Outsourcing To Beat Your Competition

How To Use Outsourcing To Beat Your Competition

Outsourcing is when you hire outside professionals or
services to take on part of your business workload. You
may want to outsource part of your work because you
don’t have the room, you need an expert, you have periodic
busy periods, or you need more production to get orders
out on time etc. You could outsource accounting,
secretarial tasks , factory help, computer training, web
design etc. Below are ways to use outsourcing to beat
your competition.

By outsourcing part of your workload you can save time
and spend more time concentrating on beating your

-you won’t have to take time training new employees

-you won’t have to do time consuming tasks like adding
on new equipment

-you won’t have to learn a new software program or other

-you won’t have to interview employee candidates

-you won’t have to fill out all the complicated employee
paper work like tax forms, scheduling, retirement plans etc.

By outsourcing part of your workload you can save money
and spend more money on marketing or advertising to beat
your competition.

-you won’t have to buy extra office and other equipment

-you won’t have to buy extra office or work space

-you won’t have spend money on employee costs like;
taxes, medical, vacation time, holidays, workers comp.,
unemployment costs etc. (these may vary by which
country you do business)

There are many other ways outsourcing can help you beat
your competition. Here are a few more:

-the extra help can help you complete and deliver orders

-you could expand your market share by becoming the
middleman and offering your subcontractors services or

-you could end up getting orders from your subcontractors

-it will allow your business to take on extra or large orders

Forum Marketing Tips

Forum marketing platforms are discussion sites where people carry on conversations via posted messages.  These conversations span topics including the latest news to niche categories including hobbies, professions, politics, and business ideas.

The practice of forum marketing involves interacting with users in the online forums to promote your business.  For those who approach the practice wisely, there can be a high return on investment.

The easy online availability of forum marketing can be a wonderful resource for low-cost and highly effective marketing.  Following these five basic forum marketing tips for forum marketing can help ensure your success.

Focus your efforts on the most appropriate online forums.

Whatever your business niche, look for forums dealing with that particular topic. In the beginning, you’ll want to concentrate on 3-5 forums on which to focus your efforts.  Look for forums that have a solid membership base and good-sized, current, non-spammy post count to ensure an active audience to make your marketing efforts worthwhile.

Get familiar with each forum’s user guidelines.

You’ll want to be sure that you’re not inadvertently breaking the rules in terms of posting links, promoting your business, or overstepping any boundaries.  Be respectful.

Set up a user account with each forum immediately.

In many forums, seniority translates to credibility, and an established and active user will be taken more seriously than a person who might be viewed skeptically as jumping in for the sole purpose of promotion.  Choose a user name and avatar wisely remembering that other users will associate these with your brand.  Include a way for other users to contact you that you don’t mind having public.  Most importantly, if the forum allows you to include a signature line, make sure that you include your website URL to make it easy for other users to find out about your business.

Become a forum “lurker.”

Although the word might previously have had creepy connotations involving dark alleyways, the idea of lurking in online forums is not in the least bit sinister.  Rather, it’s a mark of wisdom to spend some time watching the interactions on the forum, reading the posts and becoming familiar with the forum itself, the discussions it hosts, and some of the characters and personalities actively interacting on the forum.  Get a feel for the posts, topics, and tone of interaction before stepping in to begin creating posts of your own.  You’ll fit in a lot better and make your marketing within the forum much more effective.

Be a Collaborator, not a Drama Queen.

Contribute to the community.  Your own posts in the forum should not be limited to your own marketing materials.  Responding to posts that you have first-hand experiences with, will boost your credibility.   But, don’t let yourself be drawn into other member’s controversies.   Remember that there are potentially thousands of others that are reading what you post (potential customers) that might be driven away if you appear to be nothing more than an attention-seeking Drama Queen.

The key to forum marketing is to not treat it as a one-time advertisement but rather a long-term channel for spreading the word about your business.

List Growth With Ad Swaps

Once you’ve built your subscriber list up to 500-1,000 subscribers, you can
then start building your list exponentially using ad swaps. Ad swaps are
hands-down one of the fastest ways to build your list online.

But first, let’s talk about exactly what an ad swap entails…
An ad swap occurs when two list owners each agree to mail their list an
offer from the other list owner. This is usually a free offer placed on a
landing page/squeeze page in exchange for someone’s name and email
address. As a result, they are both adding hundreds of subscribers to their

The most effective ad swap occurs when two list owners endorse the other
person’s squeeze page offer, which gives away a free report, video, or
some other content of value.

Even if you just have a small list, you can still leverage that asset to swap
ads with other list owners – helping you to grow your list at a rapid pace.
Ad swaps are a little-known tactic that almost all of the big internet
marketers are using to add 200 to 500 subscribers per day.
So, once you’ve built a “seed” list of 500-1,000 subscribers, it’s now time to
go out and start looking for potential ad swap partners.
Here are some places online where you can find other list owners who are
actively looking to do ad swaps:


Once you have found some potential JV partners, contact them and
propose to do an ad swap with your lists. Keep in mind that it doesn’t
matter if your potential JV partner has a bigger list size.
For example, let’s say you want to swap ads with someone who has a list
of 10,000 subscribers and you have 1,000 subscribers. Not a problem! The
person with 10,000 subscribers would just send your ad out to 1,000
subscribers of their 10,000 person list. So they would just send it to a
segment of their list. Easily doable in Aweber, GetResponse, etc…
Problem solved!

Plus, here’s a powerful tip that will increase the chance of your
potential partner agreeing to do an ad swap…
Go ahead and set up a squeeze page that is specific to the marketer
you’re swapping ads with. So at the top of your squeeze page (directly
under your headline), you would have some text that says, “This is an
exclusive secret download page only for Bob Smith’s subscribers)
This makes it a lot more personal. Not only are you going to get a more
positive response from your potential partner, but you will also get higher conversions on your squeeze page because it’s targeted directly to their

Ad swaps are one of the best ways to grow your list quickly without
spending any money.
This is some of the very best traffic you can get because someone is
endorsing your free offer to their list of subscribers.
Plus, the really cool thing about ad swaps is that you can do them
MULTIPLE times… with the same people!
Since both of your lists are growing all the time you can do an ad swap
with the same people on a monthly basis by sending the ad swap only to
your newest subscribers.
I hope you’re starting to see how powerful this is.

Also keep in mind that there are MANY different types of ad swaps. Email
ad swaps are the most common, but you can also exchange banner ad
space on your blog, ads on your thank-you page, log-in page, log-out
page, etc… Think outside the box. After you’ve done an ad swap with
someone look for additional ways that you both can integrate your ads into
the other person’s marketing and sales funnel. This type of integration
marketing can create a perpetual list builder that lasts well beyond an initial
ad swap