Effective Facebook Marketing Strategies

Lets discuss Facebook Marketing & what new effective strategies can be used by Business Owners on this massive social platform site.

imagesFacebook has changed the rules again, it has now altered algorithms to enhance user experience via posts that are displayed on an individual’s news feed. This change is set to dramatically affect the way that businesses can conduct successful marketing campaigns on the site. Facebook will now heavily restrict posts that recycle previously used ad content, posts which push for viewers to buy a product or install an app, and content that pressures people to enter contests without any sort of context or frame of reference.

Facebook has decided to implement this change as a result of a recent user poll. Facebook was quoted on the matter as stating, “As part of an ongoing survey we asked thousands of people how they felt about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”

Basically, if the content a business is posting is promotional, expect organic distribution to fall drastically.

In order to assist small business owners in redefining marketing strategies for Facebook, here are the best practices for remaining on follower’s timelines.

Follow Facebook’s Advice

Facebook is constantly improving upon existing algorithms, much like Google’s are updated periodically. For one to truly reap the benefits of this powerful marketing mecca, it is best to just play by the rules, otherwise, you won’t reach the folks you aim to communicate with.

Many valuable pieces of information and insights can be harvested from the Facebook for Businesses Page posting Tips and Best Practices reference page. Some of the things discussed here that will help a business preserve organic reach are:

Post Frequently: Consistency is key. Don’t shy away from posting regularly. In fact, posting quality content (that is not promotional) on a steady basis will help ensure that your audience is seeing your posts. A great idea, which Facebook recommends, is to develop and adhere to a content calendar.
Utilise Fresh Text and Images: It should be widely known at this point that images are critical for content posting. It simply won’t be seen without an eye-catching image or video. It is also important to remain timely with posts. Post content around large holidays or events, but still keep the material focused toward the target audience. Remember, if it’s all about you, few will see it. Make it relevant to the masses and your organic reach will grow.
Target Posts Accordingly: A myriad of targeting options is available on Facebook. Businesses can target audiences based on age, gender, location, and so on to reach the appropriate demographic for content. Simply go to “Settings” and click on “Post Targeting and Privacy”.

All of these key tips are easy to do and free to implement. By following the groundwork that Facebook has already laid out, your business is one step closer to social media prosperity.

Embrace Ads for Promotional Efforts

While the alterations to Facebook’s algorithms will defiantly impact the reach of promotional content, Facebook ads will continue to be an appropriate channel for this. In the Facebook survey, many users are not bothered by promotional advertising. It only seems to become a nuisance for people once those posts begin to congest news feeds.

In Facebook’s third quarter of 2014, a flooring $2.96 billion in advertising revenue was acquired. The fact is that this avenue of advertising is marvelous as Facebook has the ability to present custom adverts to custom audiences, which could prove to be a huge score since only interested demographics will see the ad. Additionally, Facebook ads stand a higher chance of generating conversions than promotional posts do.

Facebook is More Than Just Social Media

Facebook is without a doubt a powerful and prominent source for developing awareness around a brand. The platform, however, should be utilized for much more than just spreading the word about a business.

As promotional efforts in content begin to die down for this social arena, businesses should shift Facebook pages to be a customer service tool. Many well-known businesses, including Zappos.com, have already adopted this strategy. This will help to establish more of a connection with customers in a space that most already feel comfortable in, and possibly prefer. In fact, one recent Accent Marketing report shows that one third of the 1,000 consumers surveyed have used Facebook as a customer service portal.

Looking at Facebook as more than a place to promote and publish materials will allow businesses to generate an increased level of engagement, trust, and brand awareness in consumers.

The plain facts are that social media is evolving, and fast. Soon enough promotional content might completely be a thing of the past. Consumers will be able to shop and make purchases on the platform, and most all businesses will provide customer support through Facebook and social destinations like it.

These platforms are capable of so much more and are no longer merely tools for socializing and lead generation. Forget the promotional content and look to the future. Invest time in adjusting your social campaigning efforts to fit in with Facebook’s new changes to ensure your social media presence remains relevant and visible.

How have you best used Facebook to increase the productivity of your small business?

Get The Competitive Edge

Whenever consumer spending is slowing down, you need to defend your market position and maintain your competitive edge. Here are ten ways to keep ahead of the competition and how to stay ahead of your rivals.

Know the competition. Find out who your competitors are, what they are offering and what their unique selling point (USP) is. This will identify the areas you need to compete in, as well as giving you a platform for differentiating yourself.

Know your customers. Customer expectations can change dramatically when economic conditions are unstable. Find out what matters to your customers now, is it lower price, more flexible service, the latest products? Revise your sales and marketing strategy accordingly.

Differentiate. It’s essential to give your customers good reasons to come to you rather than a rival. Your USP should tap into what customers want and it should be clear and obvious, no-one should have to ask what makes you different.

Step up your marketing. Make more effort to tell people who you are, what you sell and why they should buy from you. It doesn’t have to be expensive; marketing can range from posters in your window and leaflet drops through to advertising campaigns in local media.

Update your image. Simple steps such as painting the front of your premises can make your business look more modern and inviting. But look also at business cards, stationery, your website, branded packaging, clothing and so on. Does your image reflect your USP?

Look after your existing customers. They will be your competitors’ target market. Provide better customer service by being more responsive to their needs and expectations. If feasible, consider offering low-cost extras such as improved credit terms, discounts or loyalty schemes, remember, it’s cheaper and easier to keep customers than to find new ones.

Target new markets. Selling into a greater number of markets can increase your customer base and spread your risk. Consider whether you can sell online or overseas, for example. Are there groups you’ve never targeted before who might be interested in your offer? Don’t waste time marketing to people who won’t be interested, however.

Expand your offer. What related products or services might your customers be interested in? You might even consider diversifying into another area, many cafes have successfully offered Internet access, for example.

Be the best employer. Skilled, motivated staff underpin vibrant, growing businesses. But attracting them means more than paying a competitive wage, people are often more impressed by a good working atmosphere and benefits such as flexible working and structured career development.

Look to the future. Businesses that plan for growth are more successful than those that are happy to stay still. Keep up with developments in your sector, follow consumer trends, invest in new technology and crucially, have a clear idea of where you want to be in one, three and five years’ time.