Split Testing Secrets

What You Need To Know About split testing.

thThe majority of very smart internet marketers make their money because they test and tweak every sales message until they get a huge and positive response. They do not under-estimate the power of A/B split testing, in order to get your split testing strategies right there are three very important things to look out for and implement.

Firstly, be aware that it is harder to set up a split testing campaign than you might think.

For example:
You must upload a new sales page with just a single change on it. You may also have to create two completely different sales pages, depending on how your tracking is set up. It is imperative that you have a script that splits traffic between the two mentioned pages. This traffic splitter should split the traffic randomly and just on every other occasion. The traffic splitter must place a cookie on the visitors machine, thus sending them to the same page the next time they visit.

A tracking system must be put in place so you can keep a track of visitors and sales for both pages separately. You may also have to set up a data base.
This is just the beginning because while your test is running bad things can happen. For instance you may notice a slight typing error on advert B. It may not affect conversions but you don’t like it so you feel it must be rectified. It is ok to do this but it is probably not a good idea to change a page during a test. A reason to be careful changing anything whilst testing is because it has been known for editing software to change the names of the fields in an opt-in form so it doesn’t work anymore. If this does happen you may not discover the fault for a week or so, after you marvel at how well test A has done.

thOther things can happen, ad campaigns can stop running, you can suddenly get listed on the front page of Yahoo and be getting traffic from different sources to what you were targeting in the first place. All of these things will affect how your ads perform. When something seems strange with your test results you will automatically want to check it out. Be careful though not to jump to conclusions because even perfectly legitimate results can look odd at times. Therefore you will need to know how long to run the test before the results are significant. Split testing can be a bit of a head ache but once a couple of tests have been done and your tools are in the right place it gets easier.

 

Secondly, be prepared for unsatisfactory testing results.

It is a fact that most of the changes you make to your landing pages will not help improve your end result. As a rule of thumb if you run 25 split tests, 13 will not show any significant difference, and 6 of the proposed changes will have a negative effect. Which leaves just 6 more to have a positive effect. Leaving you with 6 improvements out of the 25 tests you started with. Another thing to consider is that from 100 ideas you have you will only be able to pick out 25 elements to split test. This is because 75% of the ideas you generate for improving your ad will be things you don’t currently have, or are too expensive or time-consuming or they cannot be combined with other things you want to do with your page.

In short this means that you must generate 100 ideas to get 6 that will actually make a positive difference on your page. Unfortunately this process is normal procedure, but no one will admit it to you. split testing is a great way to increase your profits but it certainly is not as easy as you may have thought.

Thirdly, you will not be able to find all the nuggets by yourself.
There are some changes you can make to landing pages that will make responses explode and finding them is of up most importance. You alone will not find all the answers as to how to improve your landing page, so ask for help. Approach other people in the know, internet marketers, product creators, potential customers and existing customers too. Allow them to throw ideas at you about your page, gain inspiration from the ideas you take on board.

Brainstorming sessions are not necessarily practical for all but the opinions of others will certainly get you thinking, you may even approach the whole split testing application differently as a result. Consider checking out exactly what your competitors are doing, anything that will increase your conversions is relevant here. These few key ideas will improve your split testing results, so take some action.

In conclusion, do not get fooled into thinking that split testing is easy and just by changing a single word you will see a 300% improvement. Unless  you are really lucky this won’t happen. It is difficult to get results from A/B testing but not impossible otherwise no one would be doing it, the difference here is, doing it the right way will bring you success.

For split testing tools check out this blog post.

Split Testing Tools

split testING

split testing is at the heart of every response-based marketing campaign. split testing allows you to take an idea and statistically prove whether it’s more or less profitable than the previous version. The core principles of split testing apply to banner ads, websites, emails and just about every other medium where you’re communicating with potential buyers.

There are two primary different kinds of split tests you could run: An A/B split test and a multivariate split test. A/B split testing is where to you take Version A of a website or banner and test it against Version B. A multivariate split test is where you pit a wide number of different variables against one another in one test. For example, you test a headline, an image, a price and a design framework all at the same time. Multivariate tests allow you to get more accurate data than sequential A/B split tests, but require more data to run effectively.

The star rating is out of five and is only based on my opinion. The tools listed below all do different things but some have the ability to do more.

Visual Website Optimizer is designed to be an advanced split testing solution for non-tech oriented people. If you don’t know HTML, if you don’t have a system administrator and if you don’t want to do any programming whatsoever, Visual Website Optimizer can help. What makes this software unique is that it can make the installation process so simple and tech-free, while still delivering advanced features like multivariable testing and geo-location based page delivery.

Split Test Accelerator was once the biggest player in the split testing arena. It is a very powerful testing software that is installed on your own server. One thing that STA offers is Taguchi testing. Taguchi allows you to mathematically calculate the best version of a website, based on incomplete data. Taguchi can run tests that mathematically piece together the best combination. It is good for small sites looking for fast results. Using Taguchi with split test Accelerator is however optional.

 

Split Testing Pro is a simple and easy tool for split testing web pages. It uses the traffic rotator model, where you create multiple pages for different variables you want to test.

All you need to use split testing Pro is the ability to copy and paste a simple line of code. Just upload all the pages you want to split test, plus the line of code on those pages and split testing Pro does the rest of the work

 

Open X is technically a banner ad server. However, if you’re running banner ads, you can register yourself as an advertiser and use it to split test banner ads. This is especially useful if you do a lot of affiliate advertising on your sites. Instead of using split testing software to test banner ads, which can be quite cumbersome, just use Open X instead. Open X will allow you to test a large number of different banner ads, pit them against one another and see which one gets the highest click through rate.

 

CrazyEgg isn’t a traditional split testing tool. Instead, it’s a tool that can tell you what you need to split test and how people are perceiving your various split tests. What CrazyEgg does is create heatmap impressions of where people clicked on your site. For example, if you find that a lot of people click on an image on your site that isn’t actually a button, it might be a good idea to make that picture clickable.

Use CrazyEgg to gather data about how people are using your site, then redesign or split test accordingly.

 

Split Testing is a tool that allows you to calculate the statistical significance of an advertising split test. Just enter in the number of clicks and Click Through Rate you got on two different ads and split tester will tell you how likely it is that you have a statistically significant winner. It’s fast, simple and easy.

Five Second Test can give you a preview of what people think of a page you are going to test, before you test it. It can also help you identify what elements on your page you should split test. Here’s how it works. First, you provide Five Second Test with a page or an image. For example, you might give them your squeeze page. Then, you craft a question. For example, the question might be “What was the main offer?” or “What caught your attention first about the page?” The user looks at your page for five seconds, then it automatically closes. Five Second Test then asks them to answer your question.

Use this tool to identify strong headlines, good designs or weak areas of your site that need to be fixed.

 

Boost CTR is a very unique AdWords tool that makes improving your ad copy a cinch. Instead of writing your own ad copy to split test, Boost CTR (Click Through Rate) allows you to go into a pool of qualified copywriters and have them write it for you. Only the best ads are then split tested against your ads. Basically, this tool allows you to get access to dozens of world class copywriters. They’ll write ads that out convert yours and you only have to pay them if they can beat your controls.