Your Business Needs Search Engine Optimisation

You have likely heard highly rated Internet marketers say over and over that your small business needs SEO. It is very probable that you get a daily drip of emails from SEO businesses with the aim of marketing their services to you. But very rarely do you hear WHY your business needs Search Engine Optimisation.

Search Engine Optimisation, SEO for short, certainly plays a major role in the online success of your business. It adds to favourable search rankings in Google, Yahoo and Bing and assists in the branding of your business as well. We have listed below the reasons your business should invest marketing pounds into being ranked favourably in the organic search results whether that be on a local level or a national level.

1. YOUR SMALL BUSINESS WILL GET A HIGH ROI FROM SEO

No other Internet marketing strategy yields a return comparable to SEO. All to often, an SME won’t gain noteworthy success with SEO because they use the services of an inexperienced SEO agency or one that just outsources the work. Low-quality companies have very little idea when it comes to the requirements of a successful SEO campaign. They are lacking when it comes to delivering results.

In spite of that, when done in the right way, SEO is more than effective when sending constant organic traffic (website visitors) to your business website. The same amount of traffic would cost you an enormous amount of money if you paid for it through a paid search marketing campaign such as Google Ads.

2. YOU CAN BET YOUR COMPETITORS ALREADY DO IT

A large number of small to medium sized businesses erroneously presume that SEO is required only until top rankings are achieved. However, this belief is not accurate. When your business website reaches a Page 1 ranking in Google, it needs even more SEO work to continue to keep this ranking. In fact, you need to aim to improve your rankings further.

Always keep in mind that your competition are also trying every trick in the book to get these top positions in the search engines too. Hence, you need to step your game up and keep ahead of that competition. If you relax and take your foot off the gas, your competitors will take over these top spots. They will gain your business website’s portion of website traffic at the same time. People that would have visited your website will now visit your competitors website instead.

In short, you need to comprehend that by sitting back, you allow your competitors to take your share of the web traffic in your industry. Disregarding SEO is equal to giving your website visitors and potential customers to your competitors without putting up so much as a fight.

3. YOUR POTENTIAL CUSTOMERS ARE USING MOBILE DEVICES

As is stands, mobile website traffic has increased sharply and outpaced the traffic via desktops and laptops. SEO ensures that your business becomes more visible to customers who are busy searching online for the products or services your business offers.

Local search engine optimisation (Local SEO) makes it easier for local customers to find your business in the search engines. These favourable search results can result in telephone calls, visits to your shop or offices, or even on-the-spot online purchases via your eCommerce website. Mobile search is undoubtedly the future of search. Make sure your business website is equipped for mobile search.

4. Search Engine Optimisation IS HERE TO STAY

SEO is not going away. What is required is for your business to adapt over time as SEO develops. The companies that have a firm grasp on the ever changing landscape of SEO adapt continuously to it without so much as a stutter. In the past 10 years, Google have punished websites utilising spammy link building techniques. Now, the focus is firmly on developing top-drawer website content and thus earning links from relevant and authority websites.

The core attributes of SEO will always stay the same. In spite of that, the techniques to keep top rankings will change all the time. In consequence, SEO will stay around for as long as the Internet remains as important as is currently does to businesses and individuals. Thus, it’s imperative that you get involved in SEO right now instead of remaining on the sidelines and allowing your competitors to gain your share of what could easily be your website traffic and potential customers.

5. EVERYONE SEARCHES FOR BUSINESS SERVICES AND PRODUCTS ONLINE

Having an SEO campaign in place enables you to increase the chance of potential customers trying to find your business website and engaging with your business. Try to think from your customer’s point of view and understand how extremely important the Internet has become to your customers.

Any person can now search for a business online and consequently review that business, review their products and services, and even buy directly from that business. And all of this can be done from that persons home or even on the go by means of a mobile device. For those reasons and if you wish customers could easily find your business online, you need Search Engine Optimisation, SEO.

IN SUMMARY

To enable your potential customers to find your small business online, your business website requires a powerful SEO strategy to pull in organic search traffic. In this day and age, SEO is more of a branding game and less of a marketing strategy. Given Google’s ongoing advancements in their search engines’ algorithms, it’s important to invest in a robust, SEO Internet campaign. Make sure you employ the services of an experienced SEO consultant to propel your small business website to page 1 in the search engines and to keep it there.

For the best SEO marketing tools take a look right here!!

Increase Your Search Engine Ranking

The methods employed to increase your Search Engine ranking may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you the time has come to face your website! A high Search Engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

seo chartAt least 85% of people looking for goods and services on the Internet find websites through Search Engines such as Google, Yahoo, and MSN. The idea of optimising your pages for high Search Engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in Search Engine results, the greater the traffic that is directed to your website. That is what Search Engine optimisation is about.

You can immerse yourself in all the technical information available online to figure out how to optimise your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase Search Engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search Engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into Search Engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on Search Engines, this text is essential. However, the Search Engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your Search Engine rankings.

Next we come to what is called META tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that META tags are the key to high Search Engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a Search Engine will use META tags in their ranking formula.

To find out if your page is set up with META tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are META tags, they usually appear near the top of the window. For example, a META tag would read: META name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your Search Engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of Search Engine rankings. Almost all Search Engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular Search Engine, the Search Engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low Search Engine rankings, consider launching a link popularity campaign.

seo globeEssentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your Search Engine ranking, but it also directs more quality traffic to your website.

Search Engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a Search Engine optimisation company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your Search Engine ranking, the more quality customers will be directed your way.

How to Choose the Right SEO Software

Introduction

Search Engine Optimisation, or SEO as it is more commonly known, is a skill to some, black magic to others, but essential to anyone responsible for running a web site. Many people pay extortionate fees to SEO agencies who promise to get a site to the number one Google ranking then fail to even make it into the top ten. The bad news is that sometimes this just can’t be helped and it’s unlikely Bob’s Pet Shop in small-town Texas is ever going to make it to the number one spot for most pet related search terms, but by taking matters in to your own hands you can gain a much better understanding of why it can’t and what it should do instead. This is where SEO tools and services come into play. Most are quite easy to use, but to really understand what they are saying you will probably want to read up on the subject. However, doing our best to make things easy to understand, here’s what we were looking at when reviewing the best and worst SEO tools out there.

Types of Tools

There are different categories of SEO tools and services available. Some monitor various aspects of your site to give you a picture of how well it is doing at attracting traffic and where it is placed in search rankings around the web. Others take a more active approach to SEO and try to either make suggestions on how to improve your site’s search rankings or automate the process and perform tasks to push your site’s ranking up. The former are always very useful, especially if you know what you are looking for and can interpret the data. The latter you have to be more careful with as they can often ruin your site’s reputation by employing frowned-upon tactics.

It’s also useful to pay attention to how you access the tool you are interested in. There’s a fairly even split of tools that run on your computer and tools that run in ‘The Cloud’. Running on your own computer means installing the software, keeping it updated and also backing up the data in case of a crash. This can be quite a hassle which is why we think it’s best to opt for a tool that runs on the web and you can simply access it through a web browser. This means you can access it from anywhere and let the provider take care of all the details of running it.

Reporting

At their core many of the tools and services we looked at are reporting tools that present you with all the necessary data to make informed decisions about where to take your SEO strategy. Since data is the single most important thing in SEO, it’s clear that good reporting is essential. Of course everyone has their own preference when it comes to visualising data, but it’s worth trying out a few different services at first to see what style suits you best.

Another point to look out for in terms of the data available is whether or not a service has its own database or relies on data from a third party collator. If data is being pulled in from a third party you may find yourself incurring extra charges if you go above your monthly quota for queries. There are only a few major sources of this type of data out there so it is quite likely that a service will be pulling it in from outside, but as long as you are savvy in the plan you sign up for everything should go smoothly.

Terms of the Price Plan

In a product such as an SEO tool where it is difficult for services to differentiate based on the features they offer, you will find many services differentiate plans based on how many campaigns you can run or how many search terms you can track. These can be widely different from service to service with some allowing you to track an unlimited number of keywords while others limit you to a handful. Just remember that if you are only responsible for one site you probably won’t be interested in tracking hundreds of keywords and so you may get a better level of service or save money by opting for a plan that limits how many you can track.

SEO Advice

As we have mentioned, many SEO services just offer reporting and monitoring, but others do try to help you with practical advice on how to improve your site’s rankings. The technology behind this can often be quite clever and the best examples we have seen break things down into easy to manage and easy to follow tasks. Tasks are usually things like ‘fix this broken link’ or ‘submit your site here’ and can be carried out by people without much technical knowledge. If your site has never been optimized then simply carrying out these tasks can have a massive effect on your site’s rankings. Essentially it’s just what a SEO agency would do so you can save yourself a lot of money by doing it yourself.

Automation

If you aren’t so keen on doing everything manually there is a category of SEO tool that tries to automate most of the optimization process for you. However, these can be very dangerous because they may do things that Google’s search ranking algorithm will detect as spamming and therefore downgrade your site’s ranking. Even if things seem to go well a change to Google’s algorithm can spell disaster if you resort to these sorts of techniques, as many sites have recently found out. Some of these tools can be quite clever and will submit your site to online directories, build links and even generate semi-original content to submit to online article directories. We wouldn’t recommend you go down this route unless you fully understand what you are doing, but the tools are there, and quite advanced, if you are interested.

The Bottom Line

SEO needn’t be difficult or a black art. Using the right tools someone with very little technical knowledge can make huge improvements to a site’s search rankings. Even if this just takes the grunt work out of it, you can leave the fine tuning to the expensive agencies and be on track to save a lot of money. After reading this guide you should be well equipped to check out our reviews and decide on the type of tools you think you need depending on how experienced you are. Good luck achieving the holy grail of a number one Google ranking for your site!