a few ways to make money online, these tips will show you free ideas on just how to make money online. Below are some of my secrets to make quick cash online.

1.Write Articles.
Search the Google keyword tool for keywords that you want to write an article about and find ones that have over 300 global monthly searches. Save all the keywords you would like to write posts about in a file.

Then go to Google and type:KEYWORD. All of the keywords that have less than 500 search results will be easy to rank for. Write an article with the resource box pointing to an affiliate link or back to your website.

2.MLM.
Multi level marketing has a bad name but if you want to go out and connect with people it can make you some decent money. MLM Leads System Pro is a pretty good MLM that is geared towards making money online.

3.Take Surverys.
Taking surveys online is a good way to make some easy cash. All you need to do is fill out some information and start cashing in.

4.Become A Freelancer.
Go to websites like Elance.com and look for some work. You can usually find some easy jobs like writing articles or anything like that just about anyone can do.
Usually the pay is fairly decent as well.

5.Make A Website.
You can get a website for pretty cheap (recommended) or go to a free service like Blogger and set up a website. You want to find keywords the same as for writing articles but this time you want to add the proper on page search engine optimization so your pages will get picked up in the search engines.

Write a post with the keyword in the title, meta keywords, meta description, in the title of the page, within the first 90 characters of the page, with 1%-2% keyword on page density and the
keyword in a text link. That will give you the proper on page SEO.

Then do that a lot. Make a lot of SEO‘d pages (as described above) and watch the traffic come. Then you can promote affiliate offers or even your own products on the website. That is how you can monetise it.

There is a lot more to do like using onlywire to bookmark each post, getting a good ping list and submitting your RSS feeds. But that is a good start. (Hint a good tip is to use a free service like
All Scoop to submit your RSS feed)

6.Forum Marketing.
Find a form in a desperate market. Make sure that the forum allows advertising in the signatures. Then what you want to do is put an affiliate link in your signature with an enticing reason to click through like this “Want To Stop Suffering With Acne For Good? Click Here And Discover How To Get Rid Of Acne Once And For All.”

Comment on about ten posts per day with helpful and relevant content and create 1-2 posts a day on the forum. Try look at what people are talking about and create somewhat controversial
threads. These can really take off and if you response to most if not all comments the post count will get high and attract attention. Often, people will click your affiliate link in the
signature and you can make quite a bit of money with this.

As a side note you could also link back to your website with the forum signature and help increase off page SEO.

7.Yahoo Answers.
Answer 20 questions a day with 4-6 pointing through to your website that offers some sort of related information and also recommends a product. If you don’t want to set up a website you can do a domain level redirect to an affiliate link and use that.

The key is to not get labeled as a spammer and to provide quality information that actually helps people. You also want to vary the sites you link to in the resource box. You can create a
few identical blogger blogs and just rotate through them.

8.Run A WSO.
Create a product and sell it on the warrior forums. You could make an audio of you giving away some great information about a hot market and sell it with private label rights
on the warrior forums. It is hard not to make money on the warrior forums.

9.Use PPC.
Goggle Adwords allows you to advertise on Google. You can pay for ads and refer traffic to your money-making affiliate link or to your own product or service.

As a site note if you don’t want to pay for traffic you can put up some free ads on U.S. Free Ads or Craig’s List as an alternative.

10.Tweet Answers.
Use twitter’s search feature and look for people who are looking for solutions to problems then match the solution to a product. For example…

If someone said “How do I get rid of my acne?” You say “@Reply I am so happy I got rid of my acne: take a look at this (http://affiliate link) and see how clear THEIR face is.”

Do you see how you refer them to the product without being salesy? You want to be helpful and not “Hey this product is super go buy it.”

11.Build A Mailing List.
Building a mailing list is one of the best among these 20 easy make money online tips. Throw up a web page asking for a name and an email in exchange for a free download.

Follow up with your subscribers with relevant and valuable information that helps them solve their problems. Also, refer them to related products and services that will help them even
further through an affiliate link or refer them to your products.

12.Sell stuff On Ebay.
Clean our the garage and basement! This is an easy way to make some quick cash. Just sell the stuff you don’t use or want any more. You can also go to whole salers, trade shows and garage sales to find things to sell. Sometimes you can even buy things on ebay and resell them on ebay for a profit.

13.Make A Facebook Group or Page.
Create a facebook page and invite your friends to it. Also add friends that are interested in your topic by searching relevant groups and invite them to your page. Then update your page with relevant content that helps them and same as the mailing list refer them to products that make you money. Always provide value first. Gain trust and respect them, help your fans more with good products.

14.You tube Cash.
Make videos and submit them to You tube. (or you can use a free service like Tube Mongul to submit to more sites). Optimize the videos for SEO by using the same criteria as stated for articles. Find a good keyword that gets some traffic and make a video about it. The first words in your description should be a link to your website or affiliate link.

This is also good for SEO as you can build high quality backlinks to your websites from these sites. To super charge this book mark all your videos with onlywire and submit your profile’s
RSS feeds.

15.Distribute Documents.
Use the same keyword and title requirements as for writing articles. You could even take your articles if you have them and distribute them to document sharing sites. You will need to create them as a PDF file or powerpoint file before you do this.

Inside the document point back to your website or blog for backlinks OR point to an affiliate link. Here are some good document sharing sites.

Docstock
Slideshare
Authorstream
Scribed
Slideboom
Issuu
Yudu
Edocr
Calameo  
Divshare
4Shared
KeepAndShare
Zoho Docs
Docuter

16.Sell An Information Product.
Without a doubt the best way to make money online is to sell your own product.

17.License Marketing Ideas.
Did you know that you can license your marketing ideas to others? Every business does something well so allow others to use your ideas for a fee. For example, there was a car wash owner to had an order flow that made it %300 more likely for people to buy their up sell and get the car wax.

So what this business owner did was contact nationwide car washes and licensing his sales technique out to them for $100 a month. He got around 100 people to use his technique and easily made an extra $10,000 a month. You can do this with a wide variety of ideas.

18.Become A Joint Venture Broker.
By connecting two business you can act as a middle man and take a cut of the profits. Let’s say there are people who need copy writers. You can connect with them copy writers for a flat fee or a percentage of the service. Not only can you do this with goods and services but you can also connect related companies with one another.

Another example is finding a company with a massive huge mailing list and connecting them with a company who wants to sell their related product for 20% of the increased profits.
Connect A with B and make some money!

19.Write Press Releases.
Write press releases about your website, goods and services or simply refer to an affiliated product. Make sure to find a good keyword for the title as described above.

20.Build A Real Online Business.
This is similar to create your own product but more in-depth. Not only do you create your own product but you create a full line of products that you sell to a growing customer base.

The truth is there are so many of these “20 Easy Make Money Online” type things that it can be hard to choose one and do it right. Truthfully if you want to really make money online you want
to simply create a line of information products and sell them to a thirsty crowd.

The barrier to entry now a days in the internet world is lower than ever. Anyone with a computer can create a company that pays them 24 hours a day 7 days a week. And when you sell digital goods you have NO overhead. You keep 100% profits!

Using Press Releases For MoreTraffic

Press releases are an excellent way of getting more traffic for your website.

It is very easy to write your own press release and even easier to distribute it. Once published it has the direct result of increasing your website traffic, brand name and also improving your search engine page rank.

A press release is a very short and to the point document that contains something worth reporting in the news. The information in a press release must be concise and stick to the five W’s of who, what, when, where, and why related to the event being reported. If any part of the information is not interesting then it should be left out. Remember, people read the news for information and updates and not to get bored.

The Benefits of a Press Release

There are many ways in which a press release would benefit you or your business, here are just a few of them:

  • Publishing your press release on a news wire service on the Internet would generate massive amounts of back links to your site, these back links would normally be from highly ranked sites, giving you better quality links.
  • Increasing your brand name is very important, press releases will strengthen your brand name, giving your website or company a more memorable, more respected and more trusted image. The more people see your website or company, the more you are perceived as an expert or trusted source in your field.
  • Your page rank is another very important factor when it comes to gaining traffic, the more links that you gain to your website, the higher your page rank becomes in the search engines. As your page rank is increased, your website is then seen by more people, giving you more traffic.

Writing Your Press Release

Once you have decided that you would like to go ahead with a press release, you then need to write your press release article, make sure that you keep it news orientated, rather than advertising as it will be targeted on news readers.

When writing the press release you must pay close attention to the format you follow. Journalists have their own format for doing things and these formats have developed over the years to make their busy jobs a bit easier. Follow their lead and use their techniques, you do not have to become a journalist but just pick up on some of their newsletter writing techniques.

Following an established format also means that once you have written your first few press releases the whole process will become a breeze.

Here are a few tips that you should follow when writing your press release:

  • Have a headline that makes it completely clear what the press release is all about. Do not go in for general descriptions. Be as precise as possible, like, “Dave Nicholson launches new product”.
  • Include a subheading. The title attracts the reader and the subheading tells a bit more and prompts the viewer to read the whole press release. For example, “New product to make affiliate management easier through complete automation”.
  • Keep your press release specific, do not try to write about multiple things in one press release, focus on one topic at a time so you do not confuse. Explain the problem that your product fixes and how it does it, keeping it simple.
  • Write your press release using simple, yet impressive language.
  • Be sure to include your website URL in the press release so you can gain that additional traffic.
  • Try to write your article without making it sound too promotional, remember, this is a news article, look at some other press releases before you start so you get the feel.
  • Keep your press release as unique and interesting as possible, publishers must protect their credibility so they will not publish something if it is the same as many others.

Submitting Your Press Release

There are many media distribution websites out there that you can use to distribute your press release, simply do a search on Google for ‘online press release’ and see for yourself, there are free distribution services like PRLog, however, I would highly recommend you use a paid service, probably the biggest and best press release site is PRWeb, you will find simple step by step instructions on submitting your press release on there.

Always remember to use the latest information only and nothing old. Old news is never received well even on the Internet so stick to everything new. Do not write anything that you cannot substantiate or prove.

Always proof read your press release and carry out a spelling and grammar check before submitting it.