6 Remarkable Split Testing Hacks

There isn’t a serious marketer around who isn’t constantly on the lookout for clever ways to get more opt-ins, generate more sales and make more money, and that is why serious marketers know the value of split testing. split testing is all about finding out what really works so you can make more money while reducing the time and cost of advertising.

So to that end, check out these six incredible split testing hacks.

1. Focus On What Matters

It’s easy to get hooked on split testing, especially when you see those initial results. But not every test you run is going to provide game-changing conversion rates. That’s why you’ll want to focus 80% to 90% of your time on split testing those factors that are likely to move your conversion rate the most. Those factors include things like your overall offer, your headline, and even the overall design of your page.

Even when you’re working on testing these big factors, be sure you’re making big changes.

For example, adding one extra bonus product to a group of six bonus products isn’t going to make that much of a difference. It’s a change that’s simply not that noticeable.

On the other hand, testing NO bonuses versus offering bonuses is a big change. Likewise, offering one bonus versus offering half a dozen bonuses is also a big, noticeable change.

In short, focus on testing things that are likely to make a difference, rather than the factors that hardly anyone but you is likely to notice.

2. Don’t Stop a Test Prematurely

Once you start running tests, it’s easy to check in on the data early and often. In fact, it’s fun to watch it all unfold to see if your hypothesis is correct. And sometimes you’ll even see one particular result start out way ahead of the variation in terms of conversions.

So what happens?

It’s tempting to stop the test right then. After all, it seems like you can save yourself some time and possibly even money if you stop the test since it looks like one variation is going to win.

Don’t do it!

stm150x150It’s not uncommon for one of your variations to start out way ahead of the other variation during early testing. However, that doesn’t necessarily mean that particular variation is going to end up being the winner. It might win-but it might not. And the only way to tell for sure is run the full test and look at the results.

Sometimes there is some other variable that creates those early results. For example, maybe something happened in the world on the day you launched your campaign which skewed the results. Perhaps a competitor launched a similar product with a similar headline, and so your traffic is coming to your sales page with that other product in mind.

Will that skew your results? You bet it will. And that’s why running your test for a couple of weeks will help smooth out those variables you can’t control, so that you can pick the true winner.

3. Think Outside the Box

We like to think that our own intuition is all that’s needed to run our business. But it turns out that sometimes our own intuition is wrong – and it’s costing us a lot of money.

For example, it’s really common for marketers to assume that the lower a price point, the higher the conversion rate. But many marketers have seen their conversions and profits RISE when they raise their prices. Here are two reasons why?

” Prospects’ perceived value of the product goes up as the price goes up. That’s why people rate wine as tasting better when they’re told its expensive wine. Likewise, raising your price might make the product seem more valuable and desirable, which in turn boosts conversion rates.

” People who buy expensive products are often more serious customers, so you don’t have to issue refunds or spend an inordinate amount of time on customer service issues. Even better, serious customers tend to buy more products in your sales funnel, which means even more profits for you.

Will this particular tactic work for you and your audience? Who knows. The only way to find out for sure is test it. And while you’re testing it, go ahead and think about what other assumptions you’re making that may be costing you some sales.

4. Aim For a 95% Confidence Level

Whenever you’re doing split tests, you need to set your confidence rating. This is a statistical term that states how confident you can be that the final result is the true result.

For example, it’s nearly impossible to achieve a 100% confidence rating, because you’d need to test everyone in your audience. That’s not happening.

Likewise, a 99% confidence rating is difficult to achieve. It’s doable, but you’ll need an extremely large sample size and a LOT of conversions before you’re able to be 99% confident in your results.

That’s why 95% is a good number. It’s still a high number, so you can be reasonably sure that the results from your sample of the population are correct. And yet you don’t need an unreasonably large sample size to achieve these results.

TIP: Depending on what tool you’re using, you may need to do the confidence level calculations yourself. If you’d rather use a “set it and forget it” method, then use a tool like split test Monkey, which does all the calculations for you with their Auto Optimise feature.

5. Look for Inspiration From Others

A lot of online marketers freely share their split-testing results with the online marketing community. And while this information is really useful, it’s ONLY a starting point. You should trust but verify by doing your own tests.

In short, don’t blindly apply someone else’s split testing results to your business. That’s because:

Their audience is different.
Their offer is different.
Their sales letter is different.
They might have done their split test poorly and misinterpreted it.

So the next time you see someone doubled their conversion rate with some cool hack, go ahead and swipe the idea. But be sure to test it for yourself to see how your audience actually responds.

6. Make split testing Easier Than Ever

A lot of marketers make split testing way harder than it needs to be. They get their hands on confidence calculators, they do calculations to figure out the ideal sample size and number of conversions they need, and so on.

Truth is, split testing doesn’t need to be that hard. Instead, all you have to do is get your hands on a good split testing tool, one that will do all those calculations for you. Here’s the one I recommend:

Now if you’ve looked at other tools before, then you’ve seen how you have to install them on your site and configure them correctly before you can even start setting up your tests.

You don’t have to do any of that with split test Monkey. That’s because this is a web-based app, so all you have to do is log into your dashboard and start setting up your tests with just a few clicks of your mouse. And because split test Monkey has an Auto Optimizer function, you don’t even need to do any calculations, because the app handles everything for you!

split testing has never been easier, faster or more profitable. Find out for yourself now by clicking THIS SPLIT TESTING LINK

Split Testing Secrets

What You Need To Know About split testing.

thThe majority of very smart internet marketers make their money because they test and tweak every sales message until they get a huge and positive response. They do not under-estimate the power of A/B split testing, in order to get your split testing strategies right there are three very important things to look out for and implement.

Firstly, be aware that it is harder to set up a split testing campaign than you might think.

For example:
You must upload a new sales page with just a single change on it. You may also have to create two completely different sales pages, depending on how your tracking is set up. It is imperative that you have a script that splits traffic between the two mentioned pages. This traffic splitter should split the traffic randomly and just on every other occasion. The traffic splitter must place a cookie on the visitors machine, thus sending them to the same page the next time they visit.

A tracking system must be put in place so you can keep a track of visitors and sales for both pages separately. You may also have to set up a data base.
This is just the beginning because while your test is running bad things can happen. For instance you may notice a slight typing error on advert B. It may not affect conversions but you don’t like it so you feel it must be rectified. It is ok to do this but it is probably not a good idea to change a page during a test. A reason to be careful changing anything whilst testing is because it has been known for editing software to change the names of the fields in an opt-in form so it doesn’t work anymore. If this does happen you may not discover the fault for a week or so, after you marvel at how well test A has done.

thOther things can happen, ad campaigns can stop running, you can suddenly get listed on the front page of Yahoo and be getting traffic from different sources to what you were targeting in the first place. All of these things will affect how your ads perform. When something seems strange with your test results you will automatically want to check it out. Be careful though not to jump to conclusions because even perfectly legitimate results can look odd at times. Therefore you will need to know how long to run the test before the results are significant. Split testing can be a bit of a head ache but once a couple of tests have been done and your tools are in the right place it gets easier.

 

Secondly, be prepared for unsatisfactory testing results.

It is a fact that most of the changes you make to your landing pages will not help improve your end result. As a rule of thumb if you run 25 split tests, 13 will not show any significant difference, and 6 of the proposed changes will have a negative effect. Which leaves just 6 more to have a positive effect. Leaving you with 6 improvements out of the 25 tests you started with. Another thing to consider is that from 100 ideas you have you will only be able to pick out 25 elements to split test. This is because 75% of the ideas you generate for improving your ad will be things you don’t currently have, or are too expensive or time-consuming or they cannot be combined with other things you want to do with your page.

In short this means that you must generate 100 ideas to get 6 that will actually make a positive difference on your page. Unfortunately this process is normal procedure, but no one will admit it to you. split testing is a great way to increase your profits but it certainly is not as easy as you may have thought.

Thirdly, you will not be able to find all the nuggets by yourself.
There are some changes you can make to landing pages that will make responses explode and finding them is of up most importance. You alone will not find all the answers as to how to improve your landing page, so ask for help. Approach other people in the know, internet marketers, product creators, potential customers and existing customers too. Allow them to throw ideas at you about your page, gain inspiration from the ideas you take on board.

Brainstorming sessions are not necessarily practical for all but the opinions of others will certainly get you thinking, you may even approach the whole split testing application differently as a result. Consider checking out exactly what your competitors are doing, anything that will increase your conversions is relevant here. These few key ideas will improve your split testing results, so take some action.

In conclusion, do not get fooled into thinking that split testing is easy and just by changing a single word you will see a 300% improvement. Unless  you are really lucky this won’t happen. It is difficult to get results from A/B testing but not impossible otherwise no one would be doing it, the difference here is, doing it the right way will bring you success.

For split testing tools check out this blog post.