Below are a few videos from my YouTube channel covering a subject close to all internet marketers hearts, “traffic generation”. Hope you enjoy and get some benefit from them and please leave a comment if you so desire.
1. Introduction Video To Traffic Generation Tips
2. SEO Video
3. Social Media Video
4. Article Marketing Video
5. PPC Video
6. Blogging Video
7. Extra Traffic Generation Tips Video
Search engine optimisation or ‘SEO’ as it is more commonly known, is basically the method of improving your website so that it is optimised to get found on search engines more effectively. By optimising your website for the search engines your website gets a higher ranking and therefore gets placed higher in the listing of search results.
There are many different aspects of SEO that can improve your website, such as keywords, content and layout, some are visible to website visitors and others are only used for search engine ‘spiders’ to help the site get ranked better. A web spider is basically a program which scans the pages of your website by following each link and generating information from your website, a search engine would use this in order to give your website proper rankings.
If you have never attempted SEO or web editing before then I suggest you seek some professional advice or help if you want your website found in ‘organic’ search results, organic results are quite simply results that have not been paid for by advertisers. If you are fairly confident you can do some basic editing then here are a few pointers for you.
Decide on your keywords (very important), I would recommend you try to stick to around three keyword terms for your website. Make sure you keep all your keyword terms related to the content in your website and they must also be targeted on the same niche as search engines will score your website on its relevancy.
When choosing your keyword terms, try not to make them too specific as the competition to get ranked highly with a specific or ‘general’ keyword will be far too great. However, feel free to try if you think you have a unique keyword. The best kind of keyword in my opinion is the ‘long tail’ keywords I spoke about in the article marketing section. Basically, an extended version of your keyword, so if you were using the keyword ‘blogging’ for example, it would become ‘blogging for great reasons’ or ‘blogging for new methods of traffic’ and so on.
The density of your keywords in your website content is also a factor that the search engines take into consideration when they scan your website. The search engines will look at your website to see how many times you use a certain word or phrase, the more times the word or phrase is used throughout a page, the higher the density. The search engines are very clever with their checks however, so do not be tempted to simply cram a load of keywords into a page, because as well as the readers enjoyment spoiled, you will get penalized by the search engine for it. The average that Google recommend for keyword density at this time is around 2%-5%, Yahoo and MSN are slightly higher, around 2%-9% keyword density.
Keeping your website content fresh and unique is also another important factor of SEO, for this reason the search engines love blogs and news related sites, as they are constantly updated with fresh and unique content. One third of your website must be different from any other website in order for it to be considered as unique.
Use variations of your chosen keyword terms throughout the content of your site, mix them up a little, add additional words, add plurals etc. Make sure you have your chosen terms at the top, middle and bottom of your pages.
Enlist a little help from some excellent software like Brad Callen’s SEO Elite, this will save you a load of time and get you much better results, which will in turn earn you a lot more money from your traffic. You could even set up your own SEO business, helping others with software like this.
If you want to improve the SEO of your blog, there is a great plugin called ‘All-In-One SEO Pack’ that will help you out quite a bit.
This next part is one of my pet hates with some websites. Navigation, your website must be user friendly to navigate and all the links must work or you will be penalised again. How many times have you came across a fantastic looking website but you simply cannot navigate your way around it? I know I have loads of times and it’s a crying shame as these sites look so good with great content. A good way to test your site is to give it to a website newbie or a child and ask them to find their way around the site.
Whatever you do, make sure you do not just dismiss SEO as a high ranking in organic (results that have not been paid for) search results will get you some serious traffic, not just temporary, but if you keep on top of it you can have serious traffic for good.