12 Ways To Create High Converting Webinars

thIn order to have high converting webinars you simply must follow a strict set of proven guidelines in order to have the desired outcome necessary to walk away with a satisfied audience as well as a bunch of new happy customers.

Here are the most important sections of successful high converting webinars in sequential order:

1. The Welcome (pre-webinar)

2. The Introduction (host introduces live – you or a partner)

3. The Hook and The BIG Promise/ (What’s In It For Them)

4. The Story (why are they listening to YOU)

5. Social Proof (does this work and can I do it?)

6. The Agenda (what are you going to tell them during the webinar)

7. Content (high-value actionable training)

8. Social Proof (people like me are doing this)

9. Pitch (how can you make it easy for them to do it)

10. Q&A (alleviate skepticism and overcome fears)

11. Reclose (how can I buy)

12. Say your thanks and goodbyes

Now allow me to explain in more detail how you can have high converting webinars.

1. The Welcome: Usually around 15 minutes before start time your webinar experience should start the moment someone logs in! It doesn’t matter when you are supposed to start. Your attendees need to know they’re in the right place and feel like you care they are there.

2. The Introduction: 1 to 2 minutes. Must set the tone for the webinar while helping to set up your authority/pass the authority to you for the rest of the show.

3. The Hook and The BIG Promise: 3- 5 minutes. What are THEY going to get out of being with you for an hour plus. Also this is where you announce the FREE bonuses the attendees receive at the END of the webinar.

4. The Story: 2 to 3 minutes. Once you’ve delivered the Big Promise to your audience then it’s time to tell them about who you are and why you are qualified to teach them the content you have planned for them. REMEMBER: People buy from people they Know, Like and Trust!

5. Social Proof: 3 to 5 minutes. Carefully orchestrated flow of success stories or case studies from people who have taken action using your product and seen results. “If they can do it then so can you!”

6. The Agenda: 1 to 2 minutes. What is it that you are going to cover again and what will they be able to TAKE ACTION on when they leave the webinar?

7. Content: 45 to 60 minutes. Now you teach them EXACTLY what it is that you promised you would in your Big Promise. You REALLY want to deliver here with your best stuff!

8. More Social Proof: 3 to 5 minutes. Another carefully orchestrated flow of success stories or case studies from people who have taken action using your product and seen results. “If they can do it then so can you!”

9. The Pitch: 5 to 15 minutes. This MUST be done with a high, but not overdone, level of energy, enthusiasm and confidence. You also have to make sure you are transitioning from the last section of the presentation into the pitch the right way or it will seem like all you are there for is to sell them something. The structure of the pitch is actually very important as it determines whether you make a bunch of sales or walk away with a big fat doughnut!

10. Q&A: 10 to 60 minutes (varies depending on audience)

LIVE WEBINAR: Always ask a few questions first that you have control of. Meaning, ask the questions that most people would ask about your product that provides the biggest reason to buy NOW! Then answer questions from the audience, always addressing each person by name when you answer their question. Keep it brief and don’t go into long drawn out dissertations.

EVERGREEN WEBINAR: Ask a set of patent questions that address the most common issues people would have with your product and make sure it ALWAYS leads to why they NEED your product!

11. Close. 2 to 5 minutes. Time to bring them back to the buying mindset. For a hosted webinar it’s best for the host to tell everyone they NEED to get over and buy your program (remember the authority factor). For an evergreen webinar, YOU have to quickly reiterate the reasons to buy and get the last sales.

12. End Game: 1 to 2 minutes Time to wrap things up, thank everyone for attending and say your goodbyes!

The Finer Points

thYou MUST have presentation “personality” or you will lose your audience right from the start!

Slides MUST be professional but don’t have to be ridiculously overstated.

Live Over The Shoulder training is very powerful during your content segment.

BE PREPARED! Practice makes better and better.

NEVER “give away the whole package”. ALWAYS leave them wanting more. Or they won’t want to buy because they will think they already have everything they need to do it themselves!

Without giving it ALL away, make sure your content is high quality and your audience can understand and take action on what you teach. Don’t present “fluffy” content!

Engagement is key! You want to sprinkle engagement with the audience throughout your webinar presentation. This keeps them attentive and on task with you.

Good: ALWAYS have valuable bonuses you can announce in your initial communication (email or auto-webinar signup video/page) and re-announce during your Hook and Big Promise.

Better: Have that AND a “surprise” bonus you will only announce at the end of your CLOSE!

Best: Have those AND killer bonus(es) to “Stack The Cool” for buyers ONLY!

Even Better Than Best: Have those AND more valuable unannounced bonus(es) that they get AFTER they buy. Builds HUGE trust factor AND get’s them closer to “Rabid Fan” status!

OVER THE TOP AWESOME: Come up with something Super Dupery you can offer them as a kick ass bonus AFTER the refund period is over. Think lower, if almost Non-Existent refunds AND even more “Rabid Fan” status with your peeps!

ALWAYS collect the registration list. REMEMBER: the power is in the list!

Correctly administered surveys and polls are VERY powerful.

This is not an exhaustive list but a fairly thorough set of guidelines to creating killer high converting webinars that position YOU as the expert, teaches your audience actionable content AND sells your program ALL at the same time, Enjoy and Good Luck!

Choosing a Webinar Service

There are many things To Consider When Choosing A Webinar Service, allow me to explain.

There are so many webinar services that you may feel overwhelmed when trying to choose one. If you ask yourself three questions when looking for a webinar service you may find that the decision to choose webinar software is easier than you thought.

What are the objectives of my webinar?

Knowing what your objectives are can help you determine the type of webinar service you need.  Are you looking to promote your business, educate clients, establish relationships, and build leads? If you answer yes to any of these questions, then you will need a webinar service that allows you to have large groups of people in attendance and also allows some sort of interaction with your audience.

You may want to look for a webinar service that lets you sell your products with one click.  If you are looking to build leads, a webinar service that has social media built in can help.  Looking to educate your clients? Look for a webinar solution that allows for more than one moderator/speaker.  When there are more speakers involved in a webinar your audience will become more engaged.

Will I use this webinar for marketing purposes?

You may have people come in late to your webinar event or not attend at all.  In these cases, do you want a webinar recording sent them? Do you want to send a recording to those that attended so they have something to refer back to at a later date?  You may also want to put this recording on your website or social media outlets to gain interest from people who didn’t attend the webinar event and might want to attend your next one.

For whatever reason, if you want to record your webinar you will need to look for a webinar platform that allows you to do so.  It would be a waste not to record your webinar event. Believe it or not there are many webinar services that do not automatically record your session.

What’s my budget?

Knowing your budget will help you narrow the list of webinar services available. What is the greatest number of attendees that you expect? Don’t purchase a webinar service that maxes out at 500 if you are only ever going to have 100 attendees.  Most webinar solutions worth looking at will cost anywhere from $20 to a $1000 a month. When analysing your budget for a webinar service, make sure the platform the webinar software runs on will work for all your clients. To get the most bang for your buck look at webinar services that have as many of the features you want.

Choosing a webinar service can be difficult, but if you ask yourself these three questions, the answers should help you reach your decision.  There are many webinar software solutions available to business owners, but there is only one solution for you.

Tips For Using The Right Service

If you want to grow your business and connect with your clients, then it’s time you thought of hosting live webinars.  Live events are exciting to those who attend and allow you interaction with clients.

Here are 4 tips to get you started with your webinar service.

Practice

Whichever webinar service you choose, make use of the videos, tutorials and training manuals that service offers.  Those guides will ensure that you know your webinar software inside and out.  If your webinar provider offers in-person training, take them up on it.  The more training you receive with your new webinar service the better!

Make sure that your office technology matches the specifications that the webinar company specifies.  Practice using your new webinar software.  Practice on colleagues in the office or with family at home.  Practice as a presenter and as a listener.  Record yourself to see how you sound.  Make sure you are ready for questions from your audience when hosting a live webinar; don’t let yourself be caught off guard.

Co-Presenters

Collaborating on live webinar events makes your material more exciting to the audience and helps to increase your conversation rate. No one wants to listen to the same person talk for two hours.  Having a co-presenter also helps; one person can answer questions and another to take care of any technical things going on in the background. It may also give you some level of comfort to know you are not alone.  A co-presenter might also spark interest from different demographics and help you gain more participants and market your webinar to a wider audience.

Visuals

You need visuals when hosting a webinar. Make sure your webinar service lets you use many different types of visual formats.  You don’t want to just read your PowerPoint slides to your audience. Throw in fun graphs and images. Show graphs, graphics and slides of interest pertaining to your webinar.  Make sure you are adept in toggling back and forth between different pictures and slides.  If you are presenting have a picture of yourself at the beginning of the webinar.  It will help make a connection between you and your audience.

Interact

If you don’t interact with your audience during your webinar event, you will lose their attention.  Keep them engaged.  Ask questions during the presentation; don’t wait until the end to address your guests.  Encourage them to ask questions through whatever means the webinar platform offers and answer them during the webinar.  If your webinar service allows, try and have some discussion where attendees can talk with each other.  Run a poll during your webinar and then in real-time give the results of the poll.

Webinars can be an advantage to your business if given correctly.  Using these tips should help you in having a successful webinar presentation.

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