Choosing the Right Keywords

What is the single most important thing you can do to insure the success of your website? One of the answers is to choose the right keywords.

Choose the right keywords.

imagesWhy is that, with all of the highly effective search engine strategies that we can employ? It’s rather simple. If you don’t choose the right keywords, all of your other strategies won’t help you at all, because those strategies build on top of choosing the right keywords.

Let’s look at it from the point of a view of a searcher. A searcher visits one of the major engines looking for your goods or services. He types in what he considers to be the most important topic, or keyword, for his search. Up come the results, ten per page.

If you haven’t taken time to choose the most effective keyword phrases, you may have done something like use the name of your company as your main keyword. If your company has significant name recognition, like Sony, that’s fine. But, if your company is like the vast majority of companies on the Net, optimising the page for the name of your company has just cost you some business.

Choose the most effective keyword phrase for your page!

How on earth do you choose your important keyword phrases? First off, don’t depend on yourself to choose the right keywords. Your searchers are probably not finding you the same way that you’d think they’d find you. Instead, ask your customers or someone outside of your business what they would type in the search window when looking for your site.

Optimise each page separately.

When working with search engines, consider the focus of each page separately, because the engines do. So, if you want top ranked pages, create content-rich information pages that centre on one or two topics only, and use those fine-tuned topics as your keywords for that page.

Don’t try to optimise a single page for every keyword that’s important to your business. It just won’t work. Instead, create separate content-rich pages and utilize your other keywords in that manner, and bring additional traffic into your site.

Let’s look at some tips on how to choose keywords.

Stay away from general keywords.

Take your keyword ideas and fine tune them based on each page of your website. While it’s tempting to choose very general keywords, like “computers,” don’t do it for a number of reasons.

First off, the competition will be fierce. And, more and more searchers are realizing that they can fine tune their searches and cut out never-ending search results by searching for phrases rather than single keywords.

Also, research has shown that when a searcher wants to purchase something, he conducts extremely fine tuned searches to find it. In other words, if he’s searching for a DVD title by a particular actor, he’ll search for the exact title or under the name of the actor, rather than simply “DVD.”

So, while having a web page that ranks extremely well for a very general keyword seems like the ideal situation, keep in mind that you may get more traffic, but you won’t necessarily get more sales.

Consider your individual goods or services.

imagesSome excellent keyword choices are the names of your individual goods and services. For example, if you’re a professional writer, create pages that advertise your services, such as “ghost writing” or “technical writing.” Creating a page for the very general keyword, “writing,” actually may not get you the business you want.

By the same token, don’t use trademarked terms for your competitors in your tags. Trademark lawsuits are springing up faster than blemishes on a teenager’s face, and you certainly don’t want, or need, to find yourself in the middle of one.

Take a general keyword and add a specific word to it.

If you can only think of very general keywords, start with a list of those keywords, and then add specific words to each one. For example, if you ‘re an artist, take the general keyword of “art” and add a specific word or two to it, based on your particular business. So, your keyword phrases may be “art lessons for children” or “modern art.”

Consider regional keywords.

Does your business cater to a particular region? If you have a restaurant in London, for example, your keyword phrase should contain the name of the city or state.

Different terminology?

Do people from other regions use different terminology when searching for your keyword phrase? If so, utilize that terminology in your tags or on your page, or create a separate page. For example, in the South, people call “shopping carts” that you find in grocery stores “buggies.”

What keywords are your competitors using?

Search for your competitors’ sites and see what keywords they’re using. Do NOT copy their tags or anything else. Simply review their pages to see if they might be using a keyword phrase that could be helpful to you.

Once you’ve determined your keyword phrases, don’t stop there!

As mentioned earlier, just because you think that a keyword phrase is perfect for your page, doesn’t mean that it is.

The bottom line here is, we’re after traffic to our sites. Even more to the point, we’re after paying customers! So, if our keyword phrase is so fine tuned that no one is using it, it will do us no good, even if we have a number one ranking for it.

On the other hand, if our keyword phrase is too general, we may get traffic, but we might not get paying customers.

In Closing

If you spend time choosing the best keywords for your web pages, it will add up to traffic and sales for your online business!

Erupt Your Sales and Marketing

10 Ways To Erupt Your Sales and marketing Like A Volcano

1. Save time and money and increase your sales and marketing efforts by using ad submitters. You
will reach a larger part of your target audience far
more quickly than by manually submitting your ad.

2. Create a good first impression. You will not be
able to sell very many products if your visitors think
your web site looks unprofessional.

3. Stop procrastinating and start finishing all your
business tasks. Do one at a time. Do not get caught
up thinking that you can never get them all done.

4. Develop a relationship with all your visitors and
customers. Tell them how much you appreciate
them visiting your web site or buying your product.

5. Hire a business coach to help improve yourself
and business. They could help increase your sales and marketing,
motivate you, balance your workload, etc.

6. Stay away from being too comfortable with your
income or life. You should always be making new
goals for yourself and developing new sales ideas.

7. Stay away from becoming a workaholic. Your
mind needs time away from your business life. This
will help your brain think clearly while working.

8. Create and follow short/long term goals for your
business. The short goals can create early success
and the long term goals can create future success.

9. Look for different ways to prove your business
and products to your audience. You could collect
testimonials, hold surveys, do scientific tests, etc.

10. Try new business ideas and strategies. Do not
be afraid of changing what you’re doing. You could
try out technology, advertising, and different sales and marketing strategies.

Attract More Orders And Sales

10 Awesome Ways To Attract More Orders and Sales

1. Create a free ebook directory on a specific topic
at your web site. People will visit your web site to
read the free ebooks and may see your product ad.

2. Turn part of your web site into a members only
web site. Instead of charging for access, use it as
a free bonus for one of your products.

3. Add a free classified ad section to your web site.
You could then trade banner ads with other web
sites that have free classified ad sections.

4. Create two versions of your e-zine so people
can choose if they want ads included with it or not.
This will attract the people who hate ads to subscribe.

5. Publish your e-zine only on your web site. Have
people subscribe to a “new issue” e-mail reminder.
This could really increase your traffic and sales.

6. Sell advertising space in your product package.
You could sell inserts, flyers, brochures, booklets,
and digital ads for electronic products.

7. Offer daily or weekly visitor bonuses. This will
increase your repeat traffic and sales because your
visitors will visit regularly to get the visitor bonuses.

8. Allow people to download software or e-books
from your web site at no cost. Just ask your visitors
in return if they’ll refer their friends to your web site.

9. Build up the number of people that join your free
affiliate program quickly by temporally offering your
product for free to the people that sign up.

10. Negotiate with e-zine publishers to get free or
discounted ads by letting them join your affiliate
program and earn commissions on the ad you run.

 

10 Explosive Ways To Turbo-Boost Your Orders and Sales

1. Design your web site to be a targeted resource
center. Choose one subject and build on it. You’ll
gain repeat visitors that are interested in that topic.

2. Offer something that is really free. If people go
to your site and what you said was free really isn’t,
you’ll lose their trust and they won’t buy anything.

3. Add a chat room or message board to your web
site. People want to interact with other people that
have they same interests as them.

4. Entice people to link to your web site by giving
them something free in return. This will increase your
ranking in some search engines.

5. Trigger your reader’s emotions in your ad copy.
Example, if you sell a book on gambling tips, tell
them the feelings they’ll get when they win money.

6. Make sure your site looks good in all browsers.
You could be losing sales because it looks distorted
in some web browsers.

7. Increase your sales by e-mailing full page ads to
your e-zine subscribers. Remember to tell people
before they subscribe or they may consider it spam.

8. Ask people questions in your ad copy that make
them think about their problems. For example: Do
you want to be free of your debts?

9. Magnify the size of your prospects problem in
your ad; show how your product can solve it.
The bigger the problem, the more sales you’ll have.

10. Invest a percentage of your profits right back
into your business. Spend it on marketing, product
improvement, customer service, advertising, etc.

10 Amazing Ways To Jump Start Your Sales

10 Amazing Ways To Jump Start Your Sales

1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You’ll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.

5. Model other successful business or people. I’m
not saying out right copy them, but practice some
of the same habits that have made them succeed.

6. Take risks improving your business. Sometimes
businesses don’t want to advertise unless it’s free;
sometimes you have to spend money to get results.

7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.

8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.

9. Outsource part of your workload. You’ll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a
package deal. It could increase your sales. If you’re
selling a book, offer an hour of consulting with it.