Your Business Needs Search Engine Optimisation

You have likely heard highly rated Internet marketers say over and over that your small business needs SEO. It is very probable that you get a daily drip of emails from SEO businesses with the aim of marketing their services to you. But very rarely do you hear WHY your business needs Search Engine Optimisation.

Search Engine Optimisation, SEO for short, certainly plays a major role in the online success of your business. It adds to favourable search rankings in Google, Yahoo and Bing and assists in the branding of your business as well. We have listed below the reasons your business should invest marketing pounds into being ranked favourably in the organic search results whether that be on a local level or a national level.

1. YOUR SMALL BUSINESS WILL GET A HIGH ROI FROM SEO

No other Internet marketing strategy yields a return comparable to SEO. All to often, an SME won’t gain noteworthy success with SEO because they use the services of an inexperienced SEO agency or one that just outsources the work. Low-quality companies have very little idea when it comes to the requirements of a successful SEO campaign. They are lacking when it comes to delivering results.

In spite of that, when done in the right way, SEO is more than effective when sending constant organic traffic (website visitors) to your business website. The same amount of traffic would cost you an enormous amount of money if you paid for it through a paid search marketing campaign such as Google Ads.

2. YOU CAN BET YOUR COMPETITORS ALREADY DO IT

A large number of small to medium sized businesses erroneously presume that SEO is required only until top rankings are achieved. However, this belief is not accurate. When your business website reaches a Page 1 ranking in Google, it needs even more SEO work to continue to keep this ranking. In fact, you need to aim to improve your rankings further.

Always keep in mind that your competition are also trying every trick in the book to get these top positions in the search engines too. Hence, you need to step your game up and keep ahead of that competition. If you relax and take your foot off the gas, your competitors will take over these top spots. They will gain your business website’s portion of website traffic at the same time. People that would have visited your website will now visit your competitors website instead.

In short, you need to comprehend that by sitting back, you allow your competitors to take your share of the web traffic in your industry. Disregarding SEO is equal to giving your website visitors and potential customers to your competitors without putting up so much as a fight.

3. YOUR POTENTIAL CUSTOMERS ARE USING MOBILE DEVICES

As is stands, mobile website traffic has increased sharply and outpaced the traffic via desktops and laptops. SEO ensures that your business becomes more visible to customers who are busy searching online for the products or services your business offers.

Local search engine optimisation (Local SEO) makes it easier for local customers to find your business in the search engines. These favourable search results can result in telephone calls, visits to your shop or offices, or even on-the-spot online purchases via your eCommerce website. Mobile search is undoubtedly the future of search. Make sure your business website is equipped for mobile search.

4. Search Engine Optimisation IS HERE TO STAY

SEO is not going away. What is required is for your business to adapt over time as SEO develops. The companies that have a firm grasp on the ever changing landscape of SEO adapt continuously to it without so much as a stutter. In the past 10 years, Google have punished websites utilising spammy link building techniques. Now, the focus is firmly on developing top-drawer website content and thus earning links from relevant and authority websites.

The core attributes of SEO will always stay the same. In spite of that, the techniques to keep top rankings will change all the time. In consequence, SEO will stay around for as long as the Internet remains as important as is currently does to businesses and individuals. Thus, it’s imperative that you get involved in SEO right now instead of remaining on the sidelines and allowing your competitors to gain your share of what could easily be your website traffic and potential customers.

5. EVERYONE SEARCHES FOR BUSINESS SERVICES AND PRODUCTS ONLINE

Having an SEO campaign in place enables you to increase the chance of potential customers trying to find your business website and engaging with your business. Try to think from your customer’s point of view and understand how extremely important the Internet has become to your customers.

Any person can now search for a business online and consequently review that business, review their products and services, and even buy directly from that business. And all of this can be done from that persons home or even on the go by means of a mobile device. For those reasons and if you wish customers could easily find your business online, you need Search Engine Optimisation, SEO.

IN SUMMARY

To enable your potential customers to find your small business online, your business website requires a powerful SEO strategy to pull in organic search traffic. In this day and age, SEO is more of a branding game and less of a marketing strategy. Given Google’s ongoing advancements in their search engines’ algorithms, it’s important to invest in a robust, SEO Internet campaign. Make sure you employ the services of an experienced SEO consultant to propel your small business website to page 1 in the search engines and to keep it there.

For the best SEO marketing tools take a look right here!!

Traffic Generation Tips

Below are a few videos from my YouTube channel covering a subject close to all internet marketers hearts, “traffic generation”. Hope you enjoy and get some benefit from them and please leave a comment if you so desire.

1. Introduction Video To Traffic Generation Tips

2. SEO Video

3. Social Media Video

4. Article Marketing Video

5. PPC Video

6. Blogging Video

7. Extra Traffic Generation Tips Video

SEO For Traffic Generation

Search engine optimisation or ‘SEO’ as it is more commonly known, is basically the method of improving your website so that it is optimised to get found on search engines more effectively. By optimising your website for the search engines your website gets a higher ranking and therefore gets placed higher in the listing of search results.

There are many different aspects of SEO that can improve your website, such as keywords, content and layout, some are visible to website visitors and others are only used for search engine ‘spiders’ to help the site get ranked better. A web spider is basically a program which scans the pages of your website by following each link and generating information from your website, a search engine would use this in order to give your website proper rankings.

If you have never attempted SEO or web editing before then I suggest you seek some professional advice or help if you want your website found in ‘organic’ search results, organic results are quite simply results that have not been paid for by advertisers. If you are fairly confident you can do some basic editing then here are a few pointers for you.

Decide on your keywords (very important), I would recommend you try to stick to around three keyword terms for your website. Make sure you keep all your keyword terms related to the content in your website and they must also be targeted on the same niche as search engines will score your website on its relevancy.

When choosing your keyword terms, try not to make them too specific as the competition to get ranked highly with a specific or ‘general’ keyword will be far too great. However, feel free to try if you think you have a unique keyword. The best kind of keyword in my opinion is the ‘long tail’ keywords I spoke about in the article marketing section. Basically, an extended version of your keyword, so if you were using the keyword ‘blogging’ for example, it would become ‘blogging for great reasons’ or ‘blogging for new methods of traffic’ and so on.

keyword tools which will give you better long tail keywords are WordTracker Keywords and also SEOBook keyword tools.

 

The density of your keywords in your website content is also a factor that the search engines take into consideration when they scan your website. The search engines will look at your website to see how many times you use a certain word or phrase, the more times the word or phrase is used throughout a page, the higher the density. The search engines are very clever with their checks however, so do not be tempted to simply cram a load of keywords into a page, because as well as the readers enjoyment spoiled, you will get penalized by the search engine for it. The average that Google recommend for keyword density at this time is around 2%-5%, Yahoo and MSN are slightly higher, around 2%-9% keyword density.

Keeping your website content fresh and unique is also another important factor of SEO, for this reason the search engines love blogs and news related sites, as they are constantly updated with fresh and unique content. One third of your website must be different from any other website in order for it to be considered as unique.

Use variations of your chosen keyword terms throughout the content of your site, mix them up a little, add additional words, add plurals etc. Make sure you have your chosen terms at the top, middle and bottom of your pages.

Enlist a little help from some excellent software like Brad Callen’s SEO Elite, this will save you a load of time and get you much better results, which will in turn earn you a lot more money from your traffic. You could even set up your own SEO business, helping others with software like this.

If you want to improve the SEO of your blog, there is a great plugin called ‘All-In-One SEO Pack’ that will help you out quite a bit.

This next part is one of my pet hates with some websites. Navigation, your website must be user friendly to navigate and all the links must work or you will be penalised again. How many times have you came across a fantastic looking website but you simply cannot navigate your way around it? I know I have loads of times and it’s a crying shame as these sites look so good with great content. A good way to test your site is to give it to a website newbie or a child and ask them to find their way around the site.

Whatever you do, make sure you do not just dismiss SEO as a high ranking in organic (results that have not been paid for) search results will get you some serious traffic, not just temporary, but if you keep on top of it you can have serious traffic for good.

The Best SEO Tools

A lot of SEO tools and internet marketing software can be quite expensive if you are just starting out. But if you are ultra-resourceful then you can take advantage of the best free SEO tools and trials that are available. You can get everything from free email marketing services all the way through to free SEO software.

Below is a compiled a list of all of the best free SEO tools and software in one place for your convenience.

Getting The Most Out Of Free SEO Tools & Software

If you are considering taking out any of the free SEO software below then you will want to make sure you squeeze the most out of the trial period as possible.

So before you start any trial, take time to familiarise yourself with the service/software via tutorials on YouTube or from forum discussion groups or even social media sites. If it is a link building software trial for example you should watch tutorials so you know how to use it before you start the trial. It is advisable to plan out your campaign and prepare all of the content you will need so you can make sure 100% of the trial period is spent building links and not figuring things out.

The Best Free SEO Tools & Software

I have highlighted all of the best SEO tools and trials at the top of this list.

I have also split them all into different categories to help you find what you need quickly. Using the free SEO tools & software below you can setup, track and monitor a tiered link building campaign.

Moz (30 Day Trial)
Moz is one of the best SEO tools to monitor your site and link building campaigns. It does it all from rank tracking to on page recommendations and you can even use it to download all of your competitors backlinks!
Link to Resource

 

SENuke (14 Day Trial)
SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great.
Link to Resource

 

 

Kontent Machine (7 Day Trial)
The best content generator I have ever used. Generate and export content for your tier 2 and 3 campaigns in just a couple of clicks.
Link to Resource 

 

SEO Powersuite
Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years.
Link to Resource  

 

 

Content Creation

The Best Spinner (Full 7 Day Trial)
It really is the best spinner and I have used it personally for the past few years on a nearly daily basis. The API is used in a lot of other link building tools.
Link to Resource  

 

Spinner Chief (Free Version)
A close rival to TheBestSpinner but it feels clunky in comparison. Either way they have a completely free version of the software for you to enjoy!
Link to Resource 

 

WordAI (3 Day Trial)
These guys are the new kids on the block but claim to be able to automatically spin content without making it sound like garbage. Big claims but the trial is worth it!
Link to Resource

 

Kontent Machine (Full 7 Day Trial)
The best content generator I have ever used. Generate and export content for your tier 2 and 3 campaigns in just a couple of clicks. Read my full review here.
Link to Resource 

 

 

Email Marketing Tools

Aweber
I use Aweber right here on this blog and have done so for the past few years across all of my sites. It takes the pain out of email marketing and makes staying in touch with you guys easy!
Link to Resource 

 

Get Response (30 Day Free Trial)
The rival of Aweber, GetResponse offers a similar feature set. It really is just a matter of personal preference between the two of them!
Link to Resource 

 

keyword research Tools

Market Samurai (Full 14 Day Trial)
The keyword research and SEO competition modules of Market Samurai are some of the best in the business and this is solely what I use the software for.
Link to Resource 

 

keyword researcher (Free Trial)
This is great for generating keyword ideas and is fantastic for coming up with Google Alerts to monitor. It doesn’t pull in any search volume numbers though.
Link to Resource 

 

Link Building Tools

Article Kevo (Full 7 Day Trial)
A relatively new kid on the block Article Kevo can now submit to a wide range of platforms including article directories, web 2.0 platforms, social bookmarks, wikis, social networks and forums!
Link to Resource 

 

GSA Search Engine Ranker (Full 5 Day Trial)
This has quickly become the Swiss army knife of link building targeting over 120 platforms at the time of writing. Perfect for automating your tier 2 and 3 links! See it in action here.
Link to Resource

 

Inspyder Backlink Monitor (Free Version)
The ultimate tool for monitoring your backlinks. Very easy to use and will automatically sort out all of your tiers for you. Check out my full review.
Link to Resource 

 

Link Assistant (Free Version)
This is part of the SEO Powersuite set of tools and is great for prospecting link partners. However I have hacked it a bit and use it to manage and automate guest posting.
Link to Resource 

 

Link Wheel Bandit (7 Day Free Trial)
Great tool for powering up your tier 2 links even further. Not sure why it’s called Link Wheel Bandit though as it doesn’t actually build Link Wheels, it builds Link Pyramids/Tiers.
Link to Resource 

 

Magic Submitter (Full 30 Day Trial)
This is really the main rival to SENuke XCR and offers very similar features. It can post everything from videos to press releases and is very diverse. However the user interface is a bit tricky to get to grips with at first.
Link to Resource 

 

NoHandsSEO (Full 7 Day Trial)
This provides a completely automated and hands off solution to build an endless supply of links. Very easy to use and setup and supports a few different platforms.
Link to Resource 

 

SENuke XCR (Full 14 Day Trial)
SENuke XCR is a very diverse link building tool and is great for creating tier 1 links. It is quite expensive on a monthly basis though but the full 14 day free trial is great.
Link to Resource 

 

Sick Submitter (Full 3 Day Trial)
Like SENuke XCR & Magic Submitter this is a really diverse tool that can post to a huge range of platforms which is backed up by the user forums offering scripts to post to even more sites and platforms!
Link to Resource 

 

SEO SpyGlass (Free Version)
Use this to discover your competitors backlinks and breakdown key metrics such as anchor text usage. You can also use it to monitor your own sites backlink profile.
Link to Resource 

 

SliQ Submitter (100 Submission Limit)
One of my favourite directory submitters before I replaced it with Ultimate Demon. Really easy to use and can grab you some links from high quality directories.
Link to Resource 

 

 

On Site SEO Tools

Website Auditor (Free Version)
Part of SEO Powersuite, you can use Website Auditor to spider your site and report any issues it finds.
Link to Resource 

 

SEOMoz (Full 30 Day Trial)
With weekly scans of your site the SEOMoz dashboard quickly identifies any on site SEO issues and advises you on how to correct them.
Link to Resource 

 

Microsoft SEO Toolkit (Free)
Finally Microsoft have made a useful product! The SEO Toolkit will spider your site and report back on any issues.
Link to Resource 

 

 

Rank Trackers

Rank Tracker (Free Version)
Part of SEO Powersuite this is the best rank tracking solution period. Unlike web based services this desktop application means you own the data and you can track an unlimited amount of keywords as well as your competitors.
Link to Resource 

 

SEOMoz (Full 30 Day Trial)
The SEOMoz service provides weekly ranking updates and tracks your progress over time. You can also use it to monitor your competitors and benchmark your site against them.
Link to Resource 

 

Internet Business Promoter (Free Version)
A fantastic piece of software that offers a range of functions such as keyword suggestions, link building and rank tracking. The best feature though is the top 10 optimiser that will look at the on page of the current top 10 results and tell you what you need to change on your site to reflect that.
Link to Resource 

 

SEO Powersuite (Free Version)
Get free versions of RankTracker, Website Auditor, SEO Spyglass and Link Assistant. Each tool is an industry leader in its own right and I have relied on this suite of tools for years.
Link to Resource 

 

Social Media Tools

BuzzBundle (Free Version)
Made by the same team behind SEO Powersuite, BuzzBundle makes it easier to identify & engage with your target audience online. I have grown traffic to this blog by manually doing a lot of what BuzzBundle can help to automate – read my full review here.
Link to Resource 

 

HootSuite (Free Version)
This is my preferred tool for managing Twitter, Facebook and Google+. You can monitor a number of search terms as well as schedule updates to go out.
Link to Resource 

 

Synnd (Free Version)
If you need a steady drip feed of tweets, likes, +1, social bookmarks and up votes on sites like Reddit then SynnD is for you!
Link to Resource 

 

TweetDeck (Free Version)
Now owned by Twitter this is a great desktop client to manage your Twitter account.
Link to Resource 

 

WPRobot (Free Version)
This is widely regarded as the best auto blogging solution for WordPress. It can pull content from a ridiculous number of sources and when setup correctly can produce some high quality auto blogs. Perfect for tier 1 links
Link to Resource 

Can Paid Traffic Work

If you want to make quick money online then perhaps paid traffic could really work if done correctly.

If you want to earn money instantly online then you might want to think about buying web traffic. The trick is to make more money than you spend and then leverage it up. Once you are making more than you spend you just re-invest and scale it up.

PPC Pay per click can be a very quick way to get very target traffic. You go set up a campaign and then you have traffic instantly. The downside is that the PPC networks are often very strict and limit where you can send traffic to. Google Adwords is notorious for shutting down accounts even if you are running a legitimate business. They have certain requirements and sometimes it can be hard to understand it all. Never the less, if you can master PPC the world is your oyster.

Banner Ads – You can buy advertising space on many websites and that can be a quick form of traffic for your business and making money efforts. Unlike PPC where you are dealing with a large company this is an individual websites with individual rates. The upside to that is you can usually cut a deal that is mutually favorable. Simply search in the search engines for a site related to yours and look for links that say something like “advertising” or “advertise here.”

Here is a quick tip: If you call the people you are looking to advertise with you can usually pay lower price. You need to be tactful but usually they don’t even expect people to pay the rates stated.

The paid traffic landscape is wide. So don’t limit yourself to these networks. You can even advertise on places like twitter and stumbleupon.

Free Traffic

Google is god and they know it too. So they can shut your PPC down without even caring even if you spend 10k a day with them. With free traffic you typically don’t have to worry about it. The upside of free traffic is that it is of course free and the downside is that some techniques require you to start the snowball before it starts rolling.

SEO – Got a website or blog? If no get one, if yes are you optimised for the search engines? Firstly with SEO you need to find a good keyword because keywords are the start and end of everything SEO. You can do the same thing every day but if your keyword is wrong you will be simply wasting your efforts. When many people think SEO they think they need to pay some “expert” to get their website to rank well. That’s not true at all, because they don’t understand the game and are trying to win keywords like “make money.” If you try to win that keyword you have to “hire an expert” who secretly hires 20 cheap outsource staff members to build backlinks for him. They are just the middle man which is another reason why it costs so much.

If you really want to dominate the search engines and have free traffic for life you go after long tail keywords. Keywords like “Earn Money Instantly Online.” Not only will the traffic you get from that keyword be prequalifed but if you look at the competition you have an accurate understanding of how you will rank in the search engine results pages (SERPs).

Here is a quick breakdown of what to do for SEO

Step 1: Find A Good Keyword That You Can Rank For

Go to the Google keyword tool and type in a word that you would like to write an article, blog post, or web page about. Then search by global monthly searches and find a long tail keyword that has more than 300 global monthly searches and less than 1,000 competing pages when you use the AllInTitle search modifier in Google.

Simply take your keyword then go to Google and type allintitle:KEYWORD. If the number of search results is higher than than 1,000 you will be wasting your time unless you build backlinks. Once you have a keyword with more than 300 global monthly searches (the more the better) and less than 1,000 search results when you use the AllInTitle search modifier then you are good to go.

Side note: I know many people will tell you to use the “quotes” search modifier but the all in title modifier is much more accurate.

Step 2: Produce A Keyword Focused Content Page That Is Optimised For SEO

Write an article, blog post or web page that’s content is focused on the keyword you found. But make sure that it has these requirements fulfilled. The keyword must be the first word no later than the second of the article title, blog post or web page. The keyword must be the first meta keyword, the keyword must be the first word, no later than second, of the article title, blog post or web page’s meta description, the keyword must be within the first 90 characters of the page, the keyword should be in one but no more than two text links on the page, the keyword should also be on the page for 1%-2% of the text (also known as keyword density). Once all of these requirements are fulfilled you are almost ready to earn money instantly online.

Step 3: Promote Your Article, Blog post Or Web Page By Pinging, Bookmarking And RSS

Go to ping-o-matic and ping your article. This helps your page get indexed so the search engines will pick it up and put it in their listings. The next part is to bookmark your article with services like Onlywire or social marker. You will need to create accounts at the top social bookmarking sites and these services allow you to distribute your content through all of your network.

Hint: Submit your bookmarking account’s RSS feeds. This increases the power of your bookmarks quite heavily. After you submit each feed you want to combine all of your RSS feeds with RSS Mix and submit that too. This will easily increase the juice to your site 100% if not much much more.

Next you need to create an RSS feed for your article, blog post or web page and submit that. You can create an RSS feed with one click at Feedity.com. Simply go there and put in your web page and it will give you a new RSS feed. Then go over and download All Scoop Rss Submit for free and use it to submit your article. RSS feeds are amazingly powerful for backlinks. Don’t let the tech-y stuff stop you. Just follow the above instructions and you will see dramatic results.

Email marketing is the push button solution to earn money instantly online. FORMULA FOR SUCCESS; WRITE EMAIL + SEND EMAIL = MONEY

How would you like to write an email and make instant money? Well maybe you don’t like to write emails and still want to earn money instantly online. For these people I would say how would you like to write an email ONCE and get paid for it every time someone sees it in your auto responder sequence?

Building a mailing list is a must for anyone who really wants to make money online. You capture names and emails in exchange for a free report that helps them. You can then follow up with them and develop a relationship that is mutually beneficial. You get to sell your products to your subscribers and they get a whole bunch of great stuff because you help them with simple and easy to use tips and tricks. And to top it all off it is easy. Throw up a squeeze page and send traffic to it. Listen there is a ton of hype in the online marketing space but this is a must for anyone who really wants to make money online. Anyone who tries to sell you the technique to of “How I Made $103,386 dollars in 30 days” without a doubt has a massive mailing list. So do what the smart people do and build one yourself.

Why You Don’t Earn Money Instantly Online Instantly

Making cash online takes some time. It can be done instantly with PPC and SEO and all that, it 100% can and I am living proof, but for most people you will simply need to do these things and it can take some time. But once it is all set up it will pay you for days, weeks, and even years to come. The learning curve is big. Most people don’t know how to do PPC or SEO… so you need to develop a mastery in one thing. I personally think that there are so many scammers out there who call themselves “gurus” creating products that don’t really help people just so they can make some more cash but you still need to learn how to do something and do it well. In fact, you only need to learn how to do ONE thing and do that well.

Then you need to avoid all the hype and put your head down and do it. So go out and find one thing that works and get it done.

Increase Your Search Engine Ranking

The methods employed to increase your Search Engine ranking may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you the time has come to face your website! A high Search Engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

seo chartAt least 85% of people looking for goods and services on the Internet find websites through Search Engines such as Google, Yahoo, and MSN. The idea of optimising your pages for high Search Engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in Search Engine results, the greater the traffic that is directed to your website. That is what Search Engine optimisation is about.

You can immerse yourself in all the technical information available online to figure out how to optimise your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase Search Engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search Engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into Search Engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on Search Engines, this text is essential. However, the Search Engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your Search Engine rankings.

Next we come to what is called META tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that META tags are the key to high Search Engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a Search Engine will use META tags in their ranking formula.

To find out if your page is set up with META tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are META tags, they usually appear near the top of the window. For example, a META tag would read: META name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your Search Engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of Search Engine rankings. Almost all Search Engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

If you type in “free link popularity check” in a popular Search Engine, the Search Engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low Search Engine rankings, consider launching a link popularity campaign.

seo globeEssentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your Search Engine ranking, but it also directs more quality traffic to your website.

Search Engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a Search Engine optimisation company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your Search Engine ranking, the more quality customers will be directed your way.

The Big Bing Is Happening

Allow me to inform you that the big Bing is happening right now, and here is how Bings SEO & Ranking Factors offer the greatest opportunity in SEO today

A lot of people do not pay attention to Bing SEO or ranking factors and purely focus on trying to rank in Google and nothing else. However over the last couple of years Bing’s market share has been slowly increasing as Microsoft try to challenge Google in the search arena.

If you were paying attention lately you will have noticed a fundamental shift in search that is going to affect us all.
“The Big Bing Has Already Happened”

I’m officially dubbing the term ‘The Big Bing’ to mark the day that a simple browser update changed the world of search forever. Mozilla released version 34 of its Firefox browser on the 1st of December 2014. At the very top of the release notes is a critical piece of information that is going to change the search landscape forever.

Firefox have removed Google as the default search engine and replaced it with Yahoo! If you didn’t know, it just so happens that Bing powers Yahoo’s search results.

Interestingly they also removed Google as the default search engine for Russia as well which suggests they might remove Google as the default from other country’s in the future.

What Does That Actually Mean?

Let me get straight to the point – US search share for Yahoo jumped from 9.64% to 29.4% overnight for users of the new Firefox. Google usage dropped from 82.14% to 63.46%. In 24 hours.

Is Bing Traffic Valuable?

I have heard lots of claim from people that Bing traffic isn’t worth as much, it doesn’t convert, people don’t buy things and so on.

So I decided to look at my own data to measure the quality of Bing traffic and this is what I saw-

bing-vs-google

That data tells me everything I need to know.

Traffic coming from Bing, has a lower bounce rate, more page visits, more time spent on site.
More Subscribes to my list and more affiliate links clicked.

Take a look at your own data before passing judgement though!

The Great Bing Advantage

The best thing about change, is people hate change. Change pushes people out of their comfort zones and humans are wired to avoid that. So for those that are willing to evolve with change there is a great opportunity here.

Since 1998 SEO’s have purely focused on ranking sites in Google, for 16 solid years Google has had the sole attention of nearly every single SEO on the planet. This had made Google’s search results highly competitive against people that have fine tuned their SEO skill sets for more than a decade. Bing however has been largely ignored, the general theory is that if you are ranking well in Google you will rank well in Bing too.

But that is not the case, the algorithms are very different, just compare search results for the same term and you will quickly see what I mean. So it is important that you understand those key differences to take advantage of ‘The Big Bing’ (it will catch on).

Bing Marketing Free Tools & Resources

So with that said and before we get into the top Bing ranking factors you need to familiarise yourself with all of the free Bing marketing tools & resources.

Unlike Google, Microsoft actually produce a number of very helpful tools & guidelines for Bing SEO.

It is also worth noting that Bing are very SEO friendly as evident from the tools they offer.

Bing Webmaster Guidelines

First of all you should have a read of the Bing Webmaster Guidelines and get yourself upto speed.

It is no way near as long/complicated as Google’s guidelines so it won’t take you long to read and absorb.

Bing Webmaster Tools

The Bing Webmaster Tools is superb – if you haven’t got your site setup in there yet do it now.

It provides an awesome suite of tools including a backlink explorer! You can also see exactly which keywords you rank for, how your site indexes, diagnose problems and much more.

As of right now you will also get $100 of free advertising credit to play with – sweet!

Bing SEO Analyzer

The Bing SEO Analyzer is also a great tool to discover if your pages are following Bing SEO best practices.

Just enter your URL and it will return a list of suggestions to improve your rankings across Bing & Yahoo.

Microsoft SEO Tool Kit

More of an unknown tool the free Microsoft SEO Tool Kit is a desktop application that spiders your website to find SEO problems.

It is very easy to use and well – it is 100% free so what is not to like!

Bing Webmaster Blog

Just like Google there is also a Bing Webmasters Blog which you should have a read through & subscribe to.

Some of the posts are actually quite entertaining and often have golden nuggets buried within!

Bing Search Quality Blog

Imagine if Matt Cutts and all of the Google search quality/anti spam team published a blog sharing what they’ve been trying & testing.

Well Bing do exactly that with their Search Quality Blog that offers some amazing insights into the world of search.

Contacting The Bing Webmaster Team

Last but not least, perhaps one of the best tools is the ability to contact the Bing webmaster team.

So if your site does have problems or gets hit for any reason you can easily get in touch with the team directly to work things out.

The Top Bing Ranking Factors

So what makes Bing tick at it’s core?

What are the key differences between ranking in Google & Bing?

User Engagement Is Very Important

One of the strongest signals in Bing is user engagement, having strong user engagement will increase your rankings in Bing.

They measure this through a term known as ‘pogo sticking’ which is when someone performs a search, clicks on a result and then clicks back to return to the search results.

If lots of people visit your site from the search results and click the ‘back’ button then this is a clear indication of poor user engagement to Bing.

However if lots of people visit your site from the search results and do not go back to them to continue searching – this is a very very strong signal.

Click Through Rates Matters

Bing also measures click through rates from it’s search result pages and uses that data combined with the user engagement data above to improve its results.

For example all things being equal, if the #1 position gets a 20% click through rate but the #2 position gets 40% – this is a clear indication that the #2 result is more relevant.

This means you have to write your titles and descriptions with humans in mind while being specific with your keyword. Think keyword based click bait.

Social Signals Do Matter

There is a lot of debate on whether social signals impact Google search rankings.

I can categorically tell you with 100% certainty that they do and I’ve been using them to rank consistently for the past 2 years. So rather than getting caught up in the change debate you should be making social signals a core part of your SEO strategy now. It affects you rankings in Google and it affects your rankings in Bing.

However Bing actually return posts from Facebook & Twitter embedded directly into search results that stand out from normal web results.

Bing has a much stronger reliance on social signals than Google – use that to your advantage and you will see benefits in both search engines.

Bing Authorship

Google introduced Authorship allowing people to claim content they have written so Google can determine who are the true experts in any given industry.

Granted they have removed the pretty little pictures from search results now, but Authorship is here to stay.

Bing has it’s own version of Authorship after they integrated Klout verified snapshots.

The Bing search results will then show-

Your LinkedIn summary
Other social profiles
Klout score
Influential topics
2 most influential moments from Twitter in the past 7 days
2 most influential posts from Instagram in the past 90 days.

You can also take advantage of the Bing connected pages feature.

Backlinks Are Less Important

It is important to note is that backlinks are less important in Bing then they are in Google.

If you compare the search results between Bing & Google you will notice that the top ranking sites in Bing have noticeably less backlinks.

However Bing does favour ‘editorial’ type links from within body content rather than coming from a sidebar, footer or list of links and site relevancy does matter.

Inbound Anchor Text Is More Important

Bing puts more emphasis on the anchor text usage than Google does. So if you want to rank for ‘Blue Widgets’ you need links that use the ‘Blue Widgets’ anchor text.

Bing isn’t as good as Google at keyword matching – so while Google does well with recogising synonyms and context around a keyword, Bing need spoon feeding specifically.

However the risk here is that over optimising your anchor text will trip the Google Penguin filter.

So the trick here is to make sure that the links coming from high authority sites focus on exact anchors while the other use a mix of anchor terms.

That will allow you rank in Bing while dodging Google Penguin.

Keyword Domains Matter

Having your keyword in your domain name will help you to rank in Bing easier. It isn’t critical but it does help.

However Google does have a filter for exact match domain names so it is best to use a domain that includes your keyword but isn’t an exact match.

The only problem with that is

Page Authority Is More Important

The other thing that you will notice when comparing search results is where Bing doesn’t place as much weight on backlinks, it does place weight on site authority.

It is much harder to rank a new domain in Bing than it is in Google. Having an aged domain will give you an extra leg up across Bing’s results.

So if you have an older domain that includes your keyword you are golden. If you just have an older domain your in a strong position as well. Where you don’t want to be is with a brand new domain.

PageRank Is Irrelevant

PageRank is a measurement of authority created in the early days of Google although it is not as relevant as it once was and hasn’t been updated for a long time now.

However it is important to note that Google PageRank does not seem to have any correlation with Bing rankings – makes sense.

Content & Keyword Density Is Important

Bing prefers sites that have lots of unique content. They place much higher value on longer more engaging content than shorter content.

Just like they are behind Google in how they process language in anchor text, the same applies to your content as well.

You need to feed Bing the specific keyword you want your page to rank for. It is much better to focus on 1 page per keyword with Bing, but again be careful you don’t trip Google Panda by offering duplicate content.

Also Bing trys to eliminate duplicate content at the point of indexing. Redudant content is recognized and eliminated from search result pages but may still be available in the index.

Site Structure & Code Is Important

Bing offer a few interesting pieces of advice around your site structure and coding.

First of all they advise that content should be organized close to the surface. In other words no content should be more than 3 clicks away from the homepage.

You should also use a broad to specific structure flow. So you might go with SEO > Link Building > Blog Networks or Garden > Furniture > Chairs for example.

General Onsite Optimisation

Onsite optimization is similar for Bing as it is to Google. You want to make sure your using meta title & description tags which include your exact match keyword.

Bing places a lot of emphasis on title tags but keep the user engagement signals in mind.

You should only have 1 H1 tag per page to establish the main topic then use the H2 and H3 tags to talk about sub topics.

It is also worth noting that sometimes Bing will swap out your meta description with your H1 tag in the search results so be creating with your headings – don’t just rely on exact match headings.

HTTPS Is Not A Ranking Factor

Google recently announced that HTTPS is now used as a ranking signal – although a very minor one.

Bing Lead Program Manager Vincent Wehren said that HTTPs is not a ranking factor and they would not bring it in because they don’t want to mess around with rankings based on a factor that has no real relevance.

How to Choose the Right SEO Software

Introduction

Search Engine Optimisation, or SEO as it is more commonly known, is a skill to some, black magic to others, but essential to anyone responsible for running a web site. Many people pay extortionate fees to SEO agencies who promise to get a site to the number one Google ranking then fail to even make it into the top ten. The bad news is that sometimes this just can’t be helped and it’s unlikely Bob’s Pet Shop in small-town Texas is ever going to make it to the number one spot for most pet related search terms, but by taking matters in to your own hands you can gain a much better understanding of why it can’t and what it should do instead. This is where SEO tools and services come into play. Most are quite easy to use, but to really understand what they are saying you will probably want to read up on the subject. However, doing our best to make things easy to understand, here’s what we were looking at when reviewing the best and worst SEO tools out there.

Types of Tools

There are different categories of SEO tools and services available. Some monitor various aspects of your site to give you a picture of how well it is doing at attracting traffic and where it is placed in search rankings around the web. Others take a more active approach to SEO and try to either make suggestions on how to improve your site’s search rankings or automate the process and perform tasks to push your site’s ranking up. The former are always very useful, especially if you know what you are looking for and can interpret the data. The latter you have to be more careful with as they can often ruin your site’s reputation by employing frowned-upon tactics.

It’s also useful to pay attention to how you access the tool you are interested in. There’s a fairly even split of tools that run on your computer and tools that run in ‘The Cloud’. Running on your own computer means installing the software, keeping it updated and also backing up the data in case of a crash. This can be quite a hassle which is why we think it’s best to opt for a tool that runs on the web and you can simply access it through a web browser. This means you can access it from anywhere and let the provider take care of all the details of running it.

Reporting

At their core many of the tools and services we looked at are reporting tools that present you with all the necessary data to make informed decisions about where to take your SEO strategy. Since data is the single most important thing in SEO, it’s clear that good reporting is essential. Of course everyone has their own preference when it comes to visualising data, but it’s worth trying out a few different services at first to see what style suits you best.

Another point to look out for in terms of the data available is whether or not a service has its own database or relies on data from a third party collator. If data is being pulled in from a third party you may find yourself incurring extra charges if you go above your monthly quota for queries. There are only a few major sources of this type of data out there so it is quite likely that a service will be pulling it in from outside, but as long as you are savvy in the plan you sign up for everything should go smoothly.

Terms of the Price Plan

In a product such as an SEO tool where it is difficult for services to differentiate based on the features they offer, you will find many services differentiate plans based on how many campaigns you can run or how many search terms you can track. These can be widely different from service to service with some allowing you to track an unlimited number of keywords while others limit you to a handful. Just remember that if you are only responsible for one site you probably won’t be interested in tracking hundreds of keywords and so you may get a better level of service or save money by opting for a plan that limits how many you can track.

SEO Advice

As we have mentioned, many SEO services just offer reporting and monitoring, but others do try to help you with practical advice on how to improve your site’s rankings. The technology behind this can often be quite clever and the best examples we have seen break things down into easy to manage and easy to follow tasks. Tasks are usually things like ‘fix this broken link’ or ‘submit your site here’ and can be carried out by people without much technical knowledge. If your site has never been optimized then simply carrying out these tasks can have a massive effect on your site’s rankings. Essentially it’s just what a SEO agency would do so you can save yourself a lot of money by doing it yourself.

Automation

If you aren’t so keen on doing everything manually there is a category of SEO tool that tries to automate most of the optimization process for you. However, these can be very dangerous because they may do things that Google’s search ranking algorithm will detect as spamming and therefore downgrade your site’s ranking. Even if things seem to go well a change to Google’s algorithm can spell disaster if you resort to these sorts of techniques, as many sites have recently found out. Some of these tools can be quite clever and will submit your site to online directories, build links and even generate semi-original content to submit to online article directories. We wouldn’t recommend you go down this route unless you fully understand what you are doing, but the tools are there, and quite advanced, if you are interested.

The Bottom Line

SEO needn’t be difficult or a black art. Using the right tools someone with very little technical knowledge can make huge improvements to a site’s search rankings. Even if this just takes the grunt work out of it, you can leave the fine tuning to the expensive agencies and be on track to save a lot of money. After reading this guide you should be well equipped to check out our reviews and decide on the type of tools you think you need depending on how experienced you are. Good luck achieving the holy grail of a number one Google ranking for your site!

Getting Traffic

Getting traffic is one of the most important tasks for any web
master. What is more, you can’t get traffic once and then just reap
the benefits. Getting traffic is an ongoing task and you must be
constantly doing it, if you want to get traffic and keep it.

Here are some of the ways to get traffic for free:

1 Optimize your site for search engines.
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Search engines have always been a major way to get traffic for
free. That is why you need to do your homework and optimize your
site so that it ranks well for the keywords you target. SEO is
still the most powerful way to get traffic for free and you really
need to invest some time and efforts in the optimization of your
site.

2 Frequently update the contents of your site.
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If you expected some shocking secrets revealed, you might be a bit
disappointed. One of the first steps in getting traffic for free is
trivial but vital – get great content and frequently update it. In
terms of SEO, content is king. If your content is good and
frequently updated you will not only build a loyal audience of
recurring visitors, who will often come to see what is new, but search engines will also love your site.

3 Take advantage of social bookmarking sites.
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Social bookmarking sites (especially the most popular among them)
are another powerful way to get traffic for free. If you want to
learn how to do it, check the How to get Traffic from Social
Bookmarking sites article, where we have explained what to do if
you want to get free traffic from sites such as Digg, Delicious,
etc.

4 Use your Twitter and Facebook accounts.
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Social networks are also a way to get traffic for free. If you are
popular on networks, such as Twitter or Facebook, the traffic you
get from there can easily surpass the traffic from Google and the
other search engines. It is true that building a large network of
targeted followers on Twitter and supporters on Facebook takes a
lot of time and effort but generally the result is worth it.

5 Get links with other sites in your niche.
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Another way to get traffic for free is from other sites in your
niche. Getting links with other sites in your niche is also good
for SEO, especially if you manage to get links without the famous
nofollow attribute. But even if the links are nofollow (i.e. they
are useless for SEO), they still help to get traffic to your site.
If you manage to put your link in a visible place on a site with
high volumes of traffic, you can get thousands of hits from this
link alone. If you need a list of sites within your niche where you
could get backlinks from, check the Backlink Builder tool. However,
be careful if you exchange links because linking to bad neighbors
can do you a lot of harm.

6 Use any chance to promote your site for free.
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Free promotion is always welcome, so don’t neglect it. There are
many ways to promote your site for free and some of the most
popular ones include free classified ads, submissions to
directories, inclusion in various listings, etc. It is true that
not all free ways to promote your site work well but if you select
the right places to promote your site for free, this can also
result in tons of traffic.

7 Create a free product or service.
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Content drives most traffic when you offer something useful. There
are many types of useful content you can create and they largely
depend on the niche of your site. You can have articles with tons
of advice, or short tips but one of the most powerful ways to get
traffic is to create a free product or service. When this product
or service gets popular and people start visiting your site,
chances are that they will visit the other sections of the site as
well.

8 Use viral content.
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Free products and services are great for getting free traffic to
your site and one of the best varieties in this aspect is viral
content. Viral content is called so because it distributes like a
virus – i.e. when users like your content, they send it to their
friends, post it on various sites, and promote it for free in many
different ways. Viral content distributes on its own and your only
task is to create it and submit it to a couple of popular sites.
After that users pick it and distribute it for you. Viral content
can be a hot video or a presentation but it can also be a good old
article or an image.

9 Use offline promotion.
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Offline promotion is frequently forgotten but it is also a way to
get traffic for free. Yes, computers are everywhere and many people
spend more time online than offline but still life hasn’t moved
completely on the Web. Offline promotion is also very powerful and
if you know how to use it, this can also bring you many visitors.
Some of the traditional offline ways to promote your site include
printing its URL on your company’s business cards and souvenirs or
sticking it on your company vehicles. You can also start selling
T-shirts and other merchandise with your logo and this way make
your brand more popular.

10 Include your URL in your signature.
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URLs in forum signatures are also a way to get traffic for free.
There are forums, which get millions of visitors a day and if you
are a popular user on such a forum, you can use this to get traffic
to your site. When you post on forums and people like your posts,
they tend to click the link to your site on your signature to learn
more about you. In rare cases you might be able to post a deep link
(i.e. a link to an internal page of the site) rather than a link to
your homepage and this is also a way to focus attention to a
particular page. Unfortunately, deep links are rarely allowed.

Getting traffic for free is a vast topic and it is not possible to
list all the ways to do it. However, if you know the most important
ways – i.e. the ways we discussed in this post and you apply them
properly, it is guaranteed that you will be able to get lots of
traffic for free.